Pet Brushes

Pet Brushes Market Outlook

The global pet brushes market is projected to reach approximately USD 700 million by 2035, growing at a compound annual growth rate (CAGR) of 5.2% from 2025 to 2035. This growth can be attributed to the increasing pet ownership across the globe, along with a heightened awareness concerning pet grooming and hygiene. Moreover, the rise in disposable income among pet owners is leading to a surge in spending on grooming products. The growing trend of premium pet care products and services, coupled with innovations in brush designs, is also bolstering market expansion. As pets are increasingly being viewed as family members, owners are more inclined to invest in high-quality grooming tools that ensure their pets’ comfort and well-being. Furthermore, the expanding e-commerce landscape is facilitating easier access to a variety of pet care products, which is expected to further drive the market growth.

Growth Factor of the Market

The pet brushes market is experiencing substantial growth due to several converging factors that collectively enhance its outlook. One of the primary drivers is the increasing awareness of pet grooming, which is essential not only for aesthetic purposes but also for the overall health and well-being of pets. Regular brushing helps reduce shedding, prevents matting, and maintains a clean coat, thereby minimizing the risk of skin infections. Additionally, the growing trend of pet humanization is influencing pet owners to seek premium grooming products that cater to their pets' needs. The proliferation of social media platforms where pet owners share grooming tips and product recommendations has also created a vibrant community, propelling demand for innovative grooming solutions. Furthermore, advancements in materials and design are yielding more effective and user-friendly brushes, appealing to a wider segment of pet owners. The increasing availability of animal grooming services is another factor that complements the market, as many owners are now more proactive in maintaining their pets' hygiene routines.

Key Highlights of the Market

• The pet brushes market is expected to grow significantly, reaching around USD 700 million by 2035.
• Regular grooming enhances pet health and reduces the likelihood of skin issues.
• Pet humanization is driving demand for high-quality grooming products among pet owners.
• The rise of e-commerce platforms is enhancing product accessibility for consumers.
• Innovative designs and materials in pet brushes are attracting a diverse customer base.

By Product Type

Slicker Brushes:

Slicker brushes are specifically designed for removing loose fur, mats, and tangles from pets' fur, making them an essential tool for both grooming and maintaining a healthy coat. The bristles of a slicker brush are fine and closely spaced, allowing them to penetrate deep into the coat to remove debris and loose hair effectively. Their versatility makes them suitable for various dog and cat breeds, particularly those with long or curly hair. As pet owners become more aware of the necessity of regular grooming, the demand for slicker brushes is rising, prompting manufacturers to innovate and offer ergonomic designs that enhance user comfort during grooming sessions.

Bristle Brushes:

Bristle brushes are ideal for short-haired pets and are designed to remove dirt and distribute natural oils through the pet's fur, promoting a healthy shine. The gentle bristles help in stimulating the skin, which can enhance blood circulation and improve overall coat health. As pet owners increasingly prioritize the aesthetic quality of their pets' coats, the bristle brush has become a staple in grooming kits. The simplicity of use and effectiveness in maintaining short coats make bristle brushes highly sought after, further contributing to their popularity in the market.

Pin Brushes:

Pin brushes feature widely spaced pins that are designed to untangle and smooth out the coat of pets with longer fur. They are particularly effective for breeds that require regular grooming to prevent matting and tangling. The unique design of pin brushes allows them to penetrate through the topcoat to brush the undercoat, thus ensuring a thorough grooming experience. As awareness of proper grooming techniques spreads among pet owners, the demand for pin brushes is expected to increase, further reflecting the growing emphasis on maintaining pet hygiene and appearance.

Deshedding Tools:

Deshedding tools are gaining traction among pet owners, especially during shedding seasons, as they effectively reduce the amount of loose hair and dander in homes. These tools are designed to gently remove the undercoat while leaving the topcoat intact, minimizing shedding without compromising the coat's integrity. Pet owners who struggle with excessive shedding find deshedding tools particularly valuable, leading to a rise in their adoption. The growing trend of keeping indoor pets, alongside a better understanding of the importance of coat maintenance, is significantly driving the demand for these specialized brushes.

Massage Brushes:

Massage brushes serve a dual purpose of grooming and providing soothing sensations to pets, making them a popular choice among pet owners. The soft bristles of massage brushes help in removing loose hair while simultaneously promoting relaxation and comfort for the pet. This feature is particularly appealing to pet owners who wish to bond with their pets during grooming sessions. As the market shifts toward products that enhance pet-owner interactions, the demand for massage brushes is likely to grow, reflecting the broader trend of emphasizing pet wellness and emotional well-being.

By Application

Dogs:

Dogs constitute one of the largest segments in the pet brushes market, driven by their widespread popularity as pets and the varying grooming needs of different breeds. Regular brushing is essential for maintaining a dog’s coat, preventing matting, and minimizing shedding, which is beneficial for both the pet and the home environment. The growing trend of dog grooming services and the increasing number of dog shows are further propelling this segment's growth, as owners become more invested in their pets’ appearance and health.

Cats:

Cats also represent a significant part of the pet brushes market, as grooming plays a crucial role in their health and hygiene. Regular brushing helps reduce hairballs, keeps the coat in good condition, and strengthens the bond between cats and their owners. With the rise in cat ownership and the variety of grooming products tailored specifically for felines, the demand for cat-specific brushes is expected to increase. This growth is coupled with the understanding that maintaining a cat's coat can lead to improved overall health and well-being.

Small Animals:

The small animal segment, including pets like rabbits, guinea pigs, and hamsters, is gaining traction within the pet brushes market. These animals require gentle grooming to prevent matting and maintain skin health, which has driven demand for specialized brushes designed for small animals. As awareness of proper care for small pets grows, coupled with an increase in small animal ownership, the market for grooming products in this segment is anticipated to expand significantly.

Horses:

Horses, often considered high-maintenance pets, require regular and thorough grooming, making them a significant market segment for pet brushes. Grooming not only maintains the horse's coat but also promotes healthy skin and improves circulation. The equestrian community often invests heavily in high-quality grooming tools, reflecting a strong demand for specialized brushes such as body brushes, curry combs, and hoof picks. The continued interest in horseback riding and equestrian sports further enhances this segment's growth potential.

Others:

The 'Others' category encompasses a variety of pets, including reptiles, birds, and exotic animals. While these pets may not require traditional brushing, the demand for grooming tools tailored to their specific needs is growing. The increasing interest in pet care for less common animals is driving the market for specialized grooming products, thus contributing to the overall growth of the pet brushes market.

By Distribution Channel

Online Retailers:

Online retailers have become a dominant distribution channel for pet brushes, offering convenience and a wide selection of grooming products. The ease of browsing, comparing prices, and reading reviews online has attracted pet owners to purchase grooming tools through e-commerce platforms. Additionally, the rise in digital marketing and targeted advertisements has further facilitated this trend, leading to increased sales and consumer engagement. As the e-commerce sector continues to expand, the share of online retail in the pet brushes market is expected to reflect significant growth.

Pet Specialty Stores:

Pet specialty stores provide a focused environment for pet owners seeking high-quality grooming products. These stores often carry a curated selection of brushes tailored to various pet types, allowing consumers to receive expert advice and personalized recommendations. The in-store experience, coupled with the opportunity to physically examine products before purchasing, enhances customer satisfaction and loyalty. As pet owners increasingly value the quality of products, pet specialty stores are likely to maintain a strong presence in the grooming market.

Veterinary Clinics:

Veterinary clinics serve as an essential distribution channel, particularly for pet brushes that are recommended for specific grooming needs. Veterinarians often advise pet owners on the importance of grooming and may sell or recommend certain grooming tools that align with pet health. The trust that pet owners place in veterinary professionals enhances the sales potential for pet brushes through this channel, contributing to steady market growth.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets offer a one-stop shopping experience for pet owners, allowing them to purchase grooming tools alongside other pet care products. The convenience of finding pet brushes in mainstream retail settings has made them a viable distribution channel. However, the limited selection compared to specialty stores may result in a preference for other channels among discerning consumers. Nevertheless, as pet ownership continues to rise, supermarkets and hypermarkets are likely to see consistent demand for grooming products.

By Material Type

Metal:

Metal brushes are known for their durability and effectiveness, particularly in deshedding applications. These brushes are often designed with stainless steel bristles that resist wear and maintain their effectiveness over time. Metal pet brushes are favored for heavy-duty grooming needs, especially for animals with thick or coarse fur. The robustness of metal tools makes them a popular choice among professional groomers and pet owners who prioritize quality and longevity in their grooming tools.

Plastic:

Plastic brushes are lightweight and affordable, making them an accessible choice for pet owners. These brushes often feature ergonomic handles for comfortable use and come in a variety of styles suited for different grooming needs. While they may not be as durable as metal brushes, plastic brushes are ideal for everyday use and are popular among casual pet owners looking for basic grooming solutions. The versatility and affordability of plastic pet brushes contribute to their significant market share.

Wood:

Wooden brushes are favored by environmentally-conscious consumers due to their sustainable materials. These brushes often feature natural bristles and ergonomic designs, providing effective grooming while being gentle on pets’ skin. Wooden brushes not only serve a functional purpose but also appeal to pet owners looking for aesthetically pleasing products. As sustainability becomes an increasingly pivotal concern for consumers, wooden pet brushes are likely to see a rise in popularity.

Rubber:

Rubber brushes are designed with flexibility and comfort in mind, making them ideal for sensitive pets. Their soft bristles effectively remove loose hair and debris while providing a soothing massage for the pet. This type of brush is particularly popular for grooming short-haired pets, as it promotes relaxation and enhances the bonding experience between pet and owner. The growth in the rubber brushes segment reflects the changing preferences of consumers who prioritize both functionality and comfort in grooming tools.

Silicone:

Silicone brushes are gaining traction due to their unique properties that make them gentle on pets while effectively removing dirt and loose fur. The smooth surface of silicone brushes prevents pulling on the pet’s coat and is easy to clean, promoting hygiene during grooming sessions. Additionally, silicone's durability and flexibility make these brushes appealing to pet owners who seek long-lasting grooming tools. With the increasing awareness of pet comfort and grooming efficiency, silicone brushes are likely to rise in popularity.

By Region

The North American pet brushes market holds a significant share, accounting for approximately 35% of the global market in 2025. This dominance can be attributed to high pet ownership rates, with a large percentage of households owning dogs and cats. The region's robust e-commerce infrastructure and the presence of numerous pet specialty stores further enhance market accessibility and growth. The demand for premium grooming products and services is also on the rise, reflecting changing consumer preferences. Moreover, the North American market is expected to grow at a CAGR of 5.5% over the forecast period, driven by increasing awareness of the importance of pet grooming and hygiene.

Europe is another key market for pet brushes, accounting for roughly 30% of the global market share in 2025. The region's strong focus on pet welfare and grooming is driving demand for a variety of grooming products tailored to different pet types. The presence of numerous established brands and a growing trend of pet humanization are further contributing to market growth. As pet ownership continues to rise and consumers become more discerning about grooming products, the European pet brushes market is expected to experience steady growth throughout the forecast period.

Opportunities

The pet brushes market presents several lucrative opportunities for manufacturers and retailers, particularly in terms of product innovation and diversification. With an increasing number of pet owners seeking premium grooming products, companies have the opportunity to develop specialized brushes tailored to different breeds and fur types. Leveraging advanced materials and ergonomic designs can set brands apart from competitors, enabling them to capture a larger market share. Additionally, the rise of online shopping has opened new avenues for reaching consumers, allowing brands to expand their presence through e-commerce platforms. Furthermore, educational initiatives aimed at informing pet owners about the benefits of regular grooming can foster brand loyalty and create lasting customer relationships, ultimately driving sales growth.

Another significant opportunity lies in the increasing emphasis on sustainability within the pet care industry. As consumers become more environmentally conscious, there is a growing demand for eco-friendly grooming products made from sustainable materials. Brands that prioritize sustainability in their manufacturing processes can attract a loyal customer base while contributing positively to the environment. Additionally, collaboration with veterinarians and pet care experts to create informative content about grooming techniques and product recommendations can enhance brand credibility and drive consumer trust. By tapping into these opportunities, companies can navigate the evolving landscape of the pet brushes market successfully.

Threats

The pet brushes market faces several potential threats that could impact growth and profitability. One of the primary threats is the increasing competition from both established brands and new entrants in the market. This heightened competition may lead to price wars and reduced profit margins, forcing companies to continually innovate and improve their product offerings to maintain market share. Additionally, the emergence of alternative grooming solutions, such as professional grooming services, may pose a challenge to the sales of pet brushes, as pet owners may opt for convenience over purchasing grooming tools. The fluctuating raw material prices, particularly for manufacturing brushes made of metal or sustainable materials, can also impact production costs and pricing strategies.

Furthermore, changing consumer preferences and behaviors can threaten the market's stability. As trends in pet care evolve, manufacturers must remain agile and responsive to shifts in consumer demand, which can be challenging in a rapidly changing environment. Economic downturns can also affect discretionary spending on pet grooming products, as consumers may prioritize essential expenses over grooming tools. Addressing these threats will require companies to stay attuned to market trends, invest in innovation, and strategically manage their product portfolios.

Competitor Outlook

• PetSafe
• FURminator
• Hertzko
• ConairPRO
• JW Pet
• GoPets
• Earth Rated
• PetFusion
• KONG Company
• Frisco
• PetEdge
• Bissell
• PetZoom
• Zen Pets
• TropiClean

The competitive landscape of the pet brushes market is characterized by a mix of established brands and emerging players striving to capture a share of the growing market. Leading companies like PetSafe and FURminator have solidified their positions by offering high-quality grooming products that cater to various pet types. These companies leverage extensive research and development efforts to drive innovation, focusing on ergonomic designs and advanced materials that enhance user experience. Furthermore, strong branding and effective marketing strategies allow these companies to build a loyal customer base, ensuring their continued success in the market.

Other notable competitors, such as Hertzko and ConairPRO, are known for their diverse product ranges that cater to different grooming needs. These companies employ a multi-channel distribution strategy that includes both online and brick-and-mortar retail, allowing them to reach a wider audience. They often engage in collaborations with pet influencers and veterinarians to promote their products, enhancing credibility and visibility among consumers. The adaptability of these companies to changing market trends and consumer preferences is critical for maintaining their competitive edge.

Emerging brands like GoPets and Earth Rated are also gaining traction in the market by focusing on sustainability and eco-friendly grooming solutions. These companies appeal to environmentally-conscious consumers by offering products made from sustainable materials and promoting responsible pet care practices. The growing demand for natural and eco-friendly products presents significant growth opportunities for these brands, underscoring the competitive dynamics of the pet brushes market. By fostering innovation, maintaining product quality, and effectively communicating with consumers, companies in this segment can position themselves favorably for future growth.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Frisco
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 GoPets
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 JW Pet
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Bissell
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Hertzko
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 PetEdge
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 PetSafe
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 PetZoom
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Zen Pets
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 ConairPRO
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 PetFusion
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 FURminator
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 TropiClean
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Earth Rated
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 KONG Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pet Brushes Market, By Application
    • 6.1.1 Dogs
    • 6.1.2 Cats
    • 6.1.3 Small Animals
    • 6.1.4 Horses
    • 6.1.5 Others
  • 6.2 Pet Brushes Market, By Product Type
    • 6.2.1 Slicker Brushes
    • 6.2.2 Bristle Brushes
    • 6.2.3 Pin Brushes
    • 6.2.4 Deshedding Tools
    • 6.2.5 Massage Brushes
  • 6.3 Pet Brushes Market, By Material Type
    • 6.3.1 Metal
    • 6.3.2 Plastic
    • 6.3.3 Wood
    • 6.3.4 Rubber
    • 6.3.5 Silicone
  • 6.4 Pet Brushes Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Pet Specialty Stores
    • 6.4.3 Veterinary Clinics
    • 6.4.4 Supermarkets/Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Pet Brushes Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pet Brushes market is categorized based on

By Product Type

• Slicker Brushes
• Bristle Brushes
• Pin Brushes
• Deshedding Tools
• Massage Brushes

By Application

• Dogs
• Cats
• Small Animals
• Horses
• Others

By Distribution Channel

• Online Retailers
• Pet Specialty Stores
• Veterinary Clinics
• Supermarkets/Hypermarkets

By Material Type

• Metal
• Plastic
• Wood
• Rubber
• Silicone

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• PetSafe
• FURminator
• Hertzko
• ConairPRO
• JW Pet
• GoPets
• Earth Rated
• PetFusion
• KONG Company
• Frisco
• PetEdge
• Bissell
• PetZoom
• Zen Pets
• TropiClean