Peas

Peas Market Outlook

The global peas market is projected to reach approximately USD 9.5 billion by 2033, growing at a compound annual growth rate (CAGR) of around 7.1% during the forecast period from 2025 to 2033. This growth is driven by an increasing consumer preference for plant-based foods, a rising awareness of the health benefits associated with peas, and a greater emphasis on protein-rich and sustainable diets. Additionally, the expansion of the food and beverage industry, alongside innovations in processing and packaging technologies, is expected to further propel market dynamics. The application of peas across various segments such as food production, agriculture, and pet food is also contributing significantly to market growth. As more consumers lean toward healthier and environmentally friendly alternatives, the demand for peas as a versatile ingredient continues to rise.

Growth Factor of the Market

The growth of the peas market is primarily fueled by the increasing awareness surrounding the nutritional benefits of peas. They are rich in protein, dietary fiber, vitamins, and essential minerals, making them a popular choice among health-conscious consumers. Moreover, with the rising prevalence of vegetarianism and veganism globally, the demand for plant-based protein sources is surging. This trend is further amplified by the growing number of food products that incorporate peas as a primary ingredient, such as protein powders, snacks, and ready-to-eat meals. Another significant factor contributing to market growth is the focus on sustainable agricultural practices, as peas are known for their nitrogen-fixing capabilities, which can enhance soil health and reduce the need for chemical fertilizers. Additionally, the expansion of distribution channels, particularly through e-commerce, has made it easier for consumers to access various pea products, thus facilitating broader market growth. The increasing popularity of peas in processed foods and ready-to-eat meals is also a key driver, as manufacturers seek to cater to the busy lifestyles of consumers.

Key Highlights of the Market

• Growing demand for plant-based protein sources among health-conscious consumers.
• Expansion of the food and beverage industry incorporating peas as a key ingredient.
• Increase in consumer awareness regarding the health benefits of peas.
• Sustainable agricultural practices promoting the cultivation of peas.
• Rising popularity of ready-to-eat meals and convenience foods utilizing peas.

By Product Type

Green Peas:

Green peas are among the most popular forms of peas consumed globally, known for their sweet taste and vibrant color. They are widely used in various culinary applications, ranging from soups and salads to main dishes. The rising trend of including green peas in processed food products, such as frozen meals and snacks, has propelled their demand significantly. Green peas are not only appreciated for their flavor but also for their nutritional profile, which offers a high concentration of vitamins, minerals, and protein. Additionally, with the growing trend towards healthy eating, green peas have emerged as a vital ingredient in plant-based diets, further strengthening their market position in the food industry.

Yellow Peas:

Yellow peas are gaining traction due to their versatility and high nutritional value. They are primarily used in the production of split peas, which are popular in various soups and stews. The demand for yellow peas is bolstered by their high protein and fiber content, making them an attractive ingredient for health-oriented products. Furthermore, yellow peas play a significant role in the gluten-free food market, as they can be processed into flour for baking and cooking. With consumers seeking alternative sources of protein, the market for yellow peas is expected to witness substantial growth in the coming years.

Split Peas:

Split peas, which can be either yellow or green, are commonly used in soups and are valued for their rich flavor and texture. They require no soaking, which makes them a convenient option for consumers. The increasing interest in vegetarian and vegan diets has led to a rise in the consumption of split peas, as they are an excellent source of plant-based protein. Additionally, split peas are known for their high fiber content, which supports digestive health. As a result, they are increasingly being included in health-focused food products, contributing to their growing popularity in the market.

Sugar Snap Peas:

Sugar snap peas are recognized for their sweet flavor and crunchy texture, making them a favored choice for fresh salads and stir-fries. Their unique taste profile has enhanced their popularity among consumers looking for fresh vegetables. Sugar snap peas are often marketed as a healthy snack option, and their appeal is further augmented by their nutritional benefits, including high vitamin content and low-calorie profile. The growth in the trend of consuming fresh and minimally processed foods is a key driver for the sugar snap pea segment, leading to increased production and availability in retail markets.

Snow Peas:

Snow peas are another variant that is gaining popularity, particularly in Asian cuisine. Their flat pods and sweet flavor make them ideal for stir-frying and salads. Snow peas are low in calories yet packed with vitamins, making them an attractive option for health-conscious consumers. The increasing interest in international cuisines is propelling the demand for snow peas in various markets. Furthermore, as more consumers embrace plant-based diets, the use of snow peas in innovative dishes is expected to rise, thus contributing to their growth in the overall peas market.

By Application

Food Industry:

The food industry is a significant application segment for peas, with their use ranging from snacks to main dishes. Peas are being incorporated into a variety of processed food products, including ready-to-eat meals, frozen foods, and snacks, thus enhancing their market presence. The rising trend of healthy eating and plant-based diets is driving the demand for pea-based products, as consumers seek nutritious and convenient meal options. Additionally, the food industry is increasingly focusing on incorporating functional ingredients that provide health benefits, further boosting the popularity of peas as a preferred ingredient.

Household:

In households, the consumption of peas is primarily driven by their versatility in cooking and nutritional profile. They can be easily added to various dishes, providing flavor, color, and health benefits. As more families are becoming health-conscious, the demand for fresh and frozen peas is seeing a significant rise. The trend of cooking at home, especially during and after the pandemic, has led to an increase in the purchase of peas among households seeking healthy ingredients. Furthermore, easy storage and preparation have made peas a staple in many kitchens, contributing to their growth in the household segment.

Pet Food:

The pet food application of peas is gaining momentum as pet owners are increasingly looking for nutritious and wholesome ingredients for their pets. Peas are rich in protein and fiber, making them a valuable component in pet food formulations, particularly in products aimed at improving pet health. The trend of natural and organic pet food is driving the inclusion of peas, as manufacturers strive to meet the demands of health-conscious pet owners. The growth in the pet food segment is expected to enhance the overall peas market as more companies incorporate pea protein into their formulations.

Agriculture:

In agriculture, peas are valued not only for their nutritional benefits but also for their role in sustainable farming practices. They are often used in crop rotations due to their nitrogen-fixing abilities, which improve soil fertility and reduce the need for synthetic fertilizers. This has made peas an attractive option for farmers looking to adopt eco-friendly practices. The growing focus on sustainability and organic farming is likely to propel the agricultural use of peas in the coming years, as more farmers recognize their benefits for both crop yields and environmental health.

Others:

The 'Others' category encompasses various niche applications of peas that contribute to their overall market growth. This includes uses in specialty foods, snacks, and health supplements. The increasing focus on health and wellness is leading to the development of products that incorporate peas as a primary ingredient due to their rich nutritional profile. For instance, pea protein powders are becoming popular among fitness enthusiasts and those interested in supplementing their diets with plant-based proteins. This diverse range of applications is enhancing the adaptability and market reach of peas.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as primary distribution channels for peas, providing consumers with a wide variety of fresh, frozen, and canned pea products. The convenience of one-stop shopping and the ability to purchase peas alongside other grocery items make these retail formats highly popular among consumers. Additionally, supermarkets often have dedicated sections for organic products, which has increased the visibility and accessibility of organic pea options. The strategic positioning of these outlets in urban areas further contributes to higher foot traffic, thereby enhancing sales volumes in this distribution channel.

Online Stores:

The rise of e-commerce has significantly transformed the distribution landscape for peas, allowing consumers to purchase a diverse range of pea products from the comfort of their homes. Online grocery shopping has surged, particularly post-pandemic, as consumers appreciate the convenience and wide selection available through various platforms. Online stores often offer competitive pricing, promotions, and the ability to access specialty products that may not be available in brick-and-mortar stores. This shift towards online purchasing is expected to continue to grow, providing a significant boost to the peas market as more consumers opt for digital shopping experiences.

Convenience Stores:

Convenience stores play a vital role in the distribution of peas, particularly in urban areas where consumers seek quick and accessible food options. The increasing trend of healthy snacking is driving the demand for small packs of frozen or canned peas in convenience stores, catering to on-the-go lifestyles. These stores often carry ready-to-eat pea products, making it easier for consumers to incorporate peas into their diets without extensive meal preparation. The convenience of these retail formats is expected to contribute positively to the growth of the peas market, particularly among busy individuals and families.

Direct Sales:

Direct sales, including farmers' markets and community-supported agriculture (CSA) programs, allow consumers to purchase peas directly from growers. This segment is gaining popularity as consumers increasingly prioritize fresh, locally sourced, and organic produce. Direct sales not only provide consumers with high-quality products but also foster a greater connection between consumers and local farmers. The growing movement towards supporting local agriculture and sustainable food practices is expected to enhance the direct sales channel for peas, contributing to the overall market growth.

Others:

The 'Others' category encompasses various alternative distribution channels, such as food service providers, restaurants, and specialty health food stores. These outlets often focus on organic and health-oriented products, including peas as a key ingredient in their offerings. The growing trend of farm-to-table dining experiences has led restaurants to incorporate fresh peas into their seasonal menus, thus boosting their demand. As more consumers seek diverse and nutritious food options, these alternative distribution channels are expected to see continued growth, positively impacting the peas market.

By Ingredient Type

Protein:

Protein is a key ingredient derived from peas that is increasingly being recognized for its nutritional benefits. Pea protein is a complete protein source, providing all essential amino acids, making it a preferred choice for vegetarians and vegans. The rising popularity of plant-based diets is driving the demand for pea protein in various food products, including protein powders, bars, and meat substitutes. Manufacturers are capitalizing on this trend by developing innovative formulations that highlight the benefits of pea protein, thereby expanding their market share in the health and wellness sector.

Fiber:

Fiber content in peas is another significant factor contributing to their market appeal. Peas are rich in both soluble and insoluble fiber, which supports digestive health and promotes a feeling of fullness. As consumers become more health-conscious and aware of the importance of fiber in their diets, the demand for high-fiber products that include peas is increasing. This trend is reflected in the development of functional foods that emphasize their fiber content, providing consumers with nutritious options that cater to their dietary needs.

Vitamins:

Peas are packed with essential vitamins, including vitamin A, vitamin C, and several B vitamins, which contribute to overall health and wellness. The recognition of vitamins as crucial components of a balanced diet is driving the incorporation of peas into various food products. Consumers are increasingly seeking foods that are fortified with vitamins to boost their nutritional intake, leading to the development of pea-based products that highlight their vitamin content. This trend aligns with the growing focus on preventative health measures, positioning peas as a valuable ingredient in the health food market.

Minerals:

The mineral content of peas, including iron, magnesium, and potassium, is another key aspect of their nutritional profile. These minerals play vital roles in various bodily functions, and their presence in pea-based products enhances their health benefits. The increasing awareness of the importance of minerals in the diet is driving consumer interest in products that contain peas as a natural source. As more consumers prioritize nutrient-dense foods, the demand for pea-based products rich in minerals is expected to grow, positively impacting the overall peas market.

Antioxidants:

Peas are also known for their antioxidant properties, which can help combat oxidative stress and promote overall health. The growing focus on antioxidants in the diet, along with the rising prevalence of chronic diseases, is driving interest in foods that contain peas as a rich source of antioxidants. Manufacturers are leveraging this trend to develop functional foods that highlight the health benefits of antioxidants derived from peas, appealing to health-conscious consumers. As awareness of the importance of antioxidants continues to gain traction, the demand for pea-based products is expected to increase.

By Region

The peas market is witnessing significant regional growth, driven by varying consumer preferences and agricultural practices across different areas. In North America, the market is projected to reach USD 3.2 billion by 2033, growing at a CAGR of 6.8%. The demand for frozen and processed peas is particularly strong in this region, as consumers increasingly seek convenient meal solutions that are also nutritious. Furthermore, the growing trend of plant-based diets is contributing to the rising consumption of pea protein, particularly among health-conscious consumers. As more food manufacturers incorporate peas into their products, the North American market is likely to experience continued growth, enhancing its market share globally.

In Europe, the peas market is anticipated to reach USD 2.8 billion by 2033, with a notable emphasis on organic and sustainable farming practices. The increasing awareness of health benefits associated with peas, combined with the growing popularity of plant-based diets, is propelling market growth in this region. Europe is also witnessing a rise in the demand for pea-based products in the food service sector, as restaurants and cafes seek to offer healthier menu options. The focus on sustainability and environmentally friendly practices is expected to enhance the European peas market, making it a key player in the global landscape.

Opportunities

The peas market presents numerous opportunities for growth, particularly through innovation and product development. As consumers continue to seek healthier and plant-based dietary options, there is significant potential for the introduction of new pea-based products that cater to emerging trends. Manufacturers can capitalize on this by creating innovative formulations that incorporate peas into a wide variety of food and beverage products, such as snacks, ready-to-eat meals, and protein supplements. Additionally, the development of fortified pea products that emphasize their nutritional benefits can attract health-conscious consumers, thereby enhancing market penetration. The growing interest in sustainability also presents an opportunity for peas, as they are an eco-friendly crop that supports sustainable agricultural practices. By promoting the environmental benefits of peas, manufacturers can tap into the increasing consumer demand for sustainably sourced foods.

Another opportunity lies in expanding the distribution channels for pea products. With the rise of e-commerce and online grocery shopping, companies have the chance to reach a broader audience by establishing a strong online presence. Investing in digital marketing and targeted advertising can help raise awareness of pea-based products among consumers who prioritize convenience and accessibility. Furthermore, partnerships with health food stores, fitness centers, and specialty retailers can facilitate market expansion and drive sales. As health and wellness trends continue to shape consumer preferences, the peas market is well-positioned to explore new avenues for growth and innovation, aligning with the evolving dietary habits of consumers.

Threats

Despite the promising growth trajectory of the peas market, several threats could potentially hinder its progress. One of the primary concerns is the impact of climate change on agricultural production. Fluctuating weather patterns, drought, and other environmental factors can adversely affect pea crop yields, resulting in supply chain disruptions and increased prices. Additionally, the rising prevalence of plant-based diets has led to intensified competition among alternative protein sources, such as soy, lentils, and chickpeas, which may challenge the market share of peas. Consumers may shift their preferences towards these alternatives if they become more readily available or better marketed, thus posing a threat to the growth of the peas market.

Moreover, the increasing incidences of food intolerances and allergies could also serve as a restraining factor for the peas market. Some individuals may have sensitivities to legumes, which could limit the consumer base for pea-based products. To address these challenges, manufacturers will need to invest in research and development to ensure product quality and safety. They may also need to explore diversification strategies to mitigate risks associated with raw material supply shortages and changing consumer preferences. By proactively addressing these threats, stakeholders in the peas market can work towards ensuring sustainable growth and resilience in an evolving competitive landscape.

Competitor Outlook

• Green Giant
• Birds Eye
• Pinnacle Foods
• Conagra Brands
• Bonduelle
• Archer Daniels Midland Company
• Pea Protein Co.
• Hain Celestial Group
• Nutra Ingredients
• SunOpta Inc.
• Harvest Innovations
• Agri-Protein
• Protein Industries Canada
• England's Finest
• Veggie Noodle Co.

The competitive landscape of the peas market is characterized by the presence of several key players that are actively engaged in product innovation and market expansion. Companies like Green Giant and Birds Eye dominate the frozen peas segment, leveraging their established brand recognition and extensive distribution networks to capture market share. These companies are continuously investing in research and development to create new and convenient products that cater to evolving consumer preferences for healthy and plant-based options. Additionally, major food corporations such as Conagra Brands and Archer Daniels Midland Company are diversifying their portfolios to include pea-based ingredients, recognizing the growing demand for plant-derived protein sources.

Furthermore, the market is witnessing the emergence of startups that focus specifically on pea-based products, such as vegan protein powders and snacks. Companies like Pea Protein Co. and Harvest Innovations are capitalizing on the health and wellness trend by developing innovative pea-protein products that appeal to fitness enthusiasts and health-conscious consumers. These companies often emphasize sustainability in their branding, which resonates well with today's environmentally aware consumers. The competitive advantage in this market often lies in the ability to offer high-quality, nutritionally rich products that are backed by effective marketing strategies aimed at highlighting their health benefits.

As the peas market continues to evolve, it is essential for companies to stay ahead of consumer trends and preferences. For instance, Bonduelle and Nutra Ingredients are focusing on organic and non-GMO offerings to meet the rising demand for clean label foods among health-conscious consumers. Additionally, the increasing emphasis on transparency in the food supply chain is prompting companies to adopt sustainable sourcing practices and ensure product authenticity. Overall, the competitive landscape of the peas market remains dynamic, with a mix of established players and innovative newcomers vying for consumer attention and market share.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Birds Eye
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Bonduelle
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Green Giant
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Agri-Protein
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 SunOpta Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Conagra Brands
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Pinnacle Foods
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Pea Protein Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 England's Finest
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Nutra Ingredients
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Veggie Noodle Co.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Harvest Innovations
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Hain Celestial Group
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Protein Industries Canada
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Archer Daniels Midland Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Peas Market, By Application
    • 6.1.1 Food Industry
    • 6.1.2 Household
    • 6.1.3 Pet Food
    • 6.1.4 Agriculture
    • 6.1.5 Others
  • 6.2 Peas Market, By Product Type
    • 6.2.1 Green Peas
    • 6.2.2 Yellow Peas
    • 6.2.3 Split Peas
    • 6.2.4 Sugar Snap Peas
    • 6.2.5 Snow Peas
  • 6.3 Peas Market, By Ingredient Type
    • 6.3.1 Protein
    • 6.3.2 Fiber
    • 6.3.3 Vitamins
    • 6.3.4 Minerals
    • 6.3.5 Antioxidants
  • 6.4 Peas Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Online Stores
    • 6.4.3 Convenience Stores
    • 6.4.4 Direct Sales
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Peas Market by Region
  • 10.2 Europe - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 UK
      • 10.2.1.2 France
      • 10.2.1.3 Germany
      • 10.2.1.4 Spain
      • 10.2.1.5 Italy
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Peas market is categorized based on

By Product Type

• Green Peas
• Yellow Peas
• Split Peas
• Sugar Snap Peas
• Snow Peas

By Application

• Food Industry
• Household
• Pet Food
• Agriculture
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Stores
• Convenience Stores
• Direct Sales
• Others

By Ingredient Type

• Protein
• Fiber
• Vitamins
• Minerals
• Antioxidants

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Green Giant
• Birds Eye
• Pinnacle Foods
• Conagra Brands
• Bonduelle
• Archer Daniels Midland Company
• Pea Protein Co.
• Hain Celestial Group
• Nutra Ingredients
• SunOpta Inc.
• Harvest Innovations
• Agri-Protein
• Protein Industries Canada
• England's Finest
• Veggie Noodle Co.