Pea Protein Sales

Pea Protein Sales Market Outlook

The global pea protein market is projected to reach USD 1.5 billion by 2035, with a compound annual growth rate (CAGR) of 10.5% from 2025 to 2035. This growth is primarily driven by the increasing consumer awareness regarding the health benefits of plant-based proteins, coupled with a rising trend towards vegan and vegetarian diets. The clean label movement has also spurred demand, as consumers seek natural and organic ingredients in their food products. Furthermore, the growing instances of lactose intolerance and the shift towards non-dairy alternatives have further propelled the need for pea protein as a suitable replacement. Additionally, innovations in product formulations utilizing pea protein in various applications, including health supplements and food products, have significantly contributed to market expansion.

Growth Factor of the Market

Several factors are contributing to the robust growth of the pea protein market. Firstly, the increased awareness of the nutritional benefits of pea protein, such as its high digestibility and complete amino acid profile, is attracting health-conscious consumers and nutritionists alike. Additionally, the plant-based protein sector is rapidly expanding due to rising concerns regarding animal welfare and the environmental impact of livestock farming. This has led manufacturers to innovate new products that incorporate pea protein, thereby enhancing its market presence. Moreover, strategic collaborations between key players and the growing investment in research and development to enhance the functionality and application range of pea protein are further driving the market forward. The COVID-19 pandemic has also heightened the focus on health and wellness, causing a shift in consumer behavior towards more nutritious dietary options. Furthermore, the rising popularity of clean label products that communicate transparency in ingredient sourcing has positioned pea protein as a favored choice among consumers.

Key Highlights of the Market

• The global pea protein market is expected to reach USD 1.5 billion by 2035 with a CAGR of 10.5% from 2025 to 2035.
• Rising health consciousness among consumers is driving demand for plant-based protein sources.
• The trend towards veganism and vegetarianism is significantly contributing to market growth.
• Expansion of the clean label movement is boosting the demand for natural ingredients, including pea protein.
• Innovations in product formulations are increasing the application range of pea protein across various sectors.

By Product Type

Isolates:

Pea protein isolates have gained substantial traction in the market due to their high protein content, typically around 80-90%. These isolates are processed to remove carbohydrates and fats, making them an ideal choice for consumers looking for a pure protein source. The versatility of pea protein isolates allows them to be utilized in a variety of applications, including protein bars, shakes, and baked goods, thereby broadening their market reach. As fitness and health trends continue to influence dietary choices, the demand for isolates is expected to rise. Additionally, the clean flavor profile of isolates makes them favorable for product formulations without altering the taste of the final product, further enhancing their popularity among manufacturers. Furthermore, their compatibility with other ingredients allows for innovative product development, contributing to their market growth.

Concentrates:

Pea protein concentrates, which typically contain about 60-70% protein, are also witnessing growing interest due to their excellent emulsifying properties and ability to enhance the texture of food products. These concentrates retain some of the fiber and nutrients present in whole peas, making them a more holistic option compared to isolates. They are widely used in various food applications, including soups, sauces, and meat alternatives, providing an appealing texture and nutritional profile. The growing trend of incorporating plant-based ingredients into traditional food products is driving the popularity of concentrates. Moreover, as manufacturers are increasingly looking for affordable protein sources, concentrates offer a cost-effective solution while still delivering substantial health benefits. Their application in the animal feed industry is also expanding, as they serve as a high-quality protein source for livestock, further boosting market growth.

Textured:

Textured pea protein has emerged as a vital ingredient in the production of meat alternatives and plant-based proteins. It is known for its fibrous texture, which closely resembles that of meat, making it a popular choice among consumers seeking plant-based substitutes for traditional meat products. The textured form is rich in protein and fiber, making it a nutrient-dense option for both manufacturers and consumers. The rising demand for vegan and vegetarian diets is a significant growth driver for textured pea protein, as it offers an appealing alternative for those looking to reduce or eliminate meat consumption. Additionally, innovations in production methods have enhanced the texture and mouthfeel of these products, thereby improving consumer acceptance. With a growing number of food manufacturers incorporating textured pea protein into their offerings, the segment is poised for substantial growth in the coming years.

By Application

Dietary Supplements:

The dietary supplements sector is one of the fastest-growing applications for pea protein, driven by the increasing consumer focus on fitness and health. As more individuals turn to protein supplements to enhance their dietary intake, pea protein is becoming a favored choice for its plant-based origin and rich nutrient profile. It serves as an excellent source of protein for athletes, bodybuilders, and fitness enthusiasts looking to support muscle recovery and growth. Additionally, the ease of digestion and hypoallergenic nature of pea protein make it suitable for individuals with dietary restrictions, further expanding its market appeal. The formulation of pea protein into powders, shakes, and ready-to-drink products enhances its convenience for consumers, making it a go-to option in the dietary supplements segment. Furthermore, the rise of e-commerce platforms catering to health-conscious consumers is facilitating better accessibility to pea protein supplements, thus promoting market expansion.

Food & Beverages:

In the food and beverages sector, pea protein is gaining significant traction due to the rising demand for plant-based and healthier food options. It is widely incorporated into a variety of products, including snacks, dairy alternatives, and baked goods, owing to its neutral taste and excellent emulsifying properties. The growing trend of clean eating is pushing consumers to seek out products that contain natural, plant-based ingredients, which further bolsters the market for pea protein. Additionally, innovations in food technology are enabling manufacturers to create plant-based products that closely mimic the texture and flavor of traditional food items, facilitating the integration of pea protein in diverse applications. The trend toward healthier snacking and meal replacements also presents opportunities for the growth of pea protein-infused products, as consumers increasingly prioritize nutritional value in their food choices.

Animal Feed:

The application of pea protein in animal feed is witnessing a significant rise, primarily driven by the growing awareness of the nutritional benefits of plant-based feed ingredients. Pea protein serves as a high-quality protein source for livestock, poultry, and aquaculture, helping to improve growth rates and overall health. As the demand for sustainable and eco-friendly feed solutions increases, pea protein is becoming an attractive option for animal nutritionists and farmers. The shift towards plant-based feed ingredients is also supported by stricter regulations on the use of animal-derived proteins in many regions, further aiding the growth of pea protein in this application. Moreover, the ability of pea protein to enhance the digestibility and nutrient absorption in animals positions it as a valuable addition to animal feed formulations. The growing global population and the corresponding rise in meat consumption also drive the need for sustainable protein sources in animal feed, thus expanding the market for pea protein.

By Distribution Channel

Online Retail:

The online retail segment is rapidly growing, fueled by the increasing preference for e-commerce shopping among consumers. The convenience of online shopping, coupled with the expansive range of products available, has made this distribution channel a favorable option for purchasing pea protein products. Many health-conscious consumers prefer to buy supplements and food items online to avoid crowded stores and to access more options that may not be available locally. Additionally, e-commerce platforms often provide detailed product descriptions and reviews, enabling consumers to make informed purchasing decisions. As more brands establish their online presence and leverage digital marketing strategies, the online retail market for pea protein is expected to continue its upward trajectory. Furthermore, the global pandemic has accelerated the shift towards online shopping, further solidifying the importance of this distribution channel in the pea protein market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a critical distribution channel for pea protein products, offering consumers the convenience of one-stop shopping. These retail outlets provide a wide array of products, including dietary supplements, food items, and plant-based protein products, making them a go-to destination for health-conscious shoppers. The growing trend of plant-based diets has prompted many supermarkets to expand their offerings of pea protein products, resulting in increased shelf space dedicated to this segment. Additionally, in-store promotions and the ability to physically assess products contribute to the popularity of supermarkets as a preferred shopping venue. As consumers increasingly seek natural and organic products, supermarkets are adjusting their inventory to meet this demand, thereby facilitating the growth of the pea protein market within this distribution channel. Moreover, the rise of private-label brands within supermarkets is providing consumers with more affordable options, further driving sales.

Health Stores:

Health stores are specialized retail establishments that cater to health-conscious consumers and are pivotal in the distribution of pea protein products. These stores typically emphasize organic and natural products, aligning perfectly with the growing trend towards clean eating and plant-based diets. The knowledgeable staff at health stores often provide invaluable advice to consumers, aiding them in selecting the right pea protein products to meet their dietary needs. Furthermore, the targeted marketing strategies employed by these stores attract a niche audience that is more inclined to purchase health-focused supplements and food items. With the increasing demand for wholesome and natural ingredients, health stores are positioned to capitalize on the pea protein market, especially as consumers become more educated about the benefits of plant-based nutrition. The growing trend of fitness and wellness is also leading to the expansion of health stores, which, in turn, positively impacts the market for pea protein.

By Ingredient Type

Organic:

Organic pea protein is gaining popularity as consumers increasingly seek out clean and naturally sourced food ingredients. This segment appeals particularly to health-conscious individuals who prioritize organic certifications and sustainable farming practices in their purchases. Organic pea protein is free from synthetic pesticides and fertilizers, which resonates with the growing clean label movement and the desire for transparency in food production. As awareness of the environmental impact of conventional agriculture grows, more consumers are opting for organic options, thereby driving the demand for organic pea protein. Furthermore, the availability of organic pea protein in various forms, such as isolates and concentrates, provides consumers with versatile options for incorporating it into their diets. The shift towards organic is not only limited to personal health but also extends to broader environmental concerns, making organic pea protein a highly sought-after choice in the market.

Conventional:

Conventional pea protein remains a substantial segment of the market, appealing to cost-sensitive consumers and manufacturers. Conventional options typically offer a more affordable alternative to organic pea protein while still providing essential nutrients and health benefits. This segment is crucial for food manufacturers looking to minimize production costs without compromising on product quality. As the demand for plant-based proteins rises, conventional pea protein serves as a practical solution for incorporating high-quality protein into various food applications, including snacks, beverages, and meat alternatives. Additionally, the flexibility of conventional pea protein allows it to be blended with other protein sources to create functional formulations that cater to a diverse consumer base. While organic options continue to gain momentum, conventional pea protein remains an important player in meeting the growing demand for affordable plant-based protein solutions.

By Region

The North American region is expected to dominate the pea protein market, accounting for an estimated 35% share of the global market by 2035. The growing trend of plant-based diets, coupled with a rise in health-conscious consumers, is driving the demand for pea protein in this region. Furthermore, the presence of established food manufacturers and the increasing introduction of plant-based products in the North American market are significant contributing factors to this growth. The market is projected to grow at a CAGR of 11.2% during the forecast period, reflecting the escalating interest in plant-based diets and clean label products. Additionally, the strong online retail presence and increasing awareness of dietary supplements further bolster the market in North America, making it a key player in the global pea protein landscape.

Europe is also witnessing substantial growth in the pea protein market, projected to hold a market share of approximately 30% by 2035. The increasing adoption of veganism and vegetarianism, along with a strong emphasis on sustainability and health, is driving the demand for plant-based protein sources. Countries like Germany and the United Kingdom are leading the charge in adopting plant-based diets, further stimulating the market growth. Additionally, the stringent regulations regarding food safety and labeling in Europe encourage consumers to opt for high-quality, natural ingredients, making pea protein an appealing choice. The European market is expected to grow at a CAGR of 9.5% during the forecast period, driven by the rising consumer preference for organic and clean label products.

Opportunities

The pea protein market is poised for significant growth opportunities in the coming years, particularly in the context of increasing consumer demand for plant-based foods. As more individuals adopt vegan or flexitarian lifestyles, the need for alternative protein sources will escalate, positioning pea protein as a suitable option. Moreover, innovations in food technology are enabling manufacturers to create new applications for pea protein, such as dairy alternatives, meat substitutes, and protein-rich snacks. This diversification not only enhances the product offerings in the market but also caters to a broader audience. Furthermore, the expansion of e-commerce platforms presents an opportunity for manufacturers to reach a wider customer base, facilitating better access to pea protein products. As health and wellness trends continue to shape consumer behavior, the market for pea protein is set to thrive, creating avenues for growth and innovation in product development.

Additionally, the growing awareness of the environmental impact of animal farming is driving consumers towards plant-based diets, presenting an opportunity for pea protein to capture a larger market share. The increasing emphasis on sustainability and eco-friendly practices among consumers is encouraging food manufacturers to explore plant-based ingredients in their formulations. As a result, pea protein is likely to gain prominence as a sustainable protein source. Collaborations between key players in the food and beverage industry and ingredient suppliers will also enhance the market landscape, enabling the development of innovative products that harness the benefits of pea protein. Furthermore, investment in research and development to improve the nutritional profile and functionality of pea protein will further bolster its appeal across various applications.

Threats

While the pea protein market exhibits promising growth potential, it is also faced with certain threats that could hinder its progress. One of the most significant challenges is the competition posed by other protein sources, particularly animal-based proteins and other plant proteins such as soy and rice. These alternatives often have established market presence and consumer acceptance, which can create barriers for pea protein to gain a foothold in specific applications. Additionally, fluctuations in raw material prices due to climatic changes and agricultural variability can impact the cost of pea protein production, subsequently affecting market pricing and profitability. Furthermore, the presence of allergens and potential cross-contamination with other protein sources during production could pose risks to certain consumer segments, leading to hesitance in adoption. Lastly, the evolving regulatory landscape regarding food labeling and health claims may also present challenges for manufacturers, necessitating adaptation to maintain compliance while meeting consumer expectations.

Moreover, the perception of plant-based proteins, including pea protein, may still face skepticism among some consumer groups who associate them with inferior taste and texture compared to animal-based proteins. This perception can hinder the market's ability to penetrate traditional food categories and might limit its overall growth. It will require significant efforts from manufacturers to educate consumers on the benefits and quality of pea protein to overcome these barriers. Additionally, external economic factors, such as a recession or financial downturns, could lead to reduced consumer spending on premium products like pea protein, potentially dampening the market's growth trajectory. Addressing these threats will require strategic planning and effective marketing to enhance the visibility and appeal of pea protein in an increasingly competitive landscape.

Competitor Outlook

• NutriPea
• Viterra
• Fonterra Co-operative Group Limited
• Roquette Frères
• ADM (Archer Daniels Midland Company)
• Cosucra Groupe Warcoing SA
• Pea Protein Company
• ETChem
• The Green Labs LLC
• Provatech
• Groupe Limagrain
• AGT Food and Ingredients Inc.
• Harvest Innovations
• Sunrise Nutrachem Group
• BetterBody Foods

The competitive landscape of the pea protein market is characterized by numerous players striving for market share through product innovation and strategic partnerships. Companies are increasingly focusing on research and development to enhance the quality and functionality of their pea protein offerings. Collaboration with food manufacturers and brands is also becoming a common strategy as companies aim to develop tailored solutions that meet specific market demands. Additionally, key players are expanding their geographical presence to tap into emerging markets and capitalize on the growing demand for plant-based protein alternatives. The diversification of product lines, including organic and flavored options, is also being explored to cater to diverse consumer preferences.

Among the major competitors, NutriPea has established a strong reputation for producing high-quality pea protein isolates and concentrates, targeting both food and supplement applications. Their commitment to sustainability and clean sourcing practices resonates well with health-conscious consumers. Similarly, Roquette Frères is a prominent player known for its extensive range of pea protein products, including textured and functional forms that cater to various industry needs. Their focus on innovation and customer collaboration has positioned them as a key supplier in the food and beverage sector.

Another notable competitor, ADM (Archer Daniels Midland Company), leverages its vast distribution network and expertise in agriculture to provide a diverse range of plant-based protein solutions, including pea protein. Their investment in marketing and product development has allowed them to maintain a competitive edge in the market. Additionally, Fonterra Co-operative Group Limited has been making strides in the pea protein arena, focusing on creating dairy alternatives and functional food ingredients. Their commitment to research and development has led to innovative formulations that enhance the nutritional profile of their products.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 ETChem
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Viterra
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 NutriPea
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Provatech
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 BetterBody Foods
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Groupe Limagrain
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 The Green Labs LLC
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Harvest Innovations
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Pea Protein Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Roquette Frères
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Sunrise Nutrachem Group
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Cosucra Groupe Warcoing SA
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 AGT Food and Ingredients Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Fonterra Co-operative Group Limited
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 ADM (Archer Daniels Midland Company)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pea Protein Sales Market, By Application
    • 6.1.1 Dietary Supplements
    • 6.1.2 Food & Beverages
    • 6.1.3 Animal Feed
  • 6.2 Pea Protein Sales Market, By Product Type
    • 6.2.1 Isolates
    • 6.2.2 Concentrates
    • 6.2.3 Textured
  • 6.3 Pea Protein Sales Market, By Ingredient Type
    • 6.3.1 Organic
    • 6.3.2 Conventional
  • 6.4 Pea Protein Sales Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Health Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Pea Protein Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pea Protein Sales market is categorized based on

By Product Type

• Isolates
• Concentrates
• Textured

By Application

• Dietary Supplements
• Food & Beverages
• Animal Feed

By Distribution Channel

• Online Retail
• Supermarkets/Hypermarkets
• Health Stores

By Ingredient Type

• Organic
• Conventional

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• NutriPea
• Viterra
• Fonterra Co-operative Group Limited
• Roquette Frères
• ADM (Archer Daniels Midland Company)
• Cosucra Groupe Warcoing SA
• Pea Protein Company
• ETChem
• The Green Labs LLC
• Provatech
• Groupe Limagrain
• AGT Food and Ingredients Inc.
• Harvest Innovations
• Sunrise Nutrachem Group
• BetterBody Foods