Paper Diaper

Paper Diaper Market Outlook

The global paper diaper market was valued at approximately USD 50 billion in 2022 and is projected to reach around USD 80 billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.5% during the forecast period. One of the primary growth factors driving this market is the increasing birth rate in emerging economies, complementing the growing awareness of hygiene amidst a rising standard of living. Additionally, the shift towards convenience and disposable products due to busy lifestyles further catalyzes market growth. Product innovations, such as eco-friendly and biodegradable options, are also gaining traction, appealing to environmentally conscious consumers. The expanding e-commerce sector is facilitating easier access to various brands and products, contributing to the overall market expansion.

Growth Factor of the Market

The paper diaper market is experiencing robust growth due to a multitude of factors that are shaping consumer preferences and market dynamics. One of the most significant growth factors is the increasing awareness regarding infant hygiene among parents, leading to a higher demand for disposable diapers. Additionally, the rise in disposable income in developing countries has made hygiene products more accessible, enabling families to opt for disposable options over traditional cloth diapers. Urbanization and the fast-paced lifestyles of modern families further enhance the demand for convenient products that save time and effort in childcare. Moreover, the innovation in diaper technology, which includes features like improved absorbency, better fit, and skin-friendly materials, is garnering positive consumer response. The trend towards sustainable and environmentally friendly products is also gaining momentum, with manufacturers developing biodegradable options that cater to eco-conscious consumers.

Key Highlights of the Market

• The global paper diaper market is projected to grow from USD 50 billion in 2022 to USD 80 billion by 2035, at a CAGR of 4.5%.
• Disposable paper diapers hold the largest market share due to their convenience and hygiene benefits.
• Asia Pacific is expected to witness the fastest growth, driven by increasing urbanization and a higher birth rate.
• Eco-friendly and biodegradable diapers are gaining traction as consumers become more environmentally conscious.
• The online retail channel is becoming increasingly popular for purchasing paper diapers, providing convenience and accessibility.

By Product Type

Disposable Paper Diapers:

Disposable paper diapers dominate the market primarily due to their convenience and hygiene benefits. Made for single-use, these diapers offer significant ease to parents, especially in today’s fast-paced lifestyle. They are designed with super absorbent materials that ensure dryness and comfort for infants. The growing trend of on-the-go parenting, where parents are constantly moving, has significantly contributed to the rise in demand for disposable products. Additionally, the availability of various brands and designs enhances consumer choice, further driving sales. With innovative advancements in production technology, disposable diapers are becoming thinner while maintaining absorbency, which is appealing to modern consumers who seek comfort and effectiveness.

Cloth-like Paper Diapers:

Cloth-like paper diapers are gaining popularity due to their soft texture and breathability, mimicking the feel of traditional cloth while still providing the convenience of a disposable product. Parents often prefer these diapers as they are gentler on a baby's skin, reducing the risk of diaper rash. Additionally, cloth-like diapers are often marketed as a more environmentally friendly option due to their ability to absorb moisture effectively and reduce the need for frequent changes. The combination of comfort and practicality has made them a preferred choice among many parents who seek quality and care for their child’s sensitive skin.

Ultra-absorbent Paper Diapers:

Ultra-absorbent paper diapers are designed to provide extended wear time, making them particularly appealing for nighttime use. These diapers feature advanced absorbent technology that locks moisture away from the skin, keeping babies dry for longer periods. This innovation appeals to parents who want to ensure their child sleeps comfortably through the night without frequent changes. The rising awareness about the importance of uninterrupted sleep for infants, along with the convenience of less frequent diaper changes, is driving the demand for ultra-absorbent options in the market. As manufacturers continue to innovate in this category, the growing efficacy is likely to attract even more consumers.

Biodegradable Paper Diapers:

Biodegradable paper diapers are increasingly entering the market, driven by a surge in environmental consciousness among consumers. These diapers are made with sustainable materials that break down more easily in landfills compared to traditional disposable options. With the rising awareness of environmental issues and the impact of plastic waste, many parents are seeking eco-friendly alternatives. Biodegradable diapers not only cater to this demand but also provide the same level of comfort and absorbency as conventional diapers. As brands continue to innovate and improve upon these designs, it is expected that the market will see significant growth in the biodegradable segment.

Scented Paper Diapers:

Scented paper diapers are designed to provide a pleasant fragrance that helps mask odors, appealing to parents who desire a more enjoyable experience when changing diapers. This added feature often influences purchasing decisions, as many parents appreciate products that promote freshness. However, the market for scented diapers is somewhat niche, as there are consumers who prefer unscented options due to allergies or sensitivity concerns. Nonetheless, scented diapers have found their place among families who prioritize fragrance in their diaper choices. As brands continue to differentiate their products, scented diapers could see a steady demand in specific consumer segments.

By Application

Infants:

Infants represent the largest application segment in the paper diaper market, driven by the essential need for hygiene and comfort from a very young age. Hospitals and healthcare professionals recommend the use of high-quality diapers to prevent rashes and skin irritations, which significantly influences purchasing behavior among new parents. The consistency of demand in this segment can also be attributed to the increasing birth rates in various regions. As parents seek reliable and effective diaper solutions, the continuous innovation in absorbent technology and soft materials will further enhance the appeal of infant diapers. This segment is expected to remain a significant contributor to the overall market growth in the coming years.

Toddlers:

The toddler application segment is also experiencing notable growth, primarily due to the increasing awareness of toilet training and associated products. As toddlers grow and their needs evolve, parents require diapers that provide superior fit and leak protection during active play. In response to this, manufacturers are introducing a variety of options specifically tailored for toddlers, including pull-up diapers that facilitate easier changes and encourage independence during potty training. The focus on comfort and mobility is paramount in this segment, with continuous improvements being made to ensure toddlers have the freedom to move while staying dry. This segment is expected to grow in line with trends in parenting and child development practices.

Adults:

The adult application segment, although smaller compared to infants and toddlers, is gaining traction due to the aging population and increasing awareness regarding incontinence issues. With a growing number of adults experiencing bladder control problems, there is an escalating demand for high-quality adult diapers that provide comfort, discretion, and absorbency. Manufacturers are increasingly focusing on creating products that are discreet and designed with adult-friendly features, such as underwear-like designs and odor-control technologies. This segment is likely to continue its growth as societal stigma around adult incontinence reduces, and more individuals opt for these products for improved quality of life.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are key distribution channels for paper diapers, providing consumers with a wide variety of brands and options under one roof. Parents often prefer to shop for diapers in these large retail establishments due to the convenience of purchasing multiple household items simultaneously. These outlets typically offer competitive pricing and promotional deals, making them attractive shopping options for cost-conscious families. The physical presence of these stores allows consumers to compare products and select the ones that best meet their needs, which significantly contributes to the sales volume in this segment. As the retail landscape continues to evolve, these channels are expected to maintain a strong presence in the paper diaper market.

Convenience Stores:

Convenience stores cater to the need for quick and easy access to paper diapers, making them essential in urban areas and regions with busy lifestyles. Parents often find themselves in need of diapers unexpectedly, and convenience stores provide a quick solution to this pressing requirement. The appeal of purchasing diapers in these stores lies in their extended operating hours and proximity to residential areas. While the selection may be limited compared to larger retail chains, the convenience factor often outweighs this drawback for many customers. As a result, the convenience store segment is anticipated to see steady growth alongside evolving consumer shopping habits.

Online Retail:

Online retail has emerged as a significant distribution channel in the paper diaper market, driven by the growing trend of e-commerce and the convenience it offers consumers. Many parents prefer to shop online for diapers due to the ease of comparing prices, reading reviews, and having products delivered directly to their homes. The COVID-19 pandemic further accelerated this trend, as many consumers became more accustomed to online shopping. Retailers are leveraging digital platforms to provide discounts and promotions on bulk purchases, which is particularly appealing to families. As internet penetration continues to rise globally, the online retail channel is projected to experience substantial growth in the paper diaper market.

Drug Stores:

Drug stores play a vital role in the distribution of paper diapers, offering a focused selection tailored towards health and wellness products. Parents often turn to drug stores for their immediate needs, especially when they require diapers in emergency situations. The presence of knowledgeable staff provides added value, as they can recommend specific products based on individual requirements. Drug stores also benefit from partnerships with pharmaceutical companies, which can lead to exclusive promotions on diaper products. This segment, while smaller than supermarkets and online retail, is crucial for providing consumers with access to essential products in an accessible manner.

Others:

This category encompasses various other distribution channels that contribute to the overall sales of paper diapers. Specialty stores, wholesale clubs, and direct sales through manufacturers can fall into this segment. While these channels may not be as prominent as the aforementioned ones, they play a critical role in reaching specific consumer segments. Specialty stores, for instance, may offer organic or premium diaper options that appeal to niche markets. As diverse consumer preferences continue to evolve, the 'Others' segment could see incremental growth, particularly as manufacturers explore new avenues for distribution to reach a broader audience.

By Material Type

Wood Pulp:

Wood pulp is a crucial raw material used in the production of paper diapers, serving as a primary absorbent component. The cellulose fibers in wood pulp provide excellent absorbency and comfort, making it a preferred choice among manufacturers. As parents become more concerned about their children's skin health, the demand for soft and breathable materials has made wood pulp a popular option in diaper production. Furthermore, the increasing focus on sustainable sourcing has led to a rise in the demand for responsibly sourced wood pulp, which aligns with consumer preferences for environmentally friendly products. As manufacturers innovate to enhance the quality and performance of wood pulp in diapers, this material is expected to maintain a strong position in the market.

Super Absorbent Polymer:

Super absorbent polymer (SAP) is another vital material in the production of paper diapers, known for its exceptional moisture retention capabilities. SAP can absorb several times its weight in liquid, which is essential for maintaining dryness and comfort for infants and toddlers. The use of SAP has revolutionized diaper technology, allowing for thinner designs without compromising on absorbency. As consumers increasingly seek highly effective products, the demand for diapers containing super absorbent polymer continues to grow. Manufacturers are investing in research and development to enhance the performance of SAP, ensuring that it remains a critical component in the evolving landscape of paper diapers.

Polypropylene:

Polypropylene is often utilized in the construction of the outer layer of paper diapers, providing durability and water resistance. This material helps prevent leaks while ensuring the diaper retains its shape during wear. The lightweight nature of polypropylene also contributes to the overall comfort of the diaper. As manufacturers strive to produce products that balance functionality and comfort, polypropylene remains an essential material in the diaper manufacturing process. Additionally, with growing interest in the recycling and sustainability of materials, manufacturers are exploring eco-friendly alternatives and formulations that incorporate recycled polypropylene, aligning with evolving consumer preferences.

Adhesives:

Adhesives play an integral role in the assembly of paper diapers, particularly in securing the various components to ensure optimal fit and function. Advanced adhesive technologies have significantly improved the performance of diapers, providing reliable sealing without compromising the softness and flexibility of the material. The demand for non-toxic and hypoallergenic adhesives has risen in response to consumer concerns about skin sensitivities, leading to innovations in adhesive formulations. As manufacturers continue to prioritize safety and comfort, the focus on high-performance adhesives will remain a critical aspect of the paper diaper market.

Others:

The 'Others' category includes various materials utilized in paper diaper production that do not fall under the primary classifications mentioned above. This may involve additives that enhance absorbency, fragrances, or colorants that provide aesthetic appeal to the product. As the market evolves, manufacturers are continuously exploring new materials and technologies to improve diaper performance and cater to specific consumer demands. The growth of this segment will depend on the ability of manufacturers to innovate and adapt to changing consumer preferences for safety, comfort, and environmental sustainability.

By Region

The global paper diaper market is witnessing diverse growth patterns across different regions, with considerable variances in demand and preferences. North America, for instance, holds a significant share in the market, driven by high disposable income, advanced retail infrastructure, and a strong awareness of hygiene factors. The region is characterized by a preference for premium products with advanced technology, contributing to the growth of the paper diaper market. On the other hand, the Asia Pacific region is projected to experience the highest CAGR during the forecast period, fueled by increasing birth rates, urbanization, and rising disposable income in countries like India and China. The market in Asia Pacific is expanding rapidly, with a growing population of young families seeking convenient solutions for childcare.

Europe is also a substantial market for paper diapers, characterized by a strong emphasis on sustainability and environmentally friendly products. The demand for biodegradable and eco-conscious options is increasing as consumers become more aware of environmental issues. Additionally, Latin America and the Middle East & Africa are emerging markets that are expected to show steady growth as urbanization and consumer purchasing power rise. In summary, while North America and Europe provide stability in terms of market share, the rapid growth in the Asia Pacific region indicates shifting dynamics in consumer preferences and market opportunities.

Opportunities

The paper diaper market is poised for substantial opportunities, particularly in the realm of product innovation and eco-friendly alternatives. As consumers become increasingly aware of environmental issues, there is a rising demand for biodegradable and sustainably sourced diaper products. This shift presents manufacturers with the opportunity to develop new product lines that align with consumer preferences for eco-conscious solutions. Innovations such as plant-based materials, enhanced absorbent technologies, and packaging that emphasizes sustainability can create a competitive edge for brands. Moreover, as government regulations on waste management tighten, companies that proactively embrace green practices will likely enhance their brand image and attract a loyal customer base, leading to long-term growth.

Another significant opportunity lies in expanding distribution channels, particularly in e-commerce. With the rapid growth of online shopping, paper diaper brands have the chance to reach a broader audience by enhancing their online presence and offering direct-to-consumer options. Collaborating with e-commerce platforms or establishing dedicated online stores can facilitate access to consumers who prefer the convenience of home delivery. Additionally, targeted marketing strategies leveraging social media and influencer partnerships can further boost brand visibility among prospective buyers. As the digital landscape continues to evolve, companies that effectively harness online opportunities will position themselves for success in the competitive paper diaper market.

Threats

Despite the promising growth prospects, the paper diaper market faces several threats that could impede progress. One of the most significant threats is the rising competition from alternative products, such as cloth diapers and training pants, particularly as consumers seek more sustainable and cost-effective options. While disposable diapers are favored for their convenience, the increasing popularity of reusable options poses a challenge for market growth. Additionally, changes in consumer preferences towards more environmentally friendly solutions may lead to a decline in demand for conventional disposable products. As a result, manufacturers must adapt to these shifting preferences by investing in research and development to create innovative and sustainable products that meet the evolving needs of consumers.

Another considerable threat to the paper diaper market is the fluctuating prices of raw materials, which can significantly impact production costs. Many materials used in diaper production, such as wood pulp and super absorbent polymers, are subject to market volatility, affecting overall profitability. Manufacturers may struggle to maintain competitive pricing while managing rising costs, leading to potential price increases for consumers. Additionally, economic downturns and changes in consumer spending habits can lead to reduced demand for non-essential products, including premium diaper offerings. Companies must strategically navigate these challenges to ensure sustained growth and profitability in a dynamic market environment.

Competitor Outlook

• Pampers (Procter & Gamble)
• Huggies (Kimberly-Clark)
• Babylove (Mölnlycke Health Care)
• Seventh Generation
• Honest Company
• Chicco
• Babyganics
• Luvs (Procter & Gamble)
• Merries (Kao Corporation)
• Sposie
• Target Up & Up
• Parent's Choice (Walmart)
• Earth + Eden
• Bambo Nature
• Hello Bello

The competitive landscape of the paper diaper market is characterized by significant rivalry among key players who continuously strive to innovate and capture market share. Major companies such as Pampers and Huggies dominate the market, offering a wide range of products designed to cater to various consumer preferences and needs. These brands invest heavily in research and development to enhance the performance of their diapers, focusing on features like absorbency, comfort, and skin-friendliness. Additionally, strategic partnerships and collaborations for marketing and distribution enhance their visibility in the market. The growing trend of sustainability has prompted these companies to explore biodegradable materials and eco-friendly designs, aligning with consumer demand for environmentally responsible products.

Emerging brands such as Honest Company and Earth + Eden are also gaining traction by focusing on organic and eco-friendly diaper solutions. These companies leverage their commitment to sustainability and transparency in sourcing to differentiate themselves in a crowded market. Their ability to engage with consumers through social media and community initiatives has allowed them to build a loyal customer base. As consumers increasingly prioritize health and environmental concerns, these niche players are expected to experience rapid growth, compelling established companies to adapt their strategies to remain competitive.

Overall, the paper diaper market is witnessing a dynamic competitive environment where innovation, sustainability, and consumer engagement play crucial roles in determining market leadership. As manufacturers continue to respond to changing consumer preferences and market trends, the emphasis on product differentiation and strategic marketing will be essential for driving growth and ensuring long-term success. The rise of e-commerce and direct-to-consumer models will further transform the competitive landscape, prompting both large and small players to reassess their market strategies. With the right focus on innovation, sustainability, and consumer engagement, companies in the paper diaper market can successfully navigate challenges and capitalize on opportunities in this evolving sector.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Chicco
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Sposie
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Babyganics
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Hello Bello
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Bambo Nature
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Earth + Eden
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Honest Company
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Target Up & Up
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Seventh Generation
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Luvs (Procter & Gamble)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Huggies (Kimberly-Clark)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Merries (Kao Corporation)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Parent's Choice (Walmart)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Pampers (Procter & Gamble)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Babylove (Mölnlycke Health Care)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Paper Diaper Market, By Application
    • 6.1.1 Infants
    • 6.1.2 Toddlers
    • 6.1.3 Adults
  • 6.2 Paper Diaper Market, By Product Type
    • 6.2.1 Disposable Paper Diapers
    • 6.2.2 Cloth-like Paper Diapers
    • 6.2.3 Ultra-absorbent Paper Diapers
    • 6.2.4 Biodegradable Paper Diapers
    • 6.2.5 Scented Paper Diapers
  • 6.3 Paper Diaper Market, By Material Type
    • 6.3.1 Wood Pulp
    • 6.3.2 Super Absorbent Polymer
    • 6.3.3 Polypropylene
    • 6.3.4 Adhesives
    • 6.3.5 Others
  • 6.4 Paper Diaper Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Drug Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Paper Diaper Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Paper Diaper market is categorized based on

By Product Type

• Disposable Paper Diapers
• Cloth-like Paper Diapers
• Ultra-absorbent Paper Diapers
• Biodegradable Paper Diapers
• Scented Paper Diapers

By Application

• Infants
• Toddlers
• Adults

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Drug Stores
• Others

By Material Type

• Wood Pulp
• Super Absorbent Polymer
• Polypropylene
• Adhesives
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Pampers (Procter & Gamble)
• Huggies (Kimberly-Clark)
• Babylove (Mölnlycke Health Care)
• Seventh Generation
• Honest Company
• Chicco
• Babyganics
• Luvs (Procter & Gamble)
• Merries (Kao Corporation)
• Sposie
• Target Up & Up
• Parent's Choice (Walmart)
• Earth + Eden
• Bambo Nature
• Hello Bello