Pajamas Sales

Pajamas Sales Market Outlook

The global pajamas market is anticipated to reach approximately USD 13 billion by 2035 while exhibiting a CAGR of around 7.1% during the forecast period of 2025-2035. This robust growth trajectory is predominantly driven by increasing consumer awareness regarding comfort clothing, coupled with a growing trend toward loungewear due to changing lifestyle patterns exacerbated by the COVID-19 pandemic. Furthermore, the rise in disposable income among consumers, particularly in developing regions, is fostering a significant demand for fashionable and premium-quality pajamas, thereby contributing to the overall market expansion. The preference for online shopping, which has seen an increase during and post-pandemic, is further bolstering sales, as consumers seek convenience and variety in their purchasing options. Additionally, the growing focus on sustainability is leading to the introduction of eco-friendly materials in pajama production, appealing to environmentally conscious consumers and spurring further growth.

Growth Factor of the Market

Several factors are contributing to the growth of the pajamas sales market, primarily driven by lifestyle changes and evolving consumer preferences. The increasing trend of working from home has intensified the demand for comfortable sleepwear and loungewear, leading to a higher consumption rate of pajamas across various demographics. Moreover, the expansion of e-commerce platforms has made it easier for consumers to access a wider variety of products, allowing for greater customization and personalization, which is increasingly valued by modern shoppers. Additionally, the influence of social media and celebrity endorsements promoting various pajama brands has significantly impacted purchasing decisions, especially among younger demographics who are more active on these platforms. Furthermore, the rising awareness regarding the importance of sleep and its correlation with health and well-being is encouraging consumers to invest in quality sleepwear. This comprehensive understanding of comfort clothing is reshaping the pajamas market landscape.

Key Highlights of the Market

• The global pajamas market is projected to reach USD 13 billion by 2035.
• The market will exhibit a CAGR of around 7.1% during the forecast period.
• The increasing trend of remote work has fueled demand for comfortable loungewear.
• There is a growing emphasis on sustainable materials in pajama production.
• Online shopping channels are becoming increasingly popular for pajama purchases.

By Product Type

Cotton Pajamas:

Cotton pajamas are one of the most popular segments in the pajamas market due to their comfort, breathability, and hypoallergenic properties. This natural fiber is favored by consumers for its softness and durability, making it an ideal choice for sleepwear. Cotton pajamas are available in various styles, including traditional two-piece sets, nightgowns, and shorts, appealing to a broad consumer base. Additionally, the ease of care associated with cotton garments, such as machine washability, further enhances their attractiveness. With a growing focus on natural materials, cotton pajamas are seeing a resurgence in popularity, particularly among health-conscious consumers who prioritize comfort and skin-friendly options.

Silk Pajamas:

Silk pajamas represent a luxurious segment of the market, often associated with indulgence and elegance. Made from natural silk fibers, these pajamas are known for their smooth texture, sheen, and temperature-regulating properties, which keep the wearer comfortable in both cold and warm weather. They are particularly popular among women and can often be seen in high-end fashion collections. As consumers increasingly seek premium products, the demand for silk pajamas is expected to rise. However, the higher price point may limit their appeal to more affluent consumers, leading brands to offer a range of price points to cater to different market segments.

Flannel Pajamas:

Flannel pajamas are highly sought after, especially during the colder months, due to their warmth and softness. Made from brushed cotton or wool, flannel provides a cozy feel that is ideal for winter nights. The popularity of flannel pajamas has been bolstered by their casual yet stylish appearance, making them a favorite among all age groups. Furthermore, brands are increasingly incorporating unique patterns and colors into their flannel lines, appealing to a wide array of consumer preferences. This segment is expected to continue to grow as seasonal trends influence purchasing behavior, particularly in regions with colder climates.

Satin Pajamas:

Satin pajamas offer a luxurious alternative for consumers looking for a blend of comfort and elegance. Characterized by their silky, smooth finish, satin pajamas are known for their stylish appearance and are often favored for special occasions or as sleepwear. They exude a sense of glamour, attracting consumers looking to elevate their nighttime attire. As fashion trends continue to influence sleepwear choices, satin pajamas are becoming increasingly popular, particularly among women. The market is also seeing innovations in this segment, such as stretchy satin blends, which enhance comfort while maintaining the fabric’s elegant look.

Fleece Pajamas:

Fleece pajamas are popular for their exceptional warmth and softness, making them a favored choice for children and adults alike in colder climates. Made from synthetic materials, fleece provides insulation while being lightweight, which is appealing to consumers seeking comfort without bulk. The market for fleece pajamas has expanded significantly due to the growing trend of wellness and self-care, with consumers prioritizing cozy and comfortable lounging wear. Additionally, fleece pajamas are often available in playful designs and characters, particularly appealing to children, which drives their popularity further. This segment is expected to see continued growth as consumers seek functional yet stylish options for relaxation.

By Application

Men:

Men's pajamas represent a significant portion of the overall pajamas market. Traditionally characterized by classic designs and muted colors, there has been a noticeable shift towards more diverse styles, including contemporary patterns and vibrant colors. Increasingly, manufacturers are focusing on comfort-driven designs, incorporating features like stretchable fabrics and moisture-wicking properties. Men's pajamas are also increasingly focused on versatility, with products that can seamlessly transition from sleepwear to loungewear. As men become more style-conscious, the demand for fashionable and comfortable options in the pajama segment is expected to grow. Brands are also seeking to capitalize on this trend by offering a wider range of sizes and fits to attract a broader audience.

Women:

The women’s pajamas segment is among the fastest-growing areas within the pajamas market, driven by a rising demand for stylish and comfortable sleepwear. Women’s pajamas come in various styles, from chic nightgowns to playful two-piece sets, catering to diverse consumer preferences. Additionally, the incorporation of trendy patterns, colors, and sustainable materials has enhanced their appeal. With an increasing number of women prioritizing comfort and self-care, the market for women’s pajamas is only expected to grow. This segment is also characterized by seasonal trends, with flannel and fleece options gaining popularity during winter months, while lightweight cotton and silk pajamas see increased demand in summer.

Kids:

Kids' pajamas are a vibrant and dynamic segment of the market, characterized by playful designs and a strong focus on comfort. Parents are increasingly prioritizing soft, breathable fabrics that allow for freedom of movement, which has driven the demand for cotton, modal, and bamboo pajamas. The market for children’s pajamas is uniquely influenced by trends in popular culture, including animated characters and themes that resonate with young consumers. Furthermore, as parents become more conscious of sustainability, there is a growing demand for organic and eco-friendly materials in children’s sleepwear. This segment is expected to continue its upward trajectory as new styles and patterns are regularly introduced, capturing the attention of both parents and children alike.

Infants:

Infant pajamas represent a niche but growing segment of the pajamas market, driven by parents' desire for comfort and safety for their newborns. The materials used in infant pajamas are typically chosen for their soft, breathable qualities, with an emphasis on organic cotton and hypoallergenic fabrics. Safety features, such as snug-fit designs to reduce the risk of entanglement, are paramount in this category. The market has seen significant innovation, with brands introducing easy-to-use designs that allow for quick diaper changes, enhancing convenience for parents. As parental awareness of the importance of quality sleepwear for infants increases, this segment is poised for growth.

Elderly:

The elderly segment of the pajamas market is witnessing increasing attention as the population ages and the demand for comfortable, easy-to-wear sleepwear rises. Pajamas designed for seniors prioritize ease of use, often featuring front-opening designs, elastic waistbands, and soft materials that cater to sensitive skin. Additionally, comfort is key, as many elderly individuals prioritize warmth and ease of movement in their sleepwear. Brands are beginning to recognize the unique needs of this demographic, leading to an increase in tailored offerings that combine style with functionality. As the focus on health, comfort, and dignity continues to grow among the older population, this segment is expected to see significant growth.

By Distribution Channel

Online Stores:

The online store segment is rapidly becoming the dominant channel for pajamas sales, reaping the benefits of convenience and extensive product variety. With the rise of e-commerce platforms, consumers can easily browse countless options from the comfort of their homes, allowing for easy price comparison and access to customer reviews. Additionally, online retailers often offer exclusive deals and promotions that entice consumers to complete their purchases. The COVID-19 pandemic has accelerated this trend, as more consumers shifted to online shopping. As brands invest in improving their online interfaces and logistics, the online store segment is projected to continue its growth in the coming years.

Department Stores:

Department stores have long been a traditional shopping destination for pajamas, providing a tactile shopping experience that allows consumers to feel the materials and try on the garments. These stores often carry a mix of well-known brands and private labels, catering to a wide range of consumer preferences and budgets. With the resurgence of shopping as a social activity post-pandemic, department stores are adapting to enhance customer experiences through better merchandising and in-store events. While the online channel continues to grow, department stores remain significant, particularly for consumers seeking personalized assistance and a physical shopping experience.

Specialty Stores:

Specialty stores, focusing exclusively on sleepwear and loungewear, provide curated selections of pajamas that cater to specific consumer needs and preferences. These stores often pride themselves on offering unique, high-quality products that may not be found in larger retail outlets. As consumer demand for individuality and niche products rises, specialty stores are well positioned to capitalize on this trend. Additionally, these stores often provide expert advice and personalized service, enhancing the shopping experience for consumers. As the market for premium and sustainable pajamas expands, specialty stores are likely to see growth as consumers seek out distinctive options.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are an essential channel for pajamas, particularly for consumers seeking convenience and affordability. These stores often carry a limited range of pajama options but cater to a broad audience by offering budget-friendly choices alongside premium options. The convenience of purchasing pajamas during regular grocery shopping trips appeals to busy consumers. Additionally, supermarkets frequently run promotions and discounts, attracting price-sensitive shoppers. While this channel may not provide the extensive selection found in specialty or online stores, it remains an important part of the retail landscape for pajamas.

Others:

The “Others” category encompasses various distribution channels, including pop-up shops, direct sales from brands, and marketplaces. This segment is becoming more relevant as brands explore innovative ways to reach consumers directly. Pop-up shops, for instance, create a unique shopping experience that allows brands to connect with customers in a personal manner, showcasing their products in a curated environment. Direct sales, often facilitated by social media platforms, allow brands to bypass traditional retail routes, providing consumers with exclusive access to limited edition products. As the market continues to evolve, these alternative channels are likely to grow in significance, appealing to consumers seeking unique and personalized shopping experiences.

By Material Type

Polyester:

Polyester has become a prevalent material choice in pajamas due to its durability, wrinkle resistance, and affordability. This synthetic fabric is often blended with other materials to enhance comfort and breathability, making it suitable for a wide range of designs. Polyester pajamas are particularly popular among consumers looking for easy-care options, as they can be machine washed and dried without significant wear. The versatility of polyester allows brands to create diverse styles, catering to various consumer preferences. As sustainability concerns grow, some manufacturers are also exploring recycled polyester options, appealing to environmentally-conscious shoppers.

Modal:

Modal is a semi-synthetic fabric derived from beech tree pulp, known for its softness, breathability, and luxurious feel. This material is gaining popularity in the pajamas market due to its ability to drape beautifully and its moisture-wicking properties, making it an excellent choice for sleepwear. Modal pajamas are often associated with high-end products, appealing to consumers seeking comfort without sacrificing style. Additionally, the fabric is biodegradable, aligning well with the growing trend of sustainability in fashion. As consumer awareness about material sourcing increases, modal is expected to see further growth in the pajamas market.

Bamboo:

Bamboo pajamas have emerged as a popular eco-friendly option, appealing to consumers who prioritize sustainability. Bamboo fabric is naturally breathable, moisture-wicking, and hypoallergenic, making it an ideal choice for sensitive skin. This material is known for its soft texture and natural antibacterial properties, which enhance comfort for sleepwear. As the demand for sustainable clothing options continues to rise, bamboo pajamas are experiencing a surge in popularity. Brands are increasingly incorporating bamboo into their collections, further diversifying the material options available to consumers. The eco-conscious nature of bamboo has become a significant selling point, driving growth in this segment.

Linen:

Linen pajamas are celebrated for their breathability and lightweight nature, making them a preferred choice for warmer climates and summer months. This natural fiber has a unique texture that becomes softer with each wash, enhancing its appeal among comfort-focused consumers. Linen is also recognized for its durability and ability to wick away moisture, contributing to a more pleasant sleeping experience. While historically less common in the pajamas market, there is a growing trend toward incorporating linen into sleepwear collections. As consumers increasingly seek natural, breathable fabrics, linen pajamas are likely to see continued growth.

Microfiber:

Microfiber pajamas are gaining traction due to their softness, lightweight feel, and affordability. This synthetic material is made from finely woven fibers that provide a smooth surface, offering comfort during sleep. Microfiber is also known for its moisture-wicking properties, which keeps the wearer dry and comfortable throughout the night. The versatility of microfiber allows for various designs and styles, attracting a wide range of consumers. As the demand for comfortable and budget-friendly options grows, microfiber pajamas are expected to play an increasingly prominent role in the market.

By Region

The pajamas market is segmented into several regions, with North America leading the way in terms of market share. The North American pajamas market is projected to reach USD 5 billion by 2035, driven by increasing consumer preferences for comfortable and stylish loungewear. The growth in e-commerce and the rising popularity of fashion-forward pajamas have significantly contributed to this expansion. The region is expected to witness a CAGR of approximately 6.5% during the forecast period, reflecting the strong demand for diverse pajama options.

Europe follows closely, with a projected market size of around USD 4 billion by 2035. The European market is characterized by a growing focus on sustainability, leading to a rising demand for eco-friendly materials in pajama production. The strong fashion industry in Europe is also influencing consumer preferences, with an increasing willingness to invest in high-quality, stylish pajamas. Furthermore, the Asia Pacific region is emerging as a significant player in the pajamas market, expected to reach approximately USD 3 billion by 2035. The rapid urbanization and rising disposable incomes in countries like China and India are driving the demand for comfortable sleepwear. As the market evolves, other regions such as Latin America and the Middle East & Africa are also expected to see growth, although at a slower pace compared to the leading markets.

Opportunities

The pajamas market is ripe with opportunities, particularly as consumer preferences continue to evolve. One of the most significant opportunities lies in the integration of technology into sleepwear. Brands that innovate by incorporating smart textile technology, such as moisture-wicking capabilities or built-in temperature regulation, can attract tech-savvy consumers looking for enhanced comfort. Additionally, the growing trend of wellness and self-care presents an opening for brands to promote pajamas as essential elements for a good night’s sleep. By aligning with these trends, companies can position themselves favorably within the market and appeal to a diverse range of consumers.

Furthermore, the rise of the eco-conscious consumer presents substantial opportunities for manufacturers that prioritize sustainable materials and ethical production practices. As consumers increasingly seek out eco-friendly options, brands that can effectively communicate their commitment to sustainability stand to gain a competitive edge. Collaboration with influencers or eco-conscious organizations can enhance brand visibility and resonance with target audiences. Additionally, expanding offerings to include diverse body types and sizes can also tap into an underserved market, ensuring inclusivity and broadening customer reach.

Threats

Despite the positive outlook, the pajamas market faces several threats that could hinder growth. One significant challenge is the intense competition among established brands and emerging players. With numerous options available, consumers may become overwhelmed, leading to brand loyalty erosion as they continuously seek the best deals and designs. This competition can also result in price wars, negatively impacting profitability for companies that cannot sustain lower margins. As brands compete for market share, maintaining quality while offering competitive pricing will become increasingly difficult.

Another threat arises from fluctuations in raw material costs, which can significantly impact production costs and, ultimately, consumer prices. As the global supply chain continues to face disruptions, the unpredictability of material availability and pricing could pose challenges for pajama manufacturers. Additionally, consumer preferences may shift rapidly due to trends or economic factors, leaving brands that do not adapt fast enough at risk of losing relevance. The ability to anticipate market changes and respond with agility will be crucial for success in this dynamic environment.

Competitor Outlook

• HanesBrands Inc.
• Victoria's Secret
• Calvin Klein
• PJ Salvage
• H&M
• Gap Inc.
• Fruit of the Loom
• Jockey International Inc.
• Amazon Essentials
• Lands' End
• Next PLC
• Under Armour
• Nordstrom
• Marks & Spencer
• Target Corporation

The competitive landscape of the pajamas market is characterized by a diverse range of players, from established global brands to niche specialty retailers. These companies are vying for market share in a landscape that increasingly values innovation, sustainability, and consumer-centric approaches. Major players, such as HanesBrands and Victoria’s Secret, leverage their extensive product lines and strong brand recognition to maintain a competitive edge. Meanwhile, emerging brands focus on sustainability and unique designs, catering to a growing segment of eco-conscious consumers who prioritize ethical purchasing.

As the market evolves, collaboration and partnerships will play a vital role in shaping competition. Brands are increasingly engaging in collaborations with influencers, designers, and eco-friendly materials suppliers to enhance their market positions. By aligning with trends and consumer interests, these collaborations can elevate brand perception and broaden reach. Additionally, online retailing has transformed the competitive landscape, with e-commerce platforms enabling brands to directly connect with consumers, bypassing traditional retail channels. This shift has intensified competition and made it crucial for brands to invest in digital marketing strategies to enhance visibility and drive sales.

Prominent companies in the market are adapting to changing consumer preferences by innovating their product offerings. For instance, brands like Calvin Klein and H&M are incorporating sustainable materials and advanced technology in their pajamas to appeal to environmentally-conscious consumers. Additionally, companies such as Amazon Essentials and Target have capitalized on their expansive online presence to provide affordable and diverse pajama options, catering to a broad audience. The ability to rapidly adapt to market trends while maintaining quality and brand integrity will be critical for long-term success in the pajamas market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 H&M
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Gap Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Next PLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Nordstrom
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Lands' End
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 PJ Salvage
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Calvin Klein
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Under Armour
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Marks & Spencer
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 HanesBrands Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Amazon Essentials
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Fruit of the Loom
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Victoria's Secret
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Target Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Jockey International Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Pajamas Sales Market, By Application
    • 6.1.1 Men
    • 6.1.2 Women
    • 6.1.3 Kids
    • 6.1.4 Infants
    • 6.1.5 Elderly
  • 6.2 Pajamas Sales Market, By Product Type
    • 6.2.1 Cotton Pajamas
    • 6.2.2 Silk Pajamas
    • 6.2.3 Flannel Pajamas
    • 6.2.4 Satin Pajamas
    • 6.2.5 Fleece Pajamas
  • 6.3 Pajamas Sales Market, By Material Type
    • 6.3.1 Polyester
    • 6.3.2 Modal
    • 6.3.3 Bamboo
    • 6.3.4 Linen
    • 6.3.5 Microfiber
  • 6.4 Pajamas Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Department Stores
    • 6.4.3 Specialty Stores
    • 6.4.4 Supermarkets/Hypermarkets
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Pajamas Sales Market by Region
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Pajamas Sales market is categorized based on

By Product Type

• Cotton Pajamas
• Silk Pajamas
• Flannel Pajamas
• Satin Pajamas
• Fleece Pajamas

By Application

• Men
• Women
• Kids
• Infants
• Elderly

By Distribution Channel

• Online Stores
• Department Stores
• Specialty Stores
• Supermarkets/Hypermarkets
• Others

By Material Type

• Polyester
• Modal
• Bamboo
• Linen
• Microfiber

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• HanesBrands Inc.
• Victoria's Secret
• Calvin Klein
• PJ Salvage
• H&M
• Gap Inc.
• Fruit of the Loom
• Jockey International Inc.
• Amazon Essentials
• Lands' End
• Next PLC
• Under Armour
• Nordstrom
• Marks & Spencer
• Target Corporation