Packaged Rice Noodles

Packaged Rice Noodles Market Outlook

The global packaged rice noodles market is projected to reach approximately USD 2.5 billion by 2035, growing at a compound annual growth rate (CAGR) of around 5.2% during the forecast period from 2025 to 2035. This growth is primarily driven by the increasing consumer preference for quick and easy meal options, the rising popularity of Asian cuisine across the globe, and the health benefits associated with rice noodles compared to traditional wheat-based pasta. Additionally, the growing trend of veganism and gluten-free diets is further propelling the demand for packaged rice noodles, as they are often made from rice flour and water, making them suitable for individuals with specific dietary restrictions. The convenience of ready-to-eat meals and the expansion of the food service industry are also significant contributors to the market's growth. Furthermore, innovations in packaging and product offerings are expected to attract a broader consumer base, promoting overall market expansion.

Growth Factor of the Market

Several key factors are driving the growth of the packaged rice noodles market. Firstly, the rapid pace of urbanization and the busy lifestyles of consumers have created an increasing demand for convenient meal options that require minimal preparation time. Packaged rice noodles fit this requirement perfectly, as they can be quickly cooked and paired with various sauces and toppings for a nutritious meal. Secondly, the rising awareness of healthy eating habits and the preference for gluten-free products have made rice noodles an attractive alternative to traditional pasta, appealing to health-conscious consumers. Thirdly, the surge in international travel and tourism has fueled interest in diverse culinary experiences, contributing to the popularity of Asian cuisine and, by extension, packaged rice noodles. Moreover, the expansion of the e-commerce platform has made it easier for consumers to access a variety of rice noodle products, enhancing overall sales. Lastly, the introduction of innovative flavors and organic options is further expected to stimulate demand and drive growth in this segment.

Key Highlights of the Market

• The global packaged rice noodles market is expected to reach USD 2.5 billion by 2035.
• Urbanization and busy lifestyles are increasing the demand for convenient meal options.
• Rice noodles are considered a healthier alternative to traditional wheat-based pasta.
• The growing trend of veganism and gluten-free diets is driving market growth.
• Innovative packaging and product varieties are enhancing consumer interest.

By Product Type

Pad Thai Noodles:

Pad Thai noodles, synonymous with the famous Thai dish, are made from rice flour and are known for their unique flat shape. These noodles have become increasingly popular outside of Thailand, particularly in Western countries, due to the growing interest in Asian cuisines. The rise of Thai restaurants and take-out options has significantly contributed to their demand, as consumers seek authentic flavors from different cultures. The versatility of Pad Thai noodles allows them to be incorporated into various dishes, making them a staple in many households and restaurants. Their quick cooking time and ability to absorb flavors make them a preferred choice among consumers looking for convenience and taste.

Vermicelli Noodles:

Vermicelli noodles are thin rice noodles that have gained popularity in various Asian dishes, including soups and stir-fries. Their delicate texture and quick cooking time make them highly desirable for both home cooks and the food service industry. The rising trend of Asian cuisine, especially Vietnamese and Thai, has led to a surge in the consumption of vermicelli noodles. Additionally, their gluten-free nature appeals to a growing demographic looking for healthier alternatives to wheat-based noodles. Vermicelli noodles also provide versatility in cooking, making them suitable for salads, bowls, and other culinary innovations, further boosting their market presence.

Rice Stick Noodles:

Rice stick noodles are traditional Asian noodles made from rice flour and water, characterized by their flat, wide shape. They are often used in dishes like Pad See Ew and various stir-fries, making them a popular choice among consumers who enjoy authentic Asian flavors. The increasing popularity of Asian cuisine in Western countries has driven the demand for rice stick noodles, as more consumers explore the preparation of traditional dishes at home. Their ability to absorb sauces and flavors enhances their appeal, and the convenience of packaged rice stick noodles has made them a favored option for quick meals, contributing to the overall growth of this segment.

Rice Vermicelli:

Rice vermicelli is a thin noodle made from rice flour, commonly used in stir-fries, soups, and salads. This product has witnessed a significant increase in popularity due to its light texture and nutritional profile. The proliferation of Asian food culture in the West has played a crucial role in the growth of rice vermicelli, as consumers seek to recreate authentic dishes in their kitchens. Additionally, their gluten-free nature makes them appealing to a diverse audience, including those with dietary restrictions. The rising trend of healthy eating and flexibility in cooking styles has further cemented the position of rice vermicelli in the packaged rice noodles market.

Instant Rice Noodles:

Instant rice noodles represent a significant segment of the packaged rice noodles market due to their convenience and easy preparation. These noodles are pre-cooked and dehydrated, requiring only hot water for rehydration, making them an ideal option for consumers seeking quick meals. The rapid growth of the fast-food and convenience food segments has greatly contributed to the demand for instant rice noodles. They are popular among students, busy professionals, and families looking for nutritious yet easy meal solutions. The increasing availability of various flavors and packaging options is likely to enhance their market presence, further driving growth in this segment.

By Application

Retail:

The retail segment is a significant contributor to the growth of the packaged rice noodles market, driven by the increasing consumer preference for home cooking and meal preparation. As more consumers explore Asian cuisines and experiment with different recipes, the demand for packaged rice noodles in retail outlets has surged. Supermarkets and hypermarkets are often the primary distribution channels for these products, offering consumers a wide variety of options to choose from. The convenience of purchasing packaged rice noodles from retail stores has made them a staple in many households, particularly among health-conscious and adventurous foodies seeking new culinary experiences.

Food Service:

The food service segment, encompassing restaurants, cafes, and catering services, has seen substantial growth in the consumption of packaged rice noodles. As Asian cuisine gains popularity worldwide, food service providers are increasingly incorporating rice noodles into their menus to cater to diverse consumer tastes. The ability to prepare quick and flavorful dishes using rice noodles makes them an attractive option for chefs and restaurateurs looking to keep up with food trends. Furthermore, as consumers seek dining experiences with authentic Asian flavors, the demand for packaged rice noodles in the food service sector is expected to rise, contributing to market growth.

Industrial:

The industrial application of packaged rice noodles includes their use in processed food products, snacks, and ready-to-eat meals. Manufacturers in the food processing industry utilize packaged rice noodles as a key ingredient to create a variety of products, capitalizing on the rising trend of convenient and quick meal solutions. The growing demand for instant meals and snack options has prompted food manufacturers to innovate and introduce new products enriched with rice noodles, thereby expanding their market presence. This segment is anticipated to grow alongside the overall trend of convenience in food consumption, driving further development in the packaged rice noodles market.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as primary distribution channels for packaged rice noodles, playing a crucial role in market accessibility. These outlets provide a wide variety of products, allowing consumers to select from a range of brands and types of rice noodles. The convenience of one-stop shopping and the ability to compare prices and product offerings significantly contribute to consumer purchasing decisions. Supermarkets often run promotional campaigns and discounts, boosting sales and increasing consumer interest in packaged rice noodles. This distribution channel's strong presence aligns with the growing trend of convenience shopping, further solidifying its importance in the overall market landscape.

Convenience Stores:

Convenience stores provide an essential distribution channel for packaged rice noodles, catering to consumers seeking quick meal solutions on the go. The increasing number of convenience store chains and their strategic locations boost accessibility for consumers, particularly in urban areas. These stores often stock popular brands and ready-to-eat options, making it easy for customers to gather ingredients for a meal or grab a quick snack. The busy lifestyles of consumers drive the demand for convenient, quick-cooking products, and packaged rice noodles fit this criterion perfectly. As a result, convenience stores are expected to see a steady increase in sales, helping to expand the overall market reach.

Online Retail:

The online retail segment has emerged as a significant distribution channel for packaged rice noodles, driven by the growing trend of e-commerce and the shift in consumer shopping behavior. Online platforms offer consumers a wide variety of options, often including specialty or hard-to-find products not available in physical stores. This channel provides convenience, allowing consumers to purchase packaged rice noodles from the comfort of their homes and have them delivered directly to their doorstep. The ease of browsing multiple brands and reading customer reviews enhances the shopping experience, leading to increased sales in this segment. The ongoing expansion of e-commerce and online grocery shopping is likely to continue facilitating growth in the packaged rice noodles market.

Specialty Stores:

Specialty stores, such as Asian grocery stores and health food shops, also play a vital role in the distribution of packaged rice noodles. These outlets cater to specific consumer needs, offering a diverse array of products that often include various types of rice noodles from different regions. Specialty stores provide a unique shopping experience for consumers looking for authentic and high-quality products that align with their culinary preferences. The presence of knowledgeable staff and the ability to find niche items contribute to consumer loyalty and repeat visits. As interest in diverse cuisines grows, specialty stores are likely to see a steady increase in demand for packaged rice noodles.

By Ingredient Type

Brown Rice:

Brown rice noodles, made from whole grain brown rice flour, are gaining popularity due to their nutritional benefits and appealing flavor. Consumers are increasingly seeking healthier alternatives to traditional white rice noodles, and brown rice noodles offer higher fiber content and essential nutrients. These noodles are suitable for those following a whole-foods diet or looking to incorporate more whole grains into their meals. The demand for brown rice noodles is forecasted to rise as health-conscious consumers prioritize nutritional value, driving growth in this segment of the market.

White Rice:

White rice noodles are the most common type of rice noodles and play a central role in the packaged rice noodles market. Their neutral flavor and versatile nature make them suitable for a wide variety of dishes, from stir-fries to soups. The convenience of cooking white rice noodles and their compatibility with various sauces and ingredients make them an essential pantry staple for many households. The ongoing popularity of Asian cuisine and the consumer preference for quick-cooking options continue to boost the demand for white rice noodles, solidifying their position in the market.

Black Rice:

Black rice noodles, often referred to as "forbidden rice," are becoming increasingly popular among health-conscious consumers due to their rich nutritional profile. These noodles are packed with antioxidants, vitamins, and minerals, making them an appealing choice for those seeking health benefits in their meals. The unique color and flavor of black rice noodles also provide an interesting visual and culinary experience, attracting consumers looking to diversify their diets. As awareness of the health benefits associated with black rice grows, this segment of the market is expected to experience steady growth in the coming years.

Red Rice:

Red rice noodles, made from red rice varieties, are another nutritious option in the packaged rice noodles market. Known for their slightly nutty flavor and distinct color, red rice noodles are rich in antioxidants and fiber, making them an attractive choice for health-conscious consumers. The growing trend of clean eating and the demand for whole, minimally processed foods are driving interest in red rice noodles. As consumers continue to seek healthier alternatives, the market for red rice noodles is anticipated to expand, catering to the diverse preferences of modern consumers.

Organic Rice:

Organic rice noodles represent a growing segment of the packaged rice noodles market as consumers increasingly prioritize organic and non-GMO products. These noodles are produced without synthetic fertilizers or pesticides, appealing to health-conscious individuals and environmentally aware consumers. The trend toward organic food consumption is being driven by a desire for healthier eating habits and sustainable agricultural practices. The availability of organic rice noodles in various types, including instant and traditional, is expected to bolster market growth, as more consumers seek out organic options in their meal preparations.

By Region

The Asia Pacific region holds the largest share of the packaged rice noodles market, accounting for approximately 55% of the global market. This dominance is attributed to the region's rich culinary traditions, where rice noodles are a staple ingredient in various cuisines, including Thai, Vietnamese, and Chinese. The growing middle-class population and increasing disposable incomes in countries like China and India are driving demand for packaged rice noodles. Furthermore, the rise of food delivery services and the proliferation of Asian restaurants in urban areas are contributing to the expanding market in this region. The CAGR for the Asia Pacific region is expected to be around 6.5%, reflecting the ongoing interest in Asian cuisine and convenient meal solutions.

North America represents a significant portion of the global packaged rice noodles market, with an approximate share of 20%. The increasing popularity of Asian cuisines and the growing interest in healthier food alternatives are driving the demand for packaged rice noodles in this region. Consumers are becoming more adventurous in their culinary choices, seeking to recreate authentic Asian dishes at home. The expansion of Asian grocery stores and the availability of packaged rice noodles in mainstream supermarkets are further facilitating market growth. Additionally, the trend toward gluten-free diets and the rising number of health-conscious consumers are expected to bolster the demand for packaged rice noodles in North America over the forecast period.

Opportunities

The packaged rice noodles market presents several opportunities for growth and innovation. One of the most significant opportunities lies in product diversification and the introduction of new flavors and formulations. As consumer preferences continue to evolve, there is a growing demand for unique and innovative product offerings that cater to various dietary restrictions, such as gluten-free, organic, and vegan options. Companies that can successfully develop and market these products are likely to capture a larger share of the market. Additionally, the rising trend of meal prepping and cooking at home provides manufacturers with the chance to create convenient, ready-to-cook meal kits featuring packaged rice noodles, appealing to busy consumers looking for quick and nutritious meal solutions.

Furthermore, expanding e-commerce platforms and online retail channels offer a significant opportunity for growth in the packaged rice noodles market. As more consumers turn to online shopping for groceries and specialty foods, companies that invest in robust online marketing strategies and partnerships with e-commerce platforms can reach a broader audience. Offering subscription services and exclusive online deals can further enhance consumer engagement and loyalty. Additionally, targeting emerging markets where the popularity of Asian cuisine is on the rise, such as parts of Latin America and Europe, presents a tremendous opportunity for market expansion. By tailoring marketing efforts and product offerings to suit local tastes and preferences, businesses can capitalize on the increasing demand for packaged rice noodles in these regions.

Threats

Despite the growth prospects for the packaged rice noodles market, several threats could impede its progress. One potential threat is the increasing competition from alternative products, such as whole grain pasta, quinoa noodles, and other gluten-free options that may appeal to health-conscious consumers. As the market for health and wellness products expands, consumers may choose alternatives that they perceive as more nutritious or aligned with their dietary preferences. Additionally, fluctuations in raw material prices, such as rice and other ingredients, can impact production costs and profit margins, making it essential for companies to maintain efficient supply chain operations. Economic downturns or shifts in consumer spending habits can also affect the growth of the market, particularly for premium or specialty products.

Furthermore, regulatory changes regarding food labeling and safety standards can pose challenges for packaged rice noodle manufacturers. Companies must stay informed and compliant with evolving regulations to avoid potential penalties or product recalls. Lastly, the ongoing impacts of global events, such as pandemics or trade disputes, may disrupt supply chains and hinder the distribution of packaged rice noodles. Companies must be agile and adaptable to navigate these external challenges effectively and maintain a competitive edge in the market.

Competitor Outlook

• Nongshim Co., Ltd.
• Indofood Sukses Makmur Tbk.
• Thai President Foods Public Company Limited
• Vietnam Food Industries Joint Stock Company
• Myojo Foods Co., Ltd.
• Chun Wei Food Co., Ltd.
• Sun Rice
• American Noodles Company
• Jiangsu Jinchun Food Industry Co., Ltd.
• Uni-President Enterprises Corporation
• Samyang Foods Co., Ltd.
• Fried Rice Noodles Company
• Ajinomoto Co., Inc.
• Wai Wai Instant Noodles
• Lucky Me! Noodles

The competitive landscape of the packaged rice noodles market is characterized by the presence of several key players that dominate various segments of the market. These companies have established strong brand recognition and distribution networks, enabling them to capture significant market shares. The competition is driven by factors such as product innovation, quality, pricing, and marketing strategies. Leading companies often invest in research and development to create new flavors and formulations that cater to the evolving preferences of consumers. Furthermore, partnerships and collaborations with distributors and retailers are critical for enhancing visibility and accessibility, allowing these companies to maintain a competitive edge in the market.

Among the major players, Nongshim Co., Ltd. stands out as a prominent brand known for its instant noodles and rice noodle products. The company has successfully expanded its product range to include various flavors and types, appealing to diverse consumer preferences. Indofood Sukses Makmur Tbk. is another key player with a strong foothold in the Asian market, leveraging its extensive distribution network and brand portfolio to maintain its competitive position. Thai President Foods Public Company Limited is renowned for its signature Thai rice noodles and continues to expand its international presence through strategic marketing and product innovation.

Furthermore, companies like Myojo Foods Co., Ltd. and Chun Wei Food Co., Ltd. have established themselves as reputable manufacturers of high-quality rice noodles, focusing on authenticity and traditional recipes. Their commitment to quality and taste has garnered them a loyal customer base and a strong market presence. As the packaged rice noodles market continues to grow, competition is expected to intensify, with companies vying to differentiate themselves through unique product offerings, enhanced packaging, and strategic marketing initiatives.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Sun Rice
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Lucky Me! Noodles
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Nongshim Co., Ltd.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Ajinomoto Co., Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Myojo Foods Co., Ltd.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Chun Wei Food Co., Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Samyang Foods Co., Ltd.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Wai Wai Instant Noodles
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 American Noodles Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Fried Rice Noodles Company
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Indofood Sukses Makmur Tbk.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Uni-President Enterprises Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Jiangsu Jinchun Food Industry Co., Ltd.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Thai President Foods Public Company Limited
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Vietnam Food Industries Joint Stock Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Packaged Rice Noodles Market, By Application
    • 6.1.1 Retail
    • 6.1.2 Food Service
    • 6.1.3 Industrial
  • 6.2 Packaged Rice Noodles Market, By Product Type
    • 6.2.1 Pad Thai Noodles
    • 6.2.2 Vermicelli Noodles
    • 6.2.3 Rice Stick Noodles
    • 6.2.4 Rice Vermicelli
    • 6.2.5 Instant Rice Noodles
  • 6.3 Packaged Rice Noodles Market, By Ingredient Type
    • 6.3.1 Brown Rice
    • 6.3.2 White Rice
    • 6.3.3 Black Rice
    • 6.3.4 Red Rice
    • 6.3.5 Organic Rice
  • 6.4 Packaged Rice Noodles Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Packaged Rice Noodles Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Packaged Rice Noodles market is categorized based on

By Product Type

• Pad Thai Noodles
• Vermicelli Noodles
• Rice Stick Noodles
• Rice Vermicelli
• Instant Rice Noodles

By Application

• Retail
• Food Service
• Industrial

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

By Ingredient Type

• Brown Rice
• White Rice
• Black Rice
• Red Rice
• Organic Rice

By Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Nongshim Co., Ltd.
• Indofood Sukses Makmur Tbk.
• Thai President Foods Public Company Limited
• Vietnam Food Industries Joint Stock Company
• Myojo Foods Co., Ltd.
• Chun Wei Food Co., Ltd.
• Sun Rice
• American Noodles Company
• Jiangsu Jinchun Food Industry Co., Ltd.
• Uni-President Enterprises Corporation
• Samyang Foods Co., Ltd.
• Fried Rice Noodles Company
• Ajinomoto Co., Inc.
• Wai Wai Instant Noodles
• Lucky Me! Noodles