Outdoor Smokers

Outdoor Smokers Market Outlook

The global outdoor smokers market is anticipated to reach USD 1.2 billion by 2035, growing at a CAGR of 6.2% during the forecast period of 2025 to 2035. This growth can be attributed to the rising popularity of outdoor cooking and grilling, driven by a growing consumer preference for home-cooked meals and outdoor gatherings. Moreover, the increasing awareness regarding different cooking techniques and flavor enhancements offered by smoking methods is further boosting market growth. Additionally, advancements in smoker technology, including improved fuel efficiency and ease of use, are encouraging more consumers to invest in outdoor smokers. The diversification of products tailored for various cooking styles and preferences is also expected to drive market expansion in the upcoming years.

Growth Factor of the Market

The outdoor smokers market is experiencing significant growth owing to a multitude of factors that cater to evolving consumer preferences. One of the primary growth factors is the increasing trend of home entertainment, where outdoor cooking serves as a social gathering point, encouraging families and friends to come together. Additionally, urbanization and the rise of backyard spaces have transformed how people view outdoor cooking, making it a popular pastime. The growing availability of diverse smoker types, including gas, charcoal, electric, and wood smokers, also caters to a wide range of customer preferences and cooking styles, thus broadening the target audience. Furthermore, social media platforms are amplifying the barbecue and smoking culture, with users sharing recipes, tips, and experiences, generating interest and excitement for outdoor cooking. Finally, the eco-conscious consumer segment is leaning towards wood and pellet smokers, which are often seen as more sustainable options, fueling further market expansion.

Key Highlights of the Market

• Projected market size of USD 1.2 billion by 2035.
• Expected CAGR of 6.2% from 2025 to 2035.
• Growing trend of outdoor cooking and home entertainment.
• Increased availability of diverse smoker types catering to various preferences.
• Rise in eco-conscious consumers favoring sustainable fuel options.

By Product Type

Gas Smokers:

Gas smokers are becoming increasingly popular due to their ease of use and convenience. These smokers utilize propane or natural gas as the fuel source, allowing for quick heating and precise temperature control. The consistent heat output provided by gas smokers enables users to achieve uniform cooking results, making them ideal for both novice and seasoned outdoor chefs. In addition, gas smokers are often equipped with added features such as side burners and additional racks, which enhance their versatility. This convenience, combined with an ever-growing interest in outdoor cooking, is propelling the demand for gas smokers in the market.

Charcoal Smokers:

Charcoal smokers remain a favorite among grilling enthusiasts who appreciate the traditional flavor profile they deliver. Charcoal provides a unique smoky taste that many consumers consider essential in outdoor cooking. These smokers are typically less expensive than electric or gas models and are favored for their simplicity and ability to reach high temperatures. The growing trend of backyard barbecues and cookouts is further stimulating the charcoal smoker segment, as they encourage a hands-on cooking experience that appeals to many outdoor cooks. As consumers increasingly seek authenticity in their cooking experiences, the popularity of charcoal smokers is expected to grow.

Electric Smokers:

Electric smokers are gaining traction due to their user-friendly operation and reliability. These devices offer a modern solution for outdoor smoking, allowing users to set and forget their cooking with digital controls and timers. The convenience of electricity eliminates the hassle of managing fuel sources, making electric smokers ideal for those new to smoking. Additionally, electric smokers often come with features that allow for precise temperature control and consistent smoke generation, resulting in perfectly cooked meals every time. This ease of use, combined with the growing interest in home cooking, is driving the demand for electric smokers in the market.

Wood Smokers:

Wood smokers are celebrated for their ability to impart rich, natural flavors to food, appealing to purists who prioritize taste. These smokers utilize various types of wood, each imparting a distinct flavor, from hickory to applewood, creating a unique culinary experience. The increasing popularity of gourmet cooking at home is contributing to the demand for wood smokers, as consumers seek to explore new flavors and cooking techniques. Despite being slightly more challenging to operate than other types, wood smokers are favored for their traditional approach to smoking, thus ensuring a stable market presence.

Pellet Smokers:

Pellet smokers are revolutionizing outdoor cooking with their innovative use of wood pellets as fuel, combining the ease of electric cooking with the flavor benefits of wood. This hybrid approach allows users to enjoy the convenience of digital controls and automated feeding systems while still achieving that quintessential smoky flavor. Pellet smokers are gaining popularity as they cater to a modern audience that values efficiency and taste. The versatility of pellet smokers, which enables users to grill, smoke, and bake, is also appealing for those looking to maximize their outdoor cooking experience. As awareness of this smoker type grows, so too does its market presence.

By Application

Residential:

The residential segment is witnessing robust growth in the outdoor smokers market, driven by the increasing trend of home cooking and outdoor gatherings. Homeowners are increasingly investing in outdoor cooking appliances to enhance their culinary experiences and entertain guests. The rise in backyard barbecues and family cookouts has positioned outdoor smokers as a valuable addition to home patios and gardens. Additionally, as consumers become more adventurous with their cooking, they seek equipment that allows them to explore various cooking styles, driving demand in this segment. The convenience of outdoor smokers also appeals to busy families, making it a popular choice for quick and enjoyable meal preparation.

Commercial:

The commercial application of outdoor smokers encompasses restaurants, catering services, and food trucks, all of which benefit from the unique flavors and cooking techniques that smokers provide. The growth of the dining experience, where customers seek not just food but an immersive culinary experience, is fueling the demand for outdoor smokers in commercial settings. Restaurants that specialize in barbecued and smoked foods are increasingly adopting outdoor smokers to elevate their menu offerings and attract customers. Furthermore, the flexibility of outdoor smokers in handling larger quantities of food aligns with the operational needs of commercial establishments, making them a popular choice in the food service industry.

By Distribution Channel

Online Stores:

The online distribution channel has gained significant traction in the outdoor smokers market, largely due to the rise of e-commerce platforms and changing consumer shopping behaviors. Online stores offer consumers the convenience of browsing a wide variety of products, comparing features and prices from the comfort of their homes. Furthermore, e-commerce platforms often provide customer reviews and ratings, helping potential buyers make informed decisions. The growth of home delivery services and the convenience of online shopping are also contributing to the increasing popularity of outdoor smokers purchased through online channels. As logistics and shipping options continue to improve, this segment is expected to see continued growth.

Specialty Stores:

Specialty stores play a crucial role in the outdoor smokers market, providing a curated selection of products tailored to grilling enthusiasts. These retail outlets offer knowledgeable staff who can guide customers in selecting the right smoker based on their specific needs and preferences, enhancing the shopping experience. Specialty stores often host demonstrations and events that allow consumers to experience the products firsthand, thereby fostering a community around outdoor cooking. This personalized shopping experience and the emphasis on quality products are driving consumer loyalty to specialty stores, and this segment is expected to maintain a strong presence in the market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets contribute to the outdoor smokers market by offering a range of products in a convenient one-stop shopping environment. Consumers appreciate the accessibility and immediate availability of outdoor smokers in these large retail formats. They can easily compare different brands and types while shopping for other necessities, making it a practical choice for many. Additionally, promotional offers and discounts often available at these outlets help increase consumer interest and drive sales. As outdoor cooking continues to grow in popularity, the presence of outdoor smokers in supermarkets and hypermarkets is likely to expand, catering to a broader audience.

Others:

This category includes various alternative distribution channels such as warehouse clubs, farm supply stores, and home improvement retailers. These outlets often target a niche market, catering to specific customer segments that may be looking for unique smoker types or brands not typically found in mainstream locations. This diversity in distribution channels ensures that consumers have access to a wide range of options, from high-end smokers to budget-friendly choices. As outdoor cooking gains traction, the "Others" distribution channel is positioned to experience growth, providing consumers with additional avenues to purchase outdoor smokers.

By Fuel Type

Propane:

Propane smokers are favored for their efficiency and ease of use, making them an attractive option for outdoor cooking enthusiasts. These smokers provide a consistent heat source and allow for precise temperature control, which is essential for achieving optimal smoking results. The convenience of propane, combined with its ability to deliver high heat quickly, makes it a popular choice for both residential and commercial applications. Moreover, the portability of propane smokers enhances their appeal, as they can easily be used in various outdoor settings, from backyards to camping trips. As outdoor cooking becomes increasingly popular, the propane smoker segment is expected to grow significantly.

Charcoal:

Charcoal remains a traditional choice for many outdoor cooking aficionados, known for delivering an authentic smoky flavor that cannot be replicated by other fuel types. Charcoal smokers are often preferred for their ability to reach high temperatures and produce a rich, deep flavor profile in food. The nostalgic appeal of charcoal grilling resonates with many consumers, making it a staple in outdoor cooking. Despite the need for more hands-on management compared to gas or electric options, the demand for charcoal smokers continues to thrive, particularly among those who prioritize the taste and experience of cooking outdoors. As culinary exploration grows, so too will the charcoal segment.

Electric:

Electric smokers offer a modern approach to outdoor cooking, providing ease and convenience for users. By eliminating the need for traditional fuel sources, electric smokers allow users to focus on the cooking process without the hassle of managing flames or fuel levels. The precise temperature control found in electric smokers ensures consistent results, appealing to novice cooks and seasoned chefs alike. Additionally, electric smokers are often designed with advanced technology, including Wi-Fi connectivity and smartphone controls, further enhancing their appeal in a tech-savvy market. This convenience factor is propelling the growth of electric smokers in the outdoor cooking landscape.

Wood:

Wood smokers are revered for their ability to impart a unique flavor to food, making them a favored choice among culinary purists. The variety of wood types available allows for a customizable smoking experience, where users can experiment with different flavors to create the perfect dish. The commitment to traditional cooking methods resonates with many consumers, contributing to the steady demand for wood smokers. As outdoor cooking culture continues to evolve, the appreciation for wood smokers as a means of achieving gourmet results at home will likely stimulate growth in this segment.

Pellets:

Pellet smokers are rapidly gaining popularity for their innovative design, which utilizes compressed wood pellets as a fuel source for smoking. This fuel type offers the flavor benefits of wood with the convenience of digital control systems. Pellet smokers enable users to experience the benefits of smoking and grilling in one device, making them versatile for various cooking methods. As consumers increasingly seek functionality and quality in their cooking equipment, the pellet smoker segment is poised for growth, attracting both new and experienced outdoor cooks looking for the ultimate grilling solution.

By Region

The North American region dominates the outdoor smokers market, accounting for approximately 40% of the global market share in 2023. This dominance can be attributed to a deeply rooted barbecue culture and a strong preference for outdoor cooking among consumers. The United States, in particular, showcases a diverse range of outdoor cooking appliances, with smokers being an essential part of many households. As outdoor cooking experiences continue to evolve, the North American market is projected to grow at a CAGR of 6.5% between 2025 and 2035, driven by innovation in smoker technology and increasing consumer engagement.

In Europe, the outdoor smokers market is also on an upward trajectory, with an estimated market share of around 25%. European consumers are embracing outdoor cooking as a lifestyle choice, leading to increased investment in high-quality smokers and grills. The region's diverse culinary traditions are fostering interest in various smoker types, from traditional charcoal to modern pellet smokers. As consumer awareness grows and outdoor cooking events gain popularity, the European market is expected to experience significant growth, with a projected CAGR of 5.8% from 2025 to 2035. Other regions such as Asia Pacific and Latin America are also seeing burgeoning interest in outdoor smokers, although they currently hold smaller market shares compared to North America and Europe.

Opportunities

The outdoor smokers market presents numerous opportunities for growth, especially in the realm of innovation and product development. As consumers become more health-conscious, there is a rising demand for smokers that offer healthier cooking options, such as those equipped with features to reduce fat and enhance flavor without compromising taste. Manufacturers can capitalize on this trend by developing smokers with built-in health-focused technologies, enticing a new demographic of health-conscious consumers. Furthermore, the growth of the e-commerce sector offers immense opportunities for brands to expand their reach and cater to a broader audience, allowing for targeted marketing strategies that align with evolving consumer preferences. The growing trend of urban living is also creating opportunities for compact and versatile outdoor smokers designed for smaller spaces, appealing to urban dwellers who wish to enjoy outdoor cooking.

Another promising opportunity lies in sustainability, as an increasing number of consumers are seeking eco-friendly products. Brands can leverage this trend by developing smokers that utilize sustainable fuel sources, such as renewable wood pellets, and promote their environmental benefits. Companies that emphasize sustainability in their product offerings and marketing strategies are likely to resonate with eco-conscious consumers. Additionally, collaborations with culinary influencers and social media campaigns can further enhance brand visibility and engagement, ultimately driving growth in the outdoor smokers market. As outdoor cooking continues to gain popularity, brands that innovate and adapt to consumer trends will be well-positioned to capture market share.

Threats

While the outdoor smokers market is experiencing growth, it is not without its threats. One significant threat is the increasing number of regulations surrounding outdoor cooking and emissions. As environmental concerns grow, various regions are implementing stricter regulations regarding the types of fuel used and the emissions produced by outdoor cooking appliances, which could impact the market. Manufacturers may face challenges in adapting their products to meet these regulations, potentially leading to increased production costs. Moreover, the threat of economic downturns can lead consumers to cut back on discretionary spending, impacting sales in the outdoor cooking segment. Companies must remain vigilant in monitoring regulatory changes and consumer behavior to navigate these challenges effectively.

Another potential threat to the outdoor smokers market is the growing competition from alternative cooking methods, such as electric grills and indoor smoking appliances. As technology advances, consumers are increasingly drawn to appliances that offer convenience and efficiency without sacrificing flavor. Brands that do not keep pace with these innovations may find it challenging to maintain their market share in an increasingly competitive landscape. Furthermore, the rise of online shopping has intensified competition, as consumers have access to a wider range of products and price points than ever before. Companies must leverage their unique selling propositions to differentiate themselves and capture consumer interest in this evolving market.

Competitor Outlook

• Weber-Stephen Products LLC
• Traeger Pellet Grills
• Char-Broil LLC
• Camp Chef
• Masterbuilt Manufacturing LLC
• Big Green Egg
• Pit Boss Grills
• Dyna-Glo
• Cuisinart
• Royal Gourmet Corp.
• Smokey Mountain Cooker
• Z Grills
• Louisiana Grills
• Broil King
• Napoleon

The competitive landscape of the outdoor smokers market is characterized by a myriad of established and emerging players vying for market share. Companies are increasingly focusing on product innovation and differentiation to capture consumer attention in a saturated market. Key players such as Weber-Stephen Products LLC and Traeger Pellet Grills dominate the market due to their well-established brand equity and extensive product offerings. These companies consistently introduce innovative features that enhance user experience, such as digital controls and Wi-Fi connectivity, aligning with the growing demand for high-tech cooking devices. Additionally, strategic partnerships and collaborations with culinary influencers are becoming more common as brands seek to build community engagement and loyalty among outdoor cooking enthusiasts.

Furthermore, companies like Char-Broil LLC and Camp Chef are actively expanding their product lines to cater to diverse consumer preferences. By offering a variety of smokers, grills, and accessories, these brands are ensuring that they remain relevant and appealing to a broad range of customers. Manufacturers are also increasingly investing in sustainability and eco-friendly products to align with consumer trends, with companies like Masterbuilt Manufacturing LLC leading the way with their innovative electric smokers that prioritize energy efficiency. As competition intensifies, companies must stay ahead of emerging trends and maintain their focus on quality and innovation to succeed in the evolving outdoor smokers market.

Major companies such as Big Green Egg and Pit Boss Grills have established themselves as leaders in the outdoor cooking segment, known for their commitment to quality and performance. Big Green Egg, in particular, has built a loyal following with its ceramic kamado-style grill, which offers versatile cooking options, from grilling to baking. The company places a strong emphasis on customer education, providing resources and cooking demonstrations that enhance user experience. Similarly, Pit Boss Grills has carved a niche in the pellet smoker market, offering a range of affordable and high-quality smokers that cater to both novice and experienced cooks. The brand's focus on value and performance has resonated with consumers, contributing to its rapid growth in the outdoor smokers market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Dyna-Glo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Napoleon
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Z Grills
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Camp Chef
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Cuisinart
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Broil King
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Big Green Egg
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Char-Broil LLC
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Pit Boss Grills
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Louisiana Grills
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Royal Gourmet Corp.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Traeger Pellet Grills
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Smokey Mountain Cooker
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Weber-Stephen Products LLC
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Masterbuilt Manufacturing LLC
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Outdoor Smokers Market, By Fuel Type
    • 6.1.1 Propane
    • 6.1.2 Charcoal
    • 6.1.3 Electric
    • 6.1.4 Wood
    • 6.1.5 Pellets
  • 6.2 Outdoor Smokers Market, By Application
    • 6.2.1 Residential
    • 6.2.2 Commercial
  • 6.3 Outdoor Smokers Market, By Product Type
    • 6.3.1 Gas Smokers
    • 6.3.2 Charcoal Smokers
    • 6.3.3 Electric Smokers
    • 6.3.4 Wood Smokers
    • 6.3.5 Pellet Smokers
  • 6.4 Outdoor Smokers Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Outdoor Smokers Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Outdoor Smokers market is categorized based on

By Product Type

• Gas Smokers
• Charcoal Smokers
• Electric Smokers
• Wood Smokers
• Pellet Smokers

By Application

• Residential
• Commercial

By Distribution Channel

• Online Stores
• Specialty Stores
• Supermarkets/Hypermarkets
• Others

By Fuel Type

• Propane
• Charcoal
• Electric
• Wood
• Pellets

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Weber-Stephen Products LLC
• Traeger Pellet Grills
• Char-Broil LLC
• Camp Chef
• Masterbuilt Manufacturing LLC
• Big Green Egg
• Pit Boss Grills
• Dyna-Glo
• Cuisinart
• Royal Gourmet Corp.
• Smokey Mountain Cooker
• Z Grills
• Louisiana Grills
• Broil King
• Napoleon