Outdoor Advertising Machine Sales

Outdoor Advertising Machine Sales Market Outlook

The global outdoor advertising machine sales market is anticipated to reach approximately USD 13.5 billion by 2035, growing at a compound annual growth rate (CAGR) of around 7.2% during the forecast period from 2025 to 2035. This growth can be attributed to the increasing demand for innovative and interactive advertising solutions that enhance audience engagement and brand visibility. The expansion of urbanization and the rise in consumer spending are key drivers, as businesses seek to capture the attention of potential customers in crowded public spaces. Moreover, the ongoing advancements in technology, including the integration of digital displays and AI-driven analytics, are expected to further propel the market as advertisers look for more effective ways to communicate their messages. Environmental concerns and regulations regarding traditional advertising practices are also leading to a shift toward more sustainable outdoor advertising solutions, contributing positively to market growth.

Growth Factor of the Market

The outdoor advertising machine sales market is experiencing robust growth, driven by several significant factors. One of the primary catalysts is the surge in urbanization, which has led to an increase in foot traffic in metropolitan areas, thereby enhancing the exposure opportunities for outdoor advertisements. Additionally, the proliferation of digital technologies is transforming traditional advertising methods into interactive experiences, enabling advertisers to engage consumers more effectively. The rise of programmatic advertising has also facilitated real-time ad placement, making outdoor advertising more precise and data-driven. Furthermore, the growing emphasis on brand visibility among businesses is forcing them to adopt innovative advertising strategies, and outdoor advertising provides a unique platform to reach a broad audience. These factors collectively contribute to the market's expansion, making it a lucrative sector for investment and innovation.

Key Highlights of the Market

• Significant growth in demand for digital outdoor advertisements, particularly in urban areas.
• Technological advancements enhancing interactivity and consumer engagement.
• Rising adoption of sustainable advertising practices leading to eco-friendly solutions.
• Shift towards programmatic advertising enabling real-time ad placement.
• Increased consumer spending and brand competition driving innovative advertising strategies.

By Product Type

Digital Billboards:

Digital billboards represent a dynamic segment within the outdoor advertising machine market, showcasing vivid and changing advertisements that capture the attention of passersby. Unlike traditional billboards, digital billboards utilize LED or LCD technology to display high-resolution graphics and videos, allowing for multiple advertisements to be rotated throughout the day. The flexibility offered by digital billboards enables advertisers to change their messages quickly, thus optimizing their marketing strategies based on real-time analytics and audience engagement data. As consumers increasingly gravitate towards interactive and visually appealing content, the demand for digital billboards continues to rise, positioning this segment for substantial growth in the coming years.

Outdoor LED Displays:

Outdoor LED displays are gaining prominence due to their brightness, visibility, and durability, making them suitable for various outdoor environments. These displays can broadcast high-quality images and videos, ensuring that advertisements remain eye-catching even in direct sunlight. Their versatility allows for applications in locations such as stadiums, shopping centers, and transportation hubs, where high foot traffic is prevalent. As advertising budgets increase and brands seek to maximize their reach, outdoor LED displays are becoming an integral part of marketing strategies, driving significant growth within this segment of the outdoor advertising machine market.

Street Furniture Advertising:

Street furniture advertising, which includes ads displayed on bus shelters, benches, and kiosks, is an effective way for brands to engage with consumers in urban settings. This type of advertising capitalizes on the high foot traffic seen in metropolitan areas, providing brands with valuable exposure opportunities. Street furniture is often strategically placed in high-traffic locations, ensuring that advertisements reach a diverse audience. As cities increasingly prioritize public spaces that facilitate community interaction, the appeal of street furniture advertising grows, contributing to its sustained demand and expansion in the outdoor advertising market.

Transit Advertising:

Transit advertising encompasses advertisements placed on public transportation vehicles, such as buses, taxis, and trains, as well as within transit stations. This type of advertising effectively reaches commuters and travelers, making it an attractive option for brands aiming to capture the attention of on-the-go consumers. With the growing emphasis on public transportation solutions and increased urban mobility, transit advertising is becoming an essential component of many advertising campaigns. The dynamic nature of transit advertising, combined with its ability to deliver messages to a captive audience, continues to drive growth in this market segment.

Smart Outdoor Advertising:

Smart outdoor advertising leverages cutting-edge technologies such as IoT, AI, and data analytics to deliver targeted and personalized advertisements. By utilizing data on consumer behavior, location, and demographics, smart outdoor advertising can tailor messages to specific audiences, enhancing engagement and conversion rates. This innovative approach allows brands to optimize their advertising spend while maximizing their impact in the outdoor space. As more advertisers recognize the value of data-driven marketing strategies, the demand for smart outdoor advertising solutions is expected to increase, propelling this segment forward in the outdoor advertising machine market.

By Application

Retail Advertising:

Retail advertising is a crucial application within the outdoor advertising machine market, as brands strive to attract consumers into their stores and drive foot traffic. Outdoor advertising serves as a powerful tool for retailers, enabling them to promote special offers, new product launches, and seasonal sales to a wide audience. By leveraging high-visibility locations and engaging visuals, retail advertising can effectively capture the attention of potential customers and influence their purchasing decisions. The growing importance of experiential shopping and the desire for brands to create memorable connections with their customers further amplify the significance of this application in the outdoor advertising space.

Transportation Advertising:

Transportation advertising focuses on promoting brands and services through various means of public transport, including buses, taxis, and trains. This application capitalizes on the constant movement of people within urban environments, providing advertisers with the opportunity to reach diverse demographics throughout their daily commutes. The effectiveness of transportation advertising lies in its ability to deliver messages to a captive audience, making it an essential channel for brands seeking to increase their visibility and brand recognition. As cities expand and public transport usage rises, the relevance of transportation advertising is expected to grow, contributing to the overall market's success.

Corporate Advertising:

Corporate advertising encompasses promotional efforts aimed at enhancing a brand's image and reputation within the business community. This application is particularly important for companies looking to establish themselves as leaders in their respective industries. Outdoor advertising serves as a valuable tool for corporate branding, as it can create a lasting impression on potential clients, partners, and stakeholders. By utilizing outdoor advertising, companies can communicate their values, vision, and key differentiators in a visually impactful manner, ultimately contributing to their long-term success. The increasing focus on corporate social responsibility and sustainability is further driving demand for corporate advertising solutions that resonate with target audiences.

Public Service Advertising:

Public service advertising aims to raise awareness about social issues, encourage community engagement, and promote positive behaviors among the public. This application is crucial for government agencies, non-profits, and community organizations seeking to reach and educate diverse populations. Outdoor advertising plays a pivotal role in public service campaigns, as it can effectively convey urgent messages to large audiences in high-traffic areas. The effectiveness of public service advertising is amplified through the strategic placement of ads in locations where they can spark conversations and drive action within communities, fostering social change and promoting awareness on vital issues.

Events Advertising:

Events advertising is a targeted approach that focuses on promoting specific events, such as concerts, festivals, sports competitions, and community gatherings. Outdoor advertising is essential for creating buzz and generating interest in upcoming events, as it reaches a broad audience in relevant locations. By utilizing prominent displays and eye-catching visuals, organizers can effectively communicate event details and inspire attendance. The continuous growth of the events industry and the increasing importance placed on experiential marketing further contribute to the demand for effective advertising strategies, positioning events advertising as a vital application within the outdoor advertising machine market.

By Distribution Channel

Direct Sales:

Direct sales in the outdoor advertising machine market involve the direct engagement between advertisers and outdoor advertising firms, facilitating tailored advertising solutions that meet specific client needs. This distribution channel allows for personalized service, enabling advertisers to communicate their goals and preferences directly to service providers. The direct sales approach fosters long-term relationships between clients and vendors, which can enhance collaboration on future campaigns. As businesses seek customized solutions to achieve their marketing objectives, the direct sales channel is likely to gain traction and expand within the outdoor advertising landscape.

Online Sales:

Online sales of outdoor advertising solutions have gained momentum in recent years, driven by the growing importance of digital platforms and e-commerce. This distribution channel allows advertisers to browse available advertising options, compare pricing, and secure placements conveniently. Online sales platforms often utilize data analytics to provide insights into audience reach, helping advertisers make informed decisions about their campaigns. Additionally, the ease of access and convenience of online sales are attractive features for brands looking to streamline their advertising processes. As the digital transformation continues, online sales are poised to play a significant role in the outdoor advertising machine market.

Retail Sales:

Retail sales in the outdoor advertising machine market encompass physical locations where advertisers can showcase their products and services. This distribution channel provides brands with direct access to customers, enabling face-to-face interactions and personalized marketing strategies. Retail spaces often serve as platforms for promotional events and special offers, enhancing brand visibility and customer engagement. As consumer preferences shift towards experiential shopping, the role of retail sales in outdoor advertising is expected to grow, complementing digital efforts and traditional advertising strategies.

Institutional Sales:

Institutional sales refer to the process of selling outdoor advertising solutions to organizations, educational institutions, and government agencies. This distribution channel is vital for securing contracts for long-term advertising placements and sponsorship opportunities. Institutional sales often involve extensive negotiations and tailored solutions that meet specific organizational requirements. The emphasis on building strategic partnerships and community relationships makes institutional sales an important element of the outdoor advertising machine market, particularly for brands focused on enhancing their corporate social responsibility initiatives.

Others:

Other distribution channels in the outdoor advertising machine market may include partnerships with marketing agencies, collaborations with event organizers, and sponsorship agreements that enhance brand visibility across various platforms. These channels enable advertisers to reach their target audiences through diverse touchpoints, effectively amplifying their marketing efforts. As the outdoor advertising landscape continues to evolve, the importance of exploring alternative distribution channels will be crucial for brands aiming to maximize their impact and achieve their advertising goals.

By Technology

LCD:

LCD technology has become a widely utilized option in the outdoor advertising machine market due to its ability to deliver high-quality visuals and vibrant colors. LCD displays are commonly used in various advertising settings, including shopping malls, public transportation hubs, and event venues. The ability to create dynamic content with LCD technology allows advertisers to communicate their messages effectively, capturing the attention of their target audience. Although LCD displays are typically less bright than LED counterparts, their usage remains prevalent due to cost-effectiveness and versatility, especially in controlled lighting environments.

LED:

LED technology is a prominent player in the outdoor advertising machine market, known for its exceptional brightness and visibility in diverse conditions. LED displays enable advertisers to showcase eye-catching content that stands out, even in direct sunlight or adverse weather. This technology supports a wide range of applications, from large-scale digital billboards to smaller displays in public spaces. The longevity and low energy consumption associated with LED technology make it an attractive option for advertisers looking to optimize their budgets while maintaining high-quality presentations. As demand for visually striking advertising solutions increases, LED technology's popularity is expected to continue growing.

Projection:

Projection technology is emerging as an innovative and creative solution within the outdoor advertising machine market, allowing brands to project dynamic visuals onto various surfaces, such as buildings or public spaces. This technology transforms ordinary locations into engaging advertising opportunities, providing a unique platform for brands to connect with consumers. Projection advertising can create immersive experiences, capturing attention in ways that traditional static displays cannot. As brands seek to differentiate themselves in a competitive landscape, the adoption of projection technology is likely to increase, fueling growth in this segment.

E-Paper:

E-paper technology is gaining traction in the outdoor advertising machine market due to its versatility and low power consumption. This technology mimics the appearance of ink on paper, providing clear and readable content in various lighting conditions. E-paper displays are particularly appealing for advertisements that require frequent updates, such as menu boards or promotional signage. The lightweight and flexible nature of e-paper technology also allows for creative installations in diverse environments. As advertisers prioritize sustainability and energy efficiency, the demand for e-paper solutions is expected to rise, contributing to the overall market growth.

Others:

Other technologies utilized in the outdoor advertising machine market may include augmented reality (AR), virtual reality (VR), and holographic displays, which offer brands innovative ways to engage consumers. These cutting-edge technologies facilitate immersive experiences that attract and hold audience attention, moving beyond traditional advertising methods. As consumer preferences shift towards interactive and experiential marketing, the adoption of these advanced technologies is likely to increase, enhancing the effectiveness of outdoor advertising campaigns. Additionally, their potential to create memorable brand interactions will further contribute to the growth of this segment.

By Region

The outdoor advertising machine market exhibits a diverse regional landscape, with North America leading the way in terms of market share and innovation. The region is expected to account for approximately 35% of the global market, driven by a strong presence of advertising agencies and brands seeking innovative solutions to engage consumers. With advancements in digital advertising technologies and a growing preference for interactive advertisements, the North American market is anticipated to grow at a CAGR of 6.5% through 2035. Factors such as the increasing urban population and rising consumer spending are further fueling the demand for outdoor advertising solutions in this region.

Europe is another significant player in the outdoor advertising machine market, accounting for around 30% of the global market share. The region benefits from a rich cultural backdrop and a high level of public transport usage, making outdoor advertising an effective medium for reaching diverse audiences. Urban areas in Europe are increasingly adopting digital billboard technology, enhancing advertising opportunities for brands. As regulatory frameworks evolve to support innovative advertising solutions, Europe is expected to witness steady growth, albeit at a slightly slower pace than North America, reflecting a projected CAGR of 5.8% throughout the forecast period.

Opportunities

The outdoor advertising machine market is poised for a wealth of opportunities, particularly as cities around the world continue to expand and evolve. Urbanization not only increases the number of potential touchpoints for advertisers but also enhances the value of outdoor advertising as a means of engaging with consumers in public spaces. As the demand for digital and interactive advertising solutions rises, companies that invest in innovative technologies—such as augmented reality and programmatic advertising—can capitalize on emerging trends and set themselves apart from competitors. Furthermore, the growing emphasis on personalized marketing strategies offers brands a chance to develop targeted campaigns that resonate with specific demographics, leading to higher engagement rates and improved return on investment.

Additionally, the increasing focus on sustainability within the advertising industry presents new avenues for growth. As businesses and consumers alike become more environmentally conscious, there is a significant opportunity for outdoor advertising to adopt eco-friendly practices. This may involve utilizing renewable energy sources for digital displays, investing in sustainable materials for traditional advertising mediums, or promoting environmentally responsible messages through public service campaigns. By aligning their advertising strategies with sustainability initiatives, companies can not only capture the attention of eco-conscious consumers but also enhance their brand reputation and foster loyalty among their target audience.

Threats

The outdoor advertising machine market faces several threats that could impact its growth trajectory. One of the primary concerns is the increasing competition from digital advertising platforms, which offer targeted and measurable advertising solutions. As advertisers shift their budgets toward online and social media advertising, outdoor advertising may struggle to maintain its share of marketing expenditures. Additionally, the rapid pace of technological advancements can pose challenges for outdoor advertising companies that may find it difficult to keep up with consumer expectations for innovative and interactive experiences. Failure to adapt to these changing demands could lead to diminished relevance and market share for traditional outdoor advertising solutions.

Another significant threat is the potential for stricter regulatory environments and zoning laws governing outdoor advertising practices. As urban governments increasingly prioritize aesthetics and environmental concerns, they may impose restrictions on the placement and visibility of outdoor advertisements. Such regulations may not only limit the effectiveness of outdoor advertising campaigns but could also deter businesses from investing in outdoor solutions altogether. The risk of public backlash against perceived visual clutter or environmental harm from outdoor advertising can further exacerbate these challenges, necessitating a careful balance between advertising needs and community concerns.

Competitor Outlook

• Clear Channel Outdoor Holdings, Inc.
• OUTFRONT Media Inc.
• JCDecaux SA
• Ocean Outdoor Limited
• Global Outdoor, Inc.
• Ströer SE & Co. KGaA
• Lamar Advertising Company
• Adspace Networks, Inc.
• Branded Cities, LLC
• Focus Media Holding Limited
• Stroer Media AG
• Matrix Outdoor Media
• Broadsign International, LLC
• Allvision LLC
• Hivestack Inc.

The competitive landscape of the outdoor advertising machine market is characterized by the presence of several prominent players, each vying for market share and striving to innovate within a rapidly evolving industry. Major companies, such as Clear Channel Outdoor and JCDecaux, dominate the market with their extensive networks of digital and traditional advertising displays across urban environments. These companies invest heavily in research and development to enhance their offerings, focusing on technologies that improve audience engagement and provide measurable results for advertisers. The ongoing trend towards digitalization and data-driven advertising strategies has compelled these players to adopt cutting-edge technologies while also exploring sustainable practices to align with modern consumer expectations.

Another key player, Lamar Advertising Company, has established itself as a leader in both outdoor and transit advertising, leveraging a diverse portfolio of assets to reach broad audiences. This company emphasizes strategic partnerships with brands and advertisers, providing customized advertising solutions that cater to specific marketing goals. As competition intensifies, Lamar is also focusing on expanding its digital presence, recognizing the importance of high-quality, interactive advertisements in capturing consumer attention. Similarly, OUTFRONT Media is increasingly investing in programmatic advertising solutions, enabling advertisers to efficiently optimize their campaigns and maximize their return on investment. By adopting innovative approaches and staying ahead of industry trends, these companies continue to play a critical role in shaping the future of outdoor advertising.

Emerging players, such as Adspace Networks and Hivestack, are also making their mark within the outdoor advertising machine market by leveraging technology and creativity to differentiate themselves from established competitors. These companies focus on delivering interactive advertising solutions and exploring new avenues for consumer engagement, such as gamification and augmented reality experiences. As the market landscape evolves, collaboration and partnerships among industry players are likely to increase, fostering an environment of innovation and competition that drives the overall growth of the outdoor advertising machine market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 JCDecaux SA
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Allvision LLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Hivestack Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Stroer Media AG
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Branded Cities, LLC
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 OUTFRONT Media Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Global Outdoor, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Matrix Outdoor Media
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Ocean Outdoor Limited
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Adspace Networks, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Lamar Advertising Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Focus Media Holding Limited
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Ströer SE & Co. KGaA
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Broadsign International, LLC
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Clear Channel Outdoor Holdings, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Outdoor Advertising Machine Sales Market, By Application
    • 6.1.1 Retail Advertising
    • 6.1.2 Transportation Advertising
    • 6.1.3 Corporate Advertising
    • 6.1.4 Public Service Advertising
    • 6.1.5 Events Advertising
  • 6.2 Outdoor Advertising Machine Sales Market, By Product Type
    • 6.2.1 Digital Billboards
    • 6.2.2 Outdoor LED Displays
    • 6.2.3 Street Furniture Advertising
    • 6.2.4 Transit Advertising
    • 6.2.5 Smart Outdoor Advertising
  • 6.3 Outdoor Advertising Machine Sales Market, By Distribution Channel
    • 6.3.1 Direct Sales
    • 6.3.2 Online Sales
    • 6.3.3 Retail Sales
    • 6.3.4 Institutional Sales
    • 6.3.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Outdoor Advertising Machine Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Outdoor Advertising Machine Sales market is categorized based on

By Product Type

• Digital Billboards
• Outdoor LED Displays
• Street Furniture Advertising
• Transit Advertising
• Smart Outdoor Advertising

By Application

• Retail Advertising
• Transportation Advertising
• Corporate Advertising
• Public Service Advertising
• Events Advertising

By Distribution Channel

• Direct Sales
• Online Sales
• Retail Sales
• Institutional Sales
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Clear Channel Outdoor Holdings, Inc.
• OUTFRONT Media Inc.
• JCDecaux SA
• Ocean Outdoor Limited
• Global Outdoor, Inc.
• Ströer SE & Co. KGaA
• Lamar Advertising Company
• Adspace Networks, Inc.
• Branded Cities, LLC
• Focus Media Holding Limited
• Stroer Media AG
• Matrix Outdoor Media
• Broadsign International, LLC
• Allvision LLC
• Hivestack Inc.