Oral Care Chemicals

Oral Care Chemicals Market Outlook

The global oral care chemicals market is projected to reach approximately USD 30 billion by 2035, with a compound annual growth rate (CAGR) of around 5.4% from 2025 to 2035. The growth is significantly fueled by the increasing awareness regarding oral hygiene, the rise in dental disorders, and the expanding middle-class population in developing regions. Additionally, the growing influence of social media on personal grooming and the rising demand for aesthetic dental treatments are driving the market forward. Furthermore, innovations in product formulations and packaging, along with the introduction of eco-friendly alternatives, are contributing to the market's expansion. The shift towards preventive dental care and the increasing preference for specialized oral care products are also noteworthy factors positively impacting market growth.

Growth Factor of the Market

One of the primary growth factors for the oral care chemicals market is the escalating prevalence of dental diseases, including cavities and gum infections, prompting consumers to invest in preventive oral care products. Moreover, an increasing number of dental professionals recommend specific oral care chemicals, furthering their adoption among consumers. The rise of e-commerce platforms has significantly broadened access to a wide range of oral care products, allowing consumers to explore and purchase products conveniently. Additionally, the growing trend of self-care, especially post-pandemic, has led to an increased focus on personal hygiene and grooming, enhancing the demand for high-quality oral care chemicals. Finally, advancements in technology and product formulation, such as the introduction of natural and effective ingredients, are playing a crucial role in attracting health-conscious consumers.

Key Highlights of the Market

• Significant growth observed in the demand for natural oral care chemicals due to changing consumer preferences.
• Innovative product launches focusing on multifunctional benefits are on the rise.
• Expansion of distribution channels, especially online sales, is enhancing market accessibility.
• Growing investments in marketing and branding by companies to foster consumer loyalty.
• Regulatory changes and advancements in clinical research are paving the way for new product approvals.

By Product Type

Toothpaste :

Toothpaste remains one of the most significant segments within the oral care chemicals market, accounting for a substantial share due to its essential role in daily oral hygiene routines. The market is characterized by a variety of toothpaste formulations, catering to different consumer needs, such as sensitivity, whitening, and gum health. The growing emphasis on fluoride-based toothpaste has been a major trend, supported by scientific evidence of its efficacy in preventing cavities. Furthermore, the introduction of herbal and organic toothpaste options is gaining traction, as consumers become more health-conscious and environmentally aware. The continual innovation in flavors and textures also plays a crucial role in attracting consumers, particularly children, thus bolstering the market's growth.

Mouthwash :

The mouthwash segment of the oral care chemicals market is experiencing significant growth as consumers increasingly recognize the importance of mouthwash in maintaining oral hygiene. Mouthwash products offer benefits such as freshening breath, reducing plaque, and combating gingivitis, which appeal to a broad consumer base. The rise in demand for alcohol-free and natural mouthwashes reflects changing consumer preferences towards gentler, more health-conscious products. Furthermore, the effectiveness of mouthwash in providing additional protection against oral diseases has led to increased recommendations by dental professionals, further boosting its popularity. Innovative packaging and marketing strategies, such as travel-sized options, are also helping to enhance consumer engagement.

Denture Care :

The denture care segment is an essential part of the oral care chemicals market, particularly as the aging population grows. Denture creams, cleansers, and adhesives are experiencing increased demand due to the rising number of elderly individuals needing dental solutions. The focus on improving product formulation to enhance comfort and effectiveness is driving innovation in this segment. The demand for convenient and easy-to-use denture care products is also on the rise, with many companies focusing on developing solutions that simplify the cleaning process for users. Educational campaigns promoting the importance of proper denture care are further contributing to market growth, ensuring that this segment remains robust.

Teeth Whitening :

Teeth whitening products have gained immense popularity in recent years as consumers seek brighter smiles and improved aesthetics. This segment includes a variety of products, such as whitening toothpaste, strips, gels, and professional treatments offered by dental professionals. The increasing influence of social media and celebrity endorsements is motivating consumers to invest in teeth whitening solutions, significantly driving market growth. Moreover, advancements in whitening technology have led to the development of more effective and less abrasive formulations, making them safer for dental enamel. As awareness about oral aesthetics continues to rise, the teeth whitening segment is expected to maintain a strong growth trajectory.

Breath Fresheners :

Breath fresheners, including sprays, mints, and gums, are becoming increasingly popular as consumers prioritize fresh breath and overall oral hygiene. This segment has witnessed substantial growth due to the rising awareness of the importance of oral freshness in personal interactions and social settings. The appeal of breath fresheners lies in their convenience and instant results, making them an essential product for many individuals. The incorporation of natural ingredients, such as peppermint and other herbal extracts, is aligned with the growing trend towards organic and healthy living. The market is also seeing innovative product offerings, such as sugar-free options, catering to health-conscious consumers, which is further enhancing the segment's growth.

By Application

Tooth Care :

The tooth care application segment is a cornerstone of the oral care chemicals market, encompassing a wide range of products aimed at promoting overall dental health. The demand for effective tooth care solutions has increased due to the rising incidences of dental problems such as cavities and tooth decay. This segment includes various products like toothpaste, mouthwash, and teeth whitening agents, specifically designed to provide comprehensive care for teeth. The focus on preventive dental care through regular use of tooth care products is a growing trend, with consumers increasingly recognizing the importance of maintaining oral health. Educational initiatives by dental professionals are also boosting awareness around effective tooth care practices, contributing to this segment's robust growth.

Gum Care :

The gum care application segment has gained considerable attention due to the increasing prevalence of periodontal diseases. Products designed for gum care, such as specialized mouthwashes and toothpastes, are formulated to target gum health specifically. The rising awareness of the link between gum health and overall wellness is driving the adoption of these products. Additionally, the emphasis on preventive care, alongside recommendations from dental professionals for maintaining healthy gums, is further enhancing demand. Innovations in formulations that incorporate natural ingredients aimed at soothing inflamed gums are gaining traction, which aligns with consumer preferences for health-focused products.

Breath Freshening :

The breath freshening application segment plays a crucial role in the oral care chemicals market, with products designed to provide immediate relief from bad breath being highly sought after. This segment includes mouthwashes, mints, gums, and sprays, which are widely used due to their convenience and effectiveness. The growing recognition of the importance of fresh breath in social interactions is boosting the demand for breath freshening products. Additionally, the introduction of innovative products that utilize natural ingredients for breath freshening is appealing to health-conscious consumers seeking safer alternatives. As lifestyles become more fast-paced, the need for effective and portable breath freshening solutions is expected to drive the growth of this segment.

By Distribution Channel

Online Stores :

The online store distribution channel has emerged as a significant driver of growth in the oral care chemicals market, especially in recent years. The convenience of shopping from home, coupled with the ability to access a wider array of products, has led many consumers to prefer online purchasing. E-commerce platforms often provide exclusive deals and promotions, attracting price-sensitive consumers. Additionally, the comprehensive product information and customer reviews available online enhance consumer confidence in making informed purchasing decisions. The pandemic has notably accelerated this trend, as consumers shifted to online shopping to avoid physical stores. As a result, many traditional retailers are investing in their online presence to capture this growing market segment effectively.

Supermarkets/Hypermarkets :

Supermarkets and hypermarkets continue to be a prominent distribution channel for oral care chemicals due to their extensive product offerings and convenience for consumers. These retail formats provide a one-stop shopping experience, allowing consumers to purchase oral care products alongside their regular grocery items. The ability to physically evaluate products and compare brands directly influences consumer purchasing behavior in these establishments. Additionally, promotional strategies, such as discounts and bundled offers, attract price-sensitive shoppers. The presence of knowledgeable staff can also facilitate the purchasing process, guiding consumers toward products that best meet their needs. As such, supermarkets and hypermarkets remain essential in driving sales in the oral care chemicals market.

Drug Stores/Pharmacies :

Drug stores and pharmacies play a critical role in the distribution of oral care chemicals, particularly for products that require pharmacist recommendations or are deemed more clinical in nature. This channel is often trusted by consumers for the availability of quality products that promote health and wellness. The convenience of access to pharmacists enables consumers to seek advice on specific oral health concerns, making this distribution channel particularly valuable. Additionally, branded oral care products are often stocked in pharmacies, providing consumers with a sense of security in their purchase choices. The growing trend of integrating health and wellness products further enhances the importance of drug stores in the oral care chemicals market.

Specialty Stores :

Specialty stores, including natural health shops and boutique personal care retailers, cater to a niche market seeking specific oral care products that align with their health preferences. These stores often focus on organic, cruelty-free, and innovative oral care solutions, appealing to health-conscious consumers. The curated selection of products available at specialty stores enables consumers to discover new brands and formulations that may not be present in conventional retail outlets. Additionally, knowledgeable staff can provide tailored recommendations, enhancing the shopping experience. As demand for unique and specialized oral care products continues to grow, specialty stores are becoming increasingly relevant in the oral care chemicals market.

By Ingredient Type

Fluoride :

Fluoride remains one of the most widely used ingredients in oral care products due to its proven efficacy in preventing dental caries. It functions by remineralizing tooth enamel and inhibiting the growth of harmful bacteria in the mouth. The segment encompassing fluoride-based products, particularly toothpaste and mouthwash, accounts for a significant market share, driven by consumer demand for effective cavity prevention solutions. Public health initiatives promoting fluoride use have further contributed to its popularity. However, some consumers are becoming more skeptical about fluoride, leading to a rising interest in fluoride-free alternatives. Nevertheless, fluoride's historical success in reducing tooth decay ensures its continued prominence in the oral care chemicals market.

Xylitol :

Xylitol, a natural sugar alcohol, has gained traction in the oral care chemicals market due to its dental health benefits, particularly its ability to reduce cavity-causing bacteria. Products containing xylitol, such as chewing gums and toothpaste, are increasingly popular among health-conscious consumers seeking effective yet natural options. Xylitol works by inhibiting the growth of Streptococcus mutans, the primary bacteria responsible for tooth decay, making it an attractive ingredient for tooth care products. The demand for xylitol is further boosted by growing awareness around the importance of maintaining oral health without the adverse effects associated with traditional sugars. As consumers become more educated about oral health, xylitol's role in promoting better dental care is likely to enhance its market presence.

Triclosan :

Triclosan is an antibacterial agent that has been widely used in various oral care products, particularly in toothpaste and mouthwash formulations. It is known for its effectiveness in reducing plaque and gingivitis, contributing to overall oral hygiene. However, concerns regarding triclosan's safety and environmental impact have led to regulatory scrutiny and declining consumer acceptance. As a result, many toothpaste manufacturers are reformulating their products to exclude triclosan and replace it with safer alternatives. The declining popularity of triclosan in oral care products poses challenges in this segment, as companies will need to continuously innovate to meet consumer demands for effective and safe oral care solutions.

Sodium Lauryl Sulfate :

Sodium Lauryl Sulfate (SLS) is a common surfactant used in toothpaste and mouthwash to create foam and enhance cleansing properties. While SLS is effective in removing debris and creating a pleasing texture for consumers, it has also faced criticism for potentially causing irritation in some users, particularly those with sensitive mouths or conditions such as canker sores. As consumer awareness regarding skin and oral sensitivities increases, there is a growing demand for SLS-free products. Manufacturers are adapting to this trend by formulating gentle yet effective oral care solutions that cater to sensitive consumers, further reshaping the market landscape.

Hydrogen Peroxide :

Hydrogen peroxide is a well-known ingredient in the oral care chemicals market, primarily used in teeth whitening products due to its bleaching properties. It acts as an oxidizing agent, effectively breaking down stains on teeth and providing a brighter appearance. The popularity of hydrogen peroxide in at-home whitening kits and professional dental treatments has significantly boosted its demand. However, concerns regarding potential enamel damage and sensitivity associated with products containing high concentrations of hydrogen peroxide have prompted regulatory bodies to issue guidelines on its safe use. As such, manufacturers must balance effectiveness with safety, leading to ongoing innovations in product formulations to enhance consumer trust and satisfaction.

By Region

The North American oral care chemicals market holds a prominent position globally, accounting for about 35% of the total market share. The region is characterized by high consumer awareness regarding oral hygiene and a strong preference for advanced oral care products. The presence of well-established companies and continuous innovation drives the market's growth. The CAGR for the North American market is expected to be around 5.2%, fueled by the increasing prevalence of dental disorders and the rising adoption of preventive care measures. Moreover, marketing strategies focusing on product effectiveness and endorsements from dental professionals are likely to bolster consumer trust and increase sales.

Europe follows closely, capturing approximately 30% of the global market share. The European oral care chemicals market is characterized by diverse consumer preferences, with an increasing trend towards natural and organic products. Countries such as Germany, France, and the UK are leading in terms of consumption, driven by heightened awareness of health and wellness. The CAGR in the European market is projected to be around 4.8%, supported by regulatory frameworks that promote safe and effective oral care products. The rising incidence of dental problems, coupled with a growing focus on preventive care, continues to drive product demand throughout the region.

Opportunities

The oral care chemicals market is ripe with opportunities, particularly in the development and marketing of natural and organic products. As consumers become increasingly health-conscious and environmentally aware, there is a growing demand for oral care solutions that incorporate natural ingredients and eco-friendly packaging. This trend is prompting manufacturers to innovate and create products that not only address oral hygiene but also align with sustainable practices. Companies that embrace this shift towards organic and sustainable formulations are likely to capture a larger share of the market, appealing to a consumer base that prioritizes holistic health and wellness. Furthermore, the rise of e-commerce offers a unique opportunity for companies to reach a global audience, allowing for greater product distribution and consumer engagement.

Another significant opportunity lies in the expansion of oral care products targeting specific demographics, such as children and seniors. Tailoring products to meet the unique needs of these groups can lead to increased brand loyalty and higher sales volumes. For instance, developing child-friendly toothpaste flavors or specialized denture care products for the elderly can capture niche markets. Additionally, educational campaigns that raise awareness about the importance of oral health care in various populations can create demand for specialized products. By focusing on these specific demographics and their needs, companies can drive growth and foster a deeper connection with consumers.

Threats

Despite the promising growth prospects for the oral care chemicals market, several threats could impact its trajectory. One of the primary concerns is the increasing regulation surrounding the safety and efficacy of oral care products. Regulatory bodies are becoming more stringent in their oversight, requiring companies to invest in product testing and compliance, which could lead to increased operational costs. Non-compliance with regulations can result in product recalls, legal challenges, and damage to brand reputation, posing significant risks for manufacturers. Additionally, the growing consumer skepticism towards chemical-based products may necessitate a shift towards more natural and organic formulations, compelling companies to reformulate or risk losing market share to competitors that align better with consumer preferences.

Moreover, intense competition within the oral care chemicals market poses a significant challenge for many companies. Numerous brands, both established and new entrants, are vying for consumer attention, leading to pricing pressures and the need for continuous innovation. Companies must differentiate themselves through effective branding, marketing strategies, and product offerings to remain competitive. The rapid pace of innovation and changing consumer preferences can make it challenging for companies to keep up and maintain their market position. This competitive landscape requires businesses to be agile, continuously adapt their strategies, and invest in research and development to stay ahead.

Competitor Outlook

• Procter & Gamble Co.
• Colgate-Palmolive Company
• Unilever PLC
• GlaxoSmithKline PLC
• Kimberly-Clark Corporation
• Henkel AG & Co.
• Church & Dwight Co., Inc.
• Crest (Procter & Gamble)
• Oral-B (Procter & Gamble)
• Pepsodent (Unilever)
• Arm & Hammer (Church & Dwight)
• Listerine (Johnson & Johnson)
• Tom's of Maine (Colgate-Palmolive)
• Reach (Johnson & Johnson)
• Nature's Gate

The competitive landscape of the oral care chemicals market is characterized by the presence of several key players, each striving to enhance their market position through innovation, strategic partnerships, and targeted marketing. Companies like Procter & Gamble, Colgate-Palmolive, and Unilever dominate the market with their extensive product portfolios and strong brand recognition. These organizations continually invest in research and development to create innovative solutions that meet evolving consumer preferences, ensuring they remain at the forefront of the industry. Moreover, the increasing trend of mergers and acquisitions further consolidates market power among these leading companies, allowing them to leverage synergies and expand their reach.

In addition to established players, there is a growing presence of niche brands that focus on specific consumer needs, such as organic or specialized oral care solutions. These companies often capitalize on changing consumer preferences, offering products that align with health-conscious and environmentally aware trends. By providing effective alternatives to traditional products, these niche players are carving out significant market segments. The dynamic nature of the oral care chemicals market necessitates continuous adaptation and innovation from all competitors to capture and retain consumer interest, especially in an era where consumer preferences are rapidly evolving.

Notable companies like GlaxoSmithKline and Johnson & Johnson are also making strides in expanding their dental care offerings, particularly through the development of targeted solutions for issues such as gum health and bad breath. These companies leverage their extensive research capabilities and clinical insights to create products that resonate with consumers. Additionally, their vast distribution networks enable them to reach a wide audience, enhancing their market presence. As the oral care chemicals market continues to evolve, the competitive landscape will likely witness further shifts as companies innovate and adapt to new trends, consumer needs, and regulatory challenges.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever PLC
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Nature's Gate
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Henkel AG & Co.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 GlaxoSmithKline PLC
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Pepsodent (Unilever)
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Procter & Gamble Co.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Crest (Procter & Gamble)
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Church & Dwight Co., Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Colgate-Palmolive Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Oral-B (Procter & Gamble)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Reach (Johnson & Johnson)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Kimberly-Clark Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Listerine (Johnson & Johnson)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Arm & Hammer (Church & Dwight)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Tom's of Maine (Colgate-Palmolive)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Oral Care Chemicals Market, By Application
    • 6.1.1 Tooth Care
    • 6.1.2 Gum Care
    • 6.1.3 Breath Freshening
  • 6.2 Oral Care Chemicals Market, By Product Type
    • 6.2.1 Toothpaste
    • 6.2.2 Mouthwash
    • 6.2.3 Denture Care
    • 6.2.4 Teeth Whitening
    • 6.2.5 Breath Fresheners
  • 6.3 Oral Care Chemicals Market, By Ingredient Type
    • 6.3.1 Fluoride
    • 6.3.2 Xylitol
    • 6.3.3 Triclosan
    • 6.3.4 Sodium Lauryl Sulfate
    • 6.3.5 Hydrogen Peroxide
  • 6.4 Oral Care Chemicals Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Drug Stores/Pharmacies
    • 6.4.4 Specialty Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Oral Care Chemicals Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Oral Care Chemicals market is categorized based on

By Product Type

• Toothpaste
• Mouthwash
• Denture Care
• Teeth Whitening
• Breath Fresheners

By Application

• Tooth Care
• Gum Care
• Breath Freshening

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Drug Stores/Pharmacies
• Specialty Stores

By Ingredient Type

• Fluoride
• Xylitol
• Triclosan
• Sodium Lauryl Sulfate
• Hydrogen Peroxide

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Colgate-Palmolive Company
• Unilever PLC
• GlaxoSmithKline PLC
• Kimberly-Clark Corporation
• Henkel AG & Co.
• Church & Dwight Co., Inc.
• Crest (Procter & Gamble)
• Oral-B (Procter & Gamble)
• Pepsodent (Unilever)
• Arm & Hammer (Church & Dwight)
• Listerine (Johnson & Johnson)
• Tom's of Maine (Colgate-Palmolive)
• Reach (Johnson & Johnson)
• Nature's Gate