Online Course Builder Software

Online Course Builder Software Market Outlook

The global online course builder software market is projected to reach approximately USD 340 billion by 2033, with a Compound Annual Growth Rate (CAGR) of around 15% during the forecast period of 2025 to 2033. This growth can be primarily attributed to the increasing demand for e-learning platforms, which provide flexibility and accessibility to learners around the world. The COVID-19 pandemic has also accelerated the shift towards digital learning solutions, as educational institutions and businesses alike have been compelled to adapt to remote training and educational methods. Furthermore, as technology continues to advance, the integration of artificial intelligence and interactive features into online course builder software is enhancing user engagement and learning outcomes. This trend is expected to drive continued investments and innovations within the sector, further propelling market growth.

Growth Factor of the Market

One of the primary growth factors contributing to the expansion of the online course builder software market is the rapid adoption of digital learning tools across various educational and corporate settings. As organizations increasingly recognize the importance of upskilling their workforce, online course builder software provides a viable solution for creating and delivering tailored training programs. The flexibility that these platforms offer allows users to learn at their own pace, catering to individual learning styles and preferences. Additionally, the growing penetration of smartphones and high-speed internet accessibility in remote and underserved areas has expanded the reach of e-learning solutions, enabling a more diverse range of users to participate in online courses. Moreover, the rising trend of lifelong learning is encouraging individuals to seek professional development opportunities, further propelling the demand for course builder software. The convergence of technology with education is also fostering innovation, resulting in the development of immersive and interactive learning experiences that are likely to attract more users to online platforms.

Key Highlights of the Market

• The market is projected to grow at a CAGR of 15% from 2025 to 2033.
• Cloud-based solutions are becoming increasingly popular due to their scalability and ease of access.
• Corporate training is witnessing significant investments, leading to heightened demand for online course builder software.
• The integration of AI and analytics is enhancing the personalization of learning experiences.
• Professional development courses are expected to dominate the course type segment, reflecting the growing emphasis on skill acquisition.

By Product Type

Cloud-based:

Cloud-based online course builder software is gaining momentum due to its flexibility, scalability, and ease of access from various devices. This type of software allows users to create, manage, and deliver courses without the need for extensive hardware infrastructure, as everything is hosted in the cloud. One of the significant advantages of cloud-based solutions is the ability to implement regular updates and enhancements automatically, ensuring users have access to the latest features and security measures. Furthermore, cloud-based platforms often incorporate collaborative tools that facilitate interaction among instructors and learners, fostering a more engaging learning environment. As organizations and educational institutions increasingly prioritize digital transformation, the demand for cloud-based online course builder software is expected to continue growing, making it a vital segment of the market.

On-premises:

On-premises online course builder software appeals to organizations that prioritize data security and control over their learning management systems. This type of software is installed and operated on the user’s own servers, providing greater customization capabilities and integration with existing internal systems. While on-premises solutions can require significant upfront investments in infrastructure and maintenance, they are preferred by larger enterprises that have strict compliance and regulatory requirements. Additionally, organizations that already have robust IT teams may find on-premises solutions appealing, as they allow for more tailored solutions to specific business needs. Although the trend is shifting towards cloud-based solutions, the on-premises segment remains relevant, particularly among traditional educational institutions and large corporations with dedicated IT resources.

By Pricing Model

Subscription-based:

Subscription-based pricing models have become increasingly popular for online course builder software due to their affordability and flexibility. Under this model, users pay a recurring fee—monthly or annually—to access the software and its features. This approach allows organizations and individuals to manage costs more effectively, as they can scale their subscriptions based on their needs and usage patterns. Furthermore, subscription models often come with regular updates and customer support, ensuring that users always have access to the latest tools and features. This pricing strategy is particularly attractive for startups and smaller educational institutions that may not have the capital for a one-time purchase. As such, the subscription-based segment continues to experience steady growth, driven by the demand for cost-effective solutions in the education sector.

One-time License:

The one-time license pricing model is characterized by a single upfront payment for perpetual access to the software. While this model may require a larger initial investment, it is often preferred by organizations that wish to avoid recurring fees. One-time licenses are particularly appealing to larger institutions that have the budget for significant expenditures and prefer to have the software permanently available without ongoing costs. Although the one-time license model may limit the frequency of updates and support, many users value the independence it offers. This segment remains relevant, particularly in environments where budget constraints and long-term planning are essential, enabling organizations to allocate resources efficiently without the uncertainty associated with ongoing subscription fees.

By User

Educational Institutions:

Educational institutions are significant users of online course builder software, as they seek to enhance their teaching methodologies and deliver more engaging learning experiences. With a growing emphasis on digital learning, schools, colleges, and universities are increasingly adopting online platforms to create and manage course content. This shift allows educators to integrate multimedia elements, assessments, and interactive features that cater to diverse learning preferences. Institutions also benefit from the scalability of these tools, enabling them to accommodate larger student populations without sacrificing the quality of education. As educational institutions continue to evolve in response to technological advancements, the demand for specialized online course builder software tailored to their needs is expected to grow, solidifying their role as a key user segment in the market.

Corporate:

The corporate sector is rapidly embracing online course builder software as a means to facilitate employee training and development. With the fast-paced nature of today's business environment, organizations recognize the need to upskill their workforce continuously. Online course builder software provides corporate trainers with the tools necessary to create customized learning experiences that align with organizational goals and employee competencies. The ability to track and analyze employee performance through integrated analytics features also enhances the effectiveness of training programs. Furthermore, the rise of remote working arrangements has increased the demand for flexible and accessible learning solutions within the corporate space. Consequently, the corporate user segment is expected to grow significantly, driven by the need for ongoing employee development and engagement.

By Course Type

Academic Courses:

Academic courses represent a crucial segment within the online course builder software market as educational institutions adapt to the needs of modern learners. These courses are designed to cover a wide range of subjects, from traditional topics like mathematics and science to emerging fields such as data science and artificial intelligence. Online course builder software enables educators to create structured learning paths, incorporating various assessments and interactive resources to enhance student engagement. The ability to deliver academic content online has become essential, particularly in response to the shift towards hybrid learning models, which combine in-person and online instruction. As educational institutions continue to leverage technology for curriculum delivery, the demand for software that supports academic course creation is expected to rise.

Professional Development Courses:

Professional development courses are gaining traction as individuals seek to enhance their career prospects through continuous learning. Online course builder software plays a pivotal role in this segment by providing the necessary tools for organizations to develop targeted training programs that cater to specific skill sets and industry requirements. These courses often focus on practical knowledge, equipping learners with relevant competencies applicable to their jobs. With the emphasis on lifelong learning becoming increasingly pronounced in today's job market, the demand for professional development courses is on the rise. Online course builder software allows organizations to efficiently produce and manage these courses, making it an essential component of workforce development strategies.

Personal Interest Courses:

Personal interest courses cater to a diverse audience seeking knowledge and skills in areas outside their professional requirements. This segment encompasses a wide range of topics, including hobbies, arts, personal finance, and wellness. Online course builder software enables creators to design engaging content that resonates with learners pursuing their passions. The growing popularity of platforms that offer a variety of personal interest courses reflects a broader trend toward self-directed learning, where individuals take charge of their educational journeys. As more people turn to online learning for personal growth and exploration, the demand for software that facilitates the creation of diverse course offerings is expected to increase.

By Region

In North America, the online course builder software market is projected to exhibit robust growth, largely driven by the presence of advanced technological infrastructure and a strong emphasis on digital learning solutions. The region accounted for approximately USD 140 billion in 2023, driven by rapid adoption rates among educational institutions and corporations seeking to enhance their training programs. The United States, in particular, leads this segment with significant investments in e-learning technologies. The CAGR for North America is projected to remain around 14% through 2033, indicating sustained demand for online course builder software as organizations increasingly recognize the value of upskilling their workforce.

Europe is also witnessing a growing demand for online course builder software, with the market estimated to reach USD 80 billion by 2033. The region's educational institutions, alongside corporate entities, are adopting digital learning tools to improve educational outcomes and employee performance. Countries such as the United Kingdom, Germany, and France are at the forefront of this trend, with increasing investments in technology to support online learning initiatives. The CAGR for Europe is projected at 12%, as the market evolves to meet the needs of diverse learners and adapt to changing educational landscapes.

Opportunities

The online course builder software market is poised to capitalize on several significant opportunities in the coming years. One of the most promising areas for growth lies in the increasing demand for personalized learning experiences. As educational institutions and corporate entities prioritize individualized training programs, the ability to tailor online courses to meet specific learner needs becomes a key differentiator. This opens opportunities for software developers to innovate and create solutions that incorporate adaptive learning technologies and data analytics, enabling educators to track learner progress and adjust course content accordingly. Furthermore, emerging technologies such as augmented reality (AR) and virtual reality (VR) are gradually making their way into online learning environments, offering immersive experiences that can enhance engagement and retention. By leveraging these technologies, course builder software can appeal to a broader audience, meeting the evolving expectations of both learners and educators.

Another area of opportunity lies in the global expansion of online education, particularly in developing regions. As internet accessibility improves and mobile technology becomes more widespread, there is a growing population eager for educational resources and training opportunities. Online course builder software providers can tap into this emerging market by offering localized solutions that accommodate different languages, cultures, and learning preferences. Additionally, partnerships with local educational institutions and organizations can facilitate market entry and enhance credibility. By focusing on the needs of underserved populations and providing affordable and accessible online learning solutions, companies can establish a strong foothold in this rapidly growing market segment, ultimately driving revenue and fostering positive social impact.

Threats

Despite the promising opportunities within the online course builder software market, several threats could hinder its growth. One of the most significant challenges is the intense competition among software providers, which can lead to price wars and reduced profit margins. As new players enter the market, established companies must continuously innovate to differentiate their offerings and retain their customer base. Additionally, the rapid pace of technological change means that companies must stay ahead of trends to avoid becoming obsolete. Failing to adapt to emerging technologies or evolving learner preferences can result in a loss of market share to more agile competitors. Moreover, concerns related to data privacy and cybersecurity pose potential risks, as breaches can undermine user trust and lead to regulatory scrutiny. Companies must invest in robust security measures to protect sensitive data and maintain compliance with relevant regulations.

In addition to competition and cybersecurity concerns, the market faces challenges related to user engagement and course completion rates. Many learners struggle to remain motivated in online environments, often leading to high dropout rates and low satisfaction levels. This not only affects the effectiveness of training programs but may also result in negative perceptions of online education as a whole. Course builder software providers must prioritize creating engaging and interactive content to enhance learner experiences and encourage completion. Furthermore, the rapid shift towards online learning has led to an oversaturation of available courses, making it challenging for individuals to select the right educational paths. As such, differentiating offerings and ensuring quality will be crucial for maintaining relevance and sustaining growth in the competitive landscape.

Competitor Outlook

• Teachable
• Thinkific
• Udemy Business
• Blackboard
• Moodle
• LearnDash
• Kajabi
• Adobe Captivate
• Pluralsight
• Skillshare
• Canvas
• Google Classroom
• Podia
• Ruzuku
• TalentLMS

The competitive landscape of the online course builder software market is marked by a diverse array of players, each vying for market share through innovative features and tailored solutions. Leading companies in this sector are increasingly focusing on enhancing user experience by incorporating advanced technologies such as artificial intelligence, machine learning, and analytics into their platforms. This trend allows them to provide personalized learning experiences that cater to individual user needs. Furthermore, many companies are investing in user-friendly interfaces and seamless integration capabilities with existing systems to attract a wider audience. This competitive environment necessitates that software providers not only differentiate their offerings but also adapt quickly to changing market demands and technological advancements.

Among the key players, Teachable stands out with its robust platform that enables creators to build and sell online courses easily. Teachable provides a wide range of customization options and analytics tools, empowering users to track learner engagement and optimize course content. Similarly, Thinkific offers a comprehensive suite of features, including integrated marketing tools and payment gateways, allowing educators to monetize their courses effectively. These companies, along with others like Udemy Business and Blackboard, are leveraging their established brand recognition to capture a significant share of the market. As organizations increasingly prioritize employee development and lifelong learning, the competition among these platforms is expected to intensify, prompting ongoing innovation and enhancements in their offerings.

In addition to established players, several new entrants are emerging in the market, seeking to disrupt traditional models by offering unique features or specialized niches. For instance, platforms like Kajabi and Podia are gaining popularity among entrepreneurs and small businesses looking to create and market online courses effectively. These companies often emphasize user experience, providing intuitive interfaces and streamlined processes that enable creators to launch courses quickly. The increasing demand for personal interest courses and professional development opportunities is fueling these new entrants' growth. As competition continues to evolve, established players and new startups alike must remain agile and responsive to the dynamic landscape of online education.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Podia
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Canvas
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Kajabi
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Moodle
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Ruzuku
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 LearnDash
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 TalentLMS
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Teachable
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Thinkific
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Blackboard
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Skillshare
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Pluralsight
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Udemy Business
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Adobe Captivate
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Google Classroom
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Online Course Builder Software Market, By user
    • 6.1.1 Educational Institutions
    • 6.1.2 Corporate
  • 6.2 Online Course Builder Software Market, By Course Type
    • 6.2.1 Academic Courses
    • 6.2.2 Professional Development Courses
    • 6.2.3 Personal Interest Courses
  • 6.3 Online Course Builder Software Market, By Product Type
    • 6.3.1 Cloud-based
    • 6.3.2 On-premises
  • 6.4 Online Course Builder Software Market, By Pricing Model
    • 6.4.1 Subscription-based
    • 6.4.2 One-time License

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Online Course Builder Software Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Online Course Builder Software market is categorized based on

By Product Type

• Cloud-based
• On-premises

By Pricing Model

• Subscription-based
• One-time License

By user

• Educational Institutions
• Corporate

By Course Type

• Academic Courses
• Professional Development Courses
• Personal Interest Courses

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Teachable
• Thinkific
• Udemy Business
• Blackboard
• Moodle
• LearnDash
• Kajabi
• Adobe Captivate
• Pluralsight
• Skillshare
• Canvas
• Google Classroom
• Podia
• Ruzuku
• TalentLMS