North American Whiskies

North American Whiskies Market Outlook

The North American Whiskies Market is currently valued at approximately USD 5.5 billion and is projected to grow at a compound annual growth rate (CAGR) of 4.5% from 2025 to 2035. The growth of the market can be attributed to the increasing popularity of premium and craft whiskies, changing consumer preferences towards high-quality spirits, and the expanding trend of cocktail culture that incorporates whiskies as a primary ingredient. Additionally, the rise of e-commerce and online retailing has provided consumers with greater access to a variety of whisky brands and types, further driving market expansion. Government regulations that support local distilleries and craft producers also contribute significantly to the growth of this market, providing a favorable environment for innovation and product diversification.

Growth Factor of the Market

One of the primary growth factors for the North American Whiskies Market is the growing consumer inclination towards premium and craft whiskies. As consumers become more discerning about their alcoholic beverage choices, they are increasingly willing to pay a premium for high-quality products that offer unique flavor profiles and artisanal craftsmanship. Furthermore, the rise of the cocktail culture in cities across North America has spurred demand for whiskies as essential ingredients in a variety of cocktails, ultimately boosting sales in both on-premise and off-premise channels. The craft distilling movement has seen a significant increase in micro-distilleries, where small batch production allows for innovative and diverse offerings that appeal to younger demographics. Additionally, marketing efforts emphasizing the heritage and tradition behind whisky production have resonated with consumers, further fueling market growth. Lastly, the expansion of distribution channels, including the rise of e-commerce platforms, has made whiskies more accessible to a broader audience, facilitating increased consumption and brand loyalty.

Key Highlights of the Market

• The North American Whiskies Market is projected to witness a steady CAGR of 4.5% from 2025 to 2035.
• Consumer preference is shifting towards premium and craft whiskies, enhancing market value.
• The rise of cocktail culture is driving the demand for whiskies in bars and restaurants.
• Government regulations promoting local distilleries support innovation and product diversity.
• The expansion of online retailing is providing consumers with broader access to whisky varieties.

By Product Type

Bourbon:

Bourbon whisky is a distinct American spirit known for its rich flavor profile, primarily made from a grain mixture that is at least 51% corn. The popularity of bourbon has surged in recent years due to its smooth taste and versatility in cocktails. It is particularly favored in the southern United States, where it has become a cultural icon. Furthermore, the emergence of craft bourbon brands has contributed to a growing market segment, as consumers seek out unique distillation techniques and small-batch production methods that provide distinctive flavors. The aging process in charred oak barrels also imparts complex flavor notes that appeal to whisky enthusiasts. Overall, the bourbon segment is expected to witness significant growth, fueled by both domestic consumption and increasing export opportunities.

Rye:

Rye whisky, made primarily from rye grain, offers a spicier flavor profile compared to its bourbon counterpart. The resurgence of interest in rye whisky can largely be attributed to the craft cocktail movement, where bartenders and mixologists embrace its bold flavors to create innovative drinks. The increasing number of craft distilleries specializing in rye has also enhanced its market presence. Historically, rye whisky had a strong following in the Northeastern United States, and its revival is being driven by a growing appreciation for traditional distilling methods. As consumers continue to explore diverse whisky offerings, rye is expected to capitalize on this trend, leading to sustained growth in its market share.

Tennessee:

Tennessee whisky, often associated with the Lincoln County Process, where charcoal filtering is used, gives this spirit a unique smoothness that sets it apart from other whiskies. The Tennessee market is distinguished by its heritage brands, which have amassed strong consumer loyalty over the years. The cultural significance of Tennessee whisky, particularly in the southern U.S., enhances its appeal to local consumers and tourists alike. Additionally, new entrants in the Tennessee whisky segment are introducing innovative flavors and expressions, which are capturing the interest of a younger demographic. As the market evolves, Tennessee whisky is poised for growth, especially as more consumers gravitate towards authentic and locally produced spirits.

Canadian:

Canadian whisky is characterized by its light and smooth taste, often blended to achieve a consistent flavor profile. Traditionally, Canadian whiskies are made from a mix of grains, including corn, rye, and barley, making them versatile for various applications, including cocktails and neat consumption. The reputation of Canadian whisky as a high-quality, approachable spirit has made it increasingly popular among consumers in North America and beyond. As more brands enter the market with innovative blends and flavored options, the Canadian whisky segment is expected to maintain its competitive edge, appealing to a diverse range of consumers and expanding its market reach.

Craft:

The craft whisky segment has gained considerable momentum as consumers seek authentic, locally produced spirits that reflect unique regional characteristics. Craft distilleries, often small in scale, focus on quality over quantity, leading to distinctive flavors and innovative production techniques. This market segment is particularly appealing to younger consumers who value artisanal and sustainable practices in their purchasing decisions. The rise of craft cocktail bars has further propelled the demand for craft whiskies, as these establishments often showcase local distillers and highlight their products in creative drink offerings. As the craft movement continues to thrive, this segment is expected to expand significantly, providing opportunities for new distillers to enter the market and attract a dedicated consumer base.

By Application

Alcoholic Beverages:

The alcoholic beverages application comprises the largest segment of the North American Whiskies Market, as whiskies are widely consumed neat, on the rocks, or as ingredients in cocktails. The versatility of whisky allows it to be used in a broad spectrum of drink recipes, making it a staple in bars and restaurants. The growth of high-end bars and cocktail lounges has also contributed to the increase in whisky consumption as patrons seek premium experiences. Moreover, the trend towards craft cocktails has encouraged bartenders to experiment with different whisky styles, leading to increased visibility and popularity for various whisky brands. As consumers become more adventurous in their drink choices, the demand for whiskies in the alcoholic beverages segment is expected to continue rising.

Culinary Uses:

Whiskies are increasingly being used in culinary applications, from marinades to sauces and desserts. The unique flavors of whisky can enhance the taste of various dishes, making it a popular choice among chefs and home cooks alike. The trend of incorporating spirits into cooking has been gaining traction as consumers seek to elevate their culinary experiences. Cooking with whisky not only adds complexity to dishes but also allows for creative experimentation in flavor profiles. As more restaurants highlight whisky-infused dishes on their menus, the culinary application of whisky is poised for growth, appealing to food enthusiasts and adventure seekers who enjoy exploring new tastes.

Pharmaceutical:

While not as prominent as the other applications, whiskies are occasionally utilized in the pharmaceutical industry, particularly in traditional remedies. Some cultures have long believed in the medicinal properties of whisky, using it as a base for tinctures and elixirs. This segment remains niche but has potential for growth as consumers become more interested in holistic and natural remedies. As the wellness movement gains popularity, the use of whisky in traditional remedies may see a resurgence, particularly in regions where whisky holds cultural significance. However, opportunities in this application will largely depend on evolving consumer attitudes towards alcohol and its perceived health benefits.

By Distribution Channel

Liquor Stores:

Liquor stores represent a critical distribution channel for whiskies, providing consumers with a wide selection of brands and types. These specialized retailers cater to whisky enthusiasts, offering a curated selection of premium, craft, and imported whiskies. The knowledgeable staff in liquor stores often assist customers in making informed choices based on their preferences, further enhancing the shopping experience. The growth of liquor stores is being driven by the increasing consumer interest in whisky, coupled with the willingness to explore new brands and styles. As the market expands, liquor stores are expected to continue playing a pivotal role in whisky sales, providing a platform for both established and emerging brands to reach consumers.

Online Retailers:

Online retailers have revolutionized the way spirits are purchased, offering consumers convenience and access to a broader selection of whiskies than ever before. The ability to compare prices, read reviews, and explore detailed product descriptions has made online shopping an attractive option for whisky consumers. The pandemic accelerated the trend toward e-commerce, leading to a significant increase in online whisky sales as consumers turned to digital platforms for their shopping needs. As more retailers invest in their online presence, the online distribution channel is projected to grow, providing consumers with unparalleled access to both local and international whisky brands.

Duty-Free Shops:

Duty-free shops play a unique role in the distribution of whiskies, particularly for international travelers. These shops offer a range of premium and exclusive whiskies that are often not available in regular retail outlets, making them an attractive option for tourists seeking to purchase unique spirits. The appeal of duty-free shopping lies in the tax savings and the opportunity to explore local whisky offerings while traveling. As global travel resumes and tourism increases, the duty-free channel is expected to see a resurgence in whisky sales, particularly in popular international airports. This segment represents a niche market that can significantly boost overall whisky sales, catering to both domestic consumers and international visitors.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as a convenient shopping option for consumers looking to purchase whiskies alongside their regular grocery shopping. These larger retail formats often carry a diverse range of whisky brands, from mainstream to premium selections, catering to a broad audience. The accessibility of whiskies in supermarkets has contributed to the overall market growth, as consumers are likely to make impulse purchases when they encounter whiskies in their routine shopping trips. With the increasing focus on expanding the spirits section in supermarkets, this distribution channel is anticipated to continue thriving, appealing to both casual consumers and more discerning whisky enthusiasts seeking variety.

Bars & Restaurants:

Bars and restaurants are essential for the on-premise consumption of whiskies, serving as venues where consumers can enjoy their favorite spirits in a social setting. The cocktail culture has revitalized interest in whisky, with bartenders crafting innovative cocktails that highlight different whisky styles. Establishments that focus on craft cocktails are particularly beneficial for whisky brands, as they showcase unique offerings and promote brand awareness among consumers. As the dining and nightlife sectors recover post-pandemic, the bars and restaurants distribution channel is expected to flourish, providing a significant platform for whisky sales and consumer engagement.

By Ingredient Type

Corn:

Corn is the primary grain used in the production of bourbon whisky, which is known for its sweet and smooth flavor profile. Corn-based whiskies dominate the American whisky market, particularly in the southern United States where bourbon is primarily produced. The use of corn provides whiskies with a characteristic richness and body that appeals to a wide audience. As the bourbon segment continues to grow, the demand for corn-based whiskies will likely increase, driven by both domestic consumption and international exports. The versatility of corn as an ingredient contributes to the ongoing popularity of bourbon and its variations in the market.

Rye:

Rye grain is a key ingredient in the production of rye whisky, offering a distinct spiciness that differentiates it from corn-based whiskies. The use of rye has been gaining traction, particularly among consumers who appreciate bold flavors in their spirits. The resurgence of rye whisky in recent years is indicative of changing consumer preferences, as more individuals seek out unique and artisanal spirits. The growth of craft distilleries has further increased the availability of rye whiskies, enabling consumers to explore a range of flavor profiles. As interest in rye continues to rise, this ingredient type is expected to play an important role in the North American Whiskies Market.

Barley:

Barley is a crucial ingredient in the production of both single malt and blended whiskies, contributing to the overall flavor complexity of the final product. Barley-based whiskies are often associated with traditional whisky production and have a strong following among enthusiasts. The distinct maltiness and adaptability of barley as an ingredient allow distillers to create a wide range of flavor profiles, appealing to diverse consumer preferences. As whisky drinkers become more knowledgeable and adventurous, the demand for barley-based whiskies is expected to grow, particularly in the craft segment, where producers experiment with different malting techniques and aging processes.

Wheat:

Wheat whisky offers a softer and smoother flavor profile compared to its corn and rye counterparts, making it an appealing option for consumers seeking a milder spirit. Wheat as an ingredient is often used in blends to complement the flavors of other grains, enhancing the overall complexity. The growing interest in diverse whisky offerings has led to increased visibility for wheat whiskies, particularly among craft distillers who are experimenting with various grain combinations. As consumer preferences continue to evolve, wheat whiskies are likely to capture a segment of the market focused on smoothness and drinkability, appealing to those who may be new to whisky consumption.

Malted Barley:

Malted barley is integral to the production of many whiskies, especially single malts. The malting process enhances the grain's natural sugars, contributing to the fermentation process and resulting in complex flavor profiles. Malted barley whiskies are celebrated for their rich aromas and deep flavors, often showcasing notes of fruit, spice, and oak. As whisky enthusiasts seek out premium and aged expressions, the demand for malted barley whiskies is likely to increase. The craft whisky movement has embraced malted barley, allowing smaller producers to create distinctive products that appeal to discerning consumers. This segment is expected to thrive as the appreciation for quality and craftsmanship in whisky continues to grow.

By Region

The North American Whiskies Market is primarily concentrated in two key regions: the United States and Canada. The United States dominates the market, accounting for approximately 80% of the total market share, driven by the substantial production of bourbon and rye whiskies, which have garnered significant national and international acclaim. The U.S. market is characterized by a robust craft distilling movement, with thousands of small-scale distilleries contributing to the diverse landscape of whisky offerings. Additionally, the U.S. whisky market is projected to grow at a CAGR of 4.8% during the forecast period due to an increasing consumer willingness to explore premium and artisanal whiskies, coupled with a growing cocktail culture.

Canada, while smaller in market size, plays a vital role in the North American Whiskies Market, accounting for the remaining 20% of market share. Canadian whisky, known for its smoothness and versatility, has seen steady growth, particularly among consumers seeking lighter options. The Canadian segment of the market is expected to experience a CAGR of 3.5% from 2025 to 2035, driven by a growing interest in locally produced spirits and innovative blends. As more Canadian distilleries emerge, the market is likely to expand both domestically and internationally, positioning Canada as a competitive player in the global whisky landscape. Overall, the North American Whiskies Market is well-positioned for growth, driven by strong consumer demand and evolving preferences.

Opportunities

One of the most significant opportunities in the North American Whiskies Market lies in the rising trend of premiumization. Consumers are increasingly inclined to seek out high-quality, artisanal spirits that offer unique flavor profiles and authentic production methods. This shift in consumer preferences presents an opportunity for both established brands and emerging craft distilleries to capture market share by emphasizing quality and craftsmanship in their products. By investing in marketing strategies that promote the story behind their whiskies, producers can connect with consumers on a deeper level, fostering brand loyalty and encouraging exploration within the whisky category. Additionally, the growing interest in whisky tourism, where consumers seek out distilleries for tastings and tours, can further bolster the market, driving revenue and brand recognition.

Another promising opportunity is the expansion of e-commerce platforms and digital marketing strategies. As consumer behaviors shift towards online shopping, whisky producers can capitalize on this trend by establishing a strong online presence and utilizing digital marketing to reach wider audiences. By creating engaging content that highlights their products, distilleries can attract new consumers and enhance brand visibility. Collaborations with online retailers and leveraging social media platforms can facilitate direct-to-consumer sales, ultimately leading to increased market penetration. Furthermore, the rise of subscription services that offer curated whisky selections provides an avenue for brands to reach consumers who are eager to explore new products, thereby enhancing overall market growth.

Threats

The North American Whiskies Market faces several threats that could impede growth. One of the most pressing concerns is the increasing competition from alternative alcoholic beverages, such as craft beers, wines, and flavored spirits. As consumer preferences evolve, there is a risk that whisky may lose market share to these alternatives, particularly among younger demographics who may not yet have developed a strong affinity for whisky. Additionally, fluctuations in raw material prices, such as grains and oak barrels, can impact production costs and pricing strategies. Distilleries must navigate these challenges while maintaining product quality and competitiveness in the market.

Another significant threat to the whisky market is the imposition of stringent regulations and taxation policies. Governments may increase taxes on alcoholic beverages, affecting consumer pricing and purchasing behaviors. Regulatory changes related to production standards and labeling may also create hurdles for producers, particularly smaller craft distilleries that may struggle to comply with complex regulations. In addition, global trade tensions and tariffs on imported whisky can disrupt supply chains and impact market dynamics. To mitigate these threats, the industry must remain adaptable and proactive in advocating for favorable policies and maintaining strong relationships with consumers.

Competitor Outlook

• Diageo
• Brown-Forman Corporation
• Whisky Advocate Magazine
• Beam Suntory, Inc.
• Pernod Ricard S.A.
• MGP Ingredients, Inc.
• Heaven Hill Brands
• Canadian Club (Hiram Walker)
• Sierra Nevada Distilling Co.
• Buffalo Trace Distillery
• Tullamore D.E.W. (William Grant & Sons)
• Compass Box Whisky Company
• Jack Daniel's Distillery (Brown-Forman)
• Four Roses Distillery
• Balvenie Distillery (William Grant & Sons)

The competitive landscape of the North American Whiskies Market is characterized by a mix of established industry giants and emerging craft distilleries. Major players like Diageo and Brown-Forman Corporation dominate the market with their extensive portfolios of well-known whisky brands. These companies leverage their strong distribution networks and marketing resources to maintain a competitive edge. Additionally, they invest heavily in product innovation, launching new expressions and limited-edition releases that cater to changing consumer preferences. The focus on premiumization has led these companies to develop high-end products that resonate with whisky enthusiasts, allowing them to capture a larger share of the growing premium market segment.

Emerging craft distilleries are also making significant inroads into the North American Whiskies Market. These smaller producers often emphasize artisanal methods and local ingredients, appealing to consumers who seek authenticity and uniqueness in their spirits. Craft distilleries have the flexibility to experiment with different grains, aging processes, and flavor profiles, resulting in a diverse array of products that attract adventurous drinkers. This segment is increasingly gaining traction, as consumers look for options that reflect local heritage and craftsmanship. The competition between large brands and craft distillers ultimately benefits consumers, as it fosters innovation and variety in the whisky market.

Looking ahead, the North American Whiskies Market will likely witness continued consolidation as larger companies seek to acquire promising craft distilleries to enhance their portfolios. Strategic partnerships and collaborations between established brands and emerging distillers can also create synergies that drive growth and expand market reach. The emphasis on sustainability and responsible production practices will shape the future of the industry, with consumers leaning towards brands that align with their values. Overall, the competitive landscape is dynamic, and companies must remain agile and responsive to market trends to thrive in this evolving environment.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Diageo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Beam Suntory, Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Heaven Hill Brands
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Pernod Ricard S.A.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Four Roses Distillery
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 MGP Ingredients, Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Brown-Forman Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Buffalo Trace Distillery
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Whisky Advocate Magazine
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Compass Box Whisky Company
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Canadian Club (Hiram Walker)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Sierra Nevada Distilling Co.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Jack Daniel's Distillery (Brown-Forman)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Tullamore D.E.W. (William Grant & Sons)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Balvenie Distillery (William Grant & Sons)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 North American Whiskies Market, By Application
    • 6.1.1 Alcoholic Beverages
    • 6.1.2 Culinary Uses
    • 6.1.3 Pharmaceutical
  • 6.2 North American Whiskies Market, By Product Type
    • 6.2.1 Bourbon
    • 6.2.2 Rye
    • 6.2.3 Tennessee
    • 6.2.4 Canadian
    • 6.2.5 Craft
  • 6.3 North American Whiskies Market, By Ingredient Type
    • 6.3.1 Corn
    • 6.3.2 Rye
    • 6.3.3 Barley
    • 6.3.4 Wheat
    • 6.3.5 Malted Barley
  • 6.4 North American Whiskies Market, By Distribution Channel
    • 6.4.1 Liquor Stores
    • 6.4.2 Online Retailers
    • 6.4.3 Duty-Free Shops
    • 6.4.4 Supermarkets/Hypermarkets
    • 6.4.5 Bars & Restaurants

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 North American Whiskies Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global North American Whiskies market is categorized based on

By Product Type

• Bourbon
• Rye
• Tennessee
• Canadian
• Craft

By Application

• Alcoholic Beverages
• Culinary Uses
• Pharmaceutical

By Distribution Channel

• Liquor Stores
• Online Retailers
• Duty-Free Shops
• Supermarkets/Hypermarkets
• Bars & Restaurants

By Ingredient Type

• Corn
• Rye
• Barley
• Wheat
• Malted Barley

By Region

• United States
• Canada

Key Players

• Diageo
• Brown-Forman Corporation
• Whisky Advocate Magazine
• Beam Suntory, Inc.
• Pernod Ricard S.A.
• MGP Ingredients, Inc.
• Heaven Hill Brands
• Canadian Club (Hiram Walker)
• Sierra Nevada Distilling Co.
• Buffalo Trace Distillery
• Tullamore D.E.W. (William Grant & Sons)
• Compass Box Whisky Company
• Jack Daniel's Distillery (Brown-Forman)
• Four Roses Distillery
• Balvenie Distillery (William Grant & Sons)