Natural Soaps Sales

Natural Soaps Sales Market Outlook

The global natural soaps market is projected to reach approximately USD 2.5 billion by 2035, with a compound annual growth rate (CAGR) of about 5.2% from 2025 to 2035. The increasing awareness concerning personal hygiene and the detrimental effects of synthetic chemicals have been the primary growth drivers for the market. The rise in consumer preference for eco-friendly and sustainable products has led manufacturers to innovate and develop natural soap products that align with these values. Additionally, the growing trend of self-care and wellness has spurred demand for natural soaps, further contributing to market expansion. Alongside this, the rising disposable income and changing lifestyles of consumers, particularly in emerging markets, are expected to foster growth opportunities in the years to come.

Growth Factor of the Market

Several factors contribute significantly to the growth of the natural soaps market. The increasing consumer inclination towards organic and chemical-free products reflects a broader trend towards healthier lifestyles. As consumers become more aware of the potential health risks associated with synthetic ingredients, the demand for natural soaps that utilize organic components continues to rise. Additionally, the enhancement of online retail platforms offers easier access to a broader range of natural soap products, further encouraging consumer purchases. The beauty and personal care industry is witnessing a shift towards sustainable practices, with many brands integrating sustainability into their core values, appealing to eco-conscious consumers. Moreover, the adaptation of various natural ingredients, such as essential oils and herb extracts, in soap formulations enhances product appeal, thus stimulating market growth.

Key Highlights of the Market

• The global natural soaps market is projected to witness strong growth due to increasing awareness regarding health and wellness.
• Bar soaps continue to dominate the market, driven by their affordability and convenience.
• Online distribution channels are expected to gain significant traction among consumers seeking natural soap products.
• Natural soaps manufactured with herbal and organic ingredients are becoming increasingly popular among millennials and Gen Z consumers.
• The Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising disposable income and increasing consumer awareness.

By Product Type

Bar Soaps:

Bar soaps have historically dominated the natural soaps market due to their long-standing presence and consumer familiarity. These products are often favored for their affordability and ease of use. With the rising trend towards organic and natural ingredients, manufacturers are increasingly producing bar soaps enriched with botanical extracts and essential oils. These products appeal to consumers looking for eco-friendly alternatives while offering similar cleaning efficacy compared to conventional soaps. The rich lather and moisturizing properties of many bar soaps further enhance their appeal, driving demand in both personal care and skincare applications.

Liquid Soaps:

Liquid soaps are gaining popularity among consumers due to their convenience and hygienic application. The formulation of liquid soaps allows for a more controlled dispensing, reducing waste and promoting better sanitation practices, especially in public and commercial spaces. These soaps often incorporate a variety of natural ingredients, such as aloe vera or shea butter, to provide additional skin benefits, including hydration and nourishment. As a result, liquid soaps have become a staple in both households and professional settings, with many brands expanding their offerings to meet the growing consumer demand for natural options.

Specialty Soaps:

Specialty soaps represent a niche segment within the natural soaps market, often crafted for specific purposes or skin types. These soaps can include formulations designed for sensitive skin, acne-prone skin, or even therapeutic uses such as aromatherapy. The unique selling proposition of specialty soaps lies in their targeted benefits, which attract consumers seeking customized skincare solutions. As awareness around skin health continues to grow, the demand for specialty soaps is expected to increase, allowing brands to differentiate themselves and capture market share through innovative formulations.

Exfoliating Soaps:

Exfoliating soaps are specifically designed to slough off dead skin cells, promoting smoother and healthier skin. These soaps often incorporate natural exfoliants, such as oatmeal, coffee grounds, or fruit seeds, appealing to consumers seeking natural remedies for skin rejuvenation. The growing emphasis on skincare routine among consumers drives the demand for exfoliating soaps, as they offer a dual function of cleansing and exfoliation. As beauty trends continue to evolve toward holistic and natural approaches, exfoliating soaps are becoming increasingly incorporated into consumers' daily skincare regimens.

Herbal Soaps:

Herbal soaps are formulated using a blend of various herbs, plants, and essential oils, providing numerous therapeutic properties. These soaps often appeal to consumers looking for products that harness the natural benefits of plants. With rising interest in holistic health and wellness, herbal soaps are increasingly favored for their perceived effectiveness and natural ingredients. Furthermore, the incorporation of traditional herbal knowledge into modern soap-making practices has led to the emergence of a diverse range of herbal soap products, thus fostering the growth of this segment within the natural soaps market.

By Application

Personal Care:

The personal care segment holds a significant share of the natural soaps market as consumers prioritize hygiene and skincare. Natural soaps are often preferred in personal care routines due to their gentle formulations free from harsh chemicals, appealing to individuals with sensitive skin. The versatility of natural soaps makes them suitable for various personal care applications, whether for handwashing, bathing, or cleansing the face. As the trend of self-care continues to gain momentum, the demand for natural personal care products, including soaps, is expected to grow substantially, encouraging more brands to launch innovative products in this category.

Skincare:

Skincare is another prominent application segment, as natural soaps are increasingly recognized for their beneficial properties. Many consumers seek out soaps that not only cleanse but also nourish and hydrate the skin. Ingredients such as shea butter and essential oils used in natural soap formulations cater to this need, providing moisturizing benefits while ensuring that the skin remains healthy. The integration of natural ingredients into skincare formulations aligns with consumer desires for products that support skin health without the adverse effects of synthetic additives. This trend is expected to drive the growth of the natural soaps market within the skincare category.

Bathing:

The bathing application of natural soaps continues to witness robust growth, driven by the increasing consumer focus on personal hygiene and wellness. Natural soaps have become a popular choice for bathing due to their rich lather and rejuvenating properties, often providing a sensory experience through appealing scents and textures. As consumers become more aware of the adverse effects of synthetic detergents, they are turning to natural alternatives that promote a relaxing and enjoyable bathing experience. This shift towards natural bathing products is anticipated to fuel demand in the market, resulting in the expansion of product offerings by manufacturers.

Aromatherapy:

Aromatherapy has emerged as a significant application area for natural soaps, enhancing the overall bathing experience by incorporating soothing scents and therapeutic benefits. Many natural soaps are infused with essential oils known for their calming or invigorating properties, appealing to consumers seeking to incorporate aromatherapy into their daily routine. As interest in holistic wellness and mental health increases, consumers are more inclined to purchase products that provide relaxation and stress relief. Thus, the aromatherapy application is expected to contribute significantly to the growth of the natural soaps market, encouraging innovation in scented soap formulations.

Others:

The 'Others' category encompasses various niche applications for natural soaps, including specialized uses such as for pets, baby care, or even household cleaning. As consumers continue to explore the versatility of natural soaps, new markets are emerging that require tailored formulations. For example, natural soaps designed specifically for pets utilize gentle ingredients to ensure cleanliness without harming the animal's skin. Similarly, natural soaps for babies are made with mild, hypoallergenic ingredients to cater to delicate skin. This segment's growth reflects the broader trend towards natural living, highlighting the adaptability of natural soaps across various consumer needs.

By Distribution Channel

Online Stores:

Online stores have become a major distribution channel for natural soaps, driven by the convenience and accessibility they offer to consumers. The growth of e-commerce platforms allows customers to browse and purchase a wider variety of natural soap products than what may be available in physical stores. Additionally, online retailers often provide detailed information about product ingredients and benefits, helping consumers make informed purchasing decisions. The COVID-19 pandemic further accelerated the shift towards online shopping, as many consumers turned to digital platforms for their personal care needs. This trend is expected to continue, with more brands investing in their online presence to capture this market segment.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a traditional yet effective distribution channel for natural soaps, offering convenience and a one-stop shopping experience for consumers. These retail formats typically feature a dedicated aisle for personal care products, including a selection of natural soaps. The presence of established brands in large retailers enhances consumer trust and provides an opportunity for shoppers to compare products directly. Additionally, many supermarkets and hypermarkets are increasingly focusing on expanding their organic and natural product selections to cater to health-conscious consumers, thus fostering growth in this channel.

Specialty Stores:

Specialty stores cater to niche markets and often focus exclusively on natural or organic products, thus becoming a preferred shopping destination for consumers seeking natural soaps. These stores typically emphasize quality and unique offerings, attracting customers who prioritize artisanal or handcrafted products. The knowledgeable staff in these specialty stores can provide personalized recommendations, enhancing the shopping experience for consumers. Furthermore, specialty stores frequently host workshops or events that educate consumers about the benefits of natural soaps, thus promoting brand loyalty and customer retention within this channel.

Pharmacies:

Pharmacies are increasingly becoming a viable distribution channel for natural soaps, particularly for products that emphasize skincare benefits and therapeutic properties. Consumers often look to pharmacies for products that cater to specific needs, such as sensitive skin or dermatological conditions, and natural soaps can fulfill these requirements. The inclusion of natural soaps in pharmacies aligns with the growing consumer awareness surrounding health and wellness, as many individuals seek out products that promote overall skin health. Furthermore, pharmacies often provide trusted brands, which can enhance consumer confidence in purchasing natural soap products.

Others:

The 'Others' category includes various alternative distribution channels such as farmer's markets, direct sales, and subscription boxes. These channels allow consumers to access unique and locally produced natural soaps, often appealing to those interested in supporting small businesses and sustainable practices. Direct sales often involve personal interactions, allowing consumers to receive personalized recommendations and better understand product benefits. Subscription boxes have gained popularity as they offer curated selections of natural products, introducing consumers to new brands and formulations they may not have discovered otherwise. These alternative channels contribute to the overall growth of the natural soaps market by diversifying the ways consumers can purchase their preferred products.

By Ingredient Type

Coconut Oil:

Coconut oil is widely recognized for its moisturizing and nourishing properties, which make it a popular ingredient in natural soaps. When incorporated into soap formulations, coconut oil helps create a rich lather while retaining moisture, making it ideal for individuals with dry skin. Additionally, the natural antibacterial properties of coconut oil contribute to its effectiveness in cleansing the skin without removing essential oils. The growing awareness of the benefits of coconut oil has prompted various brands to highlight this ingredient in their natural soap products, driving its demand in the market.

Olive Oil:

Olive oil is revered for its rich, hydrating properties and is often used in natural soap formulations to provide a gentle cleansing effect. Known for being exceptionally kind to the skin, olive oil-based soaps are particularly popular among consumers with sensitive or mature skin. The antioxidants present in olive oil contribute to skin health, promoting a natural glow and combating signs of aging. The versatility of olive oil in soap-making further encourages its use, as it can be combined with other natural ingredients to enhance the soap's overall benefits.

Shea Butter:

Shea butter is celebrated for its intensive moisturizing capabilities, making it a sought-after ingredient in natural soaps. Known for its high fatty acid content, shea butter helps to nourish and hydrate the skin, leaving it feeling soft and supple. This ingredient is particularly beneficial for individuals with dry or irritated skin, as it aids in soothing and repairing the skin barrier. The growing popularity of shea butter in the beauty and skincare industry has led to a surge in demand for natural soaps formulated with this luxurious ingredient, further cementing its position in the market.

Essential Oils:

Essential oils are frequently incorporated into natural soap formulations to impart therapeutic benefits and delightful fragrances. Each essential oil carries its unique properties, whether it be calming, invigorating, or balancing, allowing consumers to select products that align with their needs. The use of essential oils enhances the overall sensory experience of using natural soaps, appealing to consumers seeking holistic wellness solutions. As more individuals embrace aromatherapy practices, the demand for natural soaps featuring essential oils is expected to rise, driving innovation in product formulations.

Aloe Vera:

Aloe vera is widely regarded for its soothing and healing properties, making it an ideal ingredient in natural soaps aimed at promoting skin health. Known for its ability to hydrate the skin and reduce inflammation, aloe vera is particularly beneficial for individuals with sensitive or sunburned skin. The incorporation of aloe vera into natural soap formulations offers consumers a gentle cleansing experience while delivering additional skin benefits. As awareness regarding the advantages of aloe vera grows, its inclusion in natural soaps is expected to boost demand within the market.

By Region

The North American natural soaps market is anticipated to witness steady growth, propelled by increasing consumer interest in organic and natural personal care products. The region's market is projected to reach approximately USD 750 million by 2035, with a CAGR of 4.8% from 2025 to 2035. Factors such as heightened awareness about health and wellness, coupled with the convenience of e-commerce, are encouraging consumers to seek out natural alternatives to traditional soaps. The presence of established brands and a well-developed retail landscape in North America further supports the availability of a diverse range of natural soap products, thereby contributing to market growth.

In Europe, the natural soaps market is expected to maintain its significant share, driven by the region's long-standing preference for organic and sustainable products. The European market is projected to reach approximately USD 850 million by 2035, reflecting a CAGR of 5.5% from 2025 to 2035. This growth can be attributed to the rising trend of eco-consciousness among consumers, leading to increased demand for ethically sourced and environmentally friendly products. Numerous brands in Europe are focusing on transparency in their ingredient sourcing, further reinforcing consumer trust and loyalty. The robust presence of specialty stores and online market platforms in the region is also aiding the growth of natural soaps in Europe.

Opportunities

The natural soaps market presents numerous opportunities for growth and innovation, especially as consumers increasingly gravitate towards products that prioritize health and sustainability. One significant opportunity lies in product diversification, as manufacturers can explore new formulations that cater to specific skin types or concerns. For instance, introducing lines of natural soaps designed for men, children, or individuals with specific conditions (such as eczema or allergies) can capture new customer segments. Furthermore, leveraging emerging trends such as clean beauty and minimalism can resonate with eco-conscious consumers, encouraging brands to focus on transparency and simplicity in their ingredient sourcing and manufacturing practices. By aligning product offerings with current consumer preferences, companies can effectively capitalize on these evolving market dynamics.

Another promising opportunity within the natural soaps market is the potential for international expansion. As awareness around natural products grows globally, emerging markets in Asia, Latin America, and Africa present untapped potential for growth. Brands that can effectively introduce their natural soap products into these regions, while being mindful of local preferences and needs, may find significant success. Additionally, establishing partnerships with local retailers or e-commerce platforms can facilitate market entry and brand recognition. By focusing on localization and customization of products to suit different cultural preferences and skin care routines, companies can effectively broaden their reach and enhance their market presence in these burgeoning markets.

Threats

While the natural soaps market is poised for growth, several threats could pose challenges to its trajectory. One significant threat comes from the increasing competition within the personal care sector, particularly from established brands that are beginning to incorporate natural ingredients into their products. These brands often have well-established distribution networks and marketing capabilities, which can overshadow smaller, niche players in the natural soap market. Furthermore, the potential for price wars may arise as larger companies seek to capture market share, making it difficult for smaller brands to compete on pricing and remain profitable. This competitive landscape necessitates that smaller brands differentiate themselves through unique product offerings or innovative marketing strategies to maintain their presence in the market.

Additionally, fluctuating raw material costs can represent a significant restraining factor for the natural soaps market. Many natural ingredients are subject to price volatility due to varying supply and demand dynamics, weather-related disruptions, or geopolitical factors. Such fluctuations can impact production costs and, consequently, product pricing, which can deter consumers from purchasing premium-priced natural soaps. Companies must navigate these challenges by securing reliable supply chains and exploring strategic partnerships with ingredient suppliers to mitigate the effects of raw material price volatility on their business operations.

Competitor Outlook

• Dr. Bronner's
• Lush Cosmetics
• SheaMoisture
• Tom's of Maine
• Rugged & Dapper
• Plantlife
• Ethique
• Pangea Organics
• Wild Hill Botanicals
• Weleda
• Alba Botanica
• Burt's Bees
• Olay
• Pure Fiji
• Kahuna Bay

The competitive landscape of the natural soaps market is characterized by a mix of established brands and emerging players, each striving to capture a share of the growing consumer demand for eco-friendly and organic personal care products. The market features diverse offerings, ranging from artisanal, handcrafted soaps to mass-produced options containing natural ingredients. The competition is intensifying as brands seek to differentiate themselves through unique formulations, branding strategies, and marketing approaches. Furthermore, the presence of smaller niche players often highlights the growing demand for specialty and premium products, leading larger companies to reevaluate their product lines to remain competitive.

Key players in this market, such as Dr. Bronner's and Lush Cosmetics, have built strong brand identities around sustainability and ethical sourcing, appealing to environmentally conscious consumers. Dr. Bronner's, for example, focuses on fair trade practices and organic ingredients, resonating with consumers who prioritize social responsibility. Lush Cosmetics emphasizes its commitment to fresh, high-quality ingredients while avoiding animal testing, positioning itself as a leader in the natural beauty sector. These established brands often leverage their marketing prowess and consumer loyalty to maintain a competitive edge.

Emerging players like Ethique and Wild Hill Botanicals are gaining traction by focusing on innovation and sustainability. Ethique, known for its solid shampoo bars, has expanded its product line to include natural soaps, catering to consumers seeking zero-waste alternatives. Wild Hill Botanicals prides itself on crafting small-batch, plant-based products that emphasize local sourcing and herbal knowledge, appealing to niche markets. These newcomers often capitalize on consumer trends such as clean beauty and minimalism, driving growth in the natural soaps market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Olay
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Weleda
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Ethique
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Plantlife
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Pure Fiji
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Kahuna Bay
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Burt's Bees
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 SheaMoisture
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Alba Botanica
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Dr. Bronner's
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Lush Cosmetics
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Tom's of Maine
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Pangea Organics
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Rugged & Dapper
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Wild Hill Botanicals
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Natural Soaps Sales Market, By Application
    • 6.1.1 Personal Care
    • 6.1.2 Skincare
    • 6.1.3 Bathing
    • 6.1.4 Aromatherapy
    • 6.1.5 Others
  • 6.2 Natural Soaps Sales Market, By Product Type
    • 6.2.1 Bar Soaps
    • 6.2.2 Liquid Soaps
    • 6.2.3 Specialty Soaps
    • 6.2.4 Exfoliating Soaps
    • 6.2.5 Herbal Soaps
  • 6.3 Natural Soaps Sales Market, By Ingredient Type
    • 6.3.1 Coconut Oil
    • 6.3.2 Olive Oil
    • 6.3.3 Shea Butter
    • 6.3.4 Essential Oils
    • 6.3.5 Aloe Vera
  • 6.4 Natural Soaps Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Pharmacies
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Natural Soaps Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Natural Soaps Sales market is categorized based on

By Product Type

• Bar Soaps
• Liquid Soaps
• Specialty Soaps
• Exfoliating Soaps
• Herbal Soaps

By Application

• Personal Care
• Skincare
• Bathing
• Aromatherapy
• Others

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies
• Others

By Ingredient Type

• Coconut Oil
• Olive Oil
• Shea Butter
• Essential Oils
• Aloe Vera

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Dr. Bronner's
• Lush Cosmetics
• SheaMoisture
• Tom's of Maine
• Rugged & Dapper
• Plantlife
• Ethique
• Pangea Organics
• Wild Hill Botanicals
• Weleda
• Alba Botanica
• Burt's Bees
• Olay
• Pure Fiji
• Kahuna Bay