Multi Purpose Cleaners

Multi-Purpose Cleaners Market Outlook

The global multi-purpose cleaners market is projected to reach USD 50 billion by 2035, growing at a CAGR of 5.2% during the forecast period of 2025–2035. As consumers increasingly prioritize cleanliness and hygiene, particularly in the wake of the COVID-19 pandemic, demand for versatile cleaning products continues to intensify. This surge is supported by the rising trend toward convenience in cleaning solutions, which allow consumers to tackle various surfaces and types of dirt with a single product. Furthermore, the increasing awareness of environmental sustainability has catalyzed the development of eco-friendly cleaning products, appealing to a more environmentally conscious customer base. The expansion of the e-commerce sector has also contributed significantly to market growth, enabling consumers to access a broader range of cleaner products conveniently.

Growth Factor of the Market

The multi-purpose cleaners market is primarily driven by a growing emphasis on hygiene and cleanliness in both residential and commercial settings. The recent global health crises have heightened the awareness of the importance of maintaining clean environments, leading to increased spending on cleaning products. Moreover, the shift in consumer preferences toward convenient and effective cleaning solutions has resulted in a favorable market growth landscape. Innovations in product formulations, such as the introduction of biodegradable and eco-friendly ingredients, have also contributed to market expansion, catering to an environmentally conscious consumer base. The rise in disposable incomes, particularly in emerging economies, has further fueled demand for high-quality cleaning products. Additionally, the advent of smart technologies in cleaning products is expected to create new growth opportunities for the market.

Key Highlights of the Market

• Significant growth projected in the multi-purpose cleaners market with a forecasted CAGR of 5.2%.
• Increasing consumer preference for eco-friendly and natural cleaning products.
• Expansion of e-commerce platforms facilitating wider product accessibility.
• Innovations in formulations enhancing product efficacy and safety.
• Growing demand in both residential and commercial applications, particularly post-pandemic.

By Product Type

All-Purpose Cleaners:

All-purpose cleaners are designed to tackle a variety of surfaces, making them a popular choice for consumers looking for versatility. These cleaners contain a balance of surfactants, solvents, and other cleaning agents that work efficiently to remove dirt, grease, and grime from multiple surfaces, including countertops, appliances, and floors. The convenience of using a single product for various cleaning tasks makes all-purpose cleaners particularly appealing to busy households and commercial facilities where time-saving solutions are valued. The versatility and effectiveness of this product type have contributed to its significant market share, as consumers appreciate the ability to streamline their cleaning routines.

Bathroom Cleaners:

Bathroom cleaners target specific surfaces and stains commonly found in bathrooms, such as soap scum, mildew, and hard water deposits. These products are formulated with stronger cleaning agents and often include antibacterial properties to ensure a hygienic environment. The rising awareness of hygiene, especially during the pandemic, has led to an increase in demand for bathroom cleaning solutions. Consumers are increasingly investing in effective bathroom cleaners to maintain cleanliness and combat the growth of bacteria and mold in humid environments. As a result, this segment has experienced considerable growth, appealing to both residential and commercial applications.

Kitchen Cleaners:

Kitchen cleaners are formulated to address the unique challenges of cleaning kitchen surfaces, such as countertops, sinks, and appliances, where food residues and grease are prevalent. These products often include degreasing agents and disinfectants to ensure thorough cleaning and sanitation. The importance of maintaining a clean kitchen environment, especially for food safety, has propelled the demand for effective kitchen cleaning solutions. With increasing consumer awareness regarding foodborne illnesses, kitchen cleaners are gaining prominence in both household and commercial settings, further enhancing their market growth. The rise in home cooking and food preparation has also contributed to the demand for specialized kitchen cleaning products.

Glass Cleaners:

Glass cleaners are specifically designed for cleaning glass surfaces, such as windows and mirrors, without leaving streaks or residues. These products typically contain ammonia or other specialized agents that effectively dissolve grime and fingerprints on glass surfaces. The growing demand for pristine glass surfaces in both residential and commercial applications has spurred the glass cleaner segment's growth. As consumers aim for sparkling clean windows and mirrors, the need for effective glass cleaning solutions remains high, particularly in urban areas where air pollution can lead to faster accumulation of dirt. This segment remains a vital part of the multi-purpose cleaners market due to its specialized nature.

Floor Cleaners:

Floor cleaners are designed to cater to various flooring types, including hardwood, tile, laminate, and carpets, addressing the specific cleaning needs of each surface. These products often contain specialized formulations that ensure effective dirt and stain removal while being safe for the floors. As consumers invest more in home décor and flooring options, there is a growing demand for floor cleaners that enhance the longevity and appearance of their flooring choices. Additionally, with the increasing popularity of open floor plans in modern homes, consumers are seeking effective cleaning solutions that can maintain the cleanliness of larger areas. The floor cleaners segment plays a crucial role in the overall growth of the multi-purpose cleaners market.

By Application

Residential:

The residential application segment of the multi-purpose cleaners market represents the largest share, driven by consumer demand for effective home cleaning solutions. Homeowners are continually searching for products that offer convenience, cost-effectiveness, and efficiency in their cleaning routines. The rising awareness of hygiene and cleanliness, particularly in light of recent global health concerns, has led to increased spending on cleaning products within households. Moreover, the trend of DIY cleaning solutions has gained traction, prompting manufacturers to innovate and offer concentrated multi-purpose cleaners that consumers can dilute for various uses. This segment's growth is further enhanced by the strong influence of online shopping, enabling consumers to access a wide range of cleaning products easily.

Commercial:

The commercial application segment encompasses a wide range of settings, including offices, schools, hospitals, and retail spaces. The necessity for maintaining cleanliness in these environments has driven significant demand for multi-purpose cleaners that can efficiently tackle high-traffic areas. With strict hygiene regulations in many industries, commercial establishments are increasingly investing in high-quality cleaning products to ensure a safe environment for employees and customers alike. Additionally, the trend toward sustainable practices in commercial cleaning has led businesses to adopt eco-friendly cleaning solutions, further influencing the market dynamics. The commercial segment continues to grow as businesses recognize the importance of a clean and sanitary environment.

Industrial:

The industrial application of multi-purpose cleaners focuses on specialized cleaning solutions designed for manufacturing and production environments. Industries such as automotive, food processing, and pharmaceuticals require rigorous cleaning standards to maintain safety and compliance with regulatory requirements. Multi-purpose cleaners used in industrial settings often possess strong degreasing and disinfecting capabilities to handle tough cleaning challenges. The growth of this segment is driven by the increasing need for operational efficiency and cleanliness in industrial operations. Manufacturers are developing innovative cleaning solutions that cater to the specific needs of various industries, contributing to market growth in this application area.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a dominant distribution channel for multi-purpose cleaners, providing consumers with a wide selection of cleaning products under one roof. These retail formats offer the convenience of shopping for various household necessities, including cleaning supplies, making them a preferred choice for consumers. The presence of promotional offers and discounts in these stores further attracts shoppers, driving sales volume. Additionally, supermarkets and hypermarkets often have dedicated cleaning aisles that allow consumers to explore different brands and product types, influencing purchasing decisions. This channel's robust growth can be attributed to the increasing consumer reliance on one-stop shopping experiences.

Online Stores:

The rise of e-commerce has transformed the distribution landscape for multi-purpose cleaners, offering consumers the convenience of shopping from home. Online platforms provide a plethora of options, allowing consumers to compare products, read reviews, and access exclusive discounts. The COVID-19 pandemic accelerated the shift toward online shopping, and this trend is expected to continue as more consumers embrace digital purchasing. Online retailers often offer subscription services, enabling consumers to receive regular shipments of their preferred cleaning products. This shift in consumer behavior is reshaping the market, and companies are increasingly focusing on optimizing their online presence to cater to this demand.

Specialty Stores:

Specialty stores, including health and organic product shops, cater to a niche market of consumers who prefer specific types of cleaning products. These stores often stock eco-friendly, natural, or organic cleaning solutions, appealing to environmentally conscious consumers. As awareness of the harmful effects of certain chemicals has grown, more consumers are seeking cleaner alternatives that align with their values. Specialty stores provide targeted marketing opportunities for manufacturers focusing on green and sustainable products, contributing to this segment's growth. The unique positioning of specialty stores within the cleaning products market enables them to build strong customer loyalty through curated selections.

Convenience Stores:

Convenience stores play a vital role in the distribution of multi-purpose cleaners, especially for consumers seeking quick and easy access to cleaning supplies. While these stores may have a more limited selection compared to larger retailers, they are critical for impulse purchases and last-minute cleaning needs. The busy lifestyles of many consumers create demand for accessible products that can be picked up on the go. Additionally, convenience stores often target urban areas, where consumers may prefer shorter shopping trips. The growth of this distribution channel is indicative of the changing shopping habits of consumers who prioritize accessibility and convenience.

By Ingredient Type

Chemical-Based:

Chemical-based multi-purpose cleaners are formulated using synthetic ingredients that provide effective cleaning power. These cleaners often contain surfactants, solvents, and other chemicals designed to tackle tough stains and grime effectively. Despite rising concerns about the potential health and environmental impacts of chemical-based cleaners, they continue to dominate the market due to their effectiveness and quick results. Many consumers opt for chemical-based products when dealing with challenging cleaning tasks, such as grease or heavy-duty stains. Manufacturers are also continuously working to improve the safety profiles of these products, thus aligning with evolving consumer preferences.

Natural/Organic:

The demand for natural and organic multi-purpose cleaners has surged in recent years as consumers become more environmentally conscious and health-focused. These products are often made with plant-based ingredients and essential oils, appealing to consumers looking for safer cleaning alternatives. The growing awareness of the potential health risks associated with chemical exposure has driven a shift towards natural cleaning solutions. They are increasingly available in mainstream retail settings, making them more accessible to consumers. This segment is expected to witness significant growth as more consumers prioritize eco-friendly lifestyles and seek cleaning products that reflect their values.

Antibacterial:

Antibacterial multi-purpose cleaners are formulated to kill germs and bacteria, making them especially popular in environments where hygiene is paramount. The COVID-19 pandemic has significantly boosted the demand for antibacterial cleaning products, as consumers prioritize disinfection in their cleaning routines. These cleaners are often used in high-touch areas such as kitchens and bathrooms, where the risk of germ transmission is higher. The effectiveness of antibacterial cleaners in reducing the spread of pathogens has led to their widespread adoption in both residential and commercial applications. As consumers continue to prioritize sanitation, this segment of the market is expected to maintain strong growth.

Eco-Friendly:

Eco-friendly multi-purpose cleaners are formulated with environmentally sustainable ingredients that minimize harmful effects on the planet. These products are gaining traction as consumers become more aware of the environmental impact of their purchasing decisions. Eco-friendly cleaners often utilize biodegradable ingredients and sustainable packaging, appealing to a growing segment of environmentally conscious consumers. With increasing regulations on chemical usage and a collective push for greener living, the demand for eco-friendly products is rising. This segment is projected to grow significantly as more consumers seek to reduce their carbon footprint and contribute to a healthier environment.

By Region

The North American region holds a significant share of the multi-purpose cleaners market, driven by a strong consumer focus on hygiene and cleanliness. The market in this region is projected to grow at a CAGR of 4.8% during the forecast period. The high standard of living, coupled with the increasing trend toward home cleanliness and sanitation, has led to greater spending on cleaning products. Furthermore, the dominance of well-established supermarket chains and e-commerce platforms facilitates accessibility to a diverse range of cleaning products. The trend of shifting towards natural and eco-friendly cleaning solutions is also gaining momentum in North America, reflecting the evolving consumer preferences.

In Europe, the multi-purpose cleaners market is also experiencing substantial growth, largely attributed to the increasing awareness of health and environmental sustainability. The region has a robust regulatory framework that promotes the use of eco-friendly products, driving manufacturers to innovate and offer sustainable cleaning solutions. As consumers in European countries prioritize green products, the demand for natural and organic multi-purpose cleaners has surged. The market in Europe is expected to reach USD 15 billion by 2035, accounting for a considerable portion of the global multi-purpose cleaners market. The growing trend toward convenient and efficient cleaning products across various applications further enhances the growth potential in this region.

Opportunities

The evolving consumer preferences toward eco-friendly and sustainably produced cleaning products present a significant opportunity for manufacturers in the multi-purpose cleaners market. As consumers become more conscious of the environmental impact of their purchases, there is a growing demand for natural and organic cleaning solutions. Companies that invest in the development of biodegradable and environmentally responsible products stand to gain a competitive edge in a crowded marketplace. Additionally, as the trend towards online shopping continues to rise, manufacturers can capitalize on e-commerce platforms to reach a broader audience. By optimizing their online presence and engaging in effective marketing strategies, brands can enhance their visibility and drive sales. Furthermore, the potential for product innovation, such as the introduction of smart cleaning solutions incorporating technology, offers exciting opportunities for growth in the multi-purpose cleaners market.

Another opportunity lies in the expanding commercial sector, where businesses increasingly recognize the importance of maintaining clean and hygienic environments. The demand for efficient and effective cleaning solutions in offices, schools, and healthcare facilities presents a lucrative market for multi-purpose cleaner manufacturers. By targeting this segment with tailored products that meet specific cleaning challenges, companies can tap into a growing customer base. Additionally, partnerships with commercial cleaning service providers can open new avenues for product distribution and brand visibility. The rising trend of sustainability within the business sector further supports the demand for eco-friendly cleaning solutions, creating opportunities for manufacturers to align their products with corporate environmental goals.

Threats

One of the primary threats facing the multi-purpose cleaners market is the rising competition from private label brands and generics. Retailers are increasingly launching their own branded cleaning products at lower price points, which can attract price-sensitive consumers. This trend poses a challenge for established brands that may struggle to maintain market share amid price competition. Additionally, the increasing scrutiny of product formulations and ingredient safety may lead to stricter regulations, impacting production and formulation processes. Companies that fail to adapt to evolving regulatory standards may face penalties, product recalls, or damage to their brand reputation. The proliferation of information regarding the potential health risks associated with certain cleaning chemicals may also deter consumers from purchasing specific products, creating challenges for brands reliant on traditional chemical-based cleaners.

Another significant restraining factor is the fluctuating raw material costs associated with the production of cleaning products. Variations in the prices of essential ingredients and packaging materials can impact production costs and profit margins. Manufacturers may struggle to pass these costs onto consumers without affecting sales volumes, leading to challenges in maintaining profitability. Furthermore, the growing trend toward minimalism and decluttering may influence consumer purchasing behaviors, resulting in reduced demand for cleaning products as consumers prioritize fewer items and simpler solutions for cleaning tasks. Companies will need to closely monitor market dynamics and consumer preferences to navigate these challenges effectively and maintain their market positions.

Competitor Outlook

• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• SC Johnson & Son Inc.
• Colgate-Palmolive Company
• Unilever N.V.
• Cleansing Solutions LLC
• Seventh Generation, Inc.
• Eco-Soft Inc.
• Method Products, PBC
• Burt's Bees, Inc.
• Arm & Hammer (Church & Dwight Co., Inc.)
• Clorox Company
• Henkel AG & Co. KGaA
• Henkel Consumer Goods, Inc.
• Mrs. Meyer's Clean Day (SC Johnson)

The competitive landscape of the multi-purpose cleaners market is characterized by the presence of both established multinational corporations and emerging regional players. Major companies like Procter & Gamble, Reckitt Benckiser, and Unilever dominate the market, leveraging their brand recognition, extensive distribution networks, and robust marketing strategies. These companies invest significantly in research and development to innovate and expand their product offerings, catering to the diverse needs of consumers. The battle for market share is intensified by the promotion of eco-friendly and sustainable products, as consumer preferences rapidly shift toward greener alternatives. Additionally, established players are focusing on enhancing their online presence and e-commerce capabilities to capture the growing demand in the digital space.

Emerging and niche players are also making their mark in the multi-purpose cleaners market, particularly in the eco-friendly segment. Brands like Method Products, Seventh Generation, and Eco-Soft are catering to a more health-conscious consumer base that prioritizes natural and organic ingredients. These companies often utilize innovative marketing strategies, emphasizing their commitment to sustainability and transparency in their ingredient sourcing. By carving out niche markets, these smaller companies pose a significant threat to established brands, compelling them to adapt to changing consumer preferences. The entry of private label brands and generics into the market further intensifies competition, pushing existing players to differentiate themselves through product quality, effectiveness, and brand loyalty.

In conclusion, the multi-purpose cleaners market is a dynamic and rapidly evolving landscape influenced by various factors, including changing consumer preferences, regulatory developments, and competitive pressures. Major players are continuously innovating to remain relevant, while emerging brands capitalize on the demand for cleaner, greener solutions. The competitive landscape is expected to evolve further as companies embrace sustainability, digital transformation, and consumer-centric strategies to capture market opportunities and navigate challenges effectively.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Eco-Soft Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Unilever N.V.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Clorox Company
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Burt's Bees, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Henkel AG & Co. KGaA
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Method Products, PBC
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Procter & Gamble Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 SC Johnson & Son Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Cleansing Solutions LLC
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Seventh Generation, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Colgate-Palmolive Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Henkel Consumer Goods, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Reckitt Benckiser Group plc
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Mrs. Meyer's Clean Day (SC Johnson)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Arm & Hammer (Church & Dwight Co., Inc.)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Multi Purpose Cleaners Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
    • 6.1.3 Industrial
  • 6.2 Multi Purpose Cleaners Market, By Product Type
    • 6.2.1 All-Purpose Cleaners
    • 6.2.2 Bathroom Cleaners
    • 6.2.3 Kitchen Cleaners
    • 6.2.4 Glass Cleaners
    • 6.2.5 Floor Cleaners
  • 6.3 Multi Purpose Cleaners Market, By Ingredient Type
    • 6.3.1 Chemical-Based
    • 6.3.2 Natural/Organic
    • 6.3.3 Antibacterial
    • 6.3.4 Eco-Friendly
    • 6.3.5 Others
  • 6.4 Multi Purpose Cleaners Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Online Stores
    • 6.4.3 Specialty Stores
    • 6.4.4 Convenience Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Multi Purpose Cleaners Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Multi Purpose Cleaners market is categorized based on

By Product Type

• All-Purpose Cleaners
• Bathroom Cleaners
• Kitchen Cleaners
• Glass Cleaners
• Floor Cleaners

By Application

• Residential
• Commercial
• Industrial

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Stores
• Specialty Stores
• Convenience Stores
• Others

By Ingredient Type

• Chemical-Based
• Natural/Organic
• Antibacterial
• Eco-Friendly
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• SC Johnson & Son Inc.
• Colgate-Palmolive Company
• Unilever N.V.
• Cleansing Solutions LLC
• Seventh Generation, Inc.
• Eco-Soft Inc.
• Method Products, PBC
• Burt's Bees, Inc.
• Arm & Hammer (Church & Dwight Co., Inc.)
• Clorox Company
• Henkel AG & Co. KGaA
• Henkel Consumer Goods, Inc.
• Mrs. Meyer's Clean Day (SC Johnson)