Mouthwash

Mouthwash Market Outlook

The global mouthwash market is poised for significant growth, with a projected market size reaching approximately $6.1 billion by 2035, exhibiting a robust compound annual growth rate (CAGR) of around 5.9% during the forecast period from 2025 to 2035. This growth trajectory is primarily fueled by the increasing awareness about oral hygiene, the rising prevalence of dental disorders, and strong consumer preferences for maintaining fresh breath and oral health. Additionally, factors such as innovative product launches, expanding distribution channels, and growing disposable incomes are further propelling the demand for mouthwash products across various regions. As consumers become more health-conscious, the shift towards natural and alcohol-free mouthwash options is notably influencing market dynamics, providing a substantial impetus for the market's upward trend.

Growth Factor of the Market

The mouthwash market is experiencing accelerated growth, largely driven by escalating consumer awareness regarding the importance of oral care and hygiene. With a marked increase in dental health issues such as cavities and gum diseases, there is an accompanying rise in the demand for effective oral care products, which includes mouthwash. Additionally, the growing trend of preventive healthcare is fostering interest in products that contribute to overall wellness, further enhancing the appeal of mouthwash in everyday routines. The launch of innovative products with unique formulations targeting specific oral health issues is another critical factor propelling market growth. Furthermore, an expanding demographic of young consumers who favor trendy, health-oriented products adds to the market's momentum. The rise of e-commerce and online retailing is also facilitating broader accessibility to a variety of mouthwash products, catering to consumer preferences for convenience and variety.

Key Highlights of the Market

• The worldwide mouthwash market is expected to grow to $6.1 billion by 2035.
• CAGR of approximately 5.9% during the 2025-2035 forecast period.
• The natural and alcohol-free mouthwash segment is gaining notable traction.
• Innovative product launches and formulations are driving competitive advantage.
• Expanding distribution channels, especially online, are increasing consumer access.

By Product Type

Cosmetic Mouthwash:

Cosmetic mouthwashes are primarily designed to help in breath freshening and providing a pleasant taste, with limited antibacterial properties. These products are highly favored among consumers looking for immediate oral freshness rather than therapeutic benefits. They often contain flavoring agents and may include ingredients that temporarily mask bad breath without necessarily improving overall oral health. Cosmetic mouthwash is widely marketed towards everyday consumers and is commonly found in retail outlets, making it an accessible choice for oral hygiene. The cosmetic mouthwash segment has seen considerable popularity due to the increasing emphasis on aesthetics and social interactions, which often heighten the desire for fresh breath.

Therapeutic Mouthwash:

Therapeutic mouthwashes are formulated with active ingredients that provide benefits beyond breath freshening, such as reducing plaque, gingivitis, and bad breath. These products often contain components like chlorhexidine or fluoride, which have scientifically proven efficacy in promoting oral health. Therapeutic mouthwash is generally recommended by dental professionals, especially for individuals with specific dental concerns or after dental procedures. The increasing prevalence of oral health issues and a greater focus on preventive care are driving the demand for therapeutic mouthwash, making it a critical segment in the overall mouthwash market.

Natural Mouthwash:

The natural mouthwash segment is experiencing a surge in popularity, driven by the growing consumer preference for organic and chemical-free products. These mouthwashes often utilize plant-based ingredients, essential oils, and natural flavors, catering to health-conscious individuals who prefer holistic approaches to oral care. The rise of the clean beauty trend and increasing concerns over synthetic additives in traditional mouthwashes have propelled the growth of this segment. Natural mouthwashes appeal to consumers seeking effective yet gentle solutions for oral hygiene without harsh chemicals, thereby broadening the market base.

Alcohol-free Mouthwash:

Alcohol-free mouthwash products are gaining traction, particularly among consumers looking for milder options that do not cause dryness or irritation in the mouth. These mouthwashes typically contain other active ingredients that provide antibacterial benefits without the burning sensation associated with alcohol-based products. The increasing awareness about the adverse effects of alcohol on oral health and the rising demand for gentle yet effective oral care solutions are driving the growth of the alcohol-free segment. This trend is particularly prominent among younger consumers and those with sensitive oral tissues, making alcohol-free mouthwash a significant player in the market.

Herbal Mouthwash:

Herbal mouthwash has emerged as a popular choice among consumers seeking natural remedies for oral care. These products incorporate herbal extracts and traditional ingredients known for their beneficial properties, such as tea tree oil, neem, and clove oil. The rising consumer interest in herbal and Ayurveda-inspired solutions has significantly bolstered the market for herbal mouthwash, appealing particularly to those who prefer traditional methods of maintaining oral hygiene. The herbal mouthwash segment is characterized by its perception as a safer and more natural alternative, thus attracting an environmentally conscious demographic.

By Application

Dental Care:

The dental care application segment dominates the mouthwash market, as mouthwashes are frequently recommended by dental professionals as part of a comprehensive oral hygiene regimen. These products facilitate plaque control and promote gum health, making them essential for individuals seeking to prevent dental issues. With increasing dental awareness and a rise in dental clinics offering preventive care, the demand for mouthwash within dental care applications is robust. Moreover, education campaigns around the importance of maintaining oral hygiene further bolster this segment's growth, as consumers are increasingly proactive about their dental health.

Oral Hygiene:

The oral hygiene application segment encompasses the general use of mouthwash for fresher breath and overall oral cleanliness. This segment is largely influenced by consumer habits and the rising trend of daily oral care routines. Mouthwash is a popular choice for consumers seeking a quick and effective way to enhance their oral hygiene regimens, especially amid busy lifestyles. As the focus on personal grooming and hygiene intensifies, the oral hygiene segment is expected to grow steadily, driven by innovative marketing strategies that emphasize freshness and convenience.

Cosmetic:

The cosmetic application of mouthwash is centered around improving the aesthetic aspects of oral health, primarily focusing on breath freshness and teeth whitening. This segment is particularly appealing to young adults and individuals who place a high value on appearance and social interactions. As aesthetic concerns become more pronounced in today's society, the demand for cosmetic mouthwash products continues to rise. The market benefits from innovative formulations and marketing campaigns that highlight visual outcomes, making this segment a lucrative area for manufacturers and retailers alike.

By Distribution Channel

Pharmacies:

Pharmacies serve as a critical distribution channel for mouthwash products, providing consumers with easy access to a variety of oral care options. Consumers often turn to pharmacies for trusted recommendations from pharmacists, which enhances sales in this segment. The presence of mouthwash in pharmacies allows for a broader selection of therapeutic and specialized mouthwashes, appealing to health-conscious consumers who often seek professional guidance. With the increasing emphasis on health and wellness, pharmacies are likely to see continued growth in mouthwash sales as part of a holistic approach to health management.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are significant distribution channels for mouthwash, offering consumers a wide range of brands and types in a single shopping location. The convenience and accessibility of these large retail stores encourage impulse purchases, which positively impacts overall sales figures. Additionally, supermarkets often implement promotions and discounts, further attracting consumers looking for value. The expansive reach of supermarkets allows them to cater to diverse consumer preferences, making this distribution channel influential in shaping market trends.

Online Retailers:

With the rise of e-commerce, online retailers have become an increasingly dominant distribution channel for mouthwash products. The convenience of online shopping, combined with the ability to compare products, prices, and reviews, appeals to a tech-savvy consumer base. Online platforms offer a vast selection of mouthwash options, including niche and specialty products that may not be available in traditional retail locations. The COVID-19 pandemic has further accelerated this shift towards online shopping, and as consumers continue to embrace digital solutions, the online retail segment is expected to experience substantial growth in the coming years.

Convenience Stores:

Convenience stores provide a quick and accessible option for consumers seeking mouthwash products on the go. The appeal of convenience stores lies in their strategic locations and extended hours of operation, making them a favorable choice for busy individuals. While the selection may be more limited compared to larger supermarkets, convenience stores often stock popular and well-known brands that cater to the average consumer's needs. The growth of convenience stores, particularly in urban areas, further contributes to the overall expansion of the mouthwash market as consumers look for quick and easy solutions for oral hygiene.

Others:

This category includes specialized retail outlets, health and wellness stores, and direct sales. While smaller in scale compared to the aforementioned channels, these outlets often cater to niche markets and specific consumer preferences. For instance, health and wellness stores may carry organic or herbal mouthwash options targeting health-conscious consumers. As trends towards personalized and tailored products grow, this segment may see increased importance in the overall mouthwash market, with unique offerings that cater to specific consumer desires.

By Ingredient Type

Fluoride:

Fluoride mouthwashes are widely recognized for their efficacy in strengthening tooth enamel and reducing the risk of cavities. These products often appeal to consumers concerned about dental health, especially those with a history of dental issues. Dentists frequently recommend fluoride mouthwash as part of a comprehensive oral care routine, contributing to its popularity in the market. The growing emphasis on preventive dental care and the rising awareness of fluoride's benefits are driving demand for these products, solidifying their position as a critical ingredient type in the mouthwash market.

Chlorhexidine:

Chlorhexidine is an active ingredient often found in therapeutic mouthwash formulations, known for its strong antibacterial properties. It is particularly effective in combating gingivitis and maintaining oral health. Chlorhexidine mouthwash is frequently prescribed by dental professionals for patients undergoing specific treatments or those with periodontal disease. The increasing prevalence of oral health issues and the growing focus on professional oral care are driving the demand for chlorhexidine-based mouthwash products. This ingredient type is expected to maintain a significant position in the market due to its proven efficacy.

Essential Oils:

Essential oils are increasingly being incorporated into mouthwash formulations due to their natural antibacterial and antimicrobial properties. Products containing essential oils often appeal to health-conscious consumers looking for alternative solutions to traditional mouthwashes. These formulations may include ingredients like peppermint, tea tree oil, and eucalyptus, which not only offer oral health benefits but also provide a refreshing flavor. The rise of the natural and holistic wellness trend is further propelling the demand for mouthwash that includes essential oils, making this ingredient type a growing segment of the market.

Cetylpyridinium Chloride:

Cetylpyridinium chloride (CPC) is an effective antibacterial agent used in various mouthwash formulations to help reduce plaque and promote oral health. This ingredient is particularly appealing to consumers who prioritize oral hygiene and seek effective solutions for combating bad breath and gum disease. CPC-based mouthwash products are often marketed for their ability to provide long-lasting freshness, which resonates with today's consumers looking for dual benefits. As awareness of oral health continues to grow, the demand for mouthwash containing cetylpyridinium chloride is expected to increase.

Hydrogen Peroxide:

Hydrogen peroxide is gaining recognition in the mouthwash market for its whitening properties and effectiveness in eliminating bacterial growth. Products containing hydrogen peroxide often attract consumers interested in cosmetic enhancements, such as teeth whitening, in addition to their oral hygiene benefits. This ingredient is commonly used for its antiseptic properties, making it suitable for consumers looking to improve their overall oral health. As the dental aesthetics market expands, the inclusion of hydrogen peroxide in mouthwash formulations is likely to support growth in this segment.

By Region

The North American mouthwash market holds a prominent position, accounting for a significant share of the overall market revenue. The presence of established oral care brands, coupled with heightened awareness of dental hygiene, has driven robust sales in this region. Additionally, the increasing prevalence of dental disorders and the growing trend of preventive healthcare are contributing to the demand for mouthwash products. The North American market is projected to grow with a CAGR of around 6.5% through 2035, fueled by innovations in product formulations and a focus on personalized oral care solutions.

In Europe, the mouthwash market is characterized by a strong consumer preference for natural and organic products. The increasing demand for alcohol-free and herbal mouthwash options is reflecting a shift in consumer attitudes toward healthier choices. The European market is expected to grow alongside rising health consciousness and the introduction of innovative products that cater to diverse consumer needs. With a growing population and rising disposable incomes, regions such as Asia Pacific are emerging as significant markets for mouthwash, poised for substantial growth as consumers invest in oral hygiene practices.

Opportunities

The mouthwash market presents numerous opportunities for growth, particularly through the increasing consumer preference for natural and organic products. As health awareness rises, more consumers are inclined towards using products free from harmful chemicals, thereby creating a robust demand for natural and herbal mouthwashes. Companies can capitalize on this trend by developing innovative formulations that emphasize natural ingredients, catering to a health-conscious demographic seeking safer alternatives. Moreover, the rise of online retail and e-commerce presents a significant opportunity for brands to tap into new markets, reaching a wider customer base and facilitating direct interactions with consumers. This allows for tailored marketing strategies and customer feedback, which can be instrumental in enhancing product offerings and brand loyalty.

Another opportunity lies in expanding product offerings to target specific demographics, including children and seniors. Mouthwash formulations designed for children's tastes and needs, such as appealing flavors and lower alcohol content, can attract a younger audience and encourage early oral hygiene habits. Similarly, addressing the unique oral care challenges faced by the elderly, such as dry mouth and sensitive gums, can drive demand in this segment. Additionally, strategic partnerships with dental clinics and health professionals can enhance product credibility and visibility, fostering trust among consumers and encouraging them to incorporate mouthwash into their daily oral care routines.

Threats

Despite the growth potential, the mouthwash market faces several threats that could hinder its expansion. One of the primary challenges is the intense competition among established brands and new entrants, leading to price wars and reduced profit margins. Consumers today have a plethora of options available, which can result in brand loyalty challenges as they experiment with different products to find the best fit for their needs. Moreover, increasing regulatory scrutiny regarding the safety and efficacy of ingredients used in mouthwash formulations could pose challenges for manufacturers, particularly those relying on controversial or less understood components. This could necessitate changes in formulations that may affect product performance or consumer appeal.

Another significant threat is the potential for adverse effects and negative publicity surrounding certain ingredients commonly used in mouthwash. For instance, concerns over the long-term effects of alcohol and certain synthetic chemicals in mouthwash products have prompted many consumers to opt for natural alternatives. This shift could potentially lead to reduced sales for traditional mouthwash products. Additionally, the emergence of alternative oral care solutions, such as oil pulling and water flosser products, presents competition that could divert consumers away from conventional mouthwash. Manufacturers must continuously innovate and adapt to these changing consumer preferences and market dynamics to remain competitive.

Competitor Outlook

• Procter & Gamble Co.
• Colgate-Palmolive Company
• Johnson & Johnson
• Unilever
• GlaxoSmithKline plc
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Sunstar Suisse S.A.
• Dr. Fresh, LLC
• Dental Herb Company
• Herbalife Nutrition Ltd.
• Parodontax (part of Colgate-Palmolive)
• Reach (a brand of Johnson & Johnson)
• Oral-B (a brand of Procter & Gamble)
• Nature's Way Herbal Remedies
• Tom's of Maine (part of Colgate-Palmolive)

The competitive landscape of the mouthwash market is characterized by a diverse mix of established players and emerging brands, each striving to capture consumer attention through innovative product offerings and strategic marketing efforts. Major companies such as Procter & Gamble, Colgate-Palmolive, and Johnson & Johnson dominate the market with their extensive product portfolios that encompass a variety of mouthwash options tailored to meet diverse consumer needs. These companies continue to invest heavily in research and development to create unique formulations, which not only enhance their market position but also cater to the increasing demand for specialized oral health solutions. The strong brand equity and consumer trust held by these established companies further contribute to their competitive advantage, allowing them to navigate market challenges effectively.

Emerging brands and niche players are also gaining traction in the mouthwash market, particularly those focused on natural and organic formulations. This shift towards health-conscious and environmentally friendly products has opened avenues for smaller companies that prioritize sustainability and transparency in their ingredient sourcing. Brands like Dental Herb Company and Tom's of Maine are capitalizing on this trend by offering herbal and natural mouthwash options that appeal to a growing demographic of eco-conscious consumers. As consumers seek more personalized and authentic experiences, the demand for diverse product ranges is likely to increase, leading to a more fragmented yet dynamic competitive landscape.

In summary, the mouthwash market is poised for continued growth, driven by evolving consumer preferences, increased health awareness, and innovations in product development. Major players are expected to maintain their dominance through strategic initiatives, while emerging brands will increasingly contribute to market diversification. The trajectory of the market will heavily rely on the ability of companies to adapt to changing consumer demands, regulatory environments, and competitive pressures, ensuring that they remain relevant and appealing to a broad audience. As the mouthwash market continues to mature, it will be essential for companies to focus on sustainability, efficacy, and consumer education to secure a lasting presence in this evolving industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Dr. Fresh, LLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Johnson & Johnson
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Dental Herb Company
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 GlaxoSmithKline plc
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Sunstar Suisse S.A.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Henkel AG & Co. KGaA
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Procter & Gamble Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Herbalife Nutrition Ltd.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Church & Dwight Co., Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Colgate-Palmolive Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Nature's Way Herbal Remedies
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Oral-B (a brand of Procter & Gamble)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Reach (a brand of Johnson & Johnson)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Parodontax (part of Colgate-Palmolive)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis
  • 5.16 Tom's of Maine (part of Colgate-Palmolive)
    • 5.16.1 Business Overview
    • 5.16.2 Products & Services
    • 5.16.3 Financials
    • 5.16.4 Recent Developments
    • 5.16.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Mouthwash Market, By Application
    • 6.1.1 Dental Care
    • 6.1.2 Oral Hygiene
    • 6.1.3 Cosmetic
  • 6.2 Mouthwash Market, By Product Type
    • 6.2.1 Cosmetic Mouthwash
    • 6.2.2 Therapeutic Mouthwash
    • 6.2.3 Natural Mouthwash
    • 6.2.4 Alcohol-free Mouthwash
    • 6.2.5 Herbal Mouthwash
  • 6.3 Mouthwash Market, By Ingredient Type
    • 6.3.1 Fluoride
    • 6.3.2 Chlorhexidine
    • 6.3.3 Essential Oils
    • 6.3.4 Cetylpyridinium Chloride
    • 6.3.5 Hydrogen Peroxide
  • 6.4 Mouthwash Market, By Distribution Channel
    • 6.4.1 Pharmacies
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Online Retailers
    • 6.4.4 Convenience Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Mouthwash Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Mouthwash market is categorized based on

By Product Type

• Cosmetic Mouthwash
• Therapeutic Mouthwash
• Natural Mouthwash
• Alcohol-free Mouthwash
• Herbal Mouthwash

By Application

• Dental Care
• Oral Hygiene
• Cosmetic

By Distribution Channel

• Pharmacies
• Supermarkets/Hypermarkets
• Online Retailers
• Convenience Stores
• Others

By Ingredient Type

• Fluoride
• Chlorhexidine
• Essential Oils
• Cetylpyridinium Chloride
• Hydrogen Peroxide

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Colgate-Palmolive Company
• Johnson & Johnson
• Unilever
• GlaxoSmithKline plc
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Sunstar Suisse S.A.
• Dr. Fresh, LLC
• Dental Herb Company
• Herbalife Nutrition Ltd.
• Parodontax (part of Colgate-Palmolive)
• Reach (a brand of Johnson & Johnson)
• Oral-B (a brand of Procter & Gamble)
• Nature's Way Herbal Remedies
• Tom's of Maine (part of Colgate-Palmolive)