Motorcycle E-Call

Motorcycle E-Call Market Outlook

The global Motorcycle E-Call market is anticipated to reach a market size of approximately USD 2.4 billion by the year 2035, with a compound annual growth rate (CAGR) of around 10.2% from 2025 to 2035. This growing market can be attributed to several factors including the increasing demand for safety and security features in motorcycles, the rise of connected vehicle technology, and heightened consumer awareness about the benefits of emergency response systems. Moreover, government regulations promoting the installation of advanced safety technologies further bolster market growth. As urbanization continues to rise and more people opt for motorcycles as a primary mode of transportation, the importance of efficient communication systems such as E-Call becomes increasingly paramount.

Growth Factor of the Market

The Motorcycle E-Call market is poised for remarkable growth driven primarily by advancements in technology and consumer demand for enhanced safety features. The integration of a myriad of connectivity options, including cellular networks and Bluetooth, is making E-Call systems more accessible and user-friendly. Additionally, the increasing awareness regarding the quick response times associated with E-Call systems further propels market demand. The rising trend of smart cities where efficient emergency response systems are essential adds another layer of opportunity for growth. Moreover, the collaboration between automotive manufacturers and tech companies to develop innovative E-Call solutions is expected to positively influence the market in forthcoming years.

Key Highlights of the Market

• Increasing consumer demand for safety features in motorcycles is driving the market growth.
• Technological advancements in connectivity options are enhancing E-Call systems.
• Government regulations promoting emergency response systems support market adoption.
• The rise of smart cities creates additional opportunities for E-Call implementations.
• Collaboration between automotive manufacturers and tech firms is fostering innovative solutions.

By Product Type

Automatic E-Call Systems:

Automatic E-Call systems are gaining significant traction in the Motorcycle E-Call market due to their ability to provide instant emergency notifications without requiring manual input from the rider. These systems utilize built-in sensors that can detect accidents, and they automatically alert emergency services, significantly reducing response times. The user-friendly nature of automatic systems encourages widespread adoption among motorcycle riders who prioritize safety. With features like real-time location tracking, these systems ensure that help arrives at the right place promptly, further driving the demand for automatic solutions in the market.

Manual E-Call Systems:

Manual E-Call systems rely on the rider to initiate the emergency call, providing a more controlled option for users who may not feel comfortable with automatic systems. While they may not offer the same immediacy as their automatic counterparts, they still serve an essential purpose by enabling riders to communicate their needs directly to emergency services. This is particularly useful in scenarios where the rider may be conscious and aware of their surroundings but unable to move. The versatility of manual systems makes them an attractive option for those looking to supplement their safety toolkit.

Integrated E-Call Systems:

Integrated E-Call systems are increasingly popular due to their seamless incorporation into existing motorcycle navigation and infotainment systems. This type of E-Call system allows riders to access various functionalities, including GPS navigation, music streaming, and emergency calls, within a single interface. The integration enhances user experience and encourages riders to utilize more technological features in their vehicles. The convenience and multifunctionality of integrated systems are key attributes that positions them favorably in the competitive landscape of the motorcycle E-Call market.

Standalone E-Call Systems:

Standalone E-Call systems are designed specifically for emergency communication and do not rely on other systems or devices. Their independence makes them a reliable option for riders who wish to have a dedicated device solely for emergency purposes. These systems typically feature easy-to-use interfaces, ensuring that even in high-stress situations, the rider can promptly initiate a call for help. The reliability and focus on safety make standalone systems an appealing choice, particularly among safety-conscious consumers.

Smartphone-Based E-Call Systems:

Smartphone-based E-Call systems leverage the widespread use of mobile devices to provide an accessible and cost-effective solution for emergency calls. By using existing smartphone applications, riders can easily connect to emergency services without needing additional hardware. This approach not only lowers the entry barrier for motorcycle safety technologies but also encourages more riders to adopt E-Call functionalities. With features such as location sharing and real-time updates, smartphone-based systems are revolutionizing the way riders can access help in emergencies.

By Application

Safety and Security:

The application of E-Call systems in enhancing safety and security is one of the primary drivers of the market. With increasing road traffic incidents, motorcycle riders are more aware than ever about the need for immediate assistance in case of emergencies. E-Call systems provide peace of mind by ensuring that help can be summoned quickly during an accident. The safety application of E-Call systems not only benefits the rider but also supports efficient utilization of emergency services, contributing to overall road safety and reducing fatalities associated with motorcycle accidents.

Emergency Services:

Emergency services are a vital application for E-Call systems, as quick response times can mean the difference between life and death in critical situations. These systems automatically relay vital information such as the location and severity of an accident to emergency responders, allowing them to prepare adequately before arriving at the scene. The integration of E-Call technology into emergency response systems is enhancing the effectiveness and efficiency of emergency services, leading to increased adoption among motorcycle riders who recognize the importance of having immediate access to assistance.

Roadside Assistance:

Roadside assistance is another key application of E-Call systems that is gaining popularity among motorcycle riders. In the event of a breakdown or vehicle malfunction, E-Call systems can facilitate direct communication with roadside assistance providers. This feature enhances the overall riding experience by providing peace of mind to riders, knowing they have backup in case of unforeseen circumstances. The capacity to quickly connect with assistance not only helps minimize inconvenience but also ensures that safety is prioritized, driving growth in the market.

Vehicle Tracking:

Vehicle tracking applications of E-Call systems are becoming increasingly relevant as motorcycle theft becomes a rising concern. E-Call systems equipped with GPS tracking capabilities allow owners to monitor their motorcycles in real-time, deterring potential theft and aiding in recovery if a theft occurs. This application appeals to not only individual riders but also to insurance companies that may offer lower premiums for vehicles equipped with tracking and E-Call technologies. As a result, the vehicle tracking application fosters a dual benefit of safety and financial savings.

Others:

In addition to the aforementioned applications, E-Call systems can cater to various other scenarios such as recreational riding, fleet management, and tourism. These systems can be adapted to meet the needs of different user segments, including commercial fleets that utilize motorcycles for transportation. By providing additional features such as route optimization and real-time communication, E-Call systems can enhance the overall experience and usability for a diverse range of applications, further expanding their market reach.

By Distribution Channel

OEMs:

Original Equipment Manufacturers (OEMs) play a crucial role in the distribution of E-Call systems, as many motorcycle manufacturers are incorporating these systems into their new models. By providing E-Call solutions directly integrated into motorcycles, OEMs are ensuring that safety technologies are available to consumers straight from the factory. This channel benefits manufacturers by enhancing their product offerings, making their motorcycles more appealing to safety-conscious buyers. The increased incorporation of E-Call systems as standard features in new models is expected to significantly boost market growth.

Aftermarket:

The aftermarket distribution channel for E-Call systems offers a valuable opportunity for riders who wish to upgrade their existing motorcycles with advanced safety features. As the demand for motorcycle safety grows, many aftermarket suppliers are developing and marketing E-Call systems that can be retrofitted into older motorcycle models. This channel provides flexibility for consumers who may not want to purchase a new motorcycle but are still interested in enhancing their safety capabilities. The aftermarket segment is poised for growth as more riders recognize the importance of investing in safety technologies even for older motorcycles.

By Connectivity

Cellular Network:

Cellular network connectivity is one of the primary means through which E-Call systems communicate with emergency services. By utilizing the established cellular infrastructure, these systems can relay important information swiftly and efficiently, ensuring timely assistance during emergencies. The reliability and widespread availability of cellular networks make this connectivity option particularly attractive for E-Call systems, leading to its dominant presence in the market. As cellular technology continues to advance, it is expected that E-Call systems leveraging cellular connectivity will see even greater adoption and functionality.

Bluetooth:

Bluetooth connectivity in E-Call systems offers a seamless integration experience, allowing riders to connect their smartphones or other devices directly to the E-Call system. This capability enhances user-friendliness by enabling riders to initiate emergency calls, access navigation features, or communicate with roadside assistance through their connected devices. The flexibility offered by Bluetooth connectivity makes it a compelling option for E-Call systems, especially among tech-savvy riders who prefer to manage their emergency communications directly from their smartphones.

Wi-Fi:

Wi-Fi connectivity can also play a significant role in the functionality of E-Call systems, particularly when it comes to software updates and data transmission. E-Call systems equipped with Wi-Fi capabilities can receive real-time updates, ensuring they remain functional and equipped with the latest features. Furthermore, Wi-Fi connectivity can provide additional communication channels for riders, enabling them to access emergency services or support more effectively. As the demand for continuous connectivity grows, the incorporation of Wi-Fi into E-Call systems will likely enhance their appeal in the market.

Satellite:

Satellite connectivity is another option for E-Call systems, particularly in areas where cellular networks may be weak or non-existent. This type of connectivity ensures that riders can still access emergency services, no matter where they are located. The reliability of satellite communications makes it an attractive choice for riders who frequently travel through remote areas or off the beaten path. While generally more expensive than other connectivity options, satellite E-Call systems are essential for providing a safety net for adventurous riders who prioritize safety during their travels.

By Region

The North American region is expected to lead the Motorcycle E-Call market, accounting for nearly 35% of the global market share by 2035. The increasing demand for safety features and connected technologies, along with significant investments in research and development by OEMs, bolster the market in this area. The region's stringent regulations regarding motorcycle safety equipment further contribute to the adoption of E-Call systems. With an expected CAGR of about 11.5% during the forecast period, North America demonstrates strong potential for continued growth as more riders embrace these technologies.

In Europe, the market for Motorcycle E-Call systems is projected to experience substantial growth driven by government mandates and consumer awareness about safety. European nations are increasingly adopting regulations that require advanced safety features in vehicles, including motorcycles. As a result, the European market is expected to capture around 30% of the total market share by 2035. The increasing focus on sustainable mobility and smart city initiatives in Europe will also contribute to the growing adoption of E-Call technologies. The expected CAGR for Europe is around 9.5%, reflecting a healthy growth trajectory.

Opportunities

The Motorcycle E-Call market is rife with opportunities, particularly due to the rapid advancements in technology and growing consumer awareness around safety needs. One of the most promising opportunities lies in the growing trend of smart cities, where the integration of E-Call systems can play a pivotal role in enhancing emergency response times. As municipalities invest in infrastructure and technologies that prioritize safety, the demand for sophisticated E-Call systems is likely to rise. Furthermore, the collaboration between motorcycle manufacturers and tech companies presents substantial opportunities to innovate and create more advanced, user-friendly E-Call solutions that could further drive market adoption.

Moreover, the rise of electric motorcycles presents a unique opportunity for the E-Call market. As more consumers shift towards electric mobility, the need for safety technologies such as E-Call systems will become increasingly necessary. OEMs developing electric motorcycles can integrate these systems as standard features, not only enhancing the safety of their vehicles but also appealing to a wider customer base that values technological advancements. Additionally, the aftermarket segment offers avenues for growth, as existing motorcycle owners may look to retrofit their vehicles with modern safety features, further expanding the market landscape.

Threats

Despite the promising outlook for the Motorcycle E-Call market, several threats could hinder its growth trajectory. One of the significant challenges is the potential for cybersecurity risks associated with connected technologies. As motorcycles become increasingly interconnected, they may become vulnerable to hacking or data breaches, which could lead to a loss of consumer trust. This apprehension may deter potential buyers from adopting E-Call systems, thus slowing market growth. Additionally, the high costs associated with maintaining and upgrading E-Call technologies could pose a barrier for some consumers, particularly in regions with lower disposable incomes, affecting overall adoption rates.

Another potential restrainer for the Motorcycle E-Call market is the variability in regulatory environments across different countries. While some regions encourage the integration of safety features through stringent regulations, others may lack similar requirements, leading to inconsistent adoption rates. This disparity can create challenges for manufacturers and service providers looking to standardize E-Call systems globally. Additionally, the diverse needs and preferences of motorcycle riders mean that a one-size-fits-all solution may not suffice, necessitating tailored approaches that could complicate market entry for new players.

Competitor Outlook

• Bosch Mobility Solutions
• Continental AG
• Delphi Technologies
• Telefónica S.A.
• Vodafone Group PLC
• Verizon Communications Inc.
• TomTom International BV
• Sony Corporation
• ByBox Holdings Limited
• Tractive GmbH
• BMW Group
• Honda Motor Co., Ltd.
• Kawasaki Heavy Industries, Ltd.
• Yamaha Motor Co., Ltd.
• Harley-Davidson, Inc.

The competitive landscape of the Motorcycle E-Call market is characterized by a blend of established automotive giants and innovative tech startups. Companies such as Bosch Mobility Solutions and Continental AG lead the charge, leveraging their extensive experience in automotive safety systems to develop state-of-the-art E-Call solutions. These organizations focus on integrating advanced technologies into their products, ensuring that they remain at the forefront of the market. Additionally, firms like Vodafone and Verizon are expanding their portfolios by incorporating connectivity options into E-Call systems, further enhancing their appeal to consumers.

Moreover, tech companies like TomTom and Sony are entering the market with innovative approaches that utilize their expertise in GPS and mobile technology. TomTom, for example, is known for its advanced navigation systems, which can be seamlessly integrated into E-Call solutions, providing riders with enhanced functionalities. Similarly, Sony’s capabilities in electronics and connectivity can bring valuable improvements to the performance and usability of E-Call systems. This convergence of automotive and tech industries creates a dynamic competitive environment that is conducive to innovation and growth.

Several key players, such as BMW, Honda, and Yamaha, are also making strides by integrating E-Call systems into their motorcycles directly from the production line. These manufacturers are capitalizing on consumer demand for safety features by ensuring their vehicles come equipped with the latest emergency communication technologies. By establishing strong brand recognition and consumer trust, these companies are solidifying their positions in the market. As competition intensifies, the focus will remain on creating user-friendly, reliable, and effective E-Call solutions that not only meet regulatory standards but also exceed consumer expectations.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 BMW Group
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Tractive GmbH
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Continental AG
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Sony Corporation
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Vodafone Group PLC
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Delphi Technologies
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Harley-Davidson, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Honda Motor Co., Ltd.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 ByBox Holdings Limited
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Telefónica S.A.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Yamaha Motor Co., Ltd.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 TomTom International BV
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Bosch Mobility Solutions
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Verizon Communications Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Kawasaki Heavy Industries, Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Motorcycle E-Call Market, By Application
    • 6.1.1 Safety and Security
    • 6.1.2 Emergency Services
    • 6.1.3 Roadside Assistance
    • 6.1.4 Vehicle Tracking
    • 6.1.5 Others
  • 6.2 Motorcycle E-Call Market, By Connectivity
    • 6.2.1 Cellular Network
    • 6.2.2 Bluetooth
    • 6.2.3 Wi-Fi
    • 6.2.4 Satellite
  • 6.3 Motorcycle E-Call Market, By Product Type
    • 6.3.1 Automatic E-Call Systems
    • 6.3.2 Manual E-Call Systems
    • 6.3.3 Integrated E-Call Systems
    • 6.3.4 Standalone E-Call Systems
    • 6.3.5 Smartphone-Based E-Call Systems

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Motorcycle E-Call Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Motorcycle E-Call market is categorized based on

By Product Type

• Automatic E-Call Systems
• Manual E-Call Systems
• Integrated E-Call Systems
• Standalone E-Call Systems
• Smartphone-Based E-Call Systems

By Application

• Safety and Security
• Emergency Services
• Roadside Assistance
• Vehicle Tracking
• Others

By Connectivity

• Cellular Network
• Bluetooth
• Wi-Fi
• Satellite

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Bosch Mobility Solutions
• Continental AG
• Delphi Technologies
• Telefónica S.A.
• Vodafone Group PLC
• Verizon Communications Inc.
• TomTom International BV
• Sony Corporation
• ByBox Holdings Limited
• Tractive GmbH
• BMW Group
• Honda Motor Co., Ltd.
• Kawasaki Heavy Industries, Ltd.
• Yamaha Motor Co., Ltd.
• Harley-Davidson, Inc.