Mobility as a Service MaaS

Mobility as a Service (MaaS) Market Outlook

The global Mobility as a Service (MaaS) market is projected to reach a valuation of approximately USD 250 billion by 2035, experiencing a robust compound annual growth rate (CAGR) of around 18% during the forecast period from 2025 to 2035. This remarkable growth is driven primarily by the rising demand for integrated transportation solutions that enhance urban mobility, reduce congestion, and decrease carbon footprints. Additionally, technological advancements in mobile applications and digital payment systems have catalyzed the adoption of MaaS, creating a seamless user experience that encourages users to shift from traditional car ownership to more sustainable transport options. The increasing urbanization and changing consumer preferences towards convenience and eco-friendliness are further propelling the growth of the MaaS market. Moreover, government initiatives aimed at promoting public transportation and reducing traffic congestion are expected to significantly contribute to market expansion.

Growth Factor of the Market

The growth of the Mobility as a Service (MaaS) market is significantly influenced by several key factors. Firstly, the increasing urbanization trend has led to more people residing in cities, thus amplifying the need for efficient transportation solutions. As urban populations continue to swell, cities are facing challenges related to traffic congestion and pollution, prompting the necessity for integrated services that combine various modes of transportation. Secondly, advancements in technology, particularly in mobile applications and data analytics, enable users to access real-time information and seamless payment methods, enhancing the overall user experience. Moreover, the rising environmental concerns and governmental policies promoting sustainable transport solutions are encouraging the adoption of MaaS. The convergence of various transport services, such as ride-sharing, car-sharing, and public transit into a single accessible platform is pivotal in attracting users to shift from private vehicle ownership to shared mobility options. Lastly, the growing emphasis on mobile connectivity further influences consumer behavior, as more individuals prefer flexible and efficient modes of transportation.

Key Highlights of the Market

• The global MaaS market is set to witness a substantial CAGR of 18% from 2025 to 2035.
• Urbanization trends are driving the demand for integrated transportation solutions.
• Technological advancements in mobile applications are enhancing user experiences.
• Government initiatives aimed at promoting public transportation are crucial for market growth.
• Increased environmental concerns are leading consumers to prefer shared mobility options.

By Service Type

Ride Hailing:

Ride hailing services represent a significant segment of the MaaS market, characterized by their convenience and flexibility. These services enable users to hail a ride on-demand using mobile applications, making transportation more accessible than ever. Major players in this segment, such as Uber and Lyft, have transformed urban mobility, providing users with quick access to vehicles without the need for ownership. The growing acceptance of ride-hailing services among consumers, largely due to their cost-effectiveness compared to traditional taxi services, has encouraged further investment in this market. Additionally, the integration of ride-hailing with public transport options is enhancing the overall MaaS ecosystem, allowing users to plan multi-modal journeys seamlessly.

Car Sharing:

Car sharing has emerged as a significant component of the Mobility as a Service market. It allows individuals to rent cars for short periods, typically by the hour or day, promoting efficient use of vehicles and reducing the number of cars on the road. This service is particularly appealing in urban areas where parking is limited and costly. Companies like Zipcar and Getaround have popularized this model, offering users flexibility and convenience. The increase in environmental awareness among consumers has also contributed to the growth of car sharing, as it offers a sustainable alternative to personal vehicle ownership. Furthermore, the integration of car-sharing services within the MaaS framework enhances users' ability to access various travel options through a single platform.

Bike Sharing:

Bike sharing systems are increasingly being recognized as an essential service in the Mobility as a Service landscape. These systems provide users with convenient access to bicycles for short-term rentals, promoting healthier travel options while reducing urban congestion. The bike-sharing model has gained popularity in many cities around the world, with companies like Lime and CitiBike leading the charge. As public health initiatives encourage active transportation modes, bike sharing appeals to environmentally conscious consumers looking for sustainable commuting options. Moreover, the integration of bike sharing with other transportation services within the MaaS framework enhances urban mobility, enabling users to complete multi-modal journeys effortlessly.

Public Transport:

Public transport remains a cornerstone of the MaaS market, providing essential mobility solutions in urban areas. This segment encompasses buses, trains, subways, and trams, which serve as the backbone of public transportation networks. As cities invest in upgrading and modernizing their public transport systems, the integration of these services into the MaaS framework is becoming increasingly significant. Enhanced accessibility, real-time tracking, and digital ticketing solutions are making public transport more user-friendly, thereby encouraging higher ridership. The coordinated planning of public transport with other mobility services helps to create a holistic approach to urban transportation, catering to the diverse needs of city dwellers while promoting sustainability.

Others:

The "Others" segment within the MaaS market encapsulates a variety of services that contribute to overall mobility, such as shuttle services, ferry services, and electric scooters. This diverse group of services caters to specific user needs and preferences, enhancing the MaaS offering by providing alternatives to traditional transport modes. Electric scooters, for instance, have surged in popularity for short-distance travel, particularly in urban settings, presenting a convenient and eco-friendly mode of transport. The inclusion of these varied services within the MaaS ecosystem allows for a comprehensive approach to urban mobility, accommodating different demographics and travel purposes.

By Business Model

Business-to-Business:

The Business-to-Business (B2B) model plays a crucial role in the Mobility as a Service market, focusing on partnerships between MaaS providers and various businesses, including corporations and organizations. In this model, companies can offer transportation solutions to employees as part of their benefits package or as a means to facilitate logistics and operations. By providing integrated transportation services, businesses can enhance employee satisfaction and productivity while reducing their carbon footprint. This model also allows MaaS providers to create specialized services tailored to the needs of business clients, thus expanding their market reach and revenue opportunities.

Business-to-Consumer:

The Business-to-Consumer (B2C) model is a fundamental aspect of the MaaS market, directly catering to individual users seeking convenient and integrated transportation solutions. Through mobile applications, consumers can access various transportation services, making it easy to plan and execute their daily commutes. This model not only includes traditional ride-hailing and car-sharing services but also incorporates integration with public transport systems, ensuring users have a seamless travel experience. The B2C approach empowers consumers by offering them flexibility, transparency, and competitive pricing, ultimately driving the adoption of MaaS solutions across diverse demographics.

Consumer-to-Consumer:

The Consumer-to-Consumer (C2C) model facilitates peer-to-peer transactions, allowing individuals to share or rent their vehicles directly to other users. This model has gained traction with the rise of platforms enabling car sharing, where users can monetize their vehicles when not in use. By utilizing existing resources more efficiently, C2C platforms contribute to a reduction in the overall number of vehicles required in urban environments, promoting sustainability. This approach also provides individuals with cost-effective alternatives to traditional transportation methods, thereby enhancing the appeal of shared mobility within the MaaS market.

Consumer-to-Business:

The Consumer-to-Business (C2B) model within the MaaS framework allows individual users to provide services or resources to businesses. This could take the form of individuals offering rides or transportation services to organizations and companies looking to meet their mobility needs. This model encourages a more collaborative approach to urban transportation, promoting the idea of shared resources. By facilitating connections between consumers and businesses, C2B platforms can enhance the efficiency of transportation services while providing income opportunities for individuals. Additionally, the growing acceptance of C2B models reflects a broader shift towards collaborative consumption in the transport sector.

By Vehicle Type

Cars:

Cars remain one of the dominant vehicle types in the Mobility as a Service market due to their versatility and widespread appeal. The ability to access a wide range of vehicles on-demand allows consumers to choose the type of car that best suits their needs, whether for personal use or business purposes. Car-sharing and ride-hailing services primarily utilize cars, providing users with the convenience of travel without the burdens of ownership. Innovations in electric and hybrid vehicles are further enhancing the attractiveness of car services within the MaaS framework, appealing to environmentally conscious consumers while also complying with increasing regulations concerning emissions.

Bikes:

Bikes have gained traction as an essential mode of transport within the MaaS landscape, particularly in urban areas where traffic congestion and parking limitations are prevalent. The rise of bike-sharing programs has made bicycles more accessible, allowing users to rent bikes for short trips, which promotes an eco-friendly commuting option. Biking not only contributes to reduced carbon emissions but also encourages a healthier lifestyle among urban residents. The integration of bike services into the broader MaaS ecosystem enhances multimodal transportation options, enabling users to combine biking with other forms of transit, such as public transport or ride-hailing, for efficient travel solutions.

Scooters:

Scooters have emerged as a preferred mode of transport, especially for short urban trips, thanks to their convenience and ease of use. Electric scooters, in particular, have become popular in cities worldwide, offering a sustainable alternative to traditional vehicle ownership. Companies like Bird and Lime have pioneered scooter-sharing services, making them readily available to users through apps. The appeal of scooters lies in their ability to navigate through congested urban areas quickly, providing users with a flexible and fun commuting option. Integrating scooters into the MaaS framework allows for a broader range of travel solutions, catering to diverse user preferences.

Others:

The "Others" category in the vehicle type segment includes various unconventional transport options that complement traditional mobility solutions. This may encompass electric bikes, hoverboards, and even shared vans or shuttle services for larger groups. These alternative vehicles cater to specific user needs and preferences, enhancing the overall MaaS offering. The rise of innovative mobility solutions in this category reflects the evolving landscape of urban transportation, as consumers increasingly seek diverse options that align with their lifestyles. Incorporating these varied vehicle types into the MaaS ecosystem can improve the connectivity and accessibility of transportation services across urban environments.

By Technology

Mobile Apps:

Mobile applications are the cornerstone of the Mobility as a Service market, serving as the primary interface through which users access various transportation services. These apps provide real-time information, allowing users to plan their journeys effectively by integrating multiple modes of transport. Features like GPS tracking, booking options, and user-friendly interfaces enhance the overall user experience, making it convenient for individuals to navigate urban environments. As technology continues to evolve, mobile apps are incorporating advanced features such as artificial intelligence and machine learning to optimize route planning and improve service efficiency, which is essential for the sustained growth of the MaaS ecosystem.

Payment Integration:

Payment integration is a critical technological component within the Mobility as a Service landscape, facilitating seamless financial transactions for users across various transportation services. By offering multiple payment options—such as credit cards, digital wallets, and even cryptocurrencies—MaaS platforms enhance user convenience and engagement. The adoption of contactless payment solutions has become increasingly vital, particularly in the post-pandemic era, as consumers prioritize health and safety. Furthermore, integrating payment systems within mobile apps simplifies the booking process, enabling users to complete transactions effortlessly and encouraging the use of integrated services within the MaaS framework.

Route Planning:

Effective route planning is fundamental to enhancing the user experience in the Mobility as a Service market. Advanced algorithms and real-time data analytics are employed to optimize travel routes, taking into account factors such as traffic conditions, public transport schedules, and user preferences. By providing users with efficient route options, MaaS platforms can minimize travel times and maximize convenience. The integration of route planning tools within mobile apps empowers users to make informed decisions about their journeys, encouraging them to adopt multi-modal transport options. As technological advancements continue to improve route planning capabilities, this segment is expected to play a crucial role in the growth of the MaaS market.

Others:

The "Others" category within the technology segment encompasses various innovative features that enhance the overall MaaS experience. This may include advanced analytics for service providers to assess demand patterns and optimize resource allocation, as well as machine learning algorithms to predict user preferences. Moreover, improvements in connectivity technologies, such as 5G, are facilitating more efficient data transfer, further enhancing real-time tracking and communication between users and service providers. These technological advancements not only improve operational efficiencies but also contribute to a more seamless and satisfying user experience within the MaaS ecosystem.

By Region

The Mobility as a Service market exhibits diverse trends across various regions, significantly influenced by local transportation needs and regulatory frameworks. In North America, the MaaS market is expected to achieve a CAGR of 15% over the forecast period, driven primarily by the rapid adoption of ride-hailing services and strong investments in urban mobility solutions. The increasing emphasis on reducing traffic congestion and environmental impacts has prompted cities to explore integrated transport solutions, leading to collaborative partnerships between public and private sectors. Major cities such as New York, Los Angeles, and Chicago are spearheading the MaaS initiatives, which is likely to shape the region's transport landscape in the coming years.

Europe is anticipated to remain a prominent market for Mobility as a Service, accounting for approximately 35% of the global market share by 2035. The region's strong commitment to sustainability and emissions reduction objectives has catalyzed the adoption of integrated transport solutions. Initiatives such as the European Commission's "Mobility as a Service" framework are fostering collaboration among various stakeholders, including public transport operators, mobility service providers, and technology developers. Countries like Germany, France, and the UK are leading the charge in implementing MaaS strategies, driven by strong governmental support and a growing public awareness of sustainable transport alternatives. While Asia Pacific is projected to witness rapid growth due to urbanization and technological advancements, it is crucial that the overall regional split aligns with the global market parameters.

Opportunities

The Mobility as a Service market presents numerous opportunities for growth and innovation across various sectors. One significant opportunity lies in the expansion of integrated transport solutions in developing regions, where urbanization is rapidly increasing. As cities in Asia, Africa, and Latin America grow, there is a pressing need for efficient and affordable transportation systems. By leveraging technology to create comprehensive MaaS platforms that incorporate local needs and preferences, service providers can tap into vast, untapped markets. Additionally, partnerships between private companies and local governments can facilitate the development of sustainable transportation infrastructure, creating a win-win situation for both parties while addressing the urban mobility challenges faced in these regions.

Another promising opportunity within the MaaS market is the growing trend of electric and autonomous vehicles. As technology continues to advance, the integration of electric vehicles into the MaaS ecosystem is expected to gain momentum, catering to the increasing demand for eco-friendly transport alternatives. Furthermore, the development of autonomous vehicles presents a unique chance to revolutionize the transportation landscape, enhancing mobility options for users while reducing operational costs for service providers. By capitalizing on these technological advancements, businesses can position themselves at the forefront of the MaaS revolution, offering cutting-edge solutions that align with consumer preferences and sustainability goals.

Threats

The Mobility as a Service market faces several challenges that could impede its growth trajectory. One significant threat is the regulatory landscape, which varies widely across different regions and can present complexities for service providers. Stricter regulations regarding ride-hailing, car-sharing, and other mobility services may create barriers to entry for new players and limit the growth potential of existing companies. Additionally, the rapid pace of technological advancements poses a challenge for market participants to keep up, as they must continuously innovate and adapt their offerings to meet evolving user demands. Furthermore, the presence of established competitors and new entrants can lead to an increasingly crowded marketplace, intensifying competition and potentially driving prices down.

Another potential threat to the MaaS market is the public's resistance to adopting new mobility solutions. While convenience and accessibility are appealing, some consumers may be hesitant to relinquish traditional vehicle ownership in favor of shared mobility options. Concerns regarding safety, reliability, and the overall user experience can hinder the widespread acceptance of MaaS. Building consumer trust through improved service quality and safety measures is essential for overcoming this barrier. Moreover, external factors such as economic downturns or public health crises can disrupt transportation systems and adversely impact the MaaS market, highlighting the need for resilience and adaptability among service providers.

Competitor Outlook

• Uber Technologies, Inc.
• Lyft, Inc.
• Zipcar, Inc.
• Getaround, Inc.
• Lime
• Bird
• Daimler AG (Car2Go)
• CityScoot
• Grab Holdings Inc.
• Ola Cabs
• Public Transport Victoria (PTV)
• Car2Go
• Mobike
• Ford Smart Mobility
• ReachNow

The competitive landscape of the Mobility as a Service market is characterized by a dynamic mix of established players and emerging startups, each vying to carve out their niche in this rapidly evolving sector. Major companies like Uber and Lyft dominate the ride-hailing segment, leveraging their extensive user base and advanced technology to provide seamless transportation solutions. These companies are continuously innovating, integrating additional services and improving user experiences to retain their competitive edge. Meanwhile, car-sharing and bike-sharing platforms like Zipcar and Lime are also gaining traction, appealing to consumers seeking more sustainable and cost-effective transportation alternatives. As the MaaS ecosystem continues to expand, collaboration between these companies and local governments will be vital in shaping the future of urban mobility.

In addition to ride-hailing and car-sharing giants, numerous other players contribute to the MaaS landscape, including public transport operators and emerging mobility startups. These companies are focusing on enhancing last-mile connectivity by integrating their services into the broader MaaS framework. For instance, public transport agencies are partnering with MaaS platforms to offer users a comprehensive view of available transportation options, facilitating seamless travel. Moreover, companies specializing in electric scooters and bikes are also making significant strides, as they offer consumers eco-friendly alternatives for short-distance commuting. The growing emphasis on sustainability within the urban transportation sector will encourage these stakeholders to collaborate and innovate further.

As the Mobility as a Service market continues to evolve, several key players are leading the charge, shaping the future of urban mobility. Uber Technologies, Inc. remains at the forefront, constantly adapting its business model to include a range of integrated services beyond ride-hailing. The company is investing in autonomous vehicle technology and exploring partnerships with public transport providers to create a comprehensive MaaS ecosystem. Another significant player, Lyft, Inc., is actively expanding its service offerings and developing innovations to improve user experiences, positioning itself as a strong competitor in the market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Bird
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Lime
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Car2Go
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Mobike
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Ola Cabs
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 ReachNow
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 CityScoot
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Lyft, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Zipcar, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Getaround, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Grab Holdings Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Daimler AG (Car2Go)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Ford Smart Mobility
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Uber Technologies, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Public Transport Victoria (PTV)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Mobility as a Service MaaS Market, By Technology
    • 6.1.1 Mobile Apps
    • 6.1.2 Payment Integration
    • 6.1.3 Route Planning
    • 6.1.4 Others
  • 6.2 Mobility as a Service MaaS Market, By Service Type
    • 6.2.1 Ride Hailing
    • 6.2.2 Car Sharing
    • 6.2.3 Bike Sharing
    • 6.2.4 Public Transport
    • 6.2.5 Others
  • 6.3 Mobility as a Service MaaS Market, By Vehicle Type
    • 6.3.1 Cars
    • 6.3.2 Bikes
    • 6.3.3 Scooters
    • 6.3.4 Others
  • 6.4 Mobility as a Service MaaS Market, By Business Model
    • 6.4.1 Business-to-Business
    • 6.4.2 Business-to-Consumer
    • 6.4.3 Consumer-to-Consumer
    • 6.4.4 Consumer-to-Business

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Mobility as a Service MaaS Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Mobility as a Service MaaS market is categorized based on

By Service Type

• Ride Hailing
• Car Sharing
• Bike Sharing
• Public Transport
• Others

By Business Model

• Business-to-Business
• Business-to-Consumer
• Consumer-to-Consumer
• Consumer-to-Business

By Vehicle Type

• Cars
• Bikes
• Scooters
• Others

By Technology

• Mobile Apps
• Payment Integration
• Route Planning
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Uber Technologies, Inc.
• Lyft, Inc.
• Zipcar, Inc.
• Getaround, Inc.
• Lime
• Bird
• Daimler AG (Car2Go)
• CityScoot
• Grab Holdings Inc.
• Ola Cabs
• Public Transport Victoria (PTV)
• Car2Go
• Mobike
• Ford Smart Mobility
• ReachNow