Mineral Supplements

Mineral Supplements Market Outlook

The global mineral supplements market was valued at approximately USD 15.2 billion in 2023 and is projected to reach around USD 25.6 billion by 2035, growing at a robust CAGR of 6.3% during the forecast period. This growth can be attributed to several factors, including the rising awareness about health and wellness among consumers, the increasing prevalence of nutritional deficiencies, and a growing trend towards preventive healthcare. Additionally, the surge in demand for dietary supplements among the aging population and the increasing inclination towards natural and organic ingredients are propelling the market forward. The COVID-19 pandemic has also heightened consumer focus on immunity-boosting products, further driving the demand for mineral supplements.

Growth Factor of the Market

One of the primary growth factors for the mineral supplements market is the increasing consumer consciousness regarding health and nutrition. With an ever-growing influx of information on the importance of dietary supplements for overall well-being, many individuals are integrating mineral supplements into their daily routines. Additionally, the rise in chronic diseases associated with nutritional deficiencies, such as osteoporosis and anemia, has drawn attention to the role of minerals in disease prevention and management. The aging population also serves as a significant driver, as older adults are at a higher risk for mineral deficiencies and often require supplements to maintain their health. Furthermore, the expanding retail landscape, including online sales and supermarkets, has improved accessibility to these products, allowing consumers to purchase mineral supplements conveniently. The trend towards fitness and wellness, spurred by social media and influencer marketing, has also encouraged consumers to adopt healthier lifestyles that include the use of supplements.

Key Highlights of the Market

• The mineral supplements market is projected to grow at a CAGR of 6.3% from 2023 to 2035.
• Calcium and Iron are currently the leading product types in the mineral supplements market.
• The dietary supplements application segment holds the largest market share, driven by health-conscious consumers.
• Online stores are rapidly becoming the preferred distribution channel, reflecting changing shopping habits.
• Asia Pacific is anticipated to witness the highest growth rate, owing to the increasing health awareness in the region.

By Product Type

Calcium:

Calcium supplements are one of the most sought-after products in the mineral supplements market due to their essential role in bone health and development. With a growing aging population and individuals increasingly concerned about osteoporosis, the demand for calcium supplements is experiencing significant growth. Calcium citrate and calcium carbonate are among the most commonly used forms, catering to various dietary needs and preferences. As research continues to highlight the benefits of calcium in reducing bone density loss, manufacturers are innovating with formulations that combine calcium with Vitamin D to enhance absorption. Additionally, the rise in plant-based diets has led to a growing interest in alternative calcium sources like fortified plant-based milk, thereby expanding the market further.

Iron:

Iron supplements are vital for individuals suffering from iron deficiency anemia, a common condition affecting populations, especially women and children. The market for iron supplements is expanding due to increasing awareness of the importance of iron in maintaining energy levels and overall health. Various forms of iron supplements, such as ferrous sulfate and ferrous gluconate, are available to cater to differing sensitivities and absorption rates. The increasing recommendation of iron supplementation during pregnancy and for athletes is propelling this segment forward. Additionally, the growing trend of personalized nutrition is leading manufacturers to develop specialized products that cater to specific demographics, further driving the demand for iron supplements.

Magnesium:

Magnesium supplements are gaining traction due to the mineral's numerous health benefits, including muscle function maintenance, energy production, and cardiovascular health. With increasing stress levels and sedentary lifestyles, many individuals are becoming aware of the importance of magnesium in supporting mental and physical well-being. The segment encompasses various forms, including magnesium oxide, magnesium citrate, and magnesium glycinate, catering to different consumer preferences and health goals. Furthermore, as the focus on holistic wellness continues to rise, magnesium is being recognized for its potential role in anxiety and stress relief, thus promoting its use in dietary regimens.

Zinc:

Zinc supplements are widely used for their immune-boosting properties. The growing emphasis on immunity, particularly in the wake of the COVID-19 pandemic, has pushed zinc to the forefront of mineral supplementation. Consumers are increasingly seeking out zinc formulations to support overall health and wellness. Zinc lozenges, capsules, and powders are among the popular delivery forms. The segment is expected to grow significantly due to rising awareness about the mineral's role in skin health and its use in treating acne and other dermatological conditions. The integration of zinc in multivitamin formulations is also driving demand as consumers prefer comprehensive solutions for their dietary needs.

Potassium:

Potassium supplements are essential for maintaining healthy muscle function, nerve signaling, and fluid balance within the body. With rising instances of hypertension and cardiovascular diseases, potassium is gaining recognition for its role in managing blood pressure. The market for potassium supplements is expanding as more consumers are becoming informed about the importance of this mineral and are seeking ways to incorporate it into their diets. Potassium chloride and potassium citrate are among the popular forms available in the market. Furthermore, the trend towards plant-based diets enriched in potassium-rich foods is influencing manufacturers to create innovative supplement options that align with these dietary preferences.

By Application

Dietary Supplements:

The dietary supplements segment is the largest application area within the mineral supplements market, driven by a growing health-conscious consumer base. Individuals are increasingly turning to dietary supplements to fill nutritional gaps and support overall health. This segment encompasses a myriad of products, including multivitamins and targeted mineral supplements. The rise of e-commerce and the accessibility of products have bolstered the sales in this segment, allowing consumers to conveniently choose supplements tailored to their needs. Furthermore, the integration of minerals into functional foods is fostering innovation, leading to new product developments that cater to modern dietary trends.

Functional Food:

Functional food applications are gaining popularity as consumers become more aware of the health benefits associated with specific foods enriched with minerals. This segment includes a variety of products, such as fortified cereals, snacks, and beverages, which are designed to provide additional health benefits beyond basic nutrition. The growing trend towards clean label products and transparency in ingredient sourcing is driving manufacturers to incorporate minerals in their formulations. As health concerns related to chronic diseases increase, consumers are increasingly opting for functional foods as a preventive measure, thereby expanding the market for mineral-enriched products.

Pharmaceuticals:

The pharmaceuticals application segment is witnessing steady growth, driven by the increasing recognition of mineral supplements in therapeutic interventions. Mineral supplements are often prescribed to manage specific health issues, such as anemia, osteoporosis, and deficiencies in pregnant women. The integration of minerals in prescription medications is an emerging trend, further bolstering this segment. As healthcare professionals continue to advocate for the use of mineral supplements in overall health management, the demand for pharmaceutical-grade mineral supplements is expected to rise. The research and development of new formulations and delivery methods are also anticipated to drive growth in this sector.

Animal Feed:

Minerals play a crucial role in animal nutrition, and the animal feed application segment is expanding rapidly as livestock owners recognize the importance of mineral supplementation for optimal animal health and productivity. Essential minerals such as calcium, phosphorus, and zinc are increasingly added to feed mixes to enhance growth, reproduction, and overall well-being in livestock. The rising demand for high-quality animal products, coupled with stringent regulations regarding animal health, is driving the growth of this segment. Additionally, pet owners are also becoming more conscious of their pets' nutrition, leading to increased consumption of mineral-enriched pet food, thereby diversifying the market.

Cosmetics:

The cosmetics industry is gradually integrating mineral supplements into skincare products due to their beneficial properties. Minerals like magnesium, zinc, and copper are being used in formulations aimed at enhancing skin health, reducing inflammation, and promoting healing. The trend of clean beauty is influencing this segment, with consumers seeking products that contain natural ingredients, including minerals. As skincare brands focus on innovative formulations and the benefits of mineral-based products, this segment is expected to witness substantial growth. The increasing demand for mineral cosmetics is also being driven by the rise in consumer awareness about the potential harmful effects of synthetic ingredients.

By Distribution Channel

Online Stores:

Online stores have emerged as a dominant distribution channel in the mineral supplements market, particularly accelerated by the COVID-19 pandemic. The convenience of online shopping, combined with an extensive range of product offerings, appeals to a broad spectrum of consumers. E-commerce platforms provide customers with the ability to compare brands, read reviews, and make informed purchasing decisions from the comfort of their homes. Additionally, several online retailers offer subscription models, further enhancing customer loyalty. As brands increasingly invest in online marketing strategies and optimize their digital presence, the online distribution channel is expected to continue its growth trajectory.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as traditional but essential distribution channels for mineral supplements, offering consumers a wide selection of brands and products under one roof. The convenience of being able to purchase supplements alongside other grocery items makes this channel particularly appealing to consumers who prefer one-stop shopping. Additionally, prominent shelf space and strategic marketing within these stores often draw attention to mineral supplements, driving impulse purchases. As health and wellness continue to gain traction, supermarkets are increasingly expanding their health food sections, creating opportunities for greater visibility and sales of mineral supplements.

Specialty Stores:

Specialty stores are key players in the mineral supplements market, catering to health-conscious consumers looking for high-quality and niche products. These stores often provide a curated selection of natural and organic supplements, which appeals to individuals who prefer clean label and sustainably sourced options. The knowledgeable staff in specialty stores can assist consumers in making informed choices based on their specific health needs. Furthermore, as the trend towards holistic health continues to grow, specialty stores are gaining popularity as trusted sources for mineral supplements, thus strengthening their position in the market.

Drug Stores:

Drug stores remain a significant distribution channel for mineral supplements, especially for products related to health and wellness. These stores offer a variety of over-the-counter supplements that can be conveniently purchased alongside prescribed medications. The accessibility of drug stores and their focus on health products make them a preferred choice for consumers seeking mineral supplements. Furthermore, the trend of increasing health awareness has led to drug stores expanding their range of dietary supplements, including minerals, thus catering to the evolving needs of consumers and contributing to the growth of this segment.

Convenience Stores:

Convenience stores are increasingly becoming a notable distribution channel for mineral supplements, particularly for on-the-go consumers. With busy lifestyles, individuals often seek quick and accessible options for health supplements. Convenience stores frequently stock essential mineral supplements in portable formats, such as single-serving packets or bars, which cater to the needs of consumers seeking quick nutrition. The growth of health-conscious consumer behavior is leading convenience stores to expand their offerings, thus increasing the availability of mineral supplements and enhancing market growth.

By Ingredient Type

Vitamins:

Vitamins are a central component of many mineral supplements, contributing to the overall health benefits these products provide. They often work synergistically with minerals to enhance absorption and effectiveness. The growing trend towards multi-nutritional supplements that combine vitamins and minerals is driving the demand for vitamin-inclusive products. Consumers are becoming increasingly aware of specific vitamin deficiencies, particularly Vitamin D, and are seeking supplements that address these gaps. Additionally, the rise of personalized nutrition is propelling manufacturers to develop formulations that offer tailored solutions, thereby expanding the market for vitamin-fortified mineral supplements.

Amino Acids:

Amino acids, often referred to as the building blocks of proteins, are integral to various mineral supplements, particularly in sports nutrition. The demand for amino acid supplements is growing as more athletes and fitness enthusiasts seek to enhance their performance and recovery. Incorporating essential amino acids into mineral formulations can improve muscle repair and promote overall health. Moreover, the increasing trend towards plant-based diets is fueling interest in amino acid supplementation, as individuals are looking for ways to ensure adequate protein intake. This segment is expected to see substantial growth as more consumers recognize the importance of amino acids in conjunction with minerals for optimal health.

Enzymes:

Enzymes are gaining recognition within the mineral supplements market for their role in aiding digestion and overall metabolic function. The integration of digestive enzymes into mineral supplements enhances nutrient absorption and digestion, making them increasingly appealing to consumers seeking holistic health solutions. As digestive health becomes a focal point for many individuals, enzyme-containing mineral supplements are emerging as essential products. The growing awareness of gut health and its connection to overall well-being is likely to propel this segment forward, as more consumers look to improve their digestive processes through supplementation.

Antioxidants:

Antioxidants are essential for combating oxidative stress and promoting overall health. The increasing awareness of the detrimental effects of free radicals on health has led to a rising demand for antioxidant-rich mineral supplements. Vitamins C and E, along with selenium and zinc, are prominent antioxidants that are commonly included in these formulations. Consumers are becoming more informed about the benefits of antioxidants in supporting immune health and preventing chronic diseases, thus driving growth in this segment. Furthermore, innovations in antioxidant delivery methods, such as liposomal formulations, are attracting health-conscious consumers, further expanding the market.

Probiotics:

Probiotics are increasingly being included in mineral supplements due to their role in maintaining gut health and enhancing the absorption of minerals. The growing focus on gut health has captured consumer interest, leading to a rise in demand for products that promote a healthy microbiome. The integration of probiotics into mineral formulations allows for synergistic benefits, making these products more appealing to consumers looking for comprehensive health solutions. Additionally, as research continues to unveil the connection between gut health and overall wellness, the market for probiotic-fortified mineral supplements is expected to continue its upward trajectory.

By Region

The mineral supplements market is witnessing significant growth across various regions, with North America holding the largest share currently. The market in North America is projected to grow at a CAGR of 5.8% from 2023 to 2035, primarily driven by the increasing health consciousness among consumers and a well-established retail infrastructure. The U.S. and Canada are leading contributors to this growth, with a rising demand for dietary supplements and increasing awareness about the benefits of mineral intake. The prevalence of chronic diseases and the aging population further bolster the demand for mineral supplements in this region.

In contrast, the Asia Pacific region is anticipated to showcase the highest growth rate during the forecast period, with a projected CAGR of 7.5%. The burgeoning middle class, rising disposable incomes, and growing health awareness are driving this expansion. Countries like China and India are witnessing increased consumption of mineral supplements, thanks to urbanization and changing lifestyles. Additionally, the influence of Western dietary habits and the rise of e-commerce platforms are facilitating greater access to mineral supplements, further enhancing market growth in the region.

Opportunities

As the mineral supplements market continues to expand, there are numerous opportunities for manufacturers and retailers to capitalize on emerging trends. One of the most significant opportunities lies in the development of personalized nutrition solutions. As consumers become more health-conscious and seek tailored products that meet their specific dietary needs, manufacturers can leverage technology and data analytics to create customized supplement offerings. This approach can enhance customer engagement and loyalty, as individuals will be more likely to choose products that align with their unique health goals. The growing demand for plant-based and organic supplements also presents a considerable opportunity for brands to innovate and diversify their product lines, catering to the evolving preferences of health-conscious consumers.

Moreover, the increasing adoption of online shopping presents a lucrative opportunity for companies in the mineral supplements market. With more consumers turning to e-commerce platforms for their supplement needs, companies can enhance their online presence and develop targeted marketing strategies to reach a broader audience. Collaborating with health and wellness influencers to promote products online can further boost visibility and sales. Additionally, as research continues to unveil the benefits of various minerals, companies have the opportunity to invest in scientific studies and clinical trials to substantiate their product claims, thereby increasing consumer trust and driving sales.

Threats

Despite the promising growth prospects, the mineral supplements market faces several threats that could impede progress. One of the primary threats is the increasing regulatory scrutiny surrounding dietary supplements. Governments and regulatory bodies are implementing stricter guidelines on the labeling, manufacturing, and marketing of these products to ensure consumer safety and prevent misleading claims. This trend poses a challenge for manufacturers who must navigate complex regulatory landscapes and may incur additional costs to comply with new standards. Additionally, the proliferation of counterfeit products and misleading information in the market can undermine consumer trust, posing a significant threat to established brands.

Another critical threat to the mineral supplements market is the potential for adverse health effects associated with excessive consumption. As consumers become more proactive about their health, there is a risk of self-diagnosing and self-medicating with supplements without proper guidance. This can lead to overconsumption of certain minerals, resulting in toxicity or negative interactions with medications. Manufacturers must prioritize consumer education and promote responsible supplement use to mitigate this risk. The presence of misinformation on social media and online platforms can further exacerbate this issue, making it essential for companies to actively engage in consumer education and provide accurate information about their products.

Competitor Outlook

• Nature's Bounty
• NOW Foods
• Garden of Life
• Solgar
• GNC Holdings, Inc.
• Herbalife Nutrition Ltd.
• Thorne Research, Inc.
• Jarrow Formulas, Inc.
• Usana Health Sciences
• NutraBio Labs, Inc.
• Vitamin Shoppe
• Spring Valley
• Optimum Nutrition
• MegaFood
• SmartyPants Vitamins

The competitive landscape of the mineral supplements market is characterized by a mix of established players and emerging brands. Companies are increasingly focusing on product innovation, quality assurance, and consumer education to differentiate themselves in a crowded marketplace. The market is witnessing a trend towards clean label products, with consumers showing a preference for supplements made from natural and organic ingredients. This shift has prompted many companies to reformulate their products and invest in transparency and sustainability in their supply chains. Additionally, the rise of e-commerce has led companies to enhance their digital marketing strategies and reach consumers through various online platforms.

Major companies like Nature's Bounty and GNC Holdings, Inc. are leveraging their extensive distribution networks and brand recognition to maintain their market positions. Nature's Bounty, for instance, has a diverse product portfolio that includes vegetarian and organic options, appealing to health-conscious consumers. GNC, on the other hand, continues to expand its retail presence while also focusing on e-commerce to tap into the growing online market. Companies such as Herbalife Nutrition are capitalizing on the trend of personalized nutrition by offering customized supplement plans to their customers, thus fostering brand loyalty and engagement.

Emerging brands like Garden of Life and Thorne Research are gaining traction by emphasizing transparency and quality in their product offerings. Garden of Life's commitment to organic and non-GMO ingredients resonates with consumers seeking natural health solutions, while Thorne Research focuses on premium formulations backed by scientific research. As the market continues to evolve, these companies must remain agile and responsive to changing consumer preferences, regulatory landscapes, and competitive dynamics to sustain their growth and capture new opportunities.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Solgar
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 MegaFood
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 NOW Foods
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Spring Valley
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Garden of Life
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Vitamin Shoppe
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Nature's Bounty
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Optimum Nutrition
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 GNC Holdings, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 NutraBio Labs, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 SmartyPants Vitamins
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Jarrow Formulas, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Thorne Research, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Usana Health Sciences
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Herbalife Nutrition Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Mineral Supplements Market, By Application
    • 6.1.1 Dietary Supplements
    • 6.1.2 Functional Food
    • 6.1.3 Pharmaceuticals
    • 6.1.4 Animal Feed
    • 6.1.5 Cosmetics
  • 6.2 Mineral Supplements Market, By Product Type
    • 6.2.1 Calcium
    • 6.2.2 Iron
    • 6.2.3 Magnesium
    • 6.2.4 Zinc
    • 6.2.5 Potassium
  • 6.3 Mineral Supplements Market, By Ingredient Type
    • 6.3.1 Vitamins
    • 6.3.2 Amino Acids
    • 6.3.3 Enzymes
    • 6.3.4 Antioxidants
    • 6.3.5 Probiotics
  • 6.4 Mineral Supplements Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Drug Stores
    • 6.4.5 Convenience Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Mineral Supplements Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Mineral Supplements market is categorized based on

By Product Type

• Calcium
• Iron
• Magnesium
• Zinc
• Potassium

By Application

• Dietary Supplements
• Functional Food
• Pharmaceuticals
• Animal Feed
• Cosmetics

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Drug Stores
• Convenience Stores

By Ingredient Type

• Vitamins
• Amino Acids
• Enzymes
• Antioxidants
• Probiotics

By Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Nature's Bounty
• NOW Foods
• Garden of Life
• Solgar
• GNC Holdings, Inc.
• Herbalife Nutrition Ltd.
• Thorne Research, Inc.
• Jarrow Formulas, Inc.
• Usana Health Sciences
• NutraBio Labs, Inc.
• Vitamin Shoppe
• Spring Valley
• Optimum Nutrition
• MegaFood
• SmartyPants Vitamins