Men’s Underwear

Men’s Underwear Market Outlook

The global men's underwear market is projected to reach approximately USD 30 billion by 2035, witnessing a compound annual growth rate (CAGR) of about 6% from 2025 to 2035. The rising awareness regarding personal grooming and the increasing focus on comfort and style among consumers are significant growth factors contributing to the expansion of this market. In addition, the rapid urbanization, coupled with the shift in fashion trends, is driving the demand for a diverse range of men’s underwear products. The growing fitness culture has also prompted an upsurge in the athletic wear category, further propelling market growth. Additionally, the increasing penetration of e-commerce platforms is making it easier for consumers to access a wide variety of products, thus fueling the overall market demand.

Growth Factor of the Market

Several key growth factors are propelling the men's underwear market forward in the coming years. Firstly, the increasing disposable incomes across various demographics are leading to higher spending on premium and branded underwear items, reflecting a shift towards quality over quantity. Secondly, the growing trend of athleisure and casual dressing has seen an uptick in the demand for functional and stylish underwear options, particularly among younger consumers who prioritize comfort. Furthermore, innovations in fabric technology and the introduction of moisture-wicking and breathable materials are enhancing the overall user experience, making modern underwear more appealing. Additionally, social media marketing and influencer collaborations are significantly impacting consumer purchasing decisions, resulting in increased visibility for new and emerging brands. Lastly, the growing emphasis on sustainability is leading many brands to explore eco-friendly materials and practices, providing them with a competitive edge in the market.

Key Highlights of the Market

• The global men's underwear market is anticipated to reach USD 30 billion by 2035.
• The market is expected to grow at a CAGR of 6% from 2025 to 2035.
• Increasing disposable incomes are driving demand for premium products.
• The athleisure trend has led to a surge in the popularity of athletic underwear.
• Sustainability initiatives are becoming a critical focus for many brands in the market.

By Product Type

Briefs:

Briefs represent a traditional style of men's underwear that is favored for its snug fit and support. This product type is characterized by its high-rise design that offers comprehensive coverage and comfort. Many consumers opt for briefs for everyday wear as they provide ease of movement and are often made from soft, breathable fabrics. The increasing trend towards minimalist styles has also contributed to the growth of the briefs segment, as consumers prioritize functionality and simplicity in their apparel. Additionally, advancements in fabric technology have led to the introduction of moisture-wicking briefs that keep the wearer dry and comfortable throughout the day, further enhancing their popularity.

Boxer Briefs:

Boxer briefs are rapidly gaining traction among men who seek a blend of support and coverage. This hybrid style combines the snug fit of briefs with the longer cut of boxers, making them a versatile choice for various activities, from lounging to athletic endeavors. The boxer briefs segment benefits from its appeal to younger demographics, as they often prefer contemporary styles that cater to both comfort and fashion. Furthermore, the availability of different print designs and color options has made boxer briefs a trendy choice among younger consumers, contributing to their growth in the market. The introduction of performance-oriented boxer briefs made from advanced materials has also enhanced their functionality for active lifestyles.

Boxers:

Boxers are known for their loose-fitting design, providing a laid-back option for men who prioritize comfort over support. This traditional style is particularly popular among those who prefer a relaxed fit and greater airflow, making them ideal for casual wear or as sleepwear. The boxers segment has seen a resurgence in popularity due to the growing trend of vintage styles and retro fashion, prompting many brands to launch collections that appeal to this aesthetic. As boxers are often available in vibrant prints and patterns, they also serve as a fashion statement, appealing to style-conscious consumers. Brands are increasingly focusing on using sustainable fabrics in boxers, catering to the environmentally conscious market segment.

Trunks:

Trunks are a modern style of men's underwear that combines the best features of briefs and boxers, characterized by a square-cut design that sits lower on the hips. This style has gained considerable popularity due to its contemporary look and comfort level, making it a favorite among younger consumers. Trunks offer a snug fit that prevents chafing and provides support, making them suitable for various activities, including workouts and sports. The growing trend of athleisure has positively impacted the trunks segment, as many consumers are looking for versatile underwear that can seamlessly transition from gym to casual settings. Additionally, the introduction of trunks in various colors and patterns has broadened their appeal, further driving market growth.

Thongs:

Thongs, although less common than other styles, have carved out a niche segment within the men's underwear market. They are favored by consumers who seek minimal coverage and prefer to avoid visible panty lines, especially when wearing tight-fitting clothing. Thongs are becoming increasingly popular among adventurous consumers who prioritize comfort and are open to trying unique styles. The emergence of fashion-forward brands has contributed to the acceptance of thongs among a broader audience, with many designs incorporating innovative materials and stylish features. As the trend towards body positivity continues, more men are embracing diverse underwear options, including thongs, leading to a gradual increase in demand for this product type.

By Application

Everyday Wear:

Everyday wear constitutes a significant portion of the men's underwear market, as consumers prioritize comfort and practicality in their daily routines. This application segment includes various styles designed for all-day wear, such as briefs, boxers, and boxer briefs, which are designed to provide maximum comfort without compromising on support. The demand for high-quality everyday underwear has increased as consumers are willing to invest in durable materials that enhance their overall experience. Key factors such as the rising awareness of personal hygiene and increasing focus on wellness also drive the everyday wear category's growth. Consequently, brands are expanding their collections to provide a diverse range of options that cater to different preferences and body types.

Athletic Wear:

The athletic wear segment is witnessing substantial growth as the fitness culture becomes more prevalent among the global population. Men are increasingly investing in specialized underwear designed to support athletic performance, including moisture-wicking and breathable fabrics that enhance comfort during workouts. This category primarily includes boxer briefs and trunks, which provide both support and flexibility. The emergence of athleisure—a fashion trend that combines athletic and leisurewear—has further escalated the demand for performance-oriented underwear. Brands are responding by developing innovative designs that cater to the needs of active individuals, often featuring enhanced support and ergonomic cuts to facilitate movement during various physical activities.

Formal Wear:

The formal wear category focuses on providing men with stylish and comfortable underwear options that are suitable for wearing under formal attire. This segment typically includes briefs and trunks designed with seamless finishes to prevent visible lines under tailored suits or dress pants. As men increasingly pay attention to their overall appearance, the demand for high-quality formal underwear has grown. The emergence of luxury brands that offer premium materials and sophisticated designs is also influencing consumer choices in this segment. Brands are leveraging technology to create lightweight and breathable formal underwear that ensures comfort throughout long workdays or special occasions.

Sleepwear:

Sleepwear is an essential component of the men’s underwear market, encompassing a range of styles designed for overnight comfort. This application segment includes boxers and loose-fitting briefs that provide ease and relaxation while sleeping. The growing awareness of the importance of sleep quality is driving demand for soft and comfortable materials, such as cotton and modal, which are favored for their breathability. As lifestyle changes promote a focus on wellness, men are more inclined to invest in sleepwear that enhances their nighttime routine. Additionally, brands are introducing stylish options that combine comfort with aesthetics, further boosting interest in this segment.

Intimate Wear:

The intimate wear segment caters to the more personal side of men's underwear, focusing on products designed for romantic occasions or private settings. This category includes thongs and other revealing styles that are often marketed for their sensual appeal. As societal norms evolve and men become more open to exploring diverse underwear choices, the demand for intimate wear has increased. Brands are capitalizing on this trend by offering luxurious materials and stylish designs that enhance the overall experience. The intimate wear segment also benefits from the rising trend of gifting, particularly during events like anniversaries or Valentine's Day, which drives sales during specific seasons.

By Distribution Channel

Online Stores:

Online stores have rapidly become a dominant distribution channel for men's underwear, driven by the convenience and accessibility they offer to consumers. E-commerce platforms allow customers to browse a wide variety of styles, brands, and price points from the comfort of their homes, making shopping for underwear more efficient. The rise of mobile shopping and targeted online marketing strategies has further accelerated growth in this channel. Many brands are now investing heavily in their online presence, providing user-friendly websites and personalized shopping experiences to attract consumers. Additionally, online sales often come with exclusive discounts and promotions, further incentivizing purchases, which explains the growing preference for online shopping in the men’s underwear market.

Department Stores:

Department stores remain a significant distribution channel for men's underwear, offering consumers a comprehensive shopping experience that combines various brands under one roof. These retail locations provide consumers with the opportunity to physically browse and try on products, which is essential for underwear purchases. The wide range of styles and brands available at department stores also allows for easy comparisons and informed decision-making. In addition, department stores often run seasonal promotions and sales, attracting consumers looking for quality products at competitive prices. As brick-and-mortar shopping continues to evolve, many department stores are also enhancing their customer experience by incorporating online shopping options, allowing them to remain relevant in a rapidly changing retail landscape.

Specialty Stores:

Specialty stores focus on unique and niche markets, providing a curated selection of men’s underwear that often includes premium or designer brands. These stores attract consumers who are willing to pay a higher price for quality, style, and exclusivity. The expertise of staff in specialty stores often enhances the shopping experience, as they can offer personalized recommendations based on individual preferences. The importance of brand identity has led many consumers to seek out specialty retailers that align with their values, such as sustainability or ethical manufacturing processes. As a result, the specialty stores segment is benefiting from a growing trend toward conscious consumerism, attracting customers who prioritize quality over quantity.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets provide an essential distribution channel for men's underwear, as they cater to a broad audience seeking convenience during their regular grocery shopping trips. These retail locations often feature a dedicated section for clothing and personal care items, allowing consumers to purchase underwear alongside their daily essentials. The competitive pricing and promotional offers frequently seen in supermarkets make it an attractive option for budget-conscious shoppers. The familiarity of these locations also instills a sense of trust among consumers, leading them to purchase underwear from established retail chains. The accessibility of supermarkets and hypermarkets plays a crucial role in meeting consumer demand for basic apparel items like underwear.

Others:

The "Others" category encompasses various alternative distribution channels, such as vending machines, pop-up shops, and direct sales from brands. While these channels may not dominate the market, they provide unique shopping experiences that cater to specific consumer needs. For example, vending machines located in gyms or public spaces can offer convenience for individuals in need of immediate purchases. Pop-up shops allow brands to engage with consumers in a dynamic environment, often tied to seasonal events or special promotions. Direct sales from brands, including subscription services, are becoming increasingly popular, as they provide curated experiences that cater to individual preferences. Overall, these alternative distribution channels contribute to the diversification of the men's underwear market.

By Material Type

Cotton:

Cotton is the most widely used material in men’s underwear due to its comfort, breathability, and softness. It is favored for everyday wear as it allows for proper air circulation, making it an ideal choice for all-day comfort. The durability of cotton also means that underwear made from this material can withstand regular washing without losing its shape or quality. Consumers appreciate the natural properties of cotton, which include hypoallergenic and moisture-absorbing qualities, enhancing overall hygiene. As sustainability becomes increasingly important to consumers, organic cotton is gaining popularity as a preferred choice, providing a more environmentally friendly option without compromising comfort.

Modal:

Modal is an emerging material in the men’s underwear market, recognized for its luxurious feel and superior moisture-wicking properties. Made from beech tree pulp, modal is incredibly soft and provides a silky touch that enhances comfort throughout the day. The fabric is also known for its breathability, making it a popular choice for athletic wear and everyday underwear alike. Modal retains color well and resists fading, allowing for vibrant designs that appeal to fashion-conscious consumers. Furthermore, the sustainable production process associated with modal has attracted environmentally aware consumers, contributing to its growing market share.

Nylon:

Nylon is a synthetic material that is increasingly used in men’s underwear, particularly in performance-oriented styles. Known for its durability and elasticity, nylon underwear can withstand rigorous activities while providing a snug fit. The moisture-wicking properties of nylon make it a popular choice for athletic wear, as it helps keep the wearer dry during workouts. Additionally, nylon is resistant to wrinkles and quick to dry, making it a convenient option for men on the go. Brands are leveraging nylon’s versatility to create a range of styles, from everyday essentials to specialized athletic underwear, catering to diverse consumer preferences.

Polyester:

Polyester is another synthetic material that has gained popularity in the men’s underwear market due to its strength and resistance to shrinking and stretching. This fabric is often blended with other materials to enhance comfort and durability. Polyester underwear is known for its moisture-wicking abilities, making it an excellent choice for active individuals. As the athleisure trend continues to rise, polyester is frequently used in athletic underwear, appealing to fitness enthusiasts who prioritize performance. The affordability of polyester has also made it a favored choice among budget-conscious consumers seeking quality underwear without breaking the bank.

Silk:

Silk is considered a luxurious material in the men’s underwear market, often associated with premium and intimate wear. Known for its softness and smooth texture, silk provides unparalleled comfort, making it an attractive option for special occasions or relaxation. The natural temperature-regulating properties of silk allow for breathability, making it suitable for varying climates. As consumers become more interested in high-end products, the demand for silk underwear is increasing, particularly among affluent demographics. Brands are increasingly incorporating silk into their collections, offering stylish designs that appeal to consumers seeking elegance and sophistication in their underwear choices.

By Region

The North American region is currently leading the men’s underwear market, accounting for nearly 35% of the total market share in 2025. This region is characterized by a strong consumer base with significant disposable income, which contributes to high spending on premium and branded underwear. The growing awareness of personal grooming and fashion trends has also led to the increasing demand for diverse styles and high-quality products. The market is projected to witness a CAGR of around 5% from 2025 to 2035, driven by innovations in fabric technologies and a surge in online shopping trends.

Europe holds the second-largest share in the men's underwear market, contributing approximately 30% to the overall market size in 2025. The region is known for its rich fashion culture and diverse consumer preferences, leading to a high demand for various styles, including luxury and designer options. The increasing focus on sustainability among European consumers is pushing brands to explore eco-friendly materials and practices, further shaping the market landscape. The Asia Pacific region is also emerging as a vital market, with a projected growth rate of 7% CAGR, driven by the expanding middle class and increasing urbanization. Countries like China and India are witnessing a surge in demand for affordable and quality underwear, providing ample growth opportunities for market players.

Opportunities

The men's underwear market presents several lucrative opportunities for brands and retailers seeking to expand their presence in this competitive landscape. One significant opportunity lies in the increasing demand for sustainable and ethically produced underwear. As consumers become more environmentally conscious, brands that adopt sustainable practices in their manufacturing processes and materials will likely attract a growing segment of eco-aware shoppers. This shift in consumer preferences opens doors for innovative product lines that utilize organic, recycled, or biodegradable materials, aligning with the values of a modern consumer base. Furthermore, the rise of e-commerce presents an opportunity for brands to tap into the online shopping trend, offering convenience and personalized experiences that enhance customer engagement and loyalty.

Additionally, the growing trend of athleisure provides a substantial opportunity for market players to introduce versatile designs that cater to both active and casual lifestyles. As more consumers seek multifunctional clothing that seamlessly transitions between different settings, brands can innovate by developing underwear that combines style, comfort, and performance. Collaborating with fitness influencers and promoting products through social media channels can further amplify this opportunity, reaching a broader audience. The men's underwear market also has the potential for international expansion, particularly in emerging markets where rising disposable incomes and changing fashion trends create new demand for quality underwear. Brands that strategically position themselves within these markets stand to benefit from the growing appetite for modern and stylish men's underwear.

Threats

The men's underwear market faces several threats that could impact its growth trajectory in the coming years. One of the primary threats is the intense competition among established brands and new entrants, leading to price wars and reduced profit margins. As more players enter the market, differentiating products becomes increasingly challenging, requiring brands to invest significantly in marketing and innovation to maintain their market share. Additionally, economic downturns or fluctuations in disposable income could lead to reduced spending on non-essential items, including clothing, thereby impacting overall sales in the underwear segment. Furthermore, the ongoing challenge of counterfeit products presents a threat to brands as consumers may unintentionally purchase low-quality imitators, damaging brand reputations.

Another critical threat is the rapid pace of changing consumer preferences and trends, which can be difficult for brands to keep up with. The men's underwear market is heavily influenced by fashion trends, and failing to adapt quickly can result in lost sales opportunities. Moreover, brands must navigate the complexities of sustainability and ethical practices, as consumers increasingly demand transparency in supply chains. Failing to meet these expectations may result in reputational damage and loss of consumer trust, negatively impacting sales. As the market continues to evolve, companies must remain vigilant and responsive to these threats to sustain growth and maintain a competitive edge.

Competitor Outlook

• Calvin Klein
• HanesBrands
• Fruit of the Loom
• Tommy Hilfiger
• Adidas
• Puma
• Jockey International
• Under Armour
• MeUndies
• Uniqlo
• Gildan
• Boxershorts
• Bonds
• DOLCE & GABBANA
• RibbedTee

The competitive landscape of the men's underwear market is characterized by the presence of both well-established brands and emerging players seeking to carve out their niche. Major brands like Calvin Klein and HanesBrands dominate the market, leveraging their strong brand recognition and extensive distribution networks to maintain their leadership positions. These companies continue to invest in innovative product development and marketing strategies that resonate with contemporary consumers, allowing them to stay relevant in an ever-changing market. The rise of e-commerce has also opened avenues for these brands to explore direct-to-consumer sales, enhancing customer engagement and loyalty. In contrast, niche brands like MeUndies are gaining traction by focusing on sustainability and customization, appealing to a growing segment of eco-conscious consumers.

Another critical aspect of the competitive landscape is the trend toward collaborations and partnerships among brands to enhance their product offerings and reach. For example, athletic brands like Under Armour and Adidas are increasingly incorporating performance-oriented features into their underwear lines, aligning with the growing demand for multifunctional products. This trend not only helps established brands stay competitive but also presents opportunities for smaller players to partner with larger companies, expanding their market reach. Moreover, the emergence of subscription services and personalized shopping experiences is reshaping consumer interactions with brands, as companies strive to create unique selling propositions that differentiate them from their competitors.

In summary, the men's underwear market is a dynamic arena shaped by evolving trends and consumer preferences. The interplay between established brands and emerging players creates a diverse competitive landscape, with each company adopting innovative strategies to capture market share. To thrive in this market, brands must remain agile, responsive to consumer demands, and committed to sustainability while leveraging technology to enhance their offerings and customer experiences. Key players such as Jockey International and Tommy Hilfiger are likely to invest heavily in research and development to stay ahead of the curve, ensuring they maintain their competitive edge in the ever-evolving men’s underwear market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Puma
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Bonds
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Adidas
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Gildan
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Uniqlo
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 MeUndies
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 RibbedTee
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Boxershorts
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 HanesBrands
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Calvin Klein
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Under Armour
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Tommy Hilfiger
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 DOLCE & GABBANA
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Fruit of the Loom
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Jockey International
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Men’s Underwear Market, By Application
    • 6.1.1 Everyday Wear
    • 6.1.2 Athletic Wear
    • 6.1.3 Formal Wear
    • 6.1.4 Sleepwear
    • 6.1.5 Intimate Wear
  • 6.2 Men’s Underwear Market, By Product Type
    • 6.2.1 Briefs
    • 6.2.2 Boxer Briefs
    • 6.2.3 Boxers
    • 6.2.4 Trunks
    • 6.2.5 Thongs
  • 6.3 Men’s Underwear Market, By Material Type
    • 6.3.1 Cotton
    • 6.3.2 Modal
    • 6.3.3 Nylon
    • 6.3.4 Polyester
    • 6.3.5 Silk
  • 6.4 Men’s Underwear Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Department Stores
    • 6.4.3 Specialty Stores
    • 6.4.4 Supermarkets/Hypermarkets
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Men’s Underwear Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Men’s Underwear market is categorized based on

By Product Type

• Briefs
• Boxer Briefs
• Boxers
• Trunks
• Thongs

By Application

• Everyday Wear
• Athletic Wear
• Formal Wear
• Sleepwear
• Intimate Wear

By Distribution Channel

• Online Stores
• Department Stores
• Specialty Stores
• Supermarkets/Hypermarkets
• Others

By Material Type

• Cotton
• Modal
• Nylon
• Polyester
• Silk

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Calvin Klein
• HanesBrands
• Fruit of the Loom
• Tommy Hilfiger
• Adidas
• Puma
• Jockey International
• Under Armour
• MeUndies
• Uniqlo
• Gildan
• Boxershorts
• Bonds
• DOLCE & GABBANA
• RibbedTee