Men’s Skincare Products

Men’s Skincare Products Market Outlook

The global men's skincare products market is projected to reach approximately USD 25 billion by 2035, with a remarkable compound annual growth rate (CAGR) of about 7% from 2025 to 2035. This growth can be attributed to several factors, including the rising awareness of skincare among men, the increasing influence of social media and celebrity endorsements, and the growing demand for specialized skincare formulations tailored to men's unique skin types. Additionally, the shift toward grooming as a part of personal care routines has bolstered sales across various product segments, with consumers increasingly investing in skincare products to enhance their appearance and confidence. The trend of male grooming is being further fueled by the emergence of new brands and innovations that cater specifically to the male demographic, making it a lucrative market for both established and new players.

Growth Factor of the Market

One of the primary growth factors in the men's skincare products market is the increasing consumer awareness regarding skin health, which has prompted men to adopt skincare routines similar to those traditionally embraced by women. The proliferation of informational content on social media platforms has empowered men to explore various skincare solutions, leading to heightened demand for products tailored specifically to their needs. Furthermore, the rise in disposable income globally has enabled men to spend more on personal grooming products, thus expanding the market significantly. The introduction of innovative and unique formulations that address specific concerns, such as oily skin, acne, and aging, has also played a crucial role in enticing a broader customer base. Moreover, the ongoing urbanization and changing lifestyle patterns, including increased exposure to pollution and UV rays, have further emphasized the importance of skincare, driving robust sales across different segments of the market.

Key Highlights of the Market

• Significant growth in demand for men's skincare products driven by increased awareness of personal grooming.
• Innovative product offerings with natural and organic ingredients gaining popularity.
• Rapid growth of online distribution channels facilitating easy access to a wider range of products.
• Emergence of niche brands catering specifically to men's skincare needs.
• Global trend towards personal wellness influencing men's grooming habits.

By Product Type

Facial Cleansers:

Facial cleansers are a vital segment within the men's skincare products market, as they form the foundation of any skincare routine. These products are designed to remove dirt, oil, and impurities from the skin, promoting a clearer and healthier complexion. Men's facial cleansers often feature targeted formulations that address specific concerns such as excess oil, acne, or sensitivity. The demand for facial cleansers has been bolstered by the rise in awareness about skin hygiene and the growing popularity of daily cleansing routines among men. Moreover, advancements in formulations that include exfoliating agents or natural ingredients have further enhanced the appeal of these products, making them a staple in men's grooming kits.

Moisturizers:

Moisturizers are another essential component of men's skincare, providing hydration and maintaining the skin's natural barrier. With the increasing understanding of the importance of skin hydration, men are increasingly investing in high-quality moisturizers that cater to their specific skin types. Products formulated with lightweight textures and non-greasy finishes are particularly favored by men, as they offer comfort without feeling heavy on the skin. Additionally, many moisturizers now incorporate protective elements, such as SPF, to shield the skin from sun damage, further enhancing their value. The trend towards multifunctional products that simplify the skincare routine is also a driving force behind the growth of this segment.

Anti-Aging Creams:

The anti-aging creams segment has gained significant traction as an increasing number of men seek to combat signs of aging, such as fine lines and wrinkles. These products often include advanced formulations with potent ingredients like retinol, hyaluronic acid, and antioxidants that promote skin rejuvenation and improve elasticity. The rising visibility of male celebrities and influencers advocating for anti-aging skincare has contributed to the acceptance of these products among men. Moreover, as the demographic of younger men becomes more concerned about maintaining a youthful appearance, the demand for anti-aging solutions is expected to rise significantly in the coming years. Brands are continuously innovating to develop products that appeal to this growing segment, thus enhancing market opportunities.

Sunscreens:

Sunscreens have emerged as an essential product within the men's skincare market, as more men recognize the importance of sun protection in their daily skincare regimen. With the increasing incidence of skin-related issues, such as sunburns and skin cancer, the demand for effective sunscreens tailored specifically for men's skin has surged. Modern formulations often feature lightweight textures, non-greasy finishes, and added skincare benefits, making them appealing for everyday use. Additionally, the promotion of outdoor activities and sports participation among men has further fueled the need for reliable sun protection. As awareness continues to grow, the sunscreens segment is expected to witness significant expansion, offering opportunities for growth within the market.

Shaving Products:

Shaving products encompass a wide range of items, including shaving creams, gels, post-shave balms, and razors, making them a core component of the men's skincare landscape. The evolution of shaving rituals into a more personalized grooming experience has led to increasing demand for quality shaving products that prevent irritation and offer a smooth finish. Men's preferences are shifting towards premium offerings that promote skin comfort and hydration, leading to innovation in formulation and product design. Moreover, the trend of subscription services for shaving supplies is gaining popularity, allowing consumers to access high-quality products conveniently. As men's grooming practices continue to evolve, the shaving products segment is anticipated to witness sustained growth and innovation.

By Application

Face Care:

Face care represents a pivotal application within the men's skincare products market, encompassing a broad array of products specifically designed for maintaining facial skin health. As men's grooming habits evolve, face care products such as cleansers, moisturizers, and treatments are becoming increasingly popular. The growing focus on maintaining a clean and youthful appearance has led to an uptick in the adoption of dedicated face care routines among men. Additionally, the diversification of product offerings addressing specific skin concerns, such as acne or dryness, has enhanced the appeal of face care products. Brands are continuously innovating to provide effective solutions that resonate with male consumers, thereby driving growth within this application segment.

Body Care:

Body care products are gaining traction among men as they strive to maintain overall skin health beyond just facial care. This segment includes body washes, lotions, and scrubs, which are increasingly marketed with masculine branding and specific benefits. The rising awareness of skincare among men has prompted a more holistic approach to body care, with many consumers exploring products designed to soothe, hydrate, and protect the skin on their bodies. Moreover, the influence of lifestyle changes, such as increased gym attendance and outdoor activities, is driving the demand for body care products that cater to a more active demographic. As market players continue to innovate and expand their offerings, this segment is poised for further growth.

Hair Care:

Hair care is an essential application within the men's skincare products market, as men increasingly invest in products that not only enhance their appearance but also maintain scalp health. The range of hair care products includes shampoos, conditioners, and styling gels that are specifically formulated to address men's unique hair types and concerns, such as thinning hair or dry scalp. The growing popularity of specialized hair care solutions has encouraged men to adopt dedicated hair care routines, similar to skincare practices. The emergence of natural-based ingredients in hair care formulations has also attracted male consumers who prioritize health and wellness. With the grooming landscape constantly evolving, the hair care segment is expected to witness robust growth as brands introduce innovative products tailored to male consumers.

By Distribution Channel

Online Stores:

Online stores have become a dominant distribution channel in the men's skincare products market, driven by the convenience and accessibility they offer to consumers. The shift towards e-commerce reflects changing shopping behaviors, with many men preferring to browse and purchase products from the comfort of their homes. The proliferation of online platforms has also enabled brands to reach a wider audience, including niche segments that may not be easily accessible through traditional retail channels. Additionally, online stores often provide detailed product information, customer reviews, and convenient delivery options, enhancing the overall shopping experience. As more consumers embrace digital shopping, the online distribution channel is expected to continue driving growth within the market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain key players in the distribution of men's skincare products, offering a wide range of options in a convenient shopping environment. These retail outlets provide consumers with the advantage of physical product inspection, allowing them to compare different brands and formulations before making a purchase. The availability of men's skincare products in supermarkets and hypermarkets has also contributed to the normalization of male grooming practices, making it easier for consumers to incorporate skincare into their daily routines. Promotions, discounts, and in-store marketing campaigns further incentivize purchases, driving sales across this distribution channel. As the demand for men's skincare products continues to grow, supermarkets and hypermarkets will remain important distribution avenues.

Specialty Stores:

Specialty stores play a crucial role in the men's skincare products market by offering a curated selection of high-quality products tailored to specific skincare needs. These stores often feature expert staff who can provide personalized recommendations and guidance, enhancing the customer experience. The rising interest in premium and niche skincare brands has led to the growth of specialty stores, as consumers seek out unique formulations that align with their values and preferences. Additionally, specialty stores frequently host events and promotions that educate consumers about skincare and grooming, fostering brand loyalty. As the demand for specialized products continues to rise, specialty stores are likely to thrive as a distribution channel within the market.

Others:

The 'Others' category encompasses various alternative distribution channels, including beauty and wellness shops, pharmacies, and direct sales. These channels cater to specific consumer preferences and needs, providing access to men's skincare products in a variety of settings. Pharmacies, for instance, often stock products focused on skincare concerns such as acne or sensitivity, appealing to health-conscious buyers. Similarly, beauty and wellness shops may offer organic or natural options that resonate with a growing demographic seeking clean beauty solutions. Direct sales, including subscription services, allow consumers to receive tailored products regularly, enhancing convenience. The diversity within this segment highlights the different ways men are engaging with skincare, contributing to the overall growth of the market.

By Ingredient Type

Natural:

Natural ingredients have gained considerable traction in the men's skincare products market, as consumers are increasingly drawn to products that harness the power of nature for their skincare needs. Formulations that incorporate plant-derived extracts, oils, and botanicals are perceived as safer and more beneficial for the skin. The growing awareness of the potential adverse effects of synthetic chemicals has driven many men to seek out natural alternatives that promote skin health without harsh side effects. Brands are capitalizing on this trend by developing products that highlight their use of natural ingredients, thus appealing to health-conscious consumers. As the demand for transparency and sustainability in skincare continues to rise, the natural ingredient segment is expected to flourish.

Organic:

Organic ingredients are increasingly popular in the men's skincare products market, reflecting a growing consumer preference for products that are certified organic and free from harmful chemicals. Organic formulations are often associated with higher quality and a commitment to environmentally friendly practices, making them attractive to discerning consumers. The rising trend of men prioritizing their health and wellness has further fueled the demand for organic skincare options, as men seek products that are gentle yet effective. Additionally, the increasing availability of organic skincare products through various distribution channels has made it easier for consumers to make informed choices. As awareness of organic skincare benefits continues to grow, this segment is poised for significant expansion in the market.

Chemical:

Chemical-based skincare products remain a significant segment within the men's skincare products market, offering targeted solutions for various skin concerns. Many of these products incorporate scientifically-backed ingredients that deliver effective results, such as salicylic acid for acne or glycolic acid for exfoliation. The efficacy of chemical formulations often appeals to consumers looking for quick fixes to skin issues, driving their continued popularity. Additionally, as men become more educated about skincare ingredients, they are increasingly willing to invest in chemical-based products that offer proven results. However, brands must also navigate consumer concerns around potential adverse effects, making transparency and education key components of successful marketing strategies in this segment.

Herbal:

Herbal-based skincare products have carved out a unique niche within the men's skincare products market, appealing to those who prioritize traditional remedies combined with modern skincare innovations. These products typically utilize herbal ingredients known for their skin benefits, such as aloe vera, tea tree oil, and chamomile. The growing trend of holistic wellness has driven interest in herbal skincare options, as consumers seek natural solutions that align with their values. Additionally, herbal products often emphasize gentleness and skin compatibility, making them well-suited for men with sensitive skin. As the popularity of herbal remedies continues to rise, this segment is expected to gain further traction in the market.

Ayurvedic:

Ayurvedic skincare products have gained attention in the men's skincare market, particularly among consumers interested in holistic and natural approaches to skincare. Rooted in ancient Indian practices, Ayurvedic formulations utilize a blend of herbs, oils, and natural extracts to promote skin health and balance. The increasing awareness of the benefits of Ayurveda has led to a growing demand for products that align with these principles, attracting consumers seeking authenticity and natural healing. Additionally, as trends toward sustainability and clean beauty continue to grow, Ayurvedic skincare offers a compelling narrative that resonates with modern consumers. This segment's unique positioning as both traditional and innovative provides significant opportunities for growth within the men's skincare market.

By Region

The men's skincare products market is experiencing varied growth across different regions, with North America and Europe leading in market share. North America accounted for approximately 35% of the global market in 2023 and is expected to maintain a robust CAGR of around 6% through 2035. The strong presence of established brands, coupled with a growing emphasis on grooming among men, underscores the region's significance. The increasing adoption of e-commerce platforms for purchasing skincare products is also contributing to the market's expansion. Furthermore, the influence of social media and the proliferation of male beauty influencers are driving the acceptance of skincare among men in this region, transforming grooming behaviors.

In contrast, Asia Pacific is witnessing the fastest growth in the men's skincare products market, with a projected CAGR of over 8% from 2025 to 2035. This region's expanding middle class, increasing disposable income, and rising awareness of skincare have contributed to a burgeoning demand for men's grooming products. Countries such as China and India are particularly noteworthy as they embrace modern grooming practices while maintaining traditional values. The rapid urbanization and changing lifestyle patterns further emphasize the need for effective skincare solutions tailored to men's unique concerns. Consequently, the Asia Pacific region is expected to present significant opportunities for market players looking to expand their footprint.

Opportunities

The men's skincare products market offers a wealth of opportunities driven by evolving consumer perceptions and preferences. As men's grooming becomes an integral part of their daily routines, brands have the chance to innovate and introduce new product lines that cater specifically to diverse skin types and concerns. The increasing popularity of sustainable and eco-friendly products presents a significant opportunity for brands to differentiate themselves by offering clean, natural formulations that resonate with environmentally conscious consumers. Furthermore, the rise of social media and influencer marketing continues to shape consumer behavior, providing brands with powerful platforms to engage with their target audiences, share product benefits, and build brand loyalty. By capitalizing on these trends, companies can effectively position themselves to capture market share and drive growth.

Additionally, the Asia Pacific region presents a noteworthy opportunity for market expansion, given its rapidly growing middle class and rising disposable income. As more men in this region seek quality skincare products, there is an increasing demand for specialized offerings that address their unique skincare needs. Brands can leverage this opportunity by launching region-specific products that incorporate local ingredients and cater to cultural preferences. Moreover, the proliferation of e-commerce platforms in Asia Pacific enables brands to reach consumers in previously underserved markets, further enhancing accessibility to men's skincare products. By focusing on these opportunities, market players can successfully tap into the growth potential of the men's skincare products market.

Threats

Despite the promising growth prospects, the men's skincare products market faces several threats that could hinder its expansion. The increasing saturation of the market, with numerous brands and products vying for consumer attention, makes it challenging for new entrants to gain a foothold. Additionally, price competition among established brands can lead to decreased profit margins and pressure to maintain competitive pricing. Moreover, rapid changes in consumer preferences and trends necessitate constant innovation and adaptation from brands, which can be resource-intensive. Any failure to keep pace with evolving consumer expectations may result in losing market share to more agile competitors. Furthermore, negative publicity surrounding certain ingredients or product claims could adversely affect consumer trust and brand reputation, posing significant risks to market players.

Another potential restrainer for the market is the economic uncertainty that could result in decreased discretionary spending on personal grooming products. In times of economic downturn, consumers may prioritize essential purchases over grooming products, leading to a slowdown in market growth. Additionally, regulatory challenges related to ingredient safety and product claims may impose barriers to entry for new brands and complicate compliance for existing players. These factors underscore the importance of strategic planning and adaptability for companies operating in the men's skincare products market to mitigate potential threats and sustain growth.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• L’Oréal S.A.
• Beiersdorf AG
• Colgate-Palmolive Company
• Estée Lauder Companies Inc.
• Shiseido Company, Limited
• Edgewell Personal Care Company
• Coty Inc.
• Harvey Prince Naturals
• Bulldog Skincare for Men
• Kiehl's Since 1851
• Nivea Men
• Jack Black
• American Crew

The competitive landscape of the men's skincare products market is characterized by a mix of established multinational corporations and emerging niche brands, leading to a dynamic and diverse marketplace. Major players such as Procter & Gamble and Unilever dominate the industry with their extensive portfolios and strong brand recognition. These companies leverage their significant research and development capabilities to innovate and introduce new products that cater to the evolving preferences of male consumers. Additionally, their widespread distribution channels and marketing prowess enable them to effectively reach target audiences and maintain competitive advantages. However, the market is also witnessing the rise of smaller brands that focus on quality, natural ingredients, and personalized offerings, contributing to the overall complexity of the competitive landscape.

Estée Lauder Companies Inc. and L’Oréal S.A. have also made significant strides in the men's skincare segment, actively expanding their product lines and marketing initiatives to capture a larger share of the market. These companies have embraced the trend of male grooming by developing specialized products tailored to men's unique skincare needs, thereby enhancing their appeal among male consumers. Furthermore, the growth of e-commerce has allowed these established brands to tap into new customer bases, reaching men who may prefer online shopping over traditional retail. The strategic partnerships and collaborations these companies form with influencers and grooming experts further amplify their market presence and strengthen brand loyalty among consumers.

Emerging brands such as Bulldog Skincare for Men and Jack Black have also gained attention by promoting their commitment to natural ingredients and sustainability. These brands resonate particularly well with younger consumers who prioritize ethical and environmentally friendly products. As they continue to carve out their niche in the market, their innovative marketing strategies and tailored product offerings challenge the traditional dominance of larger corporations. Overall, the competitive landscape of the men's skincare products market is characterized by rapid growth, innovation, and an ongoing evolution of consumer preferences, which will shape the future direction of the industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Coty Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Nivea Men
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Jack Black
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Unilever PLC
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 American Crew
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Beiersdorf AG
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Kiehl's Since 1851
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Procter & Gamble Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Harvey Prince Naturals
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Bulldog Skincare for Men
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Colgate-Palmolive Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Shiseido Company, Limited
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Edgewell Personal Care Company
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 L’Oréal S.A.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Estée Lauder Companies Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Men’s Skincare Products Market, By Application
    • 6.1.1 Face Care
    • 6.1.2 Body Care
    • 6.1.3 Hair Care
  • 6.2 Men’s Skincare Products Market, By Product Type
    • 6.2.1 Facial Cleansers
    • 6.2.2 Moisturizers
    • 6.2.3 Anti-Aging Creams
    • 6.2.4 Sunscreens
    • 6.2.5 Shaving Products
  • 6.3 Men’s Skincare Products Market, By Ingredient Type
    • 6.3.1 Natural
    • 6.3.2 Organic
    • 6.3.3 Chemical
    • 6.3.4 Herbal
    • 6.3.5 Ayurvedic
  • 6.4 Men’s Skincare Products Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Men’s Skincare Products Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Men’s Skincare Products market is categorized based on

By Product Type

• Facial Cleansers
• Moisturizers
• Anti-Aging Creams
• Sunscreens
• Shaving Products

By Application

• Face Care
• Body Care
• Hair Care

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

By Ingredient Type

• Natural
• Organic
• Chemical
• Herbal
• Ayurvedic

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• L’Oréal S.A.
• Beiersdorf AG
• Colgate-Palmolive Company
• Estée Lauder Companies Inc.
• Shiseido Company, Limited
• Edgewell Personal Care Company
• Coty Inc.
• Harvey Prince Naturals
• Bulldog Skincare for Men
• Kiehl's Since 1851
• Nivea Men
• Jack Black
• American Crew