Men Shavers Sales

Men Shavers Sales Market Outlook

The global men shavers market is estimated to reach a value of approximately USD 16.8 billion by 2035, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period from 2025 to 2035. The growth of this market is significantly driven by rising grooming standards among men, increasing disposable incomes, and the growing trend of personal grooming and appearance consciousness. Furthermore, the proliferation of e-commerce platforms has made it easier for consumers to access a range of shaver products, enhancing competition among manufacturers and ensuring consumers have plenty of choices. The trend towards innovative and technologically advanced shaving products, such as electric and multi-blade razors, is also significantly contributing to market growth. Lastly, the rise of male grooming branding and marketing campaigns is playing a critical role in shaping consumer preferences and boosting sales in the men shavers market.

Growth Factor of the Market

The men shavers market is experiencing robust growth due to several key factors. Firstly, the increasing awareness of personal grooming and hygiene among men is fundamentally changing consumer behavior, leading to a higher demand for a variety of shaving products. Secondly, technological advancements in shaver design, particularly electric shavers equipped with advanced battery life and ergonomic features, are drawing more consumers towards premium products. Additionally, the growing trend of male grooming influenced by social media and celebrity endorsements is encouraging men to invest in high-quality shaving solutions. The expansion of online retail channels has also contributed to market growth, making various options more accessible and convenient for consumers. Coupled with marketing strategies that appeal to younger demographics, these factors are expected to fuel the growth of the men shavers market in the coming years.

Key Highlights of the Market

• The men shavers market is projected to grow at a CAGR of 4.5% from 2025 to 2035.
• Technological innovations, particularly in electric shavers, are driving consumer interest.
• There is an increasing trend of online shopping, which is enhancing product accessibility.
• Rising grooming awareness among men is expected to sustain market growth.
• Emerging brands focused on male grooming are intensifying competition in the market.

By Product Type

Electric Shavers:

Electric shavers have carved out a significant segment of the men shavers market due to their convenience and efficiency. They offer a time-saving alternative to traditional shaving methods, appealing particularly to busy professionals and younger consumers who prefer quick grooming solutions. Innovations in electric shaver technology, such as precision blades, skin-protecting features, and waterproof designs, have also made them increasingly popular. Furthermore, rechargeable models with long-lasting batteries are enhancing user experience and reliability. The ability to use electric shavers both wet and dry is another advantage, allowing for versatility in various grooming routines. As electric shavers continue to improve in design and functionality, they are expected to dominate the product type segment in the market.

Disposable Razors:

Disposable razors represent an essential part of the men shavers market, especially among consumers who value convenience and affordability. These razors are typically used once or for a limited number of shaves before being discarded, making them a go-to choice for travelers and those who prefer a hassle-free grooming experience. Brands have been introducing disposable razors with improved blade technology and comfort features, addressing common issues such as skin irritation and dull blades. The growing trend toward minimalist grooming solutions is also contributing to the increased popularity of disposable razors, as they require no maintenance. As a result, this segment is expected to witness steady growth, driven by consumer demand for quick and easy shaving options.

Cartridge Razors:

Cartridge razors have long been a staple in the men shavers market, known for their precision and adaptability. They typically consist of a handle and replaceable blade cartridges, providing users with the flexibility to change blades as needed without purchasing an entirely new razor. This type of razor offers a balance between ease of use and effective shaving performance, catering to both casual users and grooming enthusiasts. Furthermore, brands are focusing on enhancing the comfort of cartridge razors through features such as moisturizing strips and ergonomic handles. The continued investment in marketing strategies highlighting the benefits of cartridge systems is expected to bolster demand, solidifying their position in the market.

Safety Razors:

Safety razors have been making a resurgence in the men shavers market, driven by the growing interest in traditional grooming methods and eco-friendly products. Unlike disposable and cartridge razors, safety razors use straight blades, which can be replaced after several uses, significantly reducing plastic waste. This appeals to environmentally conscious consumers seeking sustainable alternatives. Additionally, the experience of using a safety razor is often associated with a luxurious and thorough shaving routine, which attracts a niche market of grooming aficionados. As more men explore traditional shaving techniques and the importance of sustainability, the safety razor segment is likely to see increased growth.

Trimmers:

Trimmers play a vital role in the men shavers market, catering to a demand for versatile grooming tools that go beyond simple shaving. These devices are designed for not only beard grooming but also for maintaining hair styles, body hair, and precise detailing. With the rise of the beard trend, trimmers have become essential for men looking to shape and style their facial hair. Modern trimmers often come equipped with adjustable settings and various attachments, allowing users to customize their grooming routine. The convenience of cordless models, along with the ability to use trimmers both wet and dry, is further fuelling their popularity. As the grooming landscape evolves, trimmers are expected to remain a significant segment within the market.

By Application

Personal Use:

The personal use segment holds a dominant share in the men shavers market, as most men prefer to groom themselves at home for convenience and cost-efficiency. The increasing emphasis on personal grooming and fashion trends encourages men to invest in high-quality shavers tailored for their personal needs. As consumers become more knowledgeable about various grooming products, they are likely to opt for items that provide the best value and performance. Additionally, the availability of various grooming routines and tutorials online has empowered men to explore different shaving techniques and products. This trend towards self-grooming is expected to support the continued growth of the personal use segment.

Professional Use:

The professional use segment encompasses barbershops and salons, where trained professionals use high-quality men shavers to provide grooming services. The demand for professional grooming services is on the rise, as more men seek out specialized care and personalized grooming experiences. Many barbershops are integrating advanced shaving technologies, including electric shavers and premium blades, to enhance the quality of service provided to clients. Professional-grade products generally emphasize durability, efficiency, and results, which further drives sales in this segment. As grooming trends evolve, the professional use segment is anticipated to expand, benefitting from the rising number of barbershops and salons worldwide.

By Distribution Channel

Online Stores:

The online stores segment has emerged as a major distribution channel for men shavers, driven by the convenience of e-commerce and changing consumer shopping habits. With many shoppers opting for the ease of purchasing from their devices, online platforms allow for a broader selection of products and competitive pricing. Additionally, many brands have enhanced their online presence through targeted marketing strategies and social media engagement, increasing brand visibility and consumer trust. The ability to read reviews and compare products online further aids consumers in making informed decisions. Consequently, the online stores segment is expected to witness significant growth, supported by the overall expansion of e-commerce.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a key distribution channel for men shavers, providing consumers with the ability to browse products in person and make immediate purchases. These retail giants often carry a wide range of brands and product types, catering to diverse consumer preferences. The physical presence of products allows for tactile engagement, where customers can assess quality and packaging before buying. Additionally, promotional deals and bulk purchasing options available at supermarkets and hypermarkets create significant value for consumers, further driving sales. As shopping habits normalize, this segment is expected to maintain its relevance and continue contributing to overall market growth.

Specialty Stores:

Specialty stores focusing on grooming and personal care products are becoming increasingly important in the men shavers market. These shops often provide a curated selection of high-quality grooming products, including niche brands that may not be available in larger retail outlets. The personalized experience offered by specialty stores, such as knowledgeable staff and hands-on demonstrations, helps to build consumer loyalty. This segment is particularly appealing to grooming enthusiasts who are willing to invest in premium products and are seeking expert advice. As the trend toward niche marketing and specialized products grows, specialty stores are expected to strengthen their position in the distribution landscape.

Drug Stores:

Drug stores serve as a convenient distribution channel for men shavers, with their emphasis on everyday health and personal care products. These retailers typically offer a selection of affordable and widely recognized shaver brands, catering to budget-conscious consumers. The accessibility of drug stores—often located in residential areas—ensures that customers can easily purchase essential grooming products. Additionally, promotions and loyalty programs often run by drug stores can enhance sales and customer retention. The men shavers market is anticipated to continue benefiting from the stable demand for personal care products in drug store environments.

By Blade Type

Single Blade:

Single blade razors are a classic option within the men shavers market, favored for their simplicity and effectiveness. They typically offer a close shave with minimal skin irritation compared to multi-blade options. Many users appreciate the control and precision that a single blade razor provides, which is particularly beneficial for detailed grooming and styling. While they may require more skill to use effectively, single blade razors are often favored by traditionalists and those seeking an eco-friendly alternative. As the market shifts towards sustainable grooming, the popularity of single blade razors is likely to grow.

Double Blade:

Double blade razors represent a significant segment of the men shavers market, providing a balance between ease of use and shave quality. This type of razor features two blades working in conjunction, allowing for a close shave while reducing the risk of irritation. Double blade razors have become a preferred option for many consumers who appreciate the technology without the complexity associated with multi-blade systems. Improvements in blade quality and design have further enhanced their performance, making them an appealing choice for daily use. The double blade segment is expected to maintain strong demand, especially among those who prioritize comfort and efficiency.

Triple Blade:

Triple blade razors have gained popularity in the men shavers market due to their advanced design and effectiveness in providing a smooth shave. With three blades working in tandem, this type of razor can tackle various hair types and lengths, delivering a close and efficient grooming experience. Many consumers opt for triple blade razors for their ability to reduce shaving time and effort while minimizing irritation. The rise of brands investing in quality blade technology further supports the growth of this segment, as these razors often come equipped with features such as lubricating strips for enhanced comfort. As consumer preferences continue to evolve, triple blade razors are expected to remain a strong contender in the market.

Multi-Blade:

Multi-blade razors have become synonymous with modern shaving technologies, and they dominate the men shavers market due to their promise of an exceptionally close shave. These razors typically feature four or more blades designed to lift hair and cut it at the skin level, resulting in a smooth finish. The convenience and efficiency offered by multi-blade systems appeal to consumers seeking fast grooming solutions. Furthermore, advancements in blade technology and improved ergonomic designs have added to their overall appeal. As consumer demands for quick and effective shaving methods continue to grow, the multi-blade segment is positioned for sustained growth in the future.

By Region

The North American region is one of the leading markets for men shavers, with a projected market size of USD 5.4 billion by 2035. The growth in this region can be attributed to increasing awareness of personal grooming and hygiene among men, along with a strong retail presence of both traditional and online distribution channels. Additionally, the trend towards premium grooming products and male grooming brands has seen considerable investment in marketing campaigns, which have helped to raise awareness and demand. As the market continues to evolve, North America is expected to witness a CAGR of 4.3% during the 2025-2035 period.

In Europe, the men shavers market is projected to reach USD 4.8 billion by 2035, driven by similar trends of grooming awareness and a variety of product offerings. The European market exhibits a strong preference for eco-friendly and sustainable grooming solutions, reflecting broader consumer trends towards environmental responsibility. Countries such as Germany, France, and the UK are significant contributors to this growth, aided by the rising number of specialty grooming stores and e-commerce platforms. As more men prioritize personal grooming, Europe is set to maintain a healthy growth trajectory, with an expected CAGR of 4.1% over the forecast period.

Opportunities

The men shavers market is poised to capitalize on numerous opportunities in the years to come. One significant opportunity lies in the increasing trend of customization and personalization in grooming products. As consumers seek products tailored to their specific needs, companies can leverage technology and data analytics to develop innovative solutions that cater to diverse preferences. This could include offering customizable shaving kits or subscription services that deliver personalized grooming products directly to consumers’ doorsteps. Additionally, the rise of social media provides an avenue for brands to engage with their audience, promoting grooming products and expanding their reach through influencer partnerships and targeted advertising. As more men embrace grooming as an essential part of their daily routine, brands that can effectively connect with their audience and offer tailored solutions stand to gain a significant competitive advantage.

Another opportunity for growth in the men shavers market is the expansion into emerging markets. Regions such as Asia Pacific and Latin America are witnessing a surge in disposable income and a growing emphasis on personal grooming, particularly among the younger population. As these demographics become increasingly influenced by global grooming trends, there is a considerable chance for brands to establish a foothold and tap into new consumer bases. Moreover, the expansion of online retail channels in these regions can facilitate easier access to a variety of grooming products. Companies that invest in marketing strategies tailored to these emerging markets are likely to see substantial growth in sales and brand loyalty, driving the overall success of the men shavers market.

Threats

The men shavers market faces certain threats that could impact growth and consumer preferences. One major threat is the increasing competition from innovative grooming technologies, such as laser hair removal and other permanent hair removal methods. As these alternatives gain popularity, they may divert consumer attention from traditional shaving products. Moreover, the emergence of new brands and start-ups focusing on niche markets can also create challenges for established players, requiring them to adapt quickly to changing consumer preferences and technology. Additionally, economic fluctuations and potential trade barriers could affect pricing strategies and the overall accessibility of grooming products in different regions, posing a threat to market stability.

Furthermore, changing consumer attitudes towards personal grooming can act as a restraining factor in the men shavers market. A growing segment of the male population is embracing natural looks and opting for less frequent shaving, leading to a decline in overall shaving product consumption. This shift in priorities emphasizes a need for brands to create products that resonate with evolving consumer values. By re-evaluating their product offerings and aligning with consumer needs, brands can navigate these challenges and ensure continued relevance in the market.

Competitor Outlook

• Gillette
• Philips
• Schick
• BIC
• Dollar Shave Club
• Harry's
• Remington
• Braun
• Panasonic
• Feather
• Wilkinson Sword
• Edgewell Personal Care
• Barbas 1919
• Rockwell Razors
• Bevel

The competitive landscape of the men shavers market is characterized by the presence of both well-established industry giants and emerging niche brands. Leading companies such as Gillette and Schick dominate the market with their extensive product lines and innovative technologies, continuously investing in research and development to enhance the quality and performance of their shaving products. These companies leverage strong brand loyalty and extensive distribution networks to maintain their market share while also adapting to evolving consumer preferences. Additionally, aggressive marketing campaigns targeting younger demographics through digital platforms have allowed these traditional brands to reinvent their image and appeal to a broader audience.

Emerging brands, such as Dollar Shave Club and Harry's, have disrupted the market by introducing subscription-based models and direct-to-consumer sales strategies. Their focus on affordability and convenience resonates with budget-conscious consumers seeking simpler shaving solutions. These companies have gained traction by promoting their products as high-quality yet accessible alternatives to established brands, often highlighted by minimalistic branding and clever marketing strategies. The presence of these emerging brands is stimulating competition and forcing traditional players to innovate and adapt rapidly to maintain their market position.

Furthermore, some companies are focusing on niche segments within the men shavers market, such as eco-friendly and luxury grooming products. Brands like Bevel are targeting specific demographics that prioritize sustainability and inclusivity, catering to the diverse needs of today's consumers. As the market landscape continues to evolve, these companies are poised to carve out significant market shares by aligning their product offerings with contemporary values and consumer preferences. Overall, the competitive dynamics in the men shavers market are shifting, with both established and emerging players driving innovation and growth through diverse product offerings and strategic marketing efforts.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 BIC
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Bevel
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Braun
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Schick
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Feather
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Harry's
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Philips
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Gillette
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Panasonic
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Remington
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Barbas 1919
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Rockwell Razors
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Wilkinson Sword
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Dollar Shave Club
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Edgewell Personal Care
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Men Shavers Sales Market, By Blade Type
    • 6.1.1 Single Blade
    • 6.1.2 Double Blade
    • 6.1.3 Triple Blade
    • 6.1.4 Multi-Blade
  • 6.2 Men Shavers Sales Market, By Application
    • 6.2.1 Personal Use
    • 6.2.2 Professional Use
  • 6.3 Men Shavers Sales Market, By Product Type
    • 6.3.1 Electric Shavers
    • 6.3.2 Disposable Razors
    • 6.3.3 Cartridge Razors
    • 6.3.4 Safety Razors
    • 6.3.5 Trimmers
  • 6.4 Men Shavers Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Drug Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Men Shavers Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Men Shavers Sales market is categorized based on

By Product Type

• Electric Shavers
• Disposable Razors
• Cartridge Razors
• Safety Razors
• Trimmers

By Application

• Personal Use
• Professional Use

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Drug Stores
• Others

By Blade Type

• Single Blade
• Double Blade
• Triple Blade
• Multi-Blade

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Gillette
• Philips
• Schick
• BIC
• Dollar Shave Club
• Harry's
• Remington
• Braun
• Panasonic
• Feather
• Wilkinson Sword
• Edgewell Personal Care
• Barbas 1919
• Rockwell Razors
• Bevel