Luxury Cell Phone

Luxury Cell Phone Market Outlook

The global luxury cell phone market is projected to reach approximately USD 20 billion by 2035, with a compound annual growth rate (CAGR) of around 6.5% over the forecast period from 2025 to 2035. The growth of this market can be attributed to increasing consumer disposable income, a growing demand for premium and personalized products, and advancements in technology that allow brands to create more sophisticated and luxurious mobile devices. Additionally, the emergence of high-end features such as advanced camera systems, exclusive designs, and the integration of luxury materials, such as gold and diamonds, has significantly fueled consumer interest in luxury cell phones. Furthermore, the rising trend of personalization and custom-made luxury products among affluent customers is driving the market forward.

Growth Factor of the Market

Several factors contribute to the growth of the luxury cell phone market. Firstly, the rise in affluent consumers, especially in emerging economies such as China and India, has led to an increased demand for high-end products that signify status and quality. Secondly, the technological advancements in mobile phones have enabled manufacturers to offer unique features, enhancing the luxury experience for buyers. Thirdly, marketing initiatives targeting luxury buyers through influencers and social media platforms have effectively showcased luxury phones as a desirable lifestyle choice. Additionally, collaborations between luxury phone brands and renowned fashion designers or luxury car companies have further fueled consumer interest. Lastly, the growing trend of personalization in luxury goods allows customers to have their devices tailored to their preferences, making luxury phones more appealing.

Key Highlights of the Market

• The luxury cell phone market is expected to reach USD 20 billion by 2035.
• North America and Europe dominate the market due to a high concentration of affluent consumers.
• Smartphones hold the largest share of the market, accounting for about 60% of sales.
• The demand for diamond-studded luxury phones is on the rise, showcasing a preference for opulence among consumers.
• Online distribution channels are witnessing significant growth, driven by convenience and widespread internet access.

By Product Type

Smartphones:

Smartphones represent the largest segment of the luxury cell phone market, driven by innovation and the integration of advanced technology. High-end smartphone brands offer features such as superior camera quality, large storage capacities, and cutting-edge processors that appeal to affluent users who demand the best performance. Moreover, the sleek designs and the use of premium materials elevate the aesthetic appeal of these smartphones, making them a symbol of luxury. The emergence of limited edition models featuring exclusive designs and collaborations with fashion houses further enhances the desirability of luxury smartphones. As technology continues to evolve, the competition among luxury smartphone brands intensifies, leading to continuous innovation and an expanding consumer base.

Feature Phones:

Although feature phones are not as prevalent in the luxury segment, they still hold a niche market appeal, particularly among collectors and enthusiasts. Luxury feature phones often focus on craftsmanship and exclusivity rather than advanced technological features. Brands that produce luxury feature phones prioritize materials such as leather, gold, and other luxury finishes, creating unique pieces that stand out in the market. The rarity and customization options available for these devices appeal to consumers seeking to express their individuality through luxury products. While this segment may not dominate sales, its presence underscores a demand for classic, elegant designs that cater to a specific audience.

Fashion Phones:

Fashion phones are another intriguing segment of the luxury cell phone market, targeting consumers who prioritize aesthetics over advanced functionalities. These devices often showcase collaborations with renowned fashion designers, resulting in exclusive designs that reflect current fashion trends. Fashion phones may not be equipped with the latest technological advancements but are celebrated for their artistic appeal and limited availability. The ability to own a phone that doubles as a fashion accessory attracts consumers, particularly within younger demographics who appreciate unique and stylish products. The integration of high-quality materials like leather and gemstones ensures that these fashion phones resonate with luxury consumers looking for something distinct and fashionable.

Vertu Phones:

Vertu phones are synonymous with luxury and craftsmanship, representing one of the most prestigious brands within the luxury cell phone market. Known for their exquisite design, Vertu devices are hand-crafted and often incorporate precious materials such as sapphire crystal and fine leather. Additionally, Vertu phones provide exclusive services, including dedicated concierge support, enhancing the overall luxury experience. The brand's commitment to quality and exclusivity appeals to affluent consumers who value personalization and top-tier customer service. As a result, Vertu continues to maintain its status as a leader in the luxury mobile phone sector.

Lamborghini Phones:

Lamborghini phones align with the brand's iconic reputation for luxury and performance in the automotive industry. These devices are designed to reflect the aesthetics of Lamborghini vehicles, featuring sleek lines and high-quality materials. The integration of cutting-edge technology combined with the brand's signature design language makes Lamborghini phones desirable for automotive enthusiasts and luxury consumers alike. The appeal of owning a product that embodies the essence of a high-performance luxury car can be a significant motivating factor for consumers. Lamborghini phones often come with limited availability, reinforcing their exclusivity and desirability within the luxury segment.

By Application

Personal Use:

Personal use remains a dominant application segment in the luxury cell phone market. Consumers purchasing luxury phones for personal use are often looking to invest in a high-quality device that reflects their lifestyle and status. Luxury smartphones and feature phones with sophisticated designs and advanced functionalities cater to the desires of these consumers. The ability to access premium services, engage with high-quality applications, and showcase personal style through a luxury device enhances the overall user experience. The trend of personalization, where users can customize their phones to reflect their tastes, significantly drives demand for luxury phones for personal use.

Corporate Use:

The corporate use segment is another key aspect of the luxury cell phone market, particularly for professionals seeking devices that convey success and prestige. Luxury smartphones that integrate advanced security features, productivity applications, and superior performance are appealing to corporate executives and business professionals. These devices often serve as a status symbol, representing the individual’s achievements and position within the corporate hierarchy. Furthermore, companies may invest in luxury phones for their executives as part of their branding strategy, reinforcing the image of sophistication and success associated with their leadership team.

Gifting:

The gifting segment plays a significant role in the luxury cell phone market, particularly during occasions such as weddings, anniversaries, and corporate celebrations. Luxury phones are often selected as prestigious gifts to symbolize success, love, or appreciation. The appeal of gifting luxury phones is amplified by their perceived value and exclusivity, making them a memorable present. Brands often offer customization options for gifting purposes, allowing buyers to engrave names or messages, further enhancing the emotional value of the gift. As consumers increasingly seek unique and meaningful gifts, the luxury cell phone market benefits from this trend.

By Distribution Channel

Online Stores:

Online stores have emerged as a significant distribution channel for luxury cell phones, driven by the convenience and accessibility they offer. E-commerce platforms enable brands to reach a global audience, allowing consumers to purchase luxury phones from the comfort of their homes. The online shopping experience often includes detailed product descriptions, customer reviews, and high-resolution images, helping consumers make informed purchasing decisions. Additionally, online retailers frequently provide exclusive offers and promotions, attracting tech-savvy luxury consumers looking for the best deals. The growth of secure payment systems and efficient delivery services has further solidified online stores as a preferred choice among luxury phone buyers.

Retail Stores:

Retail stores play a crucial role in the distribution of luxury cell phones, providing consumers with the opportunity to experience products firsthand. Luxury retail outlets often create a unique shopping environment, emphasizing exclusivity and personalized customer service. Knowledgeable staff members assist customers in exploring features and offerings, fostering a sense of trust and credibility in the purchase process. Moreover, the retail experience allows consumers to physically engage with luxury phones, facilitating better decision-making and increasing the likelihood of impulse purchases. Experiential marketing strategies employed by retailers, such as exclusive launch events, also enhance brand visibility and consumer engagement.

Specialty Stores:

Specialty stores dedicated to luxury electronics and mobile devices serve a critical niche in the luxury cell phone market. These stores often provide a carefully curated selection of high-end phones, focusing on quality, uniqueness, and craftsmanship. The staff at specialty stores tend to be well-versed in the intricacies of luxury products, providing customers with valuable insights and guidance. The intimate shopping experience offered by specialty stores fosters deeper relationships between brands and consumers, ultimately enhancing customer loyalty. Moreover, specialty stores may offer exclusive products or limited editions, further appealing to consumers seeking something distinct and collectible.

Boutique Stores:

Boutique stores cater to the luxury segment by creating an immersive shopping experience for consumers. Often associated with high-end fashion brands, these stores may also carry luxury cell phones that align with their brand ethos. The curated selection of products, combined with personalized services, creates an exclusive environment where consumers feel valued. The ambiance and aesthetic of boutique stores enhance the overall shopping experience, appealing to sophisticated consumers who appreciate uniqueness and quality. Additionally, the collaboration between technology and fashion in boutique stores enables them to showcase luxury cell phones as fashionable accessories.

Luxury Stores:

Luxury stores, typically associated with high-end retail brands, serve as key distribution channels for luxury cell phones. These stores offer an exclusive selection of premium phones, often featuring custom models and collaborations with luxury brands. The shopping experience in luxury stores is tailored to meet the expectations of affluent consumers, with dedicated staff providing personalized assistance. The brand prestige associated with luxury stores enhances the perceived value of products, encouraging consumers to invest in high-end mobile devices. Furthermore, luxury stores often host exclusive events to showcase new launches, creating excitement and engagement among potential buyers.

By Material Type

Gold-plated:

Gold-plated luxury cell phones are a hallmark of opulence and sophistication in the luxury mobile market. The use of gold plating elevates the aesthetic appeal of the devices, transforming them into coveted works of art. These phones often feature intricate designs and craftsmanship, showcasing the skills of artisans who create them. The allure of gold-plated phones extends beyond their visual appeal; they are viewed as status symbols that reflect the wealth and taste of their owners. Branded luxury companies frequently offer customizable options, allowing consumers to personalize their gold-plated phones further, thus enhancing their exclusivity and desirability.

Diamond-studded:

Diamond-studded luxury phones epitomize extravagance and exclusivity in the luxury cell phone market. Incorporating diamonds into phone designs not only creates eye-catching aesthetics but also signifies the owner’s affluent lifestyle. The craftsmanship involved in embedding diamonds into smartphone bodies requires precision and artistry, often resulting in one-of-a-kind pieces that stand out. Consumers seeking the ultimate luxury often gravitate towards diamond-studded phones, which serve as both functional devices and stunning jewelry. Brands that offer diamond-studded models often market them as exclusive collectibles, appealing to the desires of high-net-worth individuals.

Leather:

Leather luxury cell phones exude elegance and sophistication, appealing to consumers who appreciate classic designs. The use of premium leather in phone construction not only enhances the tactile experience but also adds a touch of warmth and luxury. These phones are often designed with attention to detail, featuring hand-stitched finishes and personalized options for owners. The durability of leather ensures that these luxury devices withstand everyday wear while maintaining their aesthetic appeal. Leather phones cater to a niche market of consumers who value craftsmanship, quality, and timeless design in their mobile devices.

Ceramic:

Ceramic luxury phones are gaining traction due to their unique properties and modern appeal. The use of ceramic materials allows brands to create sleek, lightweight designs that are resistant to scratches and damage. These phones often feature smooth finishes and contemporary aesthetics, attracting tech-savvy consumers seeking innovative products. Additionally, ceramic luxury phones can be produced in various colors, allowing for customization and personalization. This segment appeals to individuals who appreciate a blend of functionality and artistic design, and as such, ceramic phones are becoming increasingly popular within the luxury market.

Titanium:

Titanium luxury phones are recognized for their strength and durability, making them an appealing choice for consumers seeking both style and functionality. The lightweight nature of titanium allows for sleek designs without compromising on durability, positioning these phones as high-performance luxury devices. Unlike traditional materials, titanium adds a contemporary and industrial feel to luxury phones, attracting a younger demographic interested in modern aesthetics. Moreover, the use of titanium in luxury phones often emphasizes their exclusivity, as many brands limit production runs to maintain a sense of rarity and prestige.

By Region

The North American region is a significant player in the luxury cell phone market, driven by a large population of affluent consumers and a strong affinity for technology. The United States, in particular, accounts for a substantial portion of the market share, with luxury brands continually launching innovative products to cater to this demographic. The convenience of online shopping and the presence of high-end retail stores further facilitate consumer access to luxury phones. With a projected CAGR of approximately 7% in the region, North America is expected to maintain its dominance in the luxury cell phone market throughout the forecast period.

In Europe, the luxury cell phone market is experiencing steady growth due to the robust purchasing power of consumers and a long-standing tradition of luxury goods. Countries such as Germany, France, and the United Kingdom are at the forefront of this trend, with consumers increasingly investing in exclusive and high-quality mobile devices. The demand for luxury phones in Europe is bolstered by cultural appreciation for craftsmanship and design, which aligns well with the luxury cell phone segment. The European market is projected to grow at a CAGR of around 5.5%, making it a crucial region for luxury phone manufacturers looking to expand their footprints.

Opportunities

The luxury cell phone market is poised for significant opportunities in the coming years, largely driven by the increasing demand for personalized and customized products. As consumers increasingly seek unique offerings that reflect their personal style and preferences, manufacturers have the chance to tap into this trend by providing bespoke options for luxury phones. This could include custom engravings, exclusive materials, and tailored features that elevate the user experience. Furthermore, collaborations between luxury phone brands and high-end fashion designers or automotive manufacturers present opportunities for innovative product lines that blend technology and luxury, appealing to consumers across multiple sectors. The rise of social media also offers an avenue for brands to connect directly with consumers, highlighting new product launches and exclusive collaborations that generate buzz and excitement around luxury phones.

Another promising opportunity lies in the expansion of the luxury phone market in emerging economies. As disposable incomes rise in regions such as Asia Pacific and Latin America, a growing segment of affluent consumers is eager to invest in luxury products that signify status and quality. Luxury phone brands can capitalize on this trend by establishing localized marketing strategies that resonate with cultural nuances and preferences. Additionally, enhancing distribution channels, such as opening boutique stores or partnering with luxury retailers in these regions, can further facilitate access to luxury phones. By understanding and adapting to the evolving consumer landscape, luxury phone manufacturers can harness these opportunities for growth and expansion.

Threats

Despite the opportunities available, the luxury cell phone market faces various threats that could hinder its growth. One of the primary threats stems from the growing competition in the smartphone industry, where established brands and newcomers alike are constantly innovating and introducing high-end features at competitive prices. This increased competition could lead to pricing pressures, making it difficult for luxury brands to maintain premium pricing strategies. Additionally, economic fluctuations and uncertainties, such as inflation and shifts in consumer spending behavior, can affect the purchasing power of affluent consumers, potentially leading to reduced demand for luxury products. Moreover, changing consumer preferences towards sustainable and eco-friendly products may challenge luxury brands to adapt their offerings and practices to align with these values, requiring significant investment in sustainability initiatives.

Another significant restrainer to the luxury cell phone market is the potential for market saturation. As more luxury brands enter the market, the landscape may become crowded, leading to increased competition and a dilution of brand equity. Companies may find it challenging to differentiate their products and maintain a loyal customer base amidst a sea of similar offerings. Furthermore, consumer fatigue with high-priced luxury products could result in a decline in sales as buyers become more discerning in their purchasing decisions. To combat these challenges, luxury cell phone brands must focus on innovation, exclusivity, and exceptional customer service to ensure they remain relevant and appealing to their target audience.

Competitor Outlook

• Vertu
• Lamborghini Mobile
• Goldvish
• Gresso
• Apple (iPhone)
• Samsung (Galaxy Z series)
• Tag Heuer Connected
• Huawei (P series)
• Microsoft (Lumia)
• Bang & Olufsen
• Luxury Caviar
• Asus (ROG Phone series)
• Sony (Xperia Premium series)
• BlackBerry (Luxury Edition)
• HTC (Luxury Edition)

The competitive landscape of the luxury cell phone market is characterized by a mix of established luxury brands and innovative newcomers, each striving to capture the attention of affluent consumers. High-end manufacturers like Vertu and Lamborghini Mobile have maintained strong brand identities based on exclusivity and craftsmanship, consistently offering premium products that cater to discerning buyers. In contrast, tech giants like Apple and Samsung are increasingly tapping into the luxury segment by launching premium models that feature advanced technology and luxurious finishes. This diverse competitive landscape encourages innovation and drives brands to differentiate themselves through unique product offerings and superior customer service, which is essential in maintaining market relevance.

Furthermore, companies such as Goldvish and Gresso focus on artisanal craftsmanship and bespoke designs, appealing to consumers who prioritize the aesthetics and uniqueness of luxury cell phones. These brands emphasize the use of precious materials and intricate designs, making their products highly sought after among collectors and enthusiasts. Additionally, luxury tech brands like Bang & Olufsen invest in creating high-performance audio features within their luxury phones, further enhancing the auditory experience and attracting a niche market segment. As the competition intensifies, brands must continuously innovate and adapt to changing consumer preferences to maintain their market position.

In terms of major players, Vertu remains a prominent name in the luxury cell phone market, known for its exclusive craftsmanship and luxury services. The brand's signature products often incorporate materials such as sapphire crystal and premium leather, and it offers personalized concierge services to enhance the customer experience. Lamborghini Mobile has carved its niche by merging the automotive luxury experience with mobile technology, offering phones that reflect the design and performance aspects of Lamborghini cars. On the other hand, established smartphone manufacturers like Apple and Samsung are increasingly venturing into the luxury space by releasing exclusive editions of their flagship devices, thus appealing to consumers who desire both advanced technology and luxury. As the market evolves, continued innovation and strategic partnerships will play a crucial role in shaping the competitive landscape of the luxury cell phone market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Vertu
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Gresso
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Goldvish
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Luxury Caviar
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Apple (iPhone)
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Bang & Olufsen
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Huawei (P series)
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Microsoft (Lumia)
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Lamborghini Mobile
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Tag Heuer Connected
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 HTC (Luxury Edition)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Asus (ROG Phone series)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Samsung (Galaxy Z series)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 BlackBerry (Luxury Edition)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Sony (Xperia Premium series)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Luxury Cell Phone Market, By Application
    • 6.1.1 Personal Use
    • 6.1.2 Corporate Use
    • 6.1.3 Gifting
  • 6.2 Luxury Cell Phone Market, By Product Type
    • 6.2.1 Smartphones
    • 6.2.2 Feature Phones
    • 6.2.3 Fashion Phones
    • 6.2.4 Vertu Phones
    • 6.2.5 Lamborghini Phones
  • 6.3 Luxury Cell Phone Market, By Material Type
    • 6.3.1 Gold-plated
    • 6.3.2 Diamond-studded
    • 6.3.3 Leather
    • 6.3.4 Ceramic
    • 6.3.5 Titanium
  • 6.4 Luxury Cell Phone Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Retail Stores
    • 6.4.3 Specialty Stores
    • 6.4.4 Boutique Stores
    • 6.4.5 Luxury Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Luxury Cell Phone Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Luxury Cell Phone market is categorized based on

By Product Type

• Smartphones
• Feature Phones
• Fashion Phones
• Vertu Phones
• Lamborghini Phones

By Application

• Personal Use
• Corporate Use
• Gifting

By Distribution Channel

• Online Stores
• Retail Stores
• Specialty Stores
• Boutique Stores
• Luxury Stores

By Material Type

• Gold-plated
• Diamond-studded
• Leather
• Ceramic
• Titanium

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Vertu
• Lamborghini Mobile
• Goldvish
• Gresso
• Apple (iPhone)
• Samsung (Galaxy Z series)
• Tag Heuer Connected
• Huawei (P series)
• Microsoft (Lumia)
• Bang & Olufsen
• Luxury Caviar
• Asus (ROG Phone series)
• Sony (Xperia Premium series)
• BlackBerry (Luxury Edition)
• HTC (Luxury Edition)