Location Based Advertising

Location Based Advertising Market Outlook

The global location-based advertising market is anticipated to reach approximately USD 20 billion by 2035, growing at a robust compound annual growth rate (CAGR) of around 26.5% during the forecast period from 2025 to 2035. This growth is primarily driven by the increasing penetration of smartphones and mobile applications, coupled with the rising demand for personalized marketing experiences. Businesses are progressively leveraging location data to enhance customer engagement and navigate the competitive landscape effectively. In addition, the growing popularity of technologies such as GPS, Wi-Fi, and Bluetooth for real-time location tracking further augments the market's expansion. Another significant factor contributing to the market's growth is the rising investment in digital advertising, as companies seek innovative solutions to reach potential customers in more targeted and efficient ways.

Growth Factor of the Market

As consumers become increasingly mobile and technology-driven, the demand for location-based advertising solutions is growing exponentially. This growth can be attributed to the shift in consumer behavior, where users are more inclined to respond to ads that are tailored to their geographical context. Moreover, the proliferation of smart devices and advancements in mobile technology have made it easier for businesses to gather and analyze location data. Simultaneously, improvements in data analytics and AI capabilities empower advertisers to create more effective and targeted marketing strategies. As businesses recognize the importance of contextual advertising, we see a surge in partnerships between tech companies and advertisers, further bolstering market growth. Additionally, the rise in mobile commerce and the need for real-time customer engagement in various industries such as retail and travel are driving the demand for these solutions.

Key Highlights of the Market

• The global location-based advertising market is projected to grow significantly, driven by increased smartphone usage and demand for personalized marketing.
• Location-based advertising technologies, including GPS, Wi-Fi, and beacons, are gaining traction among businesses.
• Retail and healthcare sectors are among the primary applications for location-based advertising, enhancing customer engagement and experience.
• Small and medium enterprises are increasingly adopting location-based strategies to maximize their marketing reach.
• North America accounts for the largest market share due to advanced technological infrastructure and high smartphone penetration.

By Type

Push Notifications:

Push notifications are a prevalent form of location-based advertising that enables businesses to send timely messages to users based on their geographic location. This method leverages mobile apps to engage users in real-time, ensuring that the content delivered is relevant and personalized. By triggering notifications when users are within proximity to a store or event, businesses can significantly increase foot traffic and conversion rates. Push notifications enable brands to foster immediate engagement, making them an effective tool in driving sales and enhancing customer experiences. Furthermore, as consumers become accustomed to receiving personalized messages, the effectiveness of push notifications is expected to continue growing, driving further investment from marketers in this area.

Geo-fencing:

Geo-fencing utilizes GPS or RFID technology to create a virtual barrier around a specific location, allowing businesses to target users who enter that area with location-specific messages and promotions. This innovative approach not only ensures that advertisements are timely and relevant but also provides businesses with crucial insights into customer behavior and preferences. The effectiveness of geo-fencing lies in its ability to engage customers at critical decision-making moments, often influencing their purchasing behavior. As the technology matures and becomes more affordable, more businesses are expected to adopt geo-fencing as a core component of their marketing strategies, further expanding its market share.

Targeted Messaging:

Targeted messaging takes location-based advertising a step further by combining location data with consumer preferences and behaviors. This allows marketers to craft messages that resonate more deeply with individual users, enhancing the likelihood of engagement. By analyzing user data, businesses can tailor their marketing efforts to meet specific needs, preferences, and habits, maximizing their return on investment. Targeted messaging not only increases the relevance of advertisements but also boosts customer loyalty and retention by delivering offers that truly matter to the consumer. With advancements in analytics and machine learning, the effectiveness of targeted messaging is anticipated to grow, further driving market demand.

Location-based Search Advertising:

Location-based search advertising focuses on delivering ads to users based on their search queries and geographic location. This method capitalizes on the growing trend of mobile search, where users often look for services or products in their immediate vicinity. By optimizing ads to cater to local search queries, businesses can attract more relevant traffic and enhance visibility. The rise of local SEO practices and mobile marketing has made location-based search advertising a crucial strategy for businesses aiming to connect with potential customers at crucial moments. As search engines and platforms continue to refine their algorithms, the effectiveness and utility of location-based search advertising are expected to evolve rapidly.

In-Store Marketing:

In-store marketing encompasses a variety of tactics aimed at engaging consumers while they are physically present in a retail environment. Utilizing location-based technologies such as beacons, retailers can send promotional offers or product information directly to shoppers’ smartphones. This method not only enhances the shopping experience but also drives impulse purchases and increases average transaction values. As retailers seek to improve their in-store experiences and compete with the rise of online shopping, investment in in-store marketing solutions will likely continue to rise. The integration of digital experiences within physical stores makes this type of advertising a compelling choice for many businesses.

By Technology

GPS:

Global Positioning System (GPS) technology serves as a fundamental component for numerous location-based advertising strategies. It enables businesses to determine a user's precise location, facilitating targeted advertising based on geographic coordinates. With the increase in smartphone ownership, GPS technology has become more accessible and effective in reaching potential customers. Advertisers can leverage GPS data to create customized marketing campaigns that resonate with individuals based on their locations, ensuring that messages are timely and relevant. This technology's reliability and accuracy are pivotal in enhancing the customer experience, leading to higher engagement rates and improved conversion outcomes.

Beacon:

Beacon technology utilizes Bluetooth Low Energy (BLE) signals to communicate with nearby devices, allowing businesses to deliver highly targeted messages and offers as users pass by or enter specific locations. This technology is particularly effective in retail environments, where businesses can engage customers with personalized promotions and information. Beacons create a more immersive shopping experience and foster customer loyalty by sending relevant messages that encourage consumers to take action. As retailers and advertisers increasingly adopt this technology, the beacon segment is expected to experience significant growth, contributing to the overall expansion of the location-based advertising market.

Wi-Fi:

Wi-Fi technology offers another avenue for location-based advertising, enabling businesses to engage customers through targeted marketing campaigns when they connect to public or private Wi-Fi networks. By capturing user data and preferences through Wi-Fi connections, companies can analyze customer behavior and tailor their advertising efforts accordingly. Wi-Fi-based location advertising also allows businesses to track foot traffic and gather insights into customer preferences, enabling a more nuanced approach to marketing. As free Wi-Fi becomes more prevalent in public spaces, the potential for this technology to foster targeted advertising opportunities is immense, fueling its adoption in the market.

RFID:

Radio Frequency Identification (RFID) technology utilizes electromagnetic fields to automatically identify and track tags attached to objects, which can be utilized in location-based advertising to enhance customer experiences. By integrating RFID technology into retail environments, businesses can gain insights into customer behavior and preferences, allowing them to tailor marketing efforts effectively. This technology can also streamline inventory management, ensuring that advertising messages align with available products. The use of RFID in location-based advertising is expected to grow as retailers seek to deliver more personalized and relevant experiences to customers, driving overall market expansion.

Near Field Communication:

Near Field Communication (NFC) technology enables communication between devices at close range, allowing for seamless interactions between customers and businesses. This technology is increasingly being integrated into marketing strategies through mobile payments and loyalty programs, providing a unique opportunity for location-based advertising. By allowing customers to interact with NFC-enabled advertisements, businesses can gather valuable data about customer preferences and behavior in real-time. The use of NFC for location-based marketing is anticipated to rise as brands seek to create engaging and interactive customer experiences, further driving growth in this market segment.

By Application

Retail:

The retail sector is a primary application for location-based advertising, as businesses aim to enhance the shopping experience and drive sales through personalized marketing efforts. Retailers leverage location data to target customers with tailored promotions and information, often in real-time, as they navigate the store. This capability not only increases customer engagement but also encourages impulse purchases, significantly impacting revenue. With advancements in technology, retailers can refine their marketing strategies to cater to specific customer preferences, which is critical in a highly competitive market. As e-commerce continues to expand, retail is expected to remain a key application for location-based advertising, driving ongoing innovation in this space.

Healthcare:

In the healthcare sector, location-based advertising presents unique opportunities for patient engagement and service promotion. Hospitals and clinics can utilize location data to send reminders for appointments, health check-ups, and wellness tips to patients based on their geographic locations. Additionally, healthcare providers can promote specific services to patients as they pass by or visit related facilities. The ability to deliver timely and relevant information enhances patient engagement and can lead to improved health outcomes. As healthcare organizations increasingly recognize the value of personalized communication, the use of location-based advertising is expected to grow significantly within this application area.

Travel & Tourism:

The travel and tourism sector stands to benefit immensely from location-based advertising, allowing businesses to engage potential travelers with tailored offers based on their current location. Airlines, hotels, and tour operators can utilize location data to promote services and provide useful travel information to customers at the right time. This capability enhances customer experiences, as travelers receive relevant recommendations and promotions that improve their overall journey. Additionally, location-based advertising can be used to encourage visits to local attractions, restaurants, and events, thus driving economic benefits for the tourism industry. As technological advancements continue to reshape the travel landscape, the relevance of location-based advertising within this application will only grow.

BFSI:

The Banking, Financial Services, and Insurance (BFSI) sector is increasingly leveraging location-based advertising to improve customer engagement and service delivery. Financial institutions can target customers with personalized offers and alerts based on their geographic locations, enhancing the customer experience and providing timely financial information. For instance, banks can notify customers of special promotions, nearby ATMs, or branch locations, ensuring that users have relevant information at their fingertips. As the competition in the BFSI sector intensifies, adopting advanced advertising strategies that leverage location data will likely be critical for financial institutions seeking to retain and attract customers.

Automotive:

Location-based advertising is also making inroads into the automotive industry, where manufacturers and dealerships are keen to engage potential buyers with targeted promotions. Automakers can utilize location data to inform customers about nearby dealerships, service centers, and promotional events tailored to their preferences. Additionally, as connected vehicles become increasingly popular, opportunities for location-based advertising within in-car systems are on the rise. This integration allows automotive brands to reach customers during critical decision-making moments, enhancing brand awareness and driving sales. As the automotive industry continues to evolve, location-based advertising will play a significant role in shaping customer engagement strategies.

By User

Small & Medium Enterprises:

Small and medium enterprises (SMEs) are increasingly recognizing the potential of location-based advertising as a means to compete with larger organizations. By harnessing location data, SMEs can tailor their marketing efforts to reach local customers effectively, thus maximizing their advertising budgets. This localized approach allows smaller businesses to engage with their target audience in a more meaningful way, fostering customer loyalty and driving sales. The affordability and accessibility of digital advertising solutions further empower SMEs to adopt location-based strategies. As technology continues to advance, the adoption of location-based advertising among SMEs is expected to grow, offering them a competitive edge in their respective markets.

Large Enterprises:

Large enterprises are at the forefront of adopting location-based advertising strategies due to their extensive resources and marketing budgets. These organizations leverage sophisticated data analytics and advanced technologies to optimize their advertising campaigns and reach their target audience effectively. By utilizing location data, large enterprises can design highly personalized marketing messages that resonate with customers, enhancing engagement and conversion rates. Furthermore, the ability to track customer behavior and preferences in real-time allows these companies to adapt their strategies quickly, ensuring that their marketing efforts remain relevant. As the demand for personalized marketing continues to rise, large enterprises will likely continue to invest heavily in location-based advertising initiatives.

Government:

Government agencies are increasingly utilizing location-based advertising to enhance public service delivery and community engagement. By targeting citizens with relevant information about local programs, events, and services based on their locations, governments can improve communication and foster community participation. This approach is particularly beneficial during emergencies or public health campaigns, where timely information can significantly impact community well-being. As technology continues to advance, governments are expected to adopt more location-based advertising strategies to enhance their outreach efforts and provide valuable information to their constituents.

Non-profit Organizations:

Non-profit organizations are beginning to leverage location-based advertising to enhance their outreach efforts and increase community engagement. By targeting potential donors and volunteers based on their geographic locations, these organizations can effectively communicate their mission and initiatives. Location-based advertising enables non-profits to promote events, campaigns, and volunteer opportunities to individuals who are most likely to respond, enhancing their fundraising and outreach efforts. As non-profits strive to maximize their impact within communities, the adoption of location-based advertising strategies is anticipated to grow, facilitating greater awareness and support for their causes.

By Region

North America leads the location-based advertising market, accounting for a significant share of the global revenue. The region's dominance can be attributed to high smartphones and internet penetration rates, coupled with a tech-savvy consumer base that readily adopts new technologies. According to industry reports, the North American market is projected to grow at a CAGR of 25.8% during the forecast period, driven by the increasing demand for personalized marketing experiences and the presence of leading market players. The region is particularly favorable for businesses adopting advanced technologies such as GPS and beacons, facilitating seamless location-based marketing efforts. Moreover, the continuous innovation in advertising solutions and the increasing investment in digital marketing strategies are expected to propel further growth.

Europe follows closely, with a substantial share in the location-based advertising market. The region's growth is supported by the increasing adoption of location-based technologies across various industries, including retail, healthcare, and travel. The European market is projected to witness steady growth, fueled by the rising demand for personalized customer experiences and improved marketing strategies. Furthermore, initiatives aimed at enhancing data privacy and security in Europe are expected to drive consumer confidence in location-based advertising. As businesses across various sectors continue to leverage these technological advancements, the overall market in Europe is poised for robust expansion.

Opportunities

The location-based advertising market is rife with opportunities for businesses to innovate and enhance their marketing strategies. As technology continues to advance, there is an increasing potential for integrating AI and machine learning into location-based advertising campaigns. By harnessing these technologies, marketers can gain deeper insights into customer behavior, preferences, and trends, allowing for more precise targeting and personalization of advertisements. Moreover, the growing trend of smart cities and IoT devices presents a significant opportunity for location-based advertising to thrive. Businesses can utilize the interconnectedness of smart devices to deliver more contextual and engaging advertisements, ultimately enhancing customer experiences. As the demand for localized marketing continues to rise, companies that embrace these opportunities will be well-positioned to gain a competitive edge in the market.

Another noteworthy opportunity lies in the rising adoption of augmented reality (AR) and virtual reality (VR) in marketing strategies. By integrating location-based advertising with AR and VR technologies, businesses can create interactive and immersive experiences for consumers. This innovative approach not only captures consumer attention but also encourages deeper engagement with brands. Additionally, as consumers increasingly prioritize sustainability and ethical practices, there is an opportunity for businesses to promote eco-friendly initiatives through location-based advertising. By aligning marketing efforts with consumers' values, businesses can foster brand loyalty and capture the attention of a socially conscious audience. Overall, the convergence of technology and consumer preferences provides a fertile ground for location-based advertising opportunities.

Threats

Despite the promising growth prospects of the location-based advertising market, several potential threats could impede its progress. One of the foremost concerns is the issue of privacy and data security. With increasing scrutiny on data collection practices and regulations such as GDPR in Europe and CCPA in California, businesses may face challenges in navigating the legal landscape associated with location data usage. Failure to comply with these regulations could result in legal repercussions and damage to brand reputation, deterring consumers from engaging with location-based advertisements. Additionally, consumer mistrust regarding data privacy can hinder the effectiveness of location-based marketing campaigns, as users may feel uncomfortable sharing their location information. Addressing these concerns will be pivotal for companies looking to thrive in the location-based advertising market.

Another significant threat comes from the rapidly evolving technological landscape. As new technologies emerge and consumer preferences shift, businesses must remain agile and adaptable to stay relevant in the market. The increasing competition among digital advertising platforms also presents a challenge, as companies vie for consumer attention and advertising budgets. Organizations that fail to innovate or differentiate their offerings may find themselves at a disadvantage, losing traction in a crowded marketplace. Furthermore, the rise of ad-blocking technologies poses a threat to the effectiveness of location-based advertising strategies, as consumers increasingly opt out of receiving targeted ads altogether. To mitigate these threats, businesses must prioritize transparency, adapt to changing market dynamics, and continuously refine their advertising strategies.

Competitor Outlook

• Google LLC
• Facebook, Inc.
• Foursquare Labs, Inc.
• GroundTruth, Inc.
• PlaceIQ, Inc.
• Verizon Media
• AdTheorent, Inc.
• Near, Inc.
• Snap Inc.
• Shopkick, Inc.
• Waze, a subsidiary of Google LLC
• RooMote, Inc.
• Gimbal, Inc.
• Unacast, Inc.
• Blis, Inc.

The competitive landscape of the location-based advertising market is characterized by a diverse array of players, ranging from established tech giants to emerging startups. Major companies such as Google and Facebook are at the forefront of the market, leveraging their extensive data analytics capabilities and user bases to deliver effective location-based advertising solutions. These industry leaders invest heavily in research and development to enhance their platforms and improve the effectiveness of their advertising offerings. Furthermore, their strong brand presence and established relationships with advertisers position them well to capture significant market share. As competition intensifies, these companies are likely to explore strategic partnerships and acquisitions to broaden their service offerings and expand their reach.

In addition to tech giants, a host of specialized firms and startups are carving out niches within the location-based advertising market. Companies like Foursquare and GroundTruth focus on providing location intelligence and analytics, helping businesses understand consumer behavior and optimize their marketing strategies. These organizations offer tailored solutions that cater to specific industry needs, which allows them to differentiate themselves from larger competitors. As the market continues to evolve, these nimble firms are well-positioned to capitalize on emerging trends and technologies, potentially disrupting the status quo. The collaboration between established players and innovative startups can further drive advancements in the location-based advertising landscape.

Companies such as PlaceIQ and AdTheorent are also making significant strides in enhancing the accuracy and efficacy of location-based advertising. By developing advanced algorithms and technologies that analyze location data, these firms enable businesses to create more personalized and effective marketing campaigns. Their commitment to innovation and data-driven approaches positions them as key players in shaping the future of location-based advertising. As businesses increasingly seek to leverage location data for targeted marketing, the role of these companies will become even more critical. Overall, the competitive landscape is dynamic, with ongoing innovation and collaboration driving growth in the location-based advertising market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Snap Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Blis, Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Google LLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Near, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Gimbal, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 PlaceIQ, Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 RooMote, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Unacast, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Verizon Media
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Facebook, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Shopkick, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 AdTheorent, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 GroundTruth, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Foursquare Labs, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Waze, a subsidiary of Google LLC
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Location Based Advertising Market, By Type
    • 6.1.1 Push Notifications
    • 6.1.2 Geo-fencing
    • 6.1.3 Targeted Messaging
    • 6.1.4 Location-based Search Advertising
    • 6.1.5 In-Store Marketing
  • 6.2 Location Based Advertising Market, By User
    • 6.2.1 Small & Medium Enterprises
    • 6.2.2 Large Enterprises
    • 6.2.3 Government
    • 6.2.4 Non-profit Organizations
  • 6.3 Location Based Advertising Market, By Application
    • 6.3.1 Retail
    • 6.3.2 Healthcare
    • 6.3.3 Travel & Tourism
    • 6.3.4 BFSI
    • 6.3.5 Automotive

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Location Based Advertising Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Location Based Advertising market is categorized based on

By Type

• Push Notifications
• Geo-fencing
• Targeted Messaging
• Location-based Search Advertising
• In-Store Marketing

By Application

• Retail
• Healthcare
• Travel & Tourism
• BFSI
• Automotive

By User

• Small & Medium Enterprises
• Large Enterprises
• Government
• Non-profit Organizations

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Google LLC
• Facebook, Inc.
• Foursquare Labs, Inc.
• GroundTruth, Inc.
• PlaceIQ, Inc.
• Verizon Media
• AdTheorent, Inc.
• Near, Inc.
• Snap Inc.
• Shopkick, Inc.
• Waze, a subsidiary of Google LLC
• RooMote, Inc.
• Gimbal, Inc.
• Unacast, Inc.
• Blis, Inc.