Liquid Toothpaste

Liquid Toothpaste Market Outlook

The global liquid toothpaste market is projected to reach approximately USD 8.5 billion by 2033, growing at a compound annual growth rate (CAGR) of around 6.2% during the forecast period from 2025 to 2033. This growth is primarily driven by the increasing awareness of oral health and hygiene, the rise in disposable income, and the shift towards more effective and user-friendly oral care products. Additionally, the convenience and ease of use presented by liquid toothpaste compared to traditional paste formulations are contributing to its growing popularity among consumers. The expansion of e-commerce and online sales channels is also facilitating wider distribution and accessibility, further propelling market growth. Furthermore, innovations in product formulations, including natural ingredients and specific health benefits, are expected to attract a broader consumer base and drive sales in the coming years.

Growth Factor of the Market

One of the primary growth factors for the liquid toothpaste market is the increasing emphasis on preventive oral care among consumers. As more people recognize the critical role oral hygiene plays in overall health, the demand for effective toothpaste alternatives is rising. This is particularly evident in emerging markets, where rising health awareness is leading to higher spending on personal care products. Additionally, the trend towards convenience in consumer products is favoring liquid formulations due to their ease of use and portability, making them attractive options for both adults and children. The growing popularity of e-commerce platforms has also made liquid toothpaste more accessible, enabling companies to reach a broader audience without the limitations of traditional retail spaces. Moreover, the integration of natural and organic ingredients into liquid toothpaste is catering to health-conscious consumers looking for safer, eco-friendly options. This trend is expected to drive further innovation and competition within the market, enhancing growth opportunities.

Key Highlights of the Market

• The liquid toothpaste market is expected to reach USD 8.5 billion by 2033.
• Significant growth of 6.2% CAGR during the forecast period from 2025 to 2033.
• Increasing consumer awareness regarding oral hygiene driving demand.
• Emergence of innovative products with natural and herbal ingredients.
• Expansion of distribution channels enhancing product accessibility.

By Product Type

Fluoride-based:

Fluoride-based liquid toothpaste remains one of the most popular segments in the market due to its proven efficacy in preventing cavities and strengthening tooth enamel. Fluoride is a key ingredient that is widely recommended by dental professionals, making it a trusted choice for many consumers. The product's ability to combat tooth decay and promote better oral health has led to its high demand, particularly among adults and families with children. This segment is expected to continue growing as public health campaigns emphasize the importance of fluoride in dental care. Manufacturers are also innovating by creating fluoride-based products with enhanced flavors and additional benefits, such as tartar control and breath freshening, to appeal to a broader audience.

Natural:

The natural liquid toothpaste segment is witnessing significant growth due to the rising consumer preference for organic and chemical-free products. As more people become aware of the potential health risks associated with synthetic ingredients, the market for natural toothpaste is expanding rapidly. These products typically feature ingredients like baking soda, coconut oil, and essential oils, appealing to health-conscious consumers seeking safer alternatives for their oral care routine. Additionally, the natural segment often emphasizes eco-friendly packaging and sustainable sourcing of ingredients, resonating with environmentally aware consumers. This trend aligns with the broader shift towards holistic health and wellness, providing a solid growth opportunity for brands focusing on natural formulations.

Whitening:

The whitening liquid toothpaste segment has gained traction as consumers increasingly seek products that enhance their smile aesthetics. The desire for whiter teeth is a significant driver in the oral care market, leading to the development of specialized whitening formulations that promise effective results without compromising enamel health. These products typically include ingredients like hydrogen peroxide or baking soda, which are known for their whitening properties. The rise of social media and beauty influencers advocating for bright smiles has further fueled consumer interest in whitening products. Consequently, this segment is expected to grow as brands continue to innovate and improve their whitening technologies, catering to consumers' desires for both functionality and cosmetic appeal.

Sensitive:

The sensitive liquid toothpaste segment addresses a growing need among consumers suffering from tooth sensitivity, which can be triggered by various factors, including temperature changes and certain food types. Products formulated specifically for sensitive teeth often contain potassium nitrate or strontium acetate, which help alleviate discomfort and protect sensitive areas. With an increasing number of individuals experiencing dental sensitivity, particularly due to dietary choices and oral health practices, the demand for sensitive formulations is on the rise. Brands are focusing on creating appealing flavors and textures to attract consumers who may be hesitant to use traditional treatments, thus further expanding this segment.

Herbal:

The herbal liquid toothpaste segment is gaining popularity among consumers seeking natural remedies for oral care. These products typically leverage traditional herbal ingredients known for their anti-inflammatory and antibacterial properties, such as neem, clove, and aloe vera. As consumer awareness of the benefits of herbal ingredients increases, more brands are incorporating these formulations into their product lines. The appeal of herbal toothpaste lies in its holistic approach to oral hygiene, often emphasizing natural healing and wellness. This trend is expected to continue growing as consumers increasingly prioritize products that align with their values regarding health, safety, and sustainability.

By Application

Adults:

The adult segment constitutes a significant share of the liquid toothpaste market, driven by a heightened focus on oral health among this demographic. Adults are often more knowledgeable about the importance of dental care, leading to increased investments in high-quality oral hygiene products. This segment encompasses a wide range of product types, including fluoride-based, whitening, and sensitive formulations, tailored to suit the specific needs of adult consumers. The growing awareness of the link between oral health and general well-being further propels the demand for effective and specialized liquid toothpaste. As a result, manufacturers are continuously innovating to address the diverse preferences within this segment, providing products that meet varying oral health goals.

Children:

The children's segment of the liquid toothpaste market is expanding, fueled by the rising recognition of the importance of establishing good oral hygiene habits from a young age. Parents are increasingly seeking products specifically designed for children, prioritizing flavor, safety, and effectiveness. Child-friendly formulations often feature appealing flavors and colorful packaging to engage young users while containing lower fluoride levels to ensure safety. Additionally, educational initiatives aimed at promoting oral care among children are contributing to market growth. Companies are responding to this demand by creating innovative products that not only address dental health but also make brushing an enjoyable experience for children.

By Distribution Channel

Online Stores:

Online stores have emerged as a dominant distribution channel in the liquid toothpaste market, driven by the increasing trend of e-commerce and consumer preference for convenient shopping. The ease of access to a wide range of products and brands allows consumers to explore various options without the limitations of physical stores. Online platforms often provide detailed product descriptions, customer reviews, and competitive pricing, enhancing the shopping experience. The COVID-19 pandemic further accelerated the shift towards online shopping, with many consumers becoming accustomed to purchasing daily necessities, including oral care products, online. This channel is expected to continue its growth trajectory as brands invest in digital marketing and enhance their online presence.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets continue to be a significant distribution channel for liquid toothpaste, offering consumers the convenience of one-stop shopping for various household products. These retail formats typically feature a diverse range of brands and product types, allowing consumers to make informed purchasing decisions. The large-scale nature of supermarkets and hypermarkets often leads to promotions and discounts, attracting price-sensitive consumers. Additionally, the in-store experience enables customers to easily browse different toothpaste options, leading to increased sales. Companies often collaborate with these retailers for promotional campaigns and product placements, enhancing visibility and accessibility within this channel.

Specialty Stores:

Specialty stores, including health and wellness shops and organic markets, cater to a niche segment of the liquid toothpaste market focused on specific consumer needs. These retailers often prioritize offering natural, herbal, and organic toothpaste options, appealing to health-conscious consumers seeking alternatives to mainstream products. The personalized shopping experience and knowledgeable staff in specialty stores can provide valuable insights to consumers, enhancing their purchasing decisions. As consumers increasingly seek specialized products that align with their values, the demand for liquid toothpaste in specialty stores is expected to grow. Retailers are likely to expand their offerings to include a wider array of unique and innovative toothpaste formulations.

Drug Stores:

Drug stores serve as a crucial distribution channel for liquid toothpaste, providing essential health and hygiene products to consumers. These retail outlets often carry well-known brands and a variety of formulations, catering to different oral health needs. The convenience of drug stores, typically positioned in easily accessible locations, makes them an attractive option for consumers looking to purchase liquid toothpaste alongside other health-related products. Drug stores often run promotions and loyalty programs, fostering customer retention and encouraging repeat purchases. As oral care remains a key focus area for consumers, the drug store segment is expected to maintain its relevance and growth in the liquid toothpaste market.

Others:

This category includes various miscellaneous distribution channels such as convenience stores, vending machines, and direct sales. While these channels may not represent the largest share of the market, they play an essential role in providing consumers with immediate access to liquid toothpaste. Convenience stores, in particular, are popular for last-minute purchases, catering to consumers who prioritize ease and speed in their shopping experience. Vending machines offering oral care products in high-traffic areas further enhance accessibility, especially for individuals on the go. As consumer lifestyles continue to evolve, the demand for liquid toothpaste through these alternative channels is likely to grow, contributing to the overall market expansion.

By Ingredient Type

Peppermint:

Peppermint is one of the most commonly used ingredients in liquid toothpaste, known for its refreshing flavor and breath-freshening properties. Its popularity stems from its ability to provide a cooling sensation, making the brushing experience more enjoyable for users. Additionally, peppermint oil has natural antibacterial qualities, which help combat oral bacteria and promote healthier gums. The presence of peppermint in toothpaste formulations is often associated with a sense of cleanliness and freshness, which is a significant selling point for consumers. As a result, many brands are incorporating peppermint as a key ingredient in their liquid toothpaste offerings to meet consumer preferences for flavor and efficacy.

Spearmint:

Spearmint is another favored flavoring ingredient in liquid toothpaste, often chosen for its milder taste compared to peppermint. This makes it particularly appealing to consumers who prefer a gentler mint experience, including children and individuals with sensitive palates. Spearmint's pleasant flavor profile not only enhances the brushing experience but also contributes to long-lasting fresh breath. The ingredient has been associated with various oral health benefits, including its antibacterial properties, which help maintain oral hygiene. As brands seek to diversify their flavor offerings, spearmint is increasingly being featured in liquid toothpaste formulations to cater to a broad audience.

Cinnamon:

Cinnamon is gaining traction as an ingredient in liquid toothpaste, driven by its unique flavor profile and potential health benefits. It possesses natural antimicrobial and anti-inflammatory properties, making it an effective option for oral care. The warm and spicy flavor of cinnamon appeals to consumers looking for alternatives to traditional mint flavors, thus broadening the market. Additionally, cinnamon has been linked to improved gum health and fresher breath, enhancing its appeal among health-conscious consumers. As brands explore innovative flavor combinations, cinnamon is likely to emerge as a prominent ingredient in liquid toothpaste formulations aimed at delivering both taste and health benefits.

Clove:

Clove is a traditional ingredient known for its medicinal properties, including its ability to alleviate toothache and promote oral health. Its strong flavor and aroma make it an intriguing choice for liquid toothpaste formulations, particularly among consumers seeking natural remedies for dental care. Clove oil is recognized for its antibacterial and analgesic effects, contributing to improved oral hygiene and comfort. As the trend toward herbal and natural ingredients continues to rise, clove-infused liquid toothpaste is gaining popularity among consumers looking for effective alternatives. This ingredient's historical significance in oral care provides a unique selling proposition for brands aiming to differentiate themselves in the competitive market.

Tea Tree Oil:

Tea tree oil is increasingly being incorporated into liquid toothpaste formulations due to its powerful antibacterial and antifungal properties. It is well-known for its ability to combat oral bacteria, making it a valuable ingredient for promoting overall oral health. The natural antiseptic qualities of tea tree oil can help reduce plaque formation and support gum health, attracting consumers seeking effective and holistic oral care solutions. As awareness of the benefits of tea tree oil grows, more brands are likely to include this ingredient in their product lines, catering to the rising demand for natural and effective oral hygiene products. Its unique position in the market offers opportunities for innovation and differentiation.

By Region

The liquid toothpaste market exhibits distinct regional dynamics influenced by varying consumer preferences, regulatory frameworks, and market maturity. North America represents one of the largest markets, driven by high consumer awareness of oral hygiene and the presence of numerous established brands. The region is expected to maintain a robust growth rate, with a projected CAGR of 5.7% during the forecast period. Factors such as increasing disposable incomes and a growing inclination towards premium oral care products are contributing to market expansion. In Europe, the market is characterized by a strong preference for natural and organic products, leading to the growth of niche brands specializing in herbal liquid toothpaste formulations. The region's commitment to sustainability and health-conscious choices further amplifies the demand for innovative products.

The Asia Pacific region is anticipated to witness the highest growth rate in the liquid toothpaste market, with a CAGR of 7.5% from 2025 to 2033. The rising population, urbanization, and increasing disposable incomes are driving the demand for oral care products, especially in emerging economies such as India and China. The growing awareness of oral hygiene, coupled with marketing efforts promoting the benefits of liquid toothpaste, is expected to contribute to significant market growth in this region. Meanwhile, Latin America and the Middle East & Africa are poised for steady growth as consumer awareness increases and the demand for effective oral care solutions rises. The diversification of product offerings and expanding distribution channels will play a crucial role in capturing market share across these regions.

Opportunities

The liquid toothpaste market presents numerous opportunities for growth, particularly in the realm of product innovation. As consumer preferences shift towards more natural and sustainable products, brands that prioritize eco-friendly formulations and packaging will likely find a receptive audience. Investing in research and development to create unique flavor combinations, specialized formulations targeting specific oral health concerns, such as sensitivity or whitening, can set companies apart in a competitive landscape. Additionally, leveraging advanced technology in production and marketing strategies to reach targeted demographics can enhance brand visibility and consumer engagement. Collaborations with dental professionals to endorse products or provide education about oral health can further boost brand credibility and consumer trust.

Moreover, the expansion of e-commerce presents a significant opportunity for liquid toothpaste brands to enhance distribution and reach wider audiences. With the rise of online shopping, companies can explore innovative marketing strategies that resonate with digital-savvy consumers. Developing subscription models for regular deliveries or offering personalized product recommendations based on individual oral health needs can create a loyal customer base. Furthermore, as global lifestyles become increasingly hectic, providing convenient, on-the-go packaging options for liquid toothpaste can cater to busy consumers seeking practical solutions for their oral care routine. All these opportunities indicate a bright future for the liquid toothpaste market as it evolves to meet changing consumer demands.

Threats

Despite the promising growth trajectory of the liquid toothpaste market, several threats could impact its performance. One major concern is the competitive landscape, characterized by numerous established brands and emerging players vying for market share. This intense competition may lead to price wars, which can pressure profit margins for both new entrants and existing companies. Additionally, the constant need for innovation to keep up with changing consumer preferences poses a challenge, as companies must invest resources into research and development while managing operational costs. The market is also susceptible to regulatory changes, as new guidelines regarding ingredient safety or environmental sustainability may necessitate adjustments in product formulations, potentially disrupting supply chains.

Moreover, the growing popularity of alternative oral care solutions, such as oil pulling and toothpaste tablets, presents a threat to the liquid toothpaste market. As more consumers explore these alternatives that emphasize natural ingredients and holistic health practices, traditional liquid toothpaste may face declining demand. It is essential for companies to monitor these trends and adapt their offerings accordingly to maintain relevance. Lastly, fluctuations in raw material prices, particularly for natural and organic ingredients, could impact production costs and, ultimately, retail prices, affecting overall market stability. Addressing these threats will be crucial for companies aiming to navigate the complexities of the liquid toothpaste market successfully.

Competitor Outlook

• Colgate-Palmolive Company
• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Crest (Procter & Gamble)
• GlaxoSmithKline plc
• Church & Dwight Co., Inc.
• Tom's of Maine (Colgate)
• Burt's Bees (Clorox Company)
• Oral-B (Procter & Gamble)
• Jason Natural Products
• Nature's Gate
• Herbalife Nutrition Ltd.
• Weleda AG
• Radius Corporation

The liquid toothpaste market is characterized by a diverse range of competitors, including both global giants and niche players. Major companies such as Colgate-Palmolive, Procter & Gamble, and Unilever dominate the market, leveraging their extensive distribution networks and strong brand recognition to capture significant market shares. These established players continually invest in product innovation and marketing campaigns to maintain their competitive edge, introducing a variety of formulations targeting different consumer needs. For instance, Colgate-Palmolive has broadly diversified its product line to include natural and organic options, while Procter & Gamble has focused on enhancing the efficacy of its whitening toothpaste. This strategic approach allows them to cater effectively to a wide audience, ensuring they meet the evolving demands of modern consumers.

On the other hand, niche brands like Tom's of Maine and Burt's Bees are carving out their own spaces within the market by emphasizing natural ingredients and sustainability. These companies resonate with health-conscious consumers seeking alternatives to conventional products. Their commitment to eco-friendly practices and transparency in ingredient sourcing positions them favorably in a market increasingly oriented towards wellness and sustainability. Moreover, these brands often engage in grassroots marketing strategies and community outreach, further enhancing their brand loyalty among environmentally aware consumers. As the market continues to evolve, these smaller players are likely to gain traction, driving competition and innovation.

The competitive landscape is also witnessing the emergence of direct-to-consumer brands that challenge traditional distribution models. Startups and online-only brands are capitalizing on the growing trend of e-commerce, offering unique products that cater to specific consumer preferences. These companies often leverage social media platforms to reach target demographics directly, fostering brand engagement and creating loyal customer bases. As direct-to-consumer brands continue to gain popularity, established players may need to rethink their strategies to compete effectively in this rapidly changing environment. Overall, the liquid toothpaste market presents a dynamic and competitive landscape where brands must continually adapt and innovate to thrive.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Weleda AG
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Unilever PLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Nature's Gate
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Radius Corporation
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 GlaxoSmithKline plc
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Henkel AG & Co. KGaA
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Procter & Gamble Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Jason Natural Products
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Crest (Procter & Gamble)
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Herbalife Nutrition Ltd.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Tom's of Maine (Colgate)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Church & Dwight Co., Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Colgate-Palmolive Company
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Oral-B (Procter & Gamble)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Burt's Bees (Clorox Company)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Liquid Toothpaste Market, By Application
    • 6.1.1 Adults
    • 6.1.2 Children
  • 6.2 Liquid Toothpaste Market, By Product Type
    • 6.2.1 Fluoride-based
    • 6.2.2 Natural
    • 6.2.3 Whitening
    • 6.2.4 Sensitive
    • 6.2.5 Herbal
  • 6.3 Liquid Toothpaste Market, By Ingredient Type
    • 6.3.1 Peppermint
    • 6.3.2 Spearmint
    • 6.3.3 Cinnamon
    • 6.3.4 Clove
    • 6.3.5 Tea Tree Oil
  • 6.4 Liquid Toothpaste Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Drug Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Liquid Toothpaste Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Liquid Toothpaste market is categorized based on

By Product Type

• Fluoride-based
• Natural
• Whitening
• Sensitive
• Herbal

By Application

• Adults
• Children

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Drug Stores
• Others

By Ingredient Type

• Peppermint
• Spearmint
• Cinnamon
• Clove
• Tea Tree Oil

By Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• Colgate-Palmolive Company
• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Crest (Procter & Gamble)
• GlaxoSmithKline plc
• Church & Dwight Co., Inc.
• Tom's of Maine (Colgate)
• Burt's Bees (Clorox Company)
• Oral-B (Procter & Gamble)
• Jason Natural Products
• Nature's Gate
• Herbalife Nutrition Ltd.
• Weleda AG
• Radius Corporation