Laundry Detergents Sales

Laundry Detergents Sales Market Outlook

The global laundry detergents market is anticipated to reach approximately USD 200 billion by 2035, growing at a CAGR of around 4.5% from 2025 to 2035. This growth is primarily driven by the increasing awareness of personal hygiene, a rise in the number of households, and the growing popularity of ecologically sustainable products among consumers. Additionally, the rapid urbanization and changing lifestyles are propelling the demand for effective cleaning solutions. The growing trend of e-commerce and online shopping is also contributing to the expansion of the market, as consumers increasingly prefer to shop for household products online due to convenience and accessibility. Furthermore, the innovation in product formulations and the introduction of multi-functional detergents are expected to create substantial growth opportunities in the laundry detergents market.

Growth Factor of the Market

The laundry detergents market is experiencing significant growth due to various factors that contribute to the increasing demand for laundry cleaning products. One of the key growth drivers is the rising consumer awareness regarding hygiene and cleanliness, especially in the wake of global health crises, which has led to heightened spending on laundry products. Additionally, the growing population and urbanization trends result in an increase in the number of households, thereby spurring demand for laundry detergents. The shift towards eco-friendly and sustainable products has also become a major factor, as consumers are now more inclined to opt for biodegradable and environmentally safe detergents that offer effective cleaning without harming the planet. Furthermore, product innovation, including the development of concentrated formulas and single-dose packaging, is attracting consumers looking for efficient and hassle-free laundry solutions. The rise of e-commerce channels is another critical factor, enabling consumers to easily access a wider range of products from the comfort of their homes, thus boosting overall market growth.

Key Highlights of the Market

• Projected market size of USD 200 billion by 2035 with a CAGR of 4.5%.
• Growing consumer preference for eco-friendly and sustainable laundry products.
• Increase in the number of households and urbanized populations worldwide.
• Technological advancements leading to innovative product offerings.
• Expansion of online retail channels facilitating greater market accessibility.

By Product Type

Powder Detergents :

Powder detergents have been a staple in the laundry cleaning market for decades, primarily due to their cost-effectiveness and longevity in storage. These products typically offer strong cleaning power, especially for tough stains, and are widely used in both residential and commercial settings. They are preferred by consumers who value bulk purchasing since powder detergents tend to have a longer shelf life compared to their liquid counterparts. Additionally, the product formulations often include various enzymes and active ingredients that enhance stain removal capabilities. However, they require careful measuring for optimal use, and the presence of fillers may deter some eco-conscious consumers. The powder detergent segment is expected to maintain a significant share of the market, especially in price-sensitive regions, as manufacturers innovate to improve performance and sustainability.

Liquid Detergents :

Liquid detergents have gained substantial popularity over the years, primarily due to their convenience and ease of use. They dissolve more readily in water, making them particularly effective for cold washes and quick cleaning solutions. The liquid form allows for precise dosing, enabling consumers to utilize only the amount needed for their laundry loads. Additionally, many liquid products come with specialized formulas designed for different fabric types, enhancing their appeal to a broader audience. The increasing demand for stain removers in liquid form has led to a surge in this segment, as consumers often find it easier to treat stains before washing. This trend is expected to continue, propelling the growth of the liquid detergent market segment further.

Single Dose Detergents :

Single dose detergents, often marketed in pods or capsules, have revolutionized laundry cleaning by offering an ultra-convenient solution for consumers. These products eliminate the need for measuring and pouring, which not only saves time but also minimizes the risk of overdosing or underdosing. The pre-measured doses come with concentrated formulas, providing effective cleaning power while catering to the preferences of busy households. Moreover, their compact packaging is designed to reduce waste, aligning with the growing consumer trend toward sustainability. However, there are challenges in terms of safety precautions, as these pods can pose risks to young children if ingested. Nonetheless, the market for single-dose detergents continues to grow as manufacturers improve safety measures and enhance product visibility on retail shelves.

Eco-Friendly Detergents :

The increasing awareness surrounding environmental issues has led to a notable rise in the demand for eco-friendly detergents. These products are formulated with biodegradable ingredients, free from harmful chemicals and phosphates, thus appealing to health-conscious and environmentally aware consumers. Eco-friendly detergents not only prioritize cleaning efficacy but also focus on minimizing environmental impact throughout their lifecycle. As more consumers seek sustainable options, brands are increasingly developing formulations that are both effective and eco-conscious. This segment of the market is showing robust growth potential, driven by the rising preference for green products amidst stringent regulations on hazardous substances in many regions.

Organic Detergents :

Organic detergents represent a niche but rapidly growing segment of the laundry market, appealing to consumers who prioritize natural ingredients in their cleaning products. These detergents are typically free from synthetic additives and are made from plant-derived components, making them a safer choice for families with sensitivities or allergies. As consumer awareness about the potential health impacts of conventional detergents increases, organic options are gaining traction. The market for organic detergents is particularly strong among niche retailers and online platforms where consumers are actively seeking products that align with their values. The growth of this segment is expected to continue as sustainability trends reshape consumer behavior in numerous sectors.

By Application

Residential :

The residential application of laundry detergents comprises a significant portion of the market, as households continue to be the primary consumers of these cleaning products. With families increasingly focused on maintaining hygiene and cleanliness, the demand for various types of laundry detergents has surged. Residential consumers often favor convenience, resulting in the popularity of liquid and single-dose detergents that simplify the laundry process. Furthermore, the growing trend of premium and eco-friendly products is influencing purchasing decisions, as consumers seek out effective yet sustainable cleaning solutions for their homes. This segment is expected to remain dominant, driven by continuous innovations in product formulations aimed at catering to the evolving needs of consumers.

Commercial :

The commercial segment of the laundry detergents market includes businesses such as hotels, laundromats, and other service providers that require bulk laundry cleaning solutions. This segment demands highly effective and economical products that can handle large volumes of laundry efficiently. Consequently, commercial laundry detergents are often formulated to deliver superior stain removal and cleaning power, ensuring textiles are maintained in excellent condition. The increasing number of establishments in the hospitality and service industries, coupled with the rising focus on cleanliness and hygiene, is positively impacting the demand for commercial laundry detergents. This segment is poised for steady growth as service providers continue to prioritize efficient laundry solutions to meet customer expectations.

Industrial :

Industrial applications of laundry detergents are tailored for use in large-scale operations, such as textile manufacturing and industrial laundries. These detergents must meet specific requirements to effectively clean and maintain a wide range of fabrics and materials. Industrial laundry detergents are typically characterized by their heavy-duty formulations that can address tough stains and extensive dirt levels encountered in such environments. As industries grow and evolve, there is a rising need for specialized cleaning solutions that cater to the unique demands of industrial operations, driving the growth within this segment. Environmental regulations are also influencing the development of industrial detergents that promote sustainability, which is becoming increasingly important for manufacturers in this sector.

By Distribution Channel

Supermarkets/Hypermarkets :

Supermarkets and hypermarkets remain one of the most significant distribution channels for laundry detergents, as they provide extensive reach and accessibility for consumers. These large retail establishments typically carry a diverse range of products, catering to various customer preferences, including different brands, types, and formulations of laundry detergents. The convenience of one-stop shopping allows consumers to purchase laundry supplies alongside their other groceries, enhancing the overall shopping experience. Additionally, the in-store promotions and discounts offered by supermarkets often incentivize purchases, driving consumer traffic to these channels. As shopping habits continue to evolve, supermarkets and hypermarkets are expected to maintain their position as key players in the distribution of laundry detergents.

Convenience Stores :

Convenience stores have emerged as an increasingly popular distribution channel for laundry detergents, particularly among urban consumers seeking quick access to cleaning products. These stores offer the convenience of extended operating hours and proximity to residential areas, making it easier for consumers to purchase laundry detergents on-the-go or during last-minute shopping trips. While the selection may not be as extensive as that found in supermarkets, convenience stores typically stock popular brands and essential products that meet consumers' immediate needs. This segment is expected to grow as urbanization continues and consumer lifestyles become busier, leading to an increased reliance on convenient shopping options.

Online Retail :

The rise of e-commerce has revolutionized the way consumers purchase laundry detergents, making online retail an increasingly vital distribution channel. The convenience of shopping from home, coupled with the ability to compare products and prices easily, has led to a significant shift towards online purchases. Additionally, many brands have established their own online platforms, while established e-commerce sites provide a wide range of options for consumers, including subscription services for regular deliveries. The global pandemic has further accelerated the trend towards online shopping, as more consumers have become accustomed to purchasing household products through digital channels. As online retail continues to expand, it is expected to capture a larger share of the laundry detergents market.

Specialty Stores :

Specialty stores offer a curated selection of laundry detergents, often focusing on premium, eco-friendly, or organic products. These retail outlets cater to consumers who are particularly discerning about the ingredients in their cleaning products and are willing to pay a premium for high-quality options. Specialty stores often provide knowledgeable staff who can assist consumers in finding the right products based on specific needs or preferences, creating a personalized shopping experience. As more consumers seek out sustainable and natural cleaning solutions, the demand for specialty stores is expected to grow, further diversifying the distribution landscape for laundry detergents.

Others :

This category encompasses various alternative distribution channels, including wholesale clubs, discount retailers, and local markets. These outlets may offer bulk purchasing options for consumers, allowing them to access laundry detergents at reduced prices. While they may not have the extensive selection of larger retailers, these channels can cater to cost-sensitive consumers seeking value for money. The influence of alternative distribution methods is expected to remain significant, as consumers continue to explore cost-efficient options for purchasing laundry products. As shopping preferences evolve and diversify, these channels are likely to contribute to the overall growth of the laundry detergents market.

By Ingredient Type

Enzymes :

Enzymes are a crucial ingredient in many laundry detergents, enhancing their cleaning efficacy by breaking down stains and dirt at a molecular level. These biological catalysts target specific types of stains, including protein-based, starch-based, and fat-based soils, making them an integral part of modern laundry formulations. The use of enzymes allows detergents to be effective at lower temperatures, which not only conserves energy but also protects delicate fabrics from heat damage. As consumer awareness increases regarding the benefits of enzyme-based products, the demand for laundry detergents containing enzymes is expected to rise, further driving innovation in this segment.

Surfactants :

Surfactants are essential components in laundry detergents, responsible for reducing surface tension and allowing water to penetrate fabrics more effectively. These compounds help to emulsify oils and dirt, enabling them to be washed away during the cleaning process. Surfactants come in various forms, including anionic, cationic, and nonionic types, each serving different purposes in cleaning applications. The increasing consumer demand for effective, multi-purpose cleaning solutions is driving innovation in surfactant formulations, with manufacturers continuously working to enhance their performance and sustainability. As washing habits evolve, the role of surfactants in laundry detergents will remain vital, facilitating the development of more efficient and environmentally friendly cleaning products.

Builders :

Builders are substances added to laundry detergents to enhance their cleaning power by softening water and preventing the re-deposition of dirt on fabrics. Traditional builders, such as phosphates, have come under scrutiny due to their environmental impact; hence, there is a growing trend towards the use of alternative, biodegradable builders that fulfill the same functions without the negative side effects. This shift has led to the development of formulations that utilize zeolites, citrates, and other sustainable ingredients as effective builders. As regulatory changes push for cleaner and greener formulations, the demand for innovative builder ingredients is set to continue growing within the laundry detergents market.

Bleach :

Bleach is another important ingredient in many laundry detergents, known for its ability to remove tough stains and whiten fabrics. Oxygen bleach, in particular, has gained popularity as a safer and more environmentally friendly alternative to traditional chlorine bleach, offering effective stain removal without the harsh effects on fabrics or the environment. The demand for bleach-containing detergents is often driven by consumers looking for powerful stain-fighting capabilities, especially in households with children or pets. As consumers become more aware of the differences between various bleaching agents, manufacturers are focusing on formulating products that provide effective cleaning while adhering to green chemistry principles, ensuring that bleach remains a relevant component in modern laundry detergents.

Fragrances :

Fragrances play a significant role in the laundry detergents market, as consumers increasingly seek products that not only clean effectively but also leave their clothes smelling fresh and pleasant. Fragrance formulations vary widely, enabling consumers to choose from a range of scents that suit their personal preferences. The market has seen a growing trend toward hypoallergenic and natural fragrances, reflecting the increasing consumer awareness of potential irritants present in synthetic fragrances. As manufacturers focus on creating appealing scent profiles while ensuring product safety, the fragrance segment is expected to play a crucial role in differentiating laundry detergent offerings in a competitive market.

By Region

The regional analysis of the laundry detergents market reveals significant variations in demand driven by factors such as consumer preferences, economic conditions, and cultural trends. North America is a leading market, projected to hold a significant share due to high household penetration of laundry products and the increasing trend toward eco-friendly solutions. The growth in this region is expected to be around 4% CAGR over the forecast period, driven by an emphasis on sustainability and innovation in product offerings. Europe also represents a substantial market share, characterized by a robust demand for premium and organic laundry detergents, as consumers are more inclined to invest in higher-end products that align with their sustainability values.

In Asia Pacific, the laundry detergents market is witnessing rapid growth, fueled by rising disposable incomes, urbanization, and changing lifestyles. Countries such as China and India are experiencing a shift from traditional washing methods to modern laundry practices, contributing to a surge in demand for various detergent types. This region is anticipated to show the highest CAGR, reflecting a growing middle-class population that prioritizes convenience and cleanliness. Latin America and the Middle East & Africa are also expected to contribute modestly to the overall market growth, as improving economic conditions and increasing awareness of hygiene drive demand for effective laundry solutions. However, the growth in these regions may be limited by factors such as price sensitivity and varying consumer preferences.

Opportunities

The laundry detergents market is poised for numerous opportunities as consumer preferences continue to evolve towards more sustainable and eco-friendly products. The rising trend of health consciousness among consumers is pushing brands to innovate and create formulations that are free from harmful chemicals, thus appealing to environmentally savvy customers. Companies can capitalize on this trend by investing in research and development to create biodegradable and plant-based cleaning agents that not only clean effectively but also meet consumers' ecological concerns. Additionally, the growing popularity of e-commerce presents a lucrative opportunity for brands to reach wider audiences directly and efficiently. By establishing strong online presence and leveraging digital marketing, companies can tap into this burgeoning market segment and cater to the evolving shopping habits of consumers.

Moreover, manufacturers can explore the potential of new product formats and packaging solutions to enhance consumer convenience and engagement. The introduction of single-dose packs and travel-size products can cater to the increasing demand for convenience among busy households. Furthermore, partnerships with retail chains, supermarkets, and online platforms can significantly boost product visibility and accessibility, ultimately leading to increased sales. With the continued focus on innovation and sustainability, there lies a ripe opportunity for brands to differentiate themselves in the competitive laundry detergents market and solidify their market presence.

Threats

Despite the numerous growth opportunities within the laundry detergents market, there are several threats that could impede the growth trajectory of the sector. One of the primary concerns is the increasing competition from private label brands, which often offer similar quality products at lower prices. These brands can significantly impact the market share of established manufacturers, particularly in price-sensitive regions. Furthermore, consumer preferences are constantly evolving, with an increasing emphasis on value for money and environmentally friendly products. As a result, brands must continually adapt to the changing landscape and invest in innovation to remain competitive. Failing to keep up with these trends could lead to a loss of consumer trust and market relevance.

Another significant threat comes from regulatory changes and environmental standards that could impose stricter guidelines on ingredients used in laundry detergents. Manufacturers may face challenges in reformulating existing products to comply with these regulations, which could lead to increased operational costs and potential market disruptions. Additionally, negative publicity surrounding the environmental impact of certain ingredients can result in brand reputation damage and loss of customer loyalty. As consumers become more informed about product ingredients, companies may struggle to maintain market share unless they commit to transparency and sustainability in their formulations. Therefore, the threat of market volatility and shifting consumer expectations necessitates ongoing vigilance and innovation from industry players.

Competitor Outlook

• Procter & Gamble
• Unilever
• Henkel
• Colgate-Palmolive
• SC Johnson
• Reckitt Benckiser
• Church & Dwight
• Seventh Generation
• Persil (Henkel)
• Arm & Hammer (Church & Dwight)
• Method Products
• Planet Inc.
• Purex (Henkel)
• Omo (Unilever)
• Ecovert

The competitive landscape of the laundry detergents market is characterized by the presence of several leading global players, each vying for market share through innovative product offerings and strategic marketing initiatives. Procter & Gamble and Unilever are two of the most prominent companies in the industry, known for their extensive portfolios that include a wide range of laundry detergent brands. These companies leverage strong distribution networks and invest heavily in advertising to maintain brand loyalty among consumers. Furthermore, they continually enhance their product formulations to meet changing consumer preferences and sustainability demands, thus staying ahead in the competitive arena.

Henkel and Reckitt Benckiser are also significant competitors in the laundry detergents market, recognized for their commitment to sustainability and innovation. Henkel, with its popular brands such as Persil and Purex, has been proactive in developing eco-friendly products, appealing to the growing consumer base looking for environmentally responsible options. Similarly, Reckitt Benckiser's brand portfolio includes popular names such as Vanish and Finish, which focus on delivering superior cleaning power while exploring sustainable product formulations. Both companies are actively engaged in research and development to create effective cleaning solutions that align with consumer preferences for environmentally safe products.

Emerging brands such as Method Products and Seventh Generation are making their mark in the laundry detergents market by emphasizing sustainable and organic product offerings. These companies attract consumers who are increasingly health-conscious and environmentally aware, providing alternatives to traditional laundry detergents. Their focus on transparency and using natural ingredients resonates well with the current market trend, allowing them to carve out a niche in a competitive landscape often dominated by larger corporations. As consumers continue to prioritize sustainability, the market share of such emerging brands is expected to expand, creating an even more dynamic competitive environment.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Henkel
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Ecovert
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 SC Johnson
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Planet Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Omo (Unilever)
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Purex (Henkel)
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Church & Dwight
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Method Products
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Persil (Henkel)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Procter & Gamble
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Colgate-Palmolive
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Reckitt Benckiser
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Seventh Generation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Arm & Hammer (Church & Dwight)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Laundry Detergents Sales Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
    • 6.1.3 Industrial
  • 6.2 Laundry Detergents Sales Market, By Product Type
    • 6.2.1 Powder Detergents
    • 6.2.2 Liquid Detergents
    • 6.2.3 Single Dose Detergents
    • 6.2.4 Eco-Friendly Detergents
    • 6.2.5 Organic Detergents
  • 6.3 Laundry Detergents Sales Market, By Ingredient Type
    • 6.3.1 Enzymes
    • 6.3.2 Surfactants
    • 6.3.3 Builders
    • 6.3.4 Bleach
    • 6.3.5 Fragrances
  • 6.4 Laundry Detergents Sales Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Laundry Detergents Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Laundry Detergents Sales market is categorized based on

By Product Type

• Powder Detergents
• Liquid Detergents
• Single Dose Detergents
• Eco-Friendly Detergents
• Organic Detergents

By Application

• Residential
• Commercial
• Industrial

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

By Ingredient Type

• Enzymes
• Surfactants
• Builders
• Bleach
• Fragrances

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble
• Unilever
• Henkel
• Colgate-Palmolive
• SC Johnson
• Reckitt Benckiser
• Church & Dwight
• Seventh Generation
• Persil (Henkel)
• Arm & Hammer (Church & Dwight)
• Method Products
• Planet Inc.
• Purex (Henkel)
• Omo (Unilever)
• Ecovert