Laundry Detergent Pods

Laundry Detergent Pods Market Outlook

The global laundry detergent pods market was valued at approximately USD 4.5 billion in 2023 and is projected to reach USD 8 billion by 2035, growing at a CAGR of around 7.5% during the forecast period. The growing demand for convenient and efficient laundry solutions, coupled with the increasing trend of urbanization and dual-income households, has significantly contributed to this growth. Additionally, the rise in environmental awareness among consumers has led to an increased preference for eco-friendly and sustainable products, which is further propelling the market. The introduction of innovative product offerings, such as those containing natural ingredients and improved cleaning efficacy, is also expected to enhance market dynamics. Furthermore, the expansion of e-commerce platforms is making these products more accessible to consumers, thereby increasing market demand.

Growth Factor of the Market

The growth of the laundry detergent pods market can be attributed to several key factors, notably the increasing consumer preference for convenience and ease of use. As lifestyles become more fast-paced, consumers are seeking laundry solutions that simplify their washing process. Laundry pods offer a pre-measured dose that eliminates the need for measuring liquid or powder detergents, making them an appealing option for busy households. Additionally, the rise in disposable income and living standards globally has enabled more consumers to invest in premium laundry products that offer superior cleaning performance and are tailored to specific needs. Innovations in packaging, such as single-use pods that are easy to handle and store, also enhance consumer appeal. Moreover, the growing focus on sustainability and environmentally friendly products is encouraging manufacturers to develop eco-conscious laundry pods that attract environmentally aware consumers. These factors collectively contribute to the robust growth trajectory of the market.

Key Highlights of the Market

• The market is expected to reach USD 8 billion by 2035, growing at a CAGR of 7.5%.
• There is a notable shift towards eco-friendly laundry pod options, influenced by rising environmental concerns.
• Convenience and ease of use are the primary factors driving consumer preferences.
• Innovative product developments, including various scent options and added cleaning features, are emerging trends.
• The expanding e-commerce sector is significantly increasing the accessibility of laundry detergent pods.

By Product Type

Original Scent:

Original scented laundry detergent pods remain one of the most popular choices among consumers, primarily due to their familiar and pleasant fragrance that evokes a sense of cleanliness. These pods are designed to deliver a robust cleaning performance while leaving clothes smelling fresh and vibrant. The original scent appeals to a broad demographic, from families to single individuals, as it meets a common expectation of laundry products. Many consumers associate the original scent with quality and effectiveness; thus, brands continue to invest in enhancing the fragrance experience. As a result, the original scent segment is projected to maintain a significant share of the market, backed by loyalty from consumers who seek a reliable and traditional laundry solution that combines efficiency with sensory pleasure.

Unscented:

Unscented laundry detergent pods are gaining traction, particularly among consumers with sensitive skin and allergies. These products are formulated without added fragrances, making them an ideal choice for individuals who experience irritation from scented products. The unscented segment appeals to a niche market of consumers who prioritize skin health and hypoallergenic properties over fragrance. As awareness of skin sensitivities and allergies increases, the demand for unscented laundry pods is expected to rise steadily. Manufacturers are responding to this trend by developing unscented pods that not only effectively clean clothes but also minimize the risk of allergic reactions. This growing consumer preference is likely to bolster the market share of unscented products in the coming years.

Eco-Friendly:

The eco-friendly laundry detergent pod segment has witnessed remarkable growth as consumers become increasingly environmentally conscious. These pods are formulated with biodegradable ingredients and eco-friendly packaging, appealing to consumers who wish to reduce their environmental footprint. The rise of green consumerism has led to a surge in demand for sustainable products, prompting manufacturers to innovate and develop eco-friendly alternatives. Additionally, certifications such as “EcoLabel” or “Green Seal” enhance credibility and attract environmentally conscious shoppers. As eco-friendly products continue to resonate with a broader audience, it is expected that this segment will capture a larger portion of the market share, reflecting a shift towards sustainable consumption patterns.

Stain Remover:

Stain remover laundry pods are specifically formulated to tackle tough stains and provide enhanced cleaning performance. These pods contain specialized enzymes and stain-fighting ingredients that work effectively on a variety of stains, making them a crucial choice for households with children or active lifestyles. The growing demand for effective stain removal solutions has propelled the popularity of this segment, as consumers seek products that deliver visible results. Brands are continuously innovating stain remover pods to enhance their efficacy, offering targeted formulations for specific stain types. This focus on performance, combined with consumer preferences for convenient packaging, is expected to drive significant growth in the stain remover segment of the laundry detergent pods market.

Brightening:

Brightening laundry detergent pods are designed to enhance the brightness and vibrancy of fabrics, appealing to consumers who seek to maintain their clothes' appearance. These pods often contain optical brighteners and whitening agents that help to combat dullness and yellowing over time. As consumers become more fashion-conscious and aware of fabric care, the demand for brightening solutions is on the rise. Brands have recognized this trend and are formulating brightening pods that promise to restore and maintain fabric colors, particularly for whites and brights. As a result, this segment is positioned for growth, driven by the desire for vibrant and well-maintained clothing.

By Application

Residential:

The residential application segment of the laundry detergent pods market is the largest and continues to dominate due to the significant number of households using these products for everyday laundry needs. The convenience of using pre-measured pods appeals to busy families and individuals, making laundry less of a chore. Residential consumers typically prioritize effectiveness, fragrance, and ease of use, leading to a wide variety of product options available in the market. Additionally, marketing strategies targeting household consumers play a crucial role in driving sales, as brands often emphasize the time-saving and hassle-free aspects of laundry pods. With the growing trend of urbanization and increasing nuclear families, the residential segment is expected to retain its stronghold in the market.

Commercial:

The commercial application segment for laundry detergent pods has shown a steady increase as businesses, including hotels, laundromats, and hospitals, seek efficient and effective laundry solutions. Commercial entities often require large volumes of cleaning products and are increasingly turning to laundry pods for their ease of use and reduced waste. The ability of these pods to deliver consistent results is appealing to commercial laundry operators, who prioritize efficiency and quality. Moreover, the growth of the hospitality industry and the rising need for outsourcing laundry services further bolster this segment. As commercial operators become more aware of the benefits of laundry pods, this segment is projected to see significant growth in the foreseeable future.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets continue to be the leading distribution channels for laundry detergent pods, providing consumers with a one-stop shopping experience. These retail giants offer a wide range of products, allowing customers to compare and choose from various brands and formulations. The advantages of physical shopping, such as immediate product access and the ability to browse various options, make supermarkets a preferred choice for many consumers. Furthermore, promotional offers and discounts available in these stores often entice customers to purchase laundry pods in bulk, boosting sales in this channel. As a result, this segment is expected to maintain a strong market presence due to its convenience and vast product selection.

Online Stores:

The online stores segment has seen exponential growth, especially in the wake of the COVID-19 pandemic, which accelerated the shift towards e-commerce. Consumers appreciate the convenience of ordering laundry detergent pods from the comfort of their homes, coupled with the option for home delivery. Online platforms often offer competitive pricing and a broader range of products than brick-and-mortar stores, appealing to tech-savvy shoppers. Social media and digital marketing strategies further enhance visibility and attract consumers to online retailers. As consumer preferences continue to evolve towards online shopping, this segment is expected to grow significantly, reshaping the traditional retail landscape for laundry products.

Convenience Stores:

Convenience stores cater to consumers seeking quick and effortless shopping experiences, making them a relevant distribution channel for laundry detergent pods. Shoppers often choose convenience stores for their accessibility and extended hours, allowing for last-minute purchases of essential items, including laundry products. The range of available products at convenience stores may be more limited compared to larger retailers, but brands often target these locations with smaller pack sizes. As the trend of on-the-go consumption continues to rise, convenience stores are expected to play an increasingly important role in the distribution of laundry detergent pods, appealing to consumers who prioritize convenience.

Department Stores:

Department stores serve as a key distribution channel for a diverse array of products, including laundry detergent pods. These stores provide a unique shopping experience where consumers can explore multiple product categories under one roof. The availability of various brands and product types enhances consumer choice, allowing customers to make informed decisions. Although the foot traffic in department stores has fluctuated in recent years due to the rise of online shopping, they still represent a significant channel, particularly for consumers who enjoy the traditional shopping experience. With efforts to revitalize in-store shopping, department stores may continue to capture market share in the laundry detergent pods segment.

Independent Retailers:

Independent retailers contribute to the laundry detergent pods market by offering specialized and localized shopping experiences. These retailers often stock niche and eco-friendly products that cater to specific consumer preferences, appealing to customers who seek unique options not typically found in larger stores. Independent retailers can effectively respond to local trends and demands, providing personalized service and product knowledge that enhances customer loyalty. As consumer interest in supporting local businesses and seeking unique products grows, this segment is likely to gain momentum, further diversifying the distribution landscape for laundry detergent pods.

By Ingredient Type

Enzymes:

The enzymes segment of the laundry detergent pods market plays a crucial role in enhancing cleaning performance. Enzymatic formulations help break down stubborn stains and soils, providing effective cleaning even in cold water. This not only saves energy but also extends the life of fabrics. Consumers increasingly seek products that can perform well while being environmentally friendly, and enzyme-based detergents align with these values. The growing awareness of the efficacy of enzymes in stain removal is driving the popularity of this ingredient type. As manufacturers continue to innovate with enzyme formulations, this segment is expected to experience considerable growth in the coming years.

Surfactants:

Surfactants are essential components of laundry detergent pods, facilitating the removal of dirt and grime from fabrics. These compounds lower the surface tension of water, allowing it to penetrate fabrics and lift stains more effectively. The use of surfactants in laundry pods enhances their overall cleaning efficiency, making them a popular choice among consumers. As manufacturers strive to create products that offer superior cleaning power while being gentle on fabrics, the surfactant segment is expected to thrive. Moreover, advancements in surfactant technology are likely to drive further innovation and development within this segment.

Bleach:

The bleach segment is particularly valued for its ability to whiten and brighten fabrics, making it a popular choice for consumers looking to maintain the appearance of their laundry. Bleach-containing laundry detergent pods are effective in combating tough stains, especially on white fabrics. However, the segment must navigate consumer concerns regarding the potential damage to fabrics and the environmental impact of traditional bleach. As a result, manufacturers are increasingly focusing on developing alternative bleaching agents that are safer for both fabrics and the environment. The demand for effective and safe bleaching solutions is anticipated to drive growth in this segment, as consumers seek products that enhance cleanliness without compromising fabric integrity.

Softeners:

Softeners are included in laundry detergent pods to enhance the tactile feel of fabrics and provide a fresh scent. These ingredients help reduce static cling and make clothes feel softer against the skin, which is particularly appealing to consumers with sensitive skin. As the demand for comfortable and gentle laundry products rises, the softener segment is likely to grow in popularity. Manufacturers are responding to this trend by formulating pods that combine cleaning and softening properties in one convenient package, catering to consumer preferences for multifunctional products. This growth is also indicative of consumers’ desire for products that not only clean but also enhance the overall laundry experience.

Fragrances:

The fragrances segment of the laundry detergent pods market plays a pivotal role in consumer satisfaction, as scent is a significant factor influencing purchasing decisions. Manufacturers invest in creating unique and appealing fragrance profiles that resonate with consumers, enhancing the overall laundry experience. The rise in demand for long-lasting scents has led to innovations in fragrance technology, allowing for the development of pods that maintain their scent even after drying. Additionally, the trend towards natural and hypoallergenic fragrances has gained traction, appealing to consumers who are mindful of ingredients. As consumers continue to prioritize sensory experiences, the fragrances segment is likely to maintain a strong presence in the laundry detergent pods market.

By Region

The North America laundry detergent pods market is projected to witness substantial growth, driven by a high adoption rate of convenient laundry solutions and a strong emphasis on brand loyalty among consumers. The market in this region was valued at approximately USD 1.5 billion in 2023 and is expected to reach USD 2.5 billion by 2035, growing at a CAGR of 6%. The increasing prevalence of dual-income households and busy lifestyles significantly contribute to the demand for laundry pods, as these products offer a time-saving alternative to traditional detergents. The U.S. is the largest consumer market due to its well-established retail infrastructure and the presence of major detergent brands that effectively cater to consumer preferences.

In Europe, the laundry detergent pods market is experiencing a similar upward trajectory, with an estimated market value of USD 1.8 billion in 2023, projected to grow to USD 3.2 billion by 2035, reflecting a CAGR of 6.5%. The growing trend towards eco-friendly and sustainable products is particularly strong in this region, driving the demand for eco-conscious laundry pods. Additionally, consumer preferences for high-quality and effective cleaning solutions are pushing manufacturers to innovate and develop products that meet these expectations. The increasing penetration of online retail channels is further facilitating market growth in Europe, making laundry pods more accessible to a wider audience.

Opportunities

The laundry detergent pods market presents numerous opportunities for growth, particularly in the realm of product innovation and sustainability. As consumers increasingly demand environmentally friendly products, manufacturers are encouraged to develop laundry pods that feature biodegradable packaging and natural ingredients. This trend not only caters to eco-conscious consumers but also aligns with global sustainability goals. Furthermore, there is immense potential in expanding product lines to include multi-functional pods that combine cleaning, softening, and stain removal capabilities, thus addressing the diverse needs of consumers. Companies that successfully capitalize on these opportunities are well-positioned to gain a competitive edge in the market.

Additionally, the growth of e-commerce is reshaping the laundry detergent pods market, providing brands with the chance to reach a broader audience. Online retail platforms enable manufacturers to directly engage with consumers, gather feedback, and tailor their products and marketing strategies accordingly. The ability to offer subscription services for laundry products also presents an opportunity for brands to foster customer loyalty and ensure consistent sales. As more consumers turn to online shopping for convenience, brands that strategically enhance their digital presence and distribution channels are likely to thrive in this evolving market landscape.

Threats

Despite the growth opportunities, the laundry detergent pods market faces several threats that could impact its expansion. One significant threat is the increasing regulatory scrutiny concerning the safety and environmental impact of cleaning products. Governments around the world are implementing stricter regulations for chemical ingredients used in household products, and brands must adapt quickly to comply with these changes. Failure to meet regulatory standards can result in product recalls, legal issues, and damage to brand reputation. Additionally, the competitive landscape is intensifying, with an influx of new entrants and private label brands that offer lower-priced alternatives, potentially eroding market share for established players.

Another concern for manufacturers is the risk of accidental ingestion of laundry pods, particularly among children. Incidents involving children mistaking the colorful pods for candy have raised alarms and prompted safety campaigns. This has led to increased consumer wariness about the safety of laundry pods, which may dissuade some potential purchasers. Consequently, brands must invest in consumer education and safety measures to mitigate these risks, which may involve additional costs and operational adjustments. Addressing these threats proactively is crucial to ensuring the continued success of the laundry detergent pods market.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• SC Johnson & Son, Inc.
• Reckitt Benckiser Group PLC
• Church & Dwight Co., Inc.
• Seventh Generation, Inc.
• Persil (Henkel)
• Arm & Hammer (Church & Dwight)
• Purex (Henkel)
• Method Products, PBC
• Mrs. Meyer's Clean Day (SC Johnson)
• OxiClean (Church & Dwight)
• Eco-Store USA

The competitive landscape of the laundry detergent pods market is characterized by the presence of both well-established multinational corporations and innovative startups. Major players such as Procter & Gamble, Unilever, and Henkel dominate the market with their extensive product offerings and strong brand recognition. These companies leverage their financial strength to invest in research and development, ensuring that they remain at the forefront of product innovation. They also utilize comprehensive marketing strategies to establish consumer loyalty, which is vital in a market where brand reputation heavily influences purchasing decisions. The competitive dynamics are further intensified by the presence of private label brands that offer cost-effective alternatives to consumers, challenging established players to enhance their value propositions.

In addition to traditional competitors, the rise of eco-conscious brands has introduced a new dimension to the market. Companies like Seventh Generation and Method Products focus on sustainability and environmentally friendly formulations, appealing to a growing segment of consumers who prioritize eco-conscious purchasing. These brands often differentiate themselves through their commitment to natural ingredients and sustainable practices. The competition between conventional and eco-friendly brands drives innovation across the industry, as companies seek to capture the attention of environmentally aware consumers. Furthermore, the shift towards e-commerce has allowed smaller, niche players to enter the market and establish a foothold, further diversifying the competitive landscape.

As the market continues to evolve, companies are increasingly focused on enhancing their digital presence and leveraging e-commerce platforms to reach consumers. This includes optimizing product listings, engaging in targeted online marketing campaigns, and offering subscription services for convenience. Through effective digital strategies, brands aim to enhance customer engagement and loyalty, ensuring sustained growth in a competitive environment. Overall, the laundry detergent pods market is poised for dynamic growth, driven by competition, innovation, and the changing preferences of consumers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever PLC
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Eco-Store USA
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Purex (Henkel)
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Persil (Henkel)
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Henkel AG & Co. KGaA
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Method Products, PBC
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Procter & Gamble Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 SC Johnson & Son, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Seventh Generation, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Church & Dwight Co., Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Colgate-Palmolive Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 OxiClean (Church & Dwight)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Reckitt Benckiser Group PLC
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Arm & Hammer (Church & Dwight)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Mrs. Meyer's Clean Day (SC Johnson)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Laundry Detergent Pods Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Laundry Detergent Pods Market, By Product Type
    • 6.2.1 Original Scent
    • 6.2.2 Unscented
    • 6.2.3 Eco-Friendly
    • 6.2.4 Stain Remover
    • 6.2.5 Brightening
  • 6.3 Laundry Detergent Pods Market, By Ingredient Type
    • 6.3.1 Enzymes
    • 6.3.2 Surfactants
    • 6.3.3 Bleach
    • 6.3.4 Softeners
    • 6.3.5 Fragrances
  • 6.4 Laundry Detergent Pods Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Online Stores
    • 6.4.3 Convenience Stores
    • 6.4.4 Department Stores
    • 6.4.5 Independent Retailers

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Laundry Detergent Pods Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Laundry Detergent Pods market is categorized based on

By Product Type

• Original Scent
• Unscented
• Eco-Friendly
• Stain Remover
• Brightening

By Application

• Residential
• Commercial

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Stores
• Convenience Stores
• Department Stores
• Independent Retailers

By Ingredient Type

• Enzymes
• Surfactants
• Bleach
• Softeners
• Fragrances

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• SC Johnson & Son, Inc.
• Reckitt Benckiser Group PLC
• Church & Dwight Co., Inc.
• Seventh Generation, Inc.
• Persil (Henkel)
• Arm & Hammer (Church & Dwight)
• Purex (Henkel)
• Method Products, PBC
• Mrs. Meyer's Clean Day (SC Johnson)
• OxiClean (Church & Dwight)
• Eco-Store USA