Laundry Detergent Capsules

Laundry Detergent Capsules Market Outlook

The global laundry detergent capsules market is projected to reach a value of approximately USD 10.5 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of around 6.5% during the forecast period from 2025 to 2033. The growing preference for convenient and efficient laundry solutions among consumers is a significant driver of market growth. Additionally, increasing urbanization and the rise in dual-income households have led to greater demand for laundry products that save time and effort. The shift towards smaller, pre-measured capsules over traditional liquid or powder detergents is gaining traction, particularly in densely populated urban areas. As consumers become more environmentally conscious, the demand for eco-friendly and biodegradable options is also contributing to the market expansion. This paradigm shift towards convenience, sustainability, and efficiency is expected to steer the laundry detergent capsules market toward a robust growth trajectory.

Growth Factor of the Market

One of the primary growth factors propelling the laundry detergent capsules market is the increasing adoption of e-commerce platforms, which offer a wide range of products, including specialty laundry capsules. This trend has been exacerbated by the COVID-19 pandemic, which has led consumers to seek safer shopping alternatives and the convenience of home delivery. Moreover, the rise of multi-functional capsules, which combine stain removal, fabric softening, and freshness into a single product, appeals to the busy lifestyles of modern consumers. The innovation in packaging, such as dissolvable films that are more eco-friendly and easy to use, has also played a crucial role in attracting consumers. Additionally, growing environmental concerns are driving manufacturers to focus on sustainable practices, resulting in an increase in products made from biodegradable and plant-based ingredients. Coupled with the rising awareness of the health impacts of harsh chemicals, these factors are expected to continue fueling market growth.

Key Highlights of the Market

• The global laundry detergent capsules market is forecasted to grow at a CAGR of 6.5% from 2025 to 2033.
• Convenience and ease of use are primary factors driving consumer preferences toward capsules over traditional detergents.
• There is a significant shift towards eco-friendly products, with many consumers seeking biodegradable and plant-based options.
• Online retail channels are becoming increasingly popular, driven by the pandemic and changing shopping behaviors.
• Innovative formulations, including multi-functional capsules, are gaining traction among consumers.

By Product Type

Liquid Laundry Detergent Capsules:

Liquid laundry detergent capsules are favored for their ability to dissolve quickly in water, providing effective cleaning without leaving residues. The liquid form is particularly beneficial for cold water washes, which are increasingly preferred due to energy-saving benefits. These capsules are designed to tackle tough stains and provide convenience and ease of use, making them a popular choice among busy households. The liquid formulation also allows for innovative features, such as stain-fighting technologies and fabric softening agents, bundled into one capsule for enhanced cleaning performance. As consumers continue to seek efficient and effective laundry solutions, the demand for liquid laundry detergent capsules is expected to grow steadily.

Powder Laundry Detergent Capsules:

Powder laundry detergent capsules offer a concentrated form of cleaning power, often at a lower cost per load compared to liquid options. These capsules are designed to provide effective cleaning in a variety of water temperatures and can be particularly useful for heavily soiled clothes. The stability of powdered formulas allows them to maintain their efficacy even under varying storage conditions. However, the challenge remains in the convenience factor, as they often require a more careful approach in terms of dosage compared to liquid capsules. Despite this, the powder segment continues to hold a significant share of the market, driven by cost-sensitive consumers looking for economical laundry solutions.

Eco-Friendly Laundry Detergent Capsules:

Eco-friendly laundry detergent capsules are increasingly appealing to environmentally conscious consumers who prioritize sustainability in their purchasing decisions. These products are typically made with biodegradable ingredients and packaging designed to minimize environmental impact. As awareness of environmental issues grows, many consumers are shifting towards products that align with their values, leading manufacturers to innovate and cater to this demographic. The eco-friendly segment is expected to see substantial growth as more brands introduce sustainable solutions that appeal to consumers seeking to reduce their carbon footprint while still obtaining effective laundry cleaning results.

Scented Laundry Detergent Capsules:

Scented laundry detergent capsules combine cleaning efficacy with fragrance, offering an enhanced laundry experience. The appeal of fresh-smelling clothes is a significant driver for consumers, leading manufacturers to create various scent profiles to cater to diverse preferences. Scented capsules not only clean but also impart long-lasting freshness to fabrics, making them popular among consumers who value an aromatic laundry experience. The trend towards unique and appealing scents is expected to drive innovation in this segment, as companies experiment with natural fragrances and essential oils to attract health-conscious consumers. This segment's growth is expected to continue as consumers seek more personalized laundry solutions.

Color-Safe Laundry Detergent Capsules:

Color-safe laundry detergent capsules are designed to protect colored fabrics from fading while providing thorough cleaning. This product type is particularly important for consumers who invest in vibrant-colored garments and wish to maintain their appearance over time. The development of formulas that effectively clean without bleaching or discoloring fabrics has led to increased consumer confidence in using these products. As more consumers become aware of the benefits of using specialized detergents for color protection, the demand for color-safe capsules is expected to rise, contributing positively to the overall growth of the laundry detergent capsules market.

By Application

Residential:

The residential application segment dominates the laundry detergent capsules market, driven largely by household demand for convenient and efficient cleaning solutions. As more consumers prioritize time-saving products in their daily lives, the appeal of pre-measured capsules is clear. Households are increasingly turning to capsules due to their ease of use; simply popping one into the washing machine eliminates the hassle of measuring liquid or powder. Additionally, the trend toward smaller living spaces, particularly in urban settings, is pushing consumers to choose compact and efficient products that don’t take up much storage space. The residential segment is expected to continue thriving as consumer lifestyles evolve, focusing on convenience and functionality.

Commercial:

The commercial segment of the laundry detergent capsules market is also witnessing growth, primarily in sectors such as hospitality, healthcare, and laundromats. Businesses in these industries require high-performing laundry solutions to handle large volumes of laundry efficiently. Capsules designed for commercial use often contain concentrated formulations that provide deep cleaning in a shorter wash cycle, catering to the fast-paced environment of commercial laundries. As operators seek to maintain cleanliness and hygiene standards, the demand for effective commercial laundry detergents, including capsules, is expected to grow. Companies are also increasingly looking for solutions that help reduce operational costs, further driving the adoption of laundry detergent capsules in commercial settings.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a dominant distribution channel for laundry detergent capsules, as these retail formats provide consumers with a wide selection of brands and product types. The convenience of being able to purchase everyday household items in one location continues to attract consumers. Additionally, supermarket chains often run promotional activities and discounts, encouraging bulk purchases of laundry products. The in-store experience allows consumers to compare products and make informed decisions, solidifying supermarkets' role as key players in the distribution of laundry detergent capsules.

Online Stores:

The rise of e-commerce has drastically transformed the distribution landscape for laundry detergent capsules. Online stores offer the convenience of home delivery and allow consumers to shop from the comfort of their homes, which has become particularly appealing during the pandemic. Many companies are investing heavily in their online presence, with direct-to-consumer sales and partnerships with major e-commerce platforms. The ability to read reviews and compare different products online is another attractive feature for consumers. As internet penetration continues to grow, online channels are expected to capture a larger market share of the laundry detergent capsules segment.

Convenience Stores:

Convenience stores play a crucial role in the distribution of laundry detergent capsules, particularly for consumers seeking quick and easy solutions for their laundry needs. These stores are often located in urban areas, catering to consumers who may require laundry products on-the-go or outside of regular shopping hours. The smaller, more focused inventory allows convenience stores to stock popular brands and sizes, aligning with consumer demand for immediate access to essential household products. Despite their smaller volume of sales compared to supermarkets, convenience stores are vital in supporting impulse purchases and catering to the fast-paced lifestyles of many consumers.

Independent Retailers:

Independent retailers, including local grocery stores and specialty shops, contribute to the laundry detergent capsules market by providing unique and niche products that may not be available in larger chain stores. These retailers often cater to specific customer needs, including organic, eco-friendly, or specialty detergent options. The personalized shopping experience offered by independent retailers can foster brand loyalty and attract customers looking for differentiated products. As consumers increasingly seek out unique and high-quality items, the role of independent retailers in expanding the laundry detergent capsules market will continue to grow.

Others:

This category encompasses alternative distribution channels that may not fall within traditional retail formats, such as direct sales through brand websites, subscription services, and vending machines placed in strategic locations, including laundromats and college dormitories. The growth of subscription services has gained traction as consumers appreciate the convenience of regular deliveries of their preferred detergent capsules. Additionally, vending machines in laundromats provide immediate access to laundry supplies, catering to the urgent needs of customers. As innovative distribution strategies continue to emerge, these alternative channels are expected to contribute to the overall growth of the market.

By Ingredient Type

Biodegradable:

Biodegradable laundry detergent capsules are formulated to break down naturally in the environment, reducing the ecological footprint associated with laundry practices. The increasing awareness of environmental issues has driven demand for these products, as consumers are looking for ways to minimize their impact on the planet. Biodegradable formulations often use plant-derived ingredients that effectively clean clothes without long-term environmental harm. This product type is particularly appealing to eco-conscious consumers and is likely to see significant growth as sustainability becomes a central focus in consumer decision-making.

Hypoallergenic:

Hypoallergenic laundry detergent capsules are designed for individuals with sensitive skin or allergies, providing a gentle yet effective cleaning option. The formulation of these capsules typically excludes harsh chemicals and fragrances that can irritate the skin, making them a safe choice for families and those with skin conditions. As the awareness of skin sensitivities continues to rise, more consumers are seeking hypoallergenic products, contributing to the growth of this segment. The demand for safe and gentle cleaning solutions is expected to increase, further solidifying the role of hypoallergenic capsules in the laundry detergent market.

Plant-Based:

Plant-based laundry detergent capsules are gaining traction among consumers who prefer natural and eco-friendly products. These formulations utilize ingredients derived from plants, offering effective cleaning while minimizing chemical exposure. The plant-based segment aligns with the broader consumer shift towards sustainability and health-conscious living. As more brands embrace plant-based formulations, the market for these products is expected to grow significantly. The appeal of plant-based capsules lies not only in their cleaning power but also in their alignment with ethical and environmental values, resonating with a growing segment of consumers.

Fragrance-Free:

Fragrance-free laundry detergent capsules cater to consumers who prefer or require products without added scents, often due to allergies or sensitivities. This segment is particularly important for households with young children or individuals with skin conditions, as additional fragrances can exacerbate these issues. The formulation of fragrance-free capsules retains the cleaning efficacy while eliminating allergens and irritants, making them a safe choice for sensitive skin. As awareness of personal health and wellness continues to rise, the demand for fragrance-free laundry solutions is expected to grow, further supporting this segment of the market.

Enzyme-Based:

Enzyme-based laundry detergent capsules utilize natural enzymes to break down stains and dirt, providing an effective cleaning solution without the need for harsh chemicals. This formulation allows for efficient cleaning even at lower temperatures, making it an energy-saving option for consumers. Enzyme-based detergents are particularly effective against protein-based stains such as grass and food, making them suitable for families with active lifestyles. The increased focus on sustainability and energy conservation is expected to support the growth of enzyme-based laundry detergent capsules, as consumers seek effective yet environmentally friendly cleaning solutions.

By Region

The North American laundry detergent capsules market is anticipated to dominate the global landscape, contributing approximately 35% to the overall market share. This growth is fueled by the rising demand for convenient laundry solutions and the increasing penetration of e-commerce platforms that make it easier for consumers to access these products. Furthermore, the region's focus on sustainability has led to a growing preference for eco-friendly and biodegradable options, aligning with consumer values. While the market is mature, innovation in product formulations and marketing strategies is expected to sustain its growth. The North American region is projected to maintain a steady CAGR of around 5% during the forecast period as more consumers gravitate towards capsules.

In Europe, the laundry detergent capsules market is also witnessing significant growth, driven by an increasing emphasis on sustainability and environmental protection. The European market is projected to account for approximately 30% of the global market share, with a CAGR of around 7% from 2025 to 2033. European consumers are particularly inclined towards eco-friendly products and brands that emphasize transparency regarding their ingredients. The rise of multi-functional capsules that combine cleaning and stain removal efficacy is appealing to the European market's diverse consumer base. Moreover, the increasing awareness of household waste and the push towards circular economy principles are likely to enhance the adoption of biodegradable and sustainable products within the region.

Opportunities

The laundry detergent capsules market presents several lucrative opportunities, particularly in the realm of product innovation and sustainability. As consumer preferences shift towards environmentally friendly products, manufacturers can capitalize on this trend by developing capsules made from biodegradable materials and plant-based ingredients. There is also a growing demand for specialized products that cater to sensitive skin, such as hypoallergenic and fragrance-free capsules. By addressing these consumer needs, companies can expand their product offerings and capture a larger share of the market. Additionally, the rise of e-commerce and subscription services provides an opportunity for brands to reach consumers directly and build loyal customer bases through targeted marketing strategies.

Another significant opportunity lies in expanding distribution channels to reach new consumer segments. As online shopping continues to grow, brands can enhance their digital presence and offer direct-to-consumer sales through their websites or major e-commerce platforms. This expansion can also include strategic partnerships with convenience stores and independent retailers, allowing for immediate access to laundry products in urban areas. Moreover, tapping into emerging markets and regions with growing middle-class populations can provide additional growth avenues, as these consumers seek high-quality, convenient laundry solutions. As the market evolves, adaptability and innovation will be key drivers of success.

Threats

Despite the promising growth prospects, the laundry detergent capsules market faces certain threats that could hinder its expansion. One of the significant threats is the intense competition within the market, with numerous established brands and new entrants vying for consumer attention. This competitive landscape can lead to price wars, which may adversely affect profit margins for manufacturers. Additionally, the growing trend of DIY (do-it-yourself) laundry solutions could pose a threat to the market, as more consumers experiment with homemade alternatives that they perceive as safer or more cost-effective. Furthermore, fluctuating raw material prices can impact production costs, potentially leading to increased prices for consumers and reduced demand.

Another potential threat is the regulatory scrutiny surrounding chemical ingredients used in laundry products. Increasing awareness and regulations regarding the safety and environmental impact of certain chemicals may compel manufacturers to reformulate their products, which can be both time-consuming and costly. In some cases, compliance with new regulations may result in product recalls or discontinuation, impacting brand reputation and consumer trust. As consumers become increasingly informed and selective about the products they use, manufacturers must remain vigilant and proactive in addressing these concerns to retain market share.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser Group PLC
• SC Johnson & Son, Inc.
• Seventh Generation, Inc.
• Church & Dwight Co., Inc.
• Arm & Hammer
• Nellie's All-Natural
• Earth Friendly Products
• Mrs. Meyer's Clean Day
• Persil (Henkel)
• Tide Pods (Procter & Gamble)
• Ecoegg

The competitive landscape of the laundry detergent capsules market is characterized by a mix of established multinational corporations and innovative start-ups. Major players such as Procter & Gamble, Unilever, and Henkel dominate the market, leveraging their extensive distribution networks and strong brand loyalty to maintain significant market shares. These companies continuously invest in research and development to innovate and expand their product lines, focusing on consumer preferences for convenience, effectiveness, and sustainability. Moreover, the trend towards eco-friendly products has prompted many of these companies to introduce sustainable options, which is pivotal for retaining market relevance in a rapidly changing consumer landscape.

In addition to established brands, the market is witnessing the emergence of niche players focusing on specialized or eco-friendly products. Companies such as Seventh Generation and Mrs. Meyer's Clean Day cater to the growing demand for natural and non-toxic cleaning solutions, appealing to health-conscious consumers. These brands often emphasize their commitment to environmental responsibility, using biodegradable ingredients and sustainable packaging to differentiate themselves from traditional offerings. As consumer awareness regarding environmental issues increases, these niche players are likely to gain traction, further intensifying competition within the market.

Furthermore, the rise of e-commerce has allowed new entrants to compete effectively with established brands, as they can reach consumers directly without the need for extensive distribution channels. Start-ups focusing on subscription models and direct-to-consumer sales are becoming increasingly popular, allowing for personalized customer experiences and greater brand loyalty. This shift towards online purchasing is changing the competitive dynamics of the laundry detergent capsules market, as traditional retailers must adapt to the growing trend of digital shopping. As the market continues to evolve, companies that can successfully balance innovation, sustainability, and consumer engagement will be best positioned for success.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Ecoegg
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Arm & Hammer
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever PLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Persil (Henkel)
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Henkel AG & Co. KGaA
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Nellie's All-Natural
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Procter & Gamble Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Mrs. Meyer's Clean Day
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 SC Johnson & Son, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Earth Friendly Products
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Seventh Generation, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Church & Dwight Co., Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Colgate-Palmolive Company
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Reckitt Benckiser Group PLC
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Tide Pods (Procter & Gamble)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Laundry Detergent Capsules Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Laundry Detergent Capsules Market, By Product Type
    • 6.2.1 Liquid Laundry Detergent Capsules
    • 6.2.2 Powder Laundry Detergent Capsules
    • 6.2.3 Eco-Friendly Laundry Detergent Capsules
    • 6.2.4 Scented Laundry Detergent Capsules
    • 6.2.5 Color-Safe Laundry Detergent Capsules
  • 6.3 Laundry Detergent Capsules Market, By Ingredient Type
    • 6.3.1 Biodegradable
    • 6.3.2 Hypoallergenic
    • 6.3.3 Plant-Based
    • 6.3.4 Fragrance-Free
    • 6.3.5 Enzyme-Based
  • 6.4 Laundry Detergent Capsules Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Online Stores
    • 6.4.3 Convenience Stores
    • 6.4.4 Independent Retailers
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Laundry Detergent Capsules Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Laundry Detergent Capsules market is categorized based on

By Product Type

• Liquid Laundry Detergent Capsules
• Powder Laundry Detergent Capsules
• Eco-Friendly Laundry Detergent Capsules
• Scented Laundry Detergent Capsules
• Color-Safe Laundry Detergent Capsules

By Application

• Residential
• Commercial

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Stores
• Convenience Stores
• Independent Retailers
• Others

By Ingredient Type

• Biodegradable
• Hypoallergenic
• Plant-Based
• Fragrance-Free
• Enzyme-Based

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser Group PLC
• SC Johnson & Son, Inc.
• Seventh Generation, Inc.
• Church & Dwight Co., Inc.
• Arm & Hammer
• Nellie's All-Natural
• Earth Friendly Products
• Mrs. Meyer's Clean Day
• Persil (Henkel)
• Tide Pods (Procter & Gamble)
• Ecoegg