Laundry and Dishwashing Detergent

Laundry and Dishwashing Detergent Market Outlook

The global laundry and dishwashing detergent market was valued at approximately USD 140 billion in 2023 and is expected to reach around USD 200 billion by 2035, growing at a compound annual growth rate (CAGR) of about 5.5% during the forecast period. The increasing consumer awareness regarding hygiene, coupled with a rise in disposable income, is driving the demand for effective laundry and dishwashing solutions across various demographics. The market is also witnessing a significant shift towards eco-friendly and biodegradable products, as consumers become more environmentally conscious. Additionally, innovations in detergent formulations, such as concentrated and multi-functional products, have been pivotal in enhancing market growth. Furthermore, the surge in online retailing and the expansion of distribution networks have made these products more accessible to consumers globally.

Growth Factor of the Market

The growth of the laundry and dishwashing detergent market is significantly influenced by various factors, with the major driver being the increasing demand for convenience products among consumers. Households are adopting products that not only clean effectively but also simplify the laundry and dishwashing process. Furthermore, the trend of dual-income households has led to busier lifestyles, necessitating efficient cleaning solutions that save time. The rise in environmental awareness is driving innovation, prompting manufacturers to develop eco-friendly detergents that are non-toxic and biodegradable, appealing to a growing base of eco-conscious consumers. Additionally, advancements in technology have led to the formulation of detergents that perform well in cold water, reducing energy consumption and further promoting sustainable practices. The growing penetration of e-commerce has also provided a platform for brands to reach a wider audience, thereby bolstering market growth.

Key Highlights of the Market

• The global laundry and dishwashing detergent market is projected to grow at a CAGR of 5.5% from 2023 to 2035.
• Eco-friendly and biodegradable detergent formulations are gaining popularity, driven by consumer preferences.
• Online shopping trends are reshaping the distribution channels for detergents, enhancing market accessibility.
• Liquid laundry detergents dominate the product segment, reflecting consumer preference for ease of use.
• Commercial applications are witnessing robust growth, with increased demand from hotels, restaurants, and hospitals.

By Product Type

Liquid Laundry Detergent :

Liquid laundry detergent continues to dominate the market due to its ease of use and superior cleaning efficiency. This type of detergent is favored for its ability to dissolve quickly in water, providing a more effective cleaning action than traditional powders. Moreover, liquid detergents can be formulated with advanced stain-fighting technologies, making them particularly effective against tough stains. The packaging innovations, such as convenient squeeze bottles and pumps, further enhance user experience, appealing to modern consumers. As households increasingly adopt machine-wash methods, liquid laundry detergents have become a preferred choice, contributing significantly to market expansion within this segment.

Powder Laundry Detergent :

Powder laundry detergent remains a staple in many households, particularly in developing regions where price sensitivity is a crucial factor. This product type is generally more cost-effective than liquid variants, offering consumers a budget-friendly alternative without compromising on cleaning power. Powder detergents are particularly effective in removing dirt and stains due to their various formulations that include enzymes and builders. They also have a longer shelf-life compared to liquids, making them a favorable option for bulk purchases. Manufacturers continue to innovate by incorporating fragrances and color-safe technology into powder detergents, thereby attracting a wider consumer base.

Pod/Capsule Laundry Detergent :

Pod or capsule laundry detergents are gaining traction, particularly among consumers looking for convenience and precision in their laundry routines. These pre-measured doses eliminate the need for measuring, reducing the mess often associated with traditional detergents. The encapsulated format allows for easy storage and reduces the risk of spills, appealing to busy households. Moreover, these products often contain advanced formulations that deliver high performance in cleaning and stain removal, contributing to their growing popularity. As more consumers prioritize convenience in their cleaning products, the pod segment is expected to see robust growth in the coming years.

Dishwashing Liquid :

Dishwashing liquid is a versatile cleaning agent widely used in households and commercial establishments alike. It is favored for its ability to break down grease and food residues effectively, making dishwashing a more effortless task. Innovations in this segment include the addition of antibacterial properties, which enhance hygiene and sanitation, thereby appealing to health-conscious consumers. Additionally, scented variants have gained popularity, providing a pleasant aroma during the cleaning process. The increasing trend towards home-cooked meals and the subsequent rise in dishwashing needs drive the demand for dishwashing liquids in both residential and commercial applications.

Dishwasher Pods :

Dishwasher pods represent a modern solution for consumers seeking convenience in dishwashing. These pre-measured pods contain a blend of cleaning agents, rinse aids, and sometimes even salt, making them highly efficient in delivering optimal cleaning results. The ease of use and mess-free nature of these pods encourage their adoption among busy households. Additionally, advancements in formulation have led to pods that work effectively in all water types, further broadening their appeal. As more consumers invest in dishwashers, the dishwasher pod segment is expected to experience significant growth, reflecting the demand for innovative and user-friendly cleaning solutions.

By Application

Residential :

The residential application segment constitutes a significant share of the laundry and dishwashing detergent market, driven by the consistent demand from households. With the rising number of dual-income families and the increasing trend of home cooking, there is a notable rise in the usage of laundry and dishwashing products. Households are increasingly conscious of hygiene and cleanliness, leading to more frequent purchasing of detergents. Moreover, the incorporation of specialized formulations, such as hypoallergenic and eco-friendly options, caters to the diverse needs of consumers, thereby enhancing the segment’s growth. This segment is expected to maintain its dominance as consumer preferences evolve towards convenience, efficiency, and sustainability in cleaning products.

Commercial :

The commercial application segment is witnessing robust growth, primarily driven by the increasing demand from various industries such as hospitality, healthcare, and food services. These sectors require efficient and powerful cleaning solutions to maintain hygiene standards and customer satisfaction. The need for bulk purchasing options and specialized formulations tailored for heavy-duty use further propels this segment. Moreover, the growing trend of outsourcing cleaning services in commercial facilities increases the demand for effective laundry and dishwashing detergents. As businesses prioritize cleanliness and hygiene, the commercial segment is poised for significant growth, reflecting the ongoing investment in quality cleaning solutions.

By Distribution Channel

Supermarkets/Hypermarkets :

Supermarkets and hypermarkets are among the primary distribution channels for laundry and dishwashing detergents, offering a wide range of products under one roof. These retail formats capitalize on the convenience of one-stop shopping, attracting consumers looking for variety and competitive pricing. They often provide promotional offers and discounts, further incentivizing purchases. The organized structure of these retail outlets allows for effective product placement and visibility, enhancing consumer choices. As shopping habits evolve, supermarkets and hypermarkets remain integral to the distribution strategy, ensuring that consumers can access both popular and niche detergent brands.

Convenience Stores :

Convenience stores play a crucial role in the distribution of laundry and dishwashing detergents, particularly in urban areas where quick and easy access to essential products is necessary. These stores cater to consumers seeking immediate solutions to their cleaning needs, often stocking smaller sizes for on-the-go purchases. The rapid pace of life in urban centers drives the demand for convenience-oriented shopping options, and these stores fulfill that requirement. As the trend of impulse purchases continues, convenience stores are likely to expand their detergent offerings, capturing a segment of consumers who prioritize accessibility and speed over variety.

Online Retail :

Online retail has emerged as a dynamic distribution channel for laundry and dishwashing detergents, reflecting the changing consumer preferences towards digital shopping. The convenience of purchasing from home and the ability to compare products and prices easily enhance the appeal of online shopping. Increased investments in e-commerce platforms by manufacturers and retailers have led to improved online visibility and promotional offers, driving sales in this channel. Additionally, subscription services for detergents are gaining traction, allowing consumers to maintain regular supply without the hassle of reordering. The online retail segment is expected to continue its expansion, capitalizing on the growing trend of digital commerce.

Specialty Stores :

Specialty stores, which focus on particular categories such as eco-friendly or organic products, are becoming increasingly relevant in the laundry and dishwashing detergent market. These stores cater to a niche consumer base that seeks specific product attributes, such as natural ingredients or sustainable production practices. The growing awareness of environmental issues has led consumers to actively seek out these specialty outlets, creating a demand for unique and innovative products. Retailers in this segment often provide expert knowledge and curated selections, which enhance the shopping experience and foster brand loyalty. As sustainability trends persist, specialty stores are expected to thrive alongside mainstream retail channels.

Others :

This segment includes various distribution channels such as direct sales, wholesalers, and local markets. While this category may not be as dominant as the others, it still plays a significant role in reaching diverse consumer segments, especially in rural or less accessible areas. Direct sales often involve direct interactions between consumers and sales representatives, fostering a personal touch that can encourage brand loyalty. Wholesalers and local markets provide affordability and accessibility, especially in regions where large retail chains may not be present. As consumer habits continue to evolve, this segment is likely to adapt by integrating digital solutions and enhancing distribution strategies.

By Ingredient Type

Enzymes :

Enzymes are crucial ingredients in many laundry and dishwashing detergents, playing a vital role in breaking down stains and organic materials. The incorporation of enzymes enhances the cleaning power of detergents, allowing them to perform effectively at lower temperatures and with less water. This not only contributes to energy savings but also appeals to environmentally conscious consumers seeking sustainable cleaning solutions. The demand for enzyme-based formulations is on the rise, as they provide improved stain removal capabilities and are perceived as more environmentally friendly compared to traditional chemicals. As consumer awareness grows, the enzyme segment is expected to see substantial growth in both laundry and dishwashing products.

Surfactants :

Surfactants are key components in detergents, providing the essential cleaning action by reducing the surface tension of water, allowing it to penetrate and lift dirt and stains effectively. They are fundamental in both laundry and dishwashing detergents, contributing to their ability to clean grease and grime efficiently. The market for surfactants is evolving, with manufacturers focusing on developing biodegradable and less harmful alternatives in response to environmental concerns. As hygiene standards continue to rise, the demand for surfactant-rich formulations that offer superior cleaning performance without compromising on environmental safety is likely to fuel growth in this ingredient segment.

Builders :

Builders are substances added to detergents to enhance their cleaning performance by softening water and preventing the redeposition of dirt. They play a critical role in improving the overall effectiveness of both laundry and dishwashing detergents. The market for builders is increasingly shifting towards eco-friendly options, as consumers favor products that are less harmful to the environment. Innovations in builder technology focus on creating formulations that optimize performance while maintaining safety and sustainability. As consumer preferences evolve towards cleaner and greener products, the demand for advanced builder systems in detergents is expected to grow steadily.

Bleach :

Bleach is a powerful ingredient used in various laundry and dishwashing detergents, known for its stain removal and whitening capabilities. While traditional bleach has long been a staple, the market is now witnessing a shift towards oxygen-based and color-safe bleaches that offer effective cleaning without damaging fabrics or surfaces. This trend is driven by increasing consumer awareness regarding the harshness of traditional bleach and its impact on health and the environment. The growing preference for gentler bleach alternatives is anticipated to shape the market, with manufacturers investing in research and development to create innovative formulations that meet consumer demands for efficacy and safety.

Fragrances :

Fragrances are essential in enhancing the consumer experience with laundry and dishwashing detergents, providing a pleasant scent that signifies cleanliness and freshness. The demand for innovative and appealing scents is a significant trend, with manufacturers continuously exploring unique fragrance combinations to attract consumers. The fragrance segment is becoming increasingly sophisticated, with options ranging from floral and citrus to fresh linen scents. As consumer preferences shift towards products that not only clean effectively but also leave a lasting fragrance, the fragrance component in detergents is expected to see substantial growth. Brands are likely to continue investing in fragrance technology to deliver enticing scent experiences that resonate with consumers.

By Region

The North American region holds a substantial share of the laundry and dishwashing detergent market, driven by high consumer spending and a strong emphasis on hygiene and cleanliness. The market in this region is characterized by a diverse range of products, from traditional formulations to advanced eco-friendly options, catering to various consumer preferences. The growing trend of e-commerce is further propelling the market, as more consumers opt for online shopping for convenience. The North American market is expected to grow at a CAGR of approximately 4.5% during the forecast period, reflecting the increasing awareness regarding sustainable cleaning practices.

In Europe, the laundry and dishwashing detergent market is experiencing robust growth, fueled by a rising demand for sustainable and eco-friendly products. European consumers are increasingly inclined towards products that are free from harmful chemicals, driving innovation in biodegradable and plant-based formulations. The region's stringent regulations regarding environmental standards are also pushing manufacturers to adapt and develop greener products. With a market valuation projected to reach approximately USD 60 billion by 2035, Europe is likely to continue leading in terms of sustainability and product innovation, significantly impacting global market trends.

Opportunities

The laundry and dishwashing detergent market presents several opportunities for growth, particularly in the realm of sustainability and eco-friendly products. As consumers become increasingly aware of environmental issues, there is a growing demand for biodegradable and natural cleaning products that do not harm the ecosystem. Companies that focus on developing innovative products that meet these sustainability criteria will likely capture a significant share of the market. Furthermore, the opportunity to leverage advanced technologies, such as smart packaging and refillable systems, could enhance consumer engagement and loyalty. Additionally, expanding into emerging markets presents a lucrative opportunity, as rising disposable incomes and urbanization trends propel the demand for household cleaning products.

Another promising opportunity lies in the e-commerce sector, which has seen exponential growth in recent years. As more consumers turn to online shopping for convenience and a broader selection of products, brands can capitalize on this shift by enhancing their online presence and distribution strategies. Developing subscription-based services for laundry and dishwashing products can also create a steady revenue stream while ensuring customer retention. Additionally, the increasing trend of home cooking and meal preparation during and post-pandemic has led to greater dishwashing needs, providing an excellent opportunity for companies to market specialized dishwashing products that cater to health and safety concerns.

Threats

The laundry and dishwashing detergent market faces several threats that could impact growth prospects, with one of the primary challenges being the intense competition among established and emerging brands. This competitive landscape often leads to price wars that can erode profit margins and make it difficult for smaller companies to compete effectively. Additionally, the rising awareness of the potential health hazards associated with certain chemical ingredients used in detergents poses a threat, as consumers increasingly demand transparency in product formulations. Manufacturers may need to invest heavily in research and development to create safer alternatives, which can strain resources and impact profitability.

Furthermore, fluctuations in raw material prices can pose a significant risk to the industry. As detergent formulations rely on various chemical compounds and raw materials, any volatility in supply or pricing can adversely affect production costs and, consequently, retail prices. This can lead to reduced consumer demand, particularly in price-sensitive markets. Additionally, regulatory challenges regarding ingredient safety and environmental impact may require companies to adapt their formulations and business practices, adding to operational costs and complexity. These threats necessitate a strategic approach to management and innovation to maintain market competitiveness.

Restrainer: Consumer preferences can also serve as a restraining factor for the market, particularly as the focus shifts towards sustainability and health-conscious products. Consumers are increasingly scrutinizing the ingredients in cleaning products, leading to a demand for transparency and natural ingredients. This trend may limit the use of traditional ingredients that have been staples in detergent formulations for years, necessitating significant reformulation efforts by manufacturers. Additionally, the trend towards minimalism and reducing excess consumption may impact the market for laundry and dishwashing products, as consumers seek to declutter their spaces and opt for multi-functional cleaning solutions. Adapting to these changing preferences can be a complex challenge for companies striving to meet evolving consumer expectations while maintaining profitability.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser Group plc
• Church & Dwight Co., Inc.
• SC Johnson & Son, Inc.
• Clorox Company
• Seventh Generation, Inc.
• Method Products, PBC
• LG Household & Health Care Ltd.
• Kaz Inc.
• Dial Corporation
• Sun Products Corporation
• Ecover

The competitive landscape of the laundry and dishwashing detergent market is characterized by a mix of global giants and emerging brands. Major companies such as Procter & Gamble, Unilever, and Henkel dominate the market, leveraging their extensive distribution networks and strong brand recognition to maintain market positioning. These giants continually invest in research and development to innovate their product lines, focusing on sustainability and eco-friendly formulations to align with consumer preferences. Additionally, they utilize aggressive marketing strategies and partnerships to expand their consumer base and enhance market share. The emphasis on environmentally friendly products has intensified competition among existing players, pushing them to innovate and adapt their offerings to meet the changing landscape of consumer demands.

Emerging brands, particularly those focusing on natural and eco-friendly products, are also making significant inroads into the market. Companies like Seventh Generation and Method Products have successfully positioned themselves as sustainable alternatives to traditional brands, appealing to a niche yet growing consumer base. These brands capitalize on the increasing trend of conscious consumerism, drawing attention to their environmentally responsible practices and product formulations. Their market share growth signifies a shift in consumer preferences, prompting larger players to expand their product lines to include greener options. The competitive dynamics of the market will likely continue to evolve as consumers prioritize sustainability, pushing all players to innovate and adapt to remain relevant.

Key players are increasingly looking towards strategic partnerships and acquisitions to enhance their product portfolios and market reach. For instance, collaborations with startups focused on innovative cleaning technologies or sustainable practices enable established brands to tap into new consumer segments and market trends. Additionally, investments in digital marketing and e-commerce strategies provide these companies with the tools to engage with consumers directly and build brand loyalty. As the industry landscape shifts towards more informed and conscious consumption, the ability to adapt and respond to consumer demands will determine the competitive positioning of key players in the laundry and dishwashing detergent market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Ecover
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Kaz Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever PLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Clorox Company
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Dial Corporation
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Henkel AG & Co. KGaA
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Method Products, PBC
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Procter & Gamble Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 SC Johnson & Son, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Seventh Generation, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Sun Products Corporation
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Church & Dwight Co., Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Colgate-Palmolive Company
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Reckitt Benckiser Group plc
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 LG Household & Health Care Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Laundry and Dishwashing Detergent Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Laundry and Dishwashing Detergent Market, By Product Type
    • 6.2.1 Liquid Laundry Detergent
    • 6.2.2 Powder Laundry Detergent
    • 6.2.3 Pod/Capsule Laundry Detergent
    • 6.2.4 Dishwashing Liquid
    • 6.2.5 Dishwasher Pods
  • 6.3 Laundry and Dishwashing Detergent Market, By Ingredient Type
    • 6.3.1 Enzymes
    • 6.3.2 Surfactants
    • 6.3.3 Builders
    • 6.3.4 Bleach
    • 6.3.5 Fragrances
  • 6.4 Laundry and Dishwashing Detergent Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Laundry and Dishwashing Detergent Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Laundry and Dishwashing Detergent market is categorized based on

By Product Type

• Liquid Laundry Detergent
• Powder Laundry Detergent
• Pod/Capsule Laundry Detergent
• Dishwashing Liquid
• Dishwasher Pods

By Application

• Residential
• Commercial

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

By Ingredient Type

• Enzymes
• Surfactants
• Builders
• Bleach
• Fragrances

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser Group plc
• Church & Dwight Co., Inc.
• SC Johnson & Son, Inc.
• Clorox Company
• Seventh Generation, Inc.
• Method Products, PBC
• LG Household & Health Care Ltd.
• Kaz Inc.
• Dial Corporation
• Sun Products Corporation
• Ecover