Kid Makeup Kit Sales

Kid Makeup Kit Sales Market Outlook

The global Kid Makeup Kit market was valued at approximately USD 1.3 billion in 2022 and is projected to reach around USD 2.5 billion by 2035, growing at a compound annual growth rate (CAGR) of 6.5% during the forecast period. The growth of this market can be attributed to several factors, including the rising popularity of play pretend activities among children, increased awareness among parents regarding the benefits of role-play in child development, and the ongoing trend of social media, which influences children's exposure to beauty products. Furthermore, the launch of innovative and safe product lines appealing to both parents and children has added momentum to market growth. Parents' preferences for non-toxic and safe cosmetic products are also leading to an increase in product offerings, driving overall sales within the industry.

Growth Factor of the Market

The Kid Makeup Kit market is experiencing substantial growth, primarily due to the shift in consumer behavior favoring safe and non-toxic cosmetics for children. As parents become more conscious of the products their children use, the demand for non-toxic makeup kits is on the rise. Additionally, the increasing emphasis on creative play as a crucial aspect of early childhood development has led to greater acceptance of makeup kits as educational tools that promote imagination and social interaction. Social media platforms have also played a significant role in shaping trends among children. Influencers and celebrities often showcase child-friendly makeup kits, making these products more attractive to young audiences. Moreover, the expansion of online retail channels allows for greater accessibility and convenience in purchasing these kits, further driving market growth.

Key Highlights of the Market

• The Kid Makeup Kit market is projected to achieve a CAGR of 6.5% from 2025 to 2035.
• Increasing awareness among parents regarding the importance of play-based learning is enhancing market growth.
• Rising demand for non-toxic and hypoallergenic products is a significant trend in this market.
• The online retail segment is rapidly expanding, providing easy access to a wider range of products.
• Character-themed and natural ingredient makeup kits are among the most popular product types.

By Product Type

Play Pretend Makeup Kits:

Play pretend makeup kits are designed specifically for children to engage in imaginative play, allowing them to mimic adult makeup routines in a safe and enjoyable manner. These kits typically include a variety of colorful cosmetics, such as lipsticks, eyeshadows, and nail polishes, all formulated to be safe for children’s use. The appeal of play pretend kits lies in their ability to foster creativity and self-expression, which is paramount in early childhood development. The increasing popularity of role-playing among children has significantly contributed to the demand for these kits, as they serve as engaging tools for social interaction and imaginative play. Furthermore, marketing strategies that emphasize the fun and playful nature of these kits have also enhanced their visibility and acceptance among parents.

Non-toxic Makeup Kits:

Non-toxic makeup kits are gaining traction in the Kid Makeup Kit market due to the heightened awareness among parents about the potential harmful effects of chemical ingredients in cosmetics. These kits are specially formulated to be free from harmful substances such as parabens and phthalates, ensuring that they are safe for children's use. As more parents prioritize health and safety, the demand for non-toxic products continues to rise. This shift is further supported by the growing trend of clean beauty, which emphasizes transparency in ingredients and manufacturing processes. Companies are increasingly recognizing this need and are expanding their product lines to include non-toxic options, thereby contributing to the overall market growth.

Natural Ingredient Makeup Kits:

Natural ingredient makeup kits are another segment witnessing rising popularity as parents seek products made from organic and natural components. These kits not only cater to the demand for safe and gentle cosmetics for children but also resonate with the growing trend of eco-consciousness among consumers. With an increasing number of brands focusing on sustainability and environmental responsibility, natural ingredient kits often contain plant-based dyes and biodegradable packaging, appealing to environmentally aware families. This segment's growth is increasingly supported by certifications and endorsements highlighting the organic nature of products, making them a preferred choice for many conscientious parents.

Character-themed Makeup Kits:

Character-themed makeup kits capitalize on popular children's characters from movies, television shows, and books, making them highly appealing to young consumers. These kits often include products that are color-matched or styled to represent beloved characters, allowing children to immerse themselves in their favorite fantasy worlds through play. Such kits not only provide entertainment but also encourage imaginative scenarios that enhance creative play. The continuous release of new animated films and series fuels demand for these character-themed products, as children are eager to replicate looks from their favorite characters. The collaboration between cosmetic brands and entertainment companies has further helped in marketing these kits, thereby ensuring their success in the marketplace.

Professional Miniature Makeup Kits:

Professional miniature makeup kits are designed for older children who have developed a keen interest in art and cosmetic techniques. These kits typically include high-quality cosmetics and tools that mimic those used by professional makeup artists, allowing children to experiment and develop their skills in a supervised environment. The appeal of these kits lies in the educational aspect, as they often come with tutorials or guides to help children learn various techniques. With the increasing interest in social media and beauty vlogging, many children aspire to learn makeup artistry, making these professional kits an attractive option. This segment is expected to grow as brands continue to innovate and create more sophisticated products tailored for aspiring young artists.

By Application

Entertainment:

Entertainment is a significant application segment for kid makeup kits, as these products are often utilized during playdates, birthday parties, and special events. Children enjoy engaging in imaginative play, and makeup kits serve as a tool to enhance this experience. The presence of colorful and fun cosmetics allows children to role-play different scenarios, which encourages creativity and social interaction. Additionally, the rise of social media has influenced children’s entertainment preferences, leading to greater interest in makeup as a form of expression during playtime. Brands are increasingly marketing their kits as essential items for entertainment, which is expected to propel sales in this application segment.

Education:

Kid makeup kits are also being recognized for their educational value, as they can facilitate lessons on color theory, art, and self-expression. Parents and educators are leveraging these kits to help children explore their creativity through art and design. Interactive makeup sessions can serve as a fun way to teach children about color combinations, blending techniques, and artistic expression. Moreover, educational institutions are integrating play-based learning into their curriculums, which further supports the adoption of makeup kits as tools for enhancing learning through play. This segment is expected to grow as more educational resources highlight the benefits of appropriate use of makeup kits in fostering creativity.

Special Occasions:

Special occasions such as birthdays, holidays, and themed events significantly boost demand for kid makeup kits, as parents seek unique ways to celebrate these milestones. During such events, makeup kits serve as popular gifts that enhance the overall experience for children. They allow kids to transform their looks in line with party themes or character costumes, adding joy and excitement to the celebration. The market for special occasion kits is characterized by limited-edition releases that tie in with current trends, making them highly sought after. The rise of themed parties, particularly those inspired by popular culture, supports the continued growth of this application segment.

Everyday Use:

Everyday use of kid makeup kits is becoming increasingly common as children express their desire to mimic adults in their daily routines. Parents are increasingly purchasing makeup kits to encourage imaginative play in their children's daily lives, providing a way for kids to explore their creativity while having fun. These kits typically contain softer colors and safer formulations, emphasizing the fun aspect rather than the emphasis on beauty. As societal perceptions evolve around the appropriateness of makeup for children, everyday use is becoming a more accepted practice among families, supporting the growth of this application segment.

Role-playing:

Role-playing is a popular activity among children, and makeup kits play a crucial role in enhancing this experience. Children love to dress up and act out scenarios, and makeup allows them to create different characters and personas. Whether it's pretending to be a princess, a superhero, or a character from their favorite show, makeup kits offer the tools for children to express themselves fully. Furthermore, role-playing fosters social skills and emotional development, making it an essential activity for young children. As more parents recognize the educational and developmental benefits of role-playing, the demand for makeup kits that cater to this application segment is expected to rise significantly.

By Distribution Channel

Online Stores:

Online stores have emerged as a prominent distribution channel for kid makeup kits, driven by the ever-increasing trend of e-commerce. With the convenience of shopping from home and the ability to browse a wide selection of products, parents are increasingly purchasing makeup kits for their children through online platforms. The rise of social media marketing and influencer collaborations has significantly impacted online sales, as parents are more inclined to purchase products endorsed by trusted figures. Furthermore, online stores often provide detailed product descriptions and customer reviews, allowing buyers to make informed decisions, ultimately leading to increased sales in this channel.

Toy Stores:

Toy stores remain a traditional yet effective distribution channel for kid makeup kits, offering a hands-on shopping experience for parents and children alike. These stores often showcase makeup kits in engaging displays, drawing attention to the playful aspects of the products. The presence of knowledgeable staff can also enhance the shopping experience, providing parents with insights into the safety and suitability of products for their children. As toy stores often cater specifically to children, they serve as an ideal environment for promoting kid makeup kits, contributing to the overall growth of this distribution channel.

Department Stores:

Department stores offer a diverse range of products, including kid makeup kits, appealing to parents looking for convenience in their shopping experience. The integration of makeup kits within the beauty or toy sections allows for direct comparison with other products, fostering informed purchasing decisions. Department stores often run promotions or bundle offers, making them an attractive option for parents looking to save while purchasing high-quality products. The accessibility and variety that department stores provide play a pivotal role in attracting customers and driving sales for kid makeup kits.

Specialty Stores:

Specialty stores that focus on children's products or cosmetics are vital distribution channels for kid makeup kits, offering curated selections tailored to specific demographics. These stores often emphasize quality and safety, attracting parents who prioritize non-toxic and hypoallergenic products for their children. The personalized shopping experience and product expertise offered by specialty retailers can enhance customer trust and loyalty. As parents become more discerning regarding their children’s cosmetic products, the demand for kid makeup kits in specialty stores is likely to grow, as these retailers often provide unique and high-quality offerings that appeal to conscientious consumers.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as convenient distribution channels for kid makeup kits, as they provide one-stop shopping experiences for families. Many parents appreciate the ability to purchase a variety of products, including groceries and cosmetics, all in one visit. The visibility of kid makeup kits in these large retail spaces often draws attention from children, leading to impulse purchases. Additionally, supermarkets frequently run promotions and discounts, making the products more accessible to budget-conscious families. The convenience and variety offered by supermarkets and hypermarkets contribute to their role in the growing market for kid makeup kits.

By Ingredient Type

Water-based:

Water-based makeup kits are increasingly popular in the kid makeup market due to their gentle formulations and easy removal. These products are designed for young skin and are typically free from harsh chemicals, making them suitable for children. The lightweight texture of water-based formulas allows for comfortable wear while providing vibrant colors that appeal to children. Parents often favor water-based kits due to their ease of use and the peace of mind they offer regarding safety. As more brands focus on creating water-based options, this segment continues to grow, meeting the demands of health-conscious consumers.

Mineral-based:

Mineral-based makeup kits are gaining traction among parents seeking natural and safe alternatives for their children. These kits often contain minerals and natural pigments, providing vibrant colors without the use of synthetic dyes and preservatives. The hypoallergenic properties of mineral makeup are attractive to parents concerned about skin sensitivities, making these products a preferred choice. The trend towards natural beauty products has led to increased demand for mineral-based options, and brands are responding by creating kid-friendly formulations that are both fun and safe. The promotion of mineral makeup's benefits is likely to continue driving growth in this segment.

Organic:

Organic makeup kits are highly sought after in the kid makeup market, reflecting the growing trend of organic and clean beauty among consumers. These kits utilize ingredients sourced from organic farms and adhere to strict guidelines that limit the use of synthetic chemicals. Parents increasingly value these products due to their commitment to environmental sustainability and the health of their children. As more brands develop organic options that are both effective and playful, this segment is poised for continued growth. The emphasis on organic ingredients aligns with broader consumer preferences for ethical and eco-friendly products, creating a strong market presence.

Hypoallergenic:

Hypoallergenic makeup kits cater to children with sensitive skin, making them a vital segment within the kid makeup market. These products are formulated to minimize the risk of allergic reactions, ensuring that children can enjoy play without discomfort. With the rise in allergies and skin sensitivities among children, parents are increasingly seeking hypoallergenic options that offer peace of mind. Brands that specialize in hypoallergenic formulations are well-positioned to capture a growing share of the market, as parents prioritize safety and comfort in their children's cosmetic products.

Fragrance-free:

Fragrance-free makeup kits are gaining popularity as parents become more aware of potential irritants in cosmetics. These kits are designed without added fragrances, which can cause allergic reactions or sensitivities in some children. The emphasis on fragrance-free options appeals to health-conscious consumers, as parents look for safe and gentle products for their kids. Brands that prioritize fragrance-free formulations are experiencing growth, as they cater to a crucial segment of the market. The increased focus on transparency in ingredient sourcing and formulation will likely continue to drive demand for fragrance-free kid makeup kits.

By Region

The Kid Makeup Kit market is witnessing varied growth across different regions, with North America and Europe leading the way in terms of market share and innovation. North America is projected to account for approximately 35% of the global market by 2035, driven by a strong emphasis on creative play and increased awareness of safe cosmetic products for children. The region is expected to grow at a CAGR of 6.3%, largely due to the influence of social media, which shapes trends and encourages parents to purchase makeup kits for their children. The high standard of living and disposable income in this region facilitates the purchase of premium products, thereby promoting growth in this segment.

In Europe, the Kid Makeup Kit market is anticipated to expand, fueled by the rising trend of organic and non-toxic products. The region is projected to hold around 30% of the market share by 2035, with a CAGR of 6.1%. The emphasis on sustainability and health consciousness among European consumers is leading to greater demand for makeup kits that align with these values. Additionally, the popularity of themed events and parties in Europe serves as a catalyst for the growth of kid makeup kits. Other regions, such as Asia Pacific and Latin America, are also witnessing growth as awareness about the benefits of play and safe products increases, but they are not expected to surpass the combined market share of North America and Europe.

Opportunities

There are several significant opportunities for growth within the Kid Makeup Kit market, particularly as brands innovate to meet changing consumer demands. One of the most prominent opportunities lies in the expansion of product lines that cater to specific age groups and preferences. Brands can develop specialized kits that focus on educational aspects, providing tutorials and engaging activities that foster learning through play. Furthermore, by tapping into current trends such as eco-friendliness and sustainability, companies can create products that resonate with health-conscious parents. The introduction of customizable kits that allow children to mix and match different products can also foster creativity and enhance user experience, making them more appealing to a broader audience.

Additionally, the rise of online shopping presents a lucrative opportunity for growth in this market. By enhancing their e-commerce platforms and leveraging social media marketing, brands can reach a wider audience and drive sales. Collaborations with influencers and partnerships with popular children's brands can further enhance visibility and encourage purchases. Moreover, as more parents prioritize safe and non-toxic products for their children, brands that emphasize transparency in their ingredient sourcing and manufacturing processes are well-positioned to win consumer trust and loyalty. This focus on product safety, combined with strategic marketing efforts, can significantly boost sales and market presence.

Threats

The Kid Makeup Kit market faces several threats that could pose challenges to growth. One of the primary concerns is the increasing scrutiny from regulatory bodies regarding the safety of cosmetic products for children. Stricter regulations may lead to increased manufacturing costs and compliance requirements, which could impact price points and profit margins. Additionally, the rising competition from alternative play products, such as digital games and other entertainment options, may divert children's attention away from traditional play activities like makeup. As preferences shift, brands will need to adapt their strategies to maintain relevance in a rapidly changing market.

Moreover, the potential for negative publicity surrounding the use of cosmetics in young children can also pose a threat to market growth. As parents become more cautious about the implications of introducing makeup to children, brands may face backlash if they are not perceived as prioritizing safety and health. Ensuring that products are marketed appropriately, emphasizing educational benefits, and focusing on safe ingredients will be crucial in mitigating these risks. By proactively addressing these threats and adapting to consumer feedback, brands can better navigate the challenges within the Kid Makeup Kit market.

Competitor Outlook

• Claire's
• Smiffys
• Play Makeup
• Just My Style
• Kinsley Armelle
• Little Zoomers
• Sweet Pea & Fay
• Melissa & Doug
• Disney Princess
• My Little Pony
• Crayola
• Beauty Bakerie
• KidKraft
• Fisher Price
• GloUpGirls

The competitive landscape of the Kid Makeup Kit market is characterized by a diverse range of brands, each vying for attention through innovative products and effective marketing strategies. Major players are increasingly focusing on product differentiation by emphasizing safety, non-toxic ingredients, and unique themes that resonate with children. The collaboration between cosmetic companies and popular children's franchises has proven to be a successful strategy, allowing brands to tap into already established fanbases and create products that align with children's interests. Additionally, social media marketing plays a critical role in shaping consumer perceptions and promoting new product launches, as brands utilize platforms like Instagram and TikTok to reach their target audiences directly.

Companies such as Claire's and Smiffys have established themselves as prominent players in this market, known for their extensive range of kid-friendly cosmetics. Claire's, in particular, has capitalized on its brand recognition and extensive retail presence to offer a variety of themed makeup kits that appeal to different age groups. Smiffys focuses on providing characters and costumes, integrating makeup into the overall experience of dress-up and role play. Beauty-focused brands like Crayola and Melissa & Doug have also carved out significant market share by producing makeup kits that prioritize creativity and safety, catering to parents looking for educational play options for their children.

Moreover, newer entrants such as GloUpGirls have made a mark by appealing to social media-savvy consumers, leveraging influencer collaborations and trendy packaging that resonates with young audiences. As competition intensifies, companies are expected to invest heavily in research and development to keep pace with changing consumer preferences. By focusing on safety, educational value, and innovative marketing strategies, these players are well-positioned to navigate the dynamic landscape of the Kid Makeup Kit market. The overall outlook for the competitive environment remains optimistic, with continued opportunities for growth and expansion as consumer demands evolve.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Crayola
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Smiffys
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Claire's
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 KidKraft
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 GloUpGirls
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Play Makeup
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fisher Price
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Just My Style
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Beauty Bakerie
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Little Zoomers
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Melissa & Doug
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 My Little Pony
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Disney Princess
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Kinsley Armelle
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Sweet Pea & Fay
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Kid Makeup Kit Sales Market, By Application
    • 6.1.1 Entertainment
    • 6.1.2 Education
    • 6.1.3 Special Occasions
    • 6.1.4 Everyday Use
    • 6.1.5 Role-playing
  • 6.2 Kid Makeup Kit Sales Market, By Product Type
    • 6.2.1 Play Pretend Makeup Kits
    • 6.2.2 Non-toxic Makeup Kits
    • 6.2.3 Natural Ingredient Makeup Kits
    • 6.2.4 Character-themed Makeup Kits
    • 6.2.5 Professional Miniature Makeup Kits
  • 6.3 Kid Makeup Kit Sales Market, By Ingredient Type
    • 6.3.1 Water-based
    • 6.3.2 Mineral-based
    • 6.3.3 Organic
    • 6.3.4 Hypoallergenic
    • 6.3.5 Fragrance-free
  • 6.4 Kid Makeup Kit Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Toy Stores
    • 6.4.3 Department Stores
    • 6.4.4 Specialty Stores
    • 6.4.5 Supermarkets/Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Kid Makeup Kit Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Kid Makeup Kit Sales market is categorized based on

By Product Type

• Play Pretend Makeup Kits
• Non-toxic Makeup Kits
• Natural Ingredient Makeup Kits
• Character-themed Makeup Kits
• Professional Miniature Makeup Kits

By Application

• Entertainment
• Education
• Special Occasions
• Everyday Use
• Role-playing

By Distribution Channel

• Online Stores
• Toy Stores
• Department Stores
• Specialty Stores
• Supermarkets/Hypermarkets

By Ingredient Type

• Water-based
• Mineral-based
• Organic
• Hypoallergenic
• Fragrance-free

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Claire's
• Smiffys
• Play Makeup
• Just My Style
• Kinsley Armelle
• Little Zoomers
• Sweet Pea & Fay
• Melissa & Doug
• Disney Princess
• My Little Pony
• Crayola
• Beauty Bakerie
• KidKraft
• Fisher Price
• GloUpGirls