Intimate Underwear Sales

Intimate Underwear Sales Market Outlook

The global intimate underwear market is expected to reach approximately USD 25 billion by 2035, growing at a compound annual growth rate (CAGR) of around 6% during the forecast period of 2025 to 2035. This growth can be attributed to several factors, including the rising awareness about body positivity, the increasing influence of social media on fashion trends, and the growing demand for comfortable, stylish, and functional intimate wear among consumers. Additionally, the expansion of e-commerce platforms has made it easier for consumers to access a wide variety of products, thus driving sales in the intimate underwear sector. The market is further fueled by innovations in fabric technology and design, which cater to diverse consumer preferences and promote inclusivity in sizing and styles. Moreover, the rise in disposable incomes, especially in developing nations, has led to increased spending on premium intimate wear, contributing to the overall market growth.

Growth Factor of the Market

Several growth factors are propelling the intimate underwear market forward, including the evolving fashion landscape and shifting consumer attitudes towards intimate apparel. The increasing inclination towards comfort and versatility in clothing has led consumers to seek intimate wear that can easily transition from day to night. Additionally, the rise of body positivity movements has encouraged brands to offer a more inclusive range of sizes and styles, appealing to a broader audience. Furthermore, advancements in textile technology, such as the development of breathable and moisture-wicking fabrics, enhance the functionality and comfort of intimate wear, making it more appealing to consumers. Social media influencers and celebrity endorsements have also played a significant role in shaping buying behaviors, as consumers are increasingly influenced by the latest trends showcased online. Lastly, the growing market for eco-friendly and sustainable intimate wear is capturing the attention of environmentally conscious consumers, driving brands to innovate sustainably.

Key Highlights of the Market

• The growing popularity of online shopping is significantly boosting sales in the intimate underwear market.
• Innovations in fabric technology and design are enhancing product offerings and consumer satisfaction.
• Body positivity movements are leading to increased demand for inclusive sizing and styles.
• Celebrity endorsements and influencer marketing are influencing consumer purchasing decisions.
• The rise in disposable incomes in developing regions is driving premium product consumption.

By Product Type

Bralettes:

Bralettes have gained immense popularity in recent years, primarily due to their comfort and versatility. Unlike traditional bras, bralettes often feature light support and are designed to be worn seamlessly with a variety of outfits. They are available in a range of styles, from lace to cotton, catering to different preferences and occasions. The growing trend towards comfortable and casual dressing has led to an increasing demand for bralettes, making them a staple in many women's wardrobes. Furthermore, bralettes can be layered under clothing or worn as outerwear, adding to their appeal as a fashionable choice. As more brands expand their bralette offerings, this product type is expected to capture a significant share of the intimate underwear market.

Thongs:

Thongs are a popular choice for those seeking minimal coverage and seamless fits under clothing. This type of intimate wear is favored for its ability to eliminate panty lines, making it a preferred option for tight-fitting garments. The variety in thong designs, ranging from basic cotton to luxurious lace, allows consumers to choose styles that suit their personal taste and comfort levels. As fashion trends evolve and body-conscious dressing remains prevalent, the demand for thongs is expected to remain strong. Additionally, the introduction of innovative designs and comfortable materials is likely to enhance their appeal, further boosting their market share within the intimate underwear segment.

Briefs:

Briefs are a classic and highly favored product type in the intimate underwear market, renowned for their comfort and coverage. They come in various styles, including high-waisted, low-rise, and full-coverage options, catering to diverse consumer preferences. The adaptability of briefs makes them suitable for everyday wear, and their comfortable fabric choices, such as cotton and modal, contribute to their popularity. The rise in health-conscious consumers is also driving demand for breathable materials that offer support without compromising comfort. As brands continue to innovate with designs and styles, the brief segment is expected to maintain a substantial market presence, appealing to both older and younger demographics alike.

Boxer Briefs:

Boxer briefs are increasingly recognized as a versatile option for men's intimate wear, combining the coverage of traditional boxers with the support of briefs. This hybrid style has gained traction, particularly among younger consumers who appreciate the balance of comfort and style. Boxer briefs are often crafted from soft and stretchy materials, allowing for ease of movement and all-day comfort. Additionally, their longer leg design helps prevent chafing, making them suitable for various activities, including sports and workouts. As male consumers become more fashion-conscious and seek styles that enhance their confidence, the demand for boxer briefs is likely to grow steadily.

Camisoles:

Camisoles serve as a multifunctional piece in the intimate apparel market, providing both comfort and style. Often made from lightweight and breathable fabrics, camisoles are ideal for layering under clothing or wearing as sleepwear. The versatility of camisoles makes them a popular choice for various occasions, including casual outings and special events. As the trend toward loungewear continues, consumers are increasingly opting for stylish camisoles that bridge the gap between comfort and fashion. The growing array of designs, colors, and embellishments available in camisoles further contributes to their appeal, ensuring they remain a relevant and sought-after product in the intimate underwear category.

By Application

Everyday Wear:

Everyday wear remains a dominant application segment in the intimate underwear market, as consumers prioritize comfort and functionality in their daily outfits. Products designed for everyday use typically emphasize support, breathability, and durability, catering to a wide range of preferences. As lifestyle changes lead to more casual and relaxed dressing norms, consumers tend to invest in versatile pieces that can be worn throughout the day. The growing trend of athleisure also complements the everyday wear segment, as consumers seek intimate apparel that aligns with their active lifestyles. This segment is expected to continue thriving as brands innovate to meet the evolving needs of consumers.

Special Occasions:

The special occasions segment encompasses a range of intimate wear designed for specific events, such as weddings, parties, or romantic evenings. This segment tends to focus on luxurious materials, intricate designs, and eye-catching details that enhance the overall aesthetic of an outfit. As consumers become increasingly conscious of their appearance, the demand for high-quality intimate wear for special occasions is on the rise. Brands are capitalizing on this opportunity by offering collections tailored to various events that combine style and comfort, ensuring that consumers feel confident and glamorous. The special occasions segment is likely to experience sustained growth as more consumers seek to invest in unique and elegant intimate apparel.

Sports:

The sports application segment primarily focuses on functional intimate wear designed for physical activities, including workout sessions, running, and yoga. This category emphasizes moisture-wicking, breathable, and stretchable materials to provide comfort and support during physical exertion. As fitness and health awareness continue to grow globally, more consumers are investing in performance-oriented intimate wear that enhances their athletic experience. The demand for supportive sports bras and moisture-wicking underwear is particularly prominent, as consumers seek pieces that enable unrestricted movement while providing adequate support. With the rise of active lifestyles, the sports segment of the intimate underwear market is poised for significant expansion.

Maternity:

The maternity segment of the intimate underwear market caters specifically to the needs of expectant mothers, providing comfort and support during a crucial time. Products in this category are designed to accommodate changing body shapes and sizes, ensuring that mothers-to-be feel comfortable and confident. Maternity underwear often features soft, stretchy fabrics and extra support in key areas, such as the belly and lower back. With the growing focus on maternal health and well-being, the demand for specialized maternity intimate wear is expected to rise, encouraging brands to develop innovative solutions that prioritize comfort and functionality for expecting mothers.

Shapewear:

Shapewear has emerged as a popular category within the intimate underwear market, designed to smooth and shape the body for a flattering silhouette. This category appeals to consumers who seek to enhance their natural curves and achieve a streamlined appearance under clothing. Shapewear products come in various styles, including bodysuits, shaping briefs, and camisoles, allowing for a wide range of options tailored to different outfits and preferences. The growing acceptance of body positivity has also contributed to the shapewear segment's success, as consumers are increasingly interested in products that promote confidence and comfort. As brands continue to innovate with advanced materials and designs, the shapewear segment is expected to thrive within the intimate underwear market.

By Distribution Channel

Online Retailers:

Online retailers have become a leading distribution channel in the intimate underwear market, offering consumers the convenience of shopping from home while accessing a vast range of products. The growth of e-commerce has revolutionized the way consumers purchase intimate wear, with many brands developing dedicated online platforms and partnering with established online marketplaces. The ability to browse and compare various options, combined with the anonymity of online shopping, has encouraged consumers to explore different styles and brands. Additionally, advancements in technology, such as virtual fitting rooms and augmented reality, are enhancing the online shopping experience, further driving sales in this channel. As internet penetration continues to rise, the online retail segment is expected to capture an even larger share of the market.

Specialty Stores:

Specialty stores play a crucial role in the distribution of intimate underwear, providing consumers with curated selections of high-quality and diverse product offerings. These stores often focus on specific brands or product types, offering personalized customer service and expert advice on fit and style. Many consumers appreciate the opportunity to try on products before purchasing, making specialty stores a popular choice for those seeking a more tailored shopping experience. The growing trend of supporting local businesses and unique brands has also contributed to the success of specialty stores in recent years. As consumers increasingly value quality over quantity, specialty stores are likely to maintain their relevance in the intimate underwear market.

Department Stores:

Department stores have long been a traditional channel for intimate underwear retail, offering a comprehensive selection of brands and styles under one roof. This shopping format allows consumers to easily browse a variety of products and brands, facilitating comparison shopping. Many department stores also feature dedicated intimate wear sections, enhancing the visibility and accessibility of this product category. As department stores adapt to changing consumer preferences, they are increasingly curating their offerings to include more niche brands and sustainable options. The convenience of shopping at department stores, coupled with promotional offers and discounts, continues to attract consumers seeking intimate wear.

Mass Merchandisers:

Mass merchandisers, such as large retail chains and warehouse clubs, have become significant players in the intimate underwear market due to their competitive pricing and wide product offerings. These retailers typically provide a range of intimate apparel options, catering to various demographics and preferences. The high foot traffic and visibility of mass merchandisers make them an attractive destination for consumers seeking affordable yet stylish intimate wear. As price-sensitive consumers continue to seek value for money, mass merchandisers are well-positioned to capture a larger share of the market by offering a diverse range of products at competitive prices.

Direct Sales:

Direct sales have emerged as a unique distribution channel in the intimate underwear market, particularly through home-based parties and social selling platforms. This approach allows brands to create personalized shopping experiences, enabling consumers to engage with products in a comfortable and relaxed environment. Direct sales also leverage the power of word-of-mouth marketing, as satisfied customers often become brand advocates. The growth of social media and influencer marketing has further propelled the direct sales model, enabling brands to reach a wider audience. As consumers seek authentic and personalized shopping experiences, the direct sales channel is expected to continue growing within the intimate underwear market.

By Material Type

Cotton:

Cotton is one of the most popular materials used in the production of intimate underwear, valued for its softness, breathability, and comfort. Cotton fabric is hypoallergenic and gentle on the skin, making it an ideal choice for everyday wear. Additionally, it is easy to care for and long-lasting, which appeals to consumers seeking practical and durable options. The versatility of cotton allows for various styles and designs, from classic briefs to modern bralettes. As consumer preferences increasingly favor natural materials, the demand for cotton intimate wear is expected to remain strong, reinforced by its eco-friendly qualities and sustainable production practices.

Silk:

Silk is synonymous with luxury and elegance in the intimate underwear market, often chosen for its soft, smooth texture and alluring appearance. Silk intimate wear is typically associated with special occasions, providing a sensual and comfortable experience. The natural properties of silk, such as its temperature-regulating abilities and hypoallergenic nature, make it a desirable option for consumers seeking premium intimate apparel. As more brands expand their silk collections and promote the unique qualities of this fabric, the demand for silk intimate wear is expected to grow, particularly among consumers willing to invest in high-quality products.

Lace:

Lace is a favored material in the intimate underwear market for its intricate designs and romantic appeal. Often used as detailing or overlay, lace adds a touch of elegance and femininity to various styles, from bras to panties. The allure of lace makes it a popular choice for special occasions and intimate apparel, as consumers seek to enhance their confidence and express their sense of style. While lace can be delicate, advancements in textile technology have resulted in more durable and comfortable lace materials that cater to modern consumer preferences. The combination of sophistication and sensuality offered by lace products positions them favorably within the intimate underwear market.

Microfiber:

Microfiber has gained popularity in the intimate underwear market due to its lightweight, soft texture, and moisture-wicking properties. This synthetic material is often used in performance-oriented intimate wear, providing a seamless fit and enhanced comfort during physical activities. Microfiber underwear is designed to be breathable and quick-drying, making it an ideal choice for active consumers and sports enthusiasts. The versatility of microfiber allows for a wide range of styles, from everyday basics to specialized athletic wear. As more consumers prioritize functionality and comfort, the demand for microfiber intimate apparel is expected to rise steadily.

Satin:

Satin is celebrated in the intimate underwear market for its luxurious sheen and smooth finish, often associated with elegance and sophistication. Satin intimate wear, such as camisoles and nightgowns, is commonly chosen for special occasions or as sleepwear, providing a chic alternative to traditional cotton options. The soft texture of satin contributes to a comfortable wearing experience, making it a popular choice among consumers seeking luxurious intimate apparel. As brands continue to innovate with satin designs and styles, the demand for satin intimate wear is likely to remain strong, appealing to consumers looking for stylish and comfortable options.

By Region

The North American intimate underwear market is projected to experience significant growth, driven by the increasing awareness surrounding body positivity and the rising popularity of online shopping. The region, which is projected to hold approximately 30% of the global market share, is characterized by diverse consumer preferences and a focus on sustainable and innovative products. With a CAGR of around 5.5% anticipated during the forecast period, North America is expected to remain a prominent player in the intimate underwear market, fostering a culture of inclusivity and encouraging consumers to explore various styles and sizes.

In Europe, the intimate underwear market is anticipated to witness steady growth, accounting for approximately 25% of the global market share. The region is renowned for its fashion-forward culture, with consumers increasingly prioritizing both style and comfort in their intimate apparel choices. The European market is characterized by a demand for luxurious materials like silk and lace, as well as a growing interest in sustainable practices among brands. The CAGR for the European market is estimated to be around 4.8% during the forecast period, with the region's diverse consumer base driving innovation and variety in product offerings.

Opportunities

The intimate underwear market presents numerous opportunities for brands and retailers to innovate and expand their offerings. As consumer preferences evolve, there is a growing demand for eco-friendly and sustainable materials in intimate wear. Brands that prioritize sustainable practices in their production processes and materials are likely to capture the attention of environmentally conscious consumers. Additionally, the rise of body positivity has created a demand for inclusive sizing and styles, prompting brands to diversify their offerings to cater to various body types. The introduction of technology-driven features, such as moisture-wicking fabrics and seamless designs, presents another opportunity to enhance consumer satisfaction and improve comfort.

Furthermore, the expansion of e-commerce has opened new avenues for brands to reach potential customers. As online shopping continues to grow in popularity, particularly in the wake of the COVID-19 pandemic, brands that invest in user-friendly online platforms, effective marketing strategies, and efficient fulfillment processes will likely thrive in the intimate underwear market. Leveraging social media to build brand awareness and engage with consumers also presents a significant opportunity for brands to connect with their target audience and foster brand loyalty. Overall, the intimate underwear market is ripe with opportunities for growth and innovation, positioning brands to capitalize on evolving consumer trends.

Threats

Despite the promising growth prospects of the intimate underwear market, several threats could hinder progress. One of the primary concerns is the intense competition among established and emerging brands, which can lead to price wars and reduced profit margins. As more players enter the market, differentiating products and standing out becomes increasingly challenging, making it essential for brands to focus on unique selling propositions and innovative marketing strategies. Additionally, shifting consumer preferences and trends present a constant challenge, as brands must remain agile and responsive to changes in demand to avoid obsolescence.

Moreover, the intimate wear market faces potential threats from economic downturns or fluctuations in consumer spending. As disposable incomes vary, consumers may prioritize essential purchases over luxury items, impacting sales in the intimate underwear sector. Global supply chain disruptions, such as those experienced during the COVID-19 pandemic, may also pose challenges, affecting production and distribution capabilities. Brands must be prepared to navigate these uncertainties and adapt their strategies to maintain competitiveness in the dynamic intimate wear market.

Competitor Outlook

• Victoria's Secret
• Calvin Klein
• Hanesbrands Inc.
• Aerie
• ThirdLove
• Commando
• Bravissimo
• Wacoal
• Maidenform
• Playtex
• Bali
• Chantelle
• La Perla
• Freya
• Jockey International

The competitive landscape of the intimate underwear market is characterized by a mix of well-established brands and emerging players, each vying for consumer attention through innovative product offerings and effective marketing strategies. Major brands like Victoria's Secret and Calvin Klein have maintained a strong presence in this market, continuously evolving their product lines to meet changing consumer preferences. These companies often invest heavily in advertising campaigns and collaborations with influencers to promote their latest collections, making them prominent names in the industry. Additionally, niche brands such as ThirdLove and Aerie have gained traction by focusing on inclusivity and body positivity, appealing to consumers who prioritize comfort and accessibility in intimate apparel.

As sustainability becomes increasingly important to consumers, many brands are exploring eco-friendly materials and ethical production practices to enhance their appeal. Companies like Hanesbrands Inc. and Aerie have made strides in promoting sustainable initiatives, which resonate with environmentally conscious shoppers. The rise of e-commerce has also enabled smaller brands to reach a wider audience, allowing them to compete with industry giants on a more level playing field. This shift has encouraged innovation and differentiation within the market, as brands develop unique offerings and engage with consumers through direct channels.

Key companies in the intimate underwear market, such as Wacoal and Maidenform, focus on creating high-quality products that prioritize fit and comfort. These brands invest in research and development to create innovative designs that cater to a diverse range of body types and preferences. The increasing demand for shapewear has prompted companies like Bali and Playtex to adapt their offerings to include supportive and stylish options that enhance consumers' confidence. As competition intensifies, brands are likely to continue refining their product strategies and exploring new opportunities to engage with consumers in the ever-evolving intimate underwear landscape.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Bali
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Aerie
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Freya
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Wacoal
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Playtex
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Commando
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 La Perla
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Chantelle
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 ThirdLove
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Bravissimo
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Maidenform
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Calvin Klein
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Hanesbrands Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Victoria's Secret
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Jockey International
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Intimate Underwear Sales Market, By Application
    • 6.1.1 Everyday Wear
    • 6.1.2 Special Occasions
    • 6.1.3 Sports
    • 6.1.4 Maternity
    • 6.1.5 Shapewear
  • 6.2 Intimate Underwear Sales Market, By Product Type
    • 6.2.1 Bralettes
    • 6.2.2 Thongs
    • 6.2.3 Briefs
    • 6.2.4 Boxer Briefs
    • 6.2.5 Camisoles
  • 6.3 Intimate Underwear Sales Market, By Material Type
    • 6.3.1 Cotton
    • 6.3.2 Silk
    • 6.3.3 Lace
    • 6.3.4 Microfiber
    • 6.3.5 Satin
  • 6.4 Intimate Underwear Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Mass Merchandisers
    • 6.4.5 Direct Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Intimate Underwear Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Intimate Underwear Sales market is categorized based on

By Product Type

• Bralettes
• Thongs
• Briefs
• Boxer Briefs
• Camisoles

By Application

• Everyday Wear
• Special Occasions
• Sports
• Maternity
• Shapewear

By Distribution Channel

• Online Retailers
• Specialty Stores
• Department Stores
• Mass Merchandisers
• Direct Sales

By Material Type

• Cotton
• Silk
• Lace
• Microfiber
• Satin

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Victoria's Secret
• Calvin Klein
• Hanesbrands Inc.
• Aerie
• ThirdLove
• Commando
• Bravissimo
• Wacoal
• Maidenform
• Playtex
• Bali
• Chantelle
• La Perla
• Freya
• Jockey International