Insulated Growlers

Insulated Growlers Market Outlook

The global insulated growlers market is projected to reach approximately USD 1.2 billion by 2035, growing at a robust CAGR of about 6.5% from 2025 to 2035. The increasing popularity of craft beverages, coupled with the rising trend of outdoor activities and gatherings where beverages are served, significantly fuels this growth. Furthermore, the growing consumer preference for sustainable and reusable beverage containers is propelling the insulated growlers market forward. These products not only maintain beverage temperature but also align with eco-friendly practices, appealing to environmentally-conscious consumers. The market is characterized by a surge in innovative designs and materials that enhance functionality and aesthetic appeal, driving further growth in this segment.

Growth Factor of the Market

Several factors are contributing to the increased demand for insulated growlers. The craft beer industry has witnessed exponential growth, with consumers seeking high-quality, unique beverages that can be conveniently transported. Insulated growlers offer a perfect solution for this need, allowing consumers to enjoy fresh beer wherever they go. Additionally, the rise in outdoor recreational activities, such as camping and hiking, necessitates reliable beverage storage options that keep drinks cold or hot for extended periods. Another pivotal factor is the growing emphasis on sustainability among consumers, leading to a shift away from single-use plastics towards reusable options like insulated growlers. Furthermore, innovations in material technology, including improved insulation capabilities and durability, are making insulated growlers a preferred choice for both consumers and retailers, thus boosting market growth.

Key Highlights of the Market

• The market is anticipated to grow at a CAGR of 6.5% from 2025 to 2035, driven by the increasing popularity of craft beverages.
• Stainless steel insulated growlers dominate the market due to their durability and effective insulation properties.
• The online retail segment is witnessing significant growth, providing consumers with a wide selection of insulated growlers from various brands.
• Northern America leads the market in terms of consumption, driven by a strong craft beer culture.
• Innovative designs and sustainable materials are emerging trends that are expected to shape market dynamics in the coming years.

By Product Type

Stainless Steel Insulated Growlers:

Stainless steel insulated growlers are the most popular type in the market, primarily due to their exceptional durability and superior insulation capabilities. These growlers are designed to keep beverages cold for longer periods, making them ideal for outdoor enthusiasts and craft beer aficionados. Their rust-resistant nature and easy-to-clean surfaces appeal to consumers seeking low-maintenance options. Additionally, stainless steel growlers are widely available in various sizes and designs, allowing consumers to choose according to their preferences. The growing trend of sustainable consumption is also driving the demand for stainless steel insulated growlers, as they are reusable and reduce the reliance on single-use containers.

Glass Insulated Growlers:

Glass insulated growlers are gaining traction among consumers who prioritize aesthetic appeal and the purity of taste. Many beer enthusiasts prefer glass for its ability to maintain the original flavor without imparting any off-tastes. These growlers often come with a vacuum-sealed design that enhances insulation, allowing beverages to remain cold or hot for extended durations. However, their fragility compared to metal options can be a drawback, limiting their use in certain outdoor settings. Nonetheless, the appeal of glass insulated growlers is driven by their stylish designs and eco-friendly nature, making them a popular choice for gifting and home use.

Ceramic Insulated Growlers:

Ceramic insulated growlers provide a unique and artisanal option for consumers looking for something different. These growlers are often handcrafted, featuring unique glazes and designs that attract collectors and those who appreciate craftsmanship. The insulating properties of ceramic materials can vary, but many offer good temperature retention, making them suitable for both hot and cold beverages. The weight of ceramic growlers can be a limiting factor for transportation, but they often serve as decorative pieces in addition to functional containers, appealing to consumers' aesthetic sensibilities.

Plastic Insulated Growlers:

Plastic insulated growlers are becoming increasingly popular due to their lightweight nature and affordability. Typically made from BPA-free materials, these growlers are designed to be robust while still maintaining good insulation properties. They are particularly favored by families and those engaging in outdoor activities, as the lightweight design makes them easy to carry. The flexibility of plastic allows for various designs and colors, appealing to a younger demographic. However, while they may not retain temperature as effectively as their stainless steel or glass counterparts, their practicality and cost-effectiveness make them a viable option for everyday use.

Others:

This category includes other unconventional materials and hybrid designs that combine features of various types of insulated growlers. These may include growlers made from materials that offer unique thermal capabilities, such as advanced composite materials or those designed for specific beverage types. The diversity in this segment allows manufacturers to cater to niche markets and evolving consumer demands for innovative and specialized products. As the market matures, the introduction of new materials and designs is expected to enhance this segment's appeal.

By Application

Craft Beer:

The craft beer segment is the largest application area for insulated growlers, driven by the growing enthusiasm for craft brewing and local breweries. Consumers are increasingly seeking ways to transport their favorite craft beers without compromising flavor and quality. Insulated growlers allow for convenient transportation, retaining the beer's temperature and carbonation levels. Additionally, craft breweries often promote the use of growlers as a sustainable option for enjoying their products, further encouraging consumers to invest in high-quality insulated growlers tailored specifically for beer storage.

Cold Brew Coffee:

The popularity of cold brew coffee has surged in recent years, leading to increased demand for insulated growlers designed for coffee enthusiasts. These growlers are specifically engineered to keep cold brew coffee at optimal temperatures, allowing consumers to enjoy refreshing coffee drinks on the go. The ability to transport larger quantities of cold brew makes insulated growlers an appealing choice for gatherings, picnics, or simply for personal use. Additionally, the trend of home-brewing cold coffee beverages has further contributed to the growth of insulated growlers in this category.

Kombucha:

As health-conscious consumers continue to seek out probiotic beverages, the demand for insulated growlers for kombucha has grown significantly. These growlers provide an ideal solution for transporting homemade or store-bought kombucha while maintaining its fermentation qualities. Insulated growlers help preserve the drink's effervescence and flavors, making them a preferred choice among kombucha enthusiasts. The versatility of these growlers to accommodate different beverage types enhances their appeal within the health and wellness market, driving further adoption.

Water:

Insulated growlers designed for water consumption have gained traction as consumers prioritize hydration on the go. These growlers are perfect for outdoor activities, gym sessions, or daily use, as they keep water cold for hours. The focus on sustainability has led to a decline in single-use plastic bottles, prompting consumers to invest in durable, reusable options like insulated growlers. Additionally, the availability of stylish designs encourages consumers to carry these growlers as stylish accessories, enhancing their overall appeal.

Others:

This application segment includes various other beverages that consumers choose to store in insulated growlers, such as iced teas, juices, and other non-alcoholic drinks. The versatility of insulated growlers allows them to cater to diverse beverage types, further broadening their market reach. As consumers experiment with different beverages and look for innovative storage solutions, the "others" category is likely to expand, driven by trends in health and wellness and a growing awareness of the benefits of insulated containers.

By Distribution Channel

Online Retail:

The online retail segment has emerged as a significant distribution channel for insulated growlers, driven by the convenience of shopping from home and the vast selection available. E-commerce platforms provide consumers with access to a wide range of brands, styles, and price points, making it easier to compare options and find the ideal growler. The rise of digital marketing and social media has also contributed to the growth of online shopping, as consumers are more informed about product features and benefits. Additionally, the COVID-19 pandemic has further accelerated the shift towards online shopping, making it a preferred channel for many consumers.

Specialty Stores:

Specialty stores play a crucial role in the insulated growlers market, particularly for consumers interested in craft beverages. These stores often provide a curated selection of high-quality insulated growlers from various brands, catering to discerning customers who appreciate unique products. The knowledgeable staff at specialty stores can offer valuable insights and recommendations, enhancing the shopping experience for consumers. As the craft beverage trend continues to grow, specialty stores are likely to become important hubs for insulated growler sales, attracting both novice and experienced consumers alike.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are essential distribution channels for insulated growlers, offering consumers the convenience of one-stop shopping. These retail outlets often stock a variety of insulated growlers, catering to a broader audience and making it easy for consumers to purchase beverages and storage containers simultaneously. The visibility of insulated growlers in supermarkets can help raise awareness and drive impulse purchases. Furthermore, promotional campaigns and discounts often associated with larger retailers can incentivize consumers to explore insulated growlers as a viable option for everyday use.

Convenience Stores:

Convenience stores are increasingly stocking insulated growlers due to the growing demand for portable beverage storage solutions. These stores cater to on-the-go consumers looking for quick and easy options for their beverages. As consumers become more health-conscious and environmentally aware, they are drawn to reusable containers rather than single-use plastic bottles. Convenience stores' strategic locations and extended hours also contribute to the popularity of insulated growlers, making them an accessible option for everyday hydration needs or spontaneous outings.

Others:

This category includes various other distribution channels such as outdoor gear stores, brewery taprooms, and health food stores. These channels offer specialized products tailored for specific consumer needs, such as insulated growlers designed for outdoor activities or those optimized for specific beverages. As the demand for insulated growlers continues to grow, these niche distribution channels are expected to play a vital role in catering to diverse consumer preferences and expanding market reach.

By Material Type

Double-Walled Stainless Steel:

Double-walled stainless steel growlers are highly sought after for their exceptional insulation properties and durability. The design features an inner and outer layer that creates a vacuum, effectively preventing heat transfer and maintaining beverage temperature for extended periods. This material type is resistant to rust and impact, making it ideal for outdoor adventures and everyday use. Additionally, stainless steel is easy to clean and does not retain odors or flavors, ensuring the freshest taste for every beverage. As a result, double-walled stainless steel growlers dominate the market, appealing to a wide range of consumers.

Vacuum-Insulated Glass:

Vacuum-insulated glass growlers combine the aesthetic appeal of glass with advanced insulation technology. The vacuum-sealed design minimizes heat transfer, allowing beverages to maintain their temperature without compromising flavor. These growlers are often stylish and visually appealing, making them attractive for both personal use and gifting. However, consumers must handle vacuum-insulated glass with care due to its fragility. Despite this, the purity of taste and attractive designs make vacuum-insulated glass growlers increasingly popular, particularly among craft beverage enthusiasts.

Ceramic with Insulated Exterior:

Ceramic growlers with insulated exteriors offer a unique combination of artistry and functionality. These growlers are often handcrafted, showcasing intricate designs that appeal to consumers seeking distinctive products. The insulated exterior helps maintain beverage temperature, while the ceramic material provides a neutral taste, ensuring that the beverage's flavors remain unaltered. The weight and potential fragility of ceramic can limit portability, but many consumers appreciate the aesthetic and tactile qualities of ceramic growlers, making them suitable for home use and as conversation starters.

BPA-Free Plastic:

BPA-free plastic growlers are an increasingly popular option for those seeking lightweight and affordable beverage storage solutions. These growlers are designed to be durable and resistant to impact, making them ideal for outdoor activities. While plastic may not provide the same level of insulation as metal or glass, advancements in material technology have improved their thermal performance. The versatility and variety of designs available in BPA-free plastic growlers make them appealing, particularly for families and casual users looking for convenient, easy-to-carry options.

Others:

This segment encompasses various innovative materials and hybrid designs that do not fit into the conventional categories. These may include insulated growlers made from advanced composites or those specifically engineered for certain beverages. With the growing interest in customized and eco-friendly solutions, this category is likely to expand, catering to consumers seeking unique features and benefits. As manufacturers continue to experiment with materials and designs, the "others" category is expected to gain traction, appealing to niche markets and specialized beverage applications.

By Region

North America represents the largest market for insulated growlers, accounting for approximately 45% of global sales in 2025. This dominance is largely driven by the robust craft beer culture prevalent in the region, where consumers seek high-quality storage options for their favorite beverages. The growing popularity of outdoor activities, such as camping and hiking, has further bolstered the demand for insulated growlers, enabling consumers to transport beverages efficiently. In addition, the emphasis on sustainable practices among North American consumers has led to increased adoption of reusable containers, further propelling market growth. The region is anticipated to witness a CAGR of 7% over the forecast period, driven by strong consumer preferences for insulated growlers.

Europe is another significant market for insulated growlers, accounting for approximately 30% of global sales in 2025. The increasing popularity of craft breweries across countries like Germany, the UK, and Belgium is fueling the demand for insulated growlers. Additionally, the region's focus on environmental sustainability aligns with the growing trend of reusable beverage containers, making insulated growlers a popular choice among eco-conscious consumers. The European market is expected to grow at a CAGR of 5.5% during the forecast period, driven by evolving consumer preferences and innovative product offerings.

Opportunities

The insulated growlers market presents numerous opportunities for growth, particularly as consumer preferences continue to shift towards sustainable and eco-friendly products. As the demand for craft beverages rises, manufacturers have a unique opportunity to develop insulated growlers that cater specifically to the needs of craft breweries and their customers. Offering customizable options, such as personalized designs, colors, and sizes, can attract consumers seeking unique and individualistic products. Additionally, the growing trend of home brewing and DIY beverage preparation presents an opportunity for manufacturers to introduce innovative insulated growlers that cater to home brewers. This could include specialized designs that enhance fermentation processes or maintaining optimal temperatures for various beverage types.

Moreover, expanding distribution channels can significantly enhance market reach and accessibility for insulated growlers. As e-commerce continues to gain traction, companies can leverage online platforms to reach a broader audience and provide a seamless shopping experience. Collaborations with breweries, specialty beverage shops, and even subscription services can create unique opportunities for growth. Furthermore, as consumer awareness of health and wellness increases, marketing insulated growlers as essential tools for maintaining hydration and promoting healthy beverage choices can resonate well with health-conscious consumers, driving further demand in this evolving market.

Threats

Despite the positive outlook and growth opportunities, the insulated growlers market faces several threats that could hinder progress. One significant challenge is the intense competition among manufacturers, leading to price wars that may affect profit margins. Additionally, the marketplace is becoming increasingly saturated with various options, making it challenging for individual brands to differentiate themselves. Consumer preferences are consistently evolving, and companies must remain agile and innovative to keep up with changing trends. Failure to adapt to these shifts could result in lost market share to more proactive competitors. Furthermore, the ongoing trend towards minimalism and simplicity in consumer lifestyles may lead to reduced demand for specialty products like insulated growlers, as consumers prioritize practicality over novelty.

Another critical threat arises from the regulatory landscape surrounding materials used in insulated growlers. Increasing scrutiny and regulations regarding the safety and sustainability of materials, particularly plastics, can pose challenges for manufacturers. Any changes in regulations could necessitate costly adjustments in manufacturing processes or material sourcing, putting pressure on profit margins. Lastly, global economic uncertainties can lead to fluctuations in consumer spending, which may impact the insulated growlers market. Consumers may prioritize essential purchases over specialty items, leading to a potential slowdown in market growth.

Competitor Outlook

• Hydro Flask
• GSI Outdoors
• GrowlerWerks
• Klean Kanteen
• Stanley
• ThermoFlask
• Miir
• YETI
• Contigo
• Sierra Designs
• Takeya USA
• Libbey
• CamelBak
• Zojirushi
• Fifties Growlers

The insulated growlers market is characterized by a competitive landscape, with several key players vying for market share. Major companies are focusing on innovation and sustainability, continuously developing new products to cater to the evolving consumer preferences and trends. Collaboration with breweries and outdoor retailers has become increasingly popular as companies look to expand their distribution channels and reach target consumers effectively. Furthermore, brands are actively investing in marketing strategies that emphasize the eco-friendliness of insulated growlers, appealing to environmentally-conscious consumers seeking sustainable solutions. The competitive dynamics in the market are expected to intensify as new entrants emerge and existing players enhance their product offerings.

Among the prominent players in the market, Hydro Flask stands out for its extensive product range and strong brand recognition. Known for its durable stainless steel insulated products, Hydro Flask has effectively captured the outdoor and active lifestyle segment. The company's commitment to sustainability, coupled with innovative designs, has solidified its position as a leader in the insulated growlers market. Similarly, GrowlerWerks has carved a niche for itself with its unique pressurized growler systems, allowing consumers to enjoy fresh draft beer on the go. Their focus on quality and functionality has garnered a loyal customer base, contributing to the brand's growth in the market.

Another notable player is Klean Kanteen, which has built a reputation for its commitment to environmental sustainability and high-quality insulated products. The company emphasizes the use of stainless steel and BPA-free materials, appealing to health-conscious consumers. Klean Kanteen's range of insulated growlers is designed for versatility, catering to various beverages, making them a popular choice among consumers seeking environmentally-friendly solutions. Additionally, YETI, known for its rugged outdoor products, has also entered the insulated growler market, leveraging its brand recognition to attract outdoor enthusiasts and adventure seekers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Miir
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 YETI
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Libbey
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Contigo
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Stanley
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 CamelBak
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Zojirushi
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Takeya USA
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Hydro Flask
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 ThermoFlask
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 GSI Outdoors
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 GrowlerWerks
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Klean Kanteen
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Sierra Designs
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Fifties Growlers
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Insulated Growlers Market, By Application
    • 6.1.1 Craft Beer
    • 6.1.2 Cold Brew Coffee
    • 6.1.3 Kombucha
    • 6.1.4 Water
    • 6.1.5 Others
  • 6.2 Insulated Growlers Market, By Product Type
    • 6.2.1 Stainless Steel Insulated Growlers
    • 6.2.2 Glass Insulated Growlers
    • 6.2.3 Ceramic Insulated Growlers
    • 6.2.4 Plastic Insulated Growlers
    • 6.2.5 Others
  • 6.3 Insulated Growlers Market, By Material Type
    • 6.3.1 Double-Walled Stainless Steel
    • 6.3.2 Vacuum-Insulated Glass
    • 6.3.3 Ceramic with Insulated Exterior
    • 6.3.4 BPA-Free Plastic
    • 6.3.5 Others
  • 6.4 Insulated Growlers Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Convenience Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Insulated Growlers Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Insulated Growlers market is categorized based on

By Product Type

• Stainless Steel Insulated Growlers
• Glass Insulated Growlers
• Ceramic Insulated Growlers
• Plastic Insulated Growlers
• Others

By Application

• Craft Beer
• Cold Brew Coffee
• Kombucha
• Water
• Others

By Distribution Channel

• Online Retail
• Specialty Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Others

By Material Type

• Double-Walled Stainless Steel
• Vacuum-Insulated Glass
• Ceramic with Insulated Exterior
• BPA-Free Plastic
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa

Key Players

• Hydro Flask
• GSI Outdoors
• GrowlerWerks
• Klean Kanteen
• Stanley
• ThermoFlask
• Miir
• YETI
• Contigo
• Sierra Designs
• Takeya USA
• Libbey
• CamelBak
• Zojirushi
• Fifties Growlers