Infant Prams

Infant Prams Market Outlook

The global infant prams market is anticipated to reach a valuation of approximately USD 1.2 billion by 2035, with a compound annual growth rate (CAGR) of around 5.8% from 2025 to 2035. Factors contributing to this growth include the rising number of working parents seeking practical and stylish solutions for transporting their infants, increasing disposable incomes, and a growing awareness of child safety and comfort. The innovation in pram designs, focusing on lightweight materials and multifunctionality, has also spurred consumer interest. Additionally, the expanding e-commerce platforms provide easy access to a variety of pram options, further enhancing market growth. As manufacturers continue to invest in research and development, the market is set for significant advancements and expansions in the coming years.

Growth Factor of the Market

The growth of the infant prams market is significantly influenced by several key factors that reflect contemporary parenting trends and consumer preferences. Firstly, the increasing trend of urbanization has led to a demand for compact and easy-to-maneuver prams that are suitable for city living. The rise in health and wellness awareness among parents is also driving the demand for jogging prams, which enable parents to maintain an active lifestyle without compromising their infant's comfort and safety. Furthermore, technological innovations, such as the integration of smart technology into prams, are gaining popularity, attracting tech-savvy consumers. The expansion of online retail channels has further boosted market growth, making prams more accessible to a larger audience. Moreover, the growing trend of eco-consciousness among consumers is fostering a demand for sustainably produced prams, pushing manufacturers to adopt greener practices in their production processes.

Key Highlights of the Market

• Projected market size of USD 1.2 billion by 2035.
• Estimated CAGR of 5.8% from 2025 to 2035.
• Increased demand for multifunctional and lightweight prams.
• Growth of e-commerce platforms facilitating easy access to products.
• Rising health and wellness trends boosting the popularity of jogging prams.

By Product Type

Standard Prams:

Standard prams represent a traditional category of infant transport solutions, designed primarily for comfort and safety. These prams typically feature a larger frame and offer a fully reclined seat, promoting a comfortable resting position for infants. They are often equipped with safety harnesses, sun canopies, and storage baskets, making them ideal for daily use. Standard prams are favored for their stability and durability, which cater to both infant safety and long-term use. Their designs are often stylish, appealing to parents who value aesthetic in addition to functionality. However, they tend to be heavier and less portable compared to other types, which can be a consideration for active parents who frequently travel or navigate urban environments.

Travel System Prams:

Travel system prams are designed for convenience, allowing parents to seamlessly transition their infants from the car to the pram without disturbing them. This product type combines an infant car seat with a stroller, offering a versatile solution for parents on the go. Travel systems typically come with adjustable features that cater to the growing needs of the child, allowing the seat to be used as a stroller as well. The ease of installation and adaptability makes travel system prams particularly appealing for new parents, who appreciate the practicality of a single product that fulfills multiple roles. Furthermore, with innovations in safety features and lightweight designs, these prams are becoming increasingly popular among modern families.

Lightweight Prams:

Lightweight prams are gaining traction in the market due to their portability and ease of use. Ideal for parents who are always on the move, these prams are designed to be compact and easy to fold, making them perfect for travel and public transport. Lightweight prams typically sacrifice some features found in heavier models, but they still maintain essential safety and comfort standards. Many modern lightweight prams come equipped with basic storage options and sun protection features, catering to the needs of parents without compromising on convenience. As urban living continues to rise, the demand for these practical transport solutions is expected to increase significantly.

Multi-Child Prams:

Multi-child prams cater to families with twins or multiple children. They are designed to accommodate two or more infants safely, providing the necessary space and comfort for each child. These prams come in various configurations, including side-by-side and tandem styles, allowing parents to choose according to their preferences and lifestyle needs. The rising number of multiple births is a driving factor for this segment, as parents seek safe and convenient transportation options for their children. Multi-child prams often include additional features such as adjustable seats and ample storage space, making them a practical choice for larger families.

Jogging Prams:

Jogging prams are specialized for active parents who wish to incorporate their children into their exercise routines. These prams are designed with features such as larger wheels and a sturdy frame, allowing for smooth navigation on various terrains. Safety is a significant concern for this product type, and jogging prams typically include a three-point harness system to secure the infant. They are also equipped with a locking front wheel to maintain stability during high-speed runs. As fitness trends continue to grow, the popularity of jogging prams among health-conscious parents is expected to rise, driving further innovation in this segment.

By Application

Online Sales:

Online sales have revolutionized the infant prams market by providing consumers with extensive options and convenience. With the advent of e-commerce, parents can browse various brands, models, and prices from the comfort of their homes, reducing the time and effort required for shopping. Online platforms offer detailed product descriptions, reviews, and comparisons, allowing consumers to make informed purchasing decisions. Furthermore, the rise of mobile shopping apps has made it even easier for parents to access prams on-the-go, catering to the busy lifestyles of modern families. As online shopping continues to gain popularity, this channel is expected to contribute significantly to the overall growth of the infant prams market.

Retail Stores:

Retail stores have traditionally been a significant channel for infant prams, providing consumers with the opportunity to physically inspect and test products before purchase. In-store shopping allows parents to understand the size, weight, and features of different prams, making it easier to choose the right one for their needs. Many retail stores also offer expert advice and recommendations, enhancing the shopping experience for new parents. Despite the growing trend of online sales, retail stores remain essential for consumer engagement, as they provide a tactile experience that cannot be replicated online. As businesses adapt to the changing retail landscape, many are integrating technology and personalized services to enhance the in-store shopping experience.

Second-hand Markets:

The second-hand market for infant prams is thriving, driven by parents seeking affordable options without compromising on quality. Many families prioritize budget-friendly solutions, especially for products that are used for a limited time. The second-hand market allows parents to save money while providing access to high-quality brands that may otherwise be out of reach. Additionally, the growing awareness of sustainability and eco-friendliness is encouraging consumers to consider pre-owned items as a way to reduce waste. This segment often includes online platforms and local marketplaces, creating a thriving ecosystem for buying and selling gently used infant prams.

Rental Services:

Rental services for infant prams are emerging as a convenient solution for traveling parents or those who require a pram for a limited time. This application allows families to access high-quality prams without the financial commitment of purchasing one. Rental services are particularly popular among tourists or families who may only need a pram for a short duration, providing flexibility and affordability. Furthermore, this model encourages sustainability by promoting the reuse of products, aligning with the growing trend of responsible consumerism. As awareness of rental options increases, this segment is expected to witness substantial growth in the infant prams market.

Baby Product Specialty Stores:

Baby product specialty stores remain a vital channel for parents seeking expert advice and a curated selection of infant prams. These stores typically offer a range of high-quality products, often featuring brands that are not readily available in larger retail chains. The knowledgeable staff can provide personalized recommendations based on individual needs, enhancing the shopping experience for parents. Specialty stores often host events and demonstrations, allowing parents to test out various products before making a purchase. As consumer preferences shift towards personalized service and quality, the importance of baby product specialty stores is likely to grow within the infant prams market.

By Distribution Channel

Direct Sales:

Direct sales refer to the process where manufacturers sell their products directly to consumers, bypassing intermediaries. This channel allows companies to build a closer relationship with their customers, often resulting in better customer service and responsiveness to consumer feedback. Direct sales can take place through physical stores owned by manufacturers or through their official online platforms. By controlling the sales process, manufacturers can also ensure that their brand image is preserved and that they can provide competitive pricing. As consumer preferences for direct engagement with brands increase, this distribution channel is expected to play a more prominent role in the infant prams market.

Indirect Sales:

Indirect sales involve intermediaries such as wholesalers and retailers who sell products on behalf of manufacturers. This distribution channel is crucial for expanding market reach, as it allows manufacturers to access a wider audience without bearing the logistics and operational burdens associated with direct sales. Indirect sales can provide valuable insights into consumer preferences and trends, allowing manufacturers to adapt their offerings accordingly. As the infant prams market becomes increasingly competitive, manufacturers may rely more on indirect sales channels to ensure their products are readily available to consumers across various geographies.

Store-Based Retailing:

Store-based retailing encompasses traditional brick-and-mortar stores where infant prams are displayed and sold. This channel remains popular among consumers who prefer to physically examine products before purchase. Store-based retailing allows parents to engage with knowledgeable staff who can provide assistance and recommendations, enhancing the shopping experience. The tactile experience of testing out prams can significantly influence purchasing decisions, as parents often want to ensure comfort and safety for their infants. Retailers may also host in-store promotions and events to attract customers, making this distribution channel an essential component of the overall market strategy.

Online Retailing:

Online retailing has transformed the landscape of the infant prams market, providing consumers with unparalleled convenience and access to a wide variety of products. The ability to browse and order prams from the comfort of home appeals to busy parents, allowing them to compare prices, read reviews, and access discounts. Online platforms often feature user-friendly interfaces that enhance the shopping experience, alongside options for home delivery. The rise of mobile commerce is further propelling online retailing, as smartphones become a primary tool for shopping. As e-commerce continues to evolve, it is anticipated that online retailing will capture an increasingly larger market share within the infant prams sector.

Department Stores:

Department stores play a significant role in the distribution of infant prams, providing a one-stop shopping experience for parents. These large retail establishments offer a variety of products, ranging from clothing to household goods, and typically feature dedicated sections for baby products. The advantage of department stores lies in their ability to provide consumers with a comprehensive shopping experience, allowing parents to purchase all necessary items in one visit. The presence of multiple brands under one roof enables customers to make comparisons easily, increasing the likelihood of finding the perfect pram for their needs. As department stores continue to adapt to changing consumer preferences, they remain a critical channel for the infant prams market.

By Material Type

Aluminum:

Aluminum is a highly favored material in the manufacturing of infant prams due to its lightweight and durable properties. Prams made from aluminum frames are easy to maneuver and transport, appealing to parents who are often on the go. Additionally, aluminum is resistant to rust and corrosion, ensuring longevity and low maintenance. Manufacturers are increasingly adopting aluminum in various designs, offering stylish yet practical options for consumers. The lightweight nature of aluminum prams makes them ideal for urban environments, where space and mobility are critical considerations for parents. As the trend towards lightweight and durable designs continues, aluminum will remain a leading choice for pram construction.

Steel:

Steel is another common material used in the production of infant prams, known for its strength and stability. While steel frames tend to be heavier than their aluminum counterparts, they offer enhanced durability and can support more weight. This makes steel prams an attractive option for parents seeking a robust and long-lasting solution for transporting their infants. Manufacturers are increasingly engineering steel prams with features that enhance safety and comfort, ensuring that they meet modern standards and consumer expectations. As families prioritize safety and durability, the demand for steel-framed prams is expected to remain strong, particularly among those who value long-term investment in their baby products.

Plastic:

Plastic is often utilized in the construction of various components of infant prams, including seats, wheels, and storage compartments. The use of plastic offers several advantages, including the potential for lower costs and a variety of colors and designs. Lightweight plastic components can enhance the overall portability of prams, making them easier to lift and transport. Additionally, many modern plastics are designed to be durable and resistant to wear and tear, ensuring that the prams remain functional over time. As manufacturers continue to innovate in plastic technology, the versatility of plastic in pram design will drive its adoption in various segments of the market.

Others:

The 'Others' category encompasses a range of alternative materials used in the production of infant prams, such as fabric, composites, and eco-friendly materials. Fabrics are typically used for seat coverings and can be selected for their softness, ease of cleaning, and breathability. Manufacturers are increasingly exploring sustainable materials to cater to environmentally conscious consumers, incorporating organic fabrics and recycled materials into their designs. Composites, which combine several materials, offer the benefits of both strength and lightweight properties. As consumer preferences shift towards more sustainable options, the use of alternative materials in pram construction is expected to grow, fostering innovation in the market.

By Region

The North American region is expected to hold a significant share of the global infant prams market, driven by a high birth rate and an increasing number of working parents seeking convenient transport solutions for their infants. The market in this region is projected to grow at a CAGR of 6.1% from 2025 to 2035, supported by the popularity of online shopping and the availability of a wide range of pram brands. Moreover, the focus on safety regulations and high standards in product quality further contributes to the growth of the infant prams market in North America.

Europe is another prominent market for infant prams, characterized by a strong emphasis on design and functionality. Consumers in this region tend to prioritize quality and aesthetics, driving demand for premium and well-designed prams. The European market is anticipated to grow steadily, fueled by increasing disposable incomes and a shift towards eco-friendly transportation solutions. Countries such as Germany, France, and the UK are expected to lead the market, with innovative brands emerging and catering to diverse consumer preferences.

Opportunities

The infant prams market presents numerous opportunities for growth, particularly as evolving consumer preferences create demand for innovative and multifunctional products. Manufacturers can capitalize on trends such as eco-friendly materials and smart technology integration in pram designs. The increasing focus on sustainability among consumers is driving a shift towards greener production methods and materials. By incorporating recyclable materials and sustainable practices, brands can tap into a growing segment of environmentally conscious consumers. Additionally, investing in research and development to enhance the functionality of prams, such as adding features that support active lifestyles or integrating smart technology, can further differentiate products in a competitive market.

Another significant opportunity lies in the expansion of e-commerce and online sales channels. As more consumers turn to online shopping for convenience and comparative pricing, brands that establish a strong online presence and capitalize on digital marketing strategies are likely to see increased sales. Collaborating with online retailers and optimizing websites for user experience can enhance brand visibility and attract a broader audience. Moreover, companies that offer rental services or subscription models for infant prams can meet the needs of families seeking flexibility and affordability, ultimately driving growth in the market.

Threats

The infant prams market faces several threats that could impact growth and profitability. One of the primary challenges is the increasing competition from both established brands and new entrants, leading to price wars and pressure on profit margins. As manufacturers strive to differentiate their products through innovation and design, there is a risk of oversaturation in the market, making it difficult for individual brands to stand out. Additionally, economic fluctuations and changes in consumer spending habits can pose risks, as parents may prioritize essential items over discretionary spending on premium prams. Companies must continuously adapt to shifting market dynamics and consumer preferences to remain competitive in this challenging landscape.

Another significant threat is the potential for regulatory changes and safety standards affecting the infant prams market. As governments worldwide implement stricter safety regulations, manufacturers may face increased costs associated with compliance and product testing. Failure to meet safety standards can result in product recalls and damage to brand reputation, impacting consumer trust and sales. Furthermore, the ongoing global supply chain disruptions and fluctuating raw material prices can pose challenges for manufacturers, affecting their ability to deliver products on time and maintain competitive pricing. Effective risk management strategies will be crucial for navigating these threats and ensuring long-term success in the infant prams market.

Competitor Outlook

• Graco
• Chicco
• Baby Jogger
• Britax
• Bugaboo
• Stokke
• UPPAbaby
• Joie
• Phil & Teds
• Maclaren
• Summer Infant
• Baby Trend
• Evenflo
• Bumbleride
• Thule

The competitive landscape of the infant prams market is characterized by the presence of both established brands and emerging players, each vying for market share through innovation and differentiation. Major companies like Graco and Chicco have long been recognized for their quality and safety features, often leading the market due to their extensive distribution networks and strong brand loyalty among consumers. These companies continuously invest in research and development to enhance their offerings, focusing on functionality, design, and safety to meet the evolving needs of parents. As competition intensifies, these established brands face pressure to adapt to changing consumer preferences while maintaining their market dominance.

New entrants and niche players are also making their mark in the infant prams market, often focusing on specific segments or innovative designs that cater to modern parenting lifestyles. Companies such as Bugaboo and Stokke have carved out a niche by offering high-end, stylish prams that emphasize design and functionality. These brands appeal to a segment of consumers willing to invest in premium products that not only provide safety but also align with their lifestyle choices. The emergence of eco-friendly brands further adds to the competition as they attract environmentally conscious consumers seeking sustainable options for their children.

Global brands like UPPAbaby and Baby Jogger continue to expand their presence in the market, driven by innovative features and a commitment to quality. These companies often incorporate consumer feedback into their design processes, ensuring their products resonate with the target audience. Collaborations with retailers and strategic marketing initiatives are essential components of their growth strategies, allowing them to reach a broader customer base. As the infant prams market continues to evolve, companies must remain agile and responsive to consumer trends, leveraging their strengths to stay competitive in this dynamic landscape.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Joie
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Graco
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Thule
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Britax
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Chicco
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Stokke
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Bugaboo
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Evenflo
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Maclaren
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 UPPAbaby
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Baby Trend
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Bumbleride
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Baby Jogger
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Phil & Teds
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Summer Infant
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Infant Prams Market, By Application
    • 6.1.1 Online Sales
    • 6.1.2 Retail Stores
    • 6.1.3 Second-hand Markets
    • 6.1.4 Rental Services
    • 6.1.5 Baby Product Specialty Stores
  • 6.2 Infant Prams Market, By Product Type
    • 6.2.1 Standard Prams
    • 6.2.2 Travel System Prams
    • 6.2.3 Lightweight Prams
    • 6.2.4 Multi-Child Prams
    • 6.2.5 Jogging Prams
  • 6.3 Infant Prams Market, By Material Type
    • 6.3.1 Aluminum
    • 6.3.2 Steel
    • 6.3.3 Plastic
    • 6.3.4 Others
  • 6.4 Infant Prams Market, By Distribution Channel
    • 6.4.1 Direct Sales
    • 6.4.2 Indirect Sales
    • 6.4.3 Store-Based Retailing
    • 6.4.4 Online Retailing
    • 6.4.5 Department Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Infant Prams Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Infant Prams market is categorized based on

By Product Type

• Standard Prams
• Travel System Prams
• Lightweight Prams
• Multi-Child Prams
• Jogging Prams

By Application

• Online Sales
• Retail Stores
• Second-hand Markets
• Rental Services
• Baby Product Specialty Stores

By Distribution Channel

• Direct Sales
• Indirect Sales
• Store-Based Retailing
• Online Retailing
• Department Stores

By Material Type

• Aluminum
• Steel
• Plastic
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Graco
• Chicco
• Baby Jogger
• Britax
• Bugaboo
• Stokke
• UPPAbaby
• Joie
• Phil & Teds
• Maclaren
• Summer Infant
• Baby Trend
• Evenflo
• Bumbleride
• Thule