Hummus Sales

Hummus Sales Market Outlook

The global hummus market is projected to reach approximately USD 3.5 billion by 2028, growing at a compound annual growth rate (CAGR) of 9.5% from 2021 to 2028. This growth can be attributed to the increasing health consciousness among consumers, the rising popularity of plant-based diets, and the growing demand for nutritious and convenient snack options. The versatility of hummus as a spread, dip, and ingredient in various culinary applications is another significant factor driving its market expansion. Additionally, the surge in the availability of innovative flavors and organic options is expected to further fuel market growth. Moreover, the increasing focus on clean label products and sustainable sourcing practices is likely to create new opportunities for hummus manufacturers in the coming years.

Growth Factor of the Market

There are several factors contributing to the growth of the hummus market. A significant driver is the growing trend of healthy eating, as consumers become more aware of the health benefits associated with hummus, such as high protein and fiber content, low calorie count, and the presence of essential nutrients. The rise of veganism and vegetarianism has also increased the demand for plant-based products like hummus, making it an essential component in many people's diets. Furthermore, the convenience of ready-to-eat products has led to a surge in demand from busy consumers looking for quick and nutritious snacks. Additionally, the increasing number of foodservice establishments, including restaurants and cafes, offering hummus as part of their menus is also propelling market growth. Finally, the expansion of online retail channels has made hummus more accessible to a broader audience, allowing consumers to easily purchase various types and brands from the comfort of their homes.

Key Highlights of the Market

• The global hummus market is anticipated to expand at a CAGR of 9.5% from 2021 to 2028.
• North America dominates the market due to high consumption rates and a growing preference for plant-based diets.
• Flavored hummus is gaining popularity, driving innovation and product development in the market.
• The increasing number of health-conscious consumers is significantly impacting hummus sales positively.
• Online retail channels are emerging as vital distribution platforms, contributing to increased market penetration.

By Product Type

Traditional Hummus:

Traditional hummus remains one of the most popular varieties in the market, primarily due to its authentic flavor and versatility. Made from chickpeas, tahini, olive oil, lemon juice, and garlic, this classic variant caters to a broad consumer base, including those seeking a nutritious snack, a dip for vegetables and pita bread, or a spread for sandwiches. The simplicity of its ingredients appeals to health-conscious individuals who prefer clean label products, thus driving its ongoing demand. Furthermore, with a growing trend towards Mediterranean diets, traditional hummus has garnered attention as a staple item in many households across the globe.

Organic Hummus:

As consumers become increasingly aware of the health impacts of their food choices, the demand for organic hummus has surged in recent years. Organic hummus is made from ingredients that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), appealing to those who prioritize sustainability and environmental responsibility. This segment has witnessed robust growth, largely due to the rise of health-conscious consumers who prefer organic products for their perceived benefits. Retailers are expanding their organic offerings, leading to greater availability and accessibility for consumers, thus fueling the overall growth of this product type in the hummus market.

Flavored Hummus:

Flavored hummus has emerged as a dynamic segment within the hummus market, catering to adventurous palates and those seeking diverse taste experiences. With various flavors such as roasted red pepper, garlic, and even exotic ingredients like beetroot or sriracha, this product type has revolutionized the traditional hummus landscape. The ability to offer unique flavor profiles allows manufacturers to attract a wider audience and encourage trial among consumers who may not be familiar with conventional hummus. As the demand for bold flavors continues to rise, the flavored hummus segment is expected to play a crucial role in the overall growth of the market.

Low-Fat Hummus:

Low-fat hummus has gained traction as health-conscious consumers seek out alternatives that align with their dietary goals. This product type is typically crafted with reduced fat content while maintaining the signature taste and texture of traditional hummus. With the increasing focus on weight management and healthy snacking, low-fat options resonate well with consumers looking for guilt-free indulgence. The availability of low-fat hummus across supermarkets and health food stores has expanded its reach, making it a popular choice among those who prioritize health without sacrificing flavor.

Spicy Hummus:

Spicy hummus represents a niche yet rapidly growing segment of the market, appealing to consumers who enjoy bold and zesty flavors. Infused with spices such as jalapeño, harissa, or chili flakes, this variant adds an exciting twist to the traditional hummus experience. As the culinary landscape evolves and consumers embrace global cuisines, the demand for spicy hummus has surged, especially among millennials and Gen Z who seek unique flavor profiles. The introduction of spicy hummus has not only diversified product offerings but also engaged consumers in new taste adventures, further driving market growth.

By Application

Retail:

The retail segment is a significant driver of the hummus market, encompassing supermarkets, hypermarkets, convenience stores, and specialty food shops. Hummus is increasingly popular among consumers who prefer to purchase ready-to-eat snacks and spreadable options for home consumption. Retailers are expanding their hummus selections, catering to various preferences, including traditional, organic, and flavored options. Additionally, the trend of snacking on healthy foods has led to a rise in the number of consumers choosing hummus as a nutritious alternative. Promotions, sampling events, and attractive packaging also play a crucial role in driving retail sales, making hummus a staple item in grocery shopping carts.

Food Service:

The food service segment has experienced an upward trend, with restaurants, cafés, and catering services incorporating hummus into their menus. This application not only satisfies consumer demand for healthy and flavorful options but also enhances menu diversity. Numerous establishments offer hummus as a dip, spread, or ingredient in salads and wraps, broadening its appeal among various customer demographics. As the food service industry continues to innovate and adapt to consumer preferences, hummus is likely to be featured prominently in many new culinary creations, driving growth in this segment of the market.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain the leading distribution channels for hummus, providing consumers with a wide range of brands and flavors. These retail giants offer the convenience of one-stop shopping, allowing customers to find a variety of hummus options alongside complementary products such as pita chips, vegetables, and other snacks. Many supermarkets have sections dedicated to healthy and organic foods, further promoting hummus and appealing to health-conscious shoppers. Additionally, promotional activities and in-store tastings can drive impulse purchases, making this channel essential for the hummus market.

Convenience Stores:

Convenience stores have become vital distribution points for hummus, especially for on-the-go consumers seeking quick and healthy snack options. The availability of single-serve hummus packs has made it easier for busy individuals to incorporate nutritious foods into their diets without the need for preparation. Increased retail partnerships between hummus manufacturers and convenience store chains have led to greater product availability in urban areas, where consumers prioritize convenience. This segment continues to grow as more consumers opt for healthier snacks while traveling or during busy workdays.

Online Retail:

The rise of online retail has transformed the way consumers purchase hummus, offering unparalleled convenience and variety. E-commerce platforms provide access to a plethora of brands, flavors, and specialty options that may not be available in local stores. This channel is particularly appealing to tech-savvy consumers who prefer shopping from home or on the go. Furthermore, online retailers often provide detailed product information, customer reviews, and exclusive promotions, enhancing the shopping experience. As e-commerce continues to flourish, it is expected to play an increasingly important role in the hummus market.

By Ingredient Type

Chickpeas:

Chickpeas are the primary ingredient in hummus and play a crucial role in its texture, flavor, and nutritional profile. Rich in protein, fiber, and essential vitamins, chickpeas provide a healthy base for this popular dip and have made hummus a desirable choice for those seeking plant-based protein sources. The availability of high-quality chickpeas, along with the increasing consumer awareness of their health benefits, has led to the widespread acceptance of chickpea-based products. As such, hummus made from chickpeas continues to dominate the market, appealing to a variety of consumers, from health enthusiasts to those following specific dietary trends.

Tahini:

Tahini, a paste made from ground sesame seeds, is another vital ingredient that enhances the creaminess and flavor of hummus. It contributes healthy fats and essential nutrients, making hummus a more balanced snack. The growing popularity of tahini as a standalone ingredient in various culinary applications has further fueled its demand in the hummus market. As consumers increasingly seek out products that are rich in flavor and nutrition, the incorporation of tahini in hummus recipes has solidified its position as a key ingredient, ensuring its continued relevance in the marketplace.

Olive Oil:

Olive oil is often used in hummus recipes to add richness and improve the overall texture. Besides enhancing flavor, it is recognized for its healthy monounsaturated fats and antioxidants, appealing to health-conscious consumers. The increasing awareness of the Mediterranean diet and its associated health benefits has driven the demand for olive oil in various food products, including hummus. As a result, many manufacturers are emphasizing the quality and sourcing of their olive oil, leading to greater consumer interest in premium and flavored varieties.

Lemon Juice:

Lemon juice is an essential ingredient that brightens the flavor profile of hummus, giving it a refreshing taste. Besides its flavor-enhancing properties, lemon juice adds vitamin C and other antioxidants, making the product even more appealing to health-conscious consumers. The incorporation of natural ingredients like lemon juice aligns with growing consumer preferences for clean label products, further driving its inclusion in hummus recipes. As manufacturers continue to innovate and introduce new flavors, the demand for lemon-infused hummus is expected to grow significantly.

Garlic:

Garlic is often added to hummus to impart a robust and aromatic flavor, making it a favorite among consumers who appreciate bold tastes. Known for its numerous health benefits, including antibacterial and anti-inflammatory properties, garlic adds additional nutritional value to hummus. The rising interest in functional foods has led to an increased focus on incorporating garlic into various food products. Consequently, the demand for garlic-flavored hummus has surged, further boosting the overall growth of the hummus market.

By Region

The North American region holds a significant share of the global hummus market, accounting for approximately 38% of total sales in 2022. This dominance is primarily attributed to the high consumption rates of hummus as a versatile and healthy food option. The region has witnessed a surge in the popularity of plant-based diets, leading to increased demand for hummus among health-conscious consumers. The CAGR for the North American hummus market is projected to be around 10% over the forecast period, driven by innovation in flavors and product offerings. The presence of key manufacturers and a growing awareness of the benefits of chickpeas are also contributing to the growth in this region.

In Europe, the hummus market is expected to experience substantial growth, with a projected CAGR of 8% from 2021 to 2028. Countries such as the United Kingdom, Germany, and France are leading the demand for hummus as consumers increasingly gravitate towards Mediterranean cuisine and healthy snacking options. The rise of organic and specialty hummus products has further augmented the market, catering to diverse consumer preferences. As the European market continues to evolve, the introduction of innovative flavors and ingredients is likely to play a crucial role in driving overall growth.

Opportunities

As the hummus market continues to expand, numerous opportunities are emerging for manufacturers and retailers. The increasing trend of health consciousness among consumers presents a valuable opportunity for product innovation, particularly in the development of new flavors and variations that cater to specific dietary needs. The rise of organic, gluten-free, and low-calorie options can attract a wider audience and enhance brand loyalty. Additionally, collaborations with restaurants and foodservice establishments to incorporate hummus into their menus can further broaden market reach, creating more avenues for growth. With the growing interest in international cuisines, there is also potential for expanding the use of hummus in fusion dishes, allowing it to appeal to diverse culinary preferences.

Another promising opportunity lies in the expansion of e-commerce platforms for hummus sales. As more consumers embrace online shopping for groceries, manufacturers can leverage this trend to provide a wider selection of products and reach new customers. Brands can enhance their online presence through targeted marketing campaigns, social media engagement, and educational content that highlights the health benefits and versatility of hummus. Furthermore, entering emerging markets, particularly in Asia Pacific and Latin America, can unlock new consumer segments eager to explore healthy and flavorful snacks. By tapping into these opportunities, companies can position themselves favorably in the competitive hummus landscape.

Threats

Despite the robust growth outlook for the hummus market, several threats could hinder its expansion. One significant challenge is the increasing competition in the plant-based food space. As more companies enter the market with their versions of hummus or alternative dips, brand differentiation becomes essential. This heightened competition can lead to price wars, affecting profit margins and overall market stability. Additionally, consumer preferences are continually evolving, and maintaining relevance in the market requires constant innovation and adaptation. Failure to keep pace with changing tastes could result in a loss of market share to more agile competitors.

Another potential threat is the impact of economic fluctuations on consumer spending. During economic downturns, consumers may prioritize essential items over premium products, which could affect sales of specialty hummus varieties. Supply chain disruptions, such as those experienced during the COVID-19 pandemic, could also hinder production and distribution, leading to shortages or increased prices. Moreover, rising raw material costs, particularly for key ingredients like chickpeas and tahini, may force manufacturers to pass on expenses to consumers, impacting demand. Addressing these threats will require strategic planning and flexibility to navigate the changing market landscape.

Competitor Outlook

• Sabra Dipping Company
• Stacy's Pita Chips
• Hope Foods
• Tribe Hummus
• Red Lentil Hummus Company
• Wild Garden
• Yves Veggie Cuisine
• Eat Well Embrace Life
• Delighted By Hummus
• Balela
• Hummus & Pita Co.
• Palestine Hummus
• Foul Medames
• Fresh Cravings
• Oasis

The competitive landscape of the hummus market is characterized by the presence of several key players, each striving to establish a strong brand identity and capture market share through innovation and quality. Companies like Sabra Dipping Company and Tribe Hummus are well-established leaders that dominate the market with their extensive product offerings and recognized brand names. These companies invest heavily in marketing, product development, and distribution to maintain their competitive edge. The increasing focus on clean label ingredients and organic options has sparked a wave of innovation, prompting many companies to diversify their product lines and cater to health-conscious consumers. This evolving landscape presents both challenges and opportunities for existing and new entrants in the hummus market.

In addition to major players, a growing number of smaller, niche brands are emerging, offering unique flavors and artisanal products that cater to specific consumer preferences. Companies like Hope Foods and Delighted By Hummus emphasize organic and clean ingredients, appealing to health-conscious consumers. These smaller brands often thrive on their ability to innovate quickly and respond to consumer feedback, allowing them to capture niche market segments. Moreover, the rise of online retail channels has enabled these smaller companies to reach a broader audience, further intensifying competition in the hummus market.

Another important aspect of the competitive landscape is the collaboration and acquisition strategies employed by larger companies to expand their portfolios. For instance, some manufacturers are acquiring smaller, innovative brands to diversify their product offerings and tap into new markets. This strategy not only enhances their market presence but also allows them to leverage the unique qualities of acquired brands to attract new consumers. As the hummus market continues to grow, key players will need to adopt agility and creativity to stay relevant and competitive. New trends, changing consumer preferences, and technological advancements will shape the future of this dynamic industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Oasis
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Balela
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Hope Foods
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Wild Garden
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Foul Medames
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Tribe Hummus
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fresh Cravings
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Palestine Hummus
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Hummus & Pita Co.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Stacy's Pita Chips
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Delighted By Hummus
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Yves Veggie Cuisine
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Eat Well Embrace Life
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Sabra Dipping Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Red Lentil Hummus Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Hummus Sales Market, By Application
    • 6.1.1 Retail
    • 6.1.2 Food Service
  • 6.2 Hummus Sales Market, By Product Type
    • 6.2.1 Traditional Hummus
    • 6.2.2 Organic Hummus
    • 6.2.3 Flavored Hummus
    • 6.2.4 Low-Fat Hummus
    • 6.2.5 Spicy Hummus
  • 6.3 Hummus Sales Market, By Ingredient Type
    • 6.3.1 Chickpeas
    • 6.3.2 Tahini
    • 6.3.3 Olive Oil
    • 6.3.4 Lemon Juice
    • 6.3.5 Garlic
  • 6.4 Hummus Sales Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Hummus Sales Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Hummus Sales market is categorized based on

By Product Type

• Traditional Hummus
• Organic Hummus
• Flavored Hummus
• Low-Fat Hummus
• Spicy Hummus

By Application

• Retail
• Food Service

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail

By Ingredient Type

• Chickpeas
• Tahini
• Olive Oil
• Lemon Juice
• Garlic

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Sabra Dipping Company
• Stacy's Pita Chips
• Hope Foods
• Tribe Hummus
• Red Lentil Hummus Company
• Wild Garden
• Yves Veggie Cuisine
• Eat Well Embrace Life
• Delighted By Hummus
• Balela
• Hummus & Pita Co.
• Palestine Hummus
• Foul Medames
• Fresh Cravings
• Oasis