Home Cleaning Products

Home Cleaning Products Market Outlook

The global home cleaning products market is anticipated to reach approximately USD 40 billion by 2025, growing at a compound annual growth rate (CAGR) of around 4.5% from 2023 to 2030. This growth is primarily driven by increasing consumer awareness regarding hygiene and sanitation, alongside rising disposable incomes which enable households to purchase more cleaning products. Moreover, the global pandemic has accelerated the demand for effective cleaning solutions as people become more conscious of maintaining cleanliness within their homes. The trend towards eco-friendly and sustainable cleaning products is also contributing to the market expansion, as consumers increasingly prefer products that are safe for both their health and the environment. As urbanization continues to rise, especially in developing economies, the demand for efficient cleaning solutions is expected to surge significantly.

Growth Factor of the Market

The home cleaning products market is experiencing robust growth due to a multitude of factors. A significant driver is the increasing awareness of health and hygiene among consumers, particularly in the wake of global health crises that have heightened concerns regarding cleanliness. Manufacturers are responding to this demand by innovating and developing products that not only clean effectively but also kill germs and bacteria, catering to the evolving needs of consumers. Furthermore, the surge in e-commerce has made these products more accessible, allowing consumers to easily acquire them online, thus expanding the market reach. The trend of minimalism in living environments is also influencing the type and quantity of cleaning products purchased, with consumers seeking multifunctional and effective cleaning solutions. Additionally, the appeal of eco-friendly and sustainable products is drawing in a new segment of environmentally conscious consumers, driving further growth in the market.

Key Highlights of the Market

• The market is projected to grow at a CAGR of 4.5% from 2023 to 2030.
• Increasing awareness of hygiene standards is a key growth driver.
• Expansion of e-commerce platforms is enhancing product accessibility.
• There is a rising trend towards eco-friendly and sustainable cleaning solutions.
• Urbanization, especially in developing regions, is boosting product demand.

By Product Type

Surface Cleaners:

Surface cleaners represent a significant segment within the home cleaning products market, as they are versatile and can be used on various surfaces, including countertops, furniture, and appliances. These products are formulated to remove dirt, grime, and stains effectively while leaving surfaces shiny and hygienic. The consumer preference for multi-purpose surface cleaners has surged, driven by their convenience and effectiveness. Moreover, with the increasing trend towards minimalism and decluttering, consumers are favoring products that can serve multiple cleaning purposes, thereby optimizing their cleaning routines and minimizing the number of products needed in their homes. This segment is expected to see steady growth as manufacturers continue to innovate with formulations that are both effective and safe for household use.

Bathroom Cleaners:

Bathroom cleaners are specialized products designed to tackle the unique cleaning challenges found in bathrooms, such as soap scum, mildew, and stains. This segment has seen considerable growth, driven by the rising awareness of hygiene standards in personal spaces. Effective bathroom cleaners are essential for maintaining a clean and sanitary environment, and many consumers are willing to invest in high-quality products that offer superior cleaning capabilities. Additionally, the increasing inclination towards DIY home maintenance has propelled the demand for effective bathroom cleaning solutions, as homeowners seek to achieve professional-level cleanliness without the associated costs. The market for bathroom cleaners is expected to continue expanding, particularly with the introduction of new and improved formulations that provide enhanced efficacy and ease of use.

Kitchen Cleaners:

Kitchen cleaners are another crucial segment of the home cleaning products market, specifically formulated to address the unique challenges of maintaining cleanliness in food preparation areas. These products are designed to eliminate grease, food residues, and bacteria, essential for ensuring food safety and hygiene. The growing emphasis on health and wellness has led to an increase in the consumption of fresh and organic foods, which in turn boosts the demand for effective kitchen cleaners that can assist in maintaining a clean cooking environment. Moreover, as more households adopt open-concept living spaces that integrate kitchens with dining and living areas, the need for effective kitchen cleaning solutions that also leave a pleasant scent has become increasingly important. This segment is poised for growth as both consumers and manufacturers focus on innovative and effective cleaning solutions.

Floor Cleaners:

Floor cleaners are essential products that cater to a variety of flooring materials, including hardwood, tile, laminate, and carpet. This segment has seen significant innovation, with products being tailored to effectively clean and maintain different types of flooring while also being safe for use in homes with children and pets. The homeowner's increasing investment in high-quality flooring options, coupled with the desire to maintain their appearance and longevity, drives the demand for specialized floor cleaning products. Additionally, the trend towards DIY home improvement and cleaning is influencing consumer preferences, as many seek effective solutions that allow them to manage their home care without professional assistance. The floor cleaners segment is expected to continue thriving as manufacturers innovate with advanced cleaning technologies.

Specialty Cleaners:

Specialty cleaners are designed for specific cleaning challenges, such as stain removal, upholstery cleaning, and appliance care. This niche segment addresses particular consumer needs and is increasingly gaining traction among households looking for targeted cleaning solutions. With a growing number of consumers investing in home appliances and furniture, the need for specialty cleaners that can maintain these products is vital. The rise in online shopping has also made these specialized products more accessible, allowing consumers to find the right solutions for their specific cleaning tasks. As the market continues to evolve, the specialty cleaners segment is likely to benefit from increased consumer knowledge about the importance of using the right products for different cleaning needs.

By Application

Residential:

The residential application segment of the home cleaning products market encompasses all cleaning products used within home environments. This segment is the largest in terms of market share, primarily driven by the necessity for cleanliness in personal living spaces. The demand for residential cleaning products has been bolstered by rising living standards, increased disposable incomes, and a growing emphasis on health and hygiene. Consumers are increasingly invested in maintaining a clean home environment, which is reflected in their spending on a diverse range of cleaning products, including surface cleaners, bathroom cleaners, and specialty cleaners. As more families prioritize cleanliness due to health concerns, this segment is expected to maintain a steady growth trajectory, fueled by both traditional and innovative cleaning solutions.

Commercial:

The commercial application of home cleaning products includes solutions used in businesses, offices, schools, and other non-residential environments. This segment has seen significant growth as organizations recognize the importance of maintaining cleanliness in their facilities, particularly in light of recent health crises. Companies are investing in high-quality cleaning products to ensure a clean and safe working environment, which is essential for employee well-being and productivity. Moreover, the trend towards outsourcing cleaning services has led to an increased demand for effective and professional-grade cleaning products. As businesses continue to prioritize hygiene, the commercial segment of the home cleaning products market is expected to experience robust growth, driven by evolving industry standards and consumer expectations.

By Distribution Channel

Online Stores:

Online stores represent a significant distribution channel for home cleaning products, providing consumers with convenience and a wider selection of products. The rise of e-commerce has transformed how consumers shop, enabling them to easily compare products, read reviews, and make informed purchasing decisions without leaving their homes. Additionally, the availability of subscription services for cleaning products has further enhanced customer convenience, allowing them to receive their favorite products at regular intervals. As consumers increasingly prefer the convenience of online shopping, the online store segment is projected to continue its upward trajectory, with more brands investing in their online presence to capture this growing market share.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as traditional retail channels for home cleaning products, offering consumers a one-stop shopping experience. These large retail formats typically provide an extensive selection of cleaning products, catering to the diverse needs of consumers. The convenience of purchasing cleaning supplies alongside other household essentials drives foot traffic to these stores, creating a strong demand for various cleaning products. Additionally, promotional activities and discounts often entice consumers to purchase more products than they initially planned. As a result, the supermarkets and hypermarkets segment is set to maintain its relevance, especially in regions where brick-and-mortar shopping remains a preferred method.

Specialty Stores:

Specialty stores focus on specific categories of products, including home cleaning solutions, offering a curated selection that often includes eco-friendly and unique cleaning products. These stores cater to consumers who are seeking specialized cleaning solutions that may not be available in traditional retail channels. The increasing demand for natural and organic products has bolstered the growth of specialty cleaning stores, as consumers become more conscious of the ingredients in the products they use. With the rise of consumer interest in sustainability, specialty stores are well-positioned to thrive as more shoppers seek environmentally friendly cleaning options.

Convenience Stores:

Convenience stores provide essential home cleaning products and are integral for consumers who require quick access to cleaning solutions. Although the range of cleaning products available in convenience stores may be limited compared to larger retail formats, the convenience factor is a significant advantage. Consumers often turn to convenience stores for last-minute purchases or when they run out of essential cleaning supplies. As urban areas become more densely populated, and as lifestyles increasingly demand quick purchasing options, the convenience store segment is anticipated to grow, driven by the need for immediate access to cleaning products.

Others:

This category encompasses various other distribution channels such as direct sales, door-to-door sales, and telemarketing. While not as prominent as the aforementioned channels, these alternative distribution methods still play a role in reaching specific consumer segments. Direct sales often allow for personalized service and product demonstrations, which can help foster customer loyalty. Furthermore, as some consumers prefer purchasing through more traditional means, these channels can appeal to demographics that may not be as comfortable with online shopping. The 'Others' segment is expected to maintain a steady presence in the market, particularly as businesses adapt their strategies to reach varied consumer preferences.

By Ingredient Type

Chemical-based:

Chemical-based cleaning products have long dominated the home cleaning products market due to their effectiveness in tackling tough stains and dirt. These products often contain powerful agents that allow for deep cleaning and disinfection. However, growing consumer awareness regarding the potential health risks associated with certain chemicals has prompted many manufacturers to reformulate their products to meet safety standards. Despite this shift, chemical-based cleaners remain popular, particularly in environments that require stringent hygiene measures. As a result, companies are increasingly focusing on developing chemical-based products that are both effective and safe for consumer use, helping to sustain demand in this segment.

Natural/Organic:

The natural and organic cleaning products segment has witnessed significant growth as consumers become more health-conscious and environmentally aware. These products are formulated using plant-based ingredients and avoid harmful chemicals, appealing to a demographic that values sustainability and health. As more consumers prioritize eco-friendly alternatives, manufacturers are increasingly investing in the research and development of natural cleaning solutions. This segment's growth is also driven by the rising availability of these products through various retail channels, making them more accessible to consumers. The natural and organic segment is expected to continue expanding as the demand for safer and greener cleaning options rises.

Eco-friendly:

Eco-friendly cleaning products are gaining traction in the home cleaning products market as sustainability becomes a key consideration for consumers. These products are often biodegradable and packaged in environmentally friendly materials, aligning with the values of eco-conscious consumers. The increasing pressure on companies to adopt sustainable practices has led many manufacturers to prioritize eco-friendly formulations. This trend is further fueled by government regulations promoting sustainability and environmental responsibility. As awareness of environmental issues grows, the demand for eco-friendly products is expected to escalate, driving further growth in this segment.

Antimicrobial:

Antimicrobial cleaning products are specifically formulated to kill or inhibit the growth of microorganisms, making them a popular choice for consumers looking to enhance the hygiene of their homes. This segment has seen heightened interest, particularly during health crises when the emphasis on cleanliness and sanitation becomes paramount. Many manufacturers have responded to this demand by incorporating antimicrobial properties into a variety of cleaning products, including surface cleaners and disinfectants. As consumers continue to prioritize health and safety, the antimicrobial segment is likely to experience steady growth, supported by ongoing innovations in cleaning technology.

Others:

This category includes various other ingredient types that do not fit neatly into the aforementioned classifications, such as specialty formulations that combine multiple cleaning properties. While these products may not dominate market share, they cater to specific cleaning needs and preferences. As consumers become more discerning about the ingredients in their cleaning products, the demand for specialized formulations is likely to grow. This segment represents an opportunity for manufacturers to innovate and create unique cleaning solutions that address niche market needs, thereby capitalizing on evolving consumer trends.

By Region

North America holds a significant share of the global home cleaning products market, primarily driven by the high demand for effective cleaning solutions among health-conscious consumers. The region is projected to witness a CAGR of approximately 4% through the forecast period, supported by increasing disposable incomes and a strong emphasis on hygiene due to recent health crises. Major players in the North American market are continuously innovating to meet the evolving preferences of consumers, particularly in terms of eco-friendliness and product efficacy. The presence of well-established retail and e-commerce channels further enhances product availability, contributing to the steady growth of the market in this region.

In Europe, the home cleaning products market is characterized by a growing preference for natural and eco-friendly cleaning solutions. This region has seen a rise in consumer awareness regarding sustainability and the impact of cleaning agents on health and the environment. As a result, many manufacturers are shifting towards developing greener products, which aligns with the European Union's regulations promoting environmentally friendly practices. Overall, the European market is expected to grow at a substantial rate, bolstered by the increasing demand for innovative cleaning solutions that cater to the health and environmental concerns of consumers.

Opportunities

The home cleaning products market is poised for numerous growth opportunities driven by evolving consumer behaviors and preferences. As the global focus on health and hygiene intensifies, there is a burgeoning demand for cleaning products that not only clean effectively but also ensure a safe environment. This creates opportunities for manufacturers to innovate and develop new formulations, particularly those that integrate antimicrobial properties and eco-friendly ingredients. Additionally, the rise of smart home technology presents an opportunity for cleaning product manufacturers to create intelligent cleaning solutions that align with the tech-savvy consumer. By leveraging advancements in technology, companies can offer automated cleaning products or smart packaging that provides real-time usage data and recommendations, enhancing user experience and driving sales.

Moreover, the continued expansion of e-commerce provides an avenue for manufacturers to reach a broader audience and increase brand visibility. As more consumers turn to online shopping for convenience, brands that invest in robust digital marketing strategies and e-commerce platforms can significantly enhance their market share. This trend is particularly evident in emerging markets, where the adoption of online shopping is rapidly increasing. Additionally, partnerships with retailers and collaborations with eco-conscious brands may also provide further growth opportunities, allowing companies to align with consumer values and expand their offerings in the competitive landscape of home cleaning products.

Threats

The home cleaning products market faces several threats that could potentially hinder its growth. One significant challenge is the increasing competition from private label brands, which often offer similar products at lower prices. This price war can create pressure on established brands to reduce their prices or enhance their value propositions, impacting profit margins. Furthermore, the growing trend towards minimalism and decluttering may lead consumers to purchase fewer products, which could slow market growth. Additionally, the rapid pace of innovation in cleaning technologies requires companies to continuously adapt and evolve their product offerings, posing a challenge for those unable to keep pace with consumer demands and market trends. Regulatory challenges surrounding ingredient safety and environmental impact can also create barriers, as companies face pressure to reformulate products in compliance with evolving standards.

Another potential threat to the home cleaning products market is the shift in consumer preferences toward homemade cleaning solutions. A growing number of consumers are exploring DIY cleaning remedies using natural ingredients, which can pose a risk to traditional cleaning product sales. This trend is particularly prominent among eco-conscious consumers who seek to reduce their environmental impact. Additionally, economic fluctuations can impact consumer spending on non-essential items, including premium cleaning products. As households prioritize essential expenses, the demand for higher-priced cleaning solutions may decline. Manufacturers must remain vigilant and responsive to these changing dynamics to mitigate potential threats to their business.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• SC Johnson & Son Inc.
• Colgate-Palmolive Company
• Henkel AG & Co. KGaA
• Coty Inc.
• Reckitt Benckiser Group PLC
• Clorox Company
• Church & Dwight Co., Inc.
• Seventh Generation, Inc.
• Eco-Store USA
• Method Products, PBC
• Mrs. Meyer's Clean Day
• Burt's Bees
• Earth Friendly Products

The competitive landscape of the home cleaning products market is characterized by a mix of established multinational corporations and emerging brands focused on sustainability and innovation. Major players such as Procter & Gamble and Unilever dominate the market, leveraging their extensive distribution networks and brand recognition to maintain market leadership. These companies continuously invest in research and development to create innovative products that cater to changing consumer preferences, particularly in the organic and eco-friendly segments. The competition is further intensified by the presence of private label brands offering cost-effective alternatives, which have become increasingly popular among budget-conscious consumers.

In addition to established players, the market has seen a rise in niche and eco-friendly brands that are gaining traction among environmentally conscious consumers. Companies like Seventh Generation and Method Products have successfully differentiated themselves by focusing on sustainable practices and natural ingredients, appealing to a demographic that prioritizes health and environmental responsibility. The growing consumer preference for eco-friendly products has encouraged even traditional manufacturers to expand their offerings to include greener alternatives, resulting in a more diverse competitive landscape. This dynamic has led to increased innovation as companies strive to develop effective cleaning solutions that align with the values of modern consumers.

As the market continues to evolve, collaboration and strategic partnerships among manufacturers will play a crucial role in shaping the competitive landscape. Companies that are able to leverage their strengths, such as distribution capabilities or product innovation, can enhance their market position and drive growth. Furthermore, the adoption of digital marketing strategies and e-commerce platforms will become increasingly important for brand visibility and customer engagement. Overall, the competitive outlook for the home cleaning products market is dynamic and will require players to remain agile, innovative, and responsive to changing consumer demands to sustain market share.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Coty Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Burt's Bees
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever PLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Eco-Store USA
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Clorox Company
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Henkel AG & Co. KGaA
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Method Products, PBC
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Procter & Gamble Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 SC Johnson & Son Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Mrs. Meyer's Clean Day
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Earth Friendly Products
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Seventh Generation, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Church & Dwight Co., Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Colgate-Palmolive Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Reckitt Benckiser Group PLC
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Home Cleaning Products Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Home Cleaning Products Market, By Product Type
    • 6.2.1 Surface Cleaners
    • 6.2.2 Bathroom Cleaners
    • 6.2.3 Kitchen Cleaners
    • 6.2.4 Floor Cleaners
    • 6.2.5 Specialty Cleaners
  • 6.3 Home Cleaning Products Market, By Ingredient Type
    • 6.3.1 Chemical-based
    • 6.3.2 Natural/Organic
    • 6.3.3 Eco-friendly
    • 6.3.4 Antimicrobial
    • 6.3.5 Others
  • 6.4 Home Cleaning Products Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Convenience Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Home Cleaning Products Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Home Cleaning Products market is categorized based on

By Product Type

• Surface Cleaners
• Bathroom Cleaners
• Kitchen Cleaners
• Floor Cleaners
• Specialty Cleaners

By Application

• Residential
• Commercial

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Others

By Ingredient Type

• Chemical-based
• Natural/Organic
• Eco-friendly
• Antimicrobial
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• SC Johnson & Son Inc.
• Colgate-Palmolive Company
• Henkel AG & Co. KGaA
• Coty Inc.
• Reckitt Benckiser Group PLC
• Clorox Company
• Church & Dwight Co., Inc.
• Seventh Generation, Inc.
• Eco-Store USA
• Method Products, PBC
• Mrs. Meyer's Clean Day
• Burt's Bees
• Earth Friendly Products