Guitar Tuning Keys

Guitar Tuning Keys Market Outlook

The global Guitar Tuning Keys market is anticipated to reach approximately USD 1.5 billion by 2035, expanding at a compound annual growth rate (CAGR) of 7.2% during the forecast period from 2025 to 2035. The growth of this market can be attributed to the increasing demand for quality musical instruments, particularly among both amateur and professional musicians. Additionally, the rising trend of DIY guitar modifications and repairs has significantly contributed to the demand for advanced tuning keys, which offer enhanced stability and performance. The burgeoning guitar-playing community, fueled by social media and online tutorials, continues to foster an environment ripe for innovation and enhancement in guitar accessories and components, thereby elevating the overall market for guitar tuning keys.

Growth Factor of the Market

The growth of the Guitar Tuning Keys market is driven by several key factors. Firstly, the increasing popularity of music, particularly among younger demographics, has led to a surge in guitar purchases, creating a corresponding demand for tuning keys that ensure optimal performance. Furthermore, advancements in technology have introduced innovative tuning mechanisms that enhance the user experience, such as locking and automatic tuning keys that provide better tuning stability. The growth of online music education platforms has also made learning the guitar more accessible, resulting in more people investing in high-quality instruments and accessories, including tuning keys. Additionally, the rise in the number of music festivals and live performances has prompted musicians to seek reliable and durable tuning solutions. Lastly, the growing trend of customization in instruments is encouraging players to opt for premium tuning keys to improve both functionality and aesthetics.

Key Highlights of the Market

• Robust growth in the demand for innovative tuning technologies.
• Rising popularity of acoustic and electric guitars among a diverse age group.
• Rapid expansion of online sales channels for musical instruments.
• Increased investment in music education and programs.
• Growing inclination towards customization and personalization of guitars.

By Product Type

Traditional Tuning Keys:

Traditional tuning keys remain a staple in the Guitar Tuning Keys market, prized for their timeless design and reliable functionality. These tuning keys are often made from durable materials and are known for their straightforward mechanism, allowing musicians to easily adjust their instrument's pitch. They are favored by many due to their classic aesthetic, making them particularly popular among vintage guitar enthusiasts and those playing acoustic instruments. The simplicity and effectiveness of traditional tuning keys have led to their continued relevance in an evolving market, ensuring they remain a favored choice among musicians who appreciate authenticity and craftsmanship.

Locking Tuning Keys:

Locking tuning keys are increasingly gaining traction in the market, particularly among electric guitar players. These keys feature a mechanism that secures the string in place, minimizing the risk of slippage and ensuring that the guitar stays in tune for longer periods. Musicians who engage in aggressive playing styles or heavy string bends particularly benefit from the enhanced tuning stability that locking tuning keys offer. As a result, they have become a popular choice for modern guitarists who prioritize performance during live shows and recording sessions. The growing demand for locking tuning keys is also fueled by manufacturers who are increasingly integrating innovative designs into their products.

Vintage Tuning Keys:

Vintage tuning keys hold a unique position in the Guitar Tuning Keys market due to their nostalgic appeal and association with classic instruments. These keys often feature intricate designs and are crafted from high-quality materials to maintain their aesthetic and functional integrity. Many musicians who invest in vintage guitars or retro-style instruments seek these tuning keys to ensure that their instruments not only sound great but also look authentic. The vintage tuning keys segment is particularly attractive to collectors and enthusiasts who value the historical significance and craftsmanship behind these components, ensuring a steady demand in the market.

Adjustable Tuning Keys:

Adjustable tuning keys are designed to provide musicians with enhanced versatility and precision when tuning their instruments. This product type typically allows for fine-tuning adjustments, which is particularly useful for players who frequently switch between different tunings or string gauges. Musicians appreciate the flexibility that adjustable tuning keys offer, making them a popular choice among advanced players who seek to optimize their instrument's performance. The ability to tailor the tuning experience has positioned adjustable tuning keys as a valuable resource in the market, particularly as more players explore complex musical styles and techniques.

Automatic Tuning Keys:

Automatic tuning keys represent a significant technological advancement within the Guitar Tuning Keys market, appealing to both novice and experienced guitarists alike. These keys can detect the pitch of each string and make adjustments automatically, simplifying the tuning process remarkably. As musicians increasingly seek ease-of-use and efficiency, automatic tuning keys have gained popularity, particularly for those who may struggle with manual tuning methods. The integration of smart technology into these products aligns well with current market trends, and as manufacturers continue to innovate in this space, the segment is expected to see considerable growth in the coming years.

By Application

Acoustic Guitars:

Acoustic guitars represent a significant segment in the Guitar Tuning Keys market, driven by the instrument's enduring popularity among musicians of all skill levels. The demand for acoustic guitars continues to rise, particularly in folk, country, and singer-songwriter genres, where the natural sound and resonance of the instrument are paramount. As acoustic guitar players prioritize tuning stability and ease of use, the market for tuning keys designed specifically for these instruments has expanded. Manufacturers are increasingly offering specialized tuning solutions that enhance the acoustic experience, ensuring that players can achieve optimal sound quality and performance.

Electric Guitars:

The electric guitar segment is a powerhouse in the Guitar Tuning Keys market, buoyed by its influence in rock, pop, jazz, and various contemporary music styles. Electric guitarists often require tuning keys that provide enhanced stability and resilience due to the high-energy playing styles associated with the genre. Locking tuning keys, in particular, have become a staple for electric guitar players looking for reliable performance during intense performances. As innovation continues to shape the electric guitar market, manufacturers are responding with advanced tuning solutions tailored to the specific needs of electric guitarists, driving growth in this segment.

Bass Guitars:

Bass guitars also contribute to the Guitar Tuning Keys market, with players seeking tuning solutions that ensure precise pitch and stability in lower frequencies. As bassists play a critical role in various musical genres, the need for durable and reliable tuning keys has grown. Bass tuning keys are designed to accommodate the heavier string gauges associated with these instruments, and advancements in design have made them increasingly efficient and user-friendly. The demand for specialized bass guitar tuning solutions is supported by the expanding popularity of bass players in bands and orchestras, further cementing their importance within the overall market.

Classical Guitars:

Classical guitars, with their unique nylon strings and distinct sound, have a dedicated following that influences the Guitar Tuning Keys market. Tuning keys for classical guitars are typically designed to accommodate the specific requirements of nylon strings, which differ from those of steel strings used in acoustic and electric guitars. Players of classical guitars are often discerning regarding their instruments, leading to a preference for high-quality tuning keys that ensure precision and stability. As classical music continues to thrive and inspire new generations of musicians, the demand for specialized tuning keys within this segment is expected to persist.

Others:

The 'Others' category in the application segment encompasses a variety of stringed instruments that may require tuning keys, including banjos, mandolins, and ukuleles. As these instruments gain popularity, particularly in folk and world music, the need for quality tuning keys that cater to their unique specifications has emerged. Manufacturers are capitalizing on this trend by producing versatile tuning solutions that can be adapted for multiple instrument types. The growth of this segment is indicative of a broader interest in diverse stringed instruments, providing opportunities for innovation and market expansion.

By Distribution Channel

Online Stores:

Online stores have become a dominant distribution channel for Guitar Tuning Keys, offering convenience and a wide range of options for consumers. The growth of e-commerce has transformed how musicians shop for instruments and accessories, allowing them to compare products, read reviews, and access greater inventory than what local stores may provide. Online retailers often provide competitive pricing, frequent promotions, and user-friendly interfaces, making it easier for consumers to find and purchase tuning keys that best fit their needs. As a result, this channel continues to expand, driven by the growing trend of online shopping among both amateur and professional musicians.

Guitar Stores:

Guitar stores remain an essential distribution channel, particularly for musicians who prefer the tactile experience of trying out products in person. These specialized retailers offer curated selections of guitar accessories, including tuning keys, and often provide knowledgeable staff who can make personalized recommendations. Many musicians appreciate the opportunity to ask questions and receive expert advice when selecting the right tuning solution for their instruments. Additionally, guitar stores often host events and workshops that foster community among musicians, further solidifying their role in the market.

Music Shops:

Music shops that cater to a broader range of musical instruments also contribute to the Guitar Tuning Keys market. These retailers often carry diverse product offerings, appealing to musicians who play multiple instruments. Music shops provide an excellent platform for musicians to explore various brands and types of tuning keys, ensuring that they have access to the tools they need for optimal performance. The presence of music shops reinforces the importance of local retailers in supporting musicians and fostering a sense of community within the industry.

Department Stores:

Department stores have increasingly recognized the demand for musical instruments and accessories, positioning themselves as additional distribution channels for Guitar Tuning Keys. While these stores may not offer the specialized knowledge found in dedicated music shops, they often provide a selection of basic guitar accessories, including tuning keys. This accessibility makes it easier for novice musicians or casual players to find suitable products without needing to visit specialized retailers. The proliferation of department stores offering musical gear reflects the expanding interest in music and the growing number of people exploring guitar playing.

Others:

The 'Others' category in the distribution channel segment includes various outlets such as specialty retailers, pawn shops, and second-hand stores. While these channels may not be as prominent as the primary ones mentioned, they still play a role in the Guitar Tuning Keys market by catering to niche markets or budget-conscious consumers. Specialty retailers may focus on unique or custom tuning solutions, while pawn shops and second-hand stores provide opportunities to purchase quality products at lower prices. As musicians continue to seek cost-effective options and explore different avenues for acquiring musical gear, these alternative distribution channels remain relevant.

By Material Type

Steel:

Steel tuning keys are widely regarded for their strength and durability, making them a popular choice among musicians seeking reliable performance. The robust nature of steel allows these tuning keys to withstand the demands of regular use, particularly in high-pressure environments such as live performances. Steel is also resistant to corrosion, ensuring that the tuning keys maintain their functionality and appearance over time. As musicians prioritize longevity and dependability, the demand for steel tuning keys remains strong, particularly among electric and acoustic guitar players who value their consistent performance.

Brass:

Brass tuning keys are known for their distinctive aesthetic and warm tonal qualities, which resonate well with many musicians, particularly those who play vintage or acoustic instruments. The use of brass in tuning keys not only provides a classic look but also contributes to the overall sound quality of the instrument. While brass tuning keys may require more maintenance than their steel counterparts, their unique sonic characteristics make them a favored choice among discerning players. This segment continues to attract attention as musicians explore the impact of materials on their instrument's sound and performance.

Chrome:

Chrome tuning keys offer a sleek, modern appearance and are favored for their corrosion-resistant properties. The shiny finish of chrome not only enhances the aesthetic appeal of guitars, particularly electric models, but also ensures that the tuning keys remain functional for extended periods. Chrome is often used in conjunction with other materials to provide an appealing balance of durability and style. As more musicians seek visually striking instruments, the demand for chrome tuning keys continues to grow, particularly within the electric guitar segment.

Nickel:

Nickel tuning keys provide a unique combination of functionality and aesthetic appeal. Known for their resistance to wear and tear, nickel tuning keys are often favored for their longevity and reliability. The subtle, muted finish of nickel contributes to a classic look that appeals to many players, particularly those who favor vintage-style guitars. As musicians increasingly value both performance and aesthetics, the segment of nickel tuning keys continues to resonate well within the market, catering to those who appreciate quality craftsmanship.

Others:

The 'Others' category in the material type segment encompasses a range of alternative materials used in the production of tuning keys, including plastic and aluminum. While these materials may not be as common as steel, brass, chrome, or nickel, they serve various purposes in the market. Plastic tuning keys can offer a lightweight and cost-effective solution for entry-level instruments, while aluminum keys may provide an appealing balance of weight and durability. As manufacturers innovate and explore new materials, the 'Others' category is expected to evolve, offering musicians more choices tailored to their specific needs and preferences.

By Region

The North American region is a key player in the Guitar Tuning Keys market, accounting for approximately 35% of the total market share. The high concentration of musicians, music schools, and festivals in the United States contributes to the region's robust demand for guitar tuning keys. Additionally, the presence of major manufacturers and retailers in North America enhances the availability of diverse products, further fueling market growth. The region's CAGR is expected to be around 6.5% during the forecast period, driven by a commitment to music education and the ongoing popularity of various musical genres.

In Europe, the Guitar Tuning Keys market is projected to hold around 30% of the global market share, with a CAGR of approximately 7.0% from 2025 to 2035. The rich musical heritage in countries such as the United Kingdom, Germany, and France fosters a vibrant community of musicians, thereby supporting the demand for high-quality tuning solutions. European consumers are increasingly seeking premium and customized products, which aligns with the trends of personalization and quality within the market. The growth of music festivals and cultural events further stimulates interest in guitar accessories, ensuring a promising outlook for the region.

Opportunities

There are numerous opportunities for growth within the Guitar Tuning Keys market as consumer preferences evolve. One of the most significant opportunities lies in the increasing interest in electric guitar modifications and upgrades. As more musicians engage in customizing their instruments to enhance performance and aesthetics, the demand for innovative tuning solutions is set to rise. Manufacturers that invest in research and development of advanced tuning technologies, such as automatic or digital tuning keys, are likely to capture a larger share of this growing market. Additionally, the rise of online platforms and social media has created a space for musicians to share ideas and products, further driving interest in unique tuning solutions. Engaging with online communities and leveraging influencer partnerships can enhance brand visibility and attract potential customers.

Another notable opportunity exists in targeting emerging markets where interest in music and guitar playing is on the rise. Regions such as Asia Pacific and Latin America have shown significant growth potential, especially as more people become exposed to Western music influences. Expanding distribution networks and establishing a strong online presence in these regions can facilitate market penetration. Furthermore, manufacturers that focus on producing affordable yet high-quality tuning solutions will be well-positioned to cater to the needs of budget-conscious musicians in these areas. As the global music landscape continues to diversify, companies that adapt to changing consumer preferences and expand into new markets will find ample opportunities for growth.

Threats

Despite the positive outlook for the Guitar Tuning Keys market, several threats may hamper growth. One of the most notable threats is the increasing competition from alternative tuning solutions, such as electronic or digital tuners, which may diminish the demand for traditional tuning keys. As technology continues to advance, musicians may gravitate towards more convenient, automated solutions that promise enhanced accuracy and ease of use. This shift could pose challenges for manufacturers relying heavily on traditional mechanical tuning keys. Additionally, fluctuations in the global supply chain, driven by geopolitical tensions or economic downturns, could impact the availability of materials and components necessary for producing tuning keys, ultimately affecting production and delivery timelines.

Another critical threat to the Guitar Tuning Keys market is the potential for market saturation, particularly in mature regions like North America and Europe. As the market becomes increasingly crowded with various offerings, companies may face difficulties differentiating their products and maintaining competitive pricing. Additionally, the rise of counterfeit products poses a significant risk, as consumers may unknowingly purchase inferior tuning keys that can tarnish the reputation of established brands. To mitigate these threats, companies must invest in marketing strategies that highlight their unique selling propositions and establish strong brand loyalty among consumers.

Competitor Outlook

• Gibson Guitar Corp
• Fender Musical Instruments Corporation
• Seymour Duncan
• Schaller Electronic GmbH
• Gotoh Co., Ltd.
• Grover Musical Products
• Planet Waves
• EverTune
• Hipshot Products
• D'Addario & Company, Inc.
• W.L. Gore & Associates, Inc.
• Graph Tech Guitar Labs
• Ernie Ball, Inc.
• Rotosound
• Stretto Music

The competitive landscape of the Guitar Tuning Keys market is characterized by a diverse range of manufacturers, each striving to innovate and differentiate their products. Many established companies have invested heavily in research and development to create advanced tuning solutions that cater to the evolving needs of musicians. While large corporations like Gibson and Fender dominate the market, smaller niche players are also emerging, focusing on high-quality and customized offerings. These companies often prioritize craftsmanship and unique designs that appeal to discerning musicians, enabling them to carve out their own space in an increasingly crowded market. In this competitive environment, collaboration and partnerships are becoming more common, as manufacturers seek to combine their strengths to enhance product offerings and expand their reach.

Major companies within this market have a variety of strategies to maintain and grow their market share. For instance, Gibson Guitar Corp has consistently focused on blending traditional craftsmanship with modern technology, offering a range of tuning solutions that cater to both vintage and contemporary instruments. Similarly, Fender Musical Instruments Corporation has broadened its product line to include innovative tuning keys that enhance performance while preserving iconic design elements. Companies like Grover Musical Products and Schaller Electronic GmbH have also built strong reputations for quality, providing musicians with reliable and aesthetically pleasing tuning solutions. These manufacturers are not only investing in product innovation but also prioritizing customer engagement through social media and community-building initiatives, ensuring they remain top of mind in a competitive market.

Additionally, the emergence of online platforms and e-commerce has created new avenues for competition. Brands like D'Addario & Company have capitalized on this trend by establishing a strong online presence and partnering with influencers to reach wider audiences. The importance of brand loyalty and customer experience has grown, leading manufacturers to focus on quality assurance and after-sales service. This approach not only cultivates trust among consumers but also enhances brand reputation in an industry where performance and reliability are paramount. As companies navigate the complexities of the Guitar Tuning Keys market, those that prioritize innovation, quality, and customer engagement will be well-positioned for success in the coming years.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 EverTune
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Rotosound
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Planet Waves
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Stretto Music
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Seymour Duncan
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Gotoh Co., Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Ernie Ball, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Hipshot Products
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Gibson Guitar Corp
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Graph Tech Guitar Labs
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Grover Musical Products
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Schaller Electronic GmbH
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 D'Addario & Company, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 W.L. Gore & Associates, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Fender Musical Instruments Corporation
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Guitar Tuning Keys Market, By Application
    • 6.1.1 Acoustic Guitars
    • 6.1.2 Electric Guitars
    • 6.1.3 Bass Guitars
    • 6.1.4 Classical Guitars
    • 6.1.5 Others
  • 6.2 Guitar Tuning Keys Market, By Product Type
    • 6.2.1 Traditional Tuning Keys
    • 6.2.2 Locking Tuning Keys
    • 6.2.3 Vintage Tuning Keys
    • 6.2.4 Adjustable Tuning Keys
    • 6.2.5 Automatic Tuning Keys
  • 6.3 Guitar Tuning Keys Market, By Material Type
    • 6.3.1 Steel
    • 6.3.2 Brass
    • 6.3.3 Chrome
    • 6.3.4 Nickel
    • 6.3.5 Others
  • 6.4 Guitar Tuning Keys Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Guitar Stores
    • 6.4.3 Music Shops
    • 6.4.4 Department Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Guitar Tuning Keys Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Guitar Tuning Keys market is categorized based on

By Product Type

• Traditional Tuning Keys
• Locking Tuning Keys
• Vintage Tuning Keys
• Adjustable Tuning Keys
• Automatic Tuning Keys

By Application

• Acoustic Guitars
• Electric Guitars
• Bass Guitars
• Classical Guitars
• Others

By Distribution Channel

• Online Stores
• Guitar Stores
• Music Shops
• Department Stores
• Others

By Material Type

• Steel
• Brass
• Chrome
• Nickel
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Gibson Guitar Corp
• Fender Musical Instruments Corporation
• Seymour Duncan
• Schaller Electronic GmbH
• Gotoh Co., Ltd.
• Grover Musical Products
• Planet Waves
• EverTune
• Hipshot Products
• D'Addario & Company, Inc.
• W.L. Gore & Associates, Inc.
• Graph Tech Guitar Labs
• Ernie Ball, Inc.
• Rotosound
• Stretto Music