Fluoride Mouthwash

Fluoride Mouthwash Market Outlook

The global fluoride mouthwash market was valued at approximately USD 6.2 billion in 2023 and is projected to witness a compound annual growth rate (CAGR) of around 5.8% during the forecast period of 2025 to 2035. The growth of this market can be attributed to the increasing awareness of oral hygiene, rising incidences of dental problems, and the growing popularity of preventive dental care among consumers. Factors such as the expanding dental care industry, the rise in disposable incomes, and the growing influence of social media on health trends are also contributing to the market's expansion. Moreover, the introduction of innovative products and formulations by key players is further expected to enhance market growth.

Growth Factor of the Market

The fluoride mouthwash market is experiencing robust growth driven by several factors. First and foremost, the increasing prevalence of dental cavities and gum diseases among populations globally is creating a growing need for effective oral care products. With a heightened focus on preventive healthcare, consumers are more inclined to use fluoride mouthwash as a daily regimen to maintain oral hygiene. Additionally, the trend towards natural and organic ingredients in personal care products is motivating manufacturers to innovate and introduce fluoride mouthwashes that cater to this demand. Furthermore, the rising influence of dental professionals, who often recommend fluoride mouthwash for both children and adults, significantly contributes to the market's positive trajectory. The e-commerce boom also presents an opportunity for broader product availability and convenience, thus driving adoption rates among a wider audience.

Key Highlights of the Market

• The fluoride mouthwash market is projected to grow at a CAGR of 5.8% from 2025 to 2035.
• Increased awareness of dental hygiene is driving demand for fluoride mouthwash products.
• The rising prevalence of dental issues, including cavities and gum diseases, is a significant market factor.
• Consumer preference for natural ingredients is prompting innovation in fluoride mouthwash formulations.
• The expansion of distribution channels, especially e-commerce, enhances accessibility for consumers.

By Product Type

Antiseptic Mouthwash:

Antiseptic mouthwash is a popular product type in the fluoride mouthwash market, specifically designed to kill bacteria and maintain oral hygiene. These products typically contain active ingredients that target harmful bacteria in the mouth, thereby preventing infections, plaque formation, and gum disease. The growing awareness of the importance of maintaining oral health, combined with an increase in the prevalence of oral diseases, has significantly boosted the demand for antiseptic mouthwash. Furthermore, regular use of antiseptic mouthwash has been linked to fresher breath, making it an attractive choice for consumers. With innovations in formulations, manufacturers are introducing products that provide longer-lasting protection and additional benefits, further driving the segment's growth.

Natural Mouthwash:

Natural mouthwash has gained traction as consumers increasingly seek products free from synthetic chemicals. This type of mouthwash typically incorporates natural ingredients such as essential oils, herbal extracts, and natural sweeteners. The demand for natural mouthwash is primarily driven by the growing consumer preference for organic and eco-friendly products. Individuals are becoming more conscious about the ingredients in their personal care products, which propels the popularity of natural mouthwash. Moreover, these products often promise similar benefits, such as breath freshening and bacteria reduction, without the potential side effects of chemical additives. As this trend continues, the natural mouthwash segment is expected to expand significantly in the coming years.

Therapeutic Mouthwash:

Therapeutic mouthwash is designed for specific oral health issues, such as gum disease, dry mouth, and tooth sensitivity. The formulation of therapeutic mouthwash often includes higher concentrations of fluoride and other active ingredients, which help address particular dental concerns. As healthcare professionals increasingly recommend therapeutic mouthwash to patients, this segment has seen substantial growth. The rising incidence of periodontal diseases and increasing consumer awareness about oral health management are key factors driving the demand for therapeutic mouthwash. Moreover, as more individuals seek proactive solutions to oral health problems, the therapeutic mouthwash segment is anticipated to perform well in the coming years.

Herbal Mouthwash:

Herbal mouthwash is gaining popularity due to the growing consumer interest in natural and organic products. These mouthwashes are typically formulated with plant-based ingredients that are believed to have antibacterial, antiviral, and anti-inflammatory properties. The demand for herbal mouthwash is particularly strong among consumers who prefer holistic approaches to health and wellness. Additionally, herbal mouthwash can appeal to those looking to avoid synthetic chemicals found in conventional products. As more brands introduce herbal and plant-based solutions, this segment is expected to witness significant growth, driven by the changing preferences of health-conscious consumers.

Whitening Mouthwash:

Whitening mouthwash is designed to enhance the brightness of teeth while providing the benefits of fluoride. This product type appeals to consumers who are conscious about maintaining a bright smile and combating stains caused by food, beverages, and tobacco. The increasing desire for cosmetic dental solutions has contributed to the growth of whitening mouthwash in the market. With advancements in formulations, many whitening mouthwashes now include ingredients to further enhance whitening while protecting enamel. As a result, the whitening mouthwash segment is expected to see strong demand, especially among those who aim for an aesthetically pleasing smile without the need for professional treatments.

By Application

Dental Clinics:

Dental clinics are one of the primary applications of fluoride mouthwash. Professionals in these settings often recommend specialized mouthwash to patients for pre- and post-treatment care. In dental clinics, mouthwash is used as an adjunct to professional dental cleaning to help reduce oral bacteria and improve overall oral health. The increasing number of dental visits due to growing awareness about oral hygiene and preventative care practices is driving demand in this segment. Additionally, the role of dental practitioners in endorsing specific fluoride mouthwash brands significantly influences consumer choices, thereby reinforcing the importance of this channel in the market.

Hospitals:

The hospital application segment for fluoride mouthwash is expanding as oral care is increasingly recognized as an essential aspect of patient health, particularly for individuals undergoing surgical procedures or those with compromised immune systems. Hospitals often provide mouthwash to patients for maintaining oral hygiene, especially in intensive care settings where oral care plays a crucial role in preventing infections and complications. The emphasis on hygiene in hospitals is expected to drive the demand for fluoride mouthwash, especially formulations specifically developed for hospital use. As patient-centered care continues to be a focal point in healthcare, the hospital segment is anticipated to grow, further highlighting the importance of oral care products in overall health management.

Homecare:

The homecare application segment encompasses the everyday use of fluoride mouthwash by consumers as part of their oral hygiene routines. With increased prioritization of oral health, more individuals are incorporating mouthwash into their daily regimen to complement brushing and flossing. The rise of health consciousness among consumers, along with the convenience offered by fluoride mouthwash, has led to a consistent increase in homecare usage. As families become more aware of the importance of preventive dental care, the homecare segment is expected to show considerable growth, driven by the demand for effective and easy-to-use oral hygiene products.

By Distribution Channel

Online Stores:

Online stores are rapidly becoming a significant distribution channel for fluoride mouthwash, driven by the increasing penetration of e-commerce and changing consumer shopping habits. The convenience of shopping from home, along with the ability to compare products and read reviews, has made online purchases increasingly appealing. Consumers can easily access a wider range of products through online platforms, including specialty and niche brands that may not be available in physical stores. The growth of subscription services for personal care products is also contributing to the popularity of online distribution channels. As more consumers turn to digital shopping, the online segment is expected to continue on its upward trajectory.

Drug Stores:

Drug stores are a traditional yet vital distribution channel for fluoride mouthwash, as they provide direct access to consumers seeking dental care products. These stores often stock a variety of fluoride mouthwash brands, catering to diverse consumer needs and preferences. The presence of trained pharmacists in drug stores can also guide customers in making informed choices about oral care products. The convenience of drug stores, especially in urban areas, makes them a go-to destination for consumers looking for quick access to fluoride mouthwash. As drug stores continue to meet the demands of health-conscious consumers, this segment is expected to maintain a steady market presence.

Hypermarkets/Supermarkets:

Hypermarkets and supermarkets offer a wide selection of consumer goods, including fluoride mouthwash, making them a convenient shopping destination for families. Shoppers appreciate the ability to find multiple products in one location, which includes various brands and formulations of mouthwash. The visibility of mouthwash on the shelves, coupled with promotional activities and discounts, can influence purchasing decisions. The growth of hypermarkets and supermarkets in emerging markets adds to the growth potential of this distribution channel. As these retail formats expand, the hypermarket/supermarket segment is likely to witness steady demand for fluoride mouthwash.

Specialty Stores:

Specialty stores that focus on oral care products are increasingly important in the fluoride mouthwash market. These stores often carry a curated selection of high-quality mouthwash brands, targeting health-conscious consumers who seek specific benefits such as natural ingredients or therapeutic purposes. The knowledgeable staff in specialty stores can provide personalized recommendations, enhancing the shopping experience for consumers. As awareness of oral health continues to grow, specialty stores are expected to attract more customers interested in premium mouthwash options, leading to growth within this segment.

Convenience Stores:

Convenience stores serve as an essential distribution channel for fluoride mouthwash, particularly for consumers seeking quick and easy access to oral care products. These stores often operate in high-traffic areas and offer a limited selection of essential goods, including fluoride mouthwash. The convenience of being able to purchase mouthwash during routine shopping trips contributes to the ongoing demand. Additionally, the fast-paced lifestyles of consumers today drive the need for readily available oral care solutions. As convenience stores adapt to consumer behaviors, this segment is expected to maintain its relevance in the fluoride mouthwash market.

By Ingredient Type

Sodium Fluoride:

Sodium fluoride is one of the most common active ingredients in fluoride mouthwash, known for its effectiveness in preventing dental cavities. It works by strengthening tooth enamel and making it more resistant to acid attacks from bacteria in the mouth. The consistent use of sodium fluoride mouthwash can significantly reduce the risk of tooth decay, which is a major concern for many consumers. Its widespread acceptance among dental professionals has led to increased demand for formulations featuring sodium fluoride, especially among parents seeking effective oral care solutions for their children. As research continues to support the benefits of sodium fluoride, its presence in the market is expected to remain strong.

Stannous Fluoride:

Stannous fluoride is another popular ingredient used in fluoride mouthwash, providing additional benefits beyond just cavity prevention. It has been shown to have antibacterial properties, making it effective against plaque and gingivitis. In addition to its cavity-fighting abilities, stannous fluoride also helps to reduce tooth sensitivity, which is a common issue among many individuals. This multifaceted approach to oral care has made stannous fluoride mouthwash a preferred choice for those seeking comprehensive dental protection. As awareness of the additional benefits of stannous fluoride grows, this segment is likely to see increased demand in the fluoride mouthwash market.

Olaflur:

Olaflur is an emerging ingredient in the fluoride mouthwash market, recognized for its unique properties that enhance oral health. As a fluoride compound, it effectively reduces plaque accumulation and promotes remineralization of the enamel. Olaflur has been shown to have a lower toxicity profile compared to other fluoride compounds, making it an appealing option for health-conscious consumers. The growing body of research supporting its efficacy is likely to drive the adoption of olaflur-based mouthwash products. As dental professionals continue to recommend innovative formulations, the market for olaflur in fluoride mouthwash is expected to expand in the coming years.

Sodium Monofluorophosphate:

Sodium monofluorophosphate is an important ingredient in fluoride mouthwash, valued for its dual action as both a fluoride source and a tooth remineralizer. This compound helps to prevent dental caries by promoting the deposition of fluoride within the enamel structure. Its gradual release of fluoride makes it a favored choice among consumers looking for effective cavity protection. Sodium monofluorophosphate is also often used in toothpaste formulations, allowing it to benefit from established consumer trust. As dental professionals advocate for the use of sodium monofluorophosphate, its inclusion in mouthwash products is anticipated to grow.

Aminfluoride:

Aminfluoride is a less common yet effective ingredient in fluoride mouthwash, known for its antimicrobial properties that help combat oral bacteria. This ingredient can enhance the overall effectiveness of mouthwash by reducing plaque formation and promoting healthier gums. As more consumers seek products with proven efficacy in fighting dental issues, the demand for aminfluoride formulations is likely to increase. Moreover, the gradual adoption of aminfluoride in dental practices, as well as consumer awareness about its benefits, positions it as a valuable ingredient in the fluoride mouthwash market.

By Region

The regional analysis of the fluoride mouthwash market reveals distinct trends and growth opportunities across different geographic areas. North America represents the largest market for fluoride mouthwash, driven by high consumer awareness of oral hygiene and a well-established healthcare infrastructure. The region is expected to maintain a strong CAGR of approximately 6.2% during the forecast period, fueled by the increasing prevalence of dental issues and the growing demand for preventive care products. Additionally, the presence of key market players and a strong retail network enhances accessibility and contributes to the region's dominance in the market.

In Europe, the fluoride mouthwash market is also witnessing substantial growth, primarily due to the rising health consciousness among consumers and the increasing emphasis on oral health. The region is characterized by a diverse range of product offerings, including natural and herbal formulations, catering to various consumer preferences. The CAGR in Europe is projected to be around 5.5% during the forecast period. The Asia Pacific region is gradually emerging as a significant market for fluoride mouthwash, owing to increasing disposable incomes, urbanization, and growing awareness of oral hygiene practices. As dental care continues to gain prominence across Asia Pacific countries, the fluoride mouthwash segment is expected to experience rapid expansion.

Opportunities

The fluoride mouthwash market is poised for numerous opportunities, particularly driven by innovation and consumer preferences. One significant opportunity lies in the development of natural and organic fluoride mouthwash products. As consumers are becoming increasingly health-conscious and environmentally aware, manufacturers can capitalize on this trend by creating products that utilize plant-based ingredients and avoid synthetic additives. This not only caters to the rising demand for natural personal care products but also helps to differentiate brands in a competitive market. Furthermore, educational campaigns around the importance of fluoride in oral care can increase consumer understanding and encourage the use of fluoride mouthwash, creating a larger market base.

Another opportunity for market growth is the expansion into emerging markets, where dental care awareness and access to oral hygiene products are on the rise. As more people seek effective solutions to maintain their oral health, fluoride mouthwash can fill this growing need. Collaborations with local distributors and healthcare professionals can help to enhance market penetration and build trust in new regions. Additionally, the popularity of digital marketing and e-commerce allows manufacturers to tap into previously underserved markets. By leveraging these insights, companies can effectively position their products and gain a competitive edge in the fluoride mouthwash market.

Threats

While the fluoride mouthwash market is experiencing growth, it also faces various threats that could impact its trajectory. One of the primary threats is the increasing preference for alternative oral care products among consumers. The rise of natural mouthwashes that do not contain fluoride is gaining traction as consumers seek perceived safer options, especially regarding children's products. This shift can lead to decreased demand for traditional fluoride mouthwash, making it essential for companies to adapt their product offerings to align with changing consumer preferences. Additionally, the threat of stringent regulations surrounding the use of fluoride in oral care products adds another layer of complexity for manufacturers, who must navigate compliance while meeting consumer demands.

Another significant threat to the fluoride mouthwash market is the presence of substitute products that can fulfill similar functions. For instance, mouthwashes that focus on natural ingredients and holistic oral care solutions are gaining popularity due to the growing consumer trend towards wellness. These substitutes may pose a challenge to the market, particularly if they capture consumer attention through effective marketing strategies or endorsements from health professionals. As competition intensifies, companies in the fluoride mouthwash market must continually innovate and offer unique value propositions to differentiate their products and maintain consumer loyalty.

Competitor Outlook

• Procter & Gamble Co.
• Colgate-Palmolive Company
• Johnson & Johnson
• GlaxoSmithKline plc
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Unilever plc
• Himalaya Wellness Company
• Sunstar Suisse S.A.
• Oral-B (P&G)
• TheraBreath
• Tom's of Maine (Colgate)
• Nature's Answer
• Colgate Total
• Listerine (Johnson & Johnson)

The competitive landscape of the fluoride mouthwash market is characterized by a mix of established players and emerging brands. Major multinational corporations such as Procter & Gamble, Colgate-Palmolive, and Johnson & Johnson dominate the market with a wide range of fluoride mouthwash products that cater to different consumer needs. These companies leverage their extensive distribution networks, marketing expertise, and strong brand recognition to maintain a competitive edge. Their continuous focus on product innovation and expansion into niche segments, such as natural and herbal mouthwash, is helping them capture the attention of health-conscious consumers.

In addition to the major players, the market is witnessing the growth of smaller, innovative brands that focus on specific consumer needs. Companies like Himalaya Wellness and Nature's Answer are capitalizing on the trend towards natural ingredients by offering fluoride mouthwash products formulated with herbal extracts and plant-based components. These brands are gaining traction among consumers who seek effective oral care solutions without synthetic additives. The competitive dynamics are further influenced by the rising importance of online sales channels, where both established and emerging brands can reach consumers directly and create personalized shopping experiences.

To remain competitive in this evolving market, companies are increasingly investing in research and development to develop new formulations and improve existing products. This focus on innovation is essential for addressing changing consumer needs and preferences. Additionally, strategic partnerships and collaborations with dental professionals can enhance brand credibility and drive product recommendations, further solidifying a brand's position in the fluoride mouthwash market. As the competitive landscape continues to evolve, companies must stay attuned to market trends and consumer preferences to maintain their relevance and drive sustained growth.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 TheraBreath
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Oral-B (P&G)
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever plc
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Colgate Total
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Nature's Answer
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Johnson & Johnson
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 GlaxoSmithKline plc
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Sunstar Suisse S.A.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Henkel AG & Co. KGaA
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Procter & Gamble Co.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Tom's of Maine (Colgate)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Church & Dwight Co., Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Colgate-Palmolive Company
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Himalaya Wellness Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Listerine (Johnson & Johnson)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Fluoride Mouthwash Market, By Application
    • 6.1.1 Dental Clinics
    • 6.1.2 Hospitals
    • 6.1.3 Homecare
  • 6.2 Fluoride Mouthwash Market, By Product Type
    • 6.2.1 Antiseptic Mouthwash
    • 6.2.2 Natural Mouthwash
    • 6.2.3 Therapeutic Mouthwash
    • 6.2.4 Herbal Mouthwash
    • 6.2.5 Whitening Mouthwash
  • 6.3 Fluoride Mouthwash Market, By Ingredient Type
    • 6.3.1 Sodium Fluoride
    • 6.3.2 Stannous Fluoride
    • 6.3.3 Olaflur
    • 6.3.4 Sodium Monofluorophosphate
    • 6.3.5 Aminfluoride
  • 6.4 Fluoride Mouthwash Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Drug Stores
    • 6.4.3 Hypermarkets/Supermarkets
    • 6.4.4 Specialty Stores
    • 6.4.5 Convenience Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Fluoride Mouthwash Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Fluoride Mouthwash market is categorized based on

By Product Type

• Antiseptic Mouthwash
• Natural Mouthwash
• Therapeutic Mouthwash
• Herbal Mouthwash
• Whitening Mouthwash

By Application

• Dental Clinics
• Hospitals
• Homecare

By Distribution Channel

• Online Stores
• Drug Stores
• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores

By Ingredient Type

• Sodium Fluoride
• Stannous Fluoride
• Olaflur
• Sodium Monofluorophosphate
• Aminfluoride

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Colgate-Palmolive Company
• Johnson & Johnson
• GlaxoSmithKline plc
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Unilever plc
• Himalaya Wellness Company
• Sunstar Suisse S.A.
• Oral-B (P&G)
• TheraBreath
• Tom's of Maine (Colgate)
• Nature's Answer
• Colgate Total
• Listerine (Johnson & Johnson)