Fitness Armbands

Fitness Armbands Market Outlook

The global fitness armbands market is expected to reach approximately USD 11.7 billion by 2035, growing at a compound annual growth rate (CAGR) of around 15.3% from 2025 to 2035. The surge in health-consciousness among consumers and the increasing prevalence of chronic diseases are pivotal factors driving the market's growth. Moreover, technological advancements in wearable devices, coupled with the rising demand for fitness tracking solutions, have further augmented the adoption of fitness armbands. The integration of innovative features such as heart rate monitoring, sleep tracking, and GPS functionalities is enhancing the user experience and contributing to the overall market expansion. As consumers become more engaged with their health metrics, the market is creating a robust space for competitive innovations and product developments.

Growth Factor of the Market

Several growth factors contribute to the robust expansion of the fitness armbands market. Firstly, the increasing awareness regarding personal fitness and well-being has led consumers to seek solutions that aid in monitoring their physical activities. Secondly, the proliferation of smartphones and advancements in sensor technology have enabled fitness armbands to offer more sophisticated and accurate tracking capabilities, making them more appealing to users. Additionally, the rise of social media and fitness communities has encouraged users to track their progress and share results, reinforcing a culture of fitness and accountability. Thirdly, as more people embrace a sedentary lifestyle due to digitalization, the demand for fitness solutions to counteract health risks has skyrocketed. Moreover, fitness armbands are increasingly being adopted by healthcare providers to promote preventive health measures among patients, further contributing to the market growth.

Key Highlights of the Market

• Projected growth to USD 11.7 billion by 2035
• CAGR of 15.3% from 2025 to 2035
• Integration of advanced technologies like AI and machine learning
• Increase in health awareness and fitness trends among consumers
• Adoption by healthcare providers for preventive health strategies

By Product Type

Smart Fitness Armbands:

Smart fitness armbands are among the most sought-after products in the market due to their advanced features and functionalities. These devices typically come equipped with integrated sensors, connectivity options, and apps that allow users to track various health metrics in real time. The connected nature of smart fitness armbands enables users to sync their data with smartphones and other devices, providing an enriched user experience. Features such as notifications for calls and messages further enhance their appeal, making them not just fitness devices but also multifunctional smart accessories. The continuous evolution and introduction of new features such as ECG monitoring and stress level tracking are propelling their popularity, catering to a tech-savvy audience that values both fitness and connectivity.

Basic Fitness Armbands:

Basic fitness armbands serve as an entry point for users looking to monitor their physical activity without the complexity of high-tech features. These devices primarily focus on essential functions such as step counting, distance tracking, and basic calorie expenditure. Their affordability and user-friendly nature make them particularly appealing to beginners or individuals who prefer a no-frills approach to fitness tracking. Basic fitness armbands are also popular among older demographics who may find advanced features unnecessary. As they cater to a wide range of users, these devices play a crucial role in increasing the market penetration of fitness trackers.

GPS Fitness Armbands:

GPS fitness armbands are specifically designed for outdoor enthusiasts who engage in activities like running, cycling, and hiking. The incorporation of GPS technology allows users to accurately track their routes, distance, and speed, providing detailed insights into their performance. This segment is gaining momentum as more people participate in outdoor sports and recreational activities that require precise tracking. Moreover, these devices often come with additional features such as weather updates and altimeter readings, making them indispensable tools for athletes. As the demand for outdoor fitness continues to rise, GPS fitness armbands are expected to capture a significant share of the market.

Heart Rate Monitoring Armbands:

Heart rate monitoring armbands are gaining traction as they provide users with valuable data concerning their cardiovascular health. These devices utilize optical sensors to measure heart rate, allowing users to monitor their heart rate in real time during workouts. The ability to keep track of heart rate zones enables users to optimize their training and manage their fitness goals effectively. This segment has witnessed increased adoption among health-conscious individuals and athletes who require precise heart rate monitoring for better performance and safety. As awareness around heart health continues to grow, this segment is expected to see sustained growth as well.

Waterproof Fitness Armbands:

Waterproof fitness armbands cater to a niche market of consumers who engage in water sports or activities such as swimming. These devices are designed to withstand water exposure, allowing users to track their performance while swimming, an area previously neglected by traditional fitness armbands. With features such as lap counting and stroke analysis, waterproof armbands are appealing to competitive swimmers and fitness enthusiasts alike. Their specialized nature positions them as premium products in the market, attracting consumers looking for robust solutions to monitor their aquatic activities.

By Application

Activity Tracking:

Activity tracking is one of the primary applications of fitness armbands, serving to monitor daily physical activities such as steps taken, distance traveled, and calories burned. This feature resonates with users looking to maintain an active lifestyle and achieve fitness goals. With the help of mobile applications, users can view their activity data over time, fostering a sense of accountability and encouraging them to stay active. Furthermore, many fitness armbands offer reminders to move if users remain inactive for extended periods, promoting a more active lifestyle. The increasing emphasis on physical fitness and the need for daily activity tracking are expected to drive continued growth in this application segment.

Heart Rate Monitoring:

Heart rate monitoring functionality has become a significant selling point for many fitness armbands, appealing to athletes and health-conscious consumers. By providing real-time monitoring of heart rate during physical activities, these devices help users manage their exertion levels effectively. Understanding heart rate zones enables individuals to optimize workouts and improve performance over time. Additionally, heart rate data can assist in identifying potential health issues, promoting consumer interest in preventive health measures. As the focus on overall wellness and health monitoring increases, heart rate monitoring applications are positioned for substantial growth.

Sleep Tracking:

Sleep tracking is an emerging application that has garnered significant interest in recent years. Fitness armbands equipped with this feature help users gain insights into their sleep patterns, including sleep duration, quality, and interruptions. By analyzing sleep data, users can make informed decisions to improve their sleep quality and overall health. As sleep health becomes an increasingly critical aspect of wellness, the demand for devices capable of tracking sleep is expected to grow. Health and fitness professionals often recommend the integration of sleep tracking as part of a holistic approach to wellness, further contributing to the application's popularity.

GPS Tracking:

GPS tracking functionality is especially important for fitness enthusiasts who engage in outdoor activities such as running, cycling, and hiking. This application allows users to map their routes and monitor their speed and distance with high accuracy. The ability to retrace routes and explore new areas without getting lost is a significant advantage for outdoor sports enthusiasts. The GPS tracking feature also enables users to set and achieve specific fitness benchmarks, thus enhancing the overall training experience. As outdoor fitness activities continue to gain traction globally, the demand for GPS tracking applications will likely follow suit, driving market growth.

Calorie Tracking:

Calorie tracking is another crucial application provided by fitness armbands, allowing users to monitor their caloric intake versus expenditure. This application is fundamental for individuals aiming to lose weight or maintain a healthy lifestyle, as it fosters awareness regarding eating habits and physical activity levels. Fitness armbands equipped with calorie tracking features often provide users with personalized recommendations based on their goals, making them valuable tools for dietary management. As the pursuit of weight management remains a significant concern for many, the demand for calorie tracking functionalities in fitness armbands will continue to grow.

By Distribution Channel

Online Retail:

Online retail has emerged as a dominant distribution channel for fitness armbands, driven by the convenience and accessibility it offers to consumers. E-commerce platforms provide users with the ability to compare products easily, read reviews, and access a broader range of options than traditional retail environments. Online shopping also allows consumers to benefit from deals and discounts, making it an attractive choice for price-sensitive buyers. Furthermore, the proliferation of mobile applications has made online shopping for fitness armbands even more seamless, leading to an increase in sales through this channel. As online shopping continues to gain traction, it is expected to play a significant role in shaping the fitness armbands market.

Offline Retail:

Despite the rise of online retail, offline retail remains an essential distribution channel for fitness armbands. Physical stores allow customers to experience the products firsthand, assess their fit, and receive immediate assistance from sales staff. Many consumers still prefer to make purchases in-store, particularly when it comes to wearable technology that requires a more hands-on approach. Additionally, offline retail often hosts promotional events or offers incentives for in-store purchases, further attracting customers. The combination of online and offline retail strategy will likely coexist, catering to diverse consumer preferences in the fitness armbands market.

Specialty Stores:

Specialty stores serve as a unique distribution channel for fitness armbands, focusing on providing expert knowledge and a curated selection of products tailored to fitness enthusiasts. These stores typically offer a wide variety of fitness armbands, alongside complementary products like sportswear and fitness equipment. The staff in specialty stores often possesses a deeper understanding of the products, providing personalized recommendations that can help customers select the right armband for their needs. The emphasis on customer experience and specialized knowledge has allowed specialty stores to carve out a niche in the fitness armbands market, appealing to discerning consumers who prioritize quality and expertise.

Sports Stores:

Sports stores are also a significant distribution channel for fitness armbands, as they cater specifically to athletic and fitness needs. These stores often carry a range of fitness-related products, making it easy for consumers to find complementary gear and accessories. Customers visiting sports stores are usually in the mindset of enhancing their fitness experience, making them more likely to purchase armbands as part of their fitness journey. Additionally, the presence of fitness experts in these stores further enhances the consumer experience by providing tailored advice and recommendations. As a result, sports stores remain a vital part of the overall distribution strategy for fitness armbands.

Department Stores:

Department stores have also played a role in the distribution of fitness armbands, providing consumers with a wide variety of products under one roof. These stores often feature fitness armbands in their electronics or sports departments, allowing consumers to explore a range of brands and styles. The convenience of shopping at department stores appeals to many consumers who prefer a one-stop shopping experience. Furthermore, the competitive pricing offered by department stores can attract price-sensitive customers. While they may not offer the specialized expertise of specialty or sports stores, department stores contribute to the broad accessibility of fitness armbands in the market.

By Compatibility

iOS:

iOS compatibility is a crucial factor for many consumers when choosing fitness armbands, especially those who are loyal to Apple's ecosystem. Fitness armbands that are compatible with iOS devices can easily sync data with iPhones and iPads, allowing users to track their fitness metrics through Apple Health or other fitness apps seamlessly. This compatibility enhances the overall user experience, making it more convenient for iOS users to monitor their health data in one place. The popularity of iOS devices among consumers signifies that fitness armbands designed for this platform will likely continue to see strong demand in the market.

Android:

Android compatibility is equally significant in the fitness armbands market, given that Android holds a substantial share of the global smartphone market. Fitness armbands that cater to Android users provide similar functionalities, allowing for data synchronization with various health and fitness applications available on the Android platform. With the diverse range of Android devices, manufacturers are increasingly focusing on ensuring broader compatibility to capture this vast audience. The continuous growth in Android device adoption means that fitness armbands compatible with this operating system will likely experience consistent demand, shaping a crucial segment of the market.

Windows:

Although Windows is not as dominant in the smartphone space as iOS and Android, there is still a segment of consumers who utilize Windows devices. Fitness armbands that offer compatibility with Windows can tap into this niche market, providing options for users who prefer to manage their fitness data through Windows-based systems. While the demand may not be as robust as for iOS and Android, there is potential for growth as some users appreciate the integration of fitness metrics with their Windows ecosystem. Therefore, supporting Windows compatibility can be a strategic advantage for manufacturers seeking to diversify their target audience.

Others:

This category encompasses fitness armbands that are compatible with alternative operating systems, devices, or proprietary platforms. These may include specialized fitness platforms or compatibility with smart devices that are not part of the mainstream operating systems. While the demand for such compatibility is generally smaller, it can appeal to niche markets or specific user groups that seek unique functionalities. By catering to these alternative platforms, manufacturers can differentiate their products and attract consumers who prefer customized solutions for their fitness tracking needs.

By Region

The North American region is expected to maintain its dominant position in the fitness armbands market, accounting for approximately 35% of the global market share by 2035. The combination of high disposable income, advanced technological infrastructure, and a strong focus on health and wellness initiatives significantly contributes to this trend. Furthermore, the rising prevalence of lifestyle-related diseases has heightened awareness among consumers regarding the importance of fitness tracking. The North American market is projected to grow at a CAGR of 14.5% between 2025 and 2035, driven by a continuous influx of innovative products and increasing consumer engagement in fitness activities.

In Europe, the fitness armbands market is also experiencing substantial growth, expected to reach around 25% of the global market share by 2035. Countries such as Germany, France, and the UK are leading in terms of adoption rates, attributed to the growing emphasis on preventive healthcare and fitness awareness. Additionally, government initiatives promoting healthier lifestyles are boosting consumer interest in fitness tracking technologies. The European market is anticipated to grow at a CAGR of 13.2% during the same forecast period, as more consumers integrate fitness armbands into their daily routines.

Opportunities

The fitness armbands market is poised for numerous opportunities as consumer trends continue to evolve. One significant opportunity lies in the integration of artificial intelligence and machine learning into fitness armbands. By leveraging these technologies, manufacturers can develop products that not only collect data but also offer personalized insights and recommendations based on users' activity patterns and health metrics. This level of customization can enhance user experience and drive adoption among health-conscious consumers. Furthermore, collaborations with fitness influencers and partnerships with healthcare providers can help raise awareness and encourage broader usage of fitness armbands, presenting an avenue for growth.

Another promising opportunity arises from the increasing acceptance of fitness armbands in corporate wellness programs. As organizations prioritize employee health, they are investing in fitness tracking solutions to promote active lifestyles among their workforce. This trend opens avenues for fitness armband manufacturers to collaborate with businesses and provide customized solutions for corporate wellness initiatives. Additionally, targeting niche markets, such as seniors or individuals with specific health conditions, can also yield growth opportunities. Tailored fitness armbands designed to address the unique needs of these demographics can tap into an emerging consumer base, further contributing to market expansion.

Threats

Despite the growth prospects, the fitness armbands market faces certain threats that could impede its expansion. One of the primary challenges is the saturation of the wearable technology market, where numerous brands and products vie for consumer attention. As competition intensifies, companies may find it increasingly difficult to differentiate their offerings, leading to price wars and reduced profit margins. Additionally, rapid technological advancements necessitate continuous innovation, and companies may struggle to keep pace with evolving consumer expectations. The risk of data privacy breaches and cybersecurity threats also poses a significant concern, as consumers become more cautious about sharing their health data with wearable devices. This skepticism can deter potential customers and hinder market growth.

Another potential threat is the fluctuating regulatory landscape around wearable health technologies. As governments and regulatory bodies scrutinize the accuracy and reliability of health-related claims made by fitness armbands, manufacturers may face increased compliance requirements and scrutiny. Navigating the complex regulatory environment can be burdensome for companies, especially smaller players who may lack the resources to meet stringent standards. Additionally, any negative press related to the safety or effectiveness of fitness armbands could damage consumer trust and slow market adoption, posing a significant challenge to the industry's growth trajectory.

Competitor Outlook

• Fitbit, Inc.
• Garmin Ltd.
• Apple Inc.
• Samsung Electronics Co., Ltd.
• Xiaomi Corporation
• Huawei Technologies Co., Ltd.
• Polar Electro Oy
• Withings (a Nokia company)
• Suunto (part of Amer Sports)
• Whoop, Inc.
• TomTom International BV
• Mi Band (Xiaomi)
• Letscom Fitness Tracker
• Amazfit (Huami Corporation)
• Jaybird (Logitech)

The competitive landscape of the fitness armbands market is characterized by a blend of established tech giants and innovative startups striving to capture market share. Market leaders such as Fitbit, Garmin, and Apple maintain a prominent presence, largely due to their extensive product portfolios and strong brand recognition. Fitbit, known for its pioneering fitness tracking solutions, has continuously evolved its offerings to include advanced health metrics and integrations with other health platforms. Garmin, with its focus on outdoor sports and GPS functionality, caters to a distinctive segment of fitness enthusiasts seeking precision in their activities. Apple, a dominant player in the tech sector, leverages its ecosystem to enhance user engagement with fitness tracking through devices like the Apple Watch, driving innovation in the fitness armbands market.

Additionally, emerging players such as Xiaomi and Huawei are rapidly gaining traction due to their affordability and feature-rich products. These companies focus on delivering quality fitness armbands at competitive prices, appealing to budget-conscious consumers who value functionality over brand prestige. Xiaomi's Mi Band series has particularly resonated with users seeking basic fitness tracking at an accessible price point. Similarly, Huawei's innovative designs and functionalities have positioned it as a formidable competitor, especially in markets like Asia Pacific, where the demand for affordable wearable technology is high. The entry of these players underscores the shifting dynamics of the market, where value-driven offerings are essential for attracting consumers.

Moreover, niche brands like Whoop and Polar are carving out their own spaces by focusing on specific user needs, such as recovery tracking and sports performance analytics. Whoop's subscription model, combined with a focus on optimizing performance through recovery monitoring, has attracted serious athletes looking for an edge in their training regimens. Polar, renowned for its heart rate monitoring technology, continues to innovate in sports performance tracking, appealing primarily to fitness enthusiasts and professional athletes. This specialization signifies a trend in the market where companies are catering to distinct segments, ensuring a diverse and competitive landscape.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Apple Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Garmin Ltd.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Whoop, Inc.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Fitbit, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Mi Band (Xiaomi)
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Polar Electro Oy
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Jaybird (Logitech)
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Xiaomi Corporation
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Letscom Fitness Tracker
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 TomTom International BV
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Withings (a Nokia company)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Amazfit (Huami Corporation)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Suunto (part of Amer Sports)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Huawei Technologies Co., Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Samsung Electronics Co., Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Fitness Armbands Market, By Application
    • 6.1.1 Activity Tracking
    • 6.1.2 Heart Rate Monitoring
    • 6.1.3 Sleep Tracking
    • 6.1.4 GPS Tracking
    • 6.1.5 Calorie Tracking
  • 6.2 Fitness Armbands Market, By Product Type
    • 6.2.1 Smart Fitness Armbands
    • 6.2.2 Basic Fitness Armbands
    • 6.2.3 GPS Fitness Armbands
    • 6.2.4 Heart Rate Monitoring Armbands
    • 6.2.5 Waterproof Fitness Armbands
  • 6.3 Fitness Armbands Market, By Compatibility
    • 6.3.1 iOS
    • 6.3.2 roid
    • 6.3.3 Windows
    • 6.3.4 Others
  • 6.4 Fitness Armbands Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Offline Retail
    • 6.4.3 Specialty Stores
    • 6.4.4 Sports Stores
    • 6.4.5 Department Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Fitness Armbands Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Fitness Armbands market is categorized based on

By Product Type

• Smart Fitness Armbands
• Basic Fitness Armbands
• GPS Fitness Armbands
• Heart Rate Monitoring Armbands
• Waterproof Fitness Armbands

By Application

• Activity Tracking
• Heart Rate Monitoring
• Sleep Tracking
• GPS Tracking
• Calorie Tracking

By Distribution Channel

• Online Retail
• Offline Retail
• Specialty Stores
• Sports Stores
• Department Stores

By Compatibility

• iOS
• roid
• Windows
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Fitbit, Inc.
• Garmin Ltd.
• Apple Inc.
• Samsung Electronics Co., Ltd.
• Xiaomi Corporation
• Huawei Technologies Co., Ltd.
• Polar Electro Oy
• Withings (a Nokia company)
• Suunto (part of Amer Sports)
• Whoop, Inc.
• TomTom International BV
• Mi Band (Xiaomi)
• Letscom Fitness Tracker
• Amazfit (Huami Corporation)
• Jaybird (Logitech)