Fishing Equipments Sales

Fishing Equipments Sales Market Outlook

The global fishing equipment sales market is projected to reach USD 36 billion by 2035, growing at a compound annual growth rate (CAGR) of 4.8% from 2025 to 2035. This growth is largely driven by the increasing popularity of recreational fishing as a leisure activity, alongside rising awareness regarding sustainable fishing practices. Furthermore, advancements in fishing technology, including high-performance gear and eco-friendly materials, are contributing to market expansion. The growing number of fishing tournaments and events also encourages the purchase of specialized equipment, fostering competitive interest among anglers. Additionally, the rise of e-commerce platforms has made fishing gear more accessible to consumers, improving market penetration across various demographics.

Growth Factor of the Market

One of the pivotal growth factors for the fishing equipment sales market is the surge in outdoor recreational activities, particularly fishing, which has gained traction as a family-friendly pastime. The COVID-19 pandemic further enhanced interest in outdoor activities as people sought safe and socially distanced ways to enjoy leisure time. Additionally, increasing urbanization has prompted a growing number of city dwellers to explore fishing, leading to higher demand for suitable fishing gear. Enhanced marketing strategies by brands, focusing on the emotional and experiential appeal of fishing, have also played a significant role in attracting new customers. The integration of technology into fishing gear, such as smart fishing rods and reels equipped with sensors, is another factor driving growth, appealing particularly to tech-savvy younger generations. Lastly, the commitment to sustainability within the fishing industry is fostering innovation and resulting in the development of eco-friendly fishing equipment, which resonates with environmentally conscious consumers.

Key Highlights of the Market

• The fishing equipment sales market is expected to grow from USD 36 billion by 2035.
• Recreational fishing is one of the leading applications driving market demand.
• Technological advancements lead to innovative and user-friendly fishing gear.
• Online retail channels are increasingly becoming preferred buying platforms.
• Eco-friendly materials are gaining traction as sustainability becomes a priority.

By Product Type

Rods:

Fishing rods represent a significant segment of the fishing equipment market due to their essential role in the angling experience. Available in various materials and designs, such as spinning rods, casting rods, and fly rods, these products cater to diverse fishing styles and techniques. As anglers become more discerning about performance and sensitivity, manufacturers are continuously innovating rod designs, incorporating lighter materials like graphite and advanced composites to enhance durability and sensitivity. The increasing popularity of sport fishing is also boosting rod sales as enthusiasts seek specialized options tailored to specific fish species and fishing conditions.

Reels:

Reels are another crucial product type in the fishing equipment market, with a wide range of options available, including spinning reels, baitcasting reels, and fly reels. The functionality and smooth operation of reels significantly impact an angler's performance, driving demand for high-quality products. New technologies, such as drag systems and gear ratios, are being integrated into reel designs, allowing for enhanced casting distances and line retrieval efficiency. As recreational and competitive fishing gain popularity, the demand for specialized reels equipped with advanced features is expected to continue to grow, attracting both novice and experienced anglers looking to enhance their fishing experience.

Lures:

Lures are essential for attracting fish and are available in myriad shapes, sizes, and colors, designed to mimic prey. The fishing lure market has been growing in tandem with the overall fishing equipment market, driven by innovation and design improvements. Anglers continuously seek out new lures that offer effective performance in various fishing conditions, stimulating interest in artificial lures, soft baits, and flies. Additionally, the proliferation of lure manufacturing brands has led to an increase in unique products catering to specific regional fish species, enhancing the overall appeal of lures to both recreational and professional fishermen.

Lines:

Fishing lines, critical for connecting anglers to their catch, have evolved into a diverse product category that includes monofilament, braided, and fluorocarbon lines. Innovations in line technology, such as greater strength-to-diameter ratios and improved abrasion resistance, have expanded the utility and effectiveness of fishing lines across different fishing environments. As anglers become more knowledgeable about the benefits of using specific line types for various fishing techniques, the demand for specialized lines is witnessing sustained growth. Furthermore, the increasing focus on performance and reliability during fishing trips is propelling the fishing line market forward.

Hooks:

Hooks are a fundamental component of fishing equipment, with various styles and sizes available to target different species of fish. Innovations in hook design, such as barbless hooks and specialty hooks catered to specific fishing techniques, have captured the attention of anglers seeking improved catch rates and ease of handling. The global fishing hooks market is growing as more people engage in fishing activities, including sport fishing and conservation efforts aimed at sustainable fishing practices. Additionally, the advent of eco-friendly hook materials is appealing to environmentally conscious consumers, aligning with the overall trend towards sustainability in the fishing industry.

By Application

Recreational Fishing:

Recreational fishing accounts for a substantial share of the fishing equipment sales market, driven by the increasing number of individuals engaging in fishing as a leisure activity. This segment includes various activities such as shore fishing, boat fishing, and fly fishing, appealing to a wide demographic, including families and outdoor enthusiasts. The rise of social media and influencer culture has further popularized recreational fishing, with many sharing their experiences and catches online. Consequently, this has motivated newcomers to explore fishing, leading to increased demand for a variety of fishing equipment tailored to distinct recreational styles.

Commercial Fishing:

Commercial fishing represents another significant application within the fishing equipment market, encompassing large-scale fishing operations aimed at harvesting fish for profit. This segment relies heavily on specialized gear, including nets, traps, and large-scale rods and reels designed for efficiency and durability. The commercial sector is bolstered by advancements in fishing technology, such as GPS and sonar, which enhance catch rates and streamline operations. Moreover, the increasing demand for seafood products worldwide continues to drive investments in commercial fishing equipment, making it a crucial component of the fishing equipment market as sustainability becomes a priority for fisheries.

Sports Fishing:

Sports fishing, often associated with tournaments and competitive events, has gained immense popularity in recent years. Anglers participating in these activities often invest in high-quality gear to maximize their performance and enhance their chances of success. This segment includes specialized equipment such as tournament-grade rods, reels, and lures designed to target specific species efficiently. With the expansion of fishing tournaments globally, the demand for quality sports fishing equipment is on the rise, encouraging manufacturers to innovate and produce specialized gear tailored to competitive anglers.

Conservation:

Conservation fishing involves practices aimed at the sustainable management of fish populations and ecosystems. This segment has gained traction as more anglers and organizations prioritize environmental stewardship and responsible fishing practices. The rise of catch-and-release strategies and eco-friendly gear has led to increased investments in specialized equipment that minimizes harm to fish and their habitats. Furthermore, educational initiatives promoting sustainable fishing practices are driving awareness and encouraging the adoption of conservation-oriented fishing equipment, thus contributing to the overall growth of the fishing equipment market.

By Distribution Channel

Online Stores:

Online stores have emerged as a dominant distribution channel in the fishing equipment market, primarily due to the convenience and accessibility they offer to consumers. As more people turn to e-commerce for their shopping needs, fishing gear is no exception. Online platforms provide a vast array of products, competitive pricing, and the ability to compare items easily, thereby enhancing the buying experience. Additionally, the growth of online fishing communities and the influence of social media have encouraged anglers to purchase equipment online, leading to sustainable growth in this channel as retailers enhance their digital presence through targeted marketing strategies.

Specialty Stores:

Specialty stores focused on fishing gear provide avid anglers with a curated selection of high-quality products, expert advice, and personalized service. These retail outlets often carry niche products and unique brands that may not be available in larger retail environments. The knowledgeable staff at specialty stores can offer valuable insights and recommendations tailored to specific fishing needs, fostering customer loyalty. As the number of fishing enthusiasts continues to grow, specialty stores remain an integral part of the distribution landscape, combining expertise with a passion for fishing to cater to the diverse needs of anglers.

Hypermarkets/Supermarkets:

Hypermarkets and supermarkets have also recognized the potential of catering to fishing enthusiasts by offering a selection of fishing equipment alongside other outdoor recreational products. This channel benefits from high foot traffic and the ability to introduce fishing gear to casual shoppers who may not have considered fishing before. Providing a mix of affordable and entry-level fishing equipment allows these retailers to attract novice anglers while also offering more advanced options for experienced fishermen. As interest in recreational fishing grows, hypermarkets and supermarkets are likely to continue expanding their fishing gear offerings to capitalize on this trend.

Independent Retailers:

Independent retailers specializing in outdoor and fishing equipment play a vital role in the fishing equipment market by delivering personalized experiences and catering to local fishing communities. These retailers often provide tailored product selections based on regional fishing preferences and conditions, allowing them to serve niche markets effectively. The personalized service offered by independent retailers fosters strong relationships with customers and encourages repeat business. As outdoor activities continue to gain popularity, independent fishing retailers are well-positioned to grow alongside the market by maintaining a deep understanding of local needs and trends.

Direct Sales:

Direct sales in the fishing equipment market involve manufacturers selling directly to consumers through channels such as direct shipping or pop-up events. This approach allows brands to establish a direct connection with their customers and gather valuable feedback to improve product offerings. By cutting out intermediaries, manufacturers can offer competitive pricing and foster brand loyalty. Moreover, direct sales enable the promotion of new and innovative products, providing consumers with exclusive access to the latest gear. As consumer preferences shift towards unique and personalized experiences, the direct sales channel is expected to become increasingly important in the fishing equipment market.

By Material Type

Graphite:

Graphite has become a popular material in the fishing equipment market, particularly for rods, due to its lightweight and strong properties. Graphite rods offer superior sensitivity and responsiveness, enhancing the angler's ability to detect even the slightest bites. The transition from heavier materials to lighter, more durable options has attracted both novice and experienced fishermen, significantly boosting the demand for graphite fishing gear. As technology continues to advance, manufacturers are finding new ways to enhance graphite's performance, making this material a top choice for many fishing applications.

Fiberglass:

Fiberglass is another widely used material in fishing equipment, especially in rod construction. Known for its flexibility and resilience, fiberglass rods are ideal for anglers seeking a durable option that can withstand harsh fishing conditions. Although fiberglass rods tend to be heavier than their graphite counterparts, they offer excellent shock absorption, making them suitable for beginners and those targeting larger fish species. The affordability of fiberglass rods also appeals to budget-conscious consumers, ensuring their continued presence in the fishing equipment market.

Stainless Steel:

Stainless steel is commonly used in various fishing gear components, such as hooks and reels, due to its corrosion resistance and durability. This material is particularly advantageous for saltwater fishing applications where exposure to harsh environments can degrade lesser materials. Stainless steel components enhance the longevity and reliability of fishing gear, providing anglers with confidence in their equipment. The growing interest in saltwater fishing is driving demand for high-quality stainless steel products, ensuring their significance in the overall fishing equipment market.

Aluminum:

Aluminum is increasingly utilized in the manufacturing of fishing gear, particularly in reels and various accessories. The lightweight nature of aluminum allows for easy handling and transport, while its strength provides durability. Moreover, aluminum's resistance to corrosion makes it an ideal choice for both freshwater and saltwater fishing applications. As manufacturers continue to innovate and develop new aluminum-based products, the material is expected to see sustained growth in popularity, appealing to anglers seeking high-performance equipment that is easy to use and maintain.

Plastic:

Plastic materials are commonly found in various fishing equipment, such as lures and tackle boxes, due to their versatility, affordability, and ability to be molded into various shapes and sizes. The fishing lure market has seen significant growth thanks to the advent of soft plastics designed to mimic the movement of live bait, attracting fish effectively. Additionally, plastic tackle boxes offer convenience and organization for anglers, further boosting their demand. As consumer preferences evolve, manufacturers are likely to continue developing innovative plastic products to meet the needs of modern anglers, ensuring this material's position in the fishing equipment sales market.

By Region

The fishing equipment market exhibits significant regional variations, with North America and Europe accounting for substantial shares. North America alone is expected to reach approximately USD 15 billion by 2035, driven by the popularity of recreational fishing, the abundance of fishing resources, and a culture that embraces outdoor activities. The region showcases a diverse range of fishing styles, from freshwater to saltwater fishing, necessitating a comprehensive selection of fishing gear. Furthermore, the presence of established brands and retailers supports the continuous growth of the market in North America, contributing to a projected CAGR of 5.2% during the forecast period.

Europe also plays a vital role in the fishing equipment market, with an expected market size of around USD 10 billion by 2035. The region benefits from a rich fishing heritage, with countries like Norway, Sweden, and Spain offering diverse fishing opportunities that cater to both recreational and commercial fishing segments. The growing emphasis on sustainable fishing practices within Europe is driving innovation in the market, encouraging the development of eco-friendly products. The Asia Pacific region is anticipated to grow at a CAGR of 4.5%, as emerging economies and rising disposable incomes lead to increased fishing participation, although it remains smaller in comparison to North America and Europe.

Opportunities

One of the most significant opportunities in the fishing equipment sales market lies in the growing trend of eco-tourism and sustainable fishing practices. As consumers become increasingly aware of the environmental impact of their activities, there is a rising demand for sustainable fishing gear that minimizes harm to aquatic ecosystems. This trend presents an opportunity for manufacturers to innovate and produce eco-friendly products, such as biodegradable fishing lures and sustainable fishing lines. Additionally, partnerships with conservation organizations can enhance brand reputation and expand market reach, appealing to eco-conscious consumers seeking environmentally responsible fishing solutions. The integration of sustainable materials in fishing equipment can foster new market segments and provide a competitive edge for brands that prioritize environmental stewardship.

Another promising opportunity stems from the increasing penetration of technology in the fishing equipment market. The emergence of smart fishing gear, equipped with sensors and smartphone connectivity, offers enhanced features such as real-time data on fish movement and environmental conditions. This technological advancement appeals particularly to younger and tech-savvy consumers who seek a more interactive and engaging fishing experience. The incorporation of augmented reality and virtual reality into fishing gear can further elevate the consumer experience, providing innovative ways to learn and practice fishing skills. As manufacturers embrace digital transformation and leverage technology, the fishing equipment market stands to benefit from a wave of new product offerings that resonate with the evolving preferences of modern anglers.

Threats

Despite the growth potential within the fishing equipment market, there are several threats that could impact its trajectory. One of the primary concerns is the increasing regulatory pressure surrounding fishing practices and environmental sustainability. Stricter regulations aimed at protecting marine life and ecosystems may limit certain fishing methods or require the use of specific equipment, potentially reducing demand for traditional gear. Furthermore, overfishing and declining fish populations pose significant risks to commercial and recreational fishing, as they may lead to restrictions in fishing licenses and practices. As a result, manufacturers must stay abreast of regulatory changes and adapt their offerings to remain compliant while addressing consumer concerns about sustainability.

Additionally, the fishing equipment market faces challenges related to economic fluctuations and changing consumer spending habits. Economic downturns may lead consumers to prioritize essential purchases over discretionary spending, affecting the sales of fishing gear. Furthermore, the competitive landscape is intensifying, with numerous brands vying for market share. This increased competition can lead to price wars and reduced profit margins, forcing manufacturers to find innovative ways to differentiate themselves. As the market evolves, companies must remain vigilant in monitoring trends and adapting to shifting consumer preferences to maintain their competitive edge.

Competitor Outlook

• Shimano Inc.
• Daiwa Corporation
• Penn Fishing Tackle Manufacturing Company
• Okuma Fishing Tackle Co., Ltd.
• Abu Garcia
• Rapala VMC Corporation
• Sufix Fishing Lines
• Lew's Fishing
• Zebco Brands
• G. Loomis Inc.
• Fenwick Fishing
• St. Croix Rods
• Hardy Fishing
• Scientific Anglers
• Orvis Company, Inc.

The competitive landscape of the fishing equipment sales market is characterized by a diverse array of manufacturers and brands that cater to various customer segments. Major players such as Shimano and Daiwa are known for their innovative technology and high-quality products, making them leaders in the market. These companies invest heavily in research and development, ensuring they remain at the forefront of fishing gear innovation. Notably, Shimano has a long-standing reputation for producing premium rods and reels, while Daiwa is recognized for its cutting-edge fishing tackle that meets the demands of both recreational and professional anglers. The competition among key players is intensifying as they seek to expand their market share and offer unique product features, highlighting the importance of innovation and quality in maintaining a competitive edge.

Additionally, brands such as Penn Fishing and Abu Garcia have solidified their positions in the market by providing reliable and versatile fishing gear that appeals to a broad range of anglers. Penn Fishing is known for its durability and performance in saltwater applications, leading to a loyal customer base among saltwater fishermen. Similarly, Abu Garcia has successfully positioned itself as a trusted brand for both freshwater and saltwater fishing, with a diverse product range that includes reels, rods, and accessories. The dynamic nature of the fishing equipment market necessitates that these brands continually adapt to emerging trends and consumer preferences to remain relevant and competitive in a crowded landscape.

Emerging brands and niche players are also making their mark, often focusing on specialized equipment designed for specific fishing techniques or eco-friendly products. Companies such as Rapala and Sufix are establishing themselves in the market by offering innovative lures and lines that enhance fishing performance. The rise of online retail channels is facilitating the entry of new players, allowing them to reach consumers directly and capitalize on changing shopping habits. As a result, the competitive landscape is becoming increasingly fragmented, and established brands must remain vigilant in monitoring emerging trends and consumer preferences to adapt their strategies accordingly.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Abu Garcia
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Shimano Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Zebco Brands
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Hardy Fishing
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Lew's Fishing
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 G. Loomis Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 St. Croix Rods
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Fenwick Fishing
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Daiwa Corporation
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Scientific Anglers
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Orvis Company, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Sufix Fishing Lines
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Rapala VMC Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Okuma Fishing Tackle Co., Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Penn Fishing Tackle Manufacturing Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Fishing Equipments Sales Market, By Application
    • 6.1.1 Recreational Fishing
    • 6.1.2 Commercial Fishing
    • 6.1.3 Sports Fishing
    • 6.1.4 Conservation
  • 6.2 Fishing Equipments Sales Market, By Product Type
    • 6.2.1 Rods
    • 6.2.2 Reels
    • 6.2.3 Lures
    • 6.2.4 Lines
    • 6.2.5 Hooks
  • 6.3 Fishing Equipments Sales Market, By Material Type
    • 6.3.1 Graphite
    • 6.3.2 Fiberglass
    • 6.3.3 Stainless Steel
    • 6.3.4 Aluminum
    • 6.3.5 Plastic
  • 6.4 Fishing Equipments Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Hypermarkets/Supermarkets
    • 6.4.4 Independent Retailers
    • 6.4.5 Direct Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Fishing Equipments Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Fishing Equipments Sales market is categorized based on

By Product Type

• Rods
• Reels
• Lures
• Lines
• Hooks

By Application

• Recreational Fishing
• Commercial Fishing
• Sports Fishing
• Conservation

By Distribution Channel

• Online Stores
• Specialty Stores
• Hypermarkets/Supermarkets
• Independent Retailers
• Direct Sales

By Material Type

• Graphite
• Fiberglass
• Stainless Steel
• Aluminum
• Plastic

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Shimano Inc.
• Daiwa Corporation
• Penn Fishing Tackle Manufacturing Company
• Okuma Fishing Tackle Co., Ltd.
• Abu Garcia
• Rapala VMC Corporation
• Sufix Fishing Lines
• Lew's Fishing
• Zebco Brands
• G. Loomis Inc.
• Fenwick Fishing
• St. Croix Rods
• Hardy Fishing
• Scientific Anglers
• Orvis Company, Inc.