Eye and Lip Makeup Remover

Eye and Lip Makeup Remover Market Outlook

The global eye and lip makeup remover market is poised to reach a value of approximately USD 1.5 billion by 2035, expanding at a compound annual growth rate (CAGR) of 5.2% during the forecast period from 2025 to 2035. The growth of this market can be attributed to increasing consumer awareness regarding skin care and the importance of removing makeup effectively to maintain skin health. Moreover, the rising trend of beauty and cosmetics among younger demographics, coupled with the growing number of beauty brands, is significantly driving the demand for eye and lip makeup removers. Additionally, innovations in formulations that offer skin nourishment and effective makeup removal without causing irritation are attracting more customers. The expanding e-commerce platforms also facilitate easy access to a wide variety of makeup remover products, further contributing to market growth.

Growth Factor of the Market

The eye and lip makeup remover market is experiencing substantial growth driven by several factors that cater to the evolving preferences of consumers. One of the primary growth drivers is the increasing focus on personal grooming and beauty among individuals, especially among millennials and Generation Z, who are more inclined towards makeup application and removal. This demographic shift has led companies to innovate and introduce a myriad of products that not only effectively remove makeup but also offer additional benefits like hydration and soothing properties for the skin. Moreover, the rise of social media influencers and beauty vloggers has further fueled the demand for these products, as consumers are exposed to various makeup trends and techniques that necessitate effective makeup removal. The convenience offered by various distribution channels, particularly online shopping, has made these products more accessible to a broader audience. Additionally, increasing awareness of the potential skin issues resulting from improper makeup removal underscores the necessity of using specialized products, boosting market growth.

Key Highlights of the Market

• The rise in the popularity of natural and organic beauty products is fuelling the growth of makeup removers with clean ingredients.
• Innovative product offerings, such as micellar waters and oil-based removers, are gaining traction due to their effectiveness.
• Online retail channels are rapidly becoming a preferred choice for consumers seeking convenience and a wider selection.
• Professional makeup artists are increasingly using high-quality makeup removers, contributing to the market growth in professional applications.
• Consumer preference is shifting towards multifunctional products that not only remove makeup but also provide skincare benefits.

By Product Type

Liquid Removers:

Liquid removers dominate the eye and lip makeup remover market due to their effectiveness and versatility. These products often come with formulations that cater to different skin types, ensuring a broad market appeal. Liquid removers can effectively dissolve long-lasting and waterproof makeup, which is a common requirement for many consumers. The ease of application using cotton pads or cloths makes them a popular choice for personal and professional use. Additionally, many liquid removers are now infused with nourishing ingredients that help hydrate and soothe the skin, further enhancing their appeal. As consumers become more discerning, brands are continually innovating their liquid formulations to include natural ingredients, meeting rising demand for clean beauty products.

Wipes:

Wipes have emerged as a convenient option for makeup removal, particularly favored by consumers leading busy lifestyles who prioritize quick and easy solutions. The portability of makeup remover wipes makes them ideal for travel, gym use, and on-the-go applications. These wipes are often pre-soaked with effective formulas that can swiftly remove makeup without the need for additional products, thus appealing to a segment of the market that appreciates simplicity. Furthermore, brands are focusing on producing biodegradable wipes, catering to environmentally conscious consumers who seek eco-friendly beauty solutions. The introduction of wipes that are gentle on the skin while still being effective is helping to fuel growth in this product segment.

Creams:

Cream-based makeup removers are gaining traction due to their rich textures that provide a luxurious feel during application. These products are often formulated to be gentle and hydrating, making them particularly appealing to those with sensitive skin or dry conditions. Creams work by effectively breaking down makeup while imparting moisture to the skin, thus ensuring that the skin remains nourished post-removal. Many brands are incorporating beneficial ingredients such as aloe vera, coconut oil, or shea butter, which can enhance the overall skincare experience. As consumers increasingly seek out products that offer both makeup removal and skincare benefits, cream-based removers are well-positioned to thrive in this evolving market landscape.

Gels:

Gel removers are another innovative product type that has found its niche within the eye and lip makeup remover market. These products offer a refreshing and lightweight texture that appeals to consumers who prefer a sensation of cleanliness without the heaviness associated with some creams or oils. Gel formulations are often enriched with botanical extracts and soothing agents, making them suitable for all skin types, including sensitive skin. The gel texture allows for smooth application and easy rinsing, which can be particularly advantageous in a skincare routine. As consumers continue to look for effective yet pleasant makeup removal experiences, gel-based products are anticipated to see considerable growth.

Pads:

Pads are a unique segment in the makeup remover market, combining convenience with effective formulation. Pre-soaked cotton or microfiber pads offer a ready-to-use option that simplifies the makeup removal process. These pads are often designed to target specific issues, such as waterproof makeup or heavy pigments, ensuring efficient removal without excessive rubbing. Many brands include skin-soothing ingredients in their pad formulations, catering to users who may experience irritation from traditional makeup removal methods. The no-fuss nature of pads appeals to consumers looking for efficiency and ease in their beauty routines, contributing to their growing popularity in the market.

By Application

Personal Use:

The personal use segment represents a major portion of the eye and lip makeup remover market, as it encompasses everyday consumers who utilize these products as part of their beauty routines. With an increase in the use of makeup products in daily life, the requirement for effective and reliable makeup removers has surged. Consumers are increasingly becoming aware of the importance of proper makeup removal to maintain skin health, which directly influences their purchasing decisions. This segment benefits significantly from marketing campaigns targeted at individuals who are searching for effective, convenient, and skin-friendly solutions. As trends in personal grooming continue to grow, the segment for personal use is expected to see sustained growth as more consumers invest in their skincare routines.

Professional Use:

The professional use segment, which includes makeup artists, beauty salons, and spas, is an important aspect of the eye and lip makeup remover market due to the specific needs of professionals who require high-quality products. Professional-grade makeup removers are typically formulated to provide efficient removal while remaining gentle on various skin types, accommodating a diverse clientele. In many cases, makeup artists utilize removers that can effectively tackle long-lasting and intricate makeup looks, thus ensuring that they can work seamlessly during their sessions. The demand for professional-grade products is also rising due to the increasing popularity of beauty services and the growing trend of makeup artistry as a career. As the professional beauty industry continues to flourish, the market for makeup removers targeted at professionals is expected to expand significantly.

By Distribution Channel

Online Stores:

The online stores segment has revolutionized the distribution of eye and lip makeup removers, providing consumers with unparalleled access to a vast array of products. The convenience of shopping from home, coupled with the ability to easily compare prices, read reviews, and explore different brands, has made online shopping the preferred choice for many consumers. The rise of e-commerce giants, along with specialized beauty online retailers, has further fueled this trend, offering promotions and discounts that attract shoppers. Additionally, the COVID-19 pandemic accelerated the shift towards online purchasing, creating a new wave of customers who appreciate the ease and safety of home delivery. As technology advances, and online platforms continue to evolve, this distribution channel is expected to maintain its significant presence in the market.

Specialty Stores:

Specialty stores have carved out a niche in the eye and lip makeup remover market by offering tailored shopping experiences that cater to beauty enthusiasts. These stores often stock a curated selection of high-quality brands and products, providing expert advice and personalized service that customers appreciate. Specialty stores are particularly popular among consumers looking for niche brands or specific product types that may not be available in larger retail settings. The ambiance and atmosphere of specialty stores create an engaging shopping experience that fosters brand loyalty and encourages repeat visits. As the consumer shift towards experiential shopping continues, specialty stores are likely to remain relevant, contributing to the ongoing growth of the market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are key distribution channels for eye and lip makeup removers, providing consumers with a convenient one-stop shopping experience. These large retail spaces typically offer a wide range of beauty products under one roof, making it easy for consumers to find and purchase their preferred makeup removers while completing their grocery shopping. The visibility of products in such stores is beneficial for brand awareness, as consumers often make impulse purchases based on packaging and promotions. Additionally, supermarkets and hypermarkets may offer exclusive in-store discounts or promotions, further incentivizing purchases. As more consumers seek convenience, the role of supermarkets and hypermarkets in the beauty market remains crucial.

Drugstores:

Drugstores have become an essential distribution channel for eye and lip makeup removers, particularly due to their focus on health and beauty products. Consumers appreciate the accessibility of drugstore locations, which often provide a wide selection of skincare and beauty items at various price points. The emphasis on affordability in drugstores attracts budget-conscious shoppers, while the presence of trusted brands offers reassurance about product quality. Moreover, drugstores frequently run promotions and loyalty programs, enhancing the shopping experience for consumers. The integration of health and beauty products in drugstores allows for cross-selling opportunities, encouraging shoppers to explore and purchase complementary items, thereby bolstering market growth.

Beauty Salons:

Beauty salons represent a specialized distribution channel for eye and lip makeup removers, with products tailored to professional use. Salons often utilize high-quality makeup removers as part of their service offerings, ensuring that makeup artists can efficiently and effectively remove products from clients' faces. The use of premium makeup removers in salons not only enhances the overall client experience but also influences consumer purchasing decisions when they seek products for personal use. Many salons retail the products they use, providing clients the opportunity to shop for trusted brands recommended by professionals. As beauty salons continue to thrive, this distribution channel will play a vital role in the market's development.

By Ingredient Type

Micellar Water:

Micellar water has emerged as a standout ingredient in the eye and lip makeup remover segment, celebrated for its gentle yet effective cleansing properties. It is composed of tiny oil molecules suspended in water, which work to attract and lift away makeup and impurities without the need for harsh rubbing. The formulation is lightweight and often free of alcohol, making it suitable for sensitive skin types. Micellar water's versatility allows it to be used for various makeup types, including waterproof formulations, thus appealing to a broad consumer base. The growing trend towards minimalist beauty routines has further propelled the popularity of micellar water, as it provides a comprehensive solution in one product.

Oil-based:

Oil-based makeup removers are highly effective for removing stubborn and long-lasting makeup, making them a popular choice among consumers who frequently use waterproof products. These formulas work by breaking down the oils in makeup, allowing for seamless removal without excessive scrubbing. Many oil-based removers are enriched with nourishing ingredients, helping to keep the skin moisturized while effectively cleansing it. The growing consumer interest in products with natural oils, such as coconut or argan oil, is driving the demand for oil-based removers, aligning with the clean beauty movement. As consumers become more conscious of their skincare choices, oil-based makeup removers are likely to continue gaining traction in the market.

Water-based:

Water-based makeup removers offer a lightweight option that appeals to individuals seeking a refreshing cleansing experience. These products are formulated to easily dissolve makeup while providing a gentle touch, making them ideal for those with sensitive skin. Water-based removers are often free from oils and parabens, which resonates well with the growing demand for clean and safe beauty products. The ease of use and rinsing ability of water-based formulas encourages consumers to incorporate them into their daily skincare routines. As the trend towards minimalist skincare continues, water-based removers are expected to maintain a solid presence in the market, especially among younger consumers.

Bi-phase:

Bi-phase makeup removers, which consist of a combination of oil and water layers, have gained popularity for their ability to effectively remove tough makeup while providing a refreshing feel. These products must be shaken before use to combine the two layers, allowing for a powerful cleansing action that effectively targets stubborn makeup. Bi-phase removers are praised for their versatility, making them suitable for both eye and lip makeup removal. The inclusion of skin-conditioning ingredients ensures that the skin remains hydrated and nourished post-use, appealing to consumers who prioritize skincare. With the increasing demand for multifunctional beauty products, bi-phase makeup removers are likely to see continued growth in market share.

Cream-based:

Cream-based makeup removers provide a rich and nourishing alternative for customers seeking an effective solution that also moisturizes the skin. These products are particularly beneficial for individuals with dry or sensitive skin, as they often contain emollients that help to soothe and condition the skin during the cleansing process. Cream removers require a gentle massaging action, which can also enhance the overall skincare experience. The luxurious feel of cream-based products can make the removal process more enjoyable, attracting consumers who seek indulgent self-care rituals. As the beauty industry shifts towards more hydrating and skin-friendly options, cream-based makeup removers are well-positioned to capture a growing market segment.

By Region

The North American market for eye and lip makeup removers is expected to witness significant growth, driven by the high demand for beauty products and advanced skincare solutions. The region is estimated to account for approximately 35% of the global market share, fueled by the increasing emphasis on personal grooming and the influence of social media on beauty trends. The presence of numerous established beauty brands and the proliferation of e-commerce platforms in North America further reinforce the market's expansion. Additionally, the region's consumer base is becoming increasingly aware of the importance of using makeup removers to maintain skin health, leading to a shift towards more specialized and effective products.

In Europe, the eye and lip makeup remover market is also on an upward trajectory, with a projected CAGR of 4.8% during the forecast period. The region is known for its diverse beauty culture, which encourages the use of a variety of makeup products, thus creating a high demand for effective makeup removers. Countries such as France and Germany are at the forefront of beauty innovations, with an increasing focus on clean and sustainable beauty products resonating well with European consumers. The market is estimated to capture around 30% of the global share, driven by a growing trend towards organic and cruelty-free products, and the rise of niche beauty brands is further diversifying the product offering available in the region.

Opportunities

The eye and lip makeup remover market presents myriad opportunities for growth, particularly through the innovation of new formulations that cater to evolving consumer preferences. As consumers become more health-conscious, there is a rising trend towards natural and organic ingredients in beauty products. Brands that prioritize clean beauty by incorporating non-toxic, sustainable ingredients can gain a competitive advantage and appeal to environmentally aware shoppers. Furthermore, the expansion of the e-commerce channel opens up new avenues for brands to reach consumers globally. By leveraging online platforms, companies can introduce their products to wider audiences, creating tailored marketing strategies that resonate with diverse consumer bases. The increasing popularity of subscription services in the beauty industry also represents an opportunity for brands to secure loyal customers and enhance recurring revenues.

Another significant opportunity lies in the emergence of male grooming products, which includes makeup removers specifically designed for men. As societal norms surrounding masculinity evolve, more men are embracing grooming products, including makeup, which consequently leads to increased demand for effective makeup removal solutions. Developing products that cater to this demographic can create new market segments and drive overall growth. Additionally, the rise of beauty influencers and social media marketing presents an opportunity for brands to collaborate and promote their products through authentic testimonials, further enhancing visibility and desirability. Investing in research and development to create unique formulas that address specific consumer needs will also be pivotal for brands looking to capitalize on the burgeoning market.

Threats

The eye and lip makeup remover market faces several threats that could hinder its growth trajectory. One significant threat is the increasing competition from alternative makeup removal methods, such as cleansing oils, wipes, and even micellar waters. These alternatives often capture market share by offering convenience and effectiveness, posing challenges for traditional makeup remover brands. Moreover, the presence of numerous local and international players in the market intensifies competition, leading to price wars and aggressive marketing strategies that can impact brand loyalty and profitability. Additionally, changing consumer preferences towards minimalism and multifunctional products can shift the focus away from dedicated makeup removers, compelling companies to adapt quickly to market demands.

Furthermore, regulatory challenges regarding the safety and efficacy of cosmetic products can pose potential risks for manufacturers. The growing scrutiny over product ingredients and formulations necessitates that brands comply with stringent regulations, which can lead to increased costs and time delays in product development. A failure to adhere to these regulations could result in product recalls or reputational damage, thus affecting market position. Lastly, fluctuating raw material costs and supply chain disruptions can impact production capabilities and overall market stability, underscoring the need for companies to adopt agile strategies to mitigate risks and ensure consistent delivery of quality products.

Competitor Outlook

• Neutrogena
• Garnier
• L’Oréal
• Clinique
• Simple
• Biore
• Lancôme
• Mary Kay
• Estee Lauder
• Sephora Collection
• Alba Botanica
• Olay
• Makeup Remover
• Too Faced
• e.l.f. Cosmetics

The competitive landscape of the eye and lip makeup remover market is characterized by a diverse range of participants, ranging from established multinational corporations to emerging brands offering niche products. The presence of major companies such as Neutrogena and L’Oréal highlights the significance of product innovation and marketing strategies in maintaining a competitive edge. These corporations leverage their extensive distribution channels and brand recognition to attract and retain consumers. Additionally, the trend of product diversification is evident as companies strive to cater to specific consumer needs, such as sensitive skin or eco-friendly formulations. This dynamic environment encourages brands to continuously innovate, focusing on unique selling propositions that differentiate their products within an increasingly crowded marketplace.

Companies like Clinique and Garnier are capitalizing on their strong heritage in the beauty industry by developing products that align with current consumer trends. For example, the launch of environmentally-friendly packaging and clean beauty formulations positions these brands favorably in the eyes of consumers who prioritize sustainability. The use of social media and influencer marketing has also become a crucial aspect of brand strategies, allowing companies to connect authentically with their target audiences. Furthermore, the growing trend of customization in beauty products encourages brands to explore personalized options, thereby enhancing customer loyalty and satisfaction.

Emerging brands such as Simple and e.l.f. Cosmetics are redefining the market landscape by appealing to a younger demographic that is keen on affordable yet effective solutions. These brands often leverage online platforms to engage their audience and promote their products, thus fostering a sense of community among consumers. By utilizing social media channels effectively, they are able to create buzz around their offerings and capture the attention of consumers looking for relatable beauty solutions. With the rising demand for clean and cruelty-free products, these companies are well-positioned to capitalize on the growing awareness surrounding ethical consumerism, further contributing to their market success.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Olay
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Biore
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Simple
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Garnier
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Clinique
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Mary Kay
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Too Faced
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Neutrogena
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Estee Lauder
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Alba Botanica
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Lancôme
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Makeup Remover
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 e.l.f. Cosmetics
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Sephora Collection
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 L’Oréal
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Eye and Lip Makeup Remover Market, By Application
    • 6.1.1 Personal Use
    • 6.1.2 Professional Use
  • 6.2 Eye and Lip Makeup Remover Market, By Product Type
    • 6.2.1 Liquid Removers
    • 6.2.2 Wipes
    • 6.2.3 Creams
    • 6.2.4 Gels
    • 6.2.5 Pads
  • 6.3 Eye and Lip Makeup Remover Market, By Ingredient Type
    • 6.3.1 Micellar Water
    • 6.3.2 Oil-based
    • 6.3.3 Water-based
    • 6.3.4 Bi-phase
    • 6.3.5 Cream-based
  • 6.4 Eye and Lip Makeup Remover Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Drugstores
    • 6.4.5 Beauty Salons

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Eye and Lip Makeup Remover Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Eye and Lip Makeup Remover market is categorized based on

By Product Type

• Liquid Removers
• Wipes
• Creams
• Gels
• Pads

By Application

• Personal Use
• Professional Use

By Distribution Channel

• Online Stores
• Specialty Stores
• Supermarkets/Hypermarkets
• Drugstores
• Beauty Salons

By Ingredient Type

• Micellar Water
• Oil-based
• Water-based
• Bi-phase
• Cream-based

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Neutrogena
• Garnier
• L’Oréal
• Clinique
• Simple
• Biore
• Lancôme
• Mary Kay
• Estee Lauder
• Sephora Collection
• Alba Botanica
• Olay
• Makeup Remover
• Too Faced
• e.l.f. Cosmetics