Electric Scooters Sales

Electric Scooters Sales Market Outlook

The global electric scooters market is projected to reach approximately USD 40 billion by 2035, growing at a CAGR of around 9.5% from 2025 to 2035. This expansion is primarily driven by the increasing demand for eco-friendly transportation solutions, paired with a rising number of urbanization trends and environmental concerns that push consumers toward sustainable alternatives. Moreover, advancements in battery technologies and government incentives promoting electric mobility have significantly contributed to the growth of this market. The trend of shared mobility solutions and the increasing popularity of personal electric vehicles have further fueled demand, while ongoing innovations in design and functionality attract a broader consumer base. As lifestyle changes lead to a shift in transportation preferences, the electric scooters market is poised for significant growth, driven by a combination of technological advancements and changing consumer behavior.

Growth Factor of the Market

One of the main growth factors for the electric scooters market is the escalating environmental concerns related to traditional gasoline-powered vehicles. As urban air quality continues to deteriorate and climate change becomes an increasingly pressing issue, consumers and governments alike are seeking cleaner alternatives. Electric scooters produce zero tailpipe emissions, making them a favorable option for environmentally conscious individuals. Furthermore, the development of supportive infrastructure, such as charging stations and dedicated scooter lanes, encourages adoption. Innovations in battery technology, including improved energy densities and faster charging capabilities, enhance the appeal of electric scooters by offering extended ranges and greater convenience to users. Additionally, the convenience and affordability of electric scooters for short-distance travel and commutes reinforce their attractiveness, especially in congested urban areas where traffic congestion is a common challenge. The rise of the gig economy has also spurred interest in electric scooters as viable options for delivery services and ride-sharing applications, further propelling market growth.

Key Highlights of the Market

• The global electric scooters market is projected to reach USD 40 billion by 2035.
• CAGR of approximately 9.5% from 2025 to 2035 indicates strong growth potential.
• Electric scooters are leading in eco-friendly urban transportation solutions.
• Advancements in battery technology significantly enhance performance and usability.
• Government incentives and subsidies are boosting electric vehicle adoption.

By Product Type

E-Scooters:

E-scooters have quickly become one of the most popular types in the electric scooters market, primarily due to their versatility and convenience. These scooters are designed for easy portability and can be conveniently folded for transport, making them ideal for commuters. The lightweight nature of most e-scooters allows users to navigate through heavy traffic effortlessly, reducing commute times significantly. Furthermore, advancements in electric motor technology have improved their performance, offering better acceleration and longer ranges. As urban environments continue to grow and evolve, many cities are incorporating e-scooter-sharing programs, making them an accessible option for many individuals who may not wish to own their own vehicle. The combination of affordability, environmental benefits, and ease of use positions e-scooters as a top choice for urban transportation.

E-Bikes:

E-bikes, or electric bicycles, are a compelling subset of the electric scooters market that caters to cycling enthusiasts and casual riders alike. These bicycles are equipped with electric motors that provide assistance while pedaling, allowing riders to travel longer distances without exerting excessive effort. This appeal is particularly pronounced in regions with varying elevations, where e-bikes can help mitigate the challenges posed by hills and inclines. E-bikes can serve multiple purposes, ranging from daily commuting to recreation, thus catering to a broad audience. Additionally, the growing trend of health and fitness is encouraging more individuals to choose e-bikes over traditional motor vehicles, further boosting their popularity. The integration of smart technology, such as GPS and fitness tracking, is also enhancing user experience, showcasing the versatile applications of e-bikes in modern urban settings.

E-Mopeds:

E-mopeds represent a unique segment within the electric scooters market, designed to offer a balance between traditional scooters and electric bicycles. They are particularly appealing to individuals who prefer a seated riding position and the added comfort that comes with it. E-mopeds often come with larger battery capacities, allowing for extended riding ranges, which makes them suitable for longer commutes. With the added benefit of being relatively easy to operate, they attract consumers who may not have a motorcycle license but wish to enjoy the benefits of electric two-wheelers. The growing recognition of e-mopeds as a practical transportation option is further accentuated by the increasing availability of urban rental services that allow users to access these vehicles without the need for ownership. This segment is poised for significant growth as more riders seek versatile, efficient, and environmentally friendly means of transport.

Electric Skateboards:

Electric skateboards have emerged as a popular alternative for urban commuting and recreational activities, appealing particularly to younger demographics and adventure seekers. These boards allow for a unique riding experience, combining traditional skateboarding with electric propulsion for added speed and ease. The lightweight and compact nature of electric skateboards makes them easy to carry and store, an attractive feature for city dwellers with limited space. They are increasingly being integrated into urban transportation solutions, with users able to combine them with public transport for last-mile connectivity. Moreover, advancements in battery technology have enabled longer ranges and faster charging times, enhancing usability and user satisfaction. As more individuals gravitate towards electric skateboarding, manufacturers are innovating with designs that cater to performance, aesthetics, and safety, promoting a broader acceptance of this product category within the electric scooters market.

Electric Unicycles:

Electric unicycles represent a niche within the electric scooters market, primarily appealing to tech-savvy individuals seeking a unique form of transportation. These vehicles utilize gyroscopic stabilization technology, allowing riders to maneuver and balance on a single wheel using their body movements. The compact size and lightweight nature of electric unicycles make them an attractive option for urban commuting and last-mile transportation. They can easily be carried onto public transportation, stored in offices, or even used in pedestrian areas without causing congestion. While they may require some practice to master, many users find the experience rewarding and enjoyable, which can lead to increased adoption rates among adventurous riders. As manufacturers continue to innovate with designs that enhance comfort and safety, the electric unicycle segment is expected to grow and attract new users in the coming years.

By Application

Personal:

The personal application segment of the electric scooters market is witnessing substantial growth as consumers increasingly seek efficient and eco-friendly alternatives for short-distance travel. Individuals appreciate the convenience of electric scooters for daily commutes, errands, and leisure activities, as they can easily maneuver through traffic and find parking in crowded urban areas. Additionally, electric scooters offer a cost-effective transportation solution compared to traditional vehicles, making them appealing for budget-conscious consumers. Personal electric scooters are typically lightweight and portable, often featuring foldable designs that enhance their usability. The social acceptance of electric scooters as a legitimate means of transportation further contributes to their rising popularity among individuals seeking sustainable mobility options in congested cities.

Commercial:

Commercial applications of electric scooters are rapidly expanding due to the growing need for efficient logistics and transportation solutions. Companies are increasingly utilizing electric scooters for last-mile delivery services, where speed and flexibility are essential in meeting customer demands. The ability to navigate through urban landscapes allows businesses to improve their delivery timelines and reduce logistical costs. Moreover, the eco-friendly nature of electric scooters aligns with corporate sustainability goals, aiding companies in achieving their environmental targets while appealing to their environmentally conscious clientele. As businesses recognize the advantages of incorporating electric scooters into their operations, the commercial segment of this market is expected to experience significant growth, driven by both demand and technological advancements.

By Distribution Channel

Online Retail:

The online retail segment has become a crucial distribution channel for electric scooters, providing consumers with the convenience of shopping from home and the ability to access a wide range of products. The growth of e-commerce platforms has facilitated this shift, allowing manufacturers and retailers to reach a global audience without the limitations of physical store locations. Online retail channels often feature detailed product descriptions, customer reviews, and competitive pricing, enhancing the purchasing experience for consumers. Additionally, the increased availability of online promotions, discounts, and financing options has made it easier for consumers to invest in electric scooters. This trend is expected to continue as more individuals embrace digital shopping experiences, leading to further growth in the online retail segment of the electric scooters market.

Offline Retail:

The offline retail segment remains an essential aspect of the electric scooters market, providing consumers with the opportunity to physically inspect and test products before making a purchase. Specialty stores, sporting goods shops, and electronics retailers offer a hands-on approach, allowing potential customers to experience the features and performance of electric scooters firsthand. Knowledgeable sales personnel can provide valuable insights and assist customers in selecting the right product for their needs. Additionally, offline retail shows strong regional presence, where consumers may prefer to shop locally or have concerns regarding online purchases. As a result, while online channels expand, offline retail is expected to maintain a significant share of the market, complementing the online experience and providing consumers with diverse options.

By Battery Type

Lithium-ion:

Lithium-ion batteries dominate the electric scooters market due to their high energy density, lightweight properties, and long-cycle life. These batteries are favored for their ability to retain charge over multiple cycles, offering users extended ranges and reducing the frequency of recharging. Lithium-ion batteries also exhibit a relatively low self-discharge rate, which enhances their convenience for users who may not ride their scooters daily. Furthermore, advancements in lithium-ion battery technology have led to innovations such as fast charging capabilities and improved thermal management, contributing to enhanced safety and performance. As electric scooter manufacturers continue to prioritize efficiency and user experience, lithium-ion batteries are expected to remain the preferred choice for consumers looking for reliable electric mobility solutions.

Lead-acid:

Lead-acid batteries have been a traditional choice for electric scooters due to their initial low cost and established technology. While they are heavier and offer lower energy density compared to lithium-ion batteries, they continue to appeal to budget-conscious consumers who prioritize affordability over performance. Lead-acid batteries are often utilized in lower-end models and are favored for short-distance travel where weight and range limitations are less critical. However, the growing shift towards more efficient and lightweight alternatives is leading to a decline in the popularity of lead-acid batteries in the electric scooters market. Despite this, they remain a viable option for specific applications and user segments, particularly where cost is a dominant factor.

Nickel-based:

Nickel-based batteries, including nickel-cadmium (NiCd) and nickel-metal hydride (NiMH) batteries, have carved out a niche in specific applications within the electric scooters market. These batteries are known for their robustness and ability to perform well in varying temperatures, making them suitable for diverse environments. While nickel-based batteries provide decent energy density and cycle life, they face stiff competition from lithium-ion batteries that offer better performance characteristics. These batteries are more commonly found in older electric scooter models or budget-friendly options, appealing to consumers who prioritize reliability over cutting-edge technology. As manufacturers focus on optimizing performance and energy efficiency, the role of nickel-based batteries in the electric scooters market is likely to diminish in favor of more advanced solutions.

Solid-state:

Solid-state batteries are emerging as a cutting-edge technology in the electric scooters market, promising significant advantages over traditional lithium-ion and lead-acid batteries. These batteries use a solid electrolyte, which enhances safety by reducing the risk of flammability and thermal runaway. Additionally, solid-state batteries offer higher energy densities, potentially allowing electric scooters to achieve greater ranges on a single charge. Their compact design and lightweight nature make them ideal for integration into various electric scooter models. As ongoing research and development efforts aim to overcome the challenges of manufacturing and cost, solid-state batteries are anticipated to play a transformative role in the future of electric mobility, positioning them as a key focus for manufacturers looking to innovate and differentiate their products in this competitive market.

By Region

The North American electric scooters market is experiencing robust growth, fueled by increasing awareness of environmental issues and a shifting consumer preference toward sustainable transportation options. With a rising number of urban dwellers seeking convenient commuting solutions, electric scooters are becoming an integral part of the transportation landscape. The region is also witnessing the emergence of e-scooter-sharing programs in major cities, further enhancing their accessibility. The market is projected to grow at a CAGR of 8.5%, driven by advancements in technology and supportive government policies aimed at promoting electric mobility. Moreover, the integration of smart features such as GPS tracking and mobile apps appeals to tech-savvy consumers, contributing to the increasing adoption of electric scooters.

In Europe, the electric scooters market is soaring, attributed to stringent regulations geared towards reducing carbon emissions and promoting sustainable urban transportation. Countries across the region are implementing incentives and subsidies to encourage the adoption of electric vehicles, including scooters. The market is anticipated to experience a steady growth rate, bolstered by investments in charging infrastructure and the proliferation of e-scooter-sharing schemes in cities like Paris and Berlin. Simultaneously, the rising popularity of micromobility solutions among younger demographics is expected to further drive demand. As electric scooters offer a convenient and environmentally friendly alternative to traditional commuting methods, Europe is likely to remain at the forefront of market growth for the foreseeable future.

Opportunities

The electric scooters market is poised to capitalize on a multitude of opportunities arising from evolving consumer preferences and advancements in technology. The growing trend of urbanization and the increasing number of congested city environments have created a pressing demand for efficient and sustainable modes of transportation. Electric scooters present a practical solution for reducing traffic congestion and pollution, making them an attractive option for city planners and policymakers. Moreover, the rise of the gig economy presents additional opportunities for electric scooters in delivery services and rideshare applications, where speed and flexibility are essential. As companies recognize the potential of integrating electric scooters into their operations, partnerships and collaborations with scooter manufacturers are likely to sprout, further boosting market growth.

Furthermore, technological advancements present a wealth of opportunities for the electric scooters market. Innovations in battery technology, such as the development of solid-state batteries, promise enhanced performance, longer ranges, and shorter charging times. These advancements can greatly improve user experience and foster consumer confidence in electric scooters as viable transportation solutions. Additionally, the integration of smart features such as IoT connectivity, mobile apps for tracking and maintenance, and enhanced safety features can attract a broader audience. As manufacturers explore new designs and functionalities, the electric scooters market is set to benefit from a surge in creativity and innovation, unlocking new possibilities for growth and expansion.

Threats

Despite the promising growth outlook for the electric scooters market, several threats could potentially hinder its progress. Competition from alternative forms of transportation, such as traditional bicycles, public transit, and ride-sharing services, poses a significant challenge to electric scooter adoption. As urban areas strive to enhance their public transportation systems, consumers may opt for these alternatives over purchasing electric scooters, impacting overall market growth. Moreover, the presence of established automotive manufacturers venturing into the electric mobility space may intensify competition, leading to price wars and possibly compromising quality standards. Additionally, concerns regarding safety, including accidents, theft, and regulatory compliance, can deter potential users from embracing electric scooters as their primary mode of transport.

Furthermore, the electric scooters market faces regulatory hurdles that could pose restraining factors to growth. Different regions have varying laws regarding the use of electric scooters on public roads, which can create confusion and limit their accessibility. Inconsistent regulations can hinder market expansion, as manufacturers may face challenges in meeting diverse compliance requirements. Additionally, there may be concerns regarding battery disposal and recycling that could affect perceptions of electric scooters as an eco-friendly transportation option. As the market continues to evolve, addressing these regulatory challenges will be critical to ensuring the sustained growth and acceptance of electric scooters in urban environments.

Competitor Outlook

• Xiaomi Corporation
• Segway-Ninebot
• Razor USA, LLC
• Bird Rides, Inc.
• LimeBike
• Super Soco
• Unagi Scooters
• Inokim
• Boosted Inc.
• GoTrax
• E-Twow
• Kugoo
• Hero Electric
• Yamaha Motor Co., Ltd.
• Vespa Elettrica

The competitive landscape of the electric scooters market is characterized by a diverse array of players, ranging from established automotive manufacturers to innovative startups specializing in electric mobility solutions. Market participants are increasingly investing in research and development to enhance product offerings and remain competitive in an evolving industry. The growing emphasis on sustainability and eco-friendliness is prompting companies to focus on creating high-performance electric scooters that align with consumer expectations and government regulations. As a result, many manufacturers are working on integrating advanced technologies and smart features into their products to differentiate themselves in the market.

Key companies such as Xiaomi Corporation and Segway-Ninebot have made significant strides in the electric scooters market, leveraging their strong brand recognition and extensive distribution networks to capture market shares. Xiaomi, for instance, is known for its cutting-edge technology and competitive pricing, making its electric scooters accessible to a broader audience. Segway-Ninebot, on the other hand, has established itself as a leader in the personal mobility sector, offering a wide range of electric scooters and promoting the adoption of shared mobility solutions through partnerships with cities worldwide. These companies exemplify the trend of technological innovation and service diversification that is reshaping the electric scooters market.

Other players, including Bird Rides and LimeBike, focus on the shared mobility aspect of electric scooters, capitalizing on the growing demand for e-scooter rental services in urban areas. These companies have played a pivotal role in popularizing electric scooters as a convenient transportation option, often collaborating with local governments to establish e-scooter-sharing programs. As the gig economy continues to expand, these businesses are poised to leverage their operational experience and technology to capture an increasing share of the market. Overall, the competitive dynamics in the electric scooters industry underscore the importance of innovation, sustainability, and adaptability in meeting consumer needs and navigating regulatory landscapes.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Kugoo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 E-Twow
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 GoTrax
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Inokim
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 LimeBike
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Super Soco
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Boosted Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Hero Electric
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Razor USA, LLC
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Segway-Ninebot
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Unagi Scooters
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Vespa Elettrica
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Bird Rides, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Xiaomi Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Yamaha Motor Co., Ltd.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Scooters Sales Market, By Application
    • 6.1.1 Personal
    • 6.1.2 Commercial
  • 6.2 Electric Scooters Sales Market, By Battery Type
    • 6.2.1 Lithium-ion
    • 6.2.2 Lead-acid
    • 6.2.3 Nickel-based
    • 6.2.4 Solid-state
  • 6.3 Electric Scooters Sales Market, By Distribution Channel
    • 6.3.1 Online Retail
    • 6.3.2 Offline Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Electric Scooters Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Scooters Sales market is categorized based on

By Application

• Personal
• Commercial

By Distribution Channel

• Online Retail
• Offline Retail

By Battery Type

• Lithium-ion
• Lead-acid
• Nickel-based
• Solid-state

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Xiaomi Corporation
• Segway-Ninebot
• Razor USA, LLC
• Bird Rides, Inc.
• LimeBike
• Super Soco
• Unagi Scooters
• Inokim
• Boosted Inc.
• GoTrax
• E-Twow
• Kugoo
• Hero Electric
• Yamaha Motor Co., Ltd.
• Vespa Elettrica