Electric Pallet Jack Truck

Electric Pallet Jack Truck Market Outlook

The global electric pallet jack truck market is projected to reach approximately USD 6.5 billion by 2035, exhibiting a compound annual growth rate (CAGR) of about 7% during the forecast period of 2025 to 2035. This growth is attributed to the increasing automation in warehouses and manufacturing units, as companies strive to improve operational efficiency and reduce labor costs. As e-commerce continues to expand, the demand for electric pallet jacks is expected to rise significantly due to their ability to facilitate fast and efficient movement of goods. Additionally, rising concerns about workplace safety and ergonomics are driving businesses to adopt electric pallet trucks, which help minimize worker fatigue and the risk of injury. Technological advancements, such as the integration of IoT features in electric pallet jacks, are further contributing to market growth.

Growth Factor of the Market

The electric pallet jack truck market is experiencing robust growth, driven by several key factors. Firstly, the persistent rise in e-commerce activity has necessitated more efficient material handling solutions. The demand for quick turnover of inventory and fast shipping times is leading warehouses to invest in electric pallet jacks for their speed and ease of use. Secondly, a significant push towards sustainable operations is encouraging businesses to adopt electric equipment to replace traditional gas-powered alternatives, aligning with environmental sustainability goals. Additionally, the increasing investment in infrastructure and logistics capabilities in emerging economies also plays a pivotal role in enhancing market potential. Moreover, the ongoing trend of warehouse automation, coupled with advancements in battery technology, has made electric pallet jacks more viable and attractive for businesses aiming to enhance productivity. Lastly, the growing emphasis on health and safety regulations is making electric pallet jacks a preferred choice due to their ergonomic design, which reduces physical strain on workers.

Key Highlights of the Market

• The market is expected to grow at a CAGR of 7% from 2025 to 2035.
• North America holds the largest share of the electric pallet jack truck market.
• There is a significant rise in demand for automated material handling equipment.
• The rise of e-commerce is driving the need for efficient logistics solutions.
• Battery advancements are enhancing the efficiency and lifespan of electric pallet jacks.

By Product Type

Rider Type:

The rider type electric pallet jack truck is designed for operators to ride along while steering and controlling the truck. This type is particularly beneficial in high-throughput environments where speed and efficiency are paramount. Riders can quickly navigate through narrow aisles and maneuver around corners, making these trucks ideal for warehouses that prioritize agility. With their ergonomic design and powered lifting capabilities, rider type jacks can handle heavier loads, thereby increasing productivity. Additionally, the operator's elevated position allows for better visibility and control while performing tasks such as stacking and retrieving goods. As a result, the rider type electric pallet jack is gaining popularity in sectors like retail and distribution, where time-sensitive operations are critical.

Walkie Type:

Walkie type electric pallet jacks are designed for operators to walk behind while controlling the unit. These models are typically more compact and are particularly suitable for operating in confined spaces or smaller warehouses. They are lightweight and easy to maneuver, making them ideal for quick loading and unloading tasks. Walkie type electric pallet jacks are often utilized in retail environments where frequent repositioning of merchandise is necessary. Although they may not carry as much weight as rider type jacks, walkie types offer a balance of efficiency and ease of use, making them a favored choice for smaller-scale operations.

Tow Type:

Tow type electric pallet jacks are specialized for towing loads behind them, typically used for moving multiple pallets at once or transporting goods across warehouse floors. This type is particularly suitable for environments where consolidated loads need to be moved efficiently, such as manufacturing facilities and distribution centers. The tow type pallet jacks are equipped with a robust towing hitch and enhanced power systems, allowing them to handle substantial loads. They contribute significantly to improving operational flow by transporting multiple products simultaneously, thus reducing the number of trips needed in a busy warehouse setting.

Counterbalanced Type:

Counterbalanced electric pallet jacks are designed with a counterweight to balance the load, allowing for stability even when transporting heavy items. This type of electric pallet jack offers greater maneuverability, particularly in tight spaces, which is crucial for businesses that rely on precision in handling goods. The design enables these jacks to lift loads high enough to stack onto shelving or other elevated surfaces. Counterbalanced models are especially common in manufacturing and warehouse operations that require flexibility in load management, as they can adapt to various pallet sizes and weights efficiently.

Straddle Type:

Straddle type electric pallet jacks feature a distinctive design that allows them to straddle the load, providing enhanced stability and support. This type is particularly beneficial for handling wider loads or when dealing with pallets that have a lower profile. The straddle design enables operators to easily lift and transport pallets without the need for extensive maneuvering, making it an ideal option in situations where space is constrained. Commonly used in manufacturing facilities and warehouses, straddle type jacks improve efficiency by facilitating smoother operations, especially in environments with heavy or awkwardly shaped loads.

By Application

Warehousing:

In the warehousing sector, electric pallet jack trucks play a pivotal role in the efficient movement and management of inventory. They facilitate quick loading and unloading of goods, enabling warehouses to maintain high operational throughput. With the continued growth of e-commerce and the need for efficient inventory management, the demand for electric pallet jacks in warehouses is expected to rise significantly. These trucks help reduce labor costs and enhance safety by minimizing manual handling of heavy loads, thus preventing workplace injuries. The capability to navigate narrow aisles and workspaces further enhances their value in modern warehousing operations.

Manufacturing:

In manufacturing environments, electric pallet jack trucks are essential for moving raw materials and finished products throughout the facility. They support lean manufacturing practices by enabling the efficient flow of materials, thereby reducing bottlenecks and downtime. The ability of electric pallet jacks to handle heavy loads while being operated by a single worker contributes to increased productivity levels. Furthermore, the ergonomic features of these trucks help minimize strain on workers, promoting a safer and more efficient working environment. As manufacturers increasingly focus on automation and optimizing their supply chain processes, electric pallet jacks are becoming indispensable tools in their operational arsenal.

Retail:

In the retail sector, electric pallet jack trucks are crucial for managing inventory and facilitating quick restocking of shelves. Retail environments often require rapid movement of products, especially during peak shopping seasons. Electric pallet jacks help retailers streamline their supply chain processes, allowing for faster delivery and improved customer satisfaction. Their compact design allows them to maneuver easily through aisles, making them suitable for both large supermarkets and smaller retail outlets. The adoption of electric pallet jacks in retail is expected to increase as businesses continue to seek efficiency and cost-effectiveness in their operations.

Logistics:

The logistics industry relies heavily on electric pallet jack trucks for the efficient movement of goods across various supply chain stages. These vehicles help streamline the handling of products at distribution centers, enhancing the speed and efficiency of loading and unloading processes. With the increasing demand for quick deliveries and the rise of last-mile logistics, electric pallet jacks are becoming essential tools for logistics providers. They contribute to reducing the time taken for warehousing operations and ensure that goods are handled safely and efficiently. As logistics operations continue to evolve, the role of electric pallet jacks is expected to expand significantly.

Others:

Other applications of electric pallet jack trucks can be found in sectors such as food and beverage, pharmaceuticals, and healthcare. These industries often require specific handling of goods, and electric pallet jacks provide the versatility needed to adapt to various operational demands. For example, in the food and beverage sector, electric pallet jacks can be used to transport perishable goods, where hygiene and safety are paramount. Similarly, in pharmaceuticals and healthcare, electric pallet jacks enable the careful handling of sensitive products, ensuring compliance with strict regulatory standards. The adaptability of electric pallet jacks across various sectors is a key driver of market growth.

By Distribution Channel

Direct Sales:

Direct sales of electric pallet jack trucks allow manufacturers to establish a direct relationship with customers, providing them with tailored solutions to meet specific operational needs. This distribution channel often includes comprehensive after-sales service and support, which enhances customer satisfaction and loyalty. Direct sales can also offer competitive pricing structures, enabling customers to obtain equipment that fits within their budget while maximizing value. The capability to customize orders and configurations based on individual requirements makes direct sales a preferred option for large enterprises with unique handling needs.

Indirect Sales:

Indirect sales of electric pallet jack trucks typically involve distributors and resellers who offer a wide range of material handling equipment to customers. This channel provides businesses with access to various brands and model options, allowing them to compare features and pricing more effectively. Indirect sales can significantly enhance market reach, especially in regions where manufacturers may not have a direct presence. The distributors often provide additional services, such as maintenance and parts sourcing, which can be attractive to buyers who prefer convenience and localized support. This distribution method is particularly advantageous for small and medium-sized enterprises looking for a diverse selection of products.

By Load Capacity

Below 3,000 lbs:

Electric pallet jack trucks with a load capacity of below 3,000 lbs are primarily used in environments where lighter loads are frequently handled. These models are ideal for retail applications, warehouse settings, or small manufacturing facilities where agility and maneuverability are essential. The lightweight design makes these pallet jacks easy to operate, allowing workers to effectively move products without the need for excessive physical exertion. As such, they are particularly beneficial in retail environments where quick restocking is necessary, contributing to improved operational efficiency.

3,000-6,000 lbs:

Pallet jacks that can handle loads in the range of 3,000 to 6,000 lbs are among the most commonly used models in various industries. They strike a balance between capacity and maneuverability, making them suitable for warehouse operations and logistics companies. These trucks can effectively manage medium-weight products, facilitating the quick movement of goods within facilities. Their versatility allows them to be used across different applications, from manufacturing to retail, enhancing their overall market appeal. The robustness of models in this weight class contributes to their prevalence in the electric pallet jack market.

6,000-9,000 lbs:

Electric pallet jack trucks with a load capacity of 6,000 to 9,000 lbs are designed for heavier applications, primarily used in manufacturing and distribution centers. These models are equipped with powerful motors and advanced lifting systems to handle substantial weights effectively. Their enhanced stability and durability make them ideal for demanding environments where heavy loads are a common occurrence. The ability to transport larger pallets without compromising efficiency is critical in sectors that rely on heavy materials, thereby driving the demand for these electric pallet jacks.

9,000-12,000 lbs:

Pallet jacks capable of handling loads between 9,000 and 12,000 lbs are often utilized in specialized industrial applications, such as heavy manufacturing and construction. These models are engineered to provide maximum lifting power and stability, ensuring safe handling of extremely heavy goods. The design of these electric pallet jacks includes robust components that can withstand rigorous usage over extended periods. Their capacity to manage such heavyweight pallets makes them indispensable in sectors where efficiency in moving large items is crucial for operational success.

Above 12,000 lbs:

Electric pallet jack trucks that can support loads above 12,000 lbs are specifically designed for extremely heavy-duty applications. These pallet jacks are predominantly used in industries such as mining, steel manufacturing, and large-scale logistics. The engineering behind these models ensures that they can safely lift and transport very heavy materials while maintaining balance and control. The need for such high-capacity electric pallet jacks is growing as industries continue to evolve and require equipment capable of handling more significant loads efficiently. Their specialized design and technological advancements further enhance their performance in demanding settings.

By Region

The electric pallet jack truck market is experiencing geographic diversity in its growth patterns, particularly in regions like North America and Europe. North America, being a hub for e-commerce and advanced manufacturing, holds a substantial market share, driven by the increasing automation in logistics and warehousing. The region is anticipated to witness a CAGR of around 6.5% over the forecast period, fueled by investments in modernizing supply chain infrastructure. Meanwhile, Europe is also showcasing significant growth, with an emphasis on sustainable operations and the integration of electric vehicles in material handling, aligning with the European Union's sustainability agenda. The continuous push towards reducing carbon footprints is expected to drive further adoption of electric pallet jacks across various industries.

In the Asia Pacific region, the electric pallet jack truck market is rapidly expanding, primarily due to the burgeoning manufacturing sector and the increasing adoption of automation technologies. Countries like China and India are at the forefront of this growth, driven by their large populations and expanding industrial bases. The demand for efficient material handling solutions in logistics and warehousing is further propelling the market in this region. As urbanization and infrastructure development continue to rise, the Asia Pacific market is expected to outperform others with a projected CAGR of 8% during the forecast period. This growth trajectory reflects not only the rising demand for efficiency but also the increasing focus on safety and ergonomics in material handling operations.

Opportunities

The electric pallet jack truck market presents numerous opportunities for industry stakeholders, particularly as automation in logistics and warehousing continues to gain traction. As businesses strive to enhance operational efficiency, the demand for electric pallet jacks that can streamline processes will rise. Companies can capitalize on this trend by innovating and introducing technologically advanced electric pallet jacks that incorporate features like IoT connectivity, allowing for real-time monitoring and management of equipment. This technological advancement can significantly enhance productivity and reduce downtime, providing a competitive edge in the market. Furthermore, as sustainability becomes a more pressing concern for businesses worldwide, the shift toward electric equipment over traditional fuel-powered alternatives creates a ripe opportunity for manufacturers to promote their electric pallet jacks as eco-friendly solutions.

Another opportunity lies in the ongoing expansion of e-commerce, which necessitates the development of efficient supply chain solutions and improved logistics capabilities. As e-commerce companies seek to enhance their warehousing and distribution operations, electric pallet jacks are becoming increasingly vital in facilitating quick order fulfillment. Moreover, the rise in small and medium-sized enterprises (SMEs) entering the market provides a growing customer base for electric pallet jacks, particularly those that seek to optimize their operations without substantial investments in heavy machinery. Manufacturers can also explore partnerships and collaborations with logistics firms to develop specialized electric pallet jacks tailored to meet specific industry needs, further unlocking growth potential in the market.

Threats

Despite the promising growth outlook, the electric pallet jack truck market faces several threats that could impact its trajectory. One significant concern is the increasing competition from alternative material handling solutions, such as manual pallet jacks and automated guided vehicles (AGVs). As companies explore various options to enhance efficiency and reduce costs, the preference for these alternatives might hinder the growth of electric pallet jacks. Additionally, fluctuations in raw material prices can affect production costs for manufacturers, resulting in price increases that could deter potential customers. Furthermore, supply chain disruptions may arise due to regulatory changes, geopolitical tensions, or global events like pandemics, which can adversely impact market stability and growth.

Moreover, the rapid pace of technological advancements poses a challenge for manufacturers to keep up with evolving industry standards and consumer expectations. Companies that fail to innovate or adapt to new technologies risk losing market share to more agile competitors. Additionally, there is a growing concern regarding the availability of trained personnel to operate and maintain electric pallet jacks. As automation increases, the demand for skilled workers who can manage sophisticated equipment may outstrip supply, leading to operational challenges for businesses. Addressing these threats requires a proactive approach from industry stakeholders to stay competitive in a rapidly changing market landscape.

Competitor Outlook

• Crown Equipment Corporation
• Toyota Material Handling
• Hyster-Yale Materials Handling, Inc.
• Clark Material Handling Company
• Jungheinrich AG
• Kion Group AG
• Mitsubishi Logisnext Co., Ltd.
• Doosan Industrial Vehicle
• Nilkamal Limited
• Raymond Corporation
• Anhui Heli Co., Ltd.
• UniCarriers Americas Corporation
• Yale Materials Handling Corporation
• Paletrans LLC
• Hangcha Group Co., Ltd.

The competitive landscape of the electric pallet jack truck market is characterized by a mix of established players and emerging manufacturers, all vying for market share. Key players such as Crown Equipment Corporation, Toyota Material Handling, and Hyster-Yale Materials Handling, Inc. dominate the space, leveraging their extensive product portfolios and strong brand recognition. These companies are investing heavily in research and development to innovate and improve their electric pallet jack offerings, focusing on enhancing efficiency, safety, and user experience. As the demand for automated material handling solutions rises, these dominant players are well-positioned to capture a larger market share by aligning their products with the latest technological advancements and industry trends.

In addition to the established players, several emerging companies are entering the electric pallet jack market, focusing on niche applications and customer-specific needs. These players are often characterized by their agility and ability to quickly adapt to changing market dynamics, presenting a challenge to larger competitors. Companies like Nilkamal Limited and Anhui Heli Co., Ltd. are gaining traction in various regions by offering tailored solutions and competitive pricing structures. The rise of e-commerce has also encouraged new entrants to develop innovative electric pallet jacks that cater specifically to the logistics and warehousing sectors, further intensifying competition.

Moreover, strategic collaborations, partnerships, and mergers and acquisitions are becoming increasingly common as companies seek to enhance their competitive edge in the electric pallet jack market. Such alliances enable firms to combine their strengths, pool resources, and expand their market reach. For instance, companies may partner with technology providers to integrate advanced features such as IoT connectivity and automation into their electric pallet jacks, addressing the growing demand for smarter material handling solutions. By fostering innovation and collaboration, key players can position themselves effectively in this dynamic market landscape and cater to the evolving needs of their customers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Kion Group AG
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Paletrans LLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Jungheinrich AG
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Nilkamal Limited
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Raymond Corporation
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Anhui Heli Co., Ltd.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Hangcha Group Co., Ltd.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Toyota Material Handling
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Doosan Industrial Vehicle
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Crown Equipment Corporation
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Mitsubishi Logisnext Co., Ltd.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Clark Material Handling Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 UniCarriers Americas Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Yale Materials Handling Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Hyster-Yale Materials Handling, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Pallet Jack Truck Market, By Application
    • 6.1.1 Warehousing
    • 6.1.2 Manufacturing
    • 6.1.3 Retail
    • 6.1.4 Logistics
    • 6.1.5 Others
  • 6.2 Electric Pallet Jack Truck Market, By Product Type
    • 6.2.1 Rider Type
    • 6.2.2 Walkie Type
    • 6.2.3 Tow Type
    • 6.2.4 Counterbalanced Type
    • 6.2.5 Straddle Type
  • 6.3 Electric Pallet Jack Truck Market, By Load Capacity
    • 6.3.1 Below 3
    • 6.3.2 000 lbs
    • 6.3.3 3
    • 6.3.4 000-6
    • 6.3.5 000 lbs
    • 6.3.6 6
    • 6.3.7 000-9
    • 6.3.8 000 lbs
    • 6.3.9 9
    • 6.3.10 000-12
    • 6.3.11 000 lbs
    • 6.3.12 Above 12
    • 6.3.13 000 lbs
  • 6.4 Electric Pallet Jack Truck Market, By Distribution Channel
    • 6.4.1 Direct Sales
    • 6.4.2 Indirect Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Electric Pallet Jack Truck Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Pallet Jack Truck market is categorized based on

By Product Type

• Rider Type
• Walkie Type
• Tow Type
• Counterbalanced Type
• Straddle Type

By Application

• Warehousing
• Manufacturing
• Retail
• Logistics
• Others

By Distribution Channel

• Direct Sales
• Indirect Sales

By Load Capacity

• Below 3
• 000 lbs
• 3
• 000-6
• 000 lbs
• 6
• 000-9
• 000 lbs
• 9
• 000-12
• 000 lbs
• Above 12
• 000 lbs

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Crown Equipment Corporation
• Toyota Material Handling
• Hyster-Yale Materials Handling, Inc.
• Clark Material Handling Company
• Jungheinrich AG
• Kion Group AG
• Mitsubishi Logisnext Co., Ltd.
• Doosan Industrial Vehicle
• Nilkamal Limited
• Raymond Corporation
• Anhui Heli Co., Ltd.
• UniCarriers Americas Corporation
• Yale Materials Handling Corporation
• Paletrans LLC
• Hangcha Group Co., Ltd.