Electric Overblankets

Electric Overblankets Market Outlook

The global electric overblankets market is projected to reach approximately USD 1.2 billion by 2035, growing at a CAGR of around 6.5% during the forecast period from 2025 to 2035. This growth is primarily being driven by increasing consumer awareness regarding energy-efficient heating solutions, the growing prevalence of cold weather conditions, and the rising demand for smart home textiles. Additionally, technological innovations leading to enhanced safety features in electric overblankets are further fueling market growth. The increasing trend of online shopping for household products is also contributing significantly to the market size expansion, as consumers seek convenience and variety in their purchasing options. Furthermore, the rising disposable income across various regions is enabling consumers to invest in quality heating products, thereby boosting sales in the electric overblankets sector.

Growth Factor of the Market

Several factors are propelling the growth of the electric overblankets market. The primary factor is the growing trend of energy efficiency, with consumers increasingly seeking products that provide warmth without high energy costs. Electric overblankets are designed to use significantly less electricity than traditional heating methods, making them an appealing choice for environmentally conscious consumers. Additionally, the rising awareness regarding health benefits, such as pain relief and enhanced sleep quality, associated with the use of electric blankets is encouraging adoption. The continual advancements in product technology — including features such as automatic shut-off, adjustable heat settings, and washable fabrics — are making electric overblankets more user-friendly and attractive to a broader audience. Moreover, as more households shift towards smart home products, the integration of electric overblankets with smart home systems is expected to further enhance their appeal. Finally, the increasing demand for comfort and luxury in everyday items is driving consumers to invest in high-quality electric overblankets, thereby expanding the market.

Key Highlights of the Market

• The electric overblankets market is projected to reach USD 1.2 billion by 2035.
• Expected CAGR of 6.5% during the forecast period from 2025 to 2035.
• The product type segment is led by underblankets, which dominate due to their practical design and ease of use.
• Residential applications account for a significant share of the market, driven by increasing household comfort requirements.
• Online retail channels are witnessing rapid growth, making it easier for consumers to access a variety of electric overblankets.

By Product Type

Underblanket:

Underblankets are designed to be placed beneath normal bedding and are among the most popular types of electric overblankets. They offer targeted warmth by insulating the body heat and reducing energy consumption, which is appealing to environmentally conscious consumers. Consumers appreciate underblankets for their ability to provide layered warmth, ensuring a cozy sleeping environment. In addition, many models come with adjustable heat settings and safety features such as overheat protection, enhancing their usability and safety profile. The market for underblankets is steadily growing, driven by increasing consumer demand for energy-efficient heating solutions and rising awareness of health benefits associated with better sleep quality.

Overblanket:

Overblankets are designed to be laid on top of the bedding, providing warmth directly to the user. They are typically thicker than underblankets, offering a plush feel that many consumers find cozy and luxurious. This type has gained popularity due to its flexibility; it can be used during cold nights or on chilly evenings while lounging on the sofa. The convenience of using overblankets for quick warmth without the need for additional bedding makes them a favorite among consumers. Features such as multiple heat settings, machine-washable fabrics, and lightweight designs have increased their appeal, contributing to the growing sales in this product category.

Electric Mattress Topper:

Electric mattress toppers serve as heated layers that can be placed on top of an existing mattress to enhance comfort and warmth. They are favored for their ability to improve sleep quality by providing consistent warmth throughout the night. Many models offer adjustable heat controls that allow users to set their desired temperature, catering to individual preferences. This product type is especially popular among those who experience cold feet or suffer from conditions like arthritis, as the heat can provide therapeutic relief. The increasing focus on sleep improvement technologies and wellness products is driving the growth of electric mattress toppers, making them an essential asset for enhancing overall sleep quality.

Electric Duvet:

Electric duvets are designed to offer a combination of warmth and comfort, featuring internal heating elements that distribute heat evenly across the duvet. They are especially popular in colder climates where extra warmth is necessary during the winter months. The convenience of electric duvets, as they can be easily set to desired temperatures and often feature removable covers for easy washing, makes them a practical choice for consumers. The market for electric duvets is expanding as more consumers seek out innovative bedding solutions that enhance comfort and promote better sleep, driving further adoption of this product type.

By Application

Residential:

The residential segment dominates the electric overblankets market, accounting for a substantial share of total sales. Increasing consumer focus on home comfort and energy efficiency drives the demand for electric blankets in households. Consumers are increasingly looking for products that provide warmth during cold seasons while minimizing energy consumption, making electric overblankets an ideal solution. Furthermore, the incorporation of features like adjustable heat settings and safety mechanisms makes these products more appealing to families. Additionally, as home improvement and wellness trends continue to surge, the residential market for electric overblankets is expected to witness considerable growth.

Commercial:

The commercial application of electric overblankets is gaining traction, with hotels, spas, and wellness centers increasingly adopting these products to enhance guest comfort. In the hospitality industry, offering electric blankets can significantly improve customer experience during colder months, leading to higher satisfaction rates. Commercial establishments often seek to provide not just comfort but also luxury, and electric blankets fit this niche perfectly. Moreover, as the trend of wellness tourism grows, businesses that focus on providing relaxation and comfort are likely to invest in electric overblankets. This segment is projected to grow as more businesses recognize the benefits of offering heated bedding solutions to their customers.

By Distribution Channel

Online Retail:

The online retail segment for electric overblankets has experienced significant growth in recent years, primarily driven by the increasing trend of e-commerce. Consumers appreciate the convenience of shopping from home, allowing them to compare products, read reviews, and find the best deals without the constraints of traditional shopping. Online platforms often offer a wider range of products, including various brands and models that may not be available in physical stores. Additionally, attractive discounts and promotional offers can further entice consumers to purchase electric overblankets online. This trend is expected to continue, with more consumers opting for online retail channels for their home and personal needs.

Offline Retail:

Despite the rise of online shopping, offline retail continues to hold a significant share of the electric overblankets market. Physical stores provide consumers the advantage of touching and feeling the product before making a purchase, allowing them to assess comfort and material quality firsthand. Retail chains that specialize in home goods, electronics, and department stores often carry a variety of electric overblankets, catering to consumers who prefer the traditional shopping experience. Additionally, sales promotions and in-store demonstrations can attract consumers to make immediate purchases, solidifying the importance of offline retail in this market. The offline retail segment is expected to remain relevant, particularly among older demographics who may be less inclined to shop online.

By Material Type

Polyester:

Polyester is one of the most commonly used materials for electric overblankets due to its durability, affordability, and excellent heat retention properties. Its lightweight nature makes polyester electric blankets easy to handle and maintain, appealing to a broad range of consumers. Additionally, polyester is known for its resistance to wrinkles and shrinkage, ensuring that blankets maintain their appearance and functionality over time. The ease of washing polyester fabrics also increases consumer preference for this material, as many models are machine washable. As a result, the polyester segment is expected to witness steady growth within the electric overblankets market.

Cotton:

Cotton electric overblankets are sought after for their natural feel and breathability, providing comfort during use. Cotton is hypoallergenic, making it an ideal choice for consumers with sensitive skin or allergies. Additionally, cotton’s ability to wick moisture away enhances the user experience, ensuring that the blanket remains comfortable during prolonged use. Although cotton electric blankets may be slightly more expensive than polyester alternatives, many consumers are willing to invest in cotton for the added comfort and quality. The cotton segment of the electric overblankets market is anticipated to grow as consumer preferences shift towards natural fibers.

Microfiber:

Microfiber is increasingly popular in electric overblankets due to its softness and luxurious feel. Microfiber blankets are lightweight, making them easy to transport and use, and they offer excellent heat retention qualities. The material is also highly resistant to stains and easy to clean, which is a significant advantage for busy households. Additionally, the synthetic nature of microfiber allows for various colors and patterns, appealing to consumers looking for aesthetically pleasing bedding options. The versatility and appealing qualities of microfiber ensure that this segment will continue to garner attention in the electric overblankets market.

Flannel:

Flannel electric overblankets are known for their comforting warmth and cozy texture, making them a popular choice during the colder months. The brushed surface of flannel fabric creates a soft and plush feel that many consumers find appealing, making it an ideal option for those seeking extra comfort while they sleep. Flannel blankets also offer excellent thermal insulation, keeping users warm without excessive bulk. As consumer preferences increasingly lean towards comfort and warmth, the demand for flannel electric overblankets is expected to rise, contributing positively to the overall market growth.

Wool:

Wool electric overblankets are favored for their natural insulating properties, which keep warmth in while allowing breathability. Wool is also highly durable and can withstand wear and tear, making it a long-lasting investment for consumers. Furthermore, wool is naturally moisture-wicking and resistant to odors, adding to its appeal when used in bedding products. Although wool tends to be more expensive than synthetic materials, many consumers are willing to pay a premium for the comfort and benefits it offers. The wool segment is poised to grow steadily as more households recognize the advantages of using natural materials in their bedding.

By Region

North America is currently the largest market for electric overblankets, accounting for approximately 35% of the global market share in 2023. The demand in this region is primarily driven by the colder climate in many areas, where residents seek efficient and effective heating solutions. Additionally, the growing trend of online shopping and increased awareness regarding the benefits of electric overblankets are propelling market growth. The North American electric overblankets market is expected to witness a CAGR of 5.8% during the forecast period, driven by increasing disposable incomes and a shift towards premium home goods. Consumers in this region are also more inclined to invest in products that enhance comfort and well-being.

Europe follows closely as the second-largest market, with a share of around 30% in 2023. Similar to North America, the European market is driven by colder temperatures and a strong consumer preference for home comfort products. The demand for electric overblankets is significant in countries with harsh winter climates, such as Germany, France, and the UK. Additionally, increasing consumer awareness regarding the energy efficiency and cost savings associated with electric overblankets is contributing to market growth in this region. The European market is anticipated to grow at a CAGR of 6.1% over the forecast period as consumers continue to focus on energy-efficient solutions to combat rising energy costs.

Opportunities

The electric overblankets market is poised to explore substantial growth opportunities in the coming years, primarily driven by advancements in technology and innovations in product design. As manufacturers increasingly incorporate smart technology features, such as remote heating control through mobile applications, there is a potential to attract a more tech-savvy consumer base. These innovations can significantly enhance user convenience and safety, allowing consumers to manage their electric blankets more effectively. Moreover, the integration of sustainable materials and eco-friendly production processes is gaining traction among environmentally conscious consumers. This shift towards sustainability presents an opportunity for companies to differentiate themselves in a crowded market by offering products that not only provide warmth but also align with consumers' values of sustainability and environmental responsibility.

Additionally, the growing trend of wellness and self-care presents a unique opportunity for electric overblankets, as consumers increasingly seek products that contribute to their overall well-being. Marketing electric overblankets as wellness-enhancing products can attract a broader audience. Collaborations with wellness brands or influencers could further increase product visibility and expand market reach. Furthermore, targeting specific demographics, such as the elderly population or individuals suffering from chronic pain, can create niche markets for electric overblankets that cater directly to their needs. As the market continues to evolve, companies that are able to adapt and innovate will find ample growth opportunities in the electric overblankets sector.

Threats

While the electric overblankets market is experiencing growth, it is not without its challenges and threats that could hinder progress. One of the primary threats is the presence of stringent regulations and safety standards governing electric blankets. Regulatory bodies often impose strict guidelines related to electrical safety, which can lead to increased production costs and complexity for manufacturers. Non-compliance with these regulations can result in product recalls, legal liabilities, and damage to brand reputation, which can significantly impact businesses adversely. Additionally, rising competition from alternative heating solutions, such as heated mattress pads and other electric heating devices, can create market saturation and pressure on profit margins for electric overblanket manufacturers.

Moreover, consumer concerns over safety, particularly regarding the potential risks associated with electric products, could pose a challenge to market growth. Reports of electrical malfunctions or fires associated with electric blankets can undermine consumer trust, leading to hesitation in purchasing these products. Addressing safety concerns through rigorous testing, quality assurance, and clear communication of safety features is essential for manufacturers to maintain consumer confidence. Furthermore, economic factors such as fluctuating raw material prices can affect production costs and ultimately impact pricing strategies, which may pose a challenge in maintaining competitiveness in the market.

Competitor Outlook

• Sunbeam Products, Inc.
• Biddeford Blankets LLC
• Chic Home
• Pure Warmth by Biddeford
• LUCID
• Beurer GmbH
• Thermophore
• Innocor Inc.
• Sleep Number Corporation
• Downlite
• Westpoint Home
• Micro Flannel
• Serta
• Comfort Revolution
• Zoned Comfort

The competitive landscape of the electric overblankets market is characterized by a mix of established brands and emerging players striving to gain market share. Prominent companies, such as Sunbeam Products, Inc. and Biddeford Blankets LLC, have established strong brand identities and extensive product portfolios that cater to diverse consumer preferences. These companies leverage advanced technology and innovative designs to enhance the safety and comfort features of their electric blankets, setting them apart from competitors. The ongoing focus on research and development allows these companies to stay ahead of market trends and introduce new products that meet evolving consumer demands.

Emerging players in the electric overblankets market, including start-ups and niche brands, are also making their mark by offering unique features and specialized products tailored to specific customer segments. For instance, companies like LUCID and Comfort Revolution focus on creating electric blankets that emphasize comfort and temperature regulation, appealing to consumers looking for high-quality sleep solutions. These brands often utilize sustainable materials and eco-friendly production processes to attract environmentally conscious consumers, thus tapping into a growing trend that resonates with modern shoppers. The competition is expected to intensify as both established and new players strive to innovate and differentiate their products in a crowded marketplace.

Key companies, such as Beurer GmbH and Serta, have ventured into international markets, thereby broadening their reach and capturing a larger customer base. These companies have expanded their operations across Europe and Asia Pacific, capitalizing on the increasing demand for energy-efficient heating solutions in those regions. Additionally, partnerships and collaborations with retail chains and e-commerce platforms have been instrumental in enhancing their distribution channels, making their products more accessible to consumers. As the electric overblankets market continues to evolve, companies that prioritize innovation, consumer engagement, and strategic partnerships are likely to thrive and gain a competitive advantage.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 LUCID
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Serta
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Downlite
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Chic Home
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Beurer GmbH
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Thermophore
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Innocor Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Micro Flannel
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Zoned Comfort
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Westpoint Home
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Comfort Revolution
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Biddeford Blankets LLC
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Sunbeam Products, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Pure Warmth by Biddeford
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Sleep Number Corporation
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Overblankets Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Electric Overblankets Market, By Product Type
    • 6.2.1 Underblanket
    • 6.2.2 Overblanket
    • 6.2.3 Electric Mattress Topper
    • 6.2.4 Electric Duvet
  • 6.3 Electric Overblankets Market, By Material Type
    • 6.3.1 Polyester
    • 6.3.2 Cotton
    • 6.3.3 Microfiber
    • 6.3.4 Flannel
    • 6.3.5 Wool
  • 6.4 Electric Overblankets Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Offline Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Electric Overblankets Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Overblankets market is categorized based on

By Product Type

• Underblanket
• Overblanket
• Electric Mattress Topper
• Electric Duvet

By Application

• Residential
• Commercial

By Distribution Channel

• Online Retail
• Offline Retail

By Material Type

• Polyester
• Cotton
• Microfiber
• Flannel
• Wool

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Sunbeam Products, Inc.
• Biddeford Blankets LLC
• Chic Home
• Pure Warmth by Biddeford
• LUCID
• Beurer GmbH
• Thermophore
• Innocor Inc.
• Sleep Number Corporation
• Downlite
• Westpoint Home
• Micro Flannel
• Serta
• Comfort Revolution
• Zoned Comfort