Electric Motorcycle and Scooter Sales

Electric Motorcycle and Scooter Sales Market Outlook

The global electric motorcycle and scooter sales market is projected to reach approximately USD 30 billion by 2035, with a robust compound annual growth rate (CAGR) of around 10% during the forecast period from 2025 to 2035. This growth is primarily driven by an increasing demand for eco-friendly and sustainable transportation solutions, coupled with government initiatives promoting electric vehicles to reduce air pollution and dependence on fossil fuels. Technological advancements in battery efficiency and performance, alongside a growing consumer shift towards urban mobility solutions, are further fueling the expansion of this market. The rising cost of oil and gas, along with the need for cost-effective commuting alternatives in densely populated cities, has propelled interest in electric motorcycles and scooters as viable transportation options. Additionally, increasing awareness about climate change and environmental sustainability is shaping consumer preferences towards electric mobility.

Growth Factor of the Market

The growth of the electric motorcycle and scooter sales market can be attributed to multiple factors, including the increasing adoption of electric vehicles driven by a global push for sustainable transportation solutions. Government incentives and subsidies aimed at promoting electric vehicle usage are significantly contributing to market growth, making electric motorcycles and scooters more accessible to the average consumer. Furthermore, advancements in battery technology, particularly the development of high-capacity lithium-ion batteries, have enhanced the performance and longevity of electric two-wheelers, resulting in increased consumer confidence. The urbanization trend, characterized by growing populations in cities, has amplified demand for efficient and compact modes of transport, making electric motorcycles and scooters an appealing solution. Moreover, the rising cost of fossil fuels and the need to reduce carbon emissions are accelerating the transition towards electric mobility, indicating a strong trajectory for growth in this sector.

Key Highlights of the Market

• Projected global market size of approximately USD 30 billion by 2035.
• Anticipated CAGR of around 10% from 2025 to 2035.
• Heightened government support through incentives and subsidies for electric vehicle adoption.
• Growing consumer preference for sustainable and eco-friendly modes of transportation.
• Technological advancements in battery solutions enhancing performance and range.

By Product Type

Electric Motorcycle :

Electric motorcycles represent one of the most significant segments of the electric two-wheeler market, driven by their growing popularity among consumers seeking high-performance and sustainable alternatives to traditional motorcycles. These vehicles are designed to cater to a wide variety of riding needs, from daily commuting to recreational riding, and are equipped with advanced features such as regenerative braking, smart connectivity options, and enhanced safety measures. The electric motorcycle segment is experiencing rapid growth due to technological innovations that have increased the range, speed, and reliability of electric models. As manufacturers continue to launch high-performance models, the consumer base is expanding, further propelling the growth of this segment. Additionally, favorable government policies and incentives aimed at promoting electric motorcycles are expected to create a conducive environment for market expansion.

Electric Scooter :

Electric scooters have emerged as a popular choice for urban commuters due to their compact design, maneuverability, and ease of use. This segment has seen a significant uptick in sales, particularly in densely populated urban areas where traffic congestion and limited parking space are prevalent. Electric scooters are favored for short-distance travel, offering an efficient and cost-effective mode of transportation. As cities continue to evolve with the integration of smart mobility solutions, the demand for electric scooters is expected to rise. Furthermore, the introduction of shared electric scooter services in many metropolitan areas has also contributed to their popularity, appealing to a broader demographic that includes both consumers and businesses. The electric scooter segment is anticipated to grow substantially in the coming years, driven by innovations in battery technology and user-friendly designs.

By Distribution Channel

Online Sales :

The online sales channel has become increasingly vital in the electric motorcycle and scooter market, as it allows consumers to explore a diverse range of products from the comfort of their homes. E-commerce platforms are offering comprehensive information about electric two-wheelers, facilitating informed purchasing decisions for potential buyers. Moreover, online platforms often provide competitive pricing, customer reviews, and accessibility to a broader audience, which enhances the market's reach. The pandemic has further accelerated the shift toward online shopping, as consumers have sought alternatives to physical store visits. Manufacturers and dealers are investing in digital marketing strategies to attract consumers through online channels, indicating a significant trend towards e-commerce in the electric motorcycle and scooter sales landscape. This shift is expected to continue to grow as online shopping becomes an integral part of the consumer experience.

Dealerships :

Dealerships play a pivotal role in the distribution of electric motorcycles and scooters, serving as traditional retail channels that provide consumers with the opportunity to experience the product firsthand. These establishments offer potential buyers the advantage of personal interactions and expert consultations, essential factors in the decision-making process when investing in electric vehicles. Dealerships often provide additional services such as test rides, financing options, and after-sales support, which enhance customer confidence and satisfaction. Furthermore, as electric motorcycles and scooters gain traction, dealerships are increasingly focusing on showcasing the latest models and features, providing a physical space for consumers to engage with the products. The dealership segment is likely to remain a cornerstone of the market, especially as manufacturers seek to build strong relationships with customers and foster brand loyalty through personalized experiences.

Hypermarkets :

Hypermarkets have emerged as a valuable distribution channel for electric motorcycles and scooters, offering a diverse range of products under one roof. These large retail outlets cater to a broad customer base, allowing consumers to compare various models and brands conveniently. The inclusion of electric vehicles in hypermarkets aligns with the growing trend of sustainable living, making it easier for consumers to access eco-friendly transportation options. Additionally, hypermarkets often capitalize on their extensive supply chains and established customer loyalty, further driving the sales of electric two-wheelers. The presence of promotional campaigns and packages in hypermarkets can also incentivize consumers to consider electric motorcycles and scooters as viable alternatives to traditional vehicles. As the demand for electric mobility continues to rise, hypermarkets are poised to play an increasingly influential role in reaching a wider audience.

Specialty Stores :

Specialty stores focused on electric vehicles are gaining prominence in the electric motorcycle and scooter market, providing consumers with a curated selection of products tailored to their needs. These stores often emphasize expert knowledge and personalized service, fostering a deeper understanding of the benefits and features of electric two-wheelers. Specialty retailers are adept at showcasing the latest technologies and innovations in electric motorcycles and scooters, appealing to enthusiasts and first-time buyers alike. Moreover, the community-oriented atmosphere of these stores encourages customer engagement and loyalty, resulting in a dedicated clientele base. As more consumers prioritize sustainable transportation, specialty stores are expected to thrive, capitalizing on their unique positioning to offer tailored solutions and expert guidance in the electric vehicle market.

Others :

This category encompasses various other distribution channels that contribute to the sale of electric motorcycles and scooters, including direct sales from manufacturers, rental services, and mobile applications. Direct sales allow manufacturers to engage directly with consumers, offering tailored experiences and often providing competitive pricing. Rental services, particularly in urban areas, enable consumers to experience electric two-wheelers without a long-term commitment, fostering interest and adoption among potential buyers. Mobile applications are increasingly being utilized for bookings and transactions, streamlining the purchasing process and enhancing consumer convenience. As the market for electric motorcycles and scooters evolves, these alternative distribution channels are expected to play a critical role in meeting the diverse needs of consumers and expanding market reach.

By Battery Type

Lithium-ion :

Lithium-ion batteries dominate the electric motorcycle and scooter market due to their high energy density, lightweight construction, and longer lifespan compared to traditional battery types. These batteries enable electric two-wheelers to achieve greater ranges, making them a practical choice for consumers looking for reliable transportation solutions. The advancements in lithium-ion technology have also led to faster charging times and improved safety features, further enhancing their appeal in the market. As manufacturers invest in developing next-generation lithium-ion batteries, consumers are likely to benefit from enhanced performance, contributing to the segment's growth. Moreover, the global push towards sustainable energy solutions aligns with the increased production and utilization of lithium-ion batteries in electric vehicles, reinforcing their significance in the marketplace.

Lead Acid :

Lead acid batteries, traditionally used in various applications, are still present in the electric motorcycle and scooter market, particularly in lower-cost models. These batteries are known for their affordability and ease of recycling, making them an attractive option for budget-conscious consumers. While lead acid batteries do not offer the same performance or longevity as lithium-ion batteries, they can still serve specific market segments, especially in regions with price-sensitive customers. The lead acid battery segment is gradually being overshadowed by advancements in alternative battery technologies; however, it remains relevant in segments where low entry costs are a priority. As electric vehicle awareness grows, the role of lead acid batteries may continue to decline as consumers increasingly opt for higher-performing battery options.

Others :

This category includes alternative battery technologies that are emerging in the electric motorcycle and scooter market, such as solid-state batteries and sodium-ion batteries. These innovative technologies promise to enhance safety, provide longer ranges, and reduce charging times, presenting viable alternatives to traditional battery systems. As the demand for electric two-wheelers continues to rise, research and development in these battery technologies are expected to gain momentum, leading to potential breakthroughs in performance and cost-effectiveness. The "Others" battery type segment is likely to gain traction as manufacturers seek to differentiate their products through advanced energy storage solutions. The transition towards these alternative battery types could play a significant role in shaping the future of the electric motorcycle and scooter market, catering to the evolving needs of consumers.

By User

Consumer :

The consumer segment constitutes a significant portion of the electric motorcycle and scooter market, driven by individuals seeking eco-friendly transportation solutions for everyday commuting and leisure purposes. As urban populations continue to grow, the demand for efficient and cost-effective mobility options is increasing, making electric two-wheelers an attractive choice for personal use. Consumers are drawn to the convenience, lower operating costs, and reduced environmental impact associated with electric motorcycles and scooters. Manufacturers are responding to this growing demand by introducing models that cater to various consumer preferences, including style, range, and performance. The rising awareness of sustainability and the desire for cleaner transportation are expected to further propel the growth of the consumer segment in the coming years.

Fleet Operators :

Fleet operators represent a burgeoning segment within the electric motorcycle and scooter market, driven by the increasing adoption of electric vehicles for commercial applications. Businesses such as delivery services, ride-sharing platforms, and logistics companies are turning to electric two-wheelers as a means of reducing operational costs and minimizing their carbon footprint. The economic benefits of electric scooters and motorcycles, including lower fuel and maintenance expenses, make them an appealing option for fleet operators looking to enhance their sustainability initiatives. As more companies commit to environmentally friendly practices, the fleet operator segment is expected to experience substantial growth, supported by favorable government policies and incentives promoting electric vehicle usage in commercial settings. This shift is indicative of the broader trend towards electrification in various industries, poised to reshape the electric two-wheeler market landscape.

By Region

The regional analysis of the electric motorcycle and scooter market reveals diverse trends and growth potential across different geographic areas. In North America, the market is expected to witness significant growth driven by increasing consumer awareness about electric vehicles, backed by government incentives and subsidies aimed at promoting sustainable transportation. The region is projected to account for approximately 15% of the global market share by 2035, with a CAGR of around 9% during the forecast period. In contrast, the European market is set to experience exponential growth, fueled by stringent emission regulations and a strong push towards electric mobility, predicted to capture nearly 30% of the global market share by 2035. The increasing popularity of shared electric scooter services in major cities is also contributing to this growth, highlighting Europe's proactive approach to sustainable urban mobility.

Asia Pacific is anticipated to dominate the electric motorcycle and scooter market, accounting for more than 40% of the overall market share by 2035. Countries such as China and India are leading this growth, propelled by rapid urbanization, rising disposable incomes, and an increasing focus on reducing pollution levels. The Asia Pacific region is projected to witness a CAGR of 12% during the forecast period, underscoring the region's pivotal role in the electric mobility revolution. Meanwhile, Latin America and the Middle East & Africa are expected to see moderate growth, driven by increasing awareness about the benefits of electric vehicles and supportive government policies, albeit with market shares significantly lower than those of North America, Europe, and Asia Pacific.

Opportunities

As the electric motorcycle and scooter market continues to evolve, several opportunities are emerging that can significantly impact its growth trajectory. One of the foremost opportunities lies in the expansion of charging infrastructure, which is critical for enhancing the practicality of electric two-wheelers. The development of fast-charging stations and widespread charging networks can alleviate consumer range anxiety, making electric motorcycles and scooters more appealing. Collaborations between government entities, private companies, and electric vehicle manufacturers to establish robust charging networks can drive consumer adoption and contribute to the overall growth of the market. Additionally, the advent of smart technology and connectivity features in electric two-wheelers presents remarkable opportunities for manufacturers. By integrating smart technology such as GPS tracking, theft prevention, and mobile app connectivity, electric motorcycles and scooters can cater to the tech-savvy consumer base, providing added value and enhancing user experience.

Furthermore, sustainability trends are driving innovation in the electric motorcycle and scooter market. Manufacturers are increasingly focused on eco-friendly production processes, recycling programs, and sustainable materials to appeal to environmentally conscious consumers. This focus not only aligns with consumer values but also improves brand image and fosters customer loyalty. Additionally, the potential for electric motorcycles and scooters to integrate into urban mobility solutions, such as shared mobility services and last-mile delivery, opens up new avenues for market expansion. As cities embrace electric mobility to combat traffic congestion and pollution, electric two-wheelers are likely to play a pivotal role in shaping urban transport solutions. These opportunities, combined with continuous advancements in technology and a supportive regulatory environment, create a promising outlook for the electric motorcycle and scooter market.

Threats

Despite the promising outlook for the electric motorcycle and scooter market, several threats loom on the horizon that could hinder growth. One of the primary challenges is the competition from traditional gasoline-powered motorcycles and scooters, which often have a well-established consumer base and lower upfront costs. The entrenched perception of gasoline-powered vehicles as reliable and high-performing may deter some consumers from making the switch to electric options. Additionally, the significant initial investment required to purchase electric motorcycles and scooters compared to conventional options can be a barrier for potential buyers. Manufacturers must find ways to communicate the long-term cost savings and benefits of electric vehicles to overcome this challenge and encourage wider adoption.

Moreover, the electric motorcycle and scooter market is also vulnerable to fluctuations in raw material prices, particularly for batteries. The increasing demand for lithium-ion batteries has led to volatility in lithium and cobalt prices, which can impact manufacturing costs and ultimately reflect on consumer pricing. Supply chain disruptions caused by geopolitical tensions, natural disasters, or pandemics can further exacerbate these issues, posing a significant threat to the industry. Additionally, inadequate charging infrastructure in certain regions may hinder consumer adoption, leading to slower market growth in those areas. Addressing these threats requires strategic planning, investment in sustainable supply chains, and collaborative efforts to enhance infrastructure development, ensuring the electric two-wheeler market can continue its upward trajectory.

Competitor Outlook

• Harley-Davidson
• Zero Motorcycles
• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• BMW Motorrad
• Suzuki Motor Corporation
• Energica Motor Company
• NIU Technologies
• Segway-Ninebot
• Gogoro Inc.
• Vespa (Piaggio Group)
• Razor USA
• Super Soco
• Kymco
• Lightning Motorcycles

The competitive landscape of the electric motorcycle and scooter market is characterized by a dynamic array of players, each vying to capture market share and meet the growing demand for electric mobility solutions. Key manufacturers are continually innovating and expanding their product portfolios to cater to diverse consumer preferences and preferences, focusing on performance, design, and technology. Established companies such as Harley-Davidson and Honda are investing heavily in research and development to enhance their electric offerings, leveraging their brand recognition and loyal customer base. Meanwhile, newer entrants like Zero Motorcycles and NIU Technologies are carving out niches by providing specialized electric two-wheelers that appeal to urban commuters and environmentally conscious consumers. This blend of established and emerging players fosters a highly competitive environment, driving further innovations and advancements in the electric motorcycle and scooter market.

Major companies in the electric motorcycle and scooter market are focusing on strategic partnerships, collaborations, and mergers and acquisitions to enhance their market presence and expand their capabilities. For instance, manufacturers are collaborating with technology firms to integrate advanced features such as connectivity, smart navigation, and battery management systems into their electric two-wheelers. This trend is crucial in addressing consumer demands for modern transportation solutions that offer both convenience and sustainability. Additionally, prominent players are exploring international markets to capitalize on the growing demand for electric vehicles in emerging economies, where urbanization and environmental concerns are beginning to reshape transportation preferences. Expanding into new markets enables companies to diversify their revenue streams and reduce dependency on domestic sales.

Furthermore, companies are also emphasizing sustainability in their production processes and supply chains to align with consumer expectations and regulatory requirements. As environmental responsibility becomes an integral part of corporate strategy, manufacturers are investing in eco-friendly production methods, sourcing sustainable materials, and implementing recycling initiatives for used batteries. This focus not only enhances brand reputation but also contributes to the overall growth of the electric motorcycle and scooter market by appealing to environmentally conscious consumers. As competition intensifies, innovation, sustainability, and customer-centric approaches will remain critical factors in shaping the future of the electric two-wheeler market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Kymco
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Razor USA
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Super Soco
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Gogoro Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 BMW Motorrad
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Segway-Ninebot
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Harley-Davidson
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 NIU Technologies
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Zero Motorcycles
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Honda Motor Co., Ltd.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Lightning Motorcycles
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Vespa (Piaggio Group)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Energica Motor Company
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Yamaha Motor Co., Ltd.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Suzuki Motor Corporation
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Motorcycle and Scooter Sales Market, By User
    • 6.1.1 Consumer
    • 6.1.2 Fleet Operators
  • 6.2 Electric Motorcycle and Scooter Sales Market, By Battery Type
    • 6.2.1 Lithium-ion
    • 6.2.2 Lead Acid
    • 6.2.3 Others
  • 6.3 Electric Motorcycle and Scooter Sales Market, By Product Type
    • 6.3.1 Electric Motorcycle
    • 6.3.2 Electric Scooter
  • 6.4 Electric Motorcycle and Scooter Sales Market, By Distribution Channel
    • 6.4.1 Online Sales
    • 6.4.2 Dealerships
    • 6.4.3 Hypermarkets
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Electric Motorcycle and Scooter Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Motorcycle and Scooter Sales market is categorized based on

By Product Type

• Electric Motorcycle
• Electric Scooter

By Distribution Channel

• Online Sales
• Dealerships
• Hypermarkets
• Specialty Stores
• Others

By Battery Type

• Lithium-ion
• Lead Acid
• Others

By User

• Consumer
• Fleet Operators

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Harley-Davidson
• Zero Motorcycles
• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• BMW Motorrad
• Suzuki Motor Corporation
• Energica Motor Company
• NIU Technologies
• Segway-Ninebot
• Gogoro Inc.
• Vespa (Piaggio Group)
• Razor USA
• Super Soco
• Kymco
• Lightning Motorcycles