Electric Massagers

Electric Massagers Market Outlook

The global electric massagers market is anticipated to reach approximately $4.5 billion by 2035, growing at a significant CAGR of 8.5% during the forecast period of 2025 to 2035. The rising awareness regarding health and wellness, coupled with the growing prevalence of stress-related issues and muscle pains among consumers, are primary factors driving the market growth. Additionally, the increasing adoption of electric massagers as a convenient and effective solution for relaxation and pain relief is propelling the sales of these products. The expansion of e-commerce platforms has also further facilitated market access, allowing consumers to purchase electric massagers with ease, thus enhancing market growth. Furthermore, advancements in technology have resulted in the development of innovative massaging devices that appeal to a broader demographic, including athletes, working professionals, and older adults.

Growth Factor of the Market

One of the main growth factors propelling the electric massagers market is the escalating consumer inclination towards self-care and wellness practices. With the ongoing hustle and bustle of modern lifestyles, individuals are increasingly seeking effective methods to alleviate stress and muscle tension at home. This trend has led to a surge in demand for electric massagers, as they offer a convenient and efficient means of relaxation and recovery. Additionally, the aging population across multiple regions is contributing to the market’s growth, as older adults often experience chronic pain and discomfort, making electric massagers an attractive option for pain management. The rise in fitness consciousness among millennials and Gen Z consumers further fuels the demand for electric massagers as they look for ways to enhance recovery post-exercise. Moreover, manufacturers are investing heavily in R&D to innovate and create new products that incorporate advanced technologies, making electric massagers more appealing to consumers.

Key Highlights of the Market

• The electric massagers market is projected to grow at a CAGR of 8.5% from 2025 to 2035.
• North America is expected to hold the largest market share due to high consumer spending on wellness products.
• The rise in e-commerce sales has significantly boosted the availability of electric massagers.
• Handheld electric massagers are gaining popularity due to their portability and ease of use.
• Technological advancements, such as the integration of smart features, are enhancing user experience.

By Product Type

Handheld Electric Massagers:

Handheld electric massagers are among the most popular devices in the market, renowned for their portability and versatility. These devices allow users to target specific areas of the body with ease, making them ideal for personal use at home or on the go. The convenience of being able to customize the massage intensity and technique has contributed to their increasing demand. As people become more health-conscious and proactive in managing their well-being, the handheld electric massager provides an effective solution for muscle relaxation and tension relief. Their designs often incorporate various attachments and settings that cater to individual user preferences, further enhancing their appeal in the consumer market.

Neck and Shoulder Electric Massagers:

Neck and shoulder electric massagers are specifically designed to address the common issues of muscle stiffness and tension in these areas, which are often exacerbated by prolonged periods of sitting or poor posture. These massagers come in various forms, including wrap-around designs and pillow-style equipment, providing targeted relief to the neck and shoulders. As more people work remotely and spend extended hours in front of screens, the demand for these specialized massagers is expected to rise. Furthermore, many of these devices incorporate heat functions, which add an extra layer of comfort and relaxation, making them an appealing choice for consumers seeking to unwind after a long day.

Back Electric Massagers:

Back electric massagers are tailored to provide relief for one of the most common areas where people experience pain and discomfort. These devices often come equipped with various features such as heat, kneading, and rolling motions that mimic professional massage techniques. As the prevalence of back pain continues to grow due to factors like sedentary lifestyles, the demand for back electric massagers has surged. Many products in this category are designed to be used while sitting or lying down, promoting convenience and comfort. The effectiveness of these massagers in alleviating tension and enhancing overall well-being contributes significantly to their popularity in the market.

Foot Electric Massagers:

Foot electric massagers are increasingly gaining traction as consumers become more aware of the health benefits associated with foot care and relaxation. These devices are designed to relieve tension and promote circulation in the feet, which is particularly appealing to individuals who spend long hours standing or on their feet. Many foot massagers incorporate reflexology techniques to target key pressure points that correspond to various organs in the body, making them not only relaxing but also therapeutic. With the growing trend of self-care and wellness, foot electric massagers are becoming a staple in households, providing users with a convenient way to pamper themselves after a tiring day.

Full Body Electric Massagers:

Full body electric massagers are designed to provide comprehensive relief by targeting multiple areas of the body simultaneously. These massagers may come in various forms, including massage chairs and body wraps that envelop the user for a thorough massage experience. The convenience of accessing a full body massage at home is a significant selling point, especially for individuals who may not have the time or resources to visit a spa. The versatility and effectiveness of full body electric massagers in relieving stress and promoting relaxation make them a popular choice among consumers seeking a holistic approach to wellness and self-care.

By Application

Relaxation and Stress Relief:

The electric massagers designed for relaxation and stress relief have found substantial demand as consumers increasingly recognize the importance of mental health and well-being. These massagers offer soothing sensations that can help reduce anxiety and promote a sense of calm, providing a much-needed respite in today’s fast-paced environment. As workplace stress levels remain high and personal lives become hectic, more individuals are turning to electric massagers as an effective self-care tool. The growing awareness of mental health and its correlation with physical well-being has resulted in heightened interest in products that promote relaxation, thus driving growth in this application segment.

Pain Management:

Pain management is a critical application area for electric massagers, particularly as chronic pain conditions become increasingly prevalent in the general population. Electric massagers can provide targeted relief for various types of pain, including back pain, neck pain, and muscle soreness. By utilizing techniques such as vibration and percussion, these devices work to alleviate discomfort and improve mobility for individuals suffering from pain. The rising incidence of musculoskeletal disorders, combined with the growing preference for non-invasive pain relief methods, is significantly boosting the demand for electric massagers in this category. Furthermore, the effectiveness of these devices in complementing physical therapy and rehabilitation efforts makes them an essential tool for many users.

Sports and Fitness:

In the sports and fitness application segment, electric massagers are becoming increasingly popular among athletes and fitness enthusiasts who seek to enhance their recovery processes. These devices assist in reducing muscle tension and soreness after intense workouts, thus promoting quicker recovery and improved performance. The integration of advanced technologies such as heat therapy and varying massage techniques makes electric massagers highly effective in preparing muscles for workouts and alleviating post-exercise discomfort. As more individuals engage in fitness activities and competitive sports, the demand for electric massagers geared toward performance optimization is expected to rise, making this segment a lucrative market opportunity.

Rehabilitation:

Electric massagers play a vital role in rehabilitation, particularly for individuals recovering from injuries or surgeries. These devices can help alleviate pain, improve circulation, and promote healing by reducing muscle stiffness and enhancing flexibility. The growing emphasis on rehabilitative care within the healthcare sector has contributed to the increasing adoption of electric massagers as part of recovery programs. Therapists and healthcare professionals often recommend these devices to aid patients in their rehabilitation journey, making them an essential tool for recovery. The effectiveness of electric massagers in supporting rehabilitation efforts is expected to drive growth in this segment significantly.

Beauty and Wellness:

In the beauty and wellness application sector, electric massagers are gaining popularity for their potential to enhance skin health and promote relaxation. Many electric massagers are designed to improve blood circulation, reduce puffiness, and contribute to a radiant complexion. As consumers increasingly prioritize holistic wellness, the demand for beauty-enhancing electric massagers is on the rise. These devices often incorporate features like heat therapy and specific massage techniques to provide a spa-like experience at home. The convergence of beauty and wellness trends fuels further interest in electric massagers that cater to both self-care and aesthetic needs, showcasing their broad applicability in the market.

By Distribution Channel

Online Retail:

Online retail has emerged as a dominant distribution channel for electric massagers, driven by the growing trend of e-commerce and changing consumer shopping behaviors. The convenience of online shopping allows consumers to browse a vast array of products, read reviews, and compare prices easily. Additionally, e-commerce platforms often provide promotional offers and discounts, which can attract price-conscious consumers. The COVID-19 pandemic has accelerated the shift towards online shopping, creating lasting changes in how consumers access wellness products. As a result, online retail channels are expected to witness sustained growth, significantly contributing to the overall expansion of the electric massagers market.

Specialty Stores:

Specialty stores, including health and wellness shops and massage therapy centers, serve as important distribution channels for electric massagers. These stores allow consumers to explore a curated selection of high-quality products with the guidance of knowledgeable staff who can provide insights and recommendations based on individual needs. The personalized shopping experience offered by specialty stores enhances consumer confidence in their purchases, making them a popular choice for those seeking expert advice. Furthermore, specialty stores often showcase the latest innovations in electric massagers, attracting enthusiasts and consumers looking for specialized products that cater to their wellness goals.

Department Stores:

Department stores have historically served as significant retail destinations for various consumer goods, including electric massagers. These stores offer a wide range of products under one roof, making it convenient for consumers to shop for multiple items. The presence of electric massagers within department stores allows consumers to physically examine the products, enhancing their purchasing experience. Additionally, department stores often run promotional campaigns, giving consumers access to bundled offers or discounts that can boost sales. As consumers increasingly look for convenience and variety, department stores remain a valuable distribution channel for electric massagers.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are evolving as distribution channels for electric massagers, capitalizing on the growing trend of wellness products gaining traction among mainstream consumers. These retail formats offer electric massagers alongside everyday household items, making it easy for consumers to purchase wellness devices during their routine shopping trips. The visibility and accessibility of electric massagers in supermarkets and hypermarkets can significantly influence consumer purchasing decisions, as many shoppers may not actively seek out these products but are enticed by their presence in-store. As health and wellness continue to integrate into consumer lifestyles, this distribution channel is poised for growth.

Pharmacies:

Pharmacies are an important distribution channel for electric massagers, particularly in terms of catering to health-conscious consumers seeking wellness solutions. These retail outlets often stock electric massagers that are specifically marketed for pain relief and rehabilitation, appealing to customers looking for effective methods to manage discomfort. The presence of healthcare professionals in pharmacies can also lend credibility to the products, as customers can seek advice on their use. As the demand for self-care products continues to grow, pharmacies are expected to play a significant role in promoting electric massagers as part of a holistic approach to health and wellness.

By Technology

Vibration Electric Massagers:

Vibration electric massagers are designed to deliver rhythmic vibration to the muscles, providing a soothing massage experience that helps to alleviate tension and enhance relaxation. These devices are popular among consumers seeking immediate relief from muscle soreness and stress. By stimulating blood flow and oxygen delivery to the tissues, vibration massagers can aid in recovery after physical exertion. Their straightforward operation and effectiveness make them a favored choice for individuals looking for a convenient at-home massage solution, contributing to the growth of this technology segment within the electric massagers market.

Percussion Electric Massagers:

Percussion electric massagers utilize rapid strokes and tapping motions to penetrate deep into muscle tissues, providing intense relief for stubborn knots and soreness. These devices are especially beneficial for athletes and fitness enthusiasts who require deeper muscle repair after workouts. The ability to customize intensity levels makes percussion massagers versatile for different user preferences and needs. The increasing awareness of the benefits of percussion therapy in muscle recovery and pain management has led to a rise in the popularity of these devices in the market. Their effectiveness in delivering a professional-grade massage experience at home further boosts consumer interest.

Compression Electric Massagers:

Compression electric massagers apply pressure to specific areas of the body, promoting circulation and alleviating muscle tension through a rhythmic squeezing motion. These devices are particularly beneficial for individuals who experience swelling or discomfort in their extremities. Compression therapy has gained recognition for its ability to improve blood flow and reduce muscle fatigue, making these massagers an essential tool in recovery and maintenance. The growing interest in holistic wellness and physical health has contributed to the rising demand for compression electric massagers, as consumers seek effective solutions for enhancing their overall well-being.

Infrared Electric Massagers:

Infrared electric massagers combine traditional massage techniques with the soothing effects of infrared heat, providing a unique and therapeutic experience. The infrared technology helps to penetrate deep into the tissues, promoting relaxation and muscle recovery while also enhancing circulation. This dual-action approach makes infrared massagers particularly appealing to consumers seeking relief from chronic pain or discomfort. With the increasing focus on wellness and self-care, the demand for infrared electric massagers is anticipated to grow as consumers seek innovative solutions for relaxation and pain management.

Ultrasound Electric Massagers:

Ultrasound electric massagers utilize sound waves to penetrate deep into the tissues, promoting healing and reducing inflammation. This advanced technology is particularly beneficial for individuals recovering from injuries or dealing with chronic pain conditions. Ultrasound therapy has been widely recognized for its therapeutic properties, making ultrasound massagers an appealing option for those seeking effective pain relief methods. As consumers become more informed about the benefits of ultrasound therapy, the demand for these innovative electric massagers is expected to rise, contributing to the overall growth of the market.

By Region

The North American electric massagers market is expected to dominate the global landscape, driven by high consumer awareness and spending on health and wellness products. With the increasing incidence of stress-related health issues and the growing prevalence of chronic pain, consumers in this region are actively seeking solutions that promote relaxation and pain relief. The convenience of online retail and the availability of innovative products further fuel market growth. North America is projected to witness a CAGR of 8.9% during the forecast period, reflecting the robust demand for electric massagers as part of a comprehensive wellness routine.

In Europe, the electric massagers market is also experiencing significant growth, attributed to the rising focus on health and self-care among consumers. The increasing popularity of wellness tourism and the proliferation of spas and wellness centers create opportunities for electric massagers to complement professional services. Additionally, countries in the Asia Pacific region are witnessing a surge in demand for electric massagers, driven by a growing middle class and an increasing awareness of health and wellness trends. This region is expected to grow at a CAGR of 8.3% during the forecast period, reflecting the rising interest in personal wellness solutions.

Opportunities

The electric massagers market is poised for substantial opportunities driven by continuous technological advancements and increasing consumer interest in health and wellness. As manufacturers innovate and introduce new features such as smart technology and personalized settings, the appeal of electric massagers is expected to broaden. The integration of mobile apps and connectivity features allows users to tailor their massage experiences to address specific needs, creating a competitive edge in the market. Furthermore, collaborations with fitness and wellness influencers can enhance brand visibility and attract a younger demographic interested in self-care routines. The expansion of electric massagers into emerging markets also presents significant growth opportunities, as more consumers seek affordable and effective solutions to manage stress and pain.

Additionally, the rise of subscription-based business models in the wellness industry could provide a lucrative avenue for electric massager manufacturers. By offering subscription services that include access to various massagers or regular product updates, companies can foster customer loyalty and encourage repeat purchases. There is also potential in exploring partnerships with healthcare providers and physical therapy clinics, as electric massagers can complement therapeutic practices and provide patients with effective at-home recovery tools. The increasing recognition of the importance of mental health and holistic wellness further drives the demand for electric massagers, positioning the market for sustained growth in the coming years.

Threats

Despite the promising growth trajectory of the electric massagers market, there are several threats that manufacturers and stakeholders must navigate. One key challenge is the presence of counterfeit products flooding the market, which can undermine consumer trust and damage the reputation of legitimate brands. As demand for electric massagers rises, the risk of imitation products that lack quality and safety standards becomes a pressing concern. This situation emphasizes the need for robust regulatory frameworks and stringent quality control measures to protect consumers. Additionally, fluctuating economic conditions and changes in consumer spending habits may impact the market, particularly during economic downturns when discretionary spending is limited.

Moreover, increasing competition among manufacturers can pose a threat to market share and profitability, as companies may resort to aggressive pricing strategies that can impact overall product value perceptions. The rapid pace of technological advancements necessitates continuous innovation to remain competitive, which can strain resources and impede smaller companies from keeping up. Lastly, the growing preference for alternative wellness solutions, such as traditional therapies and holistic practices, may divert consumer interest away from electric massagers. Addressing these threats will require strategic planning and adaptability to ensure sustained growth and market relevance.

Competitor Outlook

• HoMedics
• Sunbeam Products, Inc.
• Brevo
• Naipo
• RENPHO
• TheraGun
• Comfier
• Inversion Therapy Inc.
• Body Back Company
• Dr. Physio
• Shiatsu Neck and Back Massager
• Sharper Image
• Conair Corporation
• Osito
• Brookstone

The competitive landscape of the electric massagers market is characterized by a diverse array of players, from established brands to emerging startups. Major companies are actively innovating and expanding their product offerings to capture market share and cater to the evolving preferences of consumers. Collaborations and partnerships with health and wellness influencers have become increasingly common, enabling brands to enhance their visibility and attract new customers. Additionally, companies are leveraging social media and digital marketing strategies to engage with consumers and promote their products, further intensifying competition within the market.

HoMedics, for instance, has established itself as a leader in the electric massagers market, offering a wide range of products designed for relaxation, pain relief, and overall well-being. The company emphasizes quality and innovation, frequently introducing new features that resonate with consumer demands. Similarly, TheraGun has gained popularity for its advanced percussion massagers, which are highly regarded among athletes and fitness enthusiasts for their effectiveness in facilitating recovery and relieving muscle soreness. Other notable players, such as Naipo and RENPHO, have made significant strides in the market by providing high-quality products at competitive prices, appealing to budget-conscious consumers.

Moreover, companies like Brookstone and Sharper Image have positioned themselves as premium brands, offering electric massagers that emphasize luxury and user experience. Their focus on high-quality materials and cutting-edge technology attracts consumers willing to invest in premium wellness products. As the electric massagers market continues to grow, competition will remain fierce, with companies striving to differentiate themselves through innovation, quality, and customer engagement. The emphasis on wellness and self-care is likely to fuel ongoing interest in electric massagers, providing opportunities for both established players and new entrants to thrive in this dynamic market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Brevo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Naipo
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Osito
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 RENPHO
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Comfier
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 HoMedics
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 TheraGun
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Brookstone
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Dr. Physio
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Sharper Image
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Body Back Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Conair Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Inversion Therapy Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Sunbeam Products, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Shiatsu Neck and Back Massager
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Massagers Market, By Technology
    • 6.1.1 Vibration Electric Massagers
    • 6.1.2 Percussion Electric Massagers
    • 6.1.3 Compression Electric Massagers
    • 6.1.4 Infrared Electric Massagers
    • 6.1.5 Ultrasound Electric Massagers
  • 6.2 Electric Massagers Market, By Application
    • 6.2.1 Relaxation and Stress Relief
    • 6.2.2 Pain Management
    • 6.2.3 Sports and Fitness
    • 6.2.4 Rehabilitation
    • 6.2.5 Beauty and Wellness
  • 6.3 Electric Massagers Market, By Product Type
    • 6.3.1 Handheld Electric Massagers
    • 6.3.2 Neck and Shoulder Electric Massagers
    • 6.3.3 Back Electric Massagers
    • 6.3.4 Foot Electric Massagers
    • 6.3.5 Full Body Electric Massagers
  • 6.4 Electric Massagers Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Supermarkets/Hypermarkets
    • 6.4.5 Pharmacies

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Electric Massagers Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Massagers market is categorized based on

By Product Type

• Handheld Electric Massagers
• Neck and Shoulder Electric Massagers
• Back Electric Massagers
• Foot Electric Massagers
• Full Body Electric Massagers

By Application

• Relaxation and Stress Relief
• Pain Management
• Sports and Fitness
• Rehabilitation
• Beauty and Wellness

By Distribution Channel

• Online Retail
• Specialty Stores
• Department Stores
• Supermarkets/Hypermarkets
• Pharmacies

By Technology

• Vibration Electric Massagers
• Percussion Electric Massagers
• Compression Electric Massagers
• Infrared Electric Massagers
• Ultrasound Electric Massagers

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• HoMedics
• Sunbeam Products, Inc.
• Brevo
• Naipo
• RENPHO
• TheraGun
• Comfier
• Inversion Therapy Inc.
• Body Back Company
• Dr. Physio
• Shiatsu Neck and Back Massager
• Sharper Image
• Conair Corporation
• Osito
• Brookstone