Electric Kettles Sales

Electric Kettles Sales Market Outlook

The global electric kettles market is poised to reach approximately USD 4.5 billion by 2035, growing at a Compound Annual Growth Rate (CAGR) of around 6.8% during the forecast period from 2025 to 2035. The rising demand for convenient and time-saving appliances in contemporary households is a major driving factor for this growth. Additionally, the growing trend of home cooking and beverage preparation at home, coupled with the increasing popularity of green tea and other health-conscious drinks, is contributing to the heightened consumer interest in electric kettles. Innovations such as energy-efficient models and smart kettles that can be controlled via smartphones are also expected to bolster market growth significantly. The availability of a diverse range of product types catering to various consumer needs further fuels the expansion of this market.

Growth Factor of the Market

The electric kettles market is benefiting from several growth factors that are shaping its trajectory. First and foremost, the shift towards modern kitchens equipped with advanced appliances is encouraging consumers to invest in electric kettles that offer quicker boiling times and enhanced functionalities. The growing health consciousness among consumers is also a crucial factor as more people opt for herbal and specialty teas, which often require precise water temperatures for optimal brewing. Moreover, the expansion of the e-commerce sector has made it easier for consumers to access a wide range of electric kettles, allowing for better price comparisons and customer reviews that influence purchasing decisions. The demand for portability, especially in the travel segment, creates additional opportunities in markets where compact and lightweight designs are needed. Furthermore, the ongoing trend of smart home devices plays a significant role in boosting the sales of electric kettles that offer Wi-Fi connectivity and other smart features.

Key Highlights of the Market

• The market is expected to register a strong CAGR of 6.8% from 2025 to 2035.
• Increasing penetration of e-commerce has improved accessibility to a variety of electric kettles.
• Health consciousness is driving demand for specialized kettles for tea and herbal infusions.
• Technological innovations have led to the emergence of smart electric kettles.
• The home use segment is anticipated to dominate market share due to rising cooking trends.

By Product Type

Cordless Electric Kettles:

Cordless electric kettles have gained massive popularity due to their ease of use and convenience. Unlike traditional kettles that are tethered to power sources, cordless models offer greater flexibility in terms of placement and movement. This feature allows users to pour water without being constrained by the cord, making them ideal for busy kitchens. Additionally, these kettles often come with automatic shut-off mechanisms for safety, which further enhances their appeal. The aesthetics of cordless kettles have also improved, with many manufacturers offering sleek, modern designs that complement contemporary kitchen styles. The convenience offered by cordless electric kettles has led to their increased adoption in both home and office environments.

Stovetop Electric Kettles:

Stovetop electric kettles, while less commonly used than their cordless counterparts, are still favored by consumers who appreciate traditional brewing methods. These kettles are designed to be placed directly on the stove, allowing for quick heating while retaining the classic aesthetic that many users prefer. One of the main advantages of stovetop kettles is their ability to retain heat for longer periods. Many users find that water boiled in these kettles offers a richer flavor, especially for tea enthusiasts. Additionally, stovetop kettles are often constructed from durable materials, making them less prone to damage compared to plastic counterparts. The growing trend of artisanal brewing and the appreciation for traditional methods contribute to the steady demand for stovetop electric kettles.

Electric Kettle with Temperature Control:

Electric kettles with temperature control features are increasingly sought after by consumers looking for precision in their brewing processes. These kettles allow users to select specific temperatures to suit different types of teas and beverages, enhancing the overall drinking experience. For instance, green teas typically require lower temperatures than black teas, and having a kettle that can deliver this precision is invaluable to serious tea drinkers. Additionally, temperature control kettles often come with advanced features such as programmable settings and keep-warm functions, making them particularly appealing to tech-savvy consumers. The growing trend of specialty teas and gourmet coffee preparation at home has significantly boosted the demand for these sophisticated kettles.

Glass Electric Kettles:

Glass electric kettles are notable for their elegant appearance and transparency, which allow users to monitor the boiling process easily. The aesthetic appeal of glass kettles often aligns with modern kitchen designs, making them an attractive option for consumers who prioritize style as much as functionality. In addition to their visual appeal, glass kettles are generally easier to clean and maintain, as their smooth surfaces do not retain odors or stains from previous uses. Furthermore, many glass kettles feature built-in safety mechanisms to prevent overheating, adding to their practicality. The increasing demand for visually appealing home appliances is expected to foster the growth of glass electric kettles in the market.

Stainless Steel Electric Kettles:

Stainless steel electric kettles are known for their durability and modern design, making them a popular choice among consumers. These kettles not only offer excellent heat retention but also provide a polished and sleek look that appeals to many buyers. The material is resistant to rust and corrosion, which enhances the longevity of the product, making it an attractive investment for consumers. Stainless steel kettles are also generally easier to clean and maintain compared to their plastic counterparts. Furthermore, many manufacturers are integrating safety features like automatic shut-off and boil-dry protection into stainless steel kettles, which boosts consumer confidence in their use. The combination of durability, aesthetic appeal, and safety features positions stainless steel electric kettles as a top choice in the market.

By Application

Home Use:

Home use remains the largest segment in the electric kettles market, driven by the increasing number of households seeking convenience in their daily routines. The demand for electric kettles in residential settings is fueled by the rising trend of home cooking and beverage preparation, as families and individuals shift towards healthy eating habits. Consumers find electric kettles particularly useful for boiling water quickly for tea, instant noodles, or other cooking needs, which fits well with fast-paced lifestyles. Additionally, as more people spend time at home due to work-from-home arrangements, the relevance of kitchen appliances such as electric kettles has been amplified. The diverse product offerings tailored towards home use further enhance their appeal, making this segment a key driver of market growth.

Commercial Use:

The commercial segment for electric kettles is also experiencing growth as businesses such as cafes and restaurants seek efficient means of preparing hot beverages. These establishments require reliable and high-capacity kettles that can handle the demands of peak service hours. Electric kettles designed for commercial use often come with built-in safety features, fast boiling capabilities, and energy-efficient designs that are essential for maintaining consistent service quality. Furthermore, the rise in specialty coffee culture has led to increased demand for electric kettles with temperature control features, allowing baristas to craft beverages that meet customer expectations. As the hospitality industry continues to expand, the commercial segment will likely see sustained growth.

Travel:

The travel application segment for electric kettles is gaining traction as more consumers seek portable solutions for their beverage needs while on the go. Travelers increasingly prefer compact and lightweight electric kettles that can easily fit into luggage without adding significant weight. These travel kettles often feature dual-voltage capabilities to accommodate various electrical systems worldwide, making them ideal for international travelers. The convenience of having a personal kettle for boiling water for tea or instant meals is highly valued by frequent travelers, particularly during long trips or stays in accommodations without kitchen facilities. The growing trend of travel among younger demographics is expected to further boost the demand for travel-friendly electric kettles.

By Distribution Channel

Online Retail:

Online retail has emerged as a dominant distribution channel for electric kettles, driven by the increasing penetration of e-commerce platforms and changing shopping behaviors among consumers. The convenience of shopping from home, combined with the ability to compare prices and read customer reviews, makes online retail an attractive option. Leading e-commerce sites often provide extensive product ranges, including exclusive models and discounts, which further entices customers. The prevalence of online promotions and the growing trend of subscription services for kitchen appliances have also played a significant role in bolstering online sales. As consumers continue to embrace digital purchasing methods, the online retail segment is projected to maintain its upward trajectory in the electric kettles market.

Offline Retail:

Offline retail remains a significant channel for electric kettles, particularly among consumers who prefer hands-on experiences before making a purchase. Physical stores, such as home appliance retailers and kitchenware shops, allow customers to examine the product, check its build quality, and seek advice from sales personnel. Many consumers still value the instant gratification of purchasing a product in-store rather than waiting for delivery online. Additionally, seasonal promotions and discounts offered in physical stores can attract cautious buyers. The offline retail segment is likely to continue to coexist alongside online retail, providing choices for all types of consumers in the electric kettles market.

By Material Type

Plastic:

Plastic electric kettles are often favored for their lightweight, affordable, and versatile designs. These kettles are generally more affordable compared to metal or glass options, making them accessible to a broader range of consumers. Despite their lower price point, many plastic kettles come with advanced features such as rapid boiling and automatic shut-off. However, it’s important to note that the quality of the plastic used can vary, and consumers often prefer BPA-free options that ensure safety. The aesthetic versatility of plastic kettles, available in various colors and designs, has also contributed to their popularity among younger consumers looking to match their kitchen decor.

Stainless Steel:

Stainless steel electric kettles are recognized for their durability and stylish appearance, often appealing to consumers looking for a long-lasting appliance. These kettles are resistant to scratches and stains, which enhances their longevity and maintains their appearance over time. Stainless steel kettles generally offer excellent heat retention and can boil water faster than many plastic models. The sleek and modern design of stainless steel kettles makes them suitable for upscale kitchen environments. Furthermore, many manufacturers incorporate advanced features such as temperature controls and safety mechanisms, elevating the user experience. Due to their combination of aesthetics and functionality, stainless steel kettles hold a significant share in the market.

Glass:

Glass electric kettles are appreciated for their visual appeal and the ability to monitor the boiling process. The transparent nature of glass kettles allows users to see the water as it boils, adding an aesthetic element to their use. These kettles often feature LED lighting, which enhances their design and makes for an attractive display in the kitchen. Glass kettles are typically made from borosilicate glass, known for its durability and resistance to thermal shock. They provide a neutral taste, which is crucial for brewing high-quality teas and other beverages. The combination of beauty and functionality has positioned glass electric kettles as a popular choice among consumers.

By Region

The electric kettles market exhibits significant regional variations, with North America and Europe being the dominant markets due to high consumer spending and established retail channels. North America is expected to reach approximately USD 1.4 billion by 2035, growing at a CAGR of 6.5%. The increasing preference for smart kitchen appliances and the rise in home cooking trends are key drivers of this growth. In Europe, the market is anticipated to reach around USD 1.2 billion during the same period, fueled by the demand for stylish and efficient appliances among tech-savvy consumers. Furthermore, the trend towards energy-efficient products is increasingly resonating with European consumers who prioritize sustainability.

In contrast, the Asia Pacific region is projected to witness the fastest growth during the forecast period, driven by rising disposable incomes, urbanization, and a burgeoning middle class that is increasingly inclined to invest in modern kitchen appliances. The electric kettles market in this region is expected to reach approximately USD 1.3 billion by 2035, with a projected CAGR of 7.5%. Countries like China and India are significantly contributing to this growth due to their large populations and shifting consumer preferences towards convenient cooking methods. Latin America and the Middle East & Africa are experiencing moderate growth, fueled by urbanization and changing lifestyles.

Opportunities

The electric kettles market is replete with opportunities for growth, especially as consumer preferences continue to evolve. One of the most significant opportunities lies in the development of smart electric kettles that integrate with home automation systems. As smart home technology gains traction, consumers are increasingly seeking appliances that offer connectivity, allowing them to control their kettles remotely through smartphones and smart assistants. This presents a unique opportunity for manufacturers to innovate and create products that enhance user convenience. Additionally, expanding product lines to include environmentally friendly materials and energy-efficient designs can significantly appeal to the modern consumer who prioritizes sustainability. Given the global shift toward eco-conscious living, adopting greener practices could open new market segments and enhance brand loyalty.

Moreover, there is potential for growth in niche markets such as specialty kettles designed for specific beverages. For instance, kettles optimized for brewing particular types of tea or coffee can cater to discerning customers who are willing to invest in premium appliances. Targeting health-conscious consumers with kettles that promote the brewing of herbal teas or infusions can also be a strategic move. Furthermore, partnerships with cafes and restaurants can help suppliers position their products as essential tools in commercial kitchens, offering bundled packages or exclusive designs tailored to business needs. These various opportunities can significantly bolster market expansion and allow companies to carve out distinctive competitive advantages.

Threats

Despite the promising growth trajectory of the electric kettles market, several threats could hinder its expansion. One primary concern is the intense market competition, which has led to price wars among manufacturers. The influx of low-cost, low-quality electric kettles into the market can undermine brand reputation and profit margins for established companies. Additionally, consumers may prioritize price over quality, leading to a potential decline in the perceived value of premium products. The market is also vulnerable to fluctuations in raw material prices, particularly for metals and plastics, which can impact manufacturing costs and ultimately retail pricing. Furthermore, economic downturns can reduce consumer spending, particularly on non-essential kitchen appliances, which could stifle market growth.

Another significant threat comes from rapidly changing consumer preferences, as trends in kitchen appliances can shift swiftly. Companies that fail to adapt to these changes may find themselves struggling to keep up with competitors who innovate faster. For instance, as more consumers gravitate towards eco-friendly and energy-efficient products, manufacturers that do not invest in sustainable practices may lose market share. Regulatory challenges regarding safety standards and product compliance can also pose a threat to manufacturers, particularly for new entrants unfamiliar with the industry landscape. Navigating these challenges effectively will be crucial for companies aiming to succeed in the increasingly competitive electric kettles market.

Competitor Outlook

• Philips
• Breville
• Cuisinart
• Hamilton Beach
• Sunbeam
• Black+Decker
• Oster
• Russell Hobbs
• Panasonic
• KitchenAid
• De'Longhi
• Zojirushi
• Sharp
• Morphy Richards
• Teavana

The competitive landscape of the electric kettles market is marked by the presence of numerous established players, alongside emerging brands that are vying for market share. Major companies like Philips and Breville have been instrumental in driving innovations, offering a range of electric kettles with advanced features such as temperature control and smart connectivity. These companies leverage their strong brand recognition and extensive distribution networks to maintain competitive advantages, ensuring their products remain at the forefront of consumer preferences. Additionally, customer service and warranty offerings play a vital role in establishing trust and loyalty in a market where product quality is paramount.

Furthermore, companies are increasingly focusing on product differentiation to stand out in a crowded market. Cuisinart, for example, is known for its stylish and functional designs, targeting consumers who prioritize aesthetics alongside functionality. On the other hand, brands like Hamilton Beach and Black+Decker cater to budget-conscious consumers, providing affordable yet reliable options. The strategic positioning of products across various price points allows these companies to capture diverse consumer segments effectively. Moreover, collaborations with retailers and e-commerce platforms are becoming crucial for maximizing reach and enhancing visibility in the market.

In recent years, companies have also recognized the importance of sustainability in their business models. Brands like Zojirushi and Morphy Richards are adapting to changing consumer demands by introducing eco-friendly products and exploring sustainable manufacturing practices. As environmental considerations become more central to purchasing decisions, companies that proactively incorporate sustainability into their operations are likely to enjoy a competitive edge. Alongside technological advancements, the emphasis on responsible sourcing and production will shape the future landscape of the electric kettles market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Oster
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Sharp
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Philips
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Sunbeam
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Teavana
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Breville
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Cuisinart
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 De'Longhi
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Panasonic
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Zojirushi
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 KitchenAid
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Black+Decker
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Russell Hobbs
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Hamilton Beach
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Morphy Richards
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Electric Kettles Sales Market, By Application
    • 6.1.1 Home Use
    • 6.1.2 Commercial Use
    • 6.1.3 Travel
  • 6.2 Electric Kettles Sales Market, By Product Type
    • 6.2.1 Cordless Electric Kettles
    • 6.2.2 Stovetop Electric Kettles
    • 6.2.3 Electric Kettle with Temperature Control
    • 6.2.4 Glass Electric Kettles
    • 6.2.5 Stainless Steel Electric Kettles
  • 6.3 Electric Kettles Sales Market, By Material Type
    • 6.3.1 Plastic
    • 6.3.2 Stainless Steel
    • 6.3.3 Glass
  • 6.4 Electric Kettles Sales Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Offline Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Electric Kettles Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Electric Kettles Sales market is categorized based on

By Product Type

• Cordless Electric Kettles
• Stovetop Electric Kettles
• Electric Kettle with Temperature Control
• Glass Electric Kettles
• Stainless Steel Electric Kettles

By Application

• Home Use
• Commercial Use
• Travel

By Distribution Channel

• Online Retail
• Offline Retail

By Material Type

• Plastic
• Stainless Steel
• Glass

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Philips
• Breville
• Cuisinart
• Hamilton Beach
• Sunbeam
• Black+Decker
• Oster
• Russell Hobbs
• Panasonic
• KitchenAid
• De'Longhi
• Zojirushi
• Sharp
• Morphy Richards
• Teavana