Educational Toys

Educational Toys Market Outlook

The global educational toys market is projected to reach approximately USD 30 billion by 2035, growing at a CAGR of around 9% from 2025 to 2035. This growth is driven by the increasing recognition of the importance of play-based learning in early childhood development, along with the rising demand for STEM (Science, Technology, Engineering, and Mathematics) educational toys that foster critical thinking and problem-solving skills. Additionally, the rising trend of homeschooling, accelerated by the COVID-19 pandemic, has created a surge in demand for educational toys that can supplement traditional learning methods. Moreover, parents are increasingly seeking toys that not only entertain but also provide educational value, which further fuels the growth of the market. The integration of technology in educational toys, such as interactive learning tools and augmented reality features, is also a significant factor contributing to the market's expansion.

Growth Factor of the Market

One of the foremost growth factors for the educational toys market is the increasing emphasis on early childhood education and development. Parents and educators are becoming more aware of how play can be a powerful tool for learning, thus leading to an increase in investments in educational toys. Furthermore, the ongoing digital transformation in education is introducing innovative educational toys that incorporate technology, enhancing the overall learning experience. The increasing focus on developing skills that align with future job markets, particularly in STEM fields, is also driving demand for educational toys. Additionally, governments worldwide are advocating for improved educational standards, thus encouraging the development of educational products. The rise in disposable income and changing lifestyles of families are allowing parents to spend more on quality educational products that contribute to their children's cognitive development. Moreover, the growing popularity of parenting blogs and social media platforms have created awareness about the importance of educational toys, influencing purchasing behavior.

Key Highlights of the Market

• The market is expected to experience a significant CAGR of approximately 9% between 2025 and 2035.
• STEM toys are leading the segment, driven by increased interest in technology and engineering fields.
• Online retail is emerging as the dominant distribution channel, offering convenience and a wide range of products.
• North America holds the largest market share, followed closely by Europe, due to high disposable income and educational spending.
• There is a growing demand for toys catering to special needs education, reflecting a more inclusive approach to education.

By Product Type

STEM Toys:

STEM toys are designed to promote learning in science, technology, engineering, and mathematics through hands-on experiences. These toys typically include building kits, robotics, and coding games that encourage children to think critically and solve problems creatively. The market for STEM toys is experiencing rapid growth as parents increasingly recognize the necessity of fostering STEM skills from a young age. Educational institutions are also incorporating these toys into their curriculums, further driving demand. The engaging nature of STEM toys appeals to children and helps them to develop essential skills such as logical reasoning and teamwork. Additionally, as technology continues to influence the educational landscape, the variety of STEM toys is continually expanding, catering to a range of age groups and interests.

Language Learning Toys:

Language learning toys play a pivotal role in helping children develop their communication skills. These toys typically encompass interactive books, language games, and electronic learning devices that facilitate language acquisition through fun and engaging methods. With the globalization of education and the increasing importance of multilingualism, there is a growing demand for toys that promote language learning at an early age. These toys not only enhance vocabulary and comprehension but also build confidence in speaking and listening skills. Furthermore, the incorporation of technology in language learning toys, such as apps and audiovisual aids, has revolutionized the learning process, thus expanding their appeal among parents and educators alike.

Math Toys:

Math toys are designed to introduce foundational mathematical concepts to children in a playful and engaging manner. These toys range from simple counting blocks to more complex problem-solving games. The demand for math toys is bolstered by the increasing recognition of the importance of early mathematics education in developing critical thinking and analytical skills. As parents seek to provide their children with a competitive edge in education, the popularity of math toys is on the rise. Furthermore, the integration of technology in math toys, such as interactive apps and online platforms, enhances the overall learning experience, making it more enjoyable for children. Educational institutions are also adopting math toys in classrooms, further supporting their growth in the market.

Science Kits:

Science kits provide hands-on opportunities for children to explore scientific concepts through experiments and projects. These kits cover various fields, including chemistry, biology, physics, and environmental science. The appeal of science kits lies in their ability to inspire curiosity and a love for science from an early age. As STEM education gains prominence, the market for science kits continues to expand, with new and innovative products being introduced that align with educational standards. Parents and educators appreciate the educational value of science kits, as they not only promote critical thinking and experimentation but also encourage collaboration and communication skills among children through group activities.

Educational Games:

Educational games encompass a broad range of products that combine fun with learning. These games are designed to teach various subjects, including math, language arts, and social studies, while keeping children engaged and entertained. The growing trend of gamification in education has significantly spurred the demand for educational games, as they provide an interactive and enjoyable learning experience. Parents are increasingly seeking these games for their children to supplement traditional learning methods and foster a love for learning. Additionally, the availability of educational games across various platforms, including board games, card games, and digital applications, makes them accessible to a wide audience, further contributing to their popularity.

By Application

Preschool Education:

The preschool education segment is pivotal in the educational toys market as it lays the foundation for children's future learning experiences. Toys designed for preschool education focus on developing basic skills such as reading, writing, and numeracy through engaging activities. The demand for educational toys in this segment is driven by the increasing awareness of the importance of early childhood education and the role of play in learning. Parents are increasingly investing in toys that will help prepare their children for elementary school while ensuring that the learning process remains fun and interactive. Furthermore, many preschools have begun incorporating educational toys into their curricula, further boosting the market for this category.

Elementary Education:

In the elementary education segment, educational toys are designed to support the learning of core subjects such as math, science, and language arts. These toys aim to reinforce concepts taught in schools while making learning enjoyable. The growing emphasis on hands-on learning approaches in elementary education has led to an increase in the demand for educational toys that are not only fun but also educational. As parents seek products that enhance their children’s learning experiences, the market for elementary education toys continues to thrive. Additionally, schools are recognizing the value of incorporating educational toys into their teaching methodologies, which is further driving growth in this segment.

Special Needs Education:

The special needs education segment is gaining recognition as more parents and educators seek toys that cater specifically to children with learning disabilities or developmental delays. Educational toys in this segment are designed to promote inclusivity and provide therapeutic benefits while catering to the unique learning needs of these children. The growing awareness of the importance of early intervention in special needs education is driving demand for specialized educational toys. Manufacturers are increasingly developing toys that target specific skills, such as fine motor skills, communication, and sensory development, thus expanding the market opportunities within this niche. Furthermore, many educational institutions are beginning to adopt these toys in their special needs programs, supporting the growth of this segment.

Homeschooling:

The homeschooling segment reflects the increasing trend of parents opting for alternative education methods outside of traditional school systems. Educational toys tailored for homeschooling provide parents with the tools to create engaging and effective learning environments at home. The rise in homeschooling, particularly during the COVID-19 pandemic, has led to an increased demand for educational toys that facilitate learning across multiple subjects. Parents are actively seeking resources that can supplement their teaching, making educational toys an essential component of the homeschooling experience. This segment is expected to continue growing as more families embrace the flexibility and personalized approach that homeschooling offers.

Others:

The 'Others' category encompasses various applications for educational toys beyond the primary segments mentioned. This includes toys used in after-school programs, summer camps, and recreational centers. The demand for educational toys in these applications stems from the growing understanding of the importance of continuous learning through play in informal settings. Educational toys utilized in these environments often focus on teamwork, social skills, and cognitive development. As organizations increasingly recognize the value of incorporating educational toys into their programs, this segment is likely to see steady growth, contributing to the overall expansion of the educational toys market.

By Distribution Channel

Online Retail:

The online retail segment is experiencing significant growth, fueled by the convenience and accessibility it offers to consumers. With the rise of e-commerce platforms, parents can easily browse a vast selection of educational toys, read reviews, and compare prices from the comfort of their homes. The COVID-19 pandemic accelerated the shift toward online shopping, leading to an increase in online sales for educational toys. Additionally, many online retailers offer subscription services, providing parents with curated toy selections delivered to their doorsteps. The ability to access a broader range of products and often better deals has made online retail the leading distribution channel in the educational toys market.

Specialty Stores:

Specialty stores provide a curated shopping experience, focusing specifically on educational toys and learning resources. These stores often emphasize quality and educational value, appealing to parents who prioritize enriching their children's learning experiences. The expert staff in specialty stores can offer personalized recommendations and insights into the educational benefits of various toys, enhancing the shopping experience. While specialty stores may have a smaller reach compared to online retailers, they continue to attract consumers who value in-depth knowledge and a hands-on approach to selecting educational products. This segment remains important for building brand loyalty and community engagement.

Department Stores:

Department stores represent a traditional distribution channel for educational toys, offering a wide range of products alongside other consumer goods. While online shopping has surged in popularity, department stores continue to attract customers seeking a one-stop shopping experience. Parents often visit department stores to physically evaluate the toys before purchase, allowing them to assess quality and suitability for their children. Additionally, seasonal promotions and sales events at department stores encourage consumers to purchase educational toys during peak shopping periods. Despite the growing competition from e-commerce, department stores maintain a relevant presence in the educational toys market.

Toy Stores:

Toy stores are dedicated retail outlets that provide a specialized selection of toys, including a considerable range of educational toys. These stores allow consumers to explore various products, often featuring interactive displays and knowledgeable staff who can assist in the purchasing process. The hands-on experience that toy stores provide can be particularly beneficial for parents seeking the right educational toys for their children. Although facing competition from online retailers, toy stores often create engaging in-store experiences that encourage customer loyalty. This segment remains vital for fostering a community around educational products and providing personalized service to consumers.

Others:

The 'Others' category encompasses alternative distribution channels, such as discount stores, warehouse clubs, and educational institutions. Discount stores offer competitive pricing on educational toys, attracting budget-conscious consumers who still seek quality products. Warehouse clubs provide a membership-based shopping experience with bulk purchasing options, appealing to families looking to buy educational toys in larger quantities. Educational institutions, including schools and daycare centers, often purchase educational toys directly from manufacturers or wholesalers to enhance their learning environments. This segment serves to diversify market access to educational toys and broaden the reach to various consumer segments.

By Age Group

Toddlers:

The toddler age group, typically including children aged 1 to 3 years, requires educational toys specifically designed to promote sensory exploration and motor skill development. Toys for this age group often include bright colors, different textures, and simple shapes to engage toddlers and stimulate their curiosity. Developmental milestones such as grasping, stacking, and sorting are key focuses in this category, with toys designed to enhance these skills. As parents become more conscious of their children's early development, there is a growing demand for educational toys that fit the developmental needs of toddlers. Furthermore, many educational institutions emphasize the importance of sensory play for toddlers, bolstering the market for these types of toys.

Preschoolers:

Preschoolers, generally aged 3 to 5 years, benefit from educational toys that encourage imaginative play, language development, and basic problem-solving skills. Toys in this category often incorporate elements of storytelling and role-playing, allowing preschoolers to engage creatively while learning essential skills. The demand for educational toys for this age group is driven by parents seeking to prepare their children for formal schooling through fun and interactive methods. As preschool education becomes increasingly important, educational toys that support early literacy, numeracy, and social skills are gaining traction in the market. This segment is anticipated to witness significant growth as parents prioritize educational play during their children's formative years.

School-Age Children:

School-age children, aged 6 to 12 years, require educational toys that challenge their developing cognitive and social skills while supporting their formal education. This category includes a wide range of educational products, from science kits to STEM-based building sets. Parents are increasingly looking for toys that not only entertain but also complement their children’s classroom learning. The growing emphasis on project-based learning and hands-on experiences in schools has fueled demand for educational toys that align with these educational practices. Furthermore, the rise of robotics and coding toys has become a popular trend, encouraging school-age children to explore technology and engineering concepts in a fun and engaging way.

Tweens:

The tween age group, which includes children aged 9 to 12 years, is characterized by a transition from childhood to adolescence, necessitating educational toys that cater to their evolving interests and learning needs. Educational products for this age group often focus on complex problem-solving skills, critical thinking, and social interactions. Toys in this category may include advanced science kits, robotics sets, or interactive learning platforms that challenge tweens to think independently. As parents strive to support their children's interests and hobbies, the demand for educational toys that promote STEM learning, creativity, and self-expression is on the rise. Additionally, educational toys catering to this age group often emphasize collaboration and teamwork, preparing tweens for group dynamics in higher education and in professional settings.

Teens:

Although the educational toys market predominantly targets younger children, there is an emerging demand for educational products that cater to teenagers, aged 13 to 18 years. This segment includes products focused on developing advanced skills in areas such as coding, robotics, and creative arts. Educational toys aimed at teens often emphasize project-based learning, allowing them to explore their interests in greater depth. As parents and educators recognize the importance of continued learning beyond formal education, the demand for educational products that promote self-directed learning and enhance skills in preparation for higher education and careers is growing. This segment is expected to become increasingly relevant as the market evolves to meet the needs of older youth seeking educational enrichment.

By Region

North America is currently the largest market for educational toys, accounting for approximately 35% of the global market share, largely driven by the high disposable income of families and a strong emphasis on early childhood education. The region's well-established retail infrastructure, combined with the presence of leading educational toy manufacturers, fosters a favorable environment for market growth. Moreover, the increasing trend of homeschooling in North America, particularly during the pandemic, has significantly boosted the demand for educational toys as parents seek resources to support their children's learning at home. The region is expected to maintain a steady CAGR of around 8% through 2035 as more parents prioritize educational spending.

Europe ranks as the second largest market, comprising approximately 30% of the total market share. The growth in this region is driven by a similar emphasis on educational standards and quality, supported by strong government initiatives focusing on early childhood education. Countries such as Germany and the UK are witnessing a rising trend in the adoption of educational toys, with parents increasingly aware of their children's developmental needs. Asia Pacific is emerging as a rapidly growing market, expected to see a CAGR of around 10% due to rising population, urbanization, and growing middle-class incomes. The growing interest in STEM education and the increasing availability of educational toys across various price points are contributing factors to the growth in this region. Meanwhile, Latin America and the Middle East & Africa are also witnessing growth, albeit at a slower pace, as educational awareness and disposable income gradually rise.

Opportunities

The educational toys market presents several opportunities for growth and innovation, particularly with the increasing focus on STEM education. As parents and educators become more aware of the importance of developing critical thinking and problem-solving skills in children, there is a growing demand for toys that cater to these educational trends. Manufacturers have the opportunity to create innovative educational toys that incorporate technology such as augmented reality and coding applications to enhance learning experiences. Additionally, there is a significant market potential in developing educational toys that support special needs education, catering to children with learning disabilities and developmental challenges. By expanding product lines to meet diverse learning requirements, companies can tap into a niche yet underserved market segment.

Moreover, the rise of e-commerce has opened new avenues for reaching consumers, allowing companies to engage with a broader audience and respond quickly to changing market demands. Utilizing digital marketing strategies to promote educational toys can further enhance visibility and sales. Collaborations with educational institutions and initiatives to integrate educational toys within formal learning environments can also provide significant opportunities. Furthermore, as environmental awareness grows, manufacturers focusing on sustainable and eco-friendly educational toys can attract environmentally conscious consumers, thus expanding their market share. This combination of trends and opportunities creates a promising landscape for growth in the educational toys market.

Threats

Despite the promising outlook for the educational toys market, several threats may impact growth. One significant concern is the intense competition among manufacturers, leading to price wars and reduced profit margins. Established brands often dominate the market, making it challenging for new entrants to gain market share. Moreover, the rapid pace of technological advancement necessitates constant innovation, which can strain resources and increase operational costs for manufacturers. Additionally, shifting consumer preferences towards digital entertainment can pose a threat to traditional educational toys, as children increasingly gravitate towards screens and electronic devices for play and learning. This trend raises concerns about the long-term sustainability of educational toy sales as digital learning tools become more prevalent.

Furthermore, safety regulations and standards for children's products are becoming increasingly stringent worldwide. Manufacturers must continually invest in ensuring their products comply with these regulations, which can add to operational costs and complicate product development processes. Counterfeit products and low-quality imitations also pose a threat to brand reputation and consumer trust, potentially leading to decreased sales and market share. Adapting to these challenges while maintaining product quality and safety is crucial for companies operating in the educational toys market.

Competitor Outlook

• LEGO Group
• Mattel, Inc.
• Hasbro, Inc.
• Learning Resources, Inc.
• Melissa & Doug LLC
• VTech Electronics Limited
• LeapFrog Enterprises, Inc.
• Kano Computing Limited
• Playmobil
• Ravensburger AG
• Educational Insights
• Goliath Games
• Small Foot Company
• KidKraft
• ThinkFun, Inc.

The competitive landscape of the educational toys market is characterized by a mix of established brands and emerging players, each striving to capture market share through innovation and differentiation. Leading companies like LEGO and Mattel dominate the market with extensive product lines and strong brand recognition. These manufacturers invest significantly in research and development to create innovative educational toys that align with current educational trends, particularly in STEM. Additionally, these companies often engage in strategic partnerships and collaborations with educational institutions to enhance their credibility and market presence.

Emerging players are also making their mark in the educational toys market by introducing niche products that cater to specific learning needs. Companies like LeapFrog and VTech focus on incorporating technology into their toys, creating interactive learning experiences that appeal to tech-savvy consumers. Furthermore, organizations specializing in sustainable and eco-friendly products are gaining traction as consumers increasingly prioritize environmentally responsible purchasing decisions. This shift presents an opportunity for companies that emphasize sustainability and social responsibility in their product offerings.

Regions play a significant role in shaping the competitive landscape, as local players often have a better understanding of regional market dynamics and consumer preferences. For example, companies in Asia Pacific are developing educational toys that cater to the unique cultural and educational needs of the region. The rise of e-commerce has allowed smaller manufacturers to reach a global audience, increasing competition in the market. As the educational toys market continues to evolve, maintaining a focus on quality, safety, and educational value will be essential for manufacturers seeking to thrive in this competitive environment.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 KidKraft
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Playmobil
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 LEGO Group
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Hasbro, Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Mattel, Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Goliath Games
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 ThinkFun, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Ravensburger AG
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Melissa & Doug LLC
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Small Foot Company
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Educational Insights
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Kano Computing Limited
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Learning Resources, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 VTech Electronics Limited
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 LeapFrog Enterprises, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Educational Toys Market, By Age Group
    • 6.1.1 Toddlers
    • 6.1.2 Preschoolers
    • 6.1.3 School-Age Children
    • 6.1.4 Tweens
    • 6.1.5 Teens
  • 6.2 Educational Toys Market, By Application
    • 6.2.1 Preschool Education
    • 6.2.2 Elementary Education
    • 6.2.3 Special Needs Education
    • 6.2.4 Homeschooling
    • 6.2.5 Others
  • 6.3 Educational Toys Market, By Distribution Channel
    • 6.3.1 Online Retail
    • 6.3.2 Specialty Stores
    • 6.3.3 Department Stores
    • 6.3.4 Toy Stores
    • 6.3.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Educational Toys Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Educational Toys market is categorized based on

By Application

• Preschool Education
• Elementary Education
• Special Needs Education
• Homeschooling
• Others

By Distribution Channel

• Online Retail
• Specialty Stores
• Department Stores
• Toy Stores
• Others

By Age Group

• Toddlers
• Preschoolers
• School-Age Children
• Tweens
• Teens

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• LEGO Group
• Mattel, Inc.
• Hasbro, Inc.
• Learning Resources, Inc.
• Melissa & Doug LLC
• VTech Electronics Limited
• LeapFrog Enterprises, Inc.
• Kano Computing Limited
• Playmobil
• Ravensburger AG
• Educational Insights
• Goliath Games
• Small Foot Company
• KidKraft
• ThinkFun, Inc.