Dry Wine Sales

Dry Wine Sales Market Outlook

The global dry wine market is projected to reach an estimated value of USD 350 billion by 2033, growing at a compound annual growth rate (CAGR) of approximately 4.5% during the forecast period from 2025 to 2033. The increasing consumer preference for low-sugar alcoholic beverages and the rising trend of wine consumption across various demographic segments are significant growth factors driving the market's expansion. The increasing popularity of wine among millennials and health-conscious consumers, who are increasingly opting for dry wines due to their lower calorie and sugar content, is also contributing to market growth. Furthermore, the booming hospitality industry, which includes restaurants, bars, and hotels, is expected to boost dry wine sales, providing additional avenues for market growth. As social occasions and gatherings regain momentum post-pandemic, the demand for dry wines is anticipated to surge.

Growth Factor of the Market

Several interlinked factors are propelling the growth of the dry wine market significantly over the coming years. The global shift toward healthy lifestyles has led consumers to seek beverages with minimal sugar content, positioning dry wines as an appealing option. The trend of wine tourism is also notable, as consumers increasingly visit vineyards and wineries, leading to a higher demand for various wine types, particularly dry varieties. The expansion of e-commerce platforms has made dry wine more accessible to a broader audience, allowing consumers to purchase wines conveniently from the comfort of their homes. Additionally, the cultural acceptance of wine in regions previously dominated by other alcoholic beverages is driving new consumer demographics to explore and adopt dry wines. Lastly, innovative marketing strategies by wine producers have engaged consumers through social media campaigns and virtual tastings, further enhancing the visibility and popularity of dry wine.

Key Highlights of the Market

• The global dry wine market is anticipated to grow at a CAGR of 4.5% from 2025 to 2033.
• Increased consumer awareness regarding health benefits associated with moderate wine consumption is boosting sales.
• The rise of online platforms for wine purchase is significantly enhancing market accessibility.
• Wine tourism is gaining traction and influencing the purchasing behavior of consumers toward dry wines.
• Innovative marketing practices are engaging younger demographics, particularly millennials, in the wine culture.

By Product Type

Red Wine :

Red wine continues to be the most dominant segment in the dry wine market, known for its rich flavors and numerous health benefits attributed to the presence of antioxidants like resveratrol. The consumption of red wine has been linked to various health advantages, including improved heart health and anti-aging properties, making it an attractive option for many consumers. The popularity of red wine has also been significantly influenced by its association with existing culinary traditions and culture, particularly in countries like France, Italy, and Spain. With various options available, including Cabernet Sauvignon, Merlot, and Pinot Noir, red wine caters to a broad spectrum of taste preferences, driving its sustained growth in the market. Furthermore, the increasing interest in wine pairings with food has also enhanced red wine's appeal among gastronomy enthusiasts and casual drinkers alike.

White Wine :

White wine has gained immense popularity in the dry wine segment, particularly among health-conscious consumers looking for lower-calorie options. This category includes a variety of wines that appeal to different palates, including Chardonnay and Sauvignon Blanc, both known for their crisp and refreshing qualities. The versatility of white wine in pairing with a range of dishes, particularly seafood and light meats, has contributed to its growth in various dining establishments and home consumption. Additionally, the rising trend of summer gatherings and outdoor events has elevated white wine's status as a go-to beverage for warm weather occasions. Its appeal to a younger demographic, often drawn to lighter and fruitier beverages, further solidifies white wine's presence in the dry wine market.

Rose Wine :

Rosé wine has carved out a significant niche in the dry wine market, particularly appealing to consumers seeking a blend of the characteristics found in red and white wines. The vibrant colors and fruity profiles of rosé wines make them a popular choice among millennials and younger consumers who are often looking for aesthetically pleasing options to enjoy during social gatherings. Furthermore, the increasing popularity of wine spritzers and cocktails that incorporate rosé wine has broadened its market appeal. Seasonal consumption trends also favor rosé wine, as it is often associated with summer festivities and outdoor activities. As producers experiment with various grape varieties and blends, the diversity within the rosé segment contributes to its growing market share.

Sparkling Wine :

Sparkling wine, including Champagne, Prosecco, and Cava, is increasingly recognized as a celebratory beverage, leading to its rise in popularity within the dry wine market. The effervescence and festive nature of sparkling wine make it an essential addition to celebrations such as weddings, birthdays, and holiday gatherings. The expansion of the sparkling wine segment is further fueled by innovative marketing strategies that promote these wines for casual occasions instead of solely for special events. The growing interest in premium sparkling wines, along with their successful integration into brunch menus and cocktail mixes, has allowed this segment to thrive. Additionally, the global trend toward luxury experiences has increased the demand for high-quality sparkling wines among consumers.

Fortified Wine :

Fortified wines, which are produced by adding a distilled spirit to the base wine, have garnered attention as unique offerings in the dry wine market. This segment includes varieties such as Sherry and Port, appealing to consumers interested in complex flavors and higher alcohol content. The versatility of fortified wines in cocktails and culinary applications further enhances their market positioning. As consumers become more adventurous in their wine choices, the interest in fortified wines rises, leading to growth in sales. Moreover, the educational initiatives by wine producers in tasting events and workshops have helped raise awareness and appreciation for fortified wines, contributing to their increasing acceptance among the broader wine-drinking population.

By Application

Retail Stores :

Retail stores play a crucial role in the distribution of dry wines, acting as a primary channel for consumers to access a wide selection of brands and types. The convenience offered by physical retail outlets, paired with knowledgeable staff who can assist in selection, has kept retail stores as a significant market player. Many consumers prefer to browse and sample wines before making a purchase, which makes retail locations appealing. The growth of specialty wine shops that focus on curated selections of high-quality dry wines has also contributed to this segment's expansion. Additionally, seasonal sales and promotions at retail stores often drive customer traffic, enhancing overall sales and encouraging consumers to explore new wine varieties.

Online Platforms :

The rise of e-commerce has transformed the way consumers purchase dry wines, with online platforms becoming an increasingly popular choice for wine shopping. The convenience of browsing a vast selection of wines from the comfort of home, coupled with the ability to read reviews and compare prices, has made online shopping appealing to many consumers. Furthermore, the COVID-19 pandemic accelerated the adoption of online shopping for alcohol, as restrictions on in-person gatherings prompted consumers to seek alternative purchasing methods. Online retailers often provide detailed product descriptions and pairing suggestions, enhancing the shopping experience. As logistics and distribution channels improve, the online wine market is expected to maintain its upward trajectory, further contributing to the overall growth of the dry wine market.

Restaurants & Bars :

The restaurant and bar segment is a vital component of the dry wine market, serving as a major consumer of dry wines. Establishments often curate extensive wine lists to enhance their dining experiences, offering a range of dry wines that pair well with their menu selections. The trend of wine pairings with food has elevated dry wines, particularly red and white, in upscale dining contexts. Furthermore, the experiential dining trend has led restaurants to host wine tasting events and wine-themed dinners, expanding consumer exposure to various dry wines. As restaurants and bars continue to recover from pandemic-induced challenges, the demand for premium wine offerings is expected to rise, fueling growth in this segment.

Specialty Stores :

Specialty stores, which focus on niche markets and curated selections of wines, are increasingly contributing to the growth of the dry wine market. These stores often emphasize quality over quantity, providing consumers with access to unique and carefully sourced dry wines. The knowledgeable staff in specialty stores can offer personalized recommendations, enhancing the shopping experience and building customer loyalty. Additionally, these establishments frequently host tastings and events that educate consumers about different wine varieties, encouraging experimentation and expanding consumers' palates. As wine enthusiasts seek out distinct flavors and artisanal products, specialty stores play an essential role in guiding them toward high-quality dry wines.

Duty-Free Shops :

Duty-free shops have emerged as a significant distribution channel for dry wines, particularly in international airports and travel hubs. These shops attract travelers looking for premium products at competitive prices, with dry wines often being among the most sought-after items. The allure of purchasing exclusive or hard-to-find wines without local taxes adds to the appeal of duty-free shopping. As international travel resumes, the duty-free segment is poised for growth, with wine producers likely to capitalize on this opportunity by offering limited-edition releases and exclusive products that cater to travelers. The unique shopping experience offered by duty-free shops helps foster an appreciation for dry wines among international consumers.

By Distribution Channel

Direct Sales :

Direct sales play an essential role in the distribution of dry wines, allowing producers and wineries to connect directly with consumers. This channel offers unique advantages, including the ability for consumers to experience wines in their purest form, often through vineyard tours and tastings. Direct sales foster a strong relationship between producers and consumers, creating brand loyalty and encouraging repeat purchases. Wineries often use direct sales to showcase their full product range, including exclusive or limited-edition releases that may not be available through traditional retail channels. The growing trend of wine clubs and subscription services has also contributed to the expansion of direct sales, enabling consumers to discover and enjoy new wines regularly.

Indirect Sales :

Indirect sales encompass a range of retail and distribution channels that facilitate the sale of dry wines to consumers. This segment includes traditional retail outlets, online platforms, and restaurants, enabling producers to reach a broader audience. The diversified approach of indirect sales allows wine producers to gain visibility in various market segments, catering to different consumer preferences. Retailers often work with distributors to ensure a steady supply of popular dry wine brands, enhancing accessibility for consumers. Furthermore, indirect sales channels contribute to consumer education by providing a platform for tastings and promotions, ultimately driving interest and sales in the dry wine market.

By Ingredient Type

Chardonnay :

Chardonnay is one of the most popular white wine varieties in the dry wine market, known for its versatility and wide range of flavor profiles. This grape can produce wines that range from buttery and oaky to crisp and mineral-driven, making it appealing to a diverse audience. Chardonnay's adaptability to different climates and winemaking techniques has enabled it to thrive in many regions worldwide, including California, Burgundy, and Australia. As consumers become more educated about wine, the appreciation for high-quality Chardonnay has grown, leading to increased demand. The variety's ability to pair well with various dishes further solidifies its status in the dry wine market, making it a staple in both homes and restaurants.

Cabernet Sauvignon :

Cabernet Sauvignon is a prominent red wine variety known for its bold flavors and full-bodied character, making it a preferred choice in the dry wine segment. This varietal is particularly popular among wine enthusiasts due to its complex aromas and aging potential. Cabernet Sauvignon is often associated with prestigious wine regions like Napa Valley and Bordeaux, which has elevated its status among consumers. The growing interest in premium and aged wines has further fueled demand for high-quality Cabernet Sauvignon, as collectors and connoisseurs seek out exceptional bottles. Moreover, the versatility of this varietal allows it to pair well with hearty dishes, making it a favorite in both casual and fine dining settings.

Pinot Noir :

Pinot Noir is revered for its elegance and complexity, carving a niche for itself in the dry wine market. This red varietal is known for its lighter body, bright acidity, and nuanced flavors, making it a favorite among those who prefer more delicate wines. The challenges associated with growing Pinot Noir, due to its susceptibility to disease and sensitivity to climate, have contributed to its reputation as a premium wine. As consumers seek out unique and high-quality options, the demand for Pinot Noir has steadily increased, particularly from regions like Oregon and Burgundy. The grape's ability to express terroir adds to its allure, with each bottle offering a distinct taste profile that captivates wine lovers.

Merlot :

Merlot is recognized as one of the most widely consumed red wines globally, known for its smooth texture and approachable flavors. This varietal often serves as an entry point for new wine drinkers, thanks to its fruit-forward characteristics and softer tannins. The versatility of Merlot allows it to be blended with other varietals or enjoyed on its own, catering to a diverse audience. The popularity of Merlot has grown in both casual and fine dining settings, with its ability to complement a wide range of dishes. Additionally, as consumers become more adventurous in their wine choices, the demand for high-quality Merlot from reputable wineries is expected to rise, further solidifying its position in the dry wine market.

Sauvignon Blanc :

Sauvignon Blanc is a vibrant white wine varietal known for its refreshing acidity and aromatic profile, making it a popular choice among dry wine consumers. This grape variety is characterized by its zesty citrus and herbaceous notes, appealing to those seeking a crisp and lively wine. Sauvignon Blanc has gained significant traction in regions such as New Zealand and California, where winemakers have embraced its unique characteristics. The increasing trend toward lighter, more refreshing wines has fueled demand for Sauvignon Blanc, particularly during warmer months or casual social gatherings. As consumers continue to explore diverse wine options, the popularity of Sauvignon Blanc is expected to grow, reinforcing its importance in the dry wine market.

By Region

The North American dry wine market is a significant contributor to global sales, driven primarily by the United States, which accounts for a considerable market share. The U.S. wine industry has experienced a surge in wine consumption over the past few years, with dry wines gaining popularity among consumers. The growing trend of wine appreciation and the increasing number of wineries across the country have heightened awareness and accessibility of dry wines. As a result, the North American market is projected to grow at a CAGR of approximately 4% during the forecast period, driven by evolving consumer preferences and the expansion of premium wine offerings.

In Europe, the dry wine market is well-established, with countries like France, Italy, and Spain being recognized as key players in wine production and consumption. European consumers have a long-standing tradition of wine drinking, particularly dry wines, which play a vital role in their culinary culture. As the market continues to evolve, there is a noticeable shift towards organic and biodynamic wines, appealing to health-conscious consumers seeking sustainable options. The European dry wine market is anticipated to maintain steady growth, supported by a strong consumer base and the ongoing interest in diverse wine varieties.

Opportunities

One of the most significant opportunities in the dry wine market lies in the increasing demand for premium and artisanal products. As consumers become more discerning and knowledgeable about wine, there is a growing appreciation for high-quality offerings that showcase unique terroirs, traditional winemaking techniques, and sustainable practices. This shift is leading to a surge in interest in boutique wineries and small-scale producers, providing opportunities for these businesses to capture market share and establish a loyal customer base. Additionally, the trend of wine tourism is expanding, with more consumers seeking immersive experiences at vineyards and wineries, further driving demand for artisanal dry wines. By leveraging this trend, producers can build brand recognition and strengthen their market positioning.

Another opportunity is the expansion of e-commerce platforms and online wine sales. As more consumers embrace digital shopping, wine producers and retailers can enhance their online presence and offer curated selections of dry wines. This approach not only increases accessibility for consumers but also allows for personalized marketing strategies that cater to individual preferences. The potential for subscription services and direct-to-consumer sales models in the wine industry is also on the rise, providing opportunities for producers to engage with customers and ensure a steady revenue stream. By capitalizing on these digital trends, stakeholders in the dry wine market can tap into a growing segment of consumers who prioritize convenience and variety in their wine purchasing experiences.

Threats

Despite the promising outlook for the dry wine market, several threats could hinder growth. One significant concern is the increasing regulatory scrutiny and changing policies regarding alcohol sales and production in various regions. Stricter regulations on labeling, marketing, and distribution of alcoholic beverages can pose challenges for producers and retailers seeking to navigate compliance while remaining competitive. Additionally, the impact of climate change on grape production could affect the quality and availability of specific wine varieties, leading to potential supply shortages and increased prices. As weather patterns become increasingly unpredictable, wineries may face challenges in maintaining consistent quality, further complicating market dynamics.

Another potential restrainer is the shifting preferences of younger consumers, who are increasingly drawn to alternative alcoholic beverages such as craft beer, spirits, and hard seltzers. This trend toward diverse drinking experiences could detract from the traditional wine market, including dry wines, as younger generations explore new flavors and formats. Wine producers must adapt to these changing consumer behaviors by innovating and creating products that resonate with younger audiences. In addition to developing new wine styles and flavors, engaging marketing strategies that highlight the unique aspects of dry wines will be essential in capturing the attention of this demographic.

Competitor Outlook

• Constellation Brands
• Gallo Family Vineyards
• Diageo
• Château Ste. Michelle
• Jackson Family Wines
• Moët Hennessy
• Treasury Wine Estates
• Robert Mondavi Winery
• Craggy Range
• Brown-Forman Corporation
• Kendall-Jackson
• Banfi Vintners
• Wolf Blass
• Trinchero Family Estates
• Fetzer Vineyards

The competitive landscape of the dry wine market is characterized by a mix of established players and emerging artisanal producers. Major wine companies dominate the market, leveraging their extensive distribution networks, marketing capabilities, and economies of scale to maintain a strong presence. Companies like Constellation Brands and Gallo Family Vineyards have strategically expanded their portfolios to include a wide range of dry wine options, catering to diverse consumer preferences. These established players invest significantly in marketing and brand-building efforts, ensuring their products remain top-of-mind for consumers. Additionally, partnerships and collaborations with restaurants and bars help enhance visibility and drive sales.

Emerging wine producers and boutique wineries are increasingly making their mark in the dry wine market by focusing on quality, sustainability, and unique offerings. These smaller producers often emphasize organic and biodynamic practices, appealing to health-conscious consumers and those seeking authentic wine experiences. As the trend toward artisanal products grows, these producers can differentiate themselves by highlighting their unique terroirs and winemaking techniques. The demand for high-quality, limited-production wines is on the rise, providing ample opportunities for emerging players to capture market share and establish their brands in the competitive landscape.

Among the prominent companies in the dry wine market is Treasury Wine Estates, known for its extensive portfolio of premium wines from various regions, including Australia and California. The company continually invests in product innovation and marketing campaigns to enhance brand visibility. Another player, Diageo, has diversified its offerings by entering the wine market, combining its expertise in consumer engagement with the production of premium wines. This strategic move allows Diageo to leverage its existing distribution network while appealing to wine enthusiasts looking for high-quality choices.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Diageo
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Wolf Blass
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Craggy Range
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Banfi Vintners
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Kendall-Jackson
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Fetzer Vineyards
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Constellation Brands
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Jackson Family Wines
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Moët Hennessy
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Robert Mondavi Winery
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Treasury Wine Estates
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Gallo Family Vineyards
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Brown-Forman Corporation
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Trinchero Family Estates
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Château Ste. Michelle
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Dry Wine Sales Market, By Application
    • 6.1.1 Retail Stores
    • 6.1.2 Online Platforms
    • 6.1.3 Restaurants & Bars
    • 6.1.4 Specialty Stores
    • 6.1.5 Duty-Free Shops
  • 6.2 Dry Wine Sales Market, By Product Type
    • 6.2.1 Red Wine
    • 6.2.2 White Wine
    • 6.2.3 Rose Wine
    • 6.2.4 Sparkling Wine
    • 6.2.5 Fortified Wine
  • 6.3 Dry Wine Sales Market, By Ingredient Type
    • 6.3.1 Chardonnay
    • 6.3.2 Cabernet Sauvignon
    • 6.3.3 Pinot Noir
    • 6.3.4 Merlot
    • 6.3.5 Sauvignon Blanc
  • 6.4 Dry Wine Sales Market, By Distribution Channel
    • 6.4.1 Direct Sales
    • 6.4.2 Indirect Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Dry Wine Sales Market by Region
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Dry Wine Sales market is categorized based on

By Product Type

• Red Wine
• White Wine
• Rose Wine
• Sparkling Wine
• Fortified Wine

By Application

• Retail Stores
• Online Platforms
• Restaurants & Bars
• Specialty Stores
• Duty-Free Shops

By Distribution Channel

• Direct Sales
• Indirect Sales

By Ingredient Type

• Chardonnay
• Cabernet Sauvignon
• Pinot Noir
• Merlot
• Sauvignon Blanc

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Constellation Brands
• Gallo Family Vineyards
• Diageo
• Château Ste. Michelle
• Jackson Family Wines
• Moët Hennessy
• Treasury Wine Estates
• Robert Mondavi Winery
• Craggy Range
• Brown-Forman Corporation
• Kendall-Jackson
• Banfi Vintners
• Wolf Blass
• Trinchero Family Estates
• Fetzer Vineyards