Dry-Cleaning and Laundry Services

Dry-Cleaning and Laundry Services Market Outlook

The global dry-cleaning and laundry services market is projected to reach approximately USD 120 billion by 2035, growing at a compound annual growth rate (CAGR) of around 4.5% during the forecast period of 2025 to 2035. The market's growth is primarily driven by the rising demand for convenient and time-saving cleaning solutions, especially in urban areas where professional services offer efficiency and quality that consumers may not achieve at home. Furthermore, the increasing working population, coupled with the growing disposable income, has led to a significant uptick in the use of dry-cleaning and laundry services. Innovations in eco-friendly cleaning technologies and the proliferation of online service platforms are also contributing to the expansion of this market. Additionally, changing consumer lifestyles and a growing awareness of garment care are propelling the need for professional laundry services.

Growth Factor of the Market

One of the primary growth factors for the dry-cleaning and laundry services market is the shift in consumer behavior towards outsourcing laundry tasks due to increasingly hectic lifestyles. As more individuals find themselves juggling work, family, and personal commitments, the demand for time-saving services has surged. Additionally, the rising trend of e-commerce and mobile applications has facilitated the ease of accessing laundry services, thus broadening the customer base. The growing emphasis on hygiene, particularly in the aftermath of the COVID-19 pandemic, has led to an increased preference for professional cleaning over traditional home methods, further driving market growth. The penetration of environmentally friendly cleaning solutions and practices has also attracted a more health-conscious demographic. Lastly, the rise in the fashion industry, especially tailored and high-end apparel, has created a significant need for specialized cleaning services that maintain garment quality and longevity.

Key Highlights of the Market

• The market is expected to witness a steady CAGR of 4.5% from 2025 to 2035.
• Urbanization and busy lifestyles are major driving factors for the growth of laundry services.
• Technological advancements in laundry equipment and eco-friendly cleaning agents are gaining popularity.
• The rise of e-commerce platforms for laundry service booking is transforming customer engagement.
• Increasing awareness of garment care is driving demand for professional cleaning services.

By Service Type

Dry Cleaning:

Dry cleaning remains a vital segment within the dry-cleaning and laundry services market, renowned for its ability to clean delicate fabrics without the use of water. This service employs chemical solvents, primarily perchloroethylene, to remove stains while preserving the fabric’s integrity. As consumers become more aware of garment care, the demand for dry cleaning has increased, particularly for high-end clothing and specialty fabrics. The convenience of drop-off services and pick-up options has also propelled growth in this segment. Moreover, dry cleaning services are expanding to include additional options such as stain removal and fabric protection, further enhancing their appeal to customers.

Laundry:

The laundry service segment includes both self-service laundromats and full-service laundry options, catering to a wide range of customer needs. With the increasing number of working professionals and busy households, full-service laundry options have gained traction, allowing consumers to outsource their laundry chores. This segment is characterized by its ability to handle large volumes of laundry efficiently and effectively. The emergence of eco-friendly laundry practices, such as using biodegradable detergents and energy-efficient machines, has also become a focal point in this sector, appealing to environmentally conscious consumers. Additionally, the growth of subscription models in laundry services is revolutionizing the business landscape, enabling consistent customer engagement and loyalty.

Repair & Alteration:

The repair and alteration segment is gaining recognition as consumers seek services that extend the life of their garments. This service type includes mending, tailoring, and adjusting clothing to fit better, which resonates with the current trend of sustainability and the mindful consumption of fashion. With many consumers opting for repair services rather than discarding clothing, this segment is expected to grow significantly. Repair and alteration services have become integral to dry-cleaning businesses, allowing them to offer comprehensive solutions to customer needs while capitalizing on the growing demand for sustainable practices.

Others:

This category encompasses additional services such as specialty cleaning for items like bedding, curtains, and upholstery. As consumers increasingly recognize the importance of maintaining the cleanliness of various textiles, this segment has seen growth. Additionally, services catering to specific industries, such as hospitality and healthcare, are included in this category and require specialized cleaning expertise. The growing desire for comprehensive care of household and commercial textiles is likely to drive demand in this segment, creating new opportunities for service providers to diversify their offerings and capture a wider market share.

By User

Residential:

Residential users represent a substantial portion of the dry-cleaning and laundry services market, as household needs continue to drive demand for professional cleaning. Busy families and individuals often rely on these services to manage their laundry load, freeing up time for other activities. The residential segment is characterized by a growing preference for convenience, with many consumers opting for pickup and delivery services that cater to their schedules. Additionally, the rise of urban living has led to an increased need for space-saving solutions, prompting many households to outsource laundry tasks. The trend of eco-friendly practices is also influencing consumer choices, as more households seek services that align with their values regarding sustainability and health.

Commercial:

The commercial segment encompasses businesses such as hotels, restaurants, and corporate offices that require regular laundry services. This sector is a significant driver of the dry-cleaning and laundry services market, as these establishments rely on professional cleaning to maintain a high standard of hygiene and appearance. Commercial users typically require large volumes of laundry services, which creates opportunities for service providers to establish long-term contracts and relationships. The increasing emphasis on cleanliness in public spaces, especially in the wake of health crises, is likely to further enhance demand in this segment. Furthermore, the ongoing trend of outsourcing non-core functions is prompting businesses to partner with laundry service providers, creating a lucrative market for commercial services.

By Cleaning Type

Regular:

The regular cleaning type is characterized by standard laundry services offered at competitive prices. This segment appeals primarily to cost-conscious consumers who seek reliable and efficient cleaning without the premium features associated with specialized services. Regular cleaning typically includes washing, drying, and folding of everyday garments, making it a staple offering in the laundry service market. The convenience of on-demand services and the accessibility of local laundries contribute to the popularity of this segment. Additionally, regular cleaning services often cater to both residential and commercial users, making it a versatile segment with broad market appeal.

Premium:

Premium cleaning services are tailored for customers who prioritize quality and are willing to pay a higher price for specialized care. This segment often includes services such as dry cleaning, stain removal, and delicate fabric handling. Premium services attract a clientele seeking personalized service and attention to detail, particularly for high-end garments and specialty items. The growing awareness of garment maintenance and care is propelling this segment, as consumers increasingly value the longevity of their clothing. Additionally, premium cleaning services often incorporate eco-friendly practices that appeal to health-conscious and environmentally aware consumers, further enhancing their marketability.

By Distribution Channel

Offline:

The offline distribution channel remains a traditional yet vital avenue for dry-cleaning and laundry services, encompassing brick-and-mortar establishments where customers can physically drop off and pick up their laundry. This channel is particularly popular among customers who prefer face-to-face interactions and the immediate availability of services. The offline approach fosters customer loyalty through personalized service and trust, as regular patrons develop relationships with staff. Furthermore, many offline establishments are adapting to technological advancements by integrating online booking systems and loyalty programs to enhance customer experience. Despite the rise of online services, the offline segment continues to thrive, supported by the convenience it offers to local customers.

Online:

The online distribution channel has emerged as a transformative force in the dry-cleaning and laundry services market, providing consumers with the convenience of booking services through websites and mobile applications. This channel allows for seamless scheduling of pickups and deliveries, enabling users to manage their laundry without disrupting their daily routines. The popularity of online services has accelerated significantly, particularly in urban areas where time-saving solutions are in high demand. Additionally, online platforms often provide customers with access to a wider range of services, flexible pricing options, and promotional offers, enhancing overall customer engagement. The growth of the online channel is reshaping the industry landscape, encouraging traditional operators to embrace digital transformation to remain competitive.

By Region

The regional analysis of the dry-cleaning and laundry services market reveals significant variations based on consumer behavior, economic conditions, and cultural factors. North America holds a substantial market share, estimated at approximately USD 45 billion in 2023, and is expected to experience a CAGR of 4% due to the high demand for convenience-driven services and the increasing trend toward outsourcing laundry tasks. The presence of a large number of professional cleaning establishments combined with a growing awareness of garment care contributes to the dominance of North America in this market. In Europe, the market is projected to reach around USD 35 billion by 2035, fueled by the rising trend of sustainable practices and eco-friendly cleaning solutions, particularly in Western Europe.

In Asia Pacific, the dry-cleaning and laundry services market is predicted to witness remarkable growth, with a CAGR of 6% through 2035, driven mainly by rapid urbanization and increasing disposable incomes, leading consumers to seek professional cleaning services. The region's growing middle-class population is expected to significantly influence market dynamics, contributing to increased demand for laundry services. Latin America and the Middle East & Africa regions are also experiencing growth, albeit at a slower pace, as infrastructure development and changing consumer habits gradually pave the way for the establishment of more specialized laundry services. Overall, the regional analysis indicates a promising outlook for the global dry-cleaning and laundry services market, with growth opportunities emerging across various geographies.

Opportunities

The dry-cleaning and laundry services market is poised to seize numerous opportunities in the coming years, primarily fueled by the increasing investments in technology and innovation. The rise of smart laundry systems that incorporate IoT technology can significantly enhance operational efficiency and customer satisfaction by providing real-time updates on the status of laundry. Additionally, the implementation of eco-friendly practices such as the use of biodegradable detergents and energy-efficient machinery can cater to the growing demand for sustainable solutions. By focusing on these technological advancements, service providers can not only improve their service offerings but also attract environmentally conscious consumers who prioritize sustainability in their choices.

Moreover, the expansion of e-commerce platforms presents a considerable opportunity for growth within the dry-cleaning and laundry services market. By establishing user-friendly online interfaces and mobile apps, companies can streamline the customer experience, allowing users to place orders, schedule pickups, and make payments seamlessly. The growth of subscription-based laundry services can also help businesses secure a loyal customer base, providing predictable revenue streams. Additionally, targeting niche markets such as eco-conscious consumers or high-end fashion users can yield substantial returns, as these demographics are increasingly willing to invest in specialized services that align with their values and lifestyles.

Threats

Despite the promising growth trajectory of the dry-cleaning and laundry services market, there are significant threats that companies must navigate to ensure sustained success. One of the primary threats is the rising competition from alternative cleaning solutions such as home laundry machines and DIY cleaning methods, which offer consumers the chance to manage their laundry independently without incurring professional service fees. Additionally, the ongoing economic fluctuations and uncertainties may lead consumers to tighten their budgets, potentially impacting their willingness to spend on laundry services. Companies must also be aware of the regulatory challenges related to environmental practices and chemical use, which may impose operational limitations and increase costs for service providers.

Moreover, the potential threat of labor shortages may impact service delivery, as the industry relies heavily on skilled labor for efficient operations. The challenges in attracting and retaining qualified workers can hinder service scalability and quality, which may ultimately affect customer satisfaction. Companies must strategically manage these threats by investing in employee training, exploring automation options, and developing a robust marketing strategy that emphasizes the unique value propositions of their services to stay competitive in a crowded market.

Competitor Outlook

• Persil
• Laundrapp
• HappyNest
• Zipjet
• Washmen
• Rinse
• Cleanly
• Mr. Jeff
• Dry Cleaning Station
• UniFirst Corporation
• Woolite
• The Eco Laundry Company
• Tide Cleaners
• Spin Laundry Lounge
• LaundryHeap

The competitive landscape of the dry-cleaning and laundry services market is characterized by both established players and emerging startups, all vying for market share through innovative service offerings and customer-centric approaches. Major companies, such as Persil and Tide Cleaners, have established a strong presence in the market by focusing on quality, reliability, and customer trust. These companies often leverage their brand recognition to introduce new products and services that resonate with consumers. Furthermore, many established players are adopting technological advancements to streamline operations and enhance customer experience, thus maintaining their competitive edge.

Emerging startups like Laundrapp and Rinse are shaking up the industry by offering convenient app-based services, enabling users to schedule laundry pickups and deliveries at their convenience. These companies are successfully capturing a younger demographic that prioritizes convenience and efficiency. The rise of subscription models in laundry services is also becoming increasingly popular, as these businesses provide a steady income stream and foster customer loyalty. To remain competitive, traditional players must adapt to these trends by incorporating technology and enhancing their service offerings to meet evolving consumer demands.

In addition to established companies and startups, regional players are also making significant strides in the dry-cleaning and laundry services market. For instance, UniFirst Corporation has built a reputation for providing high-quality, customizable services tailored to meet the unique needs of businesses. The company's focus on customer service and attention to detail has enabled it to stand out in a competitive landscape. Furthermore, companies like Cleanly and HappyNest are expanding their reach by offering localized services, fostering stronger community connections and loyalty. The ability to adapt to regional preferences and market dynamics is essential for companies looking to thrive in this evolving industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Rinse
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Persil
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Zipjet
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Cleanly
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Washmen
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Woolite
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Mr. Jeff
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 HappyNest
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Laundrapp
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 LaundryHeap
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Tide Cleaners
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Spin Laundry Lounge
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Dry Cleaning Station
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 UniFirst Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 The Eco Laundry Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Dry-Cleaning and Laundry Services Market, By User
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Dry-Cleaning and Laundry Services Market, By Service Type
    • 6.2.1 Dry Cleaning
    • 6.2.2 Laundry
    • 6.2.3 Repair & Alteration
    • 6.2.4 Others
  • 6.3 Dry-Cleaning and Laundry Services Market, By Cleaning Type
    • 6.3.1 Regular
    • 6.3.2 Premium
  • 6.4 Dry-Cleaning and Laundry Services Market, By Distribution Channel
    • 6.4.1 Offline
    • 6.4.2 Online

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Dry-Cleaning and Laundry Services Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Dry-Cleaning and Laundry Services market is categorized based on

By Service Type

• Dry Cleaning
• Laundry
• Repair & Alteration
• Others

By User

• Residential
• Commercial

By Cleaning Type

• Regular
• Premium

By Distribution Channel

• Offline
• Online

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Persil
• Laundrapp
• HappyNest
• Zipjet
• Washmen
• Rinse
• Cleanly
• Mr. Jeff
• Dry Cleaning Station
• UniFirst Corporation
• Woolite
• The Eco Laundry Company
• Tide Cleaners
• Spin Laundry Lounge
• LaundryHeap