Drink Preparation Equipment Sales

Drink Preparation Equipment Sales Market Outlook

The global drink preparation equipment sales market is projected to reach USD 15.02 billion by 2035, with a compound annual growth rate (CAGR) of 6.8% from 2025 to 2035. This impressive growth is fueled by increasing consumer interest in health and wellness, leading to a higher demand for fresh juices, smoothies, and specialty coffee. Furthermore, the rise of home cooking and beverage preparation, particularly among millennials and health-conscious individuals, is significantly contributing to market expansion. Technological advancements in drink preparation equipment, including smart features and energy-efficient designs, are also driving sales. Additionally, the growing trend of café culture and the burgeoning restaurant and foodservice industry worldwide are expected to create robust demand for various drink preparation appliances.

Growth Factor of the Market

Several factors are propelling the drink preparation equipment sales market. The rising health consciousness among consumers, particularly in the post-pandemic world, has resulted in a shift towards homemade beverages that are perceived as healthier and more natural. This is leading to an increased utilization of blenders and juicers for making nutrient-rich drinks. Moreover, the convenience offered by advanced drink preparation machines, which often simplify the process of preparing beverages at home, is attracting a broader consumer base. The proliferation of e-commerce platforms has also made it easier for consumers to access a wider variety of products, enhancing distribution capabilities. Additionally, the innovation of multifunctional machines that combine multiple functionalities, such as blending and juicing, is appealing to consumers looking for space-saving solutions in their kitchens.

Key Highlights of the Market

• The market is expected to witness a CAGR of 6.8% from 2025 to 2035.
• Technological advancements are leading to innovative designs and features in drink preparation equipment.
• Health and wellness trends are driving increased demand for fresh and homemade beverages.
• The online distribution channel is rapidly growing, offering consumers greater accessibility to products.
• Commercial applications are expanding due to the growth of cafés, restaurants, and bars worldwide.

By Product Type

Blenders:

Blenders are one of the most versatile and widely used drink preparation appliances, catering to both residential and commercial applications. They are primarily utilized for creating smoothies, shakes, and purees, allowing consumers to easily incorporate fruits and vegetables into their diets. The growing trend of health-conscious eating has propelled the demand for high-performance blenders capable of handling various ingredients, including frozen fruits and leafy greens. Innovations, such as smart blenders that connect to mobile apps for recipe suggestions and nutritional tracking, are further enhancing their appeal. Furthermore, the availability of compact and personal-sized blenders has made them a popular choice for individuals living in urban environments with limited kitchen space.

Juicers:

Juicers have gained significant popularity as consumers become more aware of the health benefits of freshly squeezed juice. These appliances are designed to extract liquid from fruits and vegetables, retaining essential vitamins and nutrients. The increasing preference for organic produce and cold-pressed juices is driving the demand for high-quality juicers, including centrifugal and masticating models. With a surge in health-focused lifestyles, many consumers are investing in juicers to create custom juice blends that cater to their dietary preferences. Additionally, juicers that offer ease of cleaning and user-friendly designs are particularly attractive to consumers looking for convenience in their daily routines.

Coffee Machines:

The coffee machine segment continues to experience robust growth, driven by the expanding coffee culture worldwide. Consumers are increasingly seeking premium coffee experiences at home, leading to a surge in demand for high-quality coffee machines, including espresso machines, single-serve brewers, and traditional drip coffee makers. The convenience of brewing coffee at home, coupled with the desire for specialty brews, is fuelling investments in advanced machines that replicate café-style beverages. Moreover, features such as programmable settings, built-in grinders, and milk frothers are enhancing the appeal of coffee machines, catering to the diverse preferences of coffee enthusiasts.

Tea Makers:

Tea makers are becoming more prominent as consumers recognize the health benefits associated with various types of tea. The convenience of electric tea makers allows users to steep their tea perfectly, ensuring ideal flavor extraction and temperature control. The availability of tea makers with multiple brew settings for different types of tea, such as green, black, and herbal, is attracting a dedicated consumer base. As tea consumption rises, particularly in regions such as Asia Pacific and Europe, the demand for innovative tea preparation appliances is expected to grow significantly. This trend is complemented by the increasing interest in artisanal and specialty teas, further driving the market for tea makers.

Soda Makers:

Soda makers are gaining traction among health-conscious consumers who wish to enjoy carbonated beverages without excessive sugar or artificial ingredients. These devices allow users to create their own fizzy drinks at home, providing a customizable alternative to store-bought sodas. The rising awareness of health and wellness is prompting consumers to explore soda makers as a way to produce healthier, flavored sparkling waters. Moreover, the trend of personalization in food and beverage consumption is encouraging the growth of this segment, as consumers can experiment with different flavors and carbonation levels. The increasing popularity of DIY beverage preparation is expected to drive further sales of soda makers in the coming years.

By Application

Commercial:

The commercial segment of the drink preparation equipment market is experiencing substantial growth, driven by the booming hospitality and foodservice industries. Restaurants, cafes, and bars are investing in advanced drink preparation equipment to enhance their offerings and meet consumer demands for high-quality beverages. The rise in café culture, particularly among millennials and urban dwellers, is creating opportunities for innovative drink solutions, prompting establishments to upgrade their equipment to cater to evolving tastes. Furthermore, the customization trend in beverages is pushing commercial entities to adopt versatile machines capable of producing a variety of drinks, from smoothies to specialty coffee. As consumer preferences evolve toward unique and artisanal beverages, the demand for specialized drink preparation equipment is expected to further increase.

Residential:

The residential application segment is witnessing a surge in demand as consumers prioritize health and wellness within their homes. With an increasing interest in homemade beverages, such as smoothies, fresh juices, and specialty coffee, households are investing in drink preparation equipment to create personalized options. The convenience of preparing drinks at home, coupled with the ability to control ingredients, is attracting health-conscious consumers. The rise of social media and platforms showcasing home cooking and beverage preparation is also contributing to this trend, encouraging consumers to experiment with various recipes. As more individuals seek to replicate café experiences in their kitchens, the demand for residential drink preparation equipment is anticipated to grow significantly.

By Distribution Channel

Online Stores:

The online distribution channel is rapidly emerging as the preferred purchasing method for drink preparation equipment. The convenience offered by e-commerce platforms enables consumers to browse a wide variety of products from the comfort of their homes, compare prices, and read reviews before making a purchase. Furthermore, online retailers often provide exclusive discounts and promotions, enticing consumers to buy equipment through these channels. The COVID-19 pandemic has accelerated the shift towards online shopping, with many consumers becoming accustomed to the ease of purchasing appliances online. This trend is expected to continue, driving growth in the online distribution segment as more consumers embrace the digital shopping experience.

Specialty Stores:

Specialty stores play a crucial role in the distribution of drink preparation equipment, particularly for high-end and niche products. These stores often provide a curated selection of appliances, allowing consumers to explore unique and innovative options not commonly found in larger retail outlets. The knowledgeable staff in specialty stores can offer personalized advice and recommendations, enhancing the shopping experience for customers. As consumers become increasingly discerning about their beverage preparation choices, specialty stores serve as valuable resources for locating premium equipment that aligns with their preferences. The growth of specialty beverage shops and culinary stores is expected to drive sales within this distribution channel.

Department Stores:

Department stores remain a significant distribution channel for drink preparation equipment, offering a diverse range of products under one roof. Consumers appreciate the convenience of shopping for multiple categories, including household appliances, kitchen gadgets, and personal care items, in one location. Department stores often host promotional events and sales, encouraging consumers to explore new products and make impulse purchases. As consumers seek reliable brands and established retailers, department stores are well-positioned to capture a significant share of the drink preparation equipment market. The ability to physically interact with products before purchasing is also an appealing aspect of shopping at department stores.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are vital distribution channels for drink preparation equipment, particularly for everyday appliances that consumers may need for their homes. The large-scale operations of these retailers allow them to offer competitive pricing and promotions, attracting price-sensitive consumers. The accessibility of drink preparation equipment within supermarkets enables shoppers to discover and purchase these items alongside their grocery shopping, making it a convenient option. Furthermore, the placement of popular brands and essential appliances in high-traffic areas of these stores enhances visibility and encourages consumer purchases. As supermarkets continue to expand their product assortments, the drink preparation equipment segment is expected to benefit from increased foot traffic.

Others:

This category encompasses various niche distribution channels, including warehouse clubs, direct sales, and home shopping networks. Warehouse clubs, such as Costco and Sam’s Club, offer bulk purchasing options for drink preparation equipment, appealing to budget-conscious consumers looking for value. Direct sales through home parties or demonstrations allow consumers to experience products firsthand, potentially increasing sales for specific brands. Home shopping networks also provide a platform for showcasing innovative drink preparation equipment, capitalizing on impulse buying tendencies among viewers. As consumers seek unique purchasing experiences and value for money, these alternative distribution channels are likely to gain traction in the drink preparation equipment market.

By Material Type

Stainless Steel:

Stainless steel is a highly sought-after material in the drink preparation equipment market due to its durability, aesthetic appeal, and resistance to corrosion. Appliances made from stainless steel not only offer a modern and sleek look but also provide excellent performance and longevity. The material is easy to clean and maintain, making it an ideal choice for both residential and commercial settings. Furthermore, stainless steel is often preferred for equipment that requires high-temperature operations, such as coffee machines and tea makers, as it can withstand the heat without warping or degrading. As consumers increasingly prioritize quality and longevity, the demand for stainless steel drink preparation equipment is expected to grow.

Plastic:

Plastic drink preparation equipment is popular due to its lightweight nature and affordability. Many consumers appreciate the versatility of plastic appliances, which are available in various colors and designs to suit different kitchen aesthetics. While plastic equipment may not have the same durability as metal counterparts, advancements in manufacturing have led to the creation of high-quality, BPA-free plastics that are safe for food contact. This material is especially prevalent in blenders and juicers, making them more accessible to budget-conscious consumers. As manufacturers continue to innovate with durable and safe plastic materials, the plastic segment of the drink preparation equipment market is expected to remain relevant.

Glass:

Glass is gaining traction in the drink preparation equipment market, particularly for its perceived health benefits and aesthetic qualities. Consumers often favor glass containers for blending and juicing, as glass does not retain odors or flavors and is easier to clean compared to plastic. The transparency of glass also allows users to monitor the blending or juicing process visually, enhancing the overall experience. Moreover, with an increasing demand for eco-friendly products, glass is viewed as a sustainable option, appealing to environmentally conscious consumers. As the trend towards healthier and cleaner beverage preparation continues to rise, the demand for glass drink preparation equipment is likely to experience significant growth.

Ceramic:

Ceramic materials are becoming increasingly popular in the drink preparation equipment market, particularly for tea makers and specialty drink appliances. Known for their heat retention properties, ceramic vessels provide an ideal brewing environment for various teas, enhancing flavor extraction. Additionally, ceramics are often favored for their aesthetic appeal, with many designs available that suit different kitchen styles. The ability to create unique and artisanal products using ceramic also resonates with consumers seeking high-quality beverage preparation solutions. As the appreciation for traditional and handcrafted items rises, the demand for ceramic drink preparation equipment is anticipated to expand.

Others:

This category consists of a variety of materials utilized in specialized drink preparation equipment, including silicone, aluminum, and composite materials. Silicone is often used in flexible molds and drink containers, providing a unique alternative to traditional materials. Aluminum is commonly found in portable and lightweight designs, favored for outdoor and travel use. Composite materials combining different elements offer enhanced performance and durability, appealing to both manufacturers and consumers. As the market evolves, the introduction of innovative materials designed for specific applications is expected to contribute to the diversity of drink preparation equipment available to consumers.

By Region

The drink preparation equipment market exhibits a diverse landscape across different regions, with North America being a prominent player. In 2023, North America accounted for approximately 35% of the global market share, driven by a robust culture of coffee consumption and a growing trend toward healthy living. The increasing number of cafes and restaurants, alongside consumer investments in home beverage preparation, is propelling market growth. The region is anticipated to witness a CAGR of 5.9% from 2025 to 2035, fueled by innovations in product offerings and the rising popularity of premium kitchen appliances.

Europe follows closely, comprising around 30% of the global market share. The region’s rich coffee culture and an established tea-drinking tradition contribute to significant demand for coffee machines and tea makers. Additionally, the health-conscious lifestyle prevalent among European consumers drives the popularity of juicers and blenders. The Asia Pacific region is also expected to display rapid growth, with a projected CAGR of 7.5% in the coming decade, as rising disposable incomes and urbanization lead to increased consumer spending on kitchen appliances. In contrast, markets in Latin America and the Middle East & Africa are expected to grow at comparatively slower rates, motivated by developing economies and evolving consumer preferences.

Opportunities

The drink preparation equipment market presents numerous opportunities for growth, particularly as consumer preferences evolve toward healthier living and personalized beverage experiences. With an increasing number of consumers focusing on nutrition and wellness, there is a growing market for innovative appliances that facilitate the preparation of fresh juices, smoothies, and specialty coffees at home. Companies that can effectively capitalize on this trend by offering multifunctional equipment that caters to various beverage needs are likely to gain a competitive edge. The rise of e-commerce also opens new avenues for market participants to reach wide audiences without the constraints of physical retail spaces, allowing brands to explore niche markets and expand their reach globally.

Moreover, sustainability is becoming an essential consideration for consumers, creating opportunities for manufacturers to develop eco-friendly products, such as appliances made from recyclable materials or featuring energy-efficient designs. The incorporation of smart technology within drink preparation equipment also presents an exciting avenue for innovation, offering consumers greater control over their beverage preparation processes. Companies that embark on such technological advancements not only align with consumer demands but also differentiate themselves in a crowded marketplace. As the trend for convenience and customization continues to grow, the drink preparation equipment market is poised for significant advancements and opportunities in the years to come.

Threats

Despite the promising outlook for the drink preparation equipment market, several threats could impede growth. The market faces intense competition, not only from established brands but also from emerging players offering low-cost alternatives. This saturation can lead to pricing pressures, forcing companies to lower their prices, which may affect profit margins. Additionally, the rapid pace of technological advancements means that businesses must continuously innovate to stay relevant. Failure to keep up with changing consumer preferences or to adopt new technologies can lead to obsolescence in a dynamic market. Furthermore, economic uncertainties and fluctuations in consumer spending can impact demand for non-essential household appliances. If consumers prioritize spending on essential goods during economic downturns, the market for drink preparation equipment may face challenges.

Another significant threat is the potential for supply chain disruptions, which have been highlighted during recent global events. Any interruptions in the supply of raw materials or components could affect manufacturing timelines and product availability, ultimately hindering sales. Additionally, regulatory changes regarding product safety and environmental standards can impose additional burdens on manufacturers, requiring them to adapt their processes and potentially incur higher costs. Companies that are unable to navigate these challenges effectively may find it increasingly difficult to maintain their market share. Staying vigilant and adaptable in the face of these threats will be essential for long-term success in the drink preparation equipment market.

Competitor Outlook

• Breville Group Limited
• Hamilton Beach Brands Holding Company
• Vitamix Corporation
• Philips N.V.
• Keurig Dr Pepper Inc.
• Ninja Kitchen (SharkNinja)
• Panasonic Corporation
• Kenwood Limited
• Cuisinart (Conair Corporation)
• Black+Decker
• Oster (Newell Brands)
• Electrolux AB
• Moulinex (Groupe SEB)
• KitchenAid (Whirlpool Corporation)
• Sharp Corporation
• Sunbeam Products, Inc.

The competitive landscape of the drink preparation equipment market is characterized by a mix of established brands and emerging players, each vying for a share of this expanding market. Key players are focusing on product innovation and differentiation to capture the interest of consumers. Continuous investment in research and development is crucial for these companies to stay ahead of trends and meet evolving consumer demands. Additionally, brand loyalty plays a significant role, with established names often enjoying strong recognition and trust among consumers. To retain their market position, companies are also leveraging marketing strategies, including promotional campaigns and influencer partnerships, to enhance brand visibility and engagement.

Major companies such as Breville Group Limited and Vitamix Corporation are leveraging their reputation for high-quality appliances to attract health-conscious consumers. Breville, for instance, is known for its premium juice extractors and coffee machines, while Vitamix has built a loyal following with its powerful blenders that emphasize versatility and performance. Meanwhile, Hamilton Beach and Black+Decker focus on offering a wide range of affordable options that cater to budget-conscious consumers, ensuring accessibility for a broader audience. As competition intensifies, partnerships and collaborations are becoming increasingly common, allowing companies to expand their reach and enhance their product portfolios by combining expertise and resources.

Emerging players are also beginning to make a mark in the drink preparation equipment market. Companies like Ninja Kitchen are gaining popularity for their multifunctional blenders and food processors, appealing to consumers looking for versatile cooking solutions. Additionally, the rise of direct-to-consumer brands, which utilize social media and e-commerce to reach their audience, is changing the landscape of traditional retail. These companies often emphasize unique selling propositions, such as sustainability and customization, to carve out niche markets. As consumer preferences continue to evolve, the competitive dynamics of the drink preparation equipment market will likely shift, requiring all players to adapt to meet the changing demands of their consumers.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Black+Decker
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Philips N.V.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Electrolux AB
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Kenwood Limited
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Sharp Corporation
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Vitamix Corporation
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Keurig Dr Pepper Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Moulinex (Groupe SEB)
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Oster (Newell Brands)
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Panasonic Corporation
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Breville Group Limited
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Sunbeam Products, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Ninja Kitchen (SharkNinja)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Cuisinart (Conair Corporation)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 KitchenAid (Whirlpool Corporation)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis
  • 5.16 Hamilton Beach Brands Holding Company
    • 5.16.1 Business Overview
    • 5.16.2 Products & Services
    • 5.16.3 Financials
    • 5.16.4 Recent Developments
    • 5.16.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Drink Preparation Equipment Sales Market, By Application
    • 6.1.1 Commercial
    • 6.1.2 Residential
  • 6.2 Drink Preparation Equipment Sales Market, By Product Type
    • 6.2.1 Blenders
    • 6.2.2 Juicers
    • 6.2.3 Coffee Machines
    • 6.2.4 Tea Makers
    • 6.2.5 Soda Makers
  • 6.3 Drink Preparation Equipment Sales Market, By Material Type
    • 6.3.1 Stainless Steel
    • 6.3.2 Plastic
    • 6.3.3 Glass
    • 6.3.4 Ceramic
    • 6.3.5 Others
  • 6.4 Drink Preparation Equipment Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Supermarkets/Hypermarkets
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Drink Preparation Equipment Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Drink Preparation Equipment Sales market is categorized based on

By Product Type

• Blenders
• Juicers
• Coffee Machines
• Tea Makers
• Soda Makers

By Application

• Commercial
• Residential

By Distribution Channel

• Online Stores
• Specialty Stores
• Department Stores
• Supermarkets/Hypermarkets
• Others

By Material Type

• Stainless Steel
• Plastic
• Glass
• Ceramic
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Breville Group Limited
• Hamilton Beach Brands Holding Company
• Vitamix Corporation
• Philips N.V.
• Keurig Dr Pepper Inc.
• Ninja Kitchen (SharkNinja)
• Panasonic Corporation
• Kenwood Limited
• Cuisinart (Conair Corporation)
• Black+Decker
• Oster (Newell Brands)
• Electrolux AB
• Moulinex (Groupe SEB)
• KitchenAid (Whirlpool Corporation)
• Sharp Corporation
• Sunbeam Products, Inc.