Detergent Sales

Detergent Sales Market Outlook

The global detergent sales market is projected to reach approximately USD 187 billion by 2025, with a compound annual growth rate (CAGR) of around 4.5% from 2025 to 2035. This growth is primarily driven by increasing consumer awareness regarding hygiene and cleanliness, the rise of e-commerce platforms facilitating detergent sales, and an expanding middle-class population in emerging economies. Additionally, the escalating demand for eco-friendly and sustainable cleaning products is further contributing to market expansion. The detergent industry is witnessing innovation in formulation and packaging, catering to diverse customer preferences, which is also influencing growth dynamics. These factors collectively create a robust landscape for the detergent sales market in the coming years.

Growth Factor of the Market

One of the primary growth factors fueling the detergent sales market is the escalating demand for effective cleaning agents due to increasing awareness of personal hygiene and cleanliness in both residential and commercial spaces. The shift towards online shopping has also revolutionized the distribution of detergents, allowing consumers easier access to a variety of products, including niche and eco-friendly offerings. Furthermore, the rise in disposable incomes, especially in developing regions, has led to higher expenditure on household and laundry products, resulting in an uptick in detergent consumption. The growing trend of sustainability and eco-consciousness among consumers is prompting manufacturers to innovate and introduce biodegradable and environmentally friendly detergent formulations. Additionally, the industrial and institutional demand for high-performing cleaning agents further propels market growth as businesses seek cost-effective and efficient cleaning solutions.

Key Highlights of the Market

• The market is witnessing a significant shift towards eco-friendly and biodegradable detergent products.
• Liquid detergents dominate the product type segment due to their convenience and effectiveness.
• Online distribution channels are becoming increasingly popular among consumers, contributing to market accessibility.
• Asia Pacific is expected to show the highest growth rate, influenced by urbanization and rising disposable incomes.
• Advancements in formulation technology are leading to the introduction of more effective and specialized detergents.

By Product Type

Liquid Detergent:

Liquid detergents hold a significant share in the overall detergent sales market, primarily due to their versatility and convenience in use. They are generally perceived as more effective in removing stains and are easier to measure and mix, making them popular among consumers. The formulation of liquid detergents often incorporates various surfactants and cleaning agents that allow for superior cleaning performance, especially in cold water applications. The rise of washing machines designed for use with liquid products has also contributed to the increased demand for this product type. Additionally, the availability of concentrated formulas and various scents is appealing to consumers looking for both performance and a pleasant laundry experience.

Powder Detergent:

Powder detergents are one of the traditional forms of cleaning agents and continue to maintain a strong presence in the market, particularly in regions where washing machines are more affordable. These detergents are often favored for their cost-effectiveness and long shelf life. Powdered formulations tend to have a higher concentration of active cleaning ingredients, which can be beneficial for tackling tough stains and heavily soiled fabrics. However, their performance can be affected by water temperature and hardness, which may limit their effectiveness in certain applications. Despite these challenges, powder detergents are widely used in bulk laundry operations, such as commercial laundries and industrial applications, thus securing their position in the market.

Detergent Pods:

Detergent pods have emerged as a modern solution to laundry needs, offering convenience and precise dosing that appeals to busy consumers. These single-use capsules simplify the laundry process by eliminating the need for measuring and pouring, reducing spills and mess. The popularity of pods is also enhanced by their packaging, which often features attractive designs and effective marketing strategies. As consumer preferences shift towards more user-friendly products, detergent pods are expected to see continued growth. However, manufacturers are also facing scrutiny concerning safety, particularly regarding child safety and the potential for accidental ingestion, which could affect market dynamics.

Detergent Bars:

Detergent bars are traditional cleaning solutions that are still popular in many regions, especially in developing countries. These bars are used primarily for hand washing clothes and are favored for their effectiveness in stain removal and cleaning power. Their portability and ability to work well in areas with limited access to washing machines enhance their market relevance. Additionally, detergent bars are often more affordable than liquid or powdered alternatives, making them accessible to a broader consumer base. The increasing consumer focus on sustainable products has also led to a resurgence in the popularity of solid cleaning agents, as they typically involve simpler formulations with fewer synthetic chemicals.

Detergent Sheets:

Detergent sheets represent an innovative product type within the detergent market, gaining traction due to their lightweight and compact nature. These sheets dissolve in water and are designed for ease of use, which makes them an appealing option for consumers who prioritize convenience. Detergent sheets also often contain concentrated formulations, which can enhance cleaning efficiency while reducing packaging waste. As sustainability continues to be a significant concern for consumers, these products align well with eco-friendly trends, offering a compact alternative to traditional liquid and powder detergents. The growth of this segment is anticipated as more brands innovate and introduce diverse options to cater to various cleaning needs.

By Application

Laundry Detergent:

Laundry detergents are the most significant segment in the application category, driven by the continual need for effective cleaning solutions in domestic settings. As consumers become more discerning about fabric care, the demand for specialized laundry detergents tailored for different fabric types and washing methods is rising. Innovations in formulation technologies have allowed for the development of detergents that work effectively in cold water and are compatible with high-efficiency washing machines. Additionally, the increasing awareness regarding the impact of washing on the environment is prompting manufacturers to develop eco-friendly laundry detergents, further boosting this segment's growth.

Dishwashing Detergent:

Dishwashing detergents are essential in both residential and commercial settings, catering to the need for effective cleaning of kitchen utensils and crockery. The market for dishwashing detergents is characterized by a variety of formulations, including liquid, powder, and pods, each designed to tackle grease and food residues. The growing trend towards sustainability has led to the introduction of biodegradable dishwashing products that appeal to environmentally conscious consumers. Additionally, the proliferation of multi-purpose detergents that can be used for various cleaning tasks is creating opportunities for growth in this segment, as consumers seek convenient solutions in their cleaning routines.

Industrial Detergent:

The industrial detergent segment is gaining traction as businesses and institutions increasingly seek effective cleaning solutions for large-scale operations. Industrial detergents are formulated to meet the rigorous demands of commercial laundry facilities, food processing plants, and other industries that require stringent hygiene standards. The growth of this segment is propelled by the rising focus on cleanliness and sanitation in various sectors, particularly in the wake of global health concerns. Manufacturers are continually innovating to develop high-performance industrial detergents that offer efficiency and cost savings while addressing specific cleaning challenges faced by businesses. This segment's expansion is expected to continue as industries prioritize operational efficiency and compliance with health regulations.

Others:

The "Others" application segment encompasses a variety of specialized detergents used in diverse cleaning tasks beyond laundry and dishwashing. This includes detergents formulated for industrial applications, surface cleaning, car washing, and more. The demand for these specialized products is driven by specific industry requirements, such as those found in healthcare settings, laboratories, and other professional environments. Manufacturers are leveraging advanced formulation technologies to create effective cleaning solutions that cater to unique applications, further broadening the scope of this market segment. The versatility of these products in addressing various cleaning needs is anticipated to support the growth of the "Others" application segment in the coming years.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets play a critical role in the distribution of detergents, serving as a convenient one-stop shopping destination for consumers. The vast selection of products available in these retail outlets allows customers to compare brands and prices easily, facilitating informed purchasing decisions. The physical presence of these stores significantly benefits consumers who prefer to examine products before buying. Moreover, supermarkets often run promotions and discounts to attract customers, further boosting sales. This distribution channel remains a dominant player in the detergent market, especially in regions where traditional shopping remains prevalent.

Online Stores:

The rise of e-commerce has transformed the landscape of detergent distribution, allowing consumers to shop for their cleaning products from the comfort of their homes. Online stores provide a convenient platform for consumers to access a broad range of detergent products, including niche and eco-friendly options that may not be available in traditional retail outlets. The flexibility of online shopping, including home delivery services, has led to an increase in consumer preference for purchasing detergents through digital platforms. As online shopping becomes more mainstream, this distribution channel is expected to witness substantial growth, particularly among tech-savvy consumers and younger demographics.

Convenience Stores:

Convenience stores serve as a vital distribution channel for detergent sales, particularly in urban areas where consumers prioritize accessibility and quick shopping experiences. These stores often stock essential household items, including detergents, allowing customers to make quick purchases while on the go. The appeal of convenience stores lies in their extended operating hours and strategic locations, making them a popular choice for last-minute purchases. Although convenience stores may not offer the extensive product range found in supermarkets, their ability to cater to immediate consumer needs contributes to their importance in the detergent sales market.

Specialty Stores:

Specialty stores play a crucial role in the detergent market by offering a curated selection of products that cater to specific consumer needs, such as eco-friendly or organic detergents. Shoppers seeking unique formulations or niche products are more likely to visit specialty stores, which often emphasize quality and sustainability. The trend towards health and wellness has increased the popularity of these stores, as consumers become more conscious of the ingredients in their cleaning products. As the demand for specialized and eco-friendly detergents continues to rise, specialty stores are expected to capture a larger share of the detergent market, appealing to environmentally aware consumers.

By Ingredient Type

Enzymes:

Enzymes are a critical ingredient in many modern detergents, significantly enhancing their cleaning effectiveness. These biological catalysts break down complex stains, such as protein, fat, and starch, making them easier to remove during the washing process. The inclusion of enzymes in detergent formulations allows for effective cleaning at lower temperatures, which not only saves energy but also extends the life of fabrics. As consumers increasingly demand high-performance cleaning solutions, the incorporation of enzymes into detergent formulations has become a focal point for manufacturers looking to differentiate their products. The use of enzyme-based detergents is anticipated to grow as awareness of their benefits continues to spread among consumers.

Surfactants:

Surfactants are one of the primary components of detergent formulations, responsible for reducing surface tension and allowing dirt and grease to be removed more efficiently. These compounds help to lift and suspend soil particles in water, facilitating their removal during the washing process. Surfactants are available in various types, including anionic, cationic, non-ionic, and amphoteric, each offering distinct cleaning benefits. As consumers seek more effective and versatile cleaning solutions, the demand for high-quality surfactants is expected to increase. Innovations in surfactant technology are also driving market growth, as manufacturers develop new formulations that enhance cleaning performance while minimizing environmental impact.

Builders:

Builders play a supportive role in detergent formulations by enhancing the effectiveness of surfactants and improving overall cleaning performance. They work by softening water, which allows surfactants to function more efficiently, and can also help to remove hard water deposits and prevent soil redeposition. Common builders include phosphates, zeolites, and citrates, each serving to improve the efficacy of the detergent. The demand for builders is driven by the need for high-performance cleaning solutions, particularly in regions with hard water. However, regulatory changes regarding the use of certain builders, such as phosphates, are prompting manufacturers to explore alternative options and innovate within this segment.

Bleach:

Bleach is a key ingredient in many cleaning products, particularly those designed for stain removal and whitening. Its active compounds effectively break down stains, disinfect surfaces, and enhance the overall cleanliness of fabrics. Bleach is often used in combination with other ingredients to create powerful formulations that address a wide range of cleaning challenges. The popularity of bleach-based products has been fueled by consumers' desire for hygienic and sanitized environments, especially in the context of increased health awareness. However, manufacturers are also developing non-chlorine bleach alternatives that offer similar benefits while being gentler on fabrics and the environment, reflecting the growing trend toward eco-friendliness.

Fragrances:

Fragrances are an essential aspect of detergent formulations, influencing consumer preferences and enhancing the overall laundry experience. The presence of pleasant scents in detergents can significantly impact purchasing decisions, as consumers often seek products that leave their laundry smelling fresh and clean. Manufacturers use a variety of fragrance compounds to create signature scents that differentiate their brands in a competitive market. Additionally, the trend towards natural and eco-friendly products has led to an increase in the use of naturally derived fragrances, appealing to environmentally conscious consumers. As the demand for scented cleaning products continues to grow, fragrance development will remain a vital focus for detergent manufacturers.

By Region

The North American detergent sales market is characterized by a high level of competition and consumer awareness regarding cleaning products. With a projected CAGR of around 3.8%, this region is expected to maintain its significant market share due to the presence of established brands and a diverse range of product offerings. The growing trend towards sustainable and eco-friendly products is influencing manufacturers to innovate and adapt their formulations to meet changing consumer preferences. The strong retail infrastructure comprising supermarkets, hypermarkets, and online platforms facilitates easy access to a variety of detergent products, further supporting market growth. As consumers increasingly prioritize effective cleaning solutions, the North American market is poised for steady growth.

In Europe, the detergent market is anticipated to grow steadily, fueled by a rising focus on sustainability and eco-conscious consumer behavior. The European market is projected to expand at a CAGR of approximately 4.2% during the forecast period. The region is home to several leading detergent manufacturers who are actively investing in research and development to create innovative products with reduced environmental impact. The popularity of liquid and eco-friendly detergents is particularly pronounced in this region, driven by stringent regulations regarding chemical use and waste management. Economic growth in Eastern Europe is also expected to contribute to increased detergent consumption as disposable incomes rise and consumers seek higher-quality cleaning products.

Opportunities

One of the most significant opportunities within the detergent sales market lies in the growing consumer demand for sustainable and eco-friendly products. As awareness regarding environmental issues and the harmful effects of synthetic chemicals increases, consumers are actively seeking out biodegradable and naturally derived cleaning solutions. This trend presents a lucrative opportunity for manufacturers to innovate and develop products that align with consumer values regarding sustainability. Additionally, the introduction of refillable and reduced-packaging options can appeal to environmentally conscious shoppers, allowing brands to differentiate themselves in a crowded market. Engaging in transparent marketing practices and highlighting the eco-friendliness of products can further enhance brand loyalty and attract new customers.

Another promising opportunity exists in the expansion of online sales channels, which have experienced significant growth in recent years. E-commerce platforms offer a unique avenue for reaching a broader audience, particularly younger consumers who prefer the convenience of online shopping. By optimizing their online presence and utilizing digital marketing strategies, detergent brands can effectively engage with consumers and promote their products. Furthermore, the development of subscription-based models could cater to the ongoing demand for convenience, ensuring that consumers never run out of essential cleaning products. Leveraging technology in logistics and inventory management can also enhance the efficiency of online sales operations, positioning brands to capitalize on this growing segment.

Threats

One of the primary threats to the detergent sales market revolves around the increasing scrutiny and regulation of chemical ingredients used in cleaning products. As public awareness regarding health and environmental impacts continues to rise, regulatory bodies are imposing stricter guidelines on various chemicals commonly found in detergents. This situation poses a challenge for manufacturers, who must adapt their formulations to comply with new regulations while maintaining product effectiveness. Failure to meet these regulatory requirements can lead to product recalls, legal challenges, and diminished consumer trust. Consequently, companies need to invest in research and development to innovate and reformulate products that align with emerging safety standards, which can be a costly and time-consuming process.

Another potential restraining factor in the detergent sales market is the intense competition among leading brands and emerging players. The market is characterized by numerous well-established companies vying for market share, which can lead to price wars and reduced profit margins. Additionally, the entry of new players with innovative products and niche offerings can disrupt established market dynamics, compelling existing companies to continuously innovate and enhance their product lines. This competitive landscape can create pressure on pricing strategies, forcing brands to balance profitability with consumer affordability. In this environment, companies must prioritize differentiation and strategic marketing to maintain their competitive edge.

Competitor Outlook

• Procter & Gamble
• Unilever
• Henkel AG & Co.
• Colgate-Palmolive Company
• Church & Dwight Co., Inc.
• Reckitt Benckiser Group
• SC Johnson & Son, Inc.
• Clorox Company
• Seventh Generation Inc.
• Sun Products Corporation
• LG Household & Health Care
• Amway Corporation
• Burt's Bees
• PZ Cussons
• Dial Corporation

The competitive landscape of the detergent sales market is characterized by a mix of established multinational corporations and emerging players. Major companies, such as Procter & Gamble and Unilever, dominate the market through extensive product portfolios, strong brand recognition, and significant investment in marketing and innovation. The competition is particularly fierce in the liquid and eco-friendly detergent segments, where brands are continuously striving to differentiate themselves through unique formulations and sustainable practices. Companies are also leveraging technology and data-driven insights to tailor their products to specific consumer needs and preferences, resulting in a more targeted approach to product development and marketing.

Procter & Gamble, a leader in the detergent market, is well-known for its flagship brands like Tide and Ariel. The company invests heavily in research and development to innovate and improve product efficacy while also focusing on sustainability initiatives. Their recent efforts have included the introduction of recyclable packaging and the development of concentrated formulas to reduce waste. Unilever, another major player, offers a range of well-recognized brands such as Persil and Surf, with a strong commitment to sustainability and ethical sourcing. The company has set ambitious goals to reduce its environmental footprint and is actively working towards making its packaging recyclable by 2025.

Henkel, known for brands like Persil and Purex, is a significant contender in the detergent market, emphasizing innovation and sustainability in its product offerings. The company has made strides in incorporating renewable resources into its formulations and is committed to reducing plastic waste through various initiatives. Other players, such as Colgate-Palmolive and Reckitt Benckiser, are also making notable contributions to the market, with innovative products and marketing strategies that cater to evolving consumer preferences. The competitive dynamics of the detergent sales market are expected to continue evolving as companies adapt to market trends and consumer demands.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 PZ Cussons
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Burt's Bees
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Clorox Company
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Henkel AG & Co.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Dial Corporation
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Procter & Gamble
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Amway Corporation
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 SC Johnson & Son, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Reckitt Benckiser Group
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Seventh Generation Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Sun Products Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Church & Dwight Co., Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Colgate-Palmolive Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 LG Household & Health Care
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Detergent Sales Market, By Application
    • 6.1.1 Laundry Detergent
    • 6.1.2 Dishwashing Detergent
    • 6.1.3 Industrial Detergent
    • 6.1.4 Others
  • 6.2 Detergent Sales Market, By Product Type
    • 6.2.1 Liquid Detergent
    • 6.2.2 Powder Detergent
    • 6.2.3 Detergent Pods
    • 6.2.4 Detergent Bars
    • 6.2.5 Detergent Sheets
  • 6.3 Detergent Sales Market, By Ingredient Type
    • 6.3.1 Enzymes
    • 6.3.2 Surfactants
    • 6.3.3 Builders
    • 6.3.4 Bleach
    • 6.3.5 Fragrances
  • 6.4 Detergent Sales Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Online Stores
    • 6.4.3 Convenience Stores
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Detergent Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Detergent Sales market is categorized based on

By Product Type

• Liquid Detergent
• Powder Detergent
• Detergent Pods
• Detergent Bars
• Detergent Sheets

By Application

• Laundry Detergent
• Dishwashing Detergent
• Industrial Detergent
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Stores
• Convenience Stores
• Specialty Stores
• Others

By Ingredient Type

• Enzymes
• Surfactants
• Builders
• Bleach
• Fragrances

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble
• Unilever
• Henkel AG & Co.
• Colgate-Palmolive Company
• Church & Dwight Co., Inc.
• Reckitt Benckiser Group
• SC Johnson & Son, Inc.
• Clorox Company
• Seventh Generation Inc.
• Sun Products Corporation
• LG Household & Health Care
• Amway Corporation
• Burt's Bees
• PZ Cussons
• Dial Corporation