Detergent Capsules

Detergent Capsules Market Outlook

The global detergent capsules market is poised for substantial growth, projected to reach approximately USD 12 billion by 2035, with a compound annual growth rate (CAGR) of around 7.5% during the forecast period from 2025 to 2035. This growth can be attributed to various factors, including the increasing consumer preference for convenient and effective cleaning solutions, the growing trend of sustainable and eco-friendly products, and the rise in disposable incomes across developing regions. Furthermore, the rapid urbanization and busy lifestyles of consumers have resulted in a higher demand for efficient cleaning products that save time and effort. The continuous innovation in product formulations and the rising awareness of hygiene and cleanliness are further driving the market's expansion. As more households opt for detergent capsules over traditional powders and liquids, the market is experiencing a significant transformation.

Growth Factor of the Market

The growth of the detergent capsules market can be primarily attributed to the rising consumer awareness regarding the effectiveness and efficiency of detergent capsules compared to traditional cleaning agents. This awareness is supported by extensive marketing campaigns and increased visibility in retail environments, leading to higher adoption rates. Additionally, the trend towards sustainability is propelling the demand for eco-friendly detergent capsules, which are often perceived as a better alternative due to their reduced environmental impact. Moreover, advancements in technology have allowed manufacturers to produce high-performance capsules that are more concentrated, enhancing their cleaning capabilities. The convenience associated with single-use packets, which eliminate measuring and spillage, is also a significant factor, catering to the evolving consumer preferences for products that simplify household chores. Furthermore, with the rise in e-commerce platforms, consumers have easier access to a wider variety of detergent capsule products, further fueling market growth.

Key Highlights of the Market

• Rapid shift from traditional detergent forms to convenient capsule formats.
• Increased demand for eco-friendly and biodegradable cleaning solutions.
• Surge in online shopping driving direct-to-consumer sales of detergent capsules.
• Innovations in formulations leading to enhanced cleaning efficiency and effectiveness.
• Growing awareness of hygiene and cleanliness post-pandemic, boosting cleaning product sales.

By Product Type

Liquid Detergent Capsules:

Liquid detergent capsules are increasingly gaining traction in the market due to their superior solubility and effectiveness in cold water cleaning. These capsules are designed to dissolve quickly, releasing the cleaning agents at a controlled rate, which enhances the overall washing process. The convenience of liquid capsules makes them a preferred choice for many consumers, especially in households with varying laundry needs. Their ability to provide deep cleaning while preserving fabric quality is another significant factor contributing to their popularity. Furthermore, innovative packaging and branding have bolstered their appeal, making them an attractive option for consumers looking for efficient laundry solutions.

Powder Detergent Capsules:

Powder detergent capsules combine the traditional effectiveness of powdered detergents with the modern convenience of capsules. These capsules are formulated to release their contents in a controlled manner, ensuring optimal cleaning performance without the mess associated with loose powder. They are particularly favored in regions where household laundry is frequent, providing an economical and effective cleaning solution. Moreover, powder capsules often contain stain-fighting enzymes that target tough stains, enhancing their appeal among consumers who prioritize efficiency in their laundering processes. The integration of powder capsules into the market reflects a growing trend towards hybrid products that cater to diverse consumer needs.

Eco-Friendly Detergent Capsules:

As sustainability becomes a crucial consideration in consumer purchasing decisions, eco-friendly detergent capsules are rapidly gaining market presence. These capsules are formulated using biodegradable and plant-based ingredients, appealing to environmentally conscious consumers. The adoption of eco-friendly cleaning products is driven by a growing awareness of the environmental impact of synthetic chemicals found in traditional detergents. Manufacturers are increasingly focusing on developing products that not only clean effectively but also minimize harm to aquatic life and ecosystems. The eco-friendly segment is expected to see robust growth as consumers shift towards greener alternatives that align with their values.

Scented Detergent Capsules:

Scented detergent capsules cater to consumers' desire for freshness and fragrance in their laundry. These capsules often incorporate essential oils or fragrance compounds that infuse a pleasant scent into washed items, enhancing the overall laundry experience. The appeal of scented products is particularly pronounced among consumers who prioritize both cleanliness and aroma in their household cleaning routines. As a result, manufacturers are innovating to provide a range of fragrances that meet diverse consumer preferences, contributing to the segment's growth within the detergent capsules market.

Color-safe Detergent Capsules:

Color-safe detergent capsules are specifically formulated to protect colored fabrics from fading while providing effective cleaning. These capsules are designed with special surfactants and enzymes that ensure optimal cleaning without compromising the integrity of colors in laundry items. The growing preference for vibrant and colorful clothing, coupled with consumers' desire to maintain the appearance of their garments, has spurred the demand for color-safe options. This segment is particularly appealing to families and individuals who frequently wash mixed loads of laundry, ensuring their garments remain bright and vibrant over time.

By Application

Laundry Cleaning:

The laundry cleaning segment is the largest application area for detergent capsules, driven by the necessity of maintaining cleanliness and hygiene in household fabrics. Consumers are increasingly opting for the convenience and efficiency of capsules over traditional detergents, as they simplify the laundry process. The ability to handle a variety of fabrics and stains without the need for measuring or mess makes laundry cleaning capsules particularly appealing. Additionally, the growing trend towards higher washing machine efficiency and the need for effective cold-water cleaning solutions further bolster the demand for laundry cleaning capsules.

Dishwashing:

Dishwashing applications for detergent capsules are expanding as households seek convenient and effective cleaning solutions for their dishes and kitchenware. Dishwashing capsules offer a pre-measured dose of detergent that simplifies the cleaning process, appealing to busy consumers who prioritize efficiency in the kitchen. These capsules are formulated to dissolve quickly and effectively in both manual and machine dishwashing scenarios, providing powerful cleaning action without the need for additional rinsing. The growing trend of meal preparation and cooking at home has resulted in an increase in dishwashing activity, thereby driving the demand for dishwashing detergent capsules.

Multi-purpose Cleaning:

Multi-purpose cleaning applications are gaining traction as consumers seek versatile cleaning solutions for various surfaces and materials around their homes. Detergent capsules designed for multi-purpose use offer the convenience of tackling multiple cleaning tasks, from floors to countertops, with a single product. This versatility not only saves time and effort but also reduces the number of cleaning products consumers need to purchase. The rise in consumer awareness regarding cleanliness and hygiene, particularly post-pandemic, has stimulated demand for effective multi-purpose cleaning solutions, contributing to the success of this segment.

Others:

The 'Others' segment within applications encompasses a range of specific cleaning tasks and products that do not fit neatly into the primary categories. This includes products aimed at specialty cleaning needs, such as carpets, upholstery, and automotive cleaning. As consumers become more discerning about the products they use and seek tailored solutions for niche cleaning tasks, there is a growing market for specialized detergent capsules that address these specific needs. The demand for these products reflects the broader trend of personalization in consumer goods, pushing manufacturers to innovate and expand their product offerings to cater to diverse cleaning requirements.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain dominant distribution channels for detergent capsules, providing consumers with a wide array of options in a single shopping stop. These retail formats benefit from high foot traffic and the ability to present multiple brands and product types to consumers, making it easier for them to compare and choose their preferred detergent capsules. The organized retail environment also allows for promotional strategies that drive sales, such as discounts and bundled deals. With the ongoing emphasis on in-store shopping experiences, supermarkets and hypermarkets are expected to continue playing a critical role in the detergent capsules market.

Online Stores:

The rise of e-commerce has revolutionized the distribution landscape for detergent capsules, offering consumers unparalleled convenience and access to a broader range of products. Online platforms allow consumers to browse, compare, and purchase detergent capsules from the comfort of their homes, making it an increasingly popular choice, especially among younger demographics. The advent of subscription models for cleaning products has also contributed to the growth of online sales, as consumers are looking for hassle-free ways to maintain their supply of detergent capsules. The online segment is expected to witness significant growth in the coming years, driven by advancements in logistics and delivery services.

Convenience Stores:

Convenience stores play a vital role in the distribution of detergent capsules, particularly for consumers seeking quick and easy access to cleaning products. These stores cater to the immediate needs of consumers, allowing for last-minute purchases, particularly in urban settings where time is of the essence. The availability of detergent capsules in convenience stores meets the demand for quick solutions, especially for consumers who may run out of cleaning supplies unexpectedly. As the trend toward urban living continues, convenience stores are likely to remain a relevant distribution channel for detergent capsules.

Department Stores:

Department stores offer a diverse range of products, including detergent capsules, and are popular among consumers seeking quality and variety. These retail environments allow customers to explore different brands and formulations under one roof, making it easier to find the right product for their needs. The presence of knowledgeable staff can also enhance the shopping experience, providing consumers with information on product features and benefits. As department stores continue to innovate and adapt to changing consumer preferences, they are expected to maintain a significant presence in the detergent capsules market.

Others:

The 'Others' category for distribution channels includes specialty stores, drugstores, and direct sales, which contribute to the overall availability of detergent capsules. Specialty stores can cater to niche markets and offer unique or high-end products that may not be available in larger retail formats. Drugstores often stock detergent capsules as part of their household cleaning and personal care offerings, providing consumers with a convenient option for purchasing cleaning supplies along with their health and wellness products. Direct sales, including home shopping and party plan sales, can also tap into consumer preferences for personalized shopping experiences. This diverse distribution landscape enhances overall accessibility and convenience for consumers seeking detergent capsules.

By Ingredient Type

Bio-based Ingredients:

The segment of detergent capsules utilizing bio-based ingredients is gaining traction as consumers become more environmentally conscious. These capsules are formulated with plant-derived components that are less harmful to the ecosystem, appealing to a growing demographic that prioritizes sustainability. The use of bio-based ingredients not only meets consumer demand for eco-friendly products but also aligns with regulatory pressures towards reducing toxic chemicals in household cleaning products. Manufacturers are increasingly innovating in this space, creating high-performance detergent capsules that efficiently clean while minimizing environmental impact.

Enzymes:

Enzymes play a crucial role in the formulation of detergent capsules, enhancing their cleaning capabilities by breaking down organic stains and soils. Enzyme-based detergent capsules are particularly effective for tackling tough stains, such as grass, blood, and food residues, making them a popular choice among consumers who prioritize stain removal. The increasing awareness of enzyme technology's efficacy in cleaning applications has led to a rise in the demand for these specialized products. The continuous research and development in enzyme formulations are expected to further boost this segment's growth, as manufacturers strive to create more potent and targeted cleaning solutions.

Surfactants:

Surfactants are key ingredients in detergent capsules, responsible for reducing surface tension and allowing the cleaning agents to penetrate fabrics effectively. The formulation of surfactants is critical in ensuring the capsule's ability to perform well in various washing conditions, including cold water washes. As consumers become more aware of the importance of effective cleaning solutions, the demand for high-quality surfactants in detergent capsules has increased. Manufacturers are focusing on developing advanced surfactant technologies that optimize cleaning performance while being gentle on fabrics, thereby enhancing the overall appeal of these products.

Bleach:

Bleach is often included in detergent capsules to enhance stain removal capabilities and whiten fabrics. The inclusion of bleach in detergent formulations addresses consumer concerns regarding the appearance of clothing and linens, allowing for effective cleaning of both whites and colors when used appropriately. However, the market for bleach-containing capsules is increasingly influenced by the demand for safer alternatives, leading manufacturers to explore oxygen-based bleaches and other gentler formulations. As consumers seek products that deliver powerful cleaning results without compromising fabric integrity, the bleach segment will likely evolve in response to these preferences.

Fragrances:

Fragrances are an essential component of detergent capsules, as they significantly enhance the sensory experience of laundry cleaning. The selection of captivating scents is crucial in appealing to consumer preferences, with many households seeking products that leave their laundry smelling fresh and clean. The market is witnessing an increasing trend towards natural and hypoallergenic fragrances, catering to consumers with sensitivities or preferences for minimally processed products. As fragrance innovation continues, manufacturers are investing in creating unique scent profiles that differentiate their offerings in a competitive market, driving the growth of this segment.

By Region

The North American region holds a significant share of the global detergent capsules market, attributed to the high prevalence of dual-income households, which fosters a demand for convenient cleaning solutions. The market in North America is expected to grow at a CAGR of approximately 6% from 2025 to 2035. The consumers here are increasingly leaning towards eco-friendly and high-efficiency cleaning products, propelling demand for innovative detergent capsules that align with these preferences. Additionally, the strong presence of major retail chains and e-commerce platforms facilitates product availability, further enhancing market growth prospects in the region.

In Europe, the detergent capsules market is characterized by a strong shift towards sustainable and eco-friendly product offerings. With an increasing regulatory focus on environmental issues, manufacturers are innovating to create products that meet stringent environmental standards. The European market is projected to continue its growth trajectory through 2035 as consumers prioritize products that combine effectiveness with sustainability. The rise in consumer awareness regarding personal and environmental health is also influencing purchasing decisions, leading to a preference for detergent capsules that utilize bio-based ingredients and are free from harmful chemicals. Overall, both North America and Europe are expected to play pivotal roles in shaping the future of the detergent capsules market.

Opportunities

There are numerous opportunities for growth in the detergent capsules market, particularly in emerging economies where urbanization is rapidly increasing. As more consumers in these regions adopt modern lifestyles, there is a burgeoning demand for convenient cleaning solutions. This demographic shift presents a unique opportunity for manufacturers to introduce their products and establish brand loyalty among new consumers. Furthermore, the expanding middle-class population in these markets is increasingly willing to invest in premium cleaning products that offer efficiency and effectiveness, creating a favorable environment for the growth of various detergent capsule products. Companies can capitalize on this potential by tailoring their marketing strategies and product offerings to resonate with local consumer preferences and needs.

Another key opportunity lies in the growing trend towards sustainability. With consumers becoming more environmentally conscious, there is a distinct market for eco-friendly detergent capsules made from biodegradable materials and free from harsh chemicals. Manufacturers have the chance to innovate and develop products that not only meet cleaning needs but also contribute positively to the environment. By investing in research and development of sustainable formulations, brands can differentiate themselves in a crowded marketplace, appealing to the growing segment of eco-aware consumers. Collaborative efforts with environmental organizations and certifications can further enhance brand credibility, positioning companies as leaders in sustainability within the detergent capsules sector.

Threats

Despite the positive outlook for the detergent capsules market, several threats could impede growth. One significant concern is the increasing competition from alternative cleaning products, such as liquid detergents and traditional powder formulations. As customers continue to explore various options, there may be a risk of market share erosion for detergent capsules, especially if competitors offer compelling advantages in terms of price or perceived cleaning efficacy. Additionally, any negative media coverage regarding the safety of detergent capsules, particularly regarding ingestion risks for children or pets, could deter consumers and lead to a decline in purchases. Therefore, manufacturers must prioritize consumer education and safety initiatives to alleviate potential concerns and maintain market confidence.

Furthermore, regulatory challenges pose a potential threat to the detergent capsules market. Increasing scrutiny from government agencies regarding the environmental impact of cleaning products may necessitate more stringent regulations on the ingredients used in formulations. This could result in increased production costs and complexity for manufacturers striving to comply with evolving regulations. Companies may need to invest in reformulating products or obtaining certifications that meet these new standards, which could impact profitability. Navigating these regulatory landscapes effectively will be critical for companies aiming to sustain growth in the detergent capsules market.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser Group plc
• SC Johnson & Son, Inc.
• Church & Dwight Co., Inc.
• Seventh Generation, Inc.
• Persil (Henkel)
• Arm & Hammer (Church & Dwight)
• Fairy (Procter & Gamble)
• Laundry Pods (Tide)
• OxiClean (Church & Dwight)
• Method Products, Inc.
• Mrs. Meyer's Clean Day

The competitive landscape of the detergent capsules market is characterized by a mix of established multinational corporations and innovative startups. Major players such as Procter & Gamble, Unilever, and Henkel dominate the market, leveraging their extensive distribution networks, strong brand recognition, and significant investment in research and development. These companies continuously seek to innovate their product offerings, focusing on high-performance, eco-friendly, and consumer-friendly detergent capsules to maintain their market positions. This competitive pressure drives the entire industry towards continuous improvement and adaptation to ever-changing consumer preferences.

New entrants and niche brands are also making their presence felt, particularly in the eco-friendly segment. Companies like Seventh Generation and Method Products have tapped into the growing demand for sustainable cleaning solutions by offering biodegradable and plant-based formulations. These brands often appeal to environmentally conscious consumers, challenging traditional players to enhance their sustainability efforts. The emergence of e-commerce has further leveled the playing field, allowing smaller brands to reach a wider audience without the need for extensive physical retail presence. As a result, the market is witnessing a shift towards premiumization, where consumers are willing to pay more for high-quality, sustainable products.

Key players in the market are investing heavily in marketing and branding initiatives to cultivate consumer loyalty and differentiate their products. For example, Procter & Gamble's Tide brand has successfully positioned itself as a leader in laundry solutions through aggressive advertising campaigns and partnerships with influencers. Similarly, Reckitt Benckiser focuses on innovative packaging and appealing designs to attract attention on retail shelves. These strategies are essential for companies to stand out in a crowded marketplace and capture the interest of consumers who are increasingly knowledgeable and discerning about their cleaning products. Overall, competition in the detergent capsules market is expected to intensify as consumer preferences evolve and new trends emerge.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever PLC
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Persil (Henkel)
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Laundry Pods (Tide)
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Henkel AG & Co. KGaA
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Procter & Gamble Co.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Method Products, Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Mrs. Meyer's Clean Day
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 SC Johnson & Son, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Fairy (Procter & Gamble)
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Seventh Generation, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Church & Dwight Co., Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Colgate-Palmolive Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 OxiClean (Church & Dwight)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Reckitt Benckiser Group plc
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Arm & Hammer (Church & Dwight)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Detergent Capsules Market, By Application
    • 6.1.1 Laundry Cleaning
    • 6.1.2 Dishwashing
    • 6.1.3 Multi-purpose Cleaning
    • 6.1.4 Others
  • 6.2 Detergent Capsules Market, By Product Type
    • 6.2.1 Liquid Detergent Capsules
    • 6.2.2 Powder Detergent Capsules
    • 6.2.3 Eco-Friendly Detergent Capsules
    • 6.2.4 Scented Detergent Capsules
    • 6.2.5 Color-safe Detergent Capsules
  • 6.3 Detergent Capsules Market, By Ingredient Type
    • 6.3.1 Bio-based Ingredients
    • 6.3.2 Enzymes
    • 6.3.3 Surfactants
    • 6.3.4 Bleach
    • 6.3.5 Fragrances
  • 6.4 Detergent Capsules Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Online Stores
    • 6.4.3 Convenience Stores
    • 6.4.4 Department Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Detergent Capsules Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Detergent Capsules market is categorized based on

By Product Type

• Liquid Detergent Capsules
• Powder Detergent Capsules
• Eco-Friendly Detergent Capsules
• Scented Detergent Capsules
• Color-safe Detergent Capsules

By Application

• Laundry Cleaning
• Dishwashing
• Multi-purpose Cleaning
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Stores
• Convenience Stores
• Department Stores
• Others

By Ingredient Type

• Bio-based Ingredients
• Enzymes
• Surfactants
• Bleach
• Fragrances

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser Group plc
• SC Johnson & Son, Inc.
• Church & Dwight Co., Inc.
• Seventh Generation, Inc.
• Persil (Henkel)
• Arm & Hammer (Church & Dwight)
• Fairy (Procter & Gamble)
• Laundry Pods (Tide)
• OxiClean (Church & Dwight)
• Method Products, Inc.
• Mrs. Meyer's Clean Day